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ICICI Direct Stock Trading, Demat, Brokerage and Reviews 2020

5.81% 878,884 Clients

ICICI Direct is a retail trading and investment service from ICICI Securities, the largest retail stock broker firm in India offering a wide range of investment options to the retail and institutional customers. ICICI Securities is part of ICICI Group, India's top financial service provider offering banking and other financial services. ICICI Securities offers 'online trading and investment' services to over 20 lakhs customers through ICICI Direct (ICICIDirect.com).

ICICIDirect.com is the flagship website of ICICI Bank. This website offers a complete suite of investment products such as Online Equity Trading, Derivatives Trading, Mutual Fund & IPO, Fixed Deposit, Bond, NCD, wealth products, Home Loans, Loan against Securities etc.; all under one login. ICICIdirect.com is among the most visited investment portals in India.

The 3-in-1 account, which includes ICICI Bank Account, ICICI Trading Account and ICICI Demat Account, is the key offering for retail stock market investors in India. It provides extremely simple and efficient way to invest in stock market and other financial instruments. The customers can visit any of the over 1500 ICICI Bank branches or ICICIDirect offices to get in-person help on financial products which are sold through ICICI direct.

ICICIDirect also offers timely pay-in and pay-out, hassle free settlements and above all local and personalized service.

ICICIDirect Trades In: BSE and NSE

Special Offer: Get ICICI Direct 3-in-1 account, an integrated trading + demat + bank account for one-click investment in stock market and mutual funds. Request a Callback.

ICICI Direct Ratings

Overall Rating	2.4/5
Fees	2.3/5
Brokerage	1.7/5
Usability	3.4/5
Customer Service	2.8/5
Research Capabilities	4.5/5

Based on 409 Votes by ICICI Direct Customers

Do you trade with ICICI Direct? Rate ICICI Direct

Information about ICICI Direct account opening, ICICI Direct open account, ICICI Direct opening charges, ICICI Direct account opening charges, ICICI Direct account opening status, ICICI Direct amc charges, ICICI Direct account charges, ICICI Direct account closure

ICICI Direct's Trading Platforms

ICICI Direct offers 2 trading platforms to its customers:

1. Share Trading Account (Website Based Trading)

Website based online Share Trading Account by ICICIDirect is primarily for buying and selling of stocks at BSE and NSE.
The ICICIDirect website allows Cash Trading, Margin Trading, MarginPLUS Trading, Spot Trading, Buy Today Sell Tomorrow, IPO Investment, Mutual Fund Investment etc.

ICICIDirect.com website is the primary Investment vehicle of ICICI Limited.

2. Trade Racer (Trading Terminal)

Trade Racer is a power packed Trading platform which provides an investor with Live streaming quotes & Research Calls, integrated fund transfer system along with multiple watch list facility. Investor can also do technical analysis with the help advance charting tools. Single Order entry page for Equities and Derivatives, Technical Analysis, Integrated Fund Transfer System, Customized Interface, Intra-day and EOD Charts and Shortcut keys for faster access to markets are some of the key features of Trade Racer Terminal.

Trade Racer Subscription Fee (Cost of using ICICI Trading Terminal)

Trade Racer, the installable trading terminal from ICICI Direct is free for customers who give a brokerage of more than ₹750 in a month. For others (if the customer activates the Trade Racer facility); ICICI charges ₹75 per month towards subscription for Trade Racer.

Read ICICI Direct Trading Software Review for info about ICICI Direct platform, ICICI Direct trading platform, ICICI Direct trading software, ICICI Direct trading demo, ICICI Direct Demo, ICICI Direct download, ICICI Direct software download, ICICI Direct software, ICICI Direct stop loss, ICICI Direct trading and ICICI Direct trading account.

ICICI Direct Special Offers

ICICI 3-in-1 Account

ICICI Direct offers a 3-in-1 account, a combination of saving bank, trading and demat account. It offers one-click investment in Equity, Derivatives, Mutual Funds, IPO, ETF, Life Insurance, General Insurance, Currency, and Fixed Deposits.

Interested in opening a trading account? Request Callback from a stock broker.

ICICI Direct Brokerage Charges 2020

ICICI Direct Account Opening Charges and AMC

Transaction	Charges
Trading Account Opening Charges (One Time)	₹975
Trading Annual maintenance charges (AMC)	₹0
Demat Account Opening Charges (One Time)	₹0
Demat Account Annual Maintenance Charges AMC (Yearly Fee)	AMC depends on the mode of the statement: Statement through e-mail: ₹500 Physical statement: ₹600 1st Year Demat AMC is waived off while opening 3 in 1 Account.

ICICI offers 3 types of brokerage plans to its customer:

I-Secure Plan (Flat brokerage Plan)
This plan offers Flat Brokerage (in %) irrespective of turnover value. This plan is suitable for traders / investors looking at secured and fixed brokerage.
I-Saver Plan (Variable brokerage plan)
This plan offers brokerage based on the trading volume i.e. high brokerage for low volume and low brokerage for high volume trades. This plan suitable for traders / investors who trade in high volumes and can benefit from low brokerage.
ICICIdirect Prime Plan
ICICI Securities launched "ICICIdirect Prime" plan for its customers. This will help their customers to reduce their brokerage and also get money instantly in their bank account when selling shares in BSE. They also offer exclusive research for prime members.

Three prime plans - ₹900, ₹4500 and ₹9500 are available to customers and each of these plans offers an upfront reduction in brokerage across all equity and derivative products.

ICICI Direct I-Saver Plan

Total Eligible Turnover (Per calendar Quarter)	Brokerage	Effective Brokerage on Intraday Squareoff
Above ₹5 Crores	0.25%	0.125%
₹2 Crores to 5 Crores	0.30%	0.150%
₹1 Crores to 2 Crores	0.35%	0.175%
₹50 Lakhs to 1 Crores	0.45%	0.225%
₹25 Lakhs to 50 Lakhs	0.55%	0.275%
₹10 Lakhs to 25 Lakhs	0.70%	0.350%
Less than ₹10 Lakhs	0.75%	0.375%

ICICI Direct I-Secure Plan

Total Eligible Turnover (Per calendar Quarter)	Brokerage (Equity Delivery %)	Effective Brokerage on Intraday Squareoff
Irrespective of turnover	0.55%	0.275%

ICICIdirect Prime Plan

Prime Plan (₹)	Brokerage				Special MTF Interest rates/LPC	Instant Payout Limit (₹)
Prime Plan (₹)	Cash (%)	Margin / Futures (%)	Options (₹) per lot	Currency Futures / Options (₹)	% per Day	Instant Payout Limit (₹)
900	0.25	0.025	35	0	0.045	10 Lakh
4500	0.18	0.018	25	0	0.040	25 Lakh
9500	0.15	0.015	20	0	0.034	1 Crore

ICICI Direct Future & Future Plus Brokerage

I - Saver Plan / I - Secure Plan
For Equity/Currency Futures		Equity Future and Future Plus	Currency Futures
Total Eligible Turnover per month	Brokerage (%)	Brokerage on Second leg of Intraday square off (per lot)	Brokerage on Second leg of Intraday square off (per lot)
Above ₹20 Crores	0.030	₹50	₹10
₹10 Crores to 20 Crores	0.035	₹50	₹10
₹5 Crores to 10 Crores	0.040	₹50	₹10
Less than ₹5 Crores	0.050	₹50	₹10

ICICI Margin & Margin Plus Trading Brokerage

I - Saver Plan / I - Secure Plan
Total Eligible Turnover per month	Brokerage (%)
Above ₹20 Crores	0.030%
₹10 Crores to 20 Crores	0.035%
₹5 Crores to 10 Crores	0.040%
Less than ₹5 Crores	0.050%

ICICI Direct Equity Options Brokerage

I-Saver Plan / I-Secure Plan
Brokerage in Options Total Eligible Lots per month	Flat brokerage per contract lot (Rs)	Brokerage on Second leg of Intraday square off (per lot)
Above 4800	₹35	₹50
2401-4800	₹45	₹50
1201-2400	₹55	₹50
601-1200	₹65	₹50
301-600	₹75	₹50
51-300	₹85	₹50
1-50	₹95	₹50

ICICI Direct Currency Options Brokerage

I-Saver Plan / I-Secure Plan
Total Eligible Lots per month	Flat brokerage per contract lot (₹)	Brokerage on Second leg of Intraday square off (₹ per lot)
Above 1500	₹10	₹10
601-1500	₹15	₹10
301-600	₹20	₹10
0-300	₹25	₹10

ICICI Other Brokergae Charges

ICICI Direct Minimum Brokerage: ICICI charges minimum brokerage of ₹35 per trade or 2.5% of the trade value whichever is lower.
ICICI charges flat 5 paisa per share (₹0.05) brokerage on stocks priced less then ₹10 per share.

Check out ICICI Direct Brokerage Charges, Fees, AMC, Transaction Charges. Get detail about ICICI Direct pricing, ICICI Direct brokerage calculater, ICICI Direct brokerage, ICICI Direct plans, ICICI Direct brokerage review, ICICI Direct brokerage plans, ICICI Direct fund transfer, ICICI Direct intraday brokerage, ICICI Direct charges, ICICI Direct charge list, ICICI Direct charges calculator, ICICI Direct prepaid brokerage plans, ICICI Direct yearly charges, ICICI Direct fees, ICICI Direct yearly maintenance charge, ICICI Direct option brokerage and ICICI Direct trading charges.

How to open account with ICICI Securities Pvt Ltd.?

For Online Stock Trading with ICICI, investor needs to open 3 accounts: ICICI Bank Account, ICICI Direct Trading Account and ICICI Demat Account (DP Account).

Note: If you already have a bank account or demat account with ICICI, you could link it with new ICICIDirect trading account.

Opening trading account with ICICI is easy. You could use one of the following options to open account with ICICIDirect.

Visit ICICIDirect.com and fill the "Open an Account" form.
Call ICICI and tell them that you are interested in opening an account with them.

In both the cases ICICI representative contact you in a day or two and tell you about the procedure to open the account. They usually send somebody to your home to collect documents, signature and for demo if required.

Read ICICI Direct Account Opening Process Review to find information about ICICI Direct broker, ICICI Direct branches, ICICI Direct sub broker, ICICI Direct support, ICICI Direct customer care, ICICI Direct user reviews, ICICI Direct user manual, ICICI Direct website, ICICI Direct review and ICICI Direct toll free number

Contact ICICI Direct / Request Call Back

Get ICICI Direct 3-in-1 account, an integrated trading + demat + bank account for one-click investment in stock market and mutual funds. Request a Callback.

ICICI Direct Pros and Cons

ICICI Direct Advantages

3-in-1 account integrates your banking, broking and demat accounts. All accounts are from ICICI and very well integrated. This feature makes ICICI the most interesting player in the online trading facility. There is absolutely no manual interfere require. This is truly online trading environment.
Unlike most of the online trading companies in India which require transferring money to the broker's pool or towards deposits, at ICICIDirect you can manage your own demat and bank accounts through ICICIdirect.com. Money from selling stock is available in ICICI bank account as soon as the ICICIDirect receive it.
Investment online in IPOs, Mutual Funds, GOI Bonds, and Postal Savings Schemes all from one website. General Insurance is also available from ICICI Lombard.
Trading is available in both BSE and NSE.
Low bandwidth website is available for slow internet connection or for trading from mobile devices.
Through myGTC feature, you can place buy and sell limit orders in equity scripts of your choice; specifying the period for which you want the order instruction to be valid.

ICICI Direct Disadvantages

ICICIDirect brokerage is high and not negotiable.
ICICIDirect doesn't offer commodity trading. With ICICI Trading account you cannot trade at MCX or NCDEX.
With ICICIdirect.com e-Invest account(3-IN-1 concept), the Demat Account has to be opened with ICICI Bank Ltd as the Depository Participant (DP) and the Bank Account has to be opened with ICICI Bank Ltd. as the Banker.
ICICI minimum brokerage charge is ₹35 per trade which is very high for traders who does small trades.
ICICI Charges ₹75 per month fee for using Trading Terminal (Trade Racer) if customer pays brokerage of less then ₹750 per month.
ICICI charges flat ₹0.05 per share brokerage on stocks quoting upto ₹10. This makes it very difficult to trade in penny stocks.
ICICI Direct charges ₹25 per call for call & trade after first 20 free calls in a month.

ICICI Direct Exposure Margin

ICICI Direct leverage for intraday, delivery, options, currency and commodities. Read ICICI Direct exposure limit review.

Segment	Exposure Margin
Equity Delivery	5x with Interest
Equity Intraday	Upto 25x
Equity Future	4x
Equity Options	2x for shorting
Currency Future	NA
Currency Options	NA
Commodity Future	NA
Commodity Options

ICICI Direct Complaints received at BSE/NSE

Number of customer complained against ICICI Securities Pvt Ltd. share broker. The ICICI Securities Pvt Ltd. consumer complaints provide the summary of grievance which went to exchange for resolution.

ICICI Direct Customer Complaints

Exchange	Financial Year	Number of Clients *	Total Complaints **
BSE	2019-20	255,134	12
NSE	2019-20	934,585	104
BSE	2018-19	250,225	25
NSE	2018-19	830,661	161
BSE	2017-18	417,147	84
NSE	2017-18	798,355	153
BSE	2016-17	296,286	21
NSE	2016-17	618,359	132
BSE	2015-16	308,908	27
NSE	2015-16	560,438	153

* Number of active customers. As per SEBI guidelines each broker reports the detail of active clients to the exchange through unique client code (ucc) process every month.

** The total number of complaint received against the broker at the given exchange.

Read detail report about ICICI Securities Pvt Ltd. Complaints at BSE, NSE and MCX
Broker complaints in India - Year wise complaints received by exchange

Distinguishing Features of ICICI Direct:

3-1 account offers great flexibility and worry-free transaction between Bank Account, Demat Account and Share Broker Account. Also, the website (ICICIDirect.com) has wide ranges of investment products available. This makes investing easy.
"myGTC Orders" is a unique and a very useful feature offered by ICICIDirect. Using this facility, when placing a buy/sell order, a share trader can specify the date until when the order will be valid. GTC is short form of 'Good Till Cancel'.

For example - you can place an order to buy Reliance Industries shares at ₹700 (say current market price is ₹750) and keep the myGTC date, say, one month from now. In this case, you order will be valid for next one month at ₹700. If the share reaches at this price in next one month, the order will automatically execute. It's a hassle-free service which helps a lot to many of the investors who has a price in mind and do not want to miss the opportunity to buy/sell share when it reaches to that price.

631 Comments

631. MAHESH DOCHERLA Jan 23, 2020 03:38

PROS:- 3-in-1 trading account, hassle free transactions, access to all forms of investments including NPS,Bonds, NCDs etc, all statements readily accessible, most important of all are VTC orders which allow you to place order valid for 45 days and very useful for busy people who are basically investors, multiple price points can be set up in a single order, website is wonderful but takes time since so many features need to be learnt.
CONS:- Customer service is the worst. If there is a discrepancy and you report it, you will get a perfunctory reply. They probably do not even read the email. They just cut, copy, paste some rule from the book. In case you have to follow up over days, then you have to explain everything again to a new person. They do not assign the problem to a single person. Finally, the brokerage has the habit of just removing stocks from trading without any intimation. So, if you are trading in illiquid stocks, then you will get stuck. Some well known stocks are also not available such as SPANDANA SPHOORTHY etc.

Ratings:

Brokerage - Below Average
Account Maintenance Fees - Average
Website Usability - Excellent
Research Capabilities - Above Average
Customer Service - Below Average
Overall Experience - Above Average

630. Akash Nandkumar Kamble Jan 22, 2020 21:52

I have share which is up to 300 rs

629. Harendra Singh Jan 19, 2020 10:03

1. Brokerage is high as compare to other broker. As we know, larger client base must have lower brokerage. In order to susten in market , brokage should be less than 30 paisa.
2. Mutual fund service provided by most of the broker free from service chage. even direct mutual fund is giving through their portal free of cost. Why we pay fee , if it is free
3. Make every thing digital to reduce the cost.
4. As icicidirect is for invester, thus delivery based trade should be brokarge free.
5. As i know from my near and dear, they just shift to other broker just beacause of brokrage.

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Excellent
Research Capabilities - Excellent
Customer Service - Above Average
Overall Experience - Below Average

628. sitender Dec 26, 2019 14:45

One of the worst and fraud organization, Even if you have two bank accounts in ICICI then also they want 500 ruppess and GST charges to link them.

And not give any clearance on why they want charges to link the account.

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Average
Customer Service - Very Poor
Overall Experience - Very Poor

627. MANILA SRIVASTAVA Dec 24, 2019 12:10

NEED TO OPEN TRADING , DEMAT ACCOUNT FOR shares

626. Sarita kapoor Dec 20, 2019 16:53

Icici automatically square of options a week before expiry if it hits strike price, even at loss , without account holders permission and as per their customer service-its icici rule. Have lost a lot of money because of same so planning o shift to other brokers. Very immature and illogical rule. Or they want full money to be allocated for all in the money orders even if customer doesn't intend to buy. No option to even pick and choose which options customer want to secure and take till just before expiry for max benefits. And they never informed this in advance while account opening . Very unfriendly internal rules and stubborn as big players in market. Will never recommend!!

Ratings:

Brokerage - Below Average
Account Maintenance Fees - Below Average
Website Usability - Average
Customer Service - Below Average
Overall Experience - Below Average

625. Arvind gupta Dec 2, 2019 09:32

ujjivan small finence ipo by karna hai

624. Ked Nov 19, 2019 15:42

Very cumbersome app

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor

623. DNYANESHWAR RAMESHWAR KADAM Nov 17, 2019 20:58

plz call me

622. om prakash pandey Apr 14, 2017 15:26

bakwas icici direct is robber

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor

621. Deipak Sep 18, 2017 00:31

High charges for no service

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor

620. Vignesh Jan 2, 2018 19:36

So many hidden charges and high brokerages in ICICI. So i lost my profit exactly 15000rs for the trade value of 250000rs. Go to some other less brokerage fees brokers. Initially ICICI may look less brokerage.But once you start trading it will suck your profit and make you to be in loss

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor

619. amit Mar 22, 2018 18:32

very very high brokerage, worst consumer service ------very sweet talking office staff so that u open an account after that they do not care, Too costly for any trading or investment...........also they do lots of prop trading......beware . Never ever open account with icicidirect

618. Vatsal Solanki Aug 8, 2018 18:39

waste service, poor Customer Service , very high Brokerage

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor

617. Ayush saraogi Nov 6, 2018 00:40

Apprarently brockrage for intraday is 50 paise, which is double of what core brockrage houses charge for delivery..
ICICI security would die, if it continues to charge such high brockrage

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Average
Customer Service - Very Poor
Overall Experience - Very Poor

616. sjfksd Jan 3, 2019 15:17

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Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor

615. Amith Jan 22, 2019 06:27

Utterly useless customer service. They don't read the emails properly and just copy paste set templates as replies.

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Below Average
Website Usability - Above Average
Customer Service - Very Poor
Overall Experience - Very Poor

614. Anoop Aug 25, 2018 23:22

Charge less brokerage, less yearly maintenance. For Customer service- its employees have less knowledge to solve problems of customers. And they just try to sell products without having any thorough knowledge about the subject

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Excellent
Customer Service - Very Poor
Overall Experience - Below Average

613. rahul Jun 26, 2019 11:58

not good

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor

612. Sanoob Sep 1, 2019 16:12

Contacted customer on DP Charges, where I have not done any security transaction in last 2years. 16000 charged already. Customer care team keep sending links which have no clue on DP Charges. Unprofessional and unethical way of working by customer support. They intent to close ticket by irritating customer without helping. Planning to log official complaint and get my answers on DP Charges.

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