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ICICIDirect Stock Trading, Demat, Brokerage and Reviews 2019


2.93% 855,003 Clients

ICICIdirect is a retail trading and investment service from ICICI Securities, the largest retail stock broker firm in India offering a wide range of investment options to the retail and institutional customers. ICICI Securities is part of ICICI Group, India's top financial service provider offering banking and other financial services. ICICI Securities offers 'online trading and investment' services to over 20 lakhs customers through ICICI Direct (ICICIDirect.com).

ICICIDirect.com is the flagship website of ICICI Bank. This website offers a complete suite of investment products such as Online Equity Trading, Derivatives Trading, Mutual Fund & IPO, Fixed Deposit, Bond, NCD, wealth products, Home Loans, Loan against Securities etc.; all under one login. ICICIdirect.com is among the most visited investment portals in India.

The 3-in-1 account, which includes ICICI Bank Account, ICICI Trading Account and ICICI Demat Account, is the key offering for retail stock market investors in India. It provides extremely simple and efficient way to invest in stock market and other financial instruments. The customers can visit any of the over 1500 ICICI Bank branches or ICICIDirect offices to get in-person help on financial products which are sold through ICICI direct.

ICICIDirect also offers timely pay-in and pay-out, hassle free settlements and above all local and personalized service.

ICICIDirect Trades In: BSE and NSE

Special Offer: Get ICICI Direct 3-in-1 account, an integrated trading + demat + bank account for one-click investment in stock market and mutual funds. Request a Callback.

ICICIDirect Ratings

Overall Rating Rated 2.4 stars 2.4/5
Fees Rated 2.3 stars 2.3/5
Brokerage Rated 1.7 stars 1.7/5
Usability Rated 3.4 stars 3.4/5
Customer Service Rated 2.8 stars 2.8/5

Based on 401 Votes by ICICIDirect Customers

Do you trade with ICICIDirect? Rate ICICIDirect

Information about ICICIDirect account opening, ICICIDirect open account, ICICIDirect opening charges, ICICIDirect account opening charges, ICICIDirect account opening status, ICICIDirect amc charges, ICICIDirect account charges, ICICIDirect account closure


ICICIDirect's Trading Platforms

ICICIDirect offers 2 trading platforms to its customers:

1. Share Trading Account (Website Based Trading)

Website based online Share Trading Account by ICICIDirect is primarily for buying and selling of stocks at BSE and NSE.
The ICICIDirect website allows Cash Trading, Margin Trading, MarginPLUS Trading, Spot Trading, Buy Today Sell Tomorrow, IPO Investment, Mutual Fund Investment etc.

ICICIDirect.com website is the primary Investment vehicle of ICICI Limited.

2. Trade Racer (Trading Terminal)

Trade Racer is a power packed Trading platform which provides an investor with Live streaming quotes & Research Calls, integrated fund transfer system along with multiple watch list facility. Investor can also do technical analysis with the help advance charting tools. Single Order entry page for Equities and Derivatives, Technical Analysis, Integrated Fund Transfer System, Customized Interface, Intra-day and EOD Charts and Shortcut keys for faster access to markets are some of the key features of Trade Racer Terminal.

Trade Racer Subscription Fee (Cost of using ICICI Trading Terminal)

Trade Racer, the installable trading terminal from ICICI Direct is free for customers who give a brokerage of more than Rs 750 in a month. For others (if the Trade Racer facility is activated by the customer); ICICI charges Rs 75 per month towards subscription for Trade Racer.

Read ICICIDirect Trading Software Review for info about ICICIDirect platform, ICICIDirect trading platform, ICICIDirect trading software, ICICIDirect trading demo, ICICIDirect Demo, ICICIDirect download, ICICIDirect software download, ICICIDirect software, ICICIDirect stop loss, ICICIDirect trading and ICICIDirect trading account.

ICICIDirect Special Offers

ICICI 3-in-1 Account

ICICI Direct offers a 3-in-1 account, a combination of saving bank, trading and demat account. It offers one-click investment in Equity, Derivatives, Mutual Funds, IPO, ETF, Life Insurance, General Insurance, Currency, and Fixed Deposits.

Interested in opening a trading account? Request Callback from a stock broker.


ICICIDirect Brokerage Charges 2019

ICICI Securities IPO Detail

  • Trading Account Opening Charges (One Time): ₹975
  • Trading Annual maintenance charges (AMC): ₹0
  • Demat Account Opening Charges (One Time): ₹100 (for Agreement Stamp Paper)
  • Demat Account Annual Maintenance Charges (AMC): ₹500 (₹0 for 1st year with 3 in 1 Account)

ICICI offers 2 types of brokerage plans to its customer:

  1. I-Secure Plan (Flat brokerage Plan)

    This plan offers Flat Brokerage (in %) irrespective of turnover value. This plan is suitable for traders / investors looking at secured and fixed brokerage.

  2. I-Saver Plan (Variable brokerage plan)

    This plan offers brokerage based on the trading volume i.e. high brokerage for low volume and low brokerage for high volume trades. This plan suitable for traders / investors who trade in high volumes and can benefit from low brokerage.

ICICIDirect Cash Brokerage

I - Saver Plan
Total Eligible Turnover (Per calendar Quarter) Brokerage Effective Brokerage on Intraday Squareoff
Above ₹5 Crores 0.25% 0.125%
₹2 Crores to 5 Crores 0.30% 0.150%
₹1 Crores to 2 Crores 0.35% 0.175%
₹50 Lakhs to 1 Crores 0.45% 0.225%
₹25 Lakhs to 50 Lakhs 0.55% 0.275%
₹10 Lakhs to 25 Lakhs 0.70% 0.350%
Less than ₹10 Lakhs 0.75% 0.375%
I - Secure Plan
Total Eligible Turnover (Per calendar Quarter) Brokerage (Equity Delivery %) Effective Brokerage on Intraday Squareoff
Irrespective of turnover 0.55% 0.275%

ICICIDirect Future & Future Plus Brokerage

I - Saver Plan / I - Secure Plan
For Equity/Currency Futures Equity Future and Future Plus Currency Futures
Total Eligible Turnover per month Brokerage (%) Brokerage on Second leg of Intraday square off (per lot) Brokerage on Second leg of Intraday square off (per lot)
Above ₹20 Crores 0.030 ₹50 ₹10
₹10 Crores to 20 Crores 0.035 ₹50 ₹10
₹5 Crores to 10 Crores 0.040 ₹50 ₹10
Less than ₹5 Crores 0.050 ₹50 ₹10

ICICI Margin & Margin Plus Trading Brokerage

I - Saver Plan / I - Secure Plan
Total Eligible Turnover per month Brokerage (%)
Above ₹20 Crores 0.030%
₹10 Crores to 20 Crores 0.035%
₹5 Crores to 10 Crores 0.040%
Less than ₹5 Crores 0.050%

ICICI Direct Equity Options Brokerage

I - Saver Plan / I - Secure Plan
Brokerage in Options Total Eligible Lots per month Flat brokerage per contract lot (Rs) Brokerage on Second leg of Intraday square off (per lot)
Above 4800 ₹35 ₹50
2401-4800 ₹45 ₹50
1201-2400 ₹55 ₹50
601-1200 ₹65 ₹50
301-600 ₹75 ₹50
51-300 ₹85 ₹50
1-50 ₹95 ₹50

ICICI Direct Currency Options Brokerage

I - Saver Plan / I - Secure Plan
Total Eligible Lots per month Flat brokerage per contract lot (.) Brokerage on Second leg of Intraday square off (per lot)
Above 1500 ₹10 ₹10
601-1500 ₹15 ₹10
301-600 ₹20 ₹10
0-300 ₹25 ₹10

ICICI Other Brokergae Charges

  1. Minimum Brokerage ICICIDirect: ICICI charges minimum brokerage of ₹35 per trade or 2.5% of the trade value whichever is lower.
  2. ICICI charges flat 5 paisa per share (₹0.05) brokerage on stocks priced less then ₹10 per share.

ICICI Depository Service Charges

For Resident Retail Customers and Corporates
Particulars Charges
Account Opening Nil
First Year AMC Nil
Annual Maintenance Charges ₹600 (₹500 for customers receiving e-mail statements)
Buy - Market and Off-Market Nil
Sell - Market and Off-Market and Redemption of MF units (% of transaction value of each ISIN) Max. ₹500 for debt instruments
Nil for Trades done on www.icicidirect.com
Instruction submitted through Internet (E-inst / IVR) 0.04% (Min. ₹25 and Max. ₹25,000)
Instruction submitted through Call Centre 0.04% (Min. ₹30 and Max. ₹25,000)
Instruction submitted at Branches 0.04% (Min. ₹35 and Max. ₹25,000)
Rejection / fails ₹30
Extra charges for processing of TIFDs submitted late
(% of transaction value)
Instruction submitted through Internet (E-inst / IVR)
Nil
Instruction submitted through Call Centre Nil
Instruction submitted at Branches (accepted at Client's risk) ₹10 per ISIN
Dematerialisation for each request form ₹50
Dematerialisation for each extra certificate ₹3
Rematerialisation ₹25 for every hundred securities or part
thereof, subject to maximum fee of ₹3,00,000 or
a flat fee of ₹25 per certificate, whichever is higher.
Reconversion of MF units ₹25 per instruction
Closure of Account Nil
Pledge Creation/Closure/Confirmation/ Invocation
(% of value for each ISIN in each request)
If, ICICI Bank is counter party
0.02% (Min. ₹25 and Max. ₹25,000)
If, ICICI Bank is not counter party 0.04% (Min. ₹35 and Max. ₹25,000)
Additional Account Statements ₹20

NSDL Charges

Particulars Charges
Annual Maintenance Fee for Corporate Account ₹500 p.a. (w.e.f October 1, 2013)
Sell - Market and Off-Market ₹4.50 per debit instruction (Nil for commercial paper and short-term debt instruments)
Reconversion of MF units into SoA ₹10 per instruction (w.e.f April 1, 2014)
Redemption of MF units through Participants ₹4.50 per instruction (w.e.f April 1, 2014)
Remat A fee of ₹10 for every hundred securities or part thereof, subject to maximum fee of ₹5,00,000 or a flat
fee of ₹10 per certificate, whichever is higher.
Pledge Creation ₹25 per instruction

Useful Articles:

Check out ICICIDirect Brokerage Charges, Fees, AMC, Transaction Charges. Get detail about ICICIDirect pricing, ICICIDirect brokerage calculater, ICICIDirect brokerage, ICICIDirect plans, ICICIDirect brokerage review, ICICIDirect brokerage plans, ICICIDirect fund transfer, ICICIDirect intraday brokerage, ICICIDirect charges, ICICIDirect charge list, ICICIDirect charges calculator, ICICIDirect prepaid brokerage plans, ICICIDirect yearly charges, ICICIDirect fees, ICICIDirect yearly maintenance charge, ICICIDirect option brokerage and ICICIDirect trading charges.


How to open account with ICICI Securities Pvt Ltd.?

For Online Stock Trading with ICICI, investor needs to open 3 accounts: ICICI Bank Account, ICICI Direct Trading Account and ICICI Demat Account (DP Account).

Note: If you already have a bank account or demat account with ICICI, you could link it with new ICICIDirect trading account.

Opening trading account with ICICI is easy. You could use one of the following options to open account with ICICIDirect.

  • Visit ICICIDirect.com and fill the "Open an Account" form.
  • Call ICICI and tell them that you are interested in opening an account with them.

In both the cases ICICI representative contact you in a day or two and tell you about the procedure to open the account. They usually send somebody to your home to collect documents, signature and for demo if required.

Read ICICIDirect Account Opening Process Review to find information about ICICIDirect broker, ICICIDirect branches, ICICIDirect sub broker, ICICIDirect support, ICICIDirect customer care, ICICIDirect user reviews, ICICIDirect user manual, ICICIDirect website, ICICIDirect review and ICICIDirect toll free number

Contact ICICIDirect / Request Call Back

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EmailCity
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Are you a day trader?

ICICIDirect Pros and Cons

ICICIDirect Advantages

  1. 3-in-1 account integrates your banking, broking and demat accounts. All accounts are from ICICI and very well integrated. This feature makes ICICI the most interesting player in online trading facility. There is absolutely no manual interfere require. This is truly online trading environment.
  2. Unlike most of the online trading companies in India which require transferring money to the broker's pool or towards deposits, at ICICIDirect you can manage your own demat and bank accounts through ICICIdirect.com. Money from selling stock is available in ICICI bank account as soon as the ICICIDirect receive it.
  3. Investment online in IPOs, Mutual Funds, GOI Bonds, and Postal Savings Schemes all from one website. General Insurance is also available from ICICI Lombard.
  4. Trading is available in both BSE and NSE.
  5. Low bandwidth website is available for slow internet connection or for trading from mobile devices.
  6. Through myGTC feature, you can place buy and sell limit orders in equity scripts of your choice; specifying the period for which you want the order instruction to be valid.

ICICIDirect Disadvantages

  1. ICICIDirect brokerage is high and not negotiable.
  2. ICICIDirect doesn't offer commodity trading. With ICICI Trading account you cannot trade at MCX or NCDEX.
  3. With ICICIdirect.com e-Invest account(3-IN-1 concept), the Demat Account has to be opened with ICICI Bank Ltd as the Depository Participant (DP) and the Bank Account has to be opened with ICICI Bank Ltd. as the Banker.
  4. ICICI minimum brokerage charge is Rs 35 per trade which is very high for traders who does small trades.
  5. ICICI Charges Rs 75 per month fee for using Trading Terminal (Trade Racer) if customer pays brokerage of less then Rs 750 per month.
  6. ICICI charges flat Rs 0.05 per share brokerage on stocks quoting upto Rs 10. This makes it very difficult to trade in penny stocks.
  7. ICICI Direct charges Rs 25 per call for call & trade after first 20 free calls in a month.

ICICIDirect Exposure Margin

ICICIDirect leverage for intraday, delivery, options, currency and commodities. Read ICICIDirect exposure limit review.

SegmentExposure Margin
Equity Delivery5x with Interest
Equity IntradayUpto 25x
Equity Future4x
Equity Options2x for shorting
Currency FutureNA
Currency OptionsNA
Commodity FutureNA
Commodity Options

ICICIDirect Complaints received at BSE/NSE

Number of customer complained against ICICI Securities Pvt Ltd. share broker. The ICICI Securities Pvt Ltd. consumer complaints provide the summary of grievance which went to exchange for resolution.

ICICIDirect Customer Complaints

Exchange Financial Year Number of Clients * Total Complaints **
NSE 2019-20 855,003 11
BSE 2018-19 250,225 25
NSE 2018-19 830,661 161
BSE 2017-18 417,147 84
NSE 2017-18 798,355 153
BSE 2016-17 296,286 21
NSE 2016-17 618,359 132
BSE 2015-16 308,908 27
NSE 2015-16 560,438 153
BSE 2014-15 243,808 43
NSE 2014-15 594,714 161
BSE 2013-14 2,454,063 62
NSE 2013-14 500,733 148
BSE 2012-13 2,202,803 81
NSE 2012-13 2,103,212 192
BSE 2011-12 2,001,501 59
NSE 2011-12 1,942,014 144

* Number of active customers. As per SEBI guidelines each broker reports the detail of active clients to the exchange through unique client code (ucc) process every month.

** The total number of complaint received against the broker at the given exchange.

Enquiry Form


Distinguishing Features of ICICIDirect:

  1. 3-1 account offers great flexibility and worry free transaction between Bank Account, Demat Account and Share Broker Account. Also the website (ICICIDirect.com) has wide ranges of investment products available. This makes investing easy.
  2. "myGTC Orders" is a unique and a very useful feature offered by ICICIDirect. Using this facility, when placing a buy/sell order, a share trader can specify the date until when the order will be valid. GTC is short form of 'Good Till Cancel'.

    For example - You can place an order to buy Reliance Industries shares at Rs 700 (say current market price is Rs 750) and keep the myGTC date, say, one month from now. In this case you order will be valid for next one month at Rs 700. If the share reaches at this price in next one month, the order will automatically execute. It's a hassle free service which helps a lot to many of the investors who has a price in mind and do not want to miss the opportunity to buy/sell share when it reaches to that price.


612 Comments

avatar
612. s a  Jun 8, 2019 01:06 Reply
Pathetic losers. Make living out of fleecing customers

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor
avatar
611. Ashok  May 30, 2019 11:30 Reply
Brokerage, misleading

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Average
Website Usability - Average
Customer Service - Very Poor
Overall Experience - Below Average
avatar
610. SUDHIR KUMAR JHA  May 22, 2019 19:35 Reply
This is my view after trading for more than one year

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor
avatar
609. S Pimpale  May 3, 2019 23:02 Reply
Very high Brokerage and comparatively 'misleading' customer service/advises by their 'relationship advisers. Software is good.

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Below Average
Website Usability - Above Average
Customer Service - Below Average
Overall Experience - Below Average
avatar
608. Pradnya aitwade  Apr 29, 2019 11:33 Reply
Sir I am interested In share market but I don't have any basics about share market please help me and i wants to expert guidance
avatar
607. Anurag  Apr 17, 2019 09:20 Reply
Icici brokerage is very good untill you have not used Zerodha.

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Below Average
Website Usability - Very Poor
Customer Service - Below Average
Overall Experience - Below Average
avatar
606. Vinodkumar Pande  Apr 3, 2019 10:35 Reply
I have trading account with icici direct from last 11 years but I am released that I had committed mistake. It's online platform is very good and efficient but brokerage, AMC charge and other charges are extremely high. They used to increase charge any time without giving prior intimation.

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Excellent
Customer Service - Very Poor
Overall Experience - Very Poor
avatar
605. Lamiya  Mar 20, 2019 20:39 Reply
You have been charging 975 fees for brokerage. When I had clearly said I don't require. And in the start u had offered free. What is the reason for charging such an amount every month.

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor
avatar
604. S.K. MISHRA  Mar 13, 2019 16:53 Reply
ICICI SECURITIES IS NO 1. WORST BROKER IN INDIA.......YOUR ALL PROFIT MONEY GOING TO HIS BROKERAGE.... DONT OPEN DEMAT ACCOUNT AT ICICI DIRECT.....
avatar
603. Ravindra Singh Arya  Mar 10, 2019 19:54 Reply
due to high brokerage this is too bad
good record maintain but due to high brokerage it is bad

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Below Average
Website Usability - Average
Customer Service - Below Average
Overall Experience - Below Average
avatar
602. Anoop  Aug 25, 2018 22:22 Reply
Charge less brokerage, less yearly maintenance. For Customer service- its employees have less knowledge to solve problems of customers. And they just try to sell products without having any thorough knowledge about the subject

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Excellent
Customer Service - Very Poor
Overall Experience - Below Average
avatar
601. Anjaiah  Feb 23, 2019 23:19 Reply
Don't go with ICICI If you want to earn money from share market. ICICI direct looting customer money.

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Below Average
Website Usability - Average
Customer Service - Below Average
Overall Experience - Very Poor
avatar
600. Rajeev Kumar  Feb 18, 2019 15:06 Reply
Brokerage is very high.

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Average
Website Usability - Above Average
Customer Service - Average
Overall Experience - Average
avatar
599. RAMASUNDHAR NAGARAJAN  Jan 27, 2019 08:07 Reply
Very high brokerage & charting platform is useless

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Below Average
Website Usability - Above Average
Customer Service - Average
Overall Experience - Below Average
avatar
598. Amith  Jan 22, 2019 05:27 Reply
Utterly useless customer service. They don't read the emails properly and just copy paste set templates as replies.

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Below Average
Website Usability - Above Average
Customer Service - Very Poor
Overall Experience - Very Poor
avatar
597. Raguram  Jan 19, 2019 06:34 Reply
Exhorbitant cost of transactions.
Excellent user friendly system n website. Support when called is satisfactory

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Below Average
Website Usability - Above Average
Customer Service - Average
Overall Experience - Below Average
avatar
596. Saurav Bhattacharyya  Jan 3, 2019 16:53 Reply
Icici direct has fixed a brokerage on statistical analysis of all users and found the on average a client can make a profit of 0.75% on delivery and 0.0006% on intraday Margin+, and fixed such a brokerage which will ensure that all the money a client or trader makes will be given back as brokerage by him to icici direct. If the client makes losses on his trades he will vanish too. Another moolah will come in from the new batch of young trading community....the profit goes on and on.....

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Average
Website Usability - Excellent
Customer Service - Average
Overall Experience - Average
avatar
595. sjfksd  Jan 3, 2019 14:17 Reply
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Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor
avatar
594. Amit Gupta  Dec 16, 2018 10:36 Reply
Very high brokerage.
Initially they said they will charge very little brokerage which was 40 paisa per Rs.100 for equity but now it is around 75 paisa per Rs.100
avatar
593. Ramesh KUPPUSAMY  Dec 9, 2018 07:36 Reply
yes

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