19.8% 1,289,023 Clients
ICICI Direct is a retail trading and investment service from ICICI Securities, the largest retail stock broker firm in India offering a wide range of investment options to the retail and institutional customers. ICICI Securities is part of ICICI Group, India's top financial service provider offering banking and other financial services. ICICI Securities offers 'online trading and investment' services to over 20 lakhs customers through ICICI Direct (ICICIDirect.com).
ICICIDirect.com is the flagship website of ICICI Bank. This website offers a complete suite of investment products such as Online Equity Trading, Derivatives Trading, Mutual Fund & IPO, Fixed Deposit, Bond, NCD, wealth products, Home Loans, Loan against Securities etc.; all under one login. ICICIdirect.com is among the most visited investment portals in India.
The 3-in-1 account, which includes ICICI Bank Account, ICICI Trading Account and ICICI Demat Account, is the key offering for retail stock market investors in India. It provides extremely simple and efficient way to invest in stock market and other financial instruments. The customers can visit any of the over 1500 ICICI Bank branches or ICICIDirect offices to get in-person help on financial products which are sold through ICICI direct.
ICICIDirect also offers timely pay-in and pay-out, hassle free settlements and above all local and personalized service.
ICICIDirect Trades In: BSE and NSE
ICICI Direct offers a 3-in-1 account, a combination of saving bank, trading and demat account. It offers one-click investment in Equity, Derivatives, Mutual Funds, IPO, ETF, Life Insurance, General Insurance, Currency, and Fixed Deposits.
Interested in opening a trading account? Request Callback from a stock broker.
Transaction | Charges |
---|---|
Trading Account Opening Charges (One Time) | Rs 0 (Free) |
Trading Annual maintenance charges (AMC) | Rs 0 |
Demat Account Opening Charges (One Time) | Rs 0 |
Demat Account Annual Maintenance Charges AMC (Yearly Fee) | Rs 700 |
ICICI offers 3 types of brokerage plans to its customer:
This plan offers Flat Brokerage (in %) irrespective of the turnover value. This plan is suitable for traders/investors looking at the secured and fixed brokerage. Read more about ICICI Direct I-Secure Plan
Segment | Brokerage |
---|---|
Equity Delivery | 0.55% |
Equity Intraday | 0.275% |
Eq Margin & Margin Plus | 0.050% |
Eq Future & Future Plus | 0.050% |
Eq Future & Future Plus (Intraday) | Rs 50 |
Currency Futures | 0.050% |
Currency Futures (Intraday) | Rs 10 per lot |
Options & Option Plus | Rs 95 per lot |
Options & Option Plus (Intraday) | Rs 50 per lot |
Currency Options | Rs 25 per lot |
Currency Options (Intraday) | Rs 10 per lot |
NCDs / Bonds | 0.75% |
ICICI Direct Prepaid plan offers discounted brokerage rates when you pay a one time fixed fee upfront. There are 6 prepaid plans available. Each plan has a validity of 15 years. Read more about ICICI Direct Prepaid Brokerage Plan
Prepaid Plan | Brokerage - Cash | Brokerage - Future | Brokerage - Options | Brokerage - Curr Options | eATM limit | Margin Trading Interest Rate(yearly) |
---|---|---|---|---|---|---|
Rs 10,000 | 0.25% | 0.025% | Rs 35/lot | 0 | Rs 10 Lacs | 12.9% |
Rs 25,000 | 0.22% | 0.022% | Rs 30/lot | 0 | Rs 10 Lacs | 12.9% |
Rs 50,000 | 0.18% | 0.018% | Rs 25/lot | 0 | Rs 25 Lacs | 11.4% |
Rs 100,000 | 0.15% | 0.015% | Rs 20/lot | 0 | Rs 1 Cr | 8.9% |
Rs 200,000 | 0.12% | 0.012% | Rs 15/lot | 0 | Rs 1 Cr | 8.9% |
Rs 300,000 | 0.09% | 0.009% | Rs 10/lot | 0 | Rs 1 Cr | 8.9% |
ICICI Direct Prime plan is designed to reduce the brokerage charges and also get money instantly in their bank account when selling shares. This plan also offers exclusive research to members. Three prime plans - Rs 900, Rs 4500 and Rs 9500 are available to customers and each of these plans offers an upfront reduction in brokerage across all equity and derivative products. All plans are valid for 365 days. Read more about ICICI Direct Prime Brokerage Plan.
Plan | Equity Cash | Futures | Options | Currency F&O | Margin Trading Interest Rate(yearly) |
---|---|---|---|---|---|
Rs 900 | 0.25% | 0.025% | Rs 35 per lot | Rs 0 per lot | 12.9% |
Rs 4500 | 0.18% | 0.018% | Rs 25 per lot | Rs 0 per lot | 11.4% |
Rs 9500 | 0.15% | 0.015% | Rs 20 per lot | Rs 0 per lot | 8.9% |
Visit ICICI Direct Brokerage Charges Review for more detail.
For Online Stock Trading with ICICI, investor needs to open 3 accounts: ICICI Bank Account, ICICI Direct Trading Account and ICICI Demat Account (DP Account).
Note: If you already have a bank account or demat account with ICICI, you could link it with new ICICIDirect trading account.
Opening trading account with ICICI is easy. You could use one of the following options to open account with ICICIDirect.
In both the cases ICICI representative contact you in a day or two and tell you about the procedure to open the account. They usually send somebody to your home to collect documents, signature and for demo if required.
ICICI Direct offers 3 trading platforms to its customers:
ICICI Direct website is the most used online investment and trading website in India for over 2 decades. ICICI Direct website offers online trading and demat accounts, IPO, SIPs, mutual funds, insurance, and many other products. The website also offers research and recommendations.
Trade Racer, the installable trading terminal designed for frequent traders. This desktop online trading software is loaded with a number of tools for high-speed volume trading. The Trade Racer terminal is offered for free to all its customers.
ICICIdirect Mobile App enables you to trade and invest on the go. Downloadable for both Android and iOS, ICICIdirect Mobile app provides all products and services available on ICICIdirect.com along with features like real-time price alerts, research notifications, and customized alerts on Portfolio stocks.
Visit ICICI Direct Trading Software Review for more detail.
Get ICICI Direct 3-in-1 account, an integrated trading + demat + bank account for one-click investment in stock market and mutual funds. Request a Callback.
The following are the advantages of ICICI Direct. You must read ICICI Direct advantages and disadvantages before opening an account with ICICI Direct. ICICI Direct pros and cons help you find if it suits your investment needs.
The following are the cons of ICICI Direct. Check the list of ICICI Direct drawbacks.
ICICI Direct leverage for intraday, delivery, options, currency and commodities.
Segment | Margin |
---|---|
Equity Delivery | 5x with Interest |
Equity Intraday | Upto 25x |
Equity Future | 4x |
Equity Options | 2x for shorting |
Currency Future | NA |
Currency Options | NA |
Commodity Future | NA |
Commodity Options |
Visit ICICI Direct Margin Review for more detail.
Overall Rating | ![]() |
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Based on 437 Votes by ICICI Direct Customers
Do you trade with ICICI Direct? Rate ICICI Direct
The number of ICICI Direct customer complaint received by the exchanges. The ICICI Direct consumer complaint report helps understanding the ICICI Securities Pvt Ltd. quality and relibility of service.
Exchange | Financial Year | Number of Clients* | Complaints** | % |
---|---|---|---|---|
NSE | 2020-21 | 1,289,023 | 502 | 0.04% |
BSE | 2020-21 | 389,387 | 20 | 0.01% |
NSE | 2019-20 | 1,075,956 | 194 | 0.02% |
BSE | 2019-20 | 387,968 | 25 | 0.01% |
NSE | 2018-19 | 830,661 | 161 | 0.02% |
BSE | 2018-19 | 250,225 | 25 | 0.01% |
NSE | 2017-18 | 798,355 | 153 | 0.02% |
BSE | 2017-18 | 417,147 | 84 | 0.02% |
NSE | 2016-17 | 618,359 | 132 | 0.02% |
BSE | 2016-17 | 296,286 | 21 | 0.01% |
* The number of active customers reported by the broker.
** The total number of complaints received against the broker at the given exchange.
Visit ICICI Direct Complaints at BSE, NSE and MCX for detail report.
ICICI Direct is a retail trading and investment service of ICICI Securities. It offers services online as well as through a network of branches across India.
ICICIDirect.com, a flagship website of the company, offers Online Equity Trading, Derivatives Trading, Mutual Fund, IPO, Fixed Deposit, Bond, NCD, wealth products, Insurance and loans etc. An ICICI Direct customer can use all these services through one simple account.
ICICI Direct offers a 3-in-1 account, a combination of saving bank account, stock trading account and a demat account. The ICICI 3-in-1 account facilitates smooth trading with the real-time transfer of money from the bank to the trading account and automatic debit/credit of securities from the demat account.
To know more about ICICI Direct, read the full review here.
ICICI Direct charges include account opening charges (Rs 975 one time), AMC (Rs 700 per year), brokerage charges (0.55% for delivery), DP charges (0.04% on sell) and government taxes as applicable.
Visit ICICI Direct charges for more detail.
ICICI Direct is an online trading platform of ICICI Securities, one of the largest stock brokers in India. Here are a few reasons why ICICI Direct is a great choice as a stock broker:
On the other side, ICICI Direct has multiple disadvantages too.
To use various trading and investment services offered by ICICI Direct, you first need to open a 3-in-1 account combining the trading, demat and bank account. You can open an ICICI 3-in-1 account online as well as offline by visiting the ICICI Bank branch.
Once your account is opened, you're ready to trade/invest with ICICI Direct. You could use ICICI Direct to:
The company offers the following software for online investment:
Steps to trade with ICICIDirect Website
ICICI Direct is a full-service stock broker offering online trading and investment services. ICICIDirect is a brand of ICICI Securities, a subsidiary of ICICI Group of companies.
ICICI Direct customers can invest online in stocks, IPO, Mutual Fund, Bonds, NCD, ETF and NPS etc. They can also visit ICICI Bank branches to manage the ICICI Direct account.
To trade or invest through ICICI Direct, you need to open a 3-in-1 account. The account combines trading, demat and savings bank account. All three accounts are linked to each other. This facilitates easier and faster online trading.
The ICICI 3-in-1 account can be opened by filling an online account application followed by an in-person visit by ICICI representative.
Once your account is opened, you're ready to trade with ICICI Direct. You could use ICICI Direct to:
The simplest way to begin investing with ICICIDirect is by login to its website ICICIDirect.com or using ICICI Direct Mobile App. After login to these apps, you can start investing online instantly.
It's easy to buy/sell Shares, ETF, Mutual Funds, Bonds, IPO etc. online with ICICIDirect. You could also manage your account online, get reports and statements and open service requests.
You could refer to the online tutorials and videos to know more about it.
A dedicated relationship manager is also assigned to you whom you could call anytime in case you need assistance with your trading and investment.
No, ICICI Direct doesn't offer commodity trading services. You cannot use your ICICI Direct 3-in-1 account to trade in commodities. The stock broker only offers Equity, Derivatives and Currency Trading at NSE and BSE.
Read Commodities Trading with ICICIDirect for more detail.
ICICI Direct 3 in 1 is a combo account integrating trading, demat and bank accounts. In a 3-in-1 account, all the accounts are linked to one another to facilitate smooth and faster online trading. All the 3 accounts are opened at once by filling a single application form.
ICICI Direct 3-in-1 account is mandatory to trade/invest in the stock market. This account offers investing in a wide range of products such as Equities, Derivatives, Mutual Funds, IPOs, Fixed Deposits, Bonds and NCDs.
ICICI Direct is one of the largest and a good stock broker. It is an online trading and investment service by ICICI Securities, a publicly listed company promoted by well known ICICI Group. ICICI Direct is the pioneer in online trading in India.
ICICI Direct was the largest stock broker for over 20 years until year 2019. It lost its number 1 position to Zerodha in terms of number of active clients.
ICICI Direct Pros and Cons
Pros | Cons |
---|---|
· Part of ICICI group · 2nd largest broker in India · Offers a range of trading & investment options · The 3-in-1 account makes trading convenient · Free research and advisory services · Good and stable trading software · Wide range of brokerage plans · Physical presence across India and abroad |
· High brokerage in comparison to discount brokers like Zerodha. · Trading software is 20+ years old. · Minimum brokerage per trade is Rs 35. · Doesn't offer commodity trading. · Rs 750 yearly AMC charges. · Rs 75 per month fee for using Trading Terminal software. |
ICICI Direct is a good choice for:
You cannot close ICICI Direct account online. The account can only be closed by filling a physical form and submitting it at a branch office or by courier it to the company's office.
Note: While ICICI 3-in-1 account (Bank, Trading and Demat Account) are opened together, they cannot be close together. You have to submit a separate account closure request for each of these 3 accounts.
Steps to close ICICI Direct Account
You will get a confirmation SMS on the closing of the account.
BTST in ICICIDirect is an abbreviation for Buy Today Sell Tomorrow. It is a facility that allows you to sell shares without having to wait for it to get credited in your demat account.
It takes T+2 day (T being the day of trading) for the shares you bought to get credited in the demat account. In a normal trading process, you cannot sell shares that are not available in your demat account. Even if you sell shares (called shorting), you have to buy the shares on the same trading day.
Now, what if you buy shares and due to an event the stock price increases in the short term. You won't be able to benefit from it as you have to wait for the shares to be delivered before selling it. The same situation arises if the stock prices move downwards.
BTST order facility helps you to profit from such short term price movements by allowing you to sell shares before they are credited in your demat account. It also helps you prevent losses when the stock price is decreasing.
Let us take an example. Suppose that you buy shares of a company today at 2 pm. The next day, the price of this scrip increases by Rs 10. With BTST, you can sell the shares and book profits.
Note:
ICICI Direct charge Equity Delivery (Cash & Carry) brokerage for BTST trades. So the brokerage charges for BTST are 0.55% in I-Secure Plan and 0.75% to 0.25% in I-Saver Plan. There are no special charges or additional fees for BTST trades in ICICI.
Note that BTST brokerage is are not the same as intraday. BTST trades are considered as Cash & Carry trades for brokerage.
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If you get 1000 profit then you will pay around 400 rs brokerage on it.
ICICI plans are totally Loot mar schemes are there
Ratings:
Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Average
Research Capabilities - Below Average
Customer Service - Very Poor
Overall Experience - Very Poor