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33.18% 2,104,512 Clients
ICICIdirect is one of the largest retail stock brokers in India. It is part of the ICICI Group. It offers online trading and investment services to over 50 lakhs customers. The services offered include equity, commodity, and currency trading at BSE, NSE, and MCX. The company also offers Mutual Fund & IPO, Fixed deposits, Bond, NCD, wealth products, Home Loans, Loans against Securities, etc.
ICICIdirect's most popular service is its 3-in-1 account, which includes ICICI Bank Account, ICICI Trading Account, and ICICI Demat Account. The 3 in 1 account offers a seamless trading experience.
ICICIdirect offers multiple brokerage plans i.e. I-Secure Plan, ICICIdirect Prime Plan, Lifetime Prepaid Brokerage Plan, and Neo Plan.
ICICI Neo Plan is a flat rate brokerage plan. It offers brokerage-free equity futures trading. It charges flat Rs 20 per executed order brokerage for Equity Intra-day and Options trading and 0.55% brokerage for equity delivery. This plan offers access to trading tips and research, 30 minutes payout when selling shares, and margin funding at a low-interest rate.
ICICIdirect offers a unique and wide range of Products and features like One Click Equity, Margin Trading Funding (MTF),Smart Trading features and ease of investing in equity with Systematic Equity Plan and much more.
Open a 3-in-1 account with Neo Plan for:
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ICICIDirect offer two types of accounts:
A 3-in-1 account is a combination of the bank, trading, and demat accounts. These accounts are linked together for seamless transactions between them.
A 2-in-1 account consists of a trading and a demat account. The customer can use their non-ICICI bank account to connect to the trading and demat accounts. This allows customers to avoid opening a new bank account with ICICI bank to trade and invest with ICICIdirect.
| Transaction | Charges |
|---|---|
| Account Opening Charges | Rs 0 (Free) |
| Demat Account Annual Maintenance Charges AMC | Rs 300 per year |
| Demat Debit Transaction Charges (Sell Orders) | Rs 20 per transaction |
| Call & Trade Charges | Rs 50 per order |
ICICI offers 4 types of brokerage plans to its customer:
ICICI Neo Plan offers brokerage-free trading in Equity Futures. It charges Rs 20 per trade brokerage for Intraday and F&O, and 0.55% brokerage for Equity Delivery.
| Segment | Brokerage |
|---|---|
| Equity Delivery | 0.55% |
| Equity Intraday | Rs 20 per executed order |
| Equity Future | Rs 0 (Free) |
| Equity Options | Rs 20 per executed order |
| Currency F&O | Rs 20 per executed order |
| Commodity F&O | Rs 20 per executed order |
| NCDs / Bonds | 0.75% |
ICICIdirect Prime plan is designed to reduce the brokerage charges and also get money instantly in their bank account when selling shares. This plan also offers exclusive research to members. Four prime plans - Rs 299, Rs 1,999 and Rs 2,999 are available to customers and each of these plans offers an upfront reduction in brokerage across all equity and derivative products. All plans are valid for 365 days. Read more about ICICIdirect Prime Brokerage Plan.
| Plan | Equity Cash | Equity Futures | Equity Options | Currency F&O | Commodity Futures |
|---|---|---|---|---|---|
| Rs 299 | 0.27% | 0.027% | Rs 40/lot | Rs 20/order | Rs 20/order |
| Rs 999 | 0.22% | 0.022% | Rs 35/lot | Rs 20/order | Rs 20/order |
| Rs 1,999 | 0.18% | 0.018% | Rs 25/lot | Rs 20/order | Rs 20/order |
| Rs 2,999 | 0.15% | 0.015% | Rs 20/lot | Rs 20/order | Rs 20/order |
This plan offers Flat Brokerage (in %) irrespective of the turnover value. This plan is suitable for traders/investors looking at the secured and fixed brokerage. Read more about ICICIdirect I-Secure Plan
| Segment | Brokerage |
|---|---|
| Equity Delivery | 0.55% |
| Equity Intraday | 0.275% |
| Equity Future | 0.05% |
| Equity Options | Rs 95 per order |
| Currency F&O | Rs 20 per executed order |
| Commodity F&O | Rs 20 per executed order |
| NCDs / Bonds | 0.75% |
ICICIdirect Prepaid plan offers discounted brokerage rates when you pay a one time fixed fee upfront. There are 6 prepaid plans available. Each plan has a validity of 15 years. Read more about ICICIdirect Prepaid Brokerage Plan
| Prepaid Plan | Equity Cash | Equity Future | Equity Options | Currency F&O | Commodity Futures |
|---|---|---|---|---|---|
| Rs 5,000 | 0.25% | 0.025% | Rs 35/lot | Rs 20/order | Rs 20/order |
| Rs 12,500 | 0.22% | 0.022% | Rs 30/lot | Rs 20/order | Rs 20/order |
| Rs 25,000 | 0.18% | 0.018% | Rs 25/lot | Rs 20/order | Rs 20/order |
| Rs 50,000 | 0.15% | 0.015% | Rs 20/lot | Rs 20/order | Rs 20/order |
| Rs 100,000 | 0.12% | 0.012% | Rs 15/lot | Rs 20/order | Rs 20/order |
| Rs 150,000 | 0.09% | 0.009% | Rs 10/lot | Rs 20/order | Rs 20/order |
Visit ICICIdirect Brokerage Charges Review for more detail.
ICICIDirect offers an online instant account opening to customers whose Aadhar card is linked to their current phone number for OTP verification.
If your Aadhar is not linked to your current phone number for OTP verification, you could visit the nearest ICICI Bank branch to open the trading account.
ICICIdirect offers 3 trading platforms to its customers:
ICICIdirect website is the most used online investment and trading website in India for over 2 decades. ICICIdirect website offers online trading and demat accounts, IPO, SIPs, mutual funds, insurance, and many other products. The website also offers research and recommendations.
Trade Racer, the installable trading terminal designed for frequent traders. This desktop online trading software is loaded with a number of tools for high-speed volume trading. The Trade Racer terminal is offered for free to all its customers.
ICICIdirect Mobile App enables you to trade and invest on the go. Downloadable for both Android and iOS, ICICIdirect Mobile app provides all products and services available on ICICIdirect.com along with features like real-time price alerts, research notifications, and customized alerts on Portfolio stocks.
Visit ICICIdirect Trading Software Review for more detail.
The following are the advantages of ICICIdirect. You must read ICICIdirect advantages and disadvantages before opening an account with ICICIdirect. ICICIdirect pros and cons help you find if it suits your investment needs.
The following are the cons of ICICIdirect. Check the list of ICICIdirect drawbacks.
ICICIdirect margin for intraday trading is up to Up to 20% of trade value (max 5x leverage) based on the stock. ICICIdirect F&O intraday trading margin is 1.3x across Equity, Currency, and Commodity trading at BSE, NSE, and MCX. There is no additional margin offered for ICICIdirect F&O carry forward positions and equity delivery trades.
| Segment | Margin | Leverage |
|---|---|---|
| Equity Delivery | 100% of trade value | 1x |
| Equity Intraday | Up to 20% of trade value | 5x |
| F&O (Equity, Currency and Commodities) | 100% of NRML margin (Span + Exposure) | 1x |
| Overall Rating |  2.4/5 |
| Fees |  2.2/5 |
| Brokerage |  1.7/5 |
| Usability |  3.3/5 |
| Customer Service |  2.7/5 |
| Research Capabilities |  2.9/5 |
Based on 455 Votes by ICICIdirect Customers
Do you trade with ICICIdirect? Rate ICICIdirect
The number of ICICIdirect customer complaint received by the exchanges. The ICICIdirect consumer complaint report helps understanding the ICICI Securities Pvt Ltd. quality and relibility of service.
| Exchange | Financial Year | Number of Clients* | Complaints** | % |
|---|---|---|---|---|
| NSE | 2021-22 | 2,104,512 | 180 | 0.01% |
| BSE | 2021-22 | 286,247 | 9 | 0% |
| NSE | 2020-21 | 1,580,233 | 602 | 0.04% |
| BSE | 2020-21 | 389,387 | 20 | 0.01% |
| NSE | 2019-20 | 1,075,956 | 194 | 0.02% |
| BSE | 2019-20 | 387,968 | 25 | 0.01% |
| NSE | 2018-19 | 830,661 | 161 | 0.02% |
| BSE | 2018-19 | 250,225 | 25 | 0.01% |
| NSE | 2017-18 | 798,355 | 153 | 0.02% |
| BSE | 2017-18 | 417,147 | 84 | 0.02% |
* The number of active customers reported by the broker.
** The total number of complaints received against the broker at the given exchange.
Visit ICICIdirect Complaints at BSE, NSE and MCX for detail report.
ICICI Direct is a retail trading and investment service of ICICI Securities. It offers services online as well as through a network of branches across India.
ICICIDirect.com, a flagship website of the company, offers Online Equity Trading, Derivatives Trading, Mutual Fund, IPO, Fixed Deposit, Bond, NCD, wealth products, Insurance and loans etc. An ICICI Direct customer can use all these services through one simple account.
ICICI Direct offers a 3-in-1 account, a combination of saving bank account, stock trading account and a demat account. The ICICI 3-in-1 account facilitates smooth trading with the real-time transfer of money from the bank to the trading account and automatic debit/credit of securities from the demat account.
To know more about ICICI Direct, read the full review here.
ICICI Direct charges include account opening charges (Rs 975 one time), AMC (Rs 700 per year), brokerage charges (0.55% for delivery), DP charges (0.04% on sell) and government taxes as applicable.
ICICI Direct also offers advance brokerage plans as below:
Visit ICICI Direct charges for more detail.
ICICI Direct is an online trading platform of ICICI Securities, one of the largest stock brokers in India. Here are a few reasons why ICICI Direct is a great choice as a stock broker:
To use various trading and investment services offered by ICICI Direct, you first need to open a 3-in-1 account combining the trading, demat and bank account. You can open an ICICI 3-in-1 account online as well as offline by visiting the ICICI Bank branch.
Once your account is opened, you're ready to trade/invest with ICICI Direct. You could use ICICI Direct to:
The company offers the following software for online investment:
Steps to trade with ICICIDirect Website
ICICI Direct is a full-service stock broker offering online trading and investment services. ICICIDirect is a brand of ICICI Securities, a subsidiary of ICICI Group of companies.
ICICI Direct customers can invest online in stocks, IPO, Mutual Fund, Bonds, NCD, ETF and NPS etc. They can also visit ICICI Bank branches to manage the ICICI Direct account.
To trade or invest through ICICI Direct, you need to open a 3-in-1 account. The account combines trading, demat and savings bank account. All three accounts are linked to each other. This facilitates easier and faster online trading.
The ICICI 3-in-1 account can be opened by filling an online account application followed by an in-person visit by ICICI representative.
Once your account is opened, you're ready to trade with ICICI Direct. You could use ICICI Direct to:
The simplest way to begin investing with ICICIDirect is by login to its website ICICIDirect.com or using ICICI Direct Mobile App. After login to these apps, you can start investing online instantly.
It's easy to buy/sell Shares, ETF, Mutual Funds, Bonds, IPO etc. online with ICICIDirect. You could also manage your account online, get reports and statements and open service requests.
You could refer to the online tutorials and videos to know more about it.
A dedicated relationship manager is also assigned to you whom you could call anytime in case you need assistance with your trading and investment.
Yes, you can trade in Commodities in ICICI Direct. ICICI Bank's 3-in-1 account is for trading in Equity, Derivatives, and Currency Commodity at BSE, NSE, and MCX. You can also invest in IPOs, Mutual Funds and Debt Funds. ICICIDirect charges flat Rs 20 per order brokerage for commodity trading at MCX in Neo Plan.
If you are an existing customer of ICICI and have an ICICI 3-in-1 account, you just have to activate the commodity trading segment. Check steps to enable the commodity segment for more details.
If you are new to ICICI Direct, you have to open ICICI Direct trading account to trade in Commodity. The account opening is online and takes just a day to get activated.
Read Commodities Trading with ICICIDirect for more detail.
ICICI Direct 3 in 1 is a combo account integrating trading, demat and bank accounts. In a 3-in-1 account, all the accounts are linked to one another to facilitate smooth and faster online trading. All the 3 accounts are opened at once by filling a single application form.
ICICI Direct 3-in-1 account is mandatory to trade/invest in the stock market. This account offers investing in a wide range of products such as Equities, Derivatives, Mutual Funds, IPOs, Fixed Deposits, Bonds and NCDs.
ICICI Direct is one of the largest and a good stock broker. It is an online trading and investment service by ICICI Securities, a publicly listed company promoted by well known ICICI Group. ICICI Direct is the pioneer in online trading in India.
ICICI Direct was the largest stock broker for over 20 years until year 2019. It lost its number 1 position to Zerodha in terms of number of active clients.
ICICI Direct Pros and Cons
| Pros | Cons |
|---|---|
|
· Part of ICICI group · 2nd largest broker in India · Offers a range of trading & investment options · The 3-in-1 account makes trading convenient · Free research and advisory services · Good and stable trading software · Wide range of brokerage plans · Physical presence across India and abroad |
· High brokerage in comparison to discount brokers like Zerodha. · Minimum brokerage per trade is Rs 35. · Rs 750 yearly AMC charges. · Rs 75 per month fee for using Trading Terminal software. |
ICICI Direct is a good choice for:
You cannot close ICICI Direct account online. The account can only be closed by filling a physical form and submitting it at a branch office or by courier it to the company's office.
Note: While ICICI 3-in-1 account (Bank, Trading and Demat Account) are opened together, they cannot be close together. You have to submit a separate account closure request for each of these 3 accounts.
Steps to close ICICI Direct Account
You will get a confirmation SMS on the closing of the account.
BTST in ICICIDirect is an abbreviation for Buy Today Sell Tomorrow. It is a facility that allows you to sell shares without having to wait for it to get credited in your demat account.
It takes T+2 day (T being the day of trading) for the shares you bought to get credited in the demat account. In a normal trading process, you cannot sell shares that are not available in your demat account. Even if you sell shares (called shorting), you have to buy the shares on the same trading day.
Now, what if you buy shares and due to an event the stock price increases in the short term. You won't be able to benefit from it as you have to wait for the shares to be delivered before selling it. The same situation arises if the stock prices move downwards.
BTST order facility helps you to profit from such short term price movements by allowing you to sell shares before they are credited in your demat account. It also helps you prevent losses when the stock price is decreasing.
Let us take an example. Suppose that you buy shares of a company today at 2 pm. The next day, the price of this scrip increases by Rs 10. With BTST, you can sell the shares and book profits.
Note:
ICICI Direct charge Equity Delivery (Cash & Carry) brokerage for BTST trades. So the brokerage charges for BTST are 0.55% in I-Secure Plan and 0.75% to 0.25% in I-Saver Plan. There are no special charges or additional fees for BTST trades in ICICI.
Note that BTST brokerage is are not the same as intraday. BTST trades are considered as Cash & Carry trades for brokerage.
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Are you a Zerodha Customer?
Rs 0 Eq Delivery Brokerage
Flat ₹10 Per Trade in F&O
Rs 0 Demat AMC
Open Instant Account (Start Trading Today)
Open ICICIdirect Account
Ratings:
Brokerage - Very Poor
Account Maintenance Fees - Below Average
Website Usability - Very Poor
Research Capabilities - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor