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ICICI Direct Stock Trading, Demat, Brokerage and Reviews 2021

46.87% 1,580,233 Clients

ICICI Direct is one of the largest retail stock brokers in India. It is part of the ICICI Group. It offers online trading and investment services to over 50 lakhs customers. The services offered include equity, commodity, and currency trading at BSE, NSE, and MCX. The company also offers Mutual Fund & IPO, Fixed deposits, Bond, NCD, wealth products, Home Loans, Loans against Securities, etc.

ICICI Direct's most popular service is its 3-in-1 account, which includes ICICI Bank Account, ICICI Trading Account, and ICICI Demat Account. The 3 in 1 account offers a seamless trading experience.

ICICI Direct offers multiple brokerage plans i.e. ICICI I-Secure Plan, Prime Plan, Prepaid Brokerage Plan, and Neo Plan.

ICICI Neo Plan is a flat rate brokerage plan. It offers brokerage-free equity futures trading. It charges flat Rs 20 per executed order brokerage for Intra-day and options trading and 0.55% brokerage for equity delivery. This plan offers access to trading tips and research, 30 minutes payout when selling shares, and margin funding at a low-interest rate

ICICI Direct Special Offers

ICICIDirect Neo Plan (Discount Brokerage)

Open a 3-in-1 account with Neo Plan for:

  • Free Account Opening
  • Brokerage-Free Equity Futures trading
  • Flat Rs 20 per trade brokerage (Intraday and F&O) in BSE, NSE and MCX
  • Free trading tips
  • Get funds in your bank account in just 30 minutes of selling stocks

Interested in opening a trading account? Open Instant Account Now

Account Types

ICICIDirect offer two types of accounts:

  1. 3-in-1 Account

    A 3-in-1 account is a combination of the bank, trading, and demat accounts. These accounts are linked together for seamless transactions between them.

  2. 2-in-1 Account

    A 2-in-1 account consists of a trading and a demat account. The customer can use their non-ICICI bank account to connect to the trading and demat accounts. This allows customers to avoid opening a new bank account with ICICI bank to trade and invest with ICICI Direct.

ICICI Direct Charges 2021

ICICI Direct Account Opening Charges and AMC

TransactionCharges
Trading Account Opening Charges (One Time)Rs 0 (Free)
Trading Annual maintenance charges (AMC)Rs 0
Demat Account Opening Charges (One Time)Rs 0
Demat Account Annual Maintenance Charges AMC (Yearly Fee)Rs 300

ICICI offers 4 types of brokerage plans to its customer:

  1. ICICI Neo Plan

    ICICI Neo Plan offers brokerage-free trading in Equity Futures. It charges Rs 20 per trade brokerage for Intraday and F&O, and 0.55% brokerage for Equity Delivery.

    ICICI Neo Plan Brokerage Charges

    Segment Brokerage
    Equity Delivery 0.55%
    Equity Intraday Rs 20 per executed order
    Equity Future Rs 0 (Free)
    Equity Options Rs 20 per executed order
    Currency F&O Rs 20 per executed order
    Commodity F&O Rs 20 per executed order
    NCDs / Bonds 0.75%

  2. I-Secure Plan (Flat brokerage Plan)

    This plan offers Flat Brokerage (in %) irrespective of the turnover value. This plan is suitable for traders/investors looking at the secured and fixed brokerage. Read more about ICICI Direct I-Secure Plan

    ICICI Direct I - Secure Plan Brokerage Charges

    Segment Brokerage
    Equity Delivery 0.55%
    Equity Intraday 0.275%
    Eq Margin & Margin Plus 0.050%
    Eq Future & Future Plus 0.050%
    Eq Future & Future Plus (Intraday) Rs 50
    Currency Futures 0.050%
    Currency Futures (Intraday) Rs 10 per lot
    Options & Option Plus Rs 95 per lot
    Options & Option Plus (Intraday) Rs 50 per lot
    Currency Options Rs 20 per order
    Currency Options (Intraday) Rs 10 per lot
    NCDs / Bonds 0.75%

  3. ICICI Direct Prepaid Brokerage Plan

    ICICI Direct Prepaid plan offers discounted brokerage rates when you pay a one time fixed fee upfront. There are 6 prepaid plans available. Each plan has a validity of 15 years. Read more about ICICI Direct Prepaid Brokerage Plan

    ICICI Direct Prepaid Brokerage Plan

    Prepaid Plan Equity Cash Equity Future Equity Options Currency F&O Commodity Futures
    Rs 5,000 0.25% 0.025% Rs 35/lot Rs 20/order Rs 20/order
    Rs 12,500 0.22% 0.022% Rs 30/lot Rs 20/order Rs 20/order
    Rs 25,000 0.18% 0.018% Rs 25/lot Rs 20/order Rs 20/order
    Rs 50,000 0.15% 0.015% Rs 20/lot Rs 20/order Rs 20/order
    Rs 100,000 0.12% 0.012% Rs 15/lot Rs 20/order Rs 20/order
    Rs 150,000 0.09% 0.009% Rs 10/lot Rs 20/order Rs 20/order

  4. ICICI Direct Prime Plan

    ICICI Direct Prime plan is designed to reduce the brokerage charges and also get money instantly in their bank account when selling shares. This plan also offers exclusive research to members. Four prime plans - Rs 299, Rs 1,999 and Rs 2,999 are available to customers and each of these plans offers an upfront reduction in brokerage across all equity and derivative products. All plans are valid for 365 days. Read more about ICICI Direct Prime Brokerage Plan.

    ICICI Direct Prime Plan Brokerage Charges

    Plan Equity Cash Equity Futures Equity Options Currency F&O Commodity Futures
    Rs 299 0.27% 0.027% Rs 40/lot Rs 20/order Rs 20/order
    Rs 999 0.22% 0.022% Rs 35/lot Rs 20/order Rs 20/order
    Rs 1,999 0.18% 0.018% Rs 25/lot Rs 20/order Rs 20/order
    Rs 2,999 0.15% 0.015% Rs 20/lot Rs 20/order Rs 20/order

ICICI Minimum Brokerage Charges

  1. ICICI Direct Minimum Brokerage: ICICI charges minimum brokerage by the plan you choose.
    • In I-Secure plan, the minimum brokerage of Rs 35 per trade or 2.5% of the trade value whichever is lower.
    • In Prime plan and Prepaid plan, the minimum brokerage of Rs 25 per trade or 2.5% of the trade value whichever is lower.
  2. ICICI charges flat 5 paisa per share (Rs 0.05) brokerage on stocks priced less then Rs 10 per share.

Visit ICICI Direct Brokerage Charges Review for more detail.

Special Offer: ICICIDirect Neo Plan - Flat Rs 20 per trade brokerage (Intraday and F&O) + Free Account Opening + Get funds in 30 minutes from sell orders + Free trading tips. Open Instant Account Now

ICICI Direct Online Account Opening

ICICIDirect offers an online instant account opening to customers whose Aadhar card is linked to their current phone number for OTP verification.

If your Aadhar is not linked to your current phone number for OTP verification, you could visit the nearest ICICI Bank branch to open the trading account.

ICICI Direct Trading Software (ICICI Direct Trading Platforms)

ICICI Direct offers 3 trading platforms to its customers:

  1. ICICIDirect.com Website

    ICICI Direct website is the most used online investment and trading website in India for over 2 decades. ICICI Direct website offers online trading and demat accounts, IPO, SIPs, mutual funds, insurance, and many other products. The website also offers research and recommendations.

  2. Trade Racer (Trading Terminal)

    Trade Racer, the installable trading terminal designed for frequent traders. This desktop online trading software is loaded with a number of tools for high-speed volume trading. The Trade Racer terminal is offered for free to all its customers.

  3. ICICIDirect Mobile App

    ICICIdirect Mobile App enables you to trade and invest on the go. Downloadable for both Android and iOS, ICICIdirect Mobile app provides all products and services available on ICICIdirect.com along with features like real-time price alerts, research notifications, and customized alerts on Portfolio stocks.

 

Visit ICICI Direct Trading Software Review for more detail.

ICICI Direct Pros and Cons

ICICI Direct Pros (Advantages)

The following are the advantages of ICICI Direct. You must read ICICI Direct advantages and disadvantages before opening an account with ICICI Direct. ICICI Direct pros and cons help you find if it suits your investment needs.

  1. 3-in-1 account integrates your banking, broking and demat accounts. All accounts are from ICICI and very well integrated. This feature makes ICICI the most interesting player in the online trading facility. There is absolutely no manual interfere require. This is truly online trading environment.
  2. Unlike most of the online trading companies in India which require transferring money to the broker's pool or towards deposits, at ICICIDirect you can manage your own demat and bank accounts through ICICIdirect.com. Money from selling stock is available in ICICI bank account as soon as the ICICIDirect receive it.
  3. Investment online in IPOs, Mutual Funds, GOI Bonds, and Postal Savings Schemes all from one website. General Insurance is also available from ICICI Lombard.
  4. Trading is available in both BSE and NSE.
  5. Low bandwidth website is available for slow internet connection or for trading from mobile devices.
  6. Through VTC Feature (Valid Till Cancelled), customers can place buy or sell limit orders which will remain valid for 45 days.

ICICI Direct Cons (Disadvantages)

The following are the cons of ICICI Direct. Check the list of ICICI Direct drawbacks.

  1. ICICIDirect brokerage is high and not negotiable. The brokerage can be brought down by subscribing to ICICIdirect Prime or prepaid brokerage plans.
  2. ICICIDirect doesn't offer commodity trading. With ICICI Trading account you cannot trade at MCX or NCDEX. ICICI Securities have plans to introduce commodity trading in near future.
  3. ICICI minimum brokerage charge as per the standard I-Secure Plan is Rs 35 per trade which is very high for traders who does small trades.
  4. ICICI charges flat Rs 0.05 per share brokerage on stocks quoting upto Rs 10. This makes it very difficult to trade in penny stocks.
  5. ICICI Direct charges Rs 25 per call for call & trade after first 20 free calls in a month.
Open Instant Account with ICICI Direct

ICICI Direct Margin / Exposure

ICICI Direct leverage for intraday, delivery, options, currency and commodities.

SegmentMargin
Equity Delivery5x with Interest
Equity IntradayUpto 25x
Equity Future4x
Equity Options2x for shorting
Currency FutureNA
Currency OptionsNA
Commodity FutureNA
Commodity Options

Visit ICICI Direct Margin Review for more detail.

ICICI Direct Ratings

Overall Rating Rated 2.4 stars 2.4/5
Fees Rated 2.2 stars 2.2/5
Brokerage Rated 1.7 stars 1.7/5
Usability Rated 3.4 stars 3.4/5
Customer Service Rated 2.7 stars 2.7/5
Research Capabilities Rated 2.9 stars 2.9/5

Based on 441 Votes by ICICI Direct Customers

Do you trade with ICICI Direct? Rate ICICI Direct

ICICI Direct Complaint

The number of ICICI Direct customer complaint received by the exchanges. The ICICI Direct consumer complaint report helps understanding the ICICI Securities Pvt Ltd. quality and relibility of service.

Exchange Financial Year Number of Clients* Complaints** %
NSE 2020-21 1,580,233 602 0.04%
BSE 2020-21 389,387 20 0.01%
NSE 2019-20 1,075,956 194 0.02%
BSE 2019-20 387,968 25 0.01%
NSE 2018-19 830,661 161 0.02%
BSE 2018-19 250,225 25 0.01%
NSE 2017-18 798,355 153 0.02%
BSE 2017-18 417,147 84 0.02%
NSE 2016-17 618,359 132 0.02%
BSE 2016-17 296,286 21 0.01%

* The number of active customers reported by the broker.

** The total number of complaints received against the broker at the given exchange.

Visit ICICI Direct Complaints at BSE, NSE and MCX for detail report.

Distinguishing Features of ICICI Direct:

  1. 3-1 account offers great flexibility and worry-free transaction between Bank Account, Demat Account and Share Broker Account. Also, the website (ICICIDirect.com) has wide ranges of investment products available. This makes investing easy.
  2. "myGTC Orders" is a unique and a very useful feature offered by ICICIDirect. Using this facility, when placing a buy/sell order, a share trader can specify the date until when the order will be valid. GTC is short form of 'Good Till Cancel'.

    For example - you can place an order to buy Reliance Industries shares at Rs 700 (say current market price is Rs 750) and keep the myGTC date, say, one month from now. In this case, you order will be valid for next one month at Rs 700. If the share reaches at this price in next one month, the order will automatically execute. It's a hassle-free service which helps a lot to many of the investors who has a price in mind and do not want to miss the opportunity to buy/sell share when it reaches to that price.

Frequently Asked Questions

  1. 1. What is ICICI Direct?

    ICICI Direct is a retail trading and investment service of ICICI Securities. It offers services online as well as through a network of branches across India.

    ICICIDirect.com, a flagship website of the company, offers Online Equity Trading, Derivatives Trading, Mutual Fund, IPO, Fixed Deposit, Bond, NCD, wealth products, Insurance and loans etc. An ICICI Direct customer can use all these services through one simple account.

    ICICI Direct offers a 3-in-1 account, a combination of saving bank account, stock trading account and a demat account. The ICICI 3-in-1 account facilitates smooth trading with the real-time transfer of money from the bank to the trading account and automatic debit/credit of securities from the demat account.

    To know more about ICICI Direct, read the full review here.

     

     

  2. 2. What are ICICI Direct charges?

    ICICI Direct charges include account opening charges (Rs 975 one time), AMC (Rs 700 per year), brokerage charges (0.55% for delivery), DP charges (0.04% on sell) and government taxes as applicable.

    ICICI Direct also offers advance brokerage plans as below:

    1. Prepaid Brokerage Plan
    2. Prime Brokerage Plan

    Visit ICICI Direct charges for more detail.

     

     

  3. 3. Why ICICI Direct?

    ICICI Direct is an online trading platform of ICICI Securities, one of the largest stock brokers in India. Here are a few reasons why ICICI Direct is a great choice as a stock broker:

    • Offers 3-in-1 account for smooth and fast online trading.
    • Offers personal relationship manager and local support.
    • It has a wide range of investments under one account.
    • Free research and advisory services.
    • Part of the renowned ICICI group.
    • Good trading software for online trading.
    • Prepaid and Prime brokerage plans are available for high volume traders.
    • Offers eATM wherein you get proceeds from a sale gets credited in 30 minutes.

     

     

  4. 4. How to use ICICI Direct?

    To use various trading and investment services offered by ICICI Direct, you first need to open a 3-in-1 account combining the trading, demat and bank account. You can open an ICICI 3-in-1 account online as well as offline by visiting the ICICI Bank branch.

    Once your account is opened, you're ready to trade/invest with ICICI Direct. You could use ICICI Direct to:

    • Buy/sell equity shares of listed companies
    • Trade in Equity Derivatives (F&O)
    • Trade in Currency Derivatives (F&O)
    • Buy/sell ETFs and NCD
    • Buy/sell Mutual Funds
    • Investing in IPO
    • Buy Company FDs (CFD)
    • Buy Life and General Insurance
    • Take Loan Against Securities (LAS)
    • Portfolio Management Services

    The company offers the following software for online investment:

    • ICICI Direct website (Web-based Trading)
    • ICICI Direct Mobile (Mobile Trading App)
    • Trade Racer (Desktop Platform)

    Steps to trade with ICICIDirect Website

    • Log in to www.icicidirect.com
    • In the left navigation bar, expand 'Equity' and click 'Allocate Funds / Limit'
    • Add funds to 'Secondary Market Equity, ETF' and click Submit.
    • In the left navigation bar, expand 'Equity' and click 'Place Order'
    • Enter the order information.
    • Confirm the order.
    • In the left navigation bar, expand 'Equity' and click 'Order Book'
    • Check the status of your order.

     

     

  5. 5. How ICICI Direct works?

    ICICI Direct is a full-service stock broker offering online trading and investment services. ICICIDirect is a brand of ICICI Securities, a subsidiary of ICICI Group of companies. 

    ICICI Direct customers can invest online in stocks, IPO, Mutual Fund, Bonds, NCD, ETF and NPS etc. They can also visit ICICI Bank branches to manage the ICICI Direct account.

    To trade or invest through ICICI Direct, you need to open a 3-in-1 account. The account combines trading, demat and savings bank account. All three accounts are linked to each other. This facilitates easier and faster online trading.

    The ICICI 3-in-1 account can be opened by filling an online account application followed by an in-person visit by ICICI representative.

    Once your account is opened, you're ready to trade with ICICI Direct. You could use ICICI Direct to:

    • Buy/sell equity shares of listed companies
    • Trade in Equity Derivatives (F&O)
    • Trade in Currency Derivatives (F&O)
    • Buy/sell ETFs and NCD
    • Buy/sell Mutual Funds
    • Investing in IPO
    • Buy Company FDs (CFD)
    • Buy Life and General Insurance
    • Take Loan Against Securities (LAS)
    • Portfolio Management Services

    The simplest way to begin investing with ICICIDirect is by login to its website ICICIDirect.com or using ICICI Direct Mobile App. After login to these apps, you can start investing online instantly.

    It's easy to buy/sell Shares, ETF, Mutual Funds, Bonds, IPO etc. online with ICICIDirect. You could also manage your account online, get reports and statements and open service requests.

    You could refer to the online tutorials and videos to know more about it.

    A dedicated relationship manager is also assigned to you whom you could call anytime in case you need assistance with your trading and investment.

     

     

  6. 6. Can I trade commodities in ICICI Direct?

    No, ICICI Direct doesn't offer commodity trading services. You cannot use your ICICI Direct 3-in-1 account to trade in commodities. The stock broker only offers Equity, Derivatives and Currency Trading at NSE and BSE.

    Read Commodities Trading with ICICIDirect for more detail.

     

     

  7. 7. What is ICICI Direct 3 in 1?

    ICICI Direct 3 in 1 is a combo account integrating trading, demat and bank accounts. In a 3-in-1 account, all the accounts are linked to one another to facilitate smooth and faster online trading. All the 3 accounts are opened at once by filling a single application form.

    ICICI Direct 3-in-1 account is mandatory to trade/invest in the stock market. This account offers investing in a wide range of products such as Equities, Derivatives, Mutual Funds, IPOs, Fixed Deposits, Bonds and NCDs.

     

     

  8. 8. Is ICICI Direct good for trading?

    ICICI Direct is one of the largest and a good stock broker. It is an online trading and investment service by ICICI Securities, a publicly listed company promoted by well known ICICI Group. ICICI Direct is the pioneer in online trading in India.

    ICICI Direct was the largest stock broker for over 20 years until year 2019. It lost its number 1 position to Zerodha in terms of number of active clients.

    ICICI Direct Pros and Cons

    Pros Cons

    · Part of ICICI group

    · 2nd largest broker in India

    · Offers a range of trading & investment options

    · The 3-in-1 account makes trading convenient

    · Free research and advisory services

    · Good and stable trading software

    · Wide range of brokerage plans

    · Physical presence across India and abroad

    · High brokerage in comparison to discount brokers like Zerodha.

    · Minimum brokerage per trade is Rs 35.

    · Rs 750 yearly AMC charges.

    · Rs 75 per month fee for using Trading Terminal software.

    ICICI Direct is a good choice for:

    • Beginners who need hand-holding and convenient trading experience.
    • Customer who prefers going to the nearby branch office for customer services.
    • Customers who prefer 3-in-1 account for hassle-free investing.
    • An investor who invests casually in the stock market.

     

     

  9. 9. How to close ICICI Direct account online?

    You cannot close ICICI Direct account online. The account can only be closed by filling a physical form and submitting it at a branch office or by courier it to the company's office.

    Note: While ICICI 3-in-1 account (Bank, Trading and Demat Account) are opened together, they cannot be close together. You have to submit a separate account closure request for each of these 3 accounts.

    Steps to close ICICI Direct Account

    • Visit ICICI Branch
    • Get 3 account closure forms (Bank, Trading and Demat)
    • Fill it, sign it and attach required documents.
    • Submit it to the ICICI branch.

    You will get a confirmation SMS on the closing of the account.

     

     

  10. 10. What is BTST order in ICICIDirect?

    BTST in ICICIDirect is an abbreviation for Buy Today Sell Tomorrow. It is a facility that allows you to sell shares without having to wait for it to get credited in your demat account.

    It takes T+2 day (T being the day of trading) for the shares you bought to get credited in the demat account. In a normal trading process, you cannot sell shares that are not available in your demat account. Even if you sell shares (called shorting), you have to buy the shares on the same trading day.

    Now, what if you buy shares and due to an event the stock price increases in the short term. You won't be able to benefit from it as you have to wait for the shares to be delivered before selling it. The same situation arises if the stock prices move downwards.

    BTST order facility helps you to profit from such short term price movements by allowing you to sell shares before they are credited in your demat account. It also helps you prevent losses when the stock price is decreasing.

    Let us take an example. Suppose that you buy shares of a company today at 2 pm. The next day, the price of this scrip increases by Rs 10. With BTST, you can sell the shares and book profits.

    Note:

    • Only limited stocks are available for the BTST facility. You can check the list through the 'Stock List'.
    • No extra brokerage is charged on BTST orders. Normal cash brokerage is charged.
    • Shares under BTST orders can be sold on T+1 or T+2 days before the delivery of the shares on the demat account.

     

     

  11. 11. What are brokerage charges for BTST in ICICIDirect?

    ICICI Direct charge Equity Delivery (Cash & Carry) brokerage for BTST trades. So the brokerage charges for BTST are 0.55% in I-Secure Plan and 0.75% to 0.25% in I-Saver Plan. There are no special charges or additional fees for BTST trades in ICICI.

    Note that BTST brokerage is are not the same as intraday. BTST trades are considered as Cash & Carry trades for brokerage.

     

     

ICICI Direct Reviews

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714 Comments

Raghvendra Pratap singh
714. Raghvendra Pratap singh  May 11, 2021 17:36 I Like It. | Report Abuse Reply
Hi
Sunil Aggarwal
713. Sunil Aggarwal  Apr 29, 2021 21:07 I Like It. | Report Abuse Reply
New portal is not tested properly
1. While placing cash order, u cannot see quote ie min-max of day, range etc
2. VTC is hidden
3. Advertisement forced on you of Icicidirect while placing orders
4. Badly designed front-end
Raman Govindan
712. Raman Govindan  Apr 28, 2021 08:07 I Like It. | Report Abuse Reply
Icici direct mobile app not working. Yesterday and today 27th April 2021 and early morning 28th April 21.

No intimation to customer why is down? When will resume?
Through prepaid mobile customer care number not accessible.
Hope Regulators take action.
SHAIK FASIULLA
711. SHAIK FASIULLA  Apr 25, 2021 09:14 I Like It. | Report Abuse Reply
How to share
VISHAL GAIDHANI
710. VISHAL GAIDHANI  Apr 24, 2021 14:37 I Like It. | Report Abuse Reply
Good service
VAISHALI LINGOJI SAWANT
709. VAISHALI LINGOJI SAWANT  Apr 17, 2021 11:56 I Like It. | Report Abuse Reply
sefy service
Vikas Desai
708. Vikas Desai  Apr 16, 2021 12:07 I Like It. | Report Abuse Reply
Very poor service. RM Mr. George is not competent to handle customer complaints. I stopped getting alerts on my mobile related to customised price triggers. When I complained with customer care about this I was assured of call back but has not yet materialised. Very high brokerage
Amit
707. Amit  Apr 14, 2021 20:16 I Like It. | Report Abuse Reply
Useless broker, only interested in increasing your transaction to gain brokerage. Also they will close position when you have sufficient money/margin in the account. Custermore care doesn't respond. Escaltion mail id, coo@icicidirect.com, also doesn't respond.
It is cheater.

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Below Average
Research Capabilities - Below Average
Customer Service - Very Poor
Overall Experience - Very Poor
Rutvik
706. Rutvik  Apr 13, 2021 15:17 I Like It. | Report Abuse Reply
Worst mobile app, UI is not proper. sell your shares without your permission.
Amit
705. Amit  Apr 13, 2021 11:57 I Like It. | Report Abuse Reply
Useless broker, it cheats client. will be raising complaint to SEBI.
When you have created spread position , profit and loss are limited. And you have sufficient money the account for another spread, but suddendly they close one leg of the spread and book maximum loss and let other leg make loss. When you contact customer care to explain why they closed position, no reply.

Don't ever choose this broker, better to go for other, it is cheater.
Srinivas Bannigol
704. Srinivas Bannigol  Mar 25, 2021 17:28 I Like It. | Report Abuse Reply
Feel cheated by opting pre-paid brokerage plan. No loyalty for customers staying with icicidirect

Ratings:

Brokerage - Below Average
Account Maintenance Fees - Below Average
Website Usability - Average
Research Capabilities - Very Poor
Customer Service - Average
Overall Experience - Below Average
Aravind Aiith
703. Aravind Aiith  Mar 20, 2021 13:18 I Like It. | Report Abuse Reply
Too high brokerage fees

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Excellent
Research Capabilities - Above Average
Customer Service - Above Average
Overall Experience - Above Average
Rajive Sharma
702. Rajive Sharma  Mar 19, 2021 09:27 I Like It. | Report Abuse Reply
Stay away from ICICI Direct. Very difficult to use. Worst customer service. Better to use Zerodha or Angel Broking. Much better and easier portals.
Basant kumAr kacholia
701. Basant kumAr kacholia  Mar 19, 2021 08:53 I Like It. | Report Abuse Reply
Easy trip sale
Basant kumAr kacholia
700. Basant kumAr kacholia  Mar 19, 2021 08:53 I Like It. | Report Abuse Reply
Easy trip sale
Aditya Thakur
699. Aditya Thakur  Mar 3, 2021 21:05 I Like It. | Report Abuse Reply
Really brokerage is too high as per the comparison with others.
If you get 1000 profit then you will pay around 400 rs brokerage on it.

ICICI plans are totally Loot mar schemes are there

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Average
Research Capabilities - Below Average
Customer Service - Very Poor
Overall Experience - Very Poor
Raveena
698. Raveena  Feb 25, 2021 08:51 I Like It. | Report Abuse Reply
icici direct services are way too ad
IPO Mitr
697. IPO Mitr  Feb 23, 2021 13:23 I Like It. | Report Abuse Reply
Regretting, why I continued to pay highest brokerage in India for such a pathetic company and its services. From bottom to top, each and every ICICI Securities employee is un-responsive with a attitude "Take it or leave it". Not sure that even mass exodus of customers from this brokerage house will wake them up or not but still it is high time this company faces "Mass exodus of customers" as they truly deserve it.

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Average
Research Capabilities - Average
Customer Service - Very Poor
Overall Experience - Extremely Poor
Major Surendra Nath Ojha
696. Major Surendra Nath Ojha  Feb 23, 2021 12:56 I Like It. | Report Abuse Reply
Off late in last few years it has become worst service provider earlier it was not so .I have been associated with it for last 30 years but now there are numerous problems faced in trading with ICICI Direct . After purchase of equity ,it takes 6 days or more to credit your equities in your trading account . After sell ,it takes 6 days or more to credit your amount . Service charges are highest with worst service . Helpdesk is non functional

Major S N ojha

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Average
Research Capabilities - Below Average
Customer Service - Very Poor
Overall Experience - Very Poor
Major Surendra Nath Ojha
695. Major Surendra Nath Ojha  Feb 23, 2021 12:49 I Like It. | Report Abuse Reply
I am trading with ICICI Direct for last 30 years and of late it has become a worst service provider . I donot recommend any one to open the account at ICICI Direct . Helpdesk or on escalation there is no action . If you purchase equity it is credited to your Demat after 6 days or even more . Once you sell the equity ,it takes very long to credit your money . RM is nominated by ICICI Direct and even you change location ,RM is not changed despite long correspondence .
MAJOR S N OJHA

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