How ICICI Direct works?

ICICIdirect Account Opening

ICICIdirect Neo Plan - Flat Rs 20 per trade brokerage (Intraday and F&O) + Free Account Opening + Get funds in 5 minutes from sell orders + Free trading tips. Open Instant Account Now

ICICI Direct is a full-service stock broker offering online trading and investment services. ICICIDirect is a brand of ICICI Securities, a subsidiary of ICICI Group of companies. 

ICICI Direct customers can invest online in stocks, IPO, Mutual Fund, Bonds, NCD, ETF and NPS etc. They can also visit ICICI Bank branches to manage the ICICI Direct account.

To trade or invest through ICICI Direct, you need to open a 3-in-1 account. The account combines trading, demat and savings bank account. All three accounts are linked to each other. This facilitates easier and faster online trading.

The ICICI 3-in-1 account can be opened by filling an online account application followed by an in-person visit by ICICI representative.

Once your account is opened, you're ready to trade with ICICI Direct. You could use ICICI Direct to:

  • Buy/sell equity shares of listed companies
  • Trade in Equity Derivatives (F&O)
  • Trade in Currency Derivatives (F&O)
  • Buy/sell ETFs and NCD
  • Buy/sell Mutual Funds
  • Investing in IPO
  • Buy Company FDs (CFD)
  • Buy Life and General Insurance
  • Take Loan Against Securities (LAS)
  • Portfolio Management Services

The simplest way to begin investing with ICICIDirect is by login to its website or using ICICI Direct Mobile App. After login to these apps, you can start investing online instantly.

It's easy to buy/sell Shares, ETF, Mutual Funds, Bonds, IPO etc. online with ICICIDirect. You could also manage your account online, get reports and statements and open service requests.

You could refer to the online tutorials and videos to know more about it.

A dedicated relationship manager is also assigned to you whom you could call anytime in case you need assistance with your trading and investment.


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