Zerodha is a Bangalore based financial service provider offering online trading and investment services to retail and institutional customers in India. Zerodha launched its discount brokerage service on 15th Aug 2016.
Zerodha offers 2-in-1 (trading and demat) account combo with trading services at BSE, NSE and MCX. The segments offered by Zerodha for trading includes Equity, Equity F&O, Currency F&O and Commodities. Zerodha also offer Mutual Funds as an investment option.
Zerodha is popular of its Flat Fee Trading plan. It charges flat ₹20 per trade for trades of any size, segment or exchange.
Zerodha doesn't offer Initial Public Offers (IPO) though it's online trading platform. Zerodha customers can not apply in an IPO through Zerodha.
If you are a Zerodha customer and do not have accounts with any other broker who offers online IPO, you have two options;
Zerodha is a discount broker, a business model which runs on a very low margin. To keep the cost low, Zerodha doesn't offer many add-on services in comparison to traditional stock brokers who changes as high as 90% on brokerage.
Some of the key add-on services which Zerodha do not offer (or most discount brokers in the same category doesn't offer) includes Initial Public Offer (IPO), Margin Funding, Corporate FDs, Stock Research and Recommendations, Portfolio Management Services (PMS) and Investor Advisory.
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