ICICI Direct Stock Trading, Demat, Brokerage and Reviews 2021


16.94% 1,847,989 Clients

ICICI Direct is one of the largest retail stock brokers in India. It is part of the ICICI Group. It offers online trading and investment services to over 50 lakhs customers. The services offered include equity, commodity, and currency trading at BSE, NSE, and MCX. The company also offers Mutual Fund & IPO, Fixed deposits, Bond, NCD, wealth products, Home Loans, Loans against Securities, etc.

ICICI Direct's most popular service is its 3-in-1 account, which includes ICICI Bank Account, ICICI Trading Account, and ICICI Demat Account. The 3 in 1 account offers a seamless trading experience.

ICICI Direct offers multiple brokerage plans i.e. ICICI I-Secure Plan, Prime Plan, Prepaid Brokerage Plan, and Neo Plan.

ICICI Neo Plan is a flat rate brokerage plan. It offers brokerage-free equity futures trading. It charges flat Rs 20 per executed order brokerage for Intra-day and options trading and 0.55% brokerage for equity delivery. This plan offers access to trading tips and research, 30 minutes payout when selling shares, and margin funding at a low-interest rate

ICICI Direct Special Offers

ICICIDirect Neo Plan (Discount Brokerage)

Open a 3-in-1 account with Neo Plan for:

  • Free Account Opening
  • Brokerage-Free Equity Futures trading
  • Flat Rs 20 per trade brokerage (Intraday and F&O) in BSE, NSE and MCX
  • Free trading tips
  • Get funds in your bank account in just 30 minutes of selling stocks

Interested in opening a trading account? Open Instant Account Now


Account Types

ICICIDirect offer two types of accounts:

  1. 3-in-1 Account

    A 3-in-1 account is a combination of the bank, trading, and demat accounts. These accounts are linked together for seamless transactions between them.

  2. 2-in-1 Account

    A 2-in-1 account consists of a trading and a demat account. The customer can use their non-ICICI bank account to connect to the trading and demat accounts. This allows customers to avoid opening a new bank account with ICICI bank to trade and invest with ICICI Direct.


ICICI Direct Charges 2021

ICICI Direct Account Opening Charges and AMC

TransactionCharges
Account Opening ChargesRs 0 (Free)
Demat Account Annual Maintenance Charges AMCRs 300 per year
Demat Debit Transaction Charges (Sell Orders)Rs 20 per transaction
Call & Trade ChargesRs 50 per order

ICICI offers 4 types of brokerage plans to its customer:

  1. ICICI Neo Plan

    ICICI Neo Plan offers brokerage-free trading in Equity Futures. It charges Rs 20 per trade brokerage for Intraday and F&O, and 0.55% brokerage for Equity Delivery.

    ICICI Neo Plan Brokerage Charges

    Segment Brokerage
    Equity Delivery 0.55%
    Equity Intraday Rs 20 per executed order
    Equity Future Rs 0 (Free)
    Equity Options Rs 20 per executed order
    Currency F&O Rs 20 per executed order
    Commodity F&O Rs 20 per executed order
    NCDs / Bonds 0.75%
  2. ICICI Direct Prime Plan

    ICICI Direct Prime plan is designed to reduce the brokerage charges and also get money instantly in their bank account when selling shares. This plan also offers exclusive research to members. Four prime plans - Rs 299, Rs 1,999 and Rs 2,999 are available to customers and each of these plans offers an upfront reduction in brokerage across all equity and derivative products. All plans are valid for 365 days. Read more about ICICI Direct Prime Brokerage Plan.

    ICICI Direct Prime Plan Brokerage Charges

    Plan Equity Cash Equity Futures Equity Options Currency F&O Commodity Futures
    Rs 299 0.27% 0.027% Rs 40/lot Rs 20/order Rs 20/order
    Rs 999 0.22% 0.022% Rs 35/lot Rs 20/order Rs 20/order
    Rs 1,999 0.18% 0.018% Rs 25/lot Rs 20/order Rs 20/order
    Rs 2,999 0.15% 0.015% Rs 20/lot Rs 20/order Rs 20/order
  3. I-Secure Plan (Flat brokerage Plan)

    This plan offers Flat Brokerage (in %) irrespective of the turnover value. This plan is suitable for traders/investors looking at the secured and fixed brokerage. Read more about ICICI Direct I-Secure Plan

    ICICI Direct ISecure Plan Brokerage Charges

    Segment Brokerage
    Equity Delivery 0.55%
    Equity Intraday 0.275%
    Equity Future 0.05%
    Equity Options Rs 95 per order
    Currency F&O Rs 20 per executed order
    Commodity F&O Rs 20 per executed order
    NCDs / Bonds 0.75%
  4. ICICI Direct Prepaid Brokerage Plan

    ICICI Direct Prepaid plan offers discounted brokerage rates when you pay a one time fixed fee upfront. There are 6 prepaid plans available. Each plan has a validity of 15 years. Read more about ICICI Direct Prepaid Brokerage Plan

    ICICI Direct Prepaid Brokerage Plan

    Prepaid Plan Equity Cash Equity Future Equity Options Currency F&O Commodity Futures
    Rs 5,000 0.25% 0.025% Rs 35/lot Rs 20/order Rs 20/order
    Rs 12,500 0.22% 0.022% Rs 30/lot Rs 20/order Rs 20/order
    Rs 25,000 0.18% 0.018% Rs 25/lot Rs 20/order Rs 20/order
    Rs 50,000 0.15% 0.015% Rs 20/lot Rs 20/order Rs 20/order
    Rs 100,000 0.12% 0.012% Rs 15/lot Rs 20/order Rs 20/order
    Rs 150,000 0.09% 0.009% Rs 10/lot Rs 20/order Rs 20/order

ICICI Minimum Brokerage Charges

  1. ICICI Direct Minimum Brokerage
    • The minimum brokerage in I-Secure plan for delivery segment is Rs 35 per trade or 2.5% of the trade value whichever is lower.
    • The minimum brokerage in Prime plan and Prepaid plan for delivery segment is Rs 25 per trade or 2.5% of the trade value whichever is lower.
  2. ICICI charges flat 5 paisa per share (Rs 0.05) brokerage on stocks priced less then Rs 10 per share.

Visit ICICI Direct Brokerage Charges Review for more detail.

Special Offer: ICICIDirect Neo Plan - Flat Rs 20 per trade brokerage (Intraday and F&O) + Free Account Opening + Get funds in 30 minutes from sell orders + Free trading tips. Open Instant Account Now

ICICI Direct Online Account Opening

ICICIDirect offers an online instant account opening to customers whose Aadhar card is linked to their current phone number for OTP verification.

If your Aadhar is not linked to your current phone number for OTP verification, you could visit the nearest ICICI Bank branch to open the trading account.


ICICI Direct Trading Software (ICICI Direct Trading Platforms)

ICICI Direct offers 3 trading platforms to its customers:

  1. ICICIDirect.com Website

    ICICI Direct website is the most used online investment and trading website in India for over 2 decades. ICICI Direct website offers online trading and demat accounts, IPO, SIPs, mutual funds, insurance, and many other products. The website also offers research and recommendations.

  2. Trade Racer (Trading Terminal)

    Trade Racer, the installable trading terminal designed for frequent traders. This desktop online trading software is loaded with a number of tools for high-speed volume trading. The Trade Racer terminal is offered for free to all its customers.

  3. ICICIDirect Mobile App

    ICICIdirect Mobile App enables you to trade and invest on the go. Downloadable for both Android and iOS, ICICIdirect Mobile app provides all products and services available on ICICIdirect.com along with features like real-time price alerts, research notifications, and customized alerts on Portfolio stocks.

 

Visit ICICI Direct Trading Software Review for more detail.

ICICI Direct Pros and Cons


ICICI Direct Pros (Advantages)

The following are the advantages of ICICI Direct. You must read ICICI Direct advantages and disadvantages before opening an account with ICICI Direct. ICICI Direct pros and cons help you find if it suits your investment needs.

  1. 3-in-1 account integrates your banking, broking and demat accounts. All accounts are from ICICI and very well integrated. This feature makes ICICI the most interesting player in the online trading facility. There is absolutely no manual interfere require. This is truly online trading environment.
  2. Unlike most of the online trading companies in India which require transferring money to the broker's pool or towards deposits, at ICICIDirect you can manage your own demat and bank accounts through ICICIdirect.com. Money from selling stock is available in ICICI bank account as soon as the ICICIDirect receive it.
  3. Investment online in IPOs, Mutual Funds, GOI Bonds, and Postal Savings Schemes all from one website. General Insurance is also available from ICICI Lombard.
  4. Trading is available in both BSE and NSE.
  5. Low bandwidth website is available for slow internet connection or for trading from mobile devices.
  6. Through VTC Feature (Valid Till Cancelled), customers can place buy or sell limit orders which will remain valid for 45 days.

ICICI Direct Cons (Disadvantages)

The following are the cons of ICICI Direct. Check the list of ICICI Direct drawbacks.

  1. ICICIDirect brokerage is high and not negotiable. The brokerage can be brought down by subscribing to ICICIdirect Prime or prepaid brokerage plans.
  2. ICICI minimum brokerage charge as per the standard I-Secure Plan is Rs 35 per trade which is very high for traders who does small trades.
  3. ICICI charges flat Rs 0.05 per share brokerage on stocks quoting upto Rs 10. This makes it very difficult to trade in penny stocks.
  4. ICICI Direct charges Rs 25 per call for call & trade after first 20 free calls in a month.

Open Instant Account with ICICI Direct

ICICI Direct Margin Exposure

ICICI Direct margin for intraday trading is up to 6x based on the stock. ICICI Direct F&O intraday trading margin is 1.3x across Equity, Currency, and Commodity trading at BSE, NSE, and MCX. There is no additional margin offered for ICICI Direct F&O carry forward positions and equity delivery trades.

SegmentMargin
Equity Delivery1x (no margin)
Equity IntradayUp to 6x (based on the stock)
Equity Futures & OptionsIntraday - 1.3x, Carry forward - 1x of NRML margin (Span + Exposure)
Currency Futures & OptionsIntraday - 1.3x, Carry forward - 1x of NRML margin (Span + Exposure)
Commodity FuturesIntraday - 1.3x, Carry forward - 1x of NRML margin (Span + Exposure)

Note: As per the new margin policy by SEBI, the margin for trading will be decided by the exchange from Sept 01, 2021. Brokers cannot offer 'additional margin' like 20x in any segment at BSE, NSE, and MCX. All full-service and discount brokers will provide the same margin exposure to customers.


ICICI Direct Ratings

Overall Rating Rated 2.4 stars 2.4/5
Fees Rated 2.2 stars 2.2/5
Brokerage Rated 1.7 stars 1.7/5
Usability Rated 3.3 stars 3.3/5
Customer Service Rated 2.7 stars 2.7/5
Research Capabilities Rated 2.9 stars 2.9/5

Based on 449 Votes by ICICI Direct Customers

Do you trade with ICICI Direct? Rate ICICI Direct


ICICI Direct Complaint

The number of ICICI Direct customer complaint received by the exchanges. The ICICI Direct consumer complaint report helps understanding the ICICI Securities Pvt Ltd. quality and relibility of service.

Exchange Financial Year Number of Clients* Complaints** %
NSE 2021-22 1,847,989 111 0.01%
NSE 2020-21 1,580,233 602 0.04%
BSE 2020-21 389,387 20 0.01%
NSE 2019-20 1,075,956 194 0.02%
BSE 2019-20 387,968 25 0.01%
NSE 2018-19 830,661 161 0.02%
BSE 2018-19 250,225 25 0.01%
NSE 2017-18 798,355 153 0.02%
BSE 2017-18 417,147 84 0.02%
NSE 2016-17 618,359 132 0.02%

* The number of active customers reported by the broker.

** The total number of complaints received against the broker at the given exchange.

Visit ICICI Direct Complaints at BSE, NSE and MCX for detail report.


Distinguishing Features of ICICI Direct:

  1. 3-1 account offers great flexibility and worry-free transaction between Bank Account, Demat Account and Share Broker Account. Also, the website (ICICIDirect.com) has wide ranges of investment products available. This makes investing easy.
  2. "myGTC Orders" is a unique and a very useful feature offered by ICICIDirect. Using this facility, when placing a buy/sell order, a share trader can specify the date until when the order will be valid. GTC is short form of 'Good Till Cancel'.

    For example - you can place an order to buy Reliance Industries shares at Rs 700 (say current market price is Rs 750) and keep the myGTC date, say, one month from now. In this case, you order will be valid for next one month at Rs 700. If the share reaches at this price in next one month, the order will automatically execute. It's a hassle-free service which helps a lot to many of the investors who has a price in mind and do not want to miss the opportunity to buy/sell share when it reaches to that price.

Frequently Asked Questions

  1. 1. What is ICICI Direct?

    ICICI Direct is a retail trading and investment service of ICICI Securities. It offers services online as well as through a network of branches across India.

    ICICIDirect.com, a flagship website of the company, offers Online Equity Trading, Derivatives Trading, Mutual Fund, IPO, Fixed Deposit, Bond, NCD, wealth products, Insurance and loans etc. An ICICI Direct customer can use all these services through one simple account.

    ICICI Direct offers a 3-in-1 account, a combination of saving bank account, stock trading account and a demat account. The ICICI 3-in-1 account facilitates smooth trading with the real-time transfer of money from the bank to the trading account and automatic debit/credit of securities from the demat account.

    To know more about ICICI Direct, read the full review here.

     

     

  2. 2. What are ICICI Direct charges?

    ICICI Direct charges include account opening charges (Rs 975 one time), AMC (Rs 700 per year), brokerage charges (0.55% for delivery), DP charges (0.04% on sell) and government taxes as applicable.

    ICICI Direct also offers advance brokerage plans as below:

    1. Prepaid Brokerage Plan
    2. Prime Brokerage Plan

    Visit ICICI Direct charges for more detail.

     

     

  3. 3. Why ICICI Direct?

    ICICI Direct is an online trading platform of ICICI Securities, one of the largest stock brokers in India. Here are a few reasons why ICICI Direct is a great choice as a stock broker:

    • Offers 3-in-1 account for smooth and fast online trading.
    • Offers personal relationship manager and local support.
    • It has a wide range of investments under one account.
    • Free research and advisory services.
    • Part of the renowned ICICI group.
    • Good trading software for online trading.
    • Prepaid and Prime brokerage plans are available for high volume traders.
    • Offers eATM wherein you get proceeds from a sale gets credited in 30 minutes.

     

     

  4. 4. How to use ICICI Direct?

    To use various trading and investment services offered by ICICI Direct, you first need to open a 3-in-1 account combining the trading, demat and bank account. You can open an ICICI 3-in-1 account online as well as offline by visiting the ICICI Bank branch.

    Once your account is opened, you're ready to trade/invest with ICICI Direct. You could use ICICI Direct to:

    • Buy/sell equity shares of listed companies
    • Trade in Equity Derivatives (F&O)
    • Trade in Currency Derivatives (F&O)
    • Buy/sell ETFs and NCD
    • Buy/sell Mutual Funds
    • Investing in IPO
    • Buy Company FDs (CFD)
    • Buy Life and General Insurance
    • Take Loan Against Securities (LAS)
    • Portfolio Management Services

    The company offers the following software for online investment:

    • ICICI Direct website (Web-based Trading)
    • ICICI Direct Mobile (Mobile Trading App)
    • Trade Racer (Desktop Platform)

    Steps to trade with ICICIDirect Website

    • Log in to www.icicidirect.com
    • In the left navigation bar, expand 'Equity' and click 'Allocate Funds / Limit'
    • Add funds to 'Secondary Market Equity, ETF' and click Submit.
    • In the left navigation bar, expand 'Equity' and click 'Place Order'
    • Enter the order information.
    • Confirm the order.
    • In the left navigation bar, expand 'Equity' and click 'Order Book'
    • Check the status of your order.

     

     

  5. 5. How ICICI Direct works?

    ICICI Direct is a full-service stock broker offering online trading and investment services. ICICIDirect is a brand of ICICI Securities, a subsidiary of ICICI Group of companies. 

    ICICI Direct customers can invest online in stocks, IPO, Mutual Fund, Bonds, NCD, ETF and NPS etc. They can also visit ICICI Bank branches to manage the ICICI Direct account.

    To trade or invest through ICICI Direct, you need to open a 3-in-1 account. The account combines trading, demat and savings bank account. All three accounts are linked to each other. This facilitates easier and faster online trading.

    The ICICI 3-in-1 account can be opened by filling an online account application followed by an in-person visit by ICICI representative.

    Once your account is opened, you're ready to trade with ICICI Direct. You could use ICICI Direct to:

    • Buy/sell equity shares of listed companies
    • Trade in Equity Derivatives (F&O)
    • Trade in Currency Derivatives (F&O)
    • Buy/sell ETFs and NCD
    • Buy/sell Mutual Funds
    • Investing in IPO
    • Buy Company FDs (CFD)
    • Buy Life and General Insurance
    • Take Loan Against Securities (LAS)
    • Portfolio Management Services

    The simplest way to begin investing with ICICIDirect is by login to its website ICICIDirect.com or using ICICI Direct Mobile App. After login to these apps, you can start investing online instantly.

    It's easy to buy/sell Shares, ETF, Mutual Funds, Bonds, IPO etc. online with ICICIDirect. You could also manage your account online, get reports and statements and open service requests.

    You could refer to the online tutorials and videos to know more about it.

    A dedicated relationship manager is also assigned to you whom you could call anytime in case you need assistance with your trading and investment.

     

     

  6. 6. Can I trade commodities in ICICI Direct?

    Yes, you can trade in Commodities in ICICI Direct. ICICI Bank's 3-in-1 account is for trading in Equity, Derivatives, and Currency Commodity at BSE, NSE, and MCX. You can also invest in IPOs, Mutual Funds and Debt Funds. ICICIDirect charges flat Rs 20 per order brokerage for commodity trading at MCX in Neo Plan.

    If you are an existing customer of ICICI and have an ICICI 3-in-1 account, you just have to activate the commodity trading segment. Check steps to enable the commodity segment for more details.

    If you are new to ICICI Direct, you have to open ICICI Direct trading account to trade in Commodity. The account opening is online and takes just a day to get activated.

    Read Commodities Trading with ICICIDirect for more detail.

     

     

  7. 7. What is ICICI Direct 3 in 1?

    ICICI Direct 3 in 1 is a combo account integrating trading, demat and bank accounts. In a 3-in-1 account, all the accounts are linked to one another to facilitate smooth and faster online trading. All the 3 accounts are opened at once by filling a single application form.

    ICICI Direct 3-in-1 account is mandatory to trade/invest in the stock market. This account offers investing in a wide range of products such as Equities, Derivatives, Mutual Funds, IPOs, Fixed Deposits, Bonds and NCDs.

     

     

  8. 8. Is ICICI Direct good for trading?

    ICICI Direct is one of the largest and a good stock broker. It is an online trading and investment service by ICICI Securities, a publicly listed company promoted by well known ICICI Group. ICICI Direct is the pioneer in online trading in India.

    ICICI Direct was the largest stock broker for over 20 years until year 2019. It lost its number 1 position to Zerodha in terms of number of active clients.

    ICICI Direct Pros and Cons

    Pros Cons

    · Part of ICICI group

    · 2nd largest broker in India

    · Offers a range of trading & investment options

    · The 3-in-1 account makes trading convenient

    · Free research and advisory services

    · Good and stable trading software

    · Wide range of brokerage plans

    · Physical presence across India and abroad

    · High brokerage in comparison to discount brokers like Zerodha.

    · Minimum brokerage per trade is Rs 35.

    · Rs 750 yearly AMC charges.

    · Rs 75 per month fee for using Trading Terminal software.

    ICICI Direct is a good choice for:

    • Beginners who need hand-holding and convenient trading experience.
    • Customer who prefers going to the nearby branch office for customer services.
    • Customers who prefer 3-in-1 account for hassle-free investing.
    • An investor who invests casually in the stock market.

     

     

  9. 9. How to close ICICI Direct account online?

    You cannot close ICICI Direct account online. The account can only be closed by filling a physical form and submitting it at a branch office or by courier it to the company's office.

    Note: While ICICI 3-in-1 account (Bank, Trading and Demat Account) are opened together, they cannot be close together. You have to submit a separate account closure request for each of these 3 accounts.

    Steps to close ICICI Direct Account

    • Visit ICICI Branch
    • Get 3 account closure forms (Bank, Trading and Demat)
    • Fill it, sign it and attach required documents.
    • Submit it to the ICICI branch.

    You will get a confirmation SMS on the closing of the account.

     

     

  10. 10. What is BTST order in ICICIDirect?

    BTST in ICICIDirect is an abbreviation for Buy Today Sell Tomorrow. It is a facility that allows you to sell shares without having to wait for it to get credited in your demat account.

    It takes T+2 day (T being the day of trading) for the shares you bought to get credited in the demat account. In a normal trading process, you cannot sell shares that are not available in your demat account. Even if you sell shares (called shorting), you have to buy the shares on the same trading day.

    Now, what if you buy shares and due to an event the stock price increases in the short term. You won't be able to benefit from it as you have to wait for the shares to be delivered before selling it. The same situation arises if the stock prices move downwards.

    BTST order facility helps you to profit from such short term price movements by allowing you to sell shares before they are credited in your demat account. It also helps you prevent losses when the stock price is decreasing.

    Let us take an example. Suppose that you buy shares of a company today at 2 pm. The next day, the price of this scrip increases by Rs 10. With BTST, you can sell the shares and book profits.

    Note:

    • Only limited stocks are available for the BTST facility. You can check the list through the 'Stock List'.
    • No extra brokerage is charged on BTST orders. Normal cash brokerage is charged.
    • Shares under BTST orders can be sold on T+1 or T+2 days before the delivery of the shares on the demat account.

     

     

  11. 11. What are brokerage charges for BTST in ICICIDirect?

    ICICI Direct charge Equity Delivery (Cash & Carry) brokerage for BTST trades. So the brokerage charges for BTST are 0.55% in I-Secure Plan and 0.75% to 0.25% in I-Saver Plan. There are no special charges or additional fees for BTST trades in ICICI.

    Note that BTST brokerage is are not the same as intraday. BTST trades are considered as Cash & Carry trades for brokerage.

     

     


733 Comments

cjbakshi
733. cjbakshi  Jul 28, 2021 11:10 I Like It. | Report Abuse Reply
one of the worst experience in my life.
suggest they shut down business rather than harassing customers all thru

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Research Capabilities - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor
Dharmappa N M
732. Dharmappa N M  Jul 24, 2021 19:23 I Like It. | Report Abuse Reply
ICICI direct could not resolve my problem, I purchased MOKSHA ORNAMENTAL LTD,. shares just 15 days back, but I was not able to sell the shares message displayed" the stock not traded in the selected exchange" the above stock is listed only in NSC, when i contacted customer care they are not able to give a satisfying answer and they have not resolved my problem. I think Customer care people are not aware of, what is the issue, they say it could not be traded because of LC or ASM by exchange, But that is not the issue when I chexcked NSC web there is no LC, it is only ASM 1st stage, the stock is continuously being traded in NSC. Now I left with shares could not be traded through ICICI Direct broker, and incur loss no fault of mine,
Rishi
731. Rishi  Jul 21, 2021 22:10 I Like It. | Report Abuse Reply
extremely difficult to use interface. more difficult to create and edit watchlists. watchlists of mobile and desktop are not synchronized. stock symbols are changed. eg Bandhan bank is called BANBAN. edited charts dont get saved! I dont understand why they have so many customers. they really need to try other brokers for sure.

Ratings:

Brokerage - Below Average
Account Maintenance Fees - Average
Website Usability - Very Poor
Research Capabilities - Average
Customer Service - Average
Overall Experience - Very Poor
Pramod garje
730. Pramod garje  Jul 20, 2021 07:13 I Like It. | Report Abuse Reply
yes
Ravi Gulati
729. Ravi Gulati  Jul 19, 2021 14:44 I Like It. | Report Abuse Reply
Sir Maine apni Puri saving Vaibhav Global me Laga Di hai 100 Share Lekar..
Plz Sir Mujhe Guide Karo Maine 960 me Lia Tha Abhi 775 hai exit Karu Ya Hold Plz..
Sir Help Me.
Singh
728. Singh  Jul 12, 2021 05:24 I Like It. 1 | Report Abuse Reply
Applied for IPO through ASBA facility of ICICI net banking. This lead to icici direct com website. When i submitted application, there was a pop up message showing 'resources not available'. Thinking application not successful, i tried 3 times with my same details and same pop up message. Surprisingly later i found a huge money in my saving account blocked for 3 times, without any message or show in trade book. Within the ipo closing date i was unable to manage the application as there was no listing in trade book. This is totally frustrating experience which was not expected from icici (not following the guidelines of ipo applications)

Ratings:

Brokerage - Average
Account Maintenance Fees - Average
Website Usability - Average
Research Capabilities - Average
Customer Service - Very Poor
Overall Experience - Very Poor
PARMINDAR  KUMAR PAHWA
727. PARMINDAR KUMAR PAHWA  Jul 11, 2021 22:07 I Like It. 1 | Report Abuse Reply
I have account in icicidirect and zerodha . My experience with zerodha is far better than with icicidirect . Zerodha website is far more user friendly .If you call icicidirect customer care you normally have to wait for 10 - 15 mins before call is attended. Also your query on a number of occasions is not attended to your satisfaction . Zerodha on the other hand will call you back if they are not able to take your call .

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Below Average
Website Usability - Below Average
Research Capabilities - Below Average
Customer Service - Below Average
Overall Experience - Below Average
Pradeepa
726. Pradeepa  Jul 10, 2021 13:31 I Like It. 1 | Report Abuse Reply
Brokerage is very high, even after subscribing to Prime plan of Rs. 999+ GST and Neo plan for Rs. 299+ GST. They charge 0.75% for delivery where the trade value is less than 9500/- something. Margin funding they are telling that 8.9 %, but in actual it seems to be much more ( may be 20 or 30%). No calculation details or charges break up are provided in the trading platform or through mail. If you subscribe to Neo plan, they will charge Rs.18+GST for each fund transfer between the SB A/c and trading account, how atrocious is this, even a non- 3-in-1 a/c, we do not incur any charges for fund transfer between two different entities (Different bank and different broking firm).The accounting system in trading account is highly complex and found several extraneous entries, for which they are not giving any clarification. Several hidden charges are being debited on day to day trading activities. Simply looting people with several fees like higher brokerage, higher interest in addition to subscription fees of Rs. 1298 for Prime and Neo plan.

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Research Capabilities - Average
Customer Service - Very Poor
Overall Experience - Very Poor
Veena Arora
725. Veena Arora  Jul 8, 2021 20:31 I Like It. 1 | Report Abuse Reply
Brokerage - Very High
Account Maintenance Fees - Very High
Website Usability - Poor
Research Capabilities - Poor
Customer Service - Useless/ Hopeless
Overall Experience - Below expectation

False Commitments - High
Sales Staff - Only trained for getting accounts and not giving services and guiding clients.

There main job is to lure people by all sorts of commitments
Rajan Arora
724. Rajan Arora  Jul 8, 2021 20:23 I Like It. | Report Abuse Reply
ICICI Direct is a hoax. Its unchi dukaan fika pakwaan. The sales people promise you certain lifetime brokerage which lapses in 1 year then you are told no charges will be there if you have one demat account whereas i have been charged since last 4 years on a regular basis. Please use discount brokers. ICICI services stinks
Rajeev
723. Rajeev  Jul 3, 2021 13:05 I Like It. 1 | Report Abuse Reply
The ABSOLUTE WORST online securities platform I have seen! I entered a transaction on Monday June 28, 2021 and can get no information on the status of my request! Emails to the COO and Compliance Officer have received no response inspite of the Bank being in violation of the SEBI mandated T+3 settlement period!
Suresh Arakera
722. Suresh Arakera  Jun 10, 2021 02:00 I Like It. | Report Abuse Reply
Can any one handle my demat account with good profits?????
Ashish
722.1. Ashish  Jul 2, 2021 18:14 I Like It. | Report Abuse
you can do it yourself , I suggest you don’t invest tactically invest strategically….invest in nifty stocks 75% and 25% mid caps with no debt in books and forget in for 3-4 years.Keep in reviewing after year… There is no rocket science it. (Investor since. 1988)
Abhyam
721. Abhyam  Jun 28, 2021 10:23 I Like It. 1 | Report Abuse Reply
Extremely high brokerage rate. And no premium service. You will have to wait for hours to connect to customer care for simple queries who are not cooperative at all.

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Research Capabilities - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor
Karan
720. Karan  Jun 26, 2021 11:45 I Like It. | Report Abuse Reply
icici demat & securitys Charges account opening time change 2Nd year after that account AMC trading charge customer service support reviseal brach lo not refundable extra charge opening each account is chatting to all accounts security please don't open account bad experience worst services. (English writing any mistake, mother tongue Telugu)
Karan
719. Karan  Jun 26, 2021 11:37 I Like It. | Report Abuse Reply
icici demat Charges have been cut again Office is thinking of my accounts saying one thing when opening each account is chatting to all accounts security please don't open account
Chandra Shekhar Singh
718. Chandra Shekhar Singh  Jun 23, 2021 18:29 I Like It. | Report Abuse Reply
Brokerages may be reduced per trade like Rs.20 or Rs.25 in equity cash segment for all so that customers base may be increased. Brokerage is very high compared to other broker like zarodha etc.

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Average
Website Usability - Average
Research Capabilities - Average
Customer Service - Average
Overall Experience - Average
Jagdish S Negi
717. Jagdish S Negi  Jun 11, 2021 16:18 I Like It. | Report Abuse Reply
It is expected to guide the customer and suggest min 02 Share for intraday trdg and short buying every day.
Krunal
716. Krunal  Jun 9, 2021 02:20 I Like It. | Report Abuse Reply
Brokerage is very high. Customer service worst. Worst RM, just interested in opening account not guiding to agents. Such a big platform they had but now zerodha is on top.

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Above Average
Research Capabilities - Above Average
Customer Service - Very Poor
Overall Experience - Below Average
Sunil Aggarwal
715. Sunil Aggarwal  Jun 4, 2021 11:55 I Like It. | Report Abuse Reply
They have a brokerage prepaid Plan. The money is debited 10 days back but still the plan is not activated. I can't trade as Brokerage plan not activated. No response from CS team. Such poor service from highly expensive broker is not expected.

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Average
Research Capabilities - Below Average
Customer Service - Very Poor
Overall Experience - Very Poor
manoj thakur
714. manoj thakur  May 24, 2021 16:18 I Like It. | Report Abuse Reply
they sold my growing ashok leyland stock holding without my consent.

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Research Capabilities - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor

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