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ICICIdirect Stock Trading, Demat, Brokerage and Reviews 2021


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33.18% 2,104,512 Clients

ICICIdirect is one of the largest retail stock brokers in India. It is part of the ICICI Group. It offers online trading and investment services to over 50 lakhs customers. The services offered include equity, commodity, and currency trading at BSE, NSE, and MCX. The company also offers Mutual Fund & IPO, Fixed deposits, Bond, NCD, wealth products, Home Loans, Loans against Securities, etc.

ICICIdirect's most popular service is its 3-in-1 account, which includes ICICI Bank Account, ICICI Trading Account, and ICICI Demat Account. The 3 in 1 account offers a seamless trading experience.

ICICIdirect offers multiple brokerage plans i.e. I-Secure Plan, ICICIdirect Prime Plan, Lifetime Prepaid Brokerage Plan, and Neo Plan.

ICICI Neo Plan is a flat rate brokerage plan. It offers brokerage-free equity futures trading. It charges flat Rs 20 per executed order brokerage for Equity Intra-day and Options trading and 0.55% brokerage for equity delivery. This plan offers access to trading tips and research, 30 minutes payout when selling shares, and margin funding at a low-interest rate.

ICICIdirect offers a unique and wide range of Products and features like One Click Equity, Margin Trading Funding (MTF),Smart Trading features and ease of investing in equity with Systematic Equity Plan and much more. 

ICICIdirect Special Offers

ICICIdirect Neo Plan (Discount Brokerage)

Open a 3-in-1 account with Neo Plan for:

  • Free Account Opening
  • Brokerage-Free Equity Futures trading
  • Flat Rs. 20 per trade brokerage in Options, Currency F&O and Commodity futures in BSE, NSE and MCX
  • Free trading tips
  • Get funds in your bank account in just 30 minutes of selling stocks

Interested in opening a trading account? Open Instant Account Now


Account Types

ICICIDirect offer two types of accounts:

  1. 3-in-1 Account

    A 3-in-1 account is a combination of the bank, trading, and demat accounts. These accounts are linked together for seamless transactions between them.

  2. 2-in-1 Account

    A 2-in-1 account consists of a trading and a demat account. The customer can use their non-ICICI bank account to connect to the trading and demat accounts. This allows customers to avoid opening a new bank account with ICICI bank to trade and invest with ICICIdirect.


ICICIdirect Charges 2021

ICICIdirect Account Opening Charges and AMC

TransactionCharges
Account Opening ChargesRs 0 (Free)
Demat Account Annual Maintenance Charges AMCRs 300 per year
Demat Debit Transaction Charges (Sell Orders)Rs 20 per transaction
Call & Trade ChargesRs 50 per order

ICICI offers 4 types of brokerage plans to its customer:

  1. ICICI Neo Plan

    ICICI Neo Plan offers brokerage-free trading in Equity Futures. It charges Rs 20 per trade brokerage for Intraday and F&O, and 0.55% brokerage for Equity Delivery.

    ICICI Neo Plan Brokerage Charges

    Segment Brokerage
    Equity Delivery 0.55%
    Equity Intraday Rs 20 per executed order
    Equity Future Rs 0 (Free)
    Equity Options Rs 20 per executed order
    Currency F&O Rs 20 per executed order
    Commodity F&O Rs 20 per executed order
    NCDs / Bonds 0.75%
  2. ICICIdirect Prime Plan

    ICICIdirect Prime plan is designed to reduce the brokerage charges and also get money instantly in their bank account when selling shares. This plan also offers exclusive research to members. Four prime plans - Rs 299, Rs 1,999 and Rs 2,999 are available to customers and each of these plans offers an upfront reduction in brokerage across all equity and derivative products. All plans are valid for 365 days. Read more about ICICIdirect Prime Brokerage Plan.

    ICICIdirect Prime Plan Brokerage Charges

    Plan Equity Cash Equity Futures Equity Options Currency F&O Commodity Futures
    Rs 299 0.27% 0.027% Rs 40/lot Rs 20/order Rs 20/order
    Rs 999 0.22% 0.022% Rs 35/lot Rs 20/order Rs 20/order
    Rs 1,999 0.18% 0.018% Rs 25/lot Rs 20/order Rs 20/order
    Rs 2,999 0.15% 0.015% Rs 20/lot Rs 20/order Rs 20/order
  3. I-Secure Plan (Flat brokerage Plan)

    This plan offers Flat Brokerage (in %) irrespective of the turnover value. This plan is suitable for traders/investors looking at the secured and fixed brokerage. Read more about ICICIdirect I-Secure Plan

    ICICIdirect ISecure Plan Brokerage Charges

    Segment Brokerage
    Equity Delivery 0.55%
    Equity Intraday 0.275%
    Equity Future 0.05%
    Equity Options Rs 95 per order
    Currency F&O Rs 20 per executed order
    Commodity F&O Rs 20 per executed order
    NCDs / Bonds 0.75%
  4. ICICIdirect Prepaid Brokerage Plan

    ICICIdirect Prepaid plan offers discounted brokerage rates when you pay a one time fixed fee upfront. There are 6 prepaid plans available. Each plan has a validity of 15 years. Read more about ICICIdirect Prepaid Brokerage Plan

    ICICIdirect Prepaid Brokerage Plan

    Prepaid Plan Equity Cash Equity Future Equity Options Currency F&O Commodity Futures
    Rs 5,000 0.25% 0.025% Rs 35/lot Rs 20/order Rs 20/order
    Rs 12,500 0.22% 0.022% Rs 30/lot Rs 20/order Rs 20/order
    Rs 25,000 0.18% 0.018% Rs 25/lot Rs 20/order Rs 20/order
    Rs 50,000 0.15% 0.015% Rs 20/lot Rs 20/order Rs 20/order
    Rs 100,000 0.12% 0.012% Rs 15/lot Rs 20/order Rs 20/order
    Rs 150,000 0.09% 0.009% Rs 10/lot Rs 20/order Rs 20/order

ICICI Minimum Brokerage Charges

  1. ICICIdirect Minimum Brokerage
    • The minimum brokerage in I-Secure plan for delivery segment is Rs 35 per trade or 2.5% of the trade value whichever is lower.
    • The minimum brokerage in Prime plan and Prepaid plan for delivery segment is Rs 25 per trade or 2.5% of the trade value whichever is lower.
  2. ICICI charges flat 5 paisa per share (Rs 0.05) brokerage on stocks priced less then Rs 10 per share.

Visit ICICIdirect Brokerage Charges Review for more detail.

Special Offer: ICICIdirect Neo Plan - Flat Rs 20 per trade brokerage (Intraday and F&O) + Free Account Opening + Get funds in 30 minutes from sell orders + Free trading tips. Open Instant Account Now

ICICIdirect Online Account Opening

ICICIDirect offers an online instant account opening to customers whose Aadhar card is linked to their current phone number for OTP verification.

If your Aadhar is not linked to your current phone number for OTP verification, you could visit the nearest ICICI Bank branch to open the trading account.


ICICIdirect Trading Software (ICICIdirect Trading Platforms)

ICICIdirect offers 3 trading platforms to its customers:

  1. ICICIDirect.com Website

    ICICIdirect website is the most used online investment and trading website in India for over 2 decades. ICICIdirect website offers online trading and demat accounts, IPO, SIPs, mutual funds, insurance, and many other products. The website also offers research and recommendations.

  2. Trade Racer (Trading Terminal)

    Trade Racer, the installable trading terminal designed for frequent traders. This desktop online trading software is loaded with a number of tools for high-speed volume trading. The Trade Racer terminal is offered for free to all its customers.

  3. ICICIDirect Mobile App

    ICICIdirect Mobile App enables you to trade and invest on the go. Downloadable for both Android and iOS, ICICIdirect Mobile app provides all products and services available on ICICIdirect.com along with features like real-time price alerts, research notifications, and customized alerts on Portfolio stocks.

 

Visit ICICIdirect Trading Software Review for more detail.

ICICIdirect Pros and Cons


ICICIdirect Pros (Advantages)

The following are the advantages of ICICIdirect. You must read ICICIdirect advantages and disadvantages before opening an account with ICICIdirect. ICICIdirect pros and cons help you find if it suits your investment needs.

  1. 3-in-1 account integrates your banking, broking and demat accounts. All accounts are from ICICI and very well integrated. This feature makes ICICI the most interesting player in the online trading facility. There is absolutely no manual interfere require. This is truly online trading environment.
  2. Unlike most of the online trading companies in India which require transferring money to the broker's pool or towards deposits, at ICICIDirect you can manage your own demat and bank accounts through ICICIdirect.com. Money from selling stock is available in ICICI bank account as soon as the ICICIDirect receive it.
  3. Investment online in IPOs, Mutual Funds, GOI Bonds, and Postal Savings Schemes all from one website. General Insurance is also available from ICICI Lombard.
  4. Trading is available in both BSE and NSE.
  5. Low bandwidth website is available for slow internet connection or for trading from mobile devices.
  6. Through VTC Feature (Valid Till Cancelled), customers can place buy or sell limit orders which will remain valid for 45 days.

ICICIdirect Cons (Disadvantages)

The following are the cons of ICICIdirect. Check the list of ICICIdirect drawbacks.

  1. ICICIdirect brokerage is high and not negotiable. The brokerage can be brought down by subscribing to ICICIdirect Prime or prepaid brokerage plans.
  2. ICICI minimum brokerage charge as per the standard I-Secure Plan is Rs 35 per trade which is very high for traders who does small trades.
  3. ICICI charges flat Rs 0.05 per share brokerage on stocks quoting upto Rs 10. This makes it very difficult to trade in penny stocks.
  4. ICICIdirect charges Rs 25 per call for call & trade after first 20 free calls in a month.

Open Instant Account with ICICIdirect

ICICIdirect Margin Exposure

ICICIdirect margin for intraday trading is up to Up to 20% of trade value (max 5x leverage) based on the stock. ICICIdirect F&O intraday trading margin is 1.3x across Equity, Currency, and Commodity trading at BSE, NSE, and MCX. There is no additional margin offered for ICICIdirect F&O carry forward positions and equity delivery trades.

SegmentMarginLeverage
Equity Delivery100% of trade value1x
Equity IntradayUp to 20% of trade value5x
F&O (Equity, Currency and Commodities)100% of NRML margin (Span + Exposure)1x

ICICIdirect Ratings

Overall Rating Rated 2.4 stars 2.4/5
Fees Rated 2.2 stars 2.2/5
Brokerage Rated 1.7 stars 1.7/5
Usability Rated 3.3 stars 3.3/5
Customer Service Rated 2.7 stars 2.7/5
Research Capabilities Rated 2.9 stars 2.9/5

Based on 455 Votes by ICICIdirect Customers

Do you trade with ICICIdirect? Rate ICICIdirect


ICICIdirect Complaint

The number of ICICIdirect customer complaint received by the exchanges. The ICICIdirect consumer complaint report helps understanding the ICICI Securities Pvt Ltd. quality and relibility of service.

Exchange Financial Year Number of Clients* Complaints** %
NSE 2021-22 2,104,512 180 0.01%
BSE 2021-22 286,247 9 0%
NSE 2020-21 1,580,233 602 0.04%
BSE 2020-21 389,387 20 0.01%
NSE 2019-20 1,075,956 194 0.02%
BSE 2019-20 387,968 25 0.01%
NSE 2018-19 830,661 161 0.02%
BSE 2018-19 250,225 25 0.01%
NSE 2017-18 798,355 153 0.02%
BSE 2017-18 417,147 84 0.02%

* The number of active customers reported by the broker.

** The total number of complaints received against the broker at the given exchange.

Visit ICICIdirect Complaints at BSE, NSE and MCX for detail report.


Distinguishing Features of ICICIdirect:

  1. 3-1 account offers great flexibility and worry-free transaction between Bank Account, Demat Account and Share Broker Account. Also, the website (ICICIDirect.com) has wide ranges of investment products available. This makes investing easy.
  2. 'myGTC Orders' is a unique and a very useful feature offered by ICICIDirect. Using this facility, when placing a buy/sell order, a share trader can specify the date until when the order will be valid. GTC is short form of 'Good Till Cancel'.

    For example - you can place an order to buy Reliance Industries shares at Rs 700 (say current market price is Rs 750) and keep the myGTC date, say, one month from now. In this case, you order will be valid for next one month at Rs 700. If the share reaches at this price in next one month, the order will automatically execute. It's a hassle-free service which helps a lot to many of the investors who has a price in mind and do not want to miss the opportunity to buy/sell share when it reaches to that price.

Frequently Asked Questions

  1. 1. What is ICICI Direct?

    ICICI Direct is a retail trading and investment service of ICICI Securities. It offers services online as well as through a network of branches across India.

    ICICIDirect.com, a flagship website of the company, offers Online Equity Trading, Derivatives Trading, Mutual Fund, IPO, Fixed Deposit, Bond, NCD, wealth products, Insurance and loans etc. An ICICI Direct customer can use all these services through one simple account.

    ICICI Direct offers a 3-in-1 account, a combination of saving bank account, stock trading account and a demat account. The ICICI 3-in-1 account facilitates smooth trading with the real-time transfer of money from the bank to the trading account and automatic debit/credit of securities from the demat account.

    To know more about ICICI Direct, read the full review here.

     

     

  2. 2. What are ICICI Direct charges?

    ICICI Direct charges include account opening charges (Rs 975 one time), AMC (Rs 700 per year), brokerage charges (0.55% for delivery), DP charges (0.04% on sell) and government taxes as applicable.

    ICICI Direct also offers advance brokerage plans as below:

    1. Prepaid Brokerage Plan
    2. Prime Brokerage Plan

    Visit ICICI Direct charges for more detail.

     

     

  3. 3. Why ICICI Direct?

    ICICI Direct is an online trading platform of ICICI Securities, one of the largest stock brokers in India. Here are a few reasons why ICICI Direct is a great choice as a stock broker:

    • Offers 3-in-1 account for smooth and fast online trading.
    • Offers personal relationship manager and local support.
    • It has a wide range of investments under one account.
    • Free research and advisory services.
    • Part of the renowned ICICI group.
    • Good trading software for online trading.
    • Prepaid and Prime brokerage plans are available for high volume traders.
    • Offers eATM wherein you get proceeds from a sale gets credited in 30 minutes.

     

     

  4. 4. How to use ICICI Direct?

    To use various trading and investment services offered by ICICI Direct, you first need to open a 3-in-1 account combining the trading, demat and bank account. You can open an ICICI 3-in-1 account online as well as offline by visiting the ICICI Bank branch.

    Once your account is opened, you're ready to trade/invest with ICICI Direct. You could use ICICI Direct to:

    • Buy/sell equity shares of listed companies
    • Trade in Equity Derivatives (F&O)
    • Trade in Currency Derivatives (F&O)
    • Buy/sell ETFs and NCD
    • Buy/sell Mutual Funds
    • Investing in IPO
    • Buy Company FDs (CFD)
    • Buy Life and General Insurance
    • Take Loan Against Securities (LAS)
    • Portfolio Management Services

    The company offers the following software for online investment:

    • ICICI Direct website (Web-based Trading)
    • ICICI Direct Mobile (Mobile Trading App)
    • Trade Racer (Desktop Platform)

    Steps to trade with ICICIDirect Website

    • Log in to www.icicidirect.com
    • In the left navigation bar, expand 'Equity' and click 'Allocate Funds / Limit'
    • Add funds to 'Secondary Market Equity, ETF' and click Submit.
    • In the left navigation bar, expand 'Equity' and click 'Place Order'
    • Enter the order information.
    • Confirm the order.
    • In the left navigation bar, expand 'Equity' and click 'Order Book'
    • Check the status of your order.

     

     

  5. 5. How ICICI Direct works?

    ICICI Direct is a full-service stock broker offering online trading and investment services. ICICIDirect is a brand of ICICI Securities, a subsidiary of ICICI Group of companies. 

    ICICI Direct customers can invest online in stocks, IPO, Mutual Fund, Bonds, NCD, ETF and NPS etc. They can also visit ICICI Bank branches to manage the ICICI Direct account.

    To trade or invest through ICICI Direct, you need to open a 3-in-1 account. The account combines trading, demat and savings bank account. All three accounts are linked to each other. This facilitates easier and faster online trading.

    The ICICI 3-in-1 account can be opened by filling an online account application followed by an in-person visit by ICICI representative.

    Once your account is opened, you're ready to trade with ICICI Direct. You could use ICICI Direct to:

    • Buy/sell equity shares of listed companies
    • Trade in Equity Derivatives (F&O)
    • Trade in Currency Derivatives (F&O)
    • Buy/sell ETFs and NCD
    • Buy/sell Mutual Funds
    • Investing in IPO
    • Buy Company FDs (CFD)
    • Buy Life and General Insurance
    • Take Loan Against Securities (LAS)
    • Portfolio Management Services

    The simplest way to begin investing with ICICIDirect is by login to its website ICICIDirect.com or using ICICI Direct Mobile App. After login to these apps, you can start investing online instantly.

    It's easy to buy/sell Shares, ETF, Mutual Funds, Bonds, IPO etc. online with ICICIDirect. You could also manage your account online, get reports and statements and open service requests.

    You could refer to the online tutorials and videos to know more about it.

    A dedicated relationship manager is also assigned to you whom you could call anytime in case you need assistance with your trading and investment.

     

     

  6. 6. Can I trade commodities in ICICI Direct?

    Yes, you can trade in Commodities in ICICI Direct. ICICI Bank's 3-in-1 account is for trading in Equity, Derivatives, and Currency Commodity at BSE, NSE, and MCX. You can also invest in IPOs, Mutual Funds and Debt Funds. ICICIDirect charges flat Rs 20 per order brokerage for commodity trading at MCX in Neo Plan.

    If you are an existing customer of ICICI and have an ICICI 3-in-1 account, you just have to activate the commodity trading segment. Check steps to enable the commodity segment for more details.

    If you are new to ICICI Direct, you have to open ICICI Direct trading account to trade in Commodity. The account opening is online and takes just a day to get activated.

    Read Commodities Trading with ICICIDirect for more detail.

     

     

  7. 7. What is ICICI Direct 3 in 1?

    ICICI Direct 3 in 1 is a combo account integrating trading, demat and bank accounts. In a 3-in-1 account, all the accounts are linked to one another to facilitate smooth and faster online trading. All the 3 accounts are opened at once by filling a single application form.

    ICICI Direct 3-in-1 account is mandatory to trade/invest in the stock market. This account offers investing in a wide range of products such as Equities, Derivatives, Mutual Funds, IPOs, Fixed Deposits, Bonds and NCDs.

     

     

  8. 8. Is ICICI Direct good for trading?

    ICICI Direct is one of the largest and a good stock broker. It is an online trading and investment service by ICICI Securities, a publicly listed company promoted by well known ICICI Group. ICICI Direct is the pioneer in online trading in India.

    ICICI Direct was the largest stock broker for over 20 years until year 2019. It lost its number 1 position to Zerodha in terms of number of active clients.

    ICICI Direct Pros and Cons

    Pros Cons

    · Part of ICICI group

    · 2nd largest broker in India

    · Offers a range of trading & investment options

    · The 3-in-1 account makes trading convenient

    · Free research and advisory services

    · Good and stable trading software

    · Wide range of brokerage plans

    · Physical presence across India and abroad

    · High brokerage in comparison to discount brokers like Zerodha.

    · Minimum brokerage per trade is Rs 35.

    · Rs 750 yearly AMC charges.

    · Rs 75 per month fee for using Trading Terminal software.

    ICICI Direct is a good choice for:

    • Beginners who need hand-holding and convenient trading experience.
    • Customer who prefers going to the nearby branch office for customer services.
    • Customers who prefer 3-in-1 account for hassle-free investing.
    • An investor who invests casually in the stock market.

     

     

  9. 9. How to close ICICI Direct account online?

    You cannot close ICICI Direct account online. The account can only be closed by filling a physical form and submitting it at a branch office or by courier it to the company's office.

    Note: While ICICI 3-in-1 account (Bank, Trading and Demat Account) are opened together, they cannot be close together. You have to submit a separate account closure request for each of these 3 accounts.

    Steps to close ICICI Direct Account

    • Visit ICICI Branch
    • Get 3 account closure forms (Bank, Trading and Demat)
    • Fill it, sign it and attach required documents.
    • Submit it to the ICICI branch.

    You will get a confirmation SMS on the closing of the account.

     

     

  10. 10. What is BTST order in ICICIDirect?

    BTST in ICICIDirect is an abbreviation for Buy Today Sell Tomorrow. It is a facility that allows you to sell shares without having to wait for it to get credited in your demat account.

    It takes T+2 day (T being the day of trading) for the shares you bought to get credited in the demat account. In a normal trading process, you cannot sell shares that are not available in your demat account. Even if you sell shares (called shorting), you have to buy the shares on the same trading day.

    Now, what if you buy shares and due to an event the stock price increases in the short term. You won't be able to benefit from it as you have to wait for the shares to be delivered before selling it. The same situation arises if the stock prices move downwards.

    BTST order facility helps you to profit from such short term price movements by allowing you to sell shares before they are credited in your demat account. It also helps you prevent losses when the stock price is decreasing.

    Let us take an example. Suppose that you buy shares of a company today at 2 pm. The next day, the price of this scrip increases by Rs 10. With BTST, you can sell the shares and book profits.

    Note:

    • Only limited stocks are available for the BTST facility. You can check the list through the 'Stock List'.
    • No extra brokerage is charged on BTST orders. Normal cash brokerage is charged.
    • Shares under BTST orders can be sold on T+1 or T+2 days before the delivery of the shares on the demat account.

     

     

  11. 11. What are brokerage charges for BTST in ICICIDirect?

    ICICI Direct charge Equity Delivery (Cash & Carry) brokerage for BTST trades. So the brokerage charges for BTST are 0.55% in I-Secure Plan and 0.75% to 0.25% in I-Saver Plan. There are no special charges or additional fees for BTST trades in ICICI.

    Note that BTST brokerage is are not the same as intraday. BTST trades are considered as Cash & Carry trades for brokerage.

     

     


747 Comments

747. Parmindar  Sep 24, 2021 19:08 I Like It. | Report Abuse Reply
Very high brokerage in option and equity segment . Other brokers are charging Rs 20 in options per order whereas icicidirect charges on per lot basis and if you are trading in far out of money options where premium is less brokerage works out about 10 % of premium . Also Nse has recently reduced lot size of Nifty50 from 75 to 50 . Brokerage has gone up by 50 % due to change in lot size . Very poor experience of icicidirect despite being a customer for more than 20 years . Zeroda is far better than icicidirect in all aspects

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Below Average
Website Usability - Very Poor
Research Capabilities - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor
746. AK  Sep 23, 2021 15:06 I Like It. | Report Abuse Reply
Would never advice icicidirect for securities in India. Many hidden charges all the plans are coming with some conditions. Worst customer service all together

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Average
Website Usability - Above Average
Research Capabilities - Above Average
Customer Service - Very Poor
Overall Experience - Very Poor
745. Lokesh Ranjan  Sep 23, 2021 13:45 I Like It. | Report Abuse Reply
Please do not open an account on ICICI Direct. Worst company. They only know how to sell and have no service ethics. Be it in real world of via their customer service - call centre. I am suffering from last 3 months. My account conversion process from NRI to Resident is still not completed. Applied on 16th July. Call centre is worst. Not sure, if the culture in ICICI is just to sell ?
744. HIMANSHU SOLANKI  Sep 16, 2021 18:19 I Like It. | Report Abuse Reply
Not properly service on calls not resolve my last 15 query senior not coming call & cut all calls

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Research Capabilities - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor
743. Harshal Gawande  Sep 10, 2021 02:00 I Like It. | Report Abuse Reply
Customer service is very hopeless, Under NEO plan there is AMC of Rs 300 means even though opted for besic demat account facility

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Average
Research Capabilities - Above Average
Customer Service - Very Poor
Overall Experience - Very Poor
742. Sanjith Narayana  Sep 1, 2021 18:16 I Like It. | Report Abuse Reply
ICICIDIRECT worst company.....they just loot your money...very high brokerage !!!

By default they keep your account in high brokerage . unless you check and change.
741. Ajay Kumar gupta  Aug 31, 2021 11:57 I Like It. | Report Abuse Reply
I am Ajay Kumar Gupta parjent Qatar varking enari akaunt open
740. Ajit Katariya  Aug 24, 2021 17:45 I Like It. | Report Abuse Reply
This is One of the worst Broker. Very high brokerage with useless facility. Customer care is useless , they can't answer simple query. If you mail, no one cares, escalation mail also doesn't help as no one will reply. They will put their own stop loss on hedge position(short leg) and will square off only Short leg in loss and keep other leg open. So if you didn't notice, then it'll be loss. Already lost 25K in 2 trades because of them. Stopped using this , now transferring share from this broker to another is another big task.
739. Ajay  Aug 16, 2021 09:51 I Like It. | Report Abuse Reply
brokerages are too costly and the various customer issues are not promptly addressed

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Below Average
Research Capabilities - Below Average
Customer Service - Below Average
Overall Experience - Below Average
738. HG  Aug 11, 2021 20:17 I Like It. | Report Abuse Reply
Neo plan is a misleading plan, it offers 20/- brokerage only on the sell tier of the intraday trade. Also there are many more loopholes like you need to mandatorily keep your money in the wallet withdrawl from which is chargeable every-time. It has a one time charge of 299/- + tax to enter into this plan. All in all a bad deal
737. Saroj Anand  Aug 6, 2021 13:29 I Like It. | Report Abuse Reply
The Brokerage charges are very high, customer care service and post account opening service is very poor , they people have not expert knowledge the securities
this demat account meant for high value invertors ..while opening the account they will provide the correct inforamtion
This broker need to be very transparent

Ratings:

Brokerage - Below Average
Account Maintenance Fees - Average
Website Usability - Average
Research Capabilities - Below Average
Customer Service - Very Poor
Overall Experience - Below Average
736. Gupta  Aug 6, 2021 04:02 I Like It. | Report Abuse Reply
I have recently opened an account with ICICI direct and received extremely poor or worse customer service ever received. Even if you escalate to provided emails the management don't care to reply. Certainly, they are not able to manage the big customers base. I have decides to close the account even before first trade . Avoid them.

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Research Capabilities - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor
735. Damanjot  Aug 4, 2021 23:02 I Like It. | Report Abuse Reply
Very bad customer service and my not being able to buy/sell shares. The account is as good as inactive

Ratings:

Brokerage - Below Average
Account Maintenance Fees - Very Poor
Website Usability - Average
Research Capabilities - Average
Customer Service - Very Poor
Overall Experience - Very Poor
734. Damankot  Aug 4, 2021 22:49 I Like It. | Report Abuse Reply
I have recently opened a account with ICICI Direct. I can not buy or sell shares as I get a message that my account is pending verification from the stock exchange and it will be enabled within 2 trading days. its been more than that and I still get the same message. I was able to apply for a IPO, but what will I do with the shares (considering that I get the allotment) if I am not able to buy or sell them
733. cjbakshi  Jul 28, 2021 11:10 I Like It. | Report Abuse Reply
one of the worst experience in my life.
suggest they shut down business rather than harassing customers all thru

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Research Capabilities - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor
732. Dharmappa N M  Jul 24, 2021 19:23 I Like It. | Report Abuse Reply
ICICI direct could not resolve my problem, I purchased MOKSHA ORNAMENTAL LTD,. shares just 15 days back, but I was not able to sell the shares message displayed" the stock not traded in the selected exchange" the above stock is listed only in NSC, when i contacted customer care they are not able to give a satisfying answer and they have not resolved my problem. I think Customer care people are not aware of, what is the issue, they say it could not be traded because of LC or ASM by exchange, But that is not the issue when I chexcked NSC web there is no LC, it is only ASM 1st stage, the stock is continuously being traded in NSC. Now I left with shares could not be traded through ICICI Direct broker, and incur loss no fault of mine,
731. Rishi  Jul 21, 2021 22:10 I Like It. | Report Abuse Reply
extremely difficult to use interface. more difficult to create and edit watchlists. watchlists of mobile and desktop are not synchronized. stock symbols are changed. eg Bandhan bank is called BANBAN. edited charts dont get saved! I dont understand why they have so many customers. they really need to try other brokers for sure.

Ratings:

Brokerage - Below Average
Account Maintenance Fees - Average
Website Usability - Very Poor
Research Capabilities - Average
Customer Service - Average
Overall Experience - Very Poor
730. Pramod garje  Jul 20, 2021 07:13 I Like It. | Report Abuse Reply
yes
729. Ravi Gulati  Jul 19, 2021 14:44 I Like It. | Report Abuse Reply
Sir Maine apni Puri saving Vaibhav Global me Laga Di hai 100 Share Lekar..
Plz Sir Mujhe Guide Karo Maine 960 me Lia Tha Abhi 775 hai exit Karu Ya Hold Plz..
Sir Help Me.
728. Singh  Jul 12, 2021 05:24 I Like It. 1 | Report Abuse Reply
Applied for IPO through ASBA facility of ICICI net banking. This lead to icici direct com website. When i submitted application, there was a pop up message showing 'resources not available'. Thinking application not successful, i tried 3 times with my same details and same pop up message. Surprisingly later i found a huge money in my saving account blocked for 3 times, without any message or show in trade book. Within the ipo closing date i was unable to manage the application as there was no listing in trade book. This is totally frustrating experience which was not expected from icici (not following the guidelines of ipo applications)

Ratings:

Brokerage - Average
Account Maintenance Fees - Average
Website Usability - Average
Research Capabilities - Average
Customer Service - Very Poor
Overall Experience - Very Poor

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