ICICI Direct Stock Trading, Demat, Brokerage and Reviews 2021


19.8% 1,289,023 Clients

ICICI Direct is a retail trading and investment service from ICICI Securities, the largest retail stock broker firm in India offering a wide range of investment options to the retail and institutional customers. ICICI Securities is part of ICICI Group, India's top financial service provider offering banking and other financial services. ICICI Securities offers 'online trading and investment' services to over 20 lakhs customers through ICICI Direct (ICICIDirect.com).

ICICIDirect.com is the flagship website of ICICI Bank. This website offers a complete suite of investment products such as Online Equity Trading, Derivatives Trading, Mutual Fund & IPO, Fixed Deposit, Bond, NCD, wealth products, Home Loans, Loan against Securities etc.; all under one login. ICICIdirect.com is among the most visited investment portals in India.

The 3-in-1 account, which includes ICICI Bank Account, ICICI Trading Account and ICICI Demat Account, is the key offering for retail stock market investors in India. It provides extremely simple and efficient way to invest in stock market and other financial instruments. The customers can visit any of the over 1500 ICICI Bank branches or ICICIDirect offices to get in-person help on financial products which are sold through ICICI direct.

ICICIDirect also offers timely pay-in and pay-out, hassle free settlements and above all local and personalized service.

ICICIDirect Trades In: BSE and NSE

ICICI Direct Special Offers

ICICI 3-in-1 Account

ICICI Direct offers a 3-in-1 account, a combination of saving bank, trading and demat account. It offers one-click investment in Equity, Derivatives, Mutual Funds, IPO, ETF, Life Insurance, General Insurance, Currency, and Fixed Deposits.

Interested in opening a trading account? Request Callback from a stock broker.


ICICI Direct Charges 2021

ICICI Direct Account Opening Charges and AMC

TransactionCharges
Trading Account Opening Charges (One Time)Rs 0 (Free)
Trading Annual maintenance charges (AMC)Rs 0
Demat Account Opening Charges (One Time)Rs 0
Demat Account Annual Maintenance Charges AMC (Yearly Fee)Rs 700

ICICI offers 3 types of brokerage plans to its customer:

  1. I-Secure Plan (Flat brokerage Plan)

    This plan offers Flat Brokerage (in %) irrespective of the turnover value. This plan is suitable for traders/investors looking at the secured and fixed brokerage. Read more about ICICI Direct I-Secure Plan

    ICICI Direct I - Secure Plan Brokerage Charges

    Segment Brokerage
    Equity Delivery 0.55%
    Equity Intraday 0.275%
    Eq Margin & Margin Plus 0.050%
    Eq Future & Future Plus 0.050%
    Eq Future & Future Plus (Intraday) Rs 50
    Currency Futures 0.050%
    Currency Futures (Intraday) Rs 10 per lot
    Options & Option Plus Rs 95 per lot
    Options & Option Plus (Intraday) Rs 50 per lot
    Currency Options Rs 25 per lot
    Currency Options (Intraday) Rs 10 per lot
    NCDs / Bonds 0.75%
  2. ICICI Direct Prepaid Brokerage Plan

    ICICI Direct Prepaid plan offers discounted brokerage rates when you pay a one time fixed fee upfront. There are 6 prepaid plans available. Each plan has a validity of 15 years. Read more about ICICI Direct Prepaid Brokerage Plan

    ICICI Direct Prepaid Brokerage Plan

    Prepaid Plan Brokerage - Cash Brokerage - Future Brokerage - Options Brokerage - Curr Options eATM limit Margin Trading Interest Rate(yearly)
    Rs 10,000 0.25% 0.025% Rs 35/lot 0 Rs 10 Lacs 12.9%
    Rs 25,000 0.22% 0.022% Rs 30/lot 0 Rs 10 Lacs 12.9%
    Rs 50,000 0.18% 0.018% Rs 25/lot 0 Rs 25 Lacs 11.4%
    Rs 100,000 0.15% 0.015% Rs 20/lot 0 Rs 1 Cr 8.9%
    Rs 200,000 0.12% 0.012% Rs 15/lot 0 Rs 1 Cr 8.9%
    Rs 300,000 0.09% 0.009% Rs 10/lot 0 Rs 1 Cr 8.9%
  3. ICICI Direct Prime Plan

    ICICI Direct Prime plan is designed to reduce the brokerage charges and also get money instantly in their bank account when selling shares. This plan also offers exclusive research to members. Three prime plans - Rs 900, Rs 4500 and Rs 9500 are available to customers and each of these plans offers an upfront reduction in brokerage across all equity and derivative products. All plans are valid for 365 days. Read more about ICICI Direct Prime Brokerage Plan.

    ICICI Direct Prime Plan Brokerage Charges

    Plan Equity Cash Futures Options Currency F&O Margin Trading Interest Rate(yearly)
    Rs 900 0.25% 0.025% Rs 35 per lot Rs 0 per lot 12.9%
    Rs 4500 0.18% 0.018% Rs 25 per lot Rs 0 per lot 11.4%
    Rs 9500 0.15% 0.015% Rs 20 per lot Rs 0 per lot 8.9%

ICICI Minimum Brokerage Charges

  1. ICICI Direct Minimum Brokerage: ICICI charges minimum brokerage by the plan you choose.
    • In I-Secure plan, the minimum brokerage of Rs 35 per trade or 2.5% of the trade value whichever is lower.
    • In Prime plan and Prepaid plan, the minimum brokerage of Rs 25 per trade or 2.5% of the trade value whichever is lower.
  2. ICICI charges flat 5 paisa per share (Rs 0.05) brokerage on stocks priced less then Rs 10 per share.

Visit ICICI Direct Brokerage Charges Review for more detail.

Special Offer: Get ICICI Direct 3-in-1 account, an integrated trading + demat + bank account for one-click investment in stock market and mutual funds. Request a Callback.

ICICI Direct Online Account Opening

For Online Stock Trading with ICICI, investor needs to open 3 accounts: ICICI Bank Account, ICICI Direct Trading Account and ICICI Demat Account (DP Account).

Note: If you already have a bank account or demat account with ICICI, you could link it with new ICICIDirect trading account.

Opening trading account with ICICI is easy. You could use one of the following options to open account with ICICIDirect.

  • Visit ICICIDirect.com and fill the "Open an Account" form.
  • Call ICICI and tell them that you are interested in opening an account with them.

In both the cases ICICI representative contact you in a day or two and tell you about the procedure to open the account. They usually send somebody to your home to collect documents, signature and for demo if required.


ICICI Direct Trading Software (ICICI Direct Trading Platforms)

ICICI Direct offers 3 trading platforms to its customers:

  1. ICICIDirect.com Website

    ICICI Direct website is the most used online investment and trading website in India for over 2 decades. ICICI Direct website offers online trading and demat accounts, IPO, SIPs, mutual funds, insurance, and many other products. The website also offers research and recommendations.

  2. Trade Racer (Trading Terminal)

    Trade Racer, the installable trading terminal designed for frequent traders. This desktop online trading software is loaded with a number of tools for high-speed volume trading. The Trade Racer terminal is offered for free to all its customers.

  3. ICICIDirect Mobile App

    ICICIdirect Mobile App enables you to trade and invest on the go. Downloadable for both Android and iOS, ICICIdirect Mobile app provides all products and services available on ICICIdirect.com along with features like real-time price alerts, research notifications, and customized alerts on Portfolio stocks.

 

Visit ICICI Direct Trading Software Review for more detail.

Contact ICICI Direct / Request Call Back

Get ICICI Direct 3-in-1 account, an integrated trading + demat + bank account for one-click investment in stock market and mutual funds. Request a Callback.

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ICICI Direct Pros and Cons


ICICI Direct Pros (Advantages)

The following are the advantages of ICICI Direct. You must read ICICI Direct advantages and disadvantages before opening an account with ICICI Direct. ICICI Direct pros and cons help you find if it suits your investment needs.

  1. 3-in-1 account integrates your banking, broking and demat accounts. All accounts are from ICICI and very well integrated. This feature makes ICICI the most interesting player in the online trading facility. There is absolutely no manual interfere require. This is truly online trading environment.
  2. Unlike most of the online trading companies in India which require transferring money to the broker's pool or towards deposits, at ICICIDirect you can manage your own demat and bank accounts through ICICIdirect.com. Money from selling stock is available in ICICI bank account as soon as the ICICIDirect receive it.
  3. Investment online in IPOs, Mutual Funds, GOI Bonds, and Postal Savings Schemes all from one website. General Insurance is also available from ICICI Lombard.
  4. Trading is available in both BSE and NSE.
  5. Low bandwidth website is available for slow internet connection or for trading from mobile devices.
  6. Through VTC Feature (Valid Till Cancelled), customers can place buy or sell limit orders which will remain valid for 45 days.

ICICI Direct Cons (Disadvantages)

The following are the cons of ICICI Direct. Check the list of ICICI Direct drawbacks.

  1. ICICIDirect brokerage is high and not negotiable. The brokerage can be brought down by subscribing to ICICIdirect Prime or prepaid brokerage plans.
  2. ICICIDirect doesn't offer commodity trading. With ICICI Trading account you cannot trade at MCX or NCDEX. ICICI Securities have plans to introduce commodity trading in near future.
  3. ICICI minimum brokerage charge as per the standard I-Secure Plan is Rs 35 per trade which is very high for traders who does small trades.
  4. ICICI charges flat Rs 0.05 per share brokerage on stocks quoting upto Rs 10. This makes it very difficult to trade in penny stocks.
  5. ICICI Direct charges Rs 25 per call for call & trade after first 20 free calls in a month.

ICICI Securities Pvt Ltd. Enquiry Form

ICICI Direct Margin / Exposure

ICICI Direct leverage for intraday, delivery, options, currency and commodities.

SegmentMargin
Equity Delivery5x with Interest
Equity IntradayUpto 25x
Equity Future4x
Equity Options2x for shorting
Currency FutureNA
Currency OptionsNA
Commodity FutureNA
Commodity Options

Visit ICICI Direct Margin Review for more detail.


ICICI Direct Ratings

Overall Rating Rated 2.4 stars 2.4/5
Fees Rated 2.3 stars 2.3/5
Brokerage Rated 1.7 stars 1.7/5
Usability Rated 3.4 stars 3.4/5
Customer Service Rated 2.7 stars 2.7/5
Research Capabilities Rated 3.0 stars 3.0/5

Based on 437 Votes by ICICI Direct Customers

Do you trade with ICICI Direct? Rate ICICI Direct


ICICI Direct Complaint

The number of ICICI Direct customer complaint received by the exchanges. The ICICI Direct consumer complaint report helps understanding the ICICI Securities Pvt Ltd. quality and relibility of service.

Exchange Financial Year Number of Clients* Complaints** %
NSE 2020-21 1,289,023 502 0.04%
BSE 2020-21 389,387 20 0.01%
NSE 2019-20 1,075,956 194 0.02%
BSE 2019-20 387,968 25 0.01%
NSE 2018-19 830,661 161 0.02%
BSE 2018-19 250,225 25 0.01%
NSE 2017-18 798,355 153 0.02%
BSE 2017-18 417,147 84 0.02%
NSE 2016-17 618,359 132 0.02%
BSE 2016-17 296,286 21 0.01%

* The number of active customers reported by the broker.

** The total number of complaints received against the broker at the given exchange.

Visit ICICI Direct Complaints at BSE, NSE and MCX for detail report.


Distinguishing Features of ICICI Direct:

  1. 3-1 account offers great flexibility and worry-free transaction between Bank Account, Demat Account and Share Broker Account. Also, the website (ICICIDirect.com) has wide ranges of investment products available. This makes investing easy.
  2. "myGTC Orders" is a unique and a very useful feature offered by ICICIDirect. Using this facility, when placing a buy/sell order, a share trader can specify the date until when the order will be valid. GTC is short form of 'Good Till Cancel'.

    For example - you can place an order to buy Reliance Industries shares at ₹700 (say current market price is ₹750) and keep the myGTC date, say, one month from now. In this case, you order will be valid for next one month at ₹700. If the share reaches at this price in next one month, the order will automatically execute. It's a hassle-free service which helps a lot to many of the investors who has a price in mind and do not want to miss the opportunity to buy/sell share when it reaches to that price.

Frequently Asked Questions

  1. 1. What is ICICI Direct?

    ICICI Direct is a retail trading and investment service of ICICI Securities. It offers services online as well as through a network of branches across India.

    ICICIDirect.com, a flagship website of the company, offers Online Equity Trading, Derivatives Trading, Mutual Fund, IPO, Fixed Deposit, Bond, NCD, wealth products, Insurance and loans etc. An ICICI Direct customer can use all these services through one simple account.

    ICICI Direct offers a 3-in-1 account, a combination of saving bank account, stock trading account and a demat account. The ICICI 3-in-1 account facilitates smooth trading with the real-time transfer of money from the bank to the trading account and automatic debit/credit of securities from the demat account.

    To know more about ICICI Direct, read the full review here.

     

  2. 2. What are ICICI Direct charges?

    ICICI Direct charges include account opening charges (Rs 975 one time), AMC (Rs 700 per year), brokerage charges (0.55% for delivery), DP charges (0.04% on sell) and government taxes as applicable.

    Visit ICICI Direct charges for more detail.

     

  3. 3. Why ICICI Direct?

    ICICI Direct is an online trading platform of ICICI Securities, one of the largest stock brokers in India. Here are a few reasons why ICICI Direct is a great choice as a stock broker:

    • Offers 3-in-1 account for smooth and fast online trading.
    • Offers personal relationship manager and local support.
    • It has a wide range of investments under one account.
    • Free research and advisory services.
    • Part of the renowned ICICI group.
    • Good trading software for online trading.
    • Prepaid and Prime brokerage plans are available for high volume traders.
    • Offers eATM wherein you get proceeds from a sale gets credited in 30 minutes.

    On the other side, ICICI Direct has multiple disadvantages too.

    • High brokerage charges in comparison to other leading online brokers like Zerodha. In most cases, the brokerage is 90% higher.
    • Trading platforms are 20+ years old. Build on very old technology.
    • Bare-minimum investment in technology in the last 2 decades. Competitors like Zerodha and Sharekhan investing a massive amount in technology.

     

  4. 4. How to use ICICI Direct?

    To use various trading and investment services offered by ICICI Direct, you first need to open a 3-in-1 account combining the trading, demat and bank account. You can open an ICICI 3-in-1 account online as well as offline by visiting the ICICI Bank branch.

    Once your account is opened, you're ready to trade/invest with ICICI Direct. You could use ICICI Direct to:

    • Buy/sell equity shares of listed companies
    • Trade in Equity Derivatives (F&O)
    • Trade in Currency Derivatives (F&O)
    • Buy/sell ETFs and NCD
    • Buy/sell Mutual Funds
    • Investing in IPO
    • Buy Company FDs (CFD)
    • Buy Life and General Insurance
    • Take Loan Against Securities (LAS)
    • Portfolio Management Services

    The company offers the following software for online investment:

    • ICICI Direct website (Web-based Trading)
    • ICICI Direct Mobile (Mobile Trading App)
    • Trade Racer (Desktop Platform)

    Steps to trade with ICICIDirect Website

    • Log in to www.icicidirect.com
    • In the left navigation bar, expand 'Equity' and click 'Allocate Funds / Limit'
    • Add funds to 'Secondary Market Equity, ETF' and click Submit.
    • In the left navigation bar, expand 'Equity' and click 'Place Order'
    • Enter the order information.
    • Confirm the order.
    • In the left navigation bar, expand 'Equity' and click 'Order Book'
    • Check the status of your order.

     

  5. 5. How ICICI Direct works?

    ICICI Direct is a full-service stock broker offering online trading and investment services. ICICIDirect is a brand of ICICI Securities, a subsidiary of ICICI Group of companies. 

    ICICI Direct customers can invest online in stocks, IPO, Mutual Fund, Bonds, NCD, ETF and NPS etc. They can also visit ICICI Bank branches to manage the ICICI Direct account.

    To trade or invest through ICICI Direct, you need to open a 3-in-1 account. The account combines trading, demat and savings bank account. All three accounts are linked to each other. This facilitates easier and faster online trading.

    The ICICI 3-in-1 account can be opened by filling an online account application followed by an in-person visit by ICICI representative.

    Once your account is opened, you're ready to trade with ICICI Direct. You could use ICICI Direct to:

    • Buy/sell equity shares of listed companies
    • Trade in Equity Derivatives (F&O)
    • Trade in Currency Derivatives (F&O)
    • Buy/sell ETFs and NCD
    • Buy/sell Mutual Funds
    • Investing in IPO
    • Buy Company FDs (CFD)
    • Buy Life and General Insurance
    • Take Loan Against Securities (LAS)
    • Portfolio Management Services

    The simplest way to begin investing with ICICIDirect is by login to its website ICICIDirect.com or using ICICI Direct Mobile App. After login to these apps, you can start investing online instantly.

    It's easy to buy/sell Shares, ETF, Mutual Funds, Bonds, IPO etc. online with ICICIDirect. You could also manage your account online, get reports and statements and open service requests.

    You could refer to the online tutorials and videos to know more about it.

    A dedicated relationship manager is also assigned to you whom you could call anytime in case you need assistance with your trading and investment.

     

  6. 6. Can I trade commodities in ICICI Direct?

    No, ICICI Direct doesn't offer commodity trading services. You cannot use your ICICI Direct 3-in-1 account to trade in commodities. The stock broker only offers Equity, Derivatives and Currency Trading at NSE and BSE.

    Read Commodities Trading with ICICIDirect for more detail.

     

  7. 7. What is ICICI Direct 3 in 1?

    ICICI Direct 3 in 1 is a combo account integrating trading, demat and bank accounts. In a 3-in-1 account, all the accounts are linked to one another to facilitate smooth and faster online trading. All the 3 accounts are opened at once by filling a single application form.

    ICICI Direct 3-in-1 account is mandatory to trade/invest in the stock market. This account offers investing in a wide range of products such as Equities, Derivatives, Mutual Funds, IPOs, Fixed Deposits, Bonds and NCDs.

     

  8. 8. Is ICICI Direct good for trading?

    ICICI Direct is one of the largest and a good stock broker. It is an online trading and investment service by ICICI Securities, a publicly listed company promoted by well known ICICI Group. ICICI Direct is the pioneer in online trading in India.

    ICICI Direct was the largest stock broker for over 20 years until year 2019. It lost its number 1 position to Zerodha in terms of number of active clients.

    ICICI Direct Pros and Cons

    Pros Cons

    · Part of ICICI group

    · 2nd largest broker in India

    · Offers a range of trading & investment options

    · The 3-in-1 account makes trading convenient

    · Free research and advisory services

    · Good and stable trading software

    · Wide range of brokerage plans

    · Physical presence across India and abroad

    · High brokerage in comparison to discount brokers like Zerodha.

    · Trading software is 20+ years old.

    · Minimum brokerage per trade is Rs 35.

    · Doesn't offer commodity trading.

    · Rs 750 yearly AMC charges.

    · Rs 75 per month fee for using Trading Terminal software.

    ICICI Direct is a good choice for:

    • Beginners who need hand-holding and convenient trading experience.
    • Customer who prefers going to the nearby branch office for customer services.
    • Customers who prefer 3-in-1 account for hassle-free investing.
    • An investor who invests casually in the stock market.

     

  9. 9. How to close ICICI Direct account online?

    You cannot close ICICI Direct account online. The account can only be closed by filling a physical form and submitting it at a branch office or by courier it to the company's office.

    Note: While ICICI 3-in-1 account (Bank, Trading and Demat Account) are opened together, they cannot be close together. You have to submit a separate account closure request for each of these 3 accounts.

    Steps to close ICICI Direct Account

    • Visit ICICI Branch
    • Get 3 account closure forms (Bank, Trading and Demat)
    • Fill it, sign it and attach required documents.
    • Submit it to the ICICI branch.

    You will get a confirmation SMS on the closing of the account.

     

  10. 10. What is BTST order in ICICIDirect?

    BTST in ICICIDirect is an abbreviation for Buy Today Sell Tomorrow. It is a facility that allows you to sell shares without having to wait for it to get credited in your demat account.

    It takes T+2 day (T being the day of trading) for the shares you bought to get credited in the demat account. In a normal trading process, you cannot sell shares that are not available in your demat account. Even if you sell shares (called shorting), you have to buy the shares on the same trading day.

    Now, what if you buy shares and due to an event the stock price increases in the short term. You won't be able to benefit from it as you have to wait for the shares to be delivered before selling it. The same situation arises if the stock prices move downwards.

    BTST order facility helps you to profit from such short term price movements by allowing you to sell shares before they are credited in your demat account. It also helps you prevent losses when the stock price is decreasing.

    Let us take an example. Suppose that you buy shares of a company today at 2 pm. The next day, the price of this scrip increases by Rs 10. With BTST, you can sell the shares and book profits.

    Note:

    • Only limited stocks are available for the BTST facility. You can check the list through the 'Stock List'.
    • No extra brokerage is charged on BTST orders. Normal cash brokerage is charged.
    • Shares under BTST orders can be sold on T+1 or T+2 days before the delivery of the shares on the demat account.

     

  11. 11. What are brokerage charges for BTST in ICICIDirect?

    ICICI Direct charge Equity Delivery (Cash & Carry) brokerage for BTST trades. So the brokerage charges for BTST are 0.55% in I-Secure Plan and 0.75% to 0.25% in I-Saver Plan. There are no special charges or additional fees for BTST trades in ICICI.

    Note that BTST brokerage is are not the same as intraday. BTST trades are considered as Cash & Carry trades for brokerage.

     


699 Comments

Aditya Thakur
699. Aditya Thakur  Mar 3, 2021 22:05 I Like It. | Report Abuse Reply 0
Really brokerage is too high as per the comparison with others.
If you get 1000 profit then you will pay around 400 rs brokerage on it.

ICICI plans are totally Loot mar schemes are there

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Average
Research Capabilities - Below Average
Customer Service - Very Poor
Overall Experience - Very Poor
Raveena
698. Raveena  Feb 25, 2021 09:51 I Like It. | Report Abuse Reply 0
icici direct services are way too ad
IPO Mitr
697. IPO Mitr  Feb 23, 2021 14:23 I Like It. | Report Abuse Reply 0
Regretting, why I continued to pay highest brokerage in India for such a pathetic company and its services. From bottom to top, each and every ICICI Securities employee is un-responsive with a attitude "Take it or leave it". Not sure that even mass exodus of customers from this brokerage house will wake them up or not but still it is high time this company faces "Mass exodus of customers" as they truly deserve it.

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Average
Research Capabilities - Average
Customer Service - Very Poor
Overall Experience - Extremely Poor
Major Surendra Nath Ojha
696. Major Surendra Nath Ojha  Feb 23, 2021 13:56 I Like It. | Report Abuse Reply 0
Off late in last few years it has become worst service provider earlier it was not so .I have been associated with it for last 30 years but now there are numerous problems faced in trading with ICICI Direct . After purchase of equity ,it takes 6 days or more to credit your equities in your trading account . After sell ,it takes 6 days or more to credit your amount . Service charges are highest with worst service . Helpdesk is non functional

Major S N ojha

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Average
Research Capabilities - Below Average
Customer Service - Very Poor
Overall Experience - Very Poor
Major Surendra Nath Ojha
695. Major Surendra Nath Ojha  Feb 23, 2021 13:49 I Like It. | Report Abuse Reply 0
I am trading with ICICI Direct for last 30 years and of late it has become a worst service provider . I donot recommend any one to open the account at ICICI Direct . Helpdesk or on escalation there is no action . If you purchase equity it is credited to your Demat after 6 days or even more . Once you sell the equity ,it takes very long to credit your money . RM is nominated by ICICI Direct and even you change location ,RM is not changed despite long correspondence .
MAJOR S N OJHA
IPO Mitr
694. IPO Mitr  Feb 23, 2021 11:39 I Like It. 1 | Report Abuse Reply 0
I have had a long relationship with this Brokerage house . I am a very active stock market investor. Recently I have changed my residence and contacted my RM and ICICI Direct office after a gap of more than 3 years.

ICICI Direct Branch and other ICICI Securities official harass me like anything demanding completely irrelevant documents and information just for a simple request for mailing address change.

There is no reason to pay higher brokerage for such pathetic services and customer concern. Suggest not opening or maintaining any relationship with this company when so many better or equal options are available at much lower charges.
SEEMA
693. SEEMA  Feb 18, 2021 11:41 I Like It. 1 | Report Abuse Reply 0
THE RM IS UNAWARE OF RATES AND PLANS.THEY R CHARGING MORE TO PREPAIDS .DONT GO FOR ICICI

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Above Average
Research Capabilities - Below Average
Customer Service - Very Poor
Overall Experience - Below Average
SEEMA
692. SEEMA  Feb 18, 2021 11:38 I Like It. | Report Abuse Reply 0
WORST BROKERAGE PREPAID PLAN END UP PAYING MORE THAN NORMAL.ALSO PREPAID USERS ARE AUTOMATICALLY NOT GIVEN BETTER RATES PLS DONT GO FOR ICICI
Rajiv kumar
691. Rajiv kumar  Feb 18, 2021 01:00 I Like It. | Report Abuse Reply 0
Very poor service by staff

Ratings:

Brokerage - Below Average
Account Maintenance Fees - Below Average
Website Usability - Very Poor
Research Capabilities - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor
CINI PJ
690. CINI PJ  Jan 18, 2021 20:37 I Like It. 1 | Report Abuse Reply 0
CUSTOMER CARE SERVICE IS VERY POOR AND IRESPONCE, WHEN YOU CALL YOU WILL WAITE AT LEAST 30 MINUTES ON QUE . PROBLEM SOLVING IS NOT DONE WITH IN TIME. DONT BE A CUSTOMER.I WHISHED TO CHANGE MY ACCOUNT

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Research Capabilities - Average
Customer Service - Very Poor
Overall Experience - Very Poor
Jagdeep Singh
689. Jagdeep Singh  Jan 17, 2021 16:18 I Like It. | Report Abuse Reply 0
Worst services, a very bad experience in operating 3 in 1 account. Manager & staff not friendly and cooperative. No use of making any Complaint to the authorities at any level i.e. 1, 2 & 3 since they don't respond and close the Complaint at their own. Getting rid of this bank. only to say worst, worst and worst
Raju debnath
688. Raju debnath  Jan 16, 2021 15:13 I Like It. | Report Abuse Reply 0
I am interested to share market invests
Satish Kumar
687. Satish Kumar  Jan 16, 2021 12:55 I Like It. | Report Abuse Reply 0
the brokerage plans are not visible to all customers. they are controlled from the back end.
Don't understand the rational behind this.
Vipin
686. Vipin  Jan 7, 2021 15:27 I Like It. 1 | Report Abuse Reply 0
Pathetic broking house with completely ridiculous platform and illiterate customer care. 90% of the time Customer care is not reachable.

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Research Capabilities - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor
mahesh kumbhar
685. mahesh kumbhar  Jan 4, 2021 16:02 I Like It. | Report Abuse Reply 0
large of brokarge, helpless,
application not properly working
poor vedio of demonstration of usability of aap
if are you giving me discount on breokage on trading then only i am stick up with this niter i closed ur dmat account

Ratings:

Brokerage - Below Average
Account Maintenance Fees - Below Average
Website Usability - Below Average
Research Capabilities - Below Average
Customer Service - Very Poor
Overall Experience - Very Poor
VIJAY S R
684. VIJAY S R  Dec 26, 2020 06:42 I Like It. | Report Abuse Reply 0
There is no issues with the website till now. All ok,

Ratings:

Brokerage - Excellent
Account Maintenance Fees - Above Average
Website Usability - Excellent
Research Capabilities - Excellent
Customer Service - Excellent
Overall Experience - Excellent
udhay
683. udhay  Dec 22, 2020 11:40 I Like It. | Report Abuse Reply 0
ICICI direct is India's worst platform. They will never change for ever.
Their site & app often get crash during market time.
Vikram
683.1. Vikram  Dec 23, 2020 13:59 I Like It. | Report Abuse 0
So many small traders have suffered at icicidirect, yet people do not learn the lesson ...the whole icici direct team is out to suck blood out of small traders who open account with them.....so many hidden charges ,arrogant staff
SUDHEEP
682. SUDHEEP  Dec 12, 2020 19:08 I Like It. | Report Abuse Reply 0
ICICI direct has bunch of loosers.even if you write mail to thier grevience readressal id they dont care to respond.Their customer care do not even pic up calls .This is the case for NRI too.
Ahmad hussain
681. Ahmad hussain  Dec 11, 2020 22:14 I Like It. | Report Abuse Reply 0
Ok
R Nagesh
680. R Nagesh  Dec 11, 2020 20:07 I Like It. | Report Abuse Reply 0
Icici direct has worst customer service....we can buy bond online but after maturity if you ask money they will say to ask to follow upbwith some other company.have taken bond in demat form through ICICI DIRECT now Im not getting my money bank...If I go and ask in their office they don't even bother to respond

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