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ICICIDirect Stock Trading, Demat, Brokerage and Reviews 2018


ICICIdirect is a retail trading and investment service from ICICI Securities, the largest retail stock broker firm in India offering a wide range of investment options to the retail and institutional customers. ICICI Securities is part of ICICI Group, India's top financial service provider offering banking and other financial services. ICICI Securities offers 'online trading and investment' services to over 20 lakhs customers through ICICI Direct (ICICIDirect.com).

ICICIDirect.com is the flagship website of ICICI Bank. This website offers a complete suite of investment products such as Online Equity Trading, Derivatives Trading, Mutual Fund & IPO, Fixed Deposit, Bond, NCD, wealth products, Home Loans, Loan against Securities etc.; all under one login. ICICIdirect.com is among the most visited investment portals in India.

The 3-in-1 account, which includes ICICI Bank Account, ICICI Trading Account and ICICI Demat Account, is the key offering for retail stock market investors in India. It provides extremely simple and efficient way to invest in stock market and other financial instruments. The customers can visit any of the over 1500 ICICI Bank branches or ICICIDirect offices to get in-person help on financial products which are sold through ICICI direct.

ICICIDirect also offers timely pay-in and pay-out, hassle free settlements and above all local and personalized service.

ICICIDirect Trades In: BSE and NSE

ICICIDirect Rating (by the customers)

382 Votes

Overall Rating Rated 2.5 stars 2.5/5
Fees Rated 2.3 stars 2.3/5
Brokerage Rated 1.7 stars 1.7/5
Usability Rated 3.4 stars 3.4/5
Customer Service Rated 2.8 stars 2.8/5

Do you trade with ICICIDirect? Rate ICICIDirect

Information about ICICIDirect account opening, ICICIDirect open account, ICICIDirect opening charges, ICICIDirect account opening charges, ICICIDirect account opening status, ICICIDirect amc charges, ICICIDirect account charges, ICICIDirect account closure

ICICIDirect's Trading Platforms

ICICIDirect offers 2 trading platforms to its customers:

1. Share Trading Account (Website Based Trading)

Website based online Share Trading Account by ICICIDirect is primarily for buying and selling of stocks at BSE and NSE.
The ICICIDirect website allows Cash Trading, Margin Trading, MarginPLUS Trading, Spot Trading, Buy Today Sell Tomorrow, IPO Investment, Mutual Fund Investment etc.

ICICIDirect.com website is the primary Investment vehicle of ICICI Limited.

2. Trade Racer (Trading Terminal)

Trade Racer is a power packed Trading platform which provides an investor with Live streaming quotes & Research Calls, integrated fund transfer system along with multiple watch list facility. Investor can also do technical analysis with the help advance charting tools. Single Order entry page for Equities and Derivatives, Technical Analysis, Integrated Fund Transfer System, Customized Interface, Intra-day and EOD Charts and Shortcut keys for faster access to markets are some of the key features of Trade Racer Terminal.

Trade Racer Subscription Fee (Cost of using ICICI Trading Terminal)

Trade Racer, the installable trading terminal from ICICI Direct is free for customers who give a brokerage of more than Rs 750 in a month. For others (if the Trade Racer facility is activated by the customer); ICICI charges Rs 75 per month towards subscription for Trade Racer.

Find info about ICICIDirect platform, ICICIDirect trading platform, ICICIDirect trading software, ICICIDirect trading demo, ICICIDirect Demo, ICICIDirect download, ICICIDirect software download, ICICIDirect software, ICICIDirect stop loss, ICICIDirect trading and ICICIDirect trading account.

ICICIDirect Special Offers

Sorry no special offers available by ICICIDirect at this time.

Visit Exclusive Promotions / Offers from Stock Brokers in India webpage for more offers.

ICICIDirect Brokerage Charges 2018

ICICI Securities IPO Detail

  • Trading Account Opening Charges (One Time): ₹975
  • Trading Annual maintenance charges (AMC): ₹0
  • Demat Account Opening Charges (One Time): ₹100 (for Agreement Stamp Paper)
  • Demat Account Annual Maintenance Charges (AMC): ₹500 (₹0 for 1st year with 3 in 1 Account)

ICICI offers 2 types of brokerage plans to its customer:

  1. I-Secure Plan (Flat brokerage Plan)

    This plan offers Flat Brokerage (in %) irrespective of turnover value. This plan is suitable for traders / investors looking at secured and fixed brokerage.

  2. I-Saver Plan (Variable brokerage plan)

    This plan offers brokerage based on the trading volume i.e. high brokerage for low volume and low brokerage for high volume trades. This plan suitable for traders / investors who trade in high volumes and can benefit from low brokerage.

ICICIDirect Cash Brokerage

I - Saver Plan
Total Eligible Turnover (Per calendar Quarter) Brokerage Effective Brokerage on Intraday Squareoff
Above ₹5 Crores 0.25% 0.125%
₹2 Crores to 5 Crores 0.30% 0.150%
₹1 Crores to 2 Crores 0.35% 0.175%
₹50 Lakhs to 1 Crores 0.45% 0.225%
₹25 Lakhs to 50 Lakhs 0.55% 0.275%
₹10 Lakhs to 25 Lakhs 0.70% 0.350%
Less than ₹10 Lakhs 0.75% 0.375%
I - Secure Plan
Total Eligible Turnover (Per calendar Quarter) Brokerage (Equity Delivery %) Effective Brokerage on Intraday Squareoff
Irrespective of turnover 0.55% 0.275%

ICICIDirect Future & Future Plus Brokerage

I - Saver Plan / I - Secure Plan
For Equity/Currency Futures Equity Future and Future Plus Currency Futures
Total Eligible Turnover per month Brokerage (%) Brokerage on Second leg of Intraday square off (per lot) Brokerage on Second leg of Intraday square off (per lot)
Above ₹20 Crores 0.030 ₹50 ₹10
₹10 Crores to 20 Crores 0.035 ₹50 ₹10
₹5 Crores to 10 Crores 0.040 ₹50 ₹10
Less than ₹5 Crores 0.050 ₹50 ₹10

ICICI Margin & Margin Plus Trading Brokerage

I - Saver Plan / I - Secure Plan
Total Eligible Turnover per month Brokerage (%)
Above ₹20 Crores 0.030%
₹10 Crores to 20 Crores 0.035%
₹5 Crores to 10 Crores 0.040%
Less than ₹5 Crores 0.050%

ICICI Direct Equity Options Brokerage

I - Saver Plan / I - Secure Plan
Brokerage in Options Total Eligible Lots per month Flat brokerage per contract lot (Rs) Brokerage on Second leg of Intraday square off (per lot)
Above 4800 ₹35 ₹50
2401-4800 ₹45 ₹50
1201-2400 ₹55 ₹50
601-1200 ₹65 ₹50
301-600 ₹75 ₹50
51-300 ₹85 ₹50
1-50 ₹95 ₹50

ICICI Direct Currency Options Brokerage

I - Saver Plan / I - Secure Plan
Total Eligible Lots per month Flat brokerage per contract lot (.) Brokerage on Second leg of Intraday square off (per lot)
Above 1500 ₹10 ₹10
601-1500 ₹15 ₹10
301-600 ₹20 ₹10
0-300 ₹25 ₹10

ICICI Other Brokergae Charges

  1. Minimum Brokerage ICICIDirect: ICICI charges minimum brokerage of ₹35 per trade or 2.5% of the trade value whichever is lower.
  2. ICICI charges flat 5 paisa per share (₹0.05) brokerage on stocks priced less then ₹10 per share.

ICICI Depository Service Charges

For Resident Retail Customers and Corporates
Particulars Charges
Account Opening Nil
First Year AMC Nil
Annual Maintenance Charges ₹600 (₹500 for customers receiving e-mail statements)
Buy - Market and Off-Market Nil
Sell - Market and Off-Market and Redemption of MF units (% of transaction value of each ISIN) Max. ₹500 for debt instruments
Nil for Trades done on www.icicidirect.com
Instruction submitted through Internet (E-inst / IVR) 0.04% (Min. ₹25 and Max. ₹25,000)
Instruction submitted through Call Centre 0.04% (Min. ₹30 and Max. ₹25,000)
Instruction submitted at Branches 0.04% (Min. ₹35 and Max. ₹25,000)
Rejection / fails ₹30
Extra charges for processing of TIFDs submitted late
(% of transaction value)
Instruction submitted through Internet (E-inst / IVR)
Nil
Instruction submitted through Call Centre Nil
Instruction submitted at Branches (accepted at Client's risk) ₹10 per ISIN
Dematerialisation for each request form ₹50
Dematerialisation for each extra certificate ₹3
Rematerialisation ₹25 for every hundred securities or part
thereof, subject to maximum fee of ₹3,00,000 or
a flat fee of ₹25 per certificate, whichever is higher.
Reconversion of MF units ₹25 per instruction
Closure of Account Nil
Pledge Creation/Closure/Confirmation/ Invocation
(% of value for each ISIN in each request)
If, ICICI Bank is counter party
0.02% (Min. ₹25 and Max. ₹25,000)
If, ICICI Bank is not counter party 0.04% (Min. ₹35 and Max. ₹25,000)
Additional Account Statements ₹20

NSDL Charges

Particulars Charges
Annual Maintenance Fee for Corporate Account ₹500 p.a. (w.e.f October 1, 2013)
Sell - Market and Off-Market ₹4.50 per debit instruction (Nil for commercial paper and short-term debt instruments)
Reconversion of MF units into SoA ₹10 per instruction (w.e.f April 1, 2014)
Redemption of MF units through Participants ₹4.50 per instruction (w.e.f April 1, 2014)
Remat A fee of ₹10 for every hundred securities or part thereof, subject to maximum fee of ₹5,00,000 or a flat
fee of ₹10 per certificate, whichever is higher.
Pledge Creation ₹25 per instruction

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How to open account with ICICI Securities Pvt Ltd.?

For Online Stock Trading with ICICI, investor needs to open 3 accounts: ICICI Bank Account, ICICI Direct Trading Account and ICICI Demat Account (DP Account).

Note: If you already have a bank account or demat account with ICICI, you could link it with new ICICIDirect trading account.

Opening trading account with ICICI is easy. You could use one of the following options to open account with ICICIDirect.

  • Visit ICICIDirect.com and fill the "Open an Account" form.
  • Call ICICI and tell them that you are interested in opening an account with them.

In both the cases ICICI representative contact you in a day or two and tell you about the procedure to open the account. They usually send somebody to your home to collect documents, signature and for demo if required.

Get information about ICICIDirect broker, ICICIDirect branches, ICICIDirect sub broker, ICICIDirect support, ICICIDirect customer care, ICICIDirect user reviews, ICICIDirect user manual, ICICIDirect website, ICICIDirect review and ICICIDirect toll free number

ICICIDirect Pros and Cons

ICICIDirect Advantages

  1. 3-in-1 account integrates your banking, broking and demat accounts. All accounts are from ICICI and very well integrated. This feature makes ICICI the most interesting player in online trading facility. There is absolutely no manual interfere require. This is truly online trading environment.
  2. Unlike most of the online trading companies in India which require transferring money to the broker's pool or towards deposits, at ICICIDirect you can manage your own demat and bank accounts through ICICIdirect.com. Money from selling stock is available in ICICI bank account as soon as the ICICIDirect receive it.
  3. Investment online in IPOs, Mutual Funds, GOI Bonds, and Postal Savings Schemes all from one website. General Insurance is also available from ICICI Lombard.
  4. Trading is available in both BSE and NSE.
  5. Low bandwidth website is available for slow internet connection or for trading from mobile devices.
  6. Through myGTC feature, you can place buy and sell limit orders in equity scripts of your choice; specifying the period for which you want the order instruction to be valid.

ICICIDirect Disadvantages

  1. ICICIDirect brokerage is high and not negotiable.
  2. ICICIDirect doesn't offer commodity trading. With ICICI Trading account you cannot trade at MCX or NCDEX.
  3. With ICICIdirect.com e-Invest account(3-IN-1 concept), the Demat Account has to be opened with ICICI Bank Ltd as the Depository Participant (DP) and the Bank Account has to be opened with ICICI Bank Ltd. as the Banker.
  4. ICICI minimum brokerage charge is Rs 35 per trade which is very high for traders who does small trades.
  5. ICICI Charges Rs 75 per month fee for using Trading Terminal (Trade Racer) if customer pays brokerage of less then Rs 750 per month.
  6. ICICI charges flat Rs 0.05 per share brokerage on stocks quoting upto Rs 10. This makes it very difficult to trade in penny stocks.
  7. ICICI Direct charges Rs 25 per call for call & trade after first 20 free calls in a month.

ICICIDirect Complaints received at BSE / NSE:

Number of customer complained against ICICI Securities Pvt Ltd. share broker. The ICICI Securities Pvt Ltd. consumer complaints provide the summary of grievance which went to exchange for resolution.

ICICI Securities Pvt Ltd. consumer complaints
Exchange Financial Year Number of Clients * Total Complaints **
NSE 2018-19 804,429 25
BSE 2017-18 417,147 84
NSE 2017-18 798,355 153
BSE 2016-17 296,286 21
NSE 2016-17 618,359 132
BSE 2015-16 308,908 27
NSE 2015-16 560,438 153
BSE 2014-15 243,808 43
NSE 2014-15 594,714 161
BSE 2013-14 2,454,063 62
NSE 2013-14 500,733 148
BSE 2012-13 2,202,803 81
NSE 2012-13 2,103,212 192
BSE 2011-12 2,001,501 59
NSE 2011-12 1,942,014 144

* Number of active clients the broker or trading member has. As per SEBI guidelines each broker reports the newly added clients to the exchange though unique client code (ucc) process. The informaiton on this page is provided by the exchange.

** The total number of complaint received against the broker at the given exchange.

Distinguishing Features of ICICIDirect:

  1. 3-1 account offers great flexibility and worry free transaction between Bank Account, Demat Account and Share Broker Account. Also the website (ICICIDirect.com) has wide ranges of investment products available. This makes investing easy.
  2. "myGTC Orders" is a unique and a very useful feature offered by ICICIDirect. Using this facility, when placing a buy/sell order, a share trader can specify the date until when the order will be valid. GTC is short form of 'Good Till Cancel'.

    For example - You can place an order to buy Reliance Industries shares at Rs 700 (say current market price is Rs 750) and keep the myGTC date, say, one month from now. In this case you order will be valid for next one month at Rs 700. If the share reaches at this price in next one month, the order will automatically execute. It's a hassle free service which helps a lot to many of the investors who has a price in mind and do not want to miss the opportunity to buy/sell share when it reaches to that price.

ICICI Securities Pvt Ltd. Reviews

avatar
588. Sathyendran S A  Sep 6, 2018 23:51 Reply
Research and analysis is very poor. Trading executives are untrained and focusing on only brokerage. No customer care. Non understandable account statements. UN-understandaable deduction from bank. overall no proper accountability.

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Above Average
Customer Service - Very Poor
Overall Experience - Below Average
avatar
587. Saurav Bhattacharyya  Sep 6, 2018 12:17 Reply
Very poor call & trade services, their call center employees are not up to the mark, particularly the men/boys. Brokerage charges are exorbitantly high. Some schemes of prepaid brokerages are too high and includes 18% GST for what ? A bad experience.

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Below Average
Website Usability - Excellent
Customer Service - Very Poor
Overall Experience - Below Average
avatar
586. Dhaneesh Kumar P  Aug 28, 2018 00:14 Reply
Penny stocks.. They have really bad t&c

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Excellent
Customer Service - Excellent
Overall Experience - Very Poor
avatar
585. Ram Prasad Koka  Aug 26, 2018 11:54 Reply
The brokerage charges are on higher side, yearly maintenance fee can also be brought down.

Ratings:

Brokerage - Below Average
Account Maintenance Fees - Average
Website Usability - Above Average
Customer Service - Above Average
Overall Experience - Above Average
avatar
584. Anoop  Aug 25, 2018 22:22 Reply
Charge less brokerage, less yearly maintenance. For Customer service- its employees have less knowledge to solve problems of customers. And they just try to sell products without having any thorough knowledge about the subject

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Excellent
Customer Service - Very Poor
Overall Experience - Below Average
avatar
583. Mony Kunjumon  Aug 11, 2018 23:42 Reply
User Experience is good but expenses at ICICIdirect beat the purpose of investment and savings.

Ratings:

Brokerage - Average
Account Maintenance Fees - Below Average
Website Usability - Above Average
Customer Service - Above Average
Overall Experience - Average
avatar
582. Vatsal Solanki  Aug 8, 2018 17:39 Reply
waste service, poor Customer Service      , very high Brokerage

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor
avatar
581. Naveen Alagh  Aug 2, 2018 09:35 Reply
The website is very user friendly and one the best, technically speaking. However, the charges are high and need to be rationalized.

Ratings:

Brokerage - Average
Account Maintenance Fees - Average
Website Usability - Excellent
Customer Service - Above Average
Overall Experience - Above Average
avatar
581.1. Kashyap  Aug 6, 2018 16:00
I am from trade bulls securities Pvt limited
We provide brokerage one crore @ 800 rs
avatar
580. T.Mohan Reddy  Aug 2, 2018 17:18 Reply
Good Day Ours Faithfully,
avatar
579. Prabahar P M  Jul 20, 2018 19:04 Reply
Likes: Portfolio data, VTC, SMS service, 3 in 1 Account
Dislikes: Heavy brokerage, Above average maintenance charge, Desktop trading platform

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Below Average
Website Usability - Above Average
Customer Service - Above Average
Overall Experience - Average
avatar
578. Raj  Jul 5, 2018 20:37 Reply
average experience - high brokearge
Good Analysis tools available for traders

Ratings:

Brokerage - Below Average
Account Maintenance Fees - Average
Website Usability - Above Average
Customer Service - Below Average
Overall Experience - Average
avatar
577. Listen&learn  Jun 27, 2018 02:59 Reply
Good small cap shares to invest in?
avatar
576. Mrudul barjatya  Jun 20, 2018 23:47 Reply
Icicidirect mobile app is irritatiing n very slow.when buying v hav to keep going back to see cmp at the buying moment. U cant buy n sell fast. Snap quote doesnt sho buyers n sellers and snap quote doesnt hav buying option.aftr seeing snap quote v hav to go back to cash buy unlike OLDER SUPERB VERY CONVENIENT mobile app REAL ON THE GO MOBILE TRADING APP. RECENT UPGRADED mobile app for last year or two is HOPELESS N IRTITATING. I THNK PPL WHO MADE THIS APP HAV NEVER USED IT.....ITS TRU COS IVCICI OFGICIALS DONT KNO ANYTHNG ANOUT MOBILE APP WHENEVR I TRIED TO TELL ANOUT DIFGICULTIES N SHORTCOMINGS OF THE APP. PREVIOUS APP WAS VERY GOOD.IDEALLY BOTH NEW AND OLD APP SHUD B FUNCTIONAL N LEAV IT TO THE CUSTOMER WHICH APP HE WISHES TO USE. WHY THE OLDER APP CANT B PUT TO USE IF IT WAS SO CONVENIENT AND FAST .
THS MOBILE APP IS AS GOOD AS DESKTOP APP VERY INCONVNIENT TO USE ON THE GO.
M UDING ICICIDIRECT FOR 10years.
Also future and options trading from mobile app is useless .MAY GOD GIV BRAINS TO THE AUTHORITIES TO PUT THE OLDER MOBILE VERSION BACK TO USE....I promoted icici directvto my friends for convenience if older mobile app but now i hv to cut sorry figre n i too m thinking to switch to a convenient trading platform.


Ratings:

Brokerage - Below Average
Account Maintenance Fees - Average
Website Usability - Very Poor
Customer Service - Average
Overall Experience - Below Average
avatar
575. MUKESH  Aug 19, 2014 21:00 Reply
i bought the shares worth rs 18545 and they deducted Rs 22211 from my account after adding up the taxes etc

such high charges for trading in icici i am feeling very bad after losing my hard earned money like this....Strongly against anyone opening a/c with ICICI. Very bad bank.

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor
avatar
574. Raju Choudhary  Jun 5, 2018 14:44 Reply
Sir,
I want to know about demat account opening charges.If deposit one lakh rupees with ICICI securities,free demat opening charges scheme is available. https://caknowledge.com/
avatar
573. Satish Mehta  Jun 4, 2018 10:33 Reply
1) no feedback on suggestions
2) brokerage too high
3) effective cost and profit be displayed including all expenses on any transaction
4) effective cost must figure everywhere

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Below Average
Website Usability - Above Average
Customer Service - Average
Overall Experience - Below Average
avatar
572. Santosh  May 24, 2018 21:23 Reply
Very poor

Ratings:

Brokerage - Average
Account Maintenance Fees - Above Average
Website Usability - Average
Customer Service - Above Average
Overall Experience - Average
avatar
571. jahir  May 9, 2018 14:32 Reply
BAD SERVICE
avatar
570. vin  Apr 28, 2018 06:47 Reply
So much of monthly hidden DP charges debited from our account and the customer service have no idea of it and maintains it as AMC but not the case.Kindly go for geogit or sharekhan which are customer friendly and tansparent.Planning to wind up with icici direct.Brokerage charges and others are exorbitant besides.

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor
avatar
569. Gaurav Srivastava  Apr 20, 2018 23:05 Reply
Brokrege charge for shares
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