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ICICI Direct Stock Trading, Demat, Brokerage and Reviews 2020


0.56% 1,081,960 Clients

ICICI Direct is a retail trading and investment service from ICICI Securities, the largest retail stock broker firm in India offering a wide range of investment options to the retail and institutional customers. ICICI Securities is part of ICICI Group, India's top financial service provider offering banking and other financial services. ICICI Securities offers 'online trading and investment' services to over 20 lakhs customers through ICICI Direct (ICICIDirect.com).

ICICIDirect.com is the flagship website of ICICI Bank. This website offers a complete suite of investment products such as Online Equity Trading, Derivatives Trading, Mutual Fund & IPO, Fixed Deposit, Bond, NCD, wealth products, Home Loans, Loan against Securities etc.; all under one login. ICICIdirect.com is among the most visited investment portals in India.

The 3-in-1 account, which includes ICICI Bank Account, ICICI Trading Account and ICICI Demat Account, is the key offering for retail stock market investors in India. It provides extremely simple and efficient way to invest in stock market and other financial instruments. The customers can visit any of the over 1500 ICICI Bank branches or ICICIDirect offices to get in-person help on financial products which are sold through ICICI direct.

ICICIDirect also offers timely pay-in and pay-out, hassle free settlements and above all local and personalized service.

ICICIDirect Trades In: BSE and NSE

ICICI Direct Special Offers

ICICI 3-in-1 Account

ICICI Direct offers a 3-in-1 account, a combination of saving bank, trading and demat account. It offers one-click investment in Equity, Derivatives, Mutual Funds, IPO, ETF, Life Insurance, General Insurance, Currency, and Fixed Deposits.

Interested in opening a trading account? Request Callback from a stock broker.


ICICI Direct Charges 2020

ICICI Direct Account Opening Charges and AMC

TransactionCharges
Trading Account Opening Charges (One Time)₹975
Trading Annual maintenance charges (AMC)₹0
Demat Account Opening Charges (One Time)₹0
Demat Account Annual Maintenance Charges AMC (Yearly Fee)₹700

ICICI offers 3 types of brokerage plans to its customer:

  1. I-Secure Plan (Flat brokerage Plan)

    This plan offers Flat Brokerage (in %) irrespective of the turnover value. This plan is suitable for traders/investors looking at the secured and fixed brokerage. Read more about ICICI Direct I-Secure Plan

    ICICI Direct I - Secure Plan Brokerage Charges

    Segment Brokerage
    Equity Delivery 0.55%
    Equity Intraday 0.275%
    Eq Margin & Margin Plus 0.050%
    Eq Future & Future Plus 0.050%
    Eq Future & Future Plus (Intraday) ₹50
    Currency Futures 0.050%
    Currency Futures (Intraday) ₹10 per lot
    Options & Option Plus ₹95 per lot
    Options & Option Plus (Intraday) ₹50 per lot
    Currency Options ₹25 per lot
    Currency Options (Intraday) ₹10 per lot
    NCDs / Bonds 0.75%
  2. ICICI Direct Prepaid Brokerage Plan

    ICICI Direct Prepaid plan offers discounted brokerage rates when you pay a one time fixed fee upfront. There are 6 prepaid plans available. Each plan has a validity of 15 years. Read more about ICICI Direct Prepaid Brokerage Plan

    ICICI Direct Prepaid Brokerage Plan

    Prepaid Plan Brokerage - Cash Brokerage - Future Brokerage - Options Brokerage - Curr Options eATM limit Margin Trading Interest Rate(yearly)
    ₹10,000 0.25% 0.025% ₹35/lot 0 ₹10 Lacs 12.9%
    ₹25,000 0.22% 0.022% ₹30/lot 0 ₹10 Lacs 12.9%
    ₹50,000 0.18% 0.018% ₹25/lot 0 ₹25 Lacs 11.4%
    ₹100,000 0.15% 0.015% ₹20/lot 0 ₹1 Cr 8.9%
    ₹200,000 0.12% 0.012% ₹15/lot 0 ₹1 Cr 8.9%
    ₹300,000 0.09% 0.009% ₹10/lot 0 ₹1 Cr 8.9%
  3. ICICI Direct Prime Plan

    ICICI Direct Prime plan is designed to reduce the brokerage charges and also get money instantly in their bank account when selling shares. This plan also offers exclusive research to members. Three prime plans - ₹900, ₹4500 and ₹9500 are available to customers and each of these plans offers an upfront reduction in brokerage across all equity and derivative products. All plans are valid for 365 days. Read more about ICICI Direct Prime Brokerage Plan.

    ICICI Direct Prime Plan Brokerage Charges

    Plan Equity Cash Futures Options Currency F&O Margin Trading Interest Rate(yearly)
    ₹900 0.25% 0.025% ₹35 per lot ₹0 per lot 12.9%
    ₹4500 0.18% 0.018% ₹25 per lot ₹0 per lot 11.4%
    ₹9500 0.15% 0.015% ₹20 per lot ₹0 per lot 8.9%

ICICI Minimum Brokerage Charges

  1. ICICI Direct Minimum Brokerage: ICICI charges minimum brokerage by the plan you choose.
    • In I-Secure plan, the minimum brokerage of ₹35 per trade or 2.5% of the trade value whichever is lower.
    • In Prime plan and Prepaid plan, the minimum brokerage of ₹25 per trade or 2.5% of the trade value whichever is lower.
  2. ICICI charges flat 5 paisa per share (₹0.05) brokerage on stocks priced less then ₹10 per share.

Visit ICICI Direct Brokerage Charges Review for more detail.

Special Offer: Get ICICI Direct 3-in-1 account, an integrated trading + demat + bank account for one-click investment in stock market and mutual funds. Request a Callback.

How to open account with ICICI Securities Pvt Ltd.?

For Online Stock Trading with ICICI, investor needs to open 3 accounts: ICICI Bank Account, ICICI Direct Trading Account and ICICI Demat Account (DP Account).

Note: If you already have a bank account or demat account with ICICI, you could link it with new ICICIDirect trading account.

Opening trading account with ICICI is easy. You could use one of the following options to open account with ICICIDirect.

  • Visit ICICIDirect.com and fill the "Open an Account" form.
  • Call ICICI and tell them that you are interested in opening an account with them.

In both the cases ICICI representative contact you in a day or two and tell you about the procedure to open the account. They usually send somebody to your home to collect documents, signature and for demo if required.


ICICI Direct Trading Software

ICICI Direct offers 3 trading platforms to its customers:

  1. ICICIDirect.com Website

    ICICI Direct website is the most used online investment and trading website in India for over 2 decades. ICICI Direct website offers online trading and demat accounts, IPO, SIPs, mutual funds, insurance, and many other products. The website also offers research and recommendations.

  2. Trade Racer (Trading Terminal)

    Trade Racer, the installable trading terminal designed for frequent traders. This desktop online trading software is loaded with a number of tools for high-speed volume trading. The Trade Racer terminal is offered for free to all its customers.

  3. ICICIDirect Mobile App

    ICICIdirect Mobile App enables you to trade and invest on the go. Downloadable for both Android and iOS, ICICIdirect Mobile app provides all products and services available on ICICIdirect.com along with features like real-time price alerts, research notifications, and customized alerts on Portfolio stocks.

 

Visit ICICI Direct Trading Software Review for more detail.

Contact ICICI Direct / Request Call Back

Get ICICI Direct 3-in-1 account, an integrated trading + demat + bank account for one-click investment in stock market and mutual funds. Request a Callback.

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ICICI Direct Advantages

The following are the advantages of ICICI Direct. You must read ICICI Direct advantages and disadvantages before opening an account with ICICI Direct. ICICI Direct pros and cons help you find if it suits your investment needs.

  1. 3-in-1 account integrates your banking, broking and demat accounts. All accounts are from ICICI and very well integrated. This feature makes ICICI the most interesting player in the online trading facility. There is absolutely no manual interfere require. This is truly online trading environment.
  2. Unlike most of the online trading companies in India which require transferring money to the broker's pool or towards deposits, at ICICIDirect you can manage your own demat and bank accounts through ICICIdirect.com. Money from selling stock is available in ICICI bank account as soon as the ICICIDirect receive it.
  3. Investment online in IPOs, Mutual Funds, GOI Bonds, and Postal Savings Schemes all from one website. General Insurance is also available from ICICI Lombard.
  4. Trading is available in both BSE and NSE.
  5. Low bandwidth website is available for slow internet connection or for trading from mobile devices.
  6. Through VTC Feature (Valid Till Cancelled), customers can place buy or sell limit orders which will remain valid for 45 days.

ICICI Direct Disadvantages

The following are the cons of ICICI Direct. Check the list of ICICI Direct drawbacks.

  1. ICICIDirect brokerage is high and not negotiable. The brokerage can be brought down by subscribing to ICICIdirect Prime or prepaid brokerage plans.
  2. ICICIDirect doesn't offer commodity trading. With ICICI Trading account you cannot trade at MCX or NCDEX. ICICI Securities have plans to introduce commodity trading in near future.
  3. ICICI minimum brokerage charge as per the standard I-Secure Plan is ₹35 per trade which is very high for traders who does small trades.
  4. ICICI charges flat ₹0.05 per share brokerage on stocks quoting upto ₹10. This makes it very difficult to trade in penny stocks.
  5. ICICI Direct charges ₹25 per call for call & trade after first 20 free calls in a month.

ICICI Securities Pvt Ltd. Enquiry Form

ICICI Direct Margin / Exposure

ICICI Direct leverage for intraday, delivery, options, currency and commodities.

SegmentMargin
Equity Delivery5x with Interest
Equity IntradayUpto 25x
Equity Future4x
Equity Options2x for shorting
Currency FutureNA
Currency OptionsNA
Commodity FutureNA
Commodity Options

Visit ICICI Direct Margin Review for more detail.


ICICI Direct Ratings

Overall Rating Rated 2.4 stars 2.4/5
Fees Rated 2.3 stars 2.3/5
Brokerage Rated 1.7 stars 1.7/5
Usability Rated 3.4 stars 3.4/5
Customer Service Rated 2.7 stars 2.7/5
Research Capabilities Rated 3.0 stars 3.0/5

Based on 422 Votes by ICICI Direct Customers

Do you trade with ICICI Direct? Rate ICICI Direct


ICICI Direct Complaint

The number of ICICI Direct customer complaint received by the exchanges. The ICICI Direct consumer complaint report helps understanding the ICICI Securities Pvt Ltd. quality and relibility of service.

Exchange Financial Year Number of Clients* Complaints**
NSE 2020-21 1,081,960 58
NSE 2019-20 1,075,956 194
BSE 2019-20 387,968 25
NSE 2018-19 830,661 161
BSE 2018-19 250,225 25
NSE 2017-18 798,355 153
BSE 2017-18 417,147 84
NSE 2016-17 618,359 132
BSE 2016-17 296,286 21
NSE 2015-16 560,438 153

* The number of active customers reported by the broker.

** The total number of complaints received against the broker at the given exchange.

Visit ICICI Direct Complaints at BSE, NSE and MCX for detail report.


Distinguishing Features of ICICI Direct:

  1. 3-1 account offers great flexibility and worry-free transaction between Bank Account, Demat Account and Share Broker Account. Also, the website (ICICIDirect.com) has wide ranges of investment products available. This makes investing easy.
  2. "myGTC Orders" is a unique and a very useful feature offered by ICICIDirect. Using this facility, when placing a buy/sell order, a share trader can specify the date until when the order will be valid. GTC is short form of 'Good Till Cancel'.

    For example - you can place an order to buy Reliance Industries shares at ₹700 (say current market price is ₹750) and keep the myGTC date, say, one month from now. In this case, you order will be valid for next one month at ₹700. If the share reaches at this price in next one month, the order will automatically execute. It's a hassle-free service which helps a lot to many of the investors who has a price in mind and do not want to miss the opportunity to buy/sell share when it reaches to that price.

FAQ's

  1. 1. What is ICICI Direct?

    ICICI Direct is a retail trading and investment service of ICICI Securities. It offers services online as well as through a network of branches across India.

    ICICIDirect.com, a flagship website of the company, offers Online Equity Trading, Derivatives Trading, Mutual Fund, IPO, Fixed Deposit, Bond, NCD, wealth products, Insurance and loans etc. An ICICI Direct customer can use all these services through one simple account.

    ICICI Direct offers a 3-in-1 account, a combination of saving bank account, stock trading account and a demat account. The ICICI 3-in-1 account facilitates smooth trading with the real-time transfer of money from the bank to the trading account and automatic debit/credit of securities from the demat account.

    To know more about ICICI Direct, read the full review here.

     

  2. 2. What are ICICI Direct charges?

    ICICI Direct charges include account opening charges (₹975 one time), AMC (₹700 per year), brokerage charges (0.55% for delivery), DP charges (0.04% on sell) and government taxes as applicable.

    Visit ICICI Direct charges for more detail.

     

  3. 3. Why ICICI Direct?

    ICICI Direct is an online trading platform of ICICI Securities, one of the largest stock brokers in India. Here are a few reasons why ICICI Direct is a great choice as a stock broker:

    • Offers 3-in-1 account for smooth and fast online trading.
    • Offers personal relationship manager and local support.
    • It has a wide range of investments under one account.
    • Free research and advisory services.
    • Part of the renowned ICICI group.
    • Good trading software for online trading.
    • Prepaid and Prime brokerage plans are available for high volume traders.
    • Offers eATM wherein you get proceeds from a sale gets credited in 30 minutes.

    On the other side, ICICI Direct has multiple disadvantages too.

    • High brokerage charges in comparison to other leading online brokers like Zerodha. In most cases, the brokerage is 90% higher.
    • Trading platforms are 20+ years old. Build on very old technology.
    • Bare-minimum investment in technology in the last 2 decades. Competitors like Zerodha and Sharekhan investing a massive amount in technology.

     

  4. 4. How to use ICICI Direct?

    To use various trading and investment services offered by ICICI Direct, you first need to open a 3-in-1 account combining the trading, demat and bank account. You can open an ICICI 3-in-1 account online as well as offline by visiting the ICICI Bank branch.

    Once your account is opened, you're ready to trade/invest with ICICI Direct. You could use ICICI Direct to:

    • Buy/sell equity shares of listed companies
    • Trade in Equity Derivatives (F&O)
    • Trade in Currency Derivatives (F&O)
    • Buy/sell ETFs and NCD
    • Buy/sell Mutual Funds
    • Investing in IPO
    • Buy Company FDs (CFD)
    • Buy Life and General Insurance
    • Take Loan Against Securities (LAS)
    • Portfolio Management Services

    The company offers the following software for online investment:

    • ICICI Direct website (Web-based Trading)
    • ICICI Direct Mobile (Mobile Trading App)
    • Trade Racer (Desktop Platform)

    Steps to trade with ICICIDirect Website

    • Log in to www.icicidirect.com
    • In the left navigation bar, expand 'Equity' and click 'Allocate Funds / Limit'
    • Add funds to 'Secondary Market Equity, ETF' and click Submit.
    • In the left navigation bar, expand 'Equity' and click 'Place Order'
    • Enter the order information.
    • Confirm the order.
    • In the left navigation bar, expand 'Equity' and click 'Order Book'
    • Check the status of your order.

     

  5. 5. How ICICI Direct works?

    ICICI Direct is a full-service stock broker offering online trading and investment services. ICICIDirect is a brand of ICICI Securities, a subsidiary of ICICI Group of companies. 

    ICICI Direct customers can invest online in stocks, IPO, Mutual Fund, Bonds, NCD, ETF and NPS etc. They can also visit ICICI Bank branches to manage the ICICI Direct account.

    To trade or invest through ICICI Direct, you need to open a 3-in-1 account. The account combines trading, demat and savings bank account. All three accounts are linked to each other. This facilitates easier and faster online trading.

    The ICICI 3-in-1 account can be opened by filling an online account application followed by an in-person visit by ICICI representative.

    Once your account is opened, you're ready to trade with ICICI Direct. You could use ICICI Direct to:

    • Buy/sell equity shares of listed companies
    • Trade in Equity Derivatives (F&O)
    • Trade in Currency Derivatives (F&O)
    • Buy/sell ETFs and NCD
    • Buy/sell Mutual Funds
    • Investing in IPO
    • Buy Company FDs (CFD)
    • Buy Life and General Insurance
    • Take Loan Against Securities (LAS)
    • Portfolio Management Services

    The simplest way to begin investing with ICICIDirect is by login to its website ICICIDirect.com or using ICICI Direct Mobile App. After login to these apps, you can start investing online instantly.

    It's easy to buy/sell Shares, ETF, Mutual Funds, Bonds, IPO etc. online with ICICIDirect. You could also manage your account online, get reports and statements and open service requests.

    You could refer to the online tutorials and videos to know more about it.

    A dedicated relationship manager is also assigned to you whom you could call anytime in case you need assistance with your trading and investment.

     

  6. 6. Can I trade commodities in ICICI Direct?

    No, ICICI Direct doesn't offer commodity trading services. You cannot use your ICICI Direct 3-in-1 account to trade in commodities. The stock broker only offers Equity, Derivatives and Currency Trading at NSE and BSE.

    Read Commodities Trading with ICICIDirect for more detail.

     

  7. 7. What is ICICI Direct 3 in 1?

    ICICI Direct 3 in 1 is a combo account integrating trading, demat and bank accounts. In a 3-in-1 account, all the accounts are linked to one another to facilitate smooth and faster online trading. All the 3 accounts are opened at once by filling a single application form.

    ICICI Direct 3-in-1 account is mandatory to trade/invest in the stock market. This account offers investing in a wide range of products such as Equities, Derivatives, Mutual Funds, IPOs, Fixed Deposits, Bonds and NCDs.

     

  8. 8. Is ICICI Direct good for trading?

    ICICI Direct is one of the largest and a good stock broker. It is an online trading and investment service by ICICI Securities, a publicly listed company promoted by well known ICICI Group. ICICI Direct is the pioneer in online trading in India.

    ICICI Direct was the largest stock broker for over 20 years until year 2019. It lost its number 1 position to Zerodha in terms of number of active clients.

    ICICI Direct Pros and Cons

    Pros Cons

    · Part of ICICI group

    · 2nd largest broker in India

    · Offers a range of trading & investment options

    · The 3-in-1 account makes trading convenient

    · Free research and advisory services

    · Good and stable trading software

    · Wide range of brokerage plans

    · Physical presence across India and abroad

    · High brokerage in comparison to discount brokers like Zerodha.

    · Trading software is 20+ years old.

    · Minimum brokerage per trade is ₹35.

    · Doesn't offer commodity trading.

    · ₹750 yearly AMC charges.

    · ₹75 per month fee for using Trading Terminal software.

    ICICI Direct is a good choice for:

    • Beginners who need hand-holding and convenient trading experience.
    • Customer who prefers going to the nearby branch office for customer services.
    • Customers who prefer 3-in-1 account for hassle-free investing.
    • An investor who invests casually in the stock market.

     

  9. 9. How to close ICICI Direct account online?

    You cannot close ICICI Direct account online. The account can only be closed by filling a physical form and submitting it at a branch office or by courier it to the company's office.

    Note: While ICICI 3-in-1 account (Bank, Trading and Demat Account) are opened together, they cannot be close together. You have to submit a separate account closure request for each of these 3 accounts.

    Steps to close ICICI Direct Account

    • Visit ICICI Branch
    • Get 3 account closure forms (Bank, Trading and Demat)
    • Fill it, sign it and attach required documents.
    • Submit it to the ICICI branch.

    You will get a confirmation SMS on the closing of the account.

     

  10. 10. What is BTST order in ICICIDirect?

    BTST in ICICIDirect is an abbreviation for Buy Today Sell Tomorrow. It is a facility that allows you to sell shares without having to wait for it to get credited in your demat account.

    It takes T+2 day (T being the day of trading) for the shares you bought to get credited in the demat account. In a normal trading process, you cannot sell shares that are not available in your demat account. Even if you sell shares (called shorting), you have to buy the shares on the same trading day.

    Now, what if you buy shares and due to an event the stock price increases in the short term. You won't be able to benefit from it as you have to wait for the shares to be delivered before selling it. The same situation arises if the stock prices move downwards.

    BTST order facility helps you to profit from such short term price movements by allowing you to sell shares before they are credited in your demat account. It also helps you prevent losses when the stock price is decreasing.

    Let us take an example. Suppose that you buy shares of a company today at 2 pm. The next day, the price of this scrip increases by ₹10. With BTST, you can sell the shares and book profits.

    Note:

    • Only limited stocks are available for the BTST facility. You can check the list through the 'Stock List'.
    • No extra brokerage is charged on BTST orders. Normal cash brokerage is charged.
    • Shares under BTST orders can be sold on T+1 or T+2 days before the delivery of the shares on the demat account.

     

  11. 11. What are brokerage charges for BTST in ICICIDirect?

    ICICI Direct charge Equity Delivery (Cash & Carry) brokerage for BTST trades. So the brokerage charges for BTST are 0.55% in I-Secure Plan and 0.75% to 0.25% in I-Saver Plan. There are no special charges or additional fees for BTST trades in ICICI.

    Note that BTST brokerage is are not the same as intraday. BTST trades are considered as Cash & Carry trades for brokerage.

     


654 Comments

Your friend
654. Your friend  Jun 4, 2020 21:16 I Like It. | I Don't Like It. | Report Abuse Reply
Charges are extremely high pls avoid allltogether

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Research Capabilities - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor
J K Rai
653. J K Rai  May 28, 2020 11:19 I Like It. | I Don't Like It. | Report Abuse Reply
Very high brokerage.

Ratings:

Brokerage - Below Average
Account Maintenance Fees - Average
Website Usability - Average
Research Capabilities - Average
Customer Service - Above Average
Overall Experience - Average
Jayesh
652. Jayesh  May 23, 2020 16:40 I Like It. | I Don't Like It. | Report Abuse Reply
They are 100 percent cheating with customer I can prove with live trading session there are many instances when they close position automatically also they do not share any rule if any changes happen with regards to margin

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Research Capabilities - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor
Chandrasekhar Reddy
651. Chandrasekhar Reddy  May 23, 2020 12:36 I Like It. | I Don't Like It. | Report Abuse Reply

1. Each customer will tagged to one RO, ( but no information to customer, in case customer found his/her RO and try to connect , No/Poor response is receiving)
2.Visit ICICI Direct Office, you will hardly get help for any doubts in trading options /website usages etc..
3.Once customer purchased any Bonds/FD , it is not reflecting in portfolio by default /Need to add manually with lots of confusion
4.Though charging highest brokerage in market, not reflecting same in service
5.Agents who visits ICICI Banks for Opening ICICI Direct are with 1/4 knowledge, and screws customer profile by submitting what ever they like for sake of their commission

Ratings:

Brokerage - Below Average
Account Maintenance Fees - Below Average
Website Usability - Average
Research Capabilities - Average
Customer Service - Very Poor
Overall Experience - Very Poor
Mathew
650. Mathew  May 10, 2020 14:46 I Like It. | I Don't Like It. | Report Abuse Reply
I have an ICICI trading account for several years. I operate it every day. Now I find that after logging into the account, once you click, Equity, Demat: to see your holdings, a white screen appears and covers about 90% screen area. And you cannot do any transaction.
Anybody is facing this problem? Any solution? Please help.
Gnani
649. Gnani  May 9, 2020 10:49 I Like It. | I Don't Like It. | Report Abuse Reply
Dear Friends, if you want a peaceful life don't go for trading. ICICI direct one of the high brokerage firms and they won't give any valid service. If you count the people who suffered due to sharemarket most people from a big trading firm. Better away from trading or go for less brokerage... because they are not service providers they are looters.
Peter
648. Peter  May 7, 2020 23:32 I Like It. | I Don't Like It. | Report Abuse Reply
There are hidden charges and the brokerage is way too high, don't opt for this broker

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Research Capabilities - Average
Customer Service - Very Poor
Overall Experience - Very Poor
namita
647. namita  May 1, 2020 22:02 I Like It. | I Don't Like It. | Report Abuse Reply
the brokerage is very high in this competition market

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Average
Website Usability - Average
Research Capabilities - Average
Customer Service - Average
Overall Experience - Below Average
Parasmal kothari
646. Parasmal kothari  Apr 29, 2020 01:07 I Like It. | I Don't Like It. | Report Abuse Reply
1. Brokerage charges are too high
2. We can't sell our equity shares second day after purchasing
3. Dp charges are too high

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Average
Research Capabilities - Average
Customer Service - Average
Overall Experience - Very Poor
Bhanu bhargav
645. Bhanu bhargav  Apr 28, 2020 20:39 I Like It. | I Don't Like It. | Report Abuse Reply
Brokerage very costly any securities agency. website very poor.

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Research Capabilities - Very Poor
Customer Service - Below Average
Overall Experience - Very Poor
Parimal N.Naik
644. Parimal N.Naik  Apr 16, 2020 08:46 I Like It. | I Don't Like It. | Report Abuse Reply
Please stay away from Icicidirect reason as follow
1) Very high brokerage and very poor facility.
2) No proper charting facility and no help is available.
3) Their RM donot know anything they after opening account they will call for new product for selling but they donot have any knowledge. I have removed my RM from my account as I am to explain their website before asking any question to them.
4) No option strategy builder or proper scanner.
5) They donot respond to your question.
6) They donot inform or offer new feature to existing customer.



And at last I am using platform since year from around 2001.
mattaparthi Durga Subrahmanyam
643. mattaparthi Durga Subrahmanyam  Apr 14, 2020 09:31 I Like It. | I Don't Like It. | Report Abuse Reply
dislike

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Research Capabilities - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor
Mahabir Singh
642. Mahabir Singh  Apr 8, 2020 10:37 I Like It. | I Don't Like It. | Report Abuse Reply
Try to improve in this competitive world

Ratings:

Brokerage - Below Average
Account Maintenance Fees - Below Average
Website Usability - Very Poor
Research Capabilities - Below Average
Customer Service - Below Average
Overall Experience - Very Poor
kam
641. kam  Apr 7, 2020 11:31 I Like It. | I Don't Like It. | Report Abuse Reply
I am a new user. Have ICICI direct account. I have purchase some shares thrpugh cash on 3rd april. Now how sell them as they are not even listing under holding or demat allocation. its appearing only undertrade.
akash
640. akash  Apr 5, 2020 23:10 I Like It. | I Don't Like It. | Report Abuse Reply
DISLIKE
GIVE THE FALSE INFORMATION TO ME WHEN OPEN THE ACCOUNT

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Average
Research Capabilities - Below Average
Customer Service - Very Poor
Overall Experience - Very Poor
Arun
639. Arun  Mar 26, 2020 11:15 I Like It. | I Don't Like It. | Report Abuse Reply
Poor customer service. No one will respond to your queries, in many cases they will give you wrong information. Very poor platform. Research is ok but suddenly their recommendations will be taken down without any information. Unbelievably high brokerage.

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Research Capabilities - Average
Customer Service - Very Poor
Overall Experience - Very Poor
GURUDASS
638. GURUDASS  Mar 26, 2020 10:12 I Like It. | I Don't Like It. | Report Abuse Reply
I want to do online training in Indian stock market
Umendra Sahu
637. Umendra Sahu  Mar 24, 2020 16:21 I Like It. | I Don't Like It. | Report Abuse Reply
Please details demat account charges all types
Neelesh
636. Neelesh  Mar 21, 2020 21:07 I Like It. | I Don't Like It. | Report Abuse Reply
Most of the profit is goes in huge amount of brokerage charged by the bank. There is no flat brokerage option so you bleed signification amount of money in big transactions.

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Below Average
Research Capabilities - Average
Customer Service - Below Average
Overall Experience - Below Average
Sandhya jain
635. Sandhya jain  Mar 16, 2020 19:41 I Like It. | I Don't Like It. | Report Abuse Reply
Mobile App is not good. No proper support for customers.

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Research Capabilities - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor

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