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Alice Blue Stock Trading, Demat, Brokerage and Reviews 2019


Incorporated in 2006, Alice Blue is a Bangalore based financial service provider. AliceBlue is a discount stock broker offering stock and commodity trading services at BSE, NSE, and MCX. Alice Blue also offers depository service (demat account) through its membership with CDSL.

AliceBlue offers one simple flat fee brokerage plan (F20) which is designed to minimize the brokerage fee so that customers incur the lowest cost while trading. It is a discount brokerage plan which offers brokerages free equity delivery trades. The customer doesn't pay any brokerage fee for trade in this segment. For all other segments, Alice Blue charge flat ₹20 per executed order or 0.01% whichever is lower.

Alice Blue Financial Services has a network of 15 branches located in major cities across PAN India. These branches offer personalized broker service to customers.

Alice Blue also provides an online share trading platform to its customer. ANT (Analyse and Trade) is the trading platform offered by the Alice Blue. It is built by TradeLab and uses Omnesys NEST as backend.

Alice Blue Financial Services USP (Unique Sales Proposition)

Following are unique selling points of Alice Blue Financial Services:

  • Experience & trust of over 20 years as a full-service broker.
  • ANT - A flagship trading platform built for analysis and trading.
  • Discount brokerage plan F20 - A simple, low-cost and flat fee brokerage plan.
  • Equity Delivery brokerage is free. No broker fee for cash & carry trades.
  • Pay 0.01% or ₹20 whichever is less brokerage for all other segments at BSE, NSE, and MCX.
  • Higher Limits in Equity Intraday (Up to 20x).
  • Free trading software's to all its customers.
  • Lifetime free AMC Demat Account to all customers for no additional cost.
Special Offer: Aliceblue Free equity delivery trading (truly no brokerage) and Flat ₹20 intranet and F&O trade brokerage. Get the offer

Alice Blue Ratings

Overall Rating Rated 4.3 stars 4.3/5
Fees Rated 4.5 stars 4.5/5
Brokerage Rated 4.4 stars 4.4/5
Usability Rated 4.4 stars 4.4/5
Customer Service Rated 3.9 stars 3.9/5

Based on 19 Votes by Alice Blue Customers

Do you trade with Alice Blue? Rate Alice Blue

Information about Alice Blue account opening, Alice Blue open account, Alice Blue opening charges, Alice Blue account opening charges, Alice Blue account opening status, Alice Blue amc charges, Alice Blue account charges, Alice Blue account closure


Alice Blue's Trading Platforms

Alice Blue offers an online trading platform to its online customers for free. The trading platform includes a trading terminal for active traders, a website for casual traders and a mobile app for on-the-go traders.

ANT (Analysis and Trade)

ANT is the flagship trading platform offered by Alice Blue. It uses the latest technologies to help traders make an informed decision while trading.

ANT is a rebranded Trading Platform build by TradeLab. The software is also used by other popular brokers like Zerodha, Religare, SASOnline, Trustline, Adroit etc. Tradelab offers cutting-edge technology platform since 2014.

Key features of ANT includes a personal trading assistance to provide you with customized strategies, faster execution of trades, advanced charts with years of data, intelligent alerts and more.

ANT uses OMNESYS NEST suite of products in the backend. This includes Omnesys API's, Risk Management System (RMS) and Order Management System (OMS). Omnesys offer the most stable and powerful backend for the trading application used by over 200 top brokers in India.

AliceBlue ANT Online Trading Software

Platform

Type

Description

ANT Desk

Trading Terminal

ANT Desk is also an installable trading terminal. It is designed for the fast, secure and flexible way to trade. This app is loaded with professional grade tools.

ANT Web

Website

Web (browser) based trading platform with streaming quotes and rich user experience. It works with all devices with the web browser. It's a light-weight online trading app. It also includes ANT Scanner, a tool to filter stocks based on given criteria.

ANT Mobi

Android and iOS App

Android and Apple iOS mobile trading app for on-the-go traders. The trading app is loaded with rich features like the trade from the charts, trading across segment and exchanges, reports and fund transfer features. It also includes ANT Scanner, a tool to filter stocks based on given criteria.

All the above trading software's are available for free of charges to all customers.

Read Alice Blue Trading Software Review for info about Alice Blue platform, Alice Blue trading platform, Alice Blue trading software, Alice Blue trading demo, Alice Blue Demo, Alice Blue download, Alice Blue software download, Alice Blue software, Alice Blue stop loss, Alice Blue trading and Alice Blue trading account.


Account Types

Alice Blue offers 2 types of accounts to target different customer needs. The account types and available key features are described below:

Alice Blue Account Types

Account Type

Local Branch Support?

Call & Trade (Free)

Online/Mobile trading application?

Online account

No

Yes

Yes

Offline account

Yes

Yes

Yes

Alice Blue Special Offers

Free Equity Delivery Trade + Lifetime FREE AMC Demat Account

Get free equity delivery trading (truly no brokerage) and pay flat ₹20 intranet and F&O trade brokerage. In addition, get Lifetime Zero AMC Demat Account with no additional cost. To open an account with Alice Blue, simply leave your contact information and Alice Blue representatives will call you.


Alice Blue Brokerage Charges 2019

AliceBlue Account Opening Fees & Annual maintenance charges (AMC)

Trading Account Opening Charges (One Time)

  • Equity Trading + Demat Account: ₹310
  • MCX Trading Account: ₹120
  • ₹430 All segments

Trading Annual maintenance charges (AMC)

₹0

Demat Account Opening Charges (One Time)

₹0

Demat Account Annual Maintenance Charges (AMC)

₹0 (Free for life)

Note:

  • GST (18%) is applicable on all the charges.
  • The Lifetime Free AMC Demat Account is available to all customers. No one-time deposit or commitment needed.
AliceBlue Brokerage Charges

Equity Delivery Brokerage

₹0 (free)

Equity Intraday Brokerage

0.01% or ₹20 per trade whichever is lower

Equity F&O Brokerage

0.01% or ₹ 20 per trade whichever is lower

Currency F&O Brokerage

0.01% or ₹20 per trade whichever is lower

Commodity F&O Brokerage

0.01% or ₹20 per trade whichever is lower

Alice Blue Brokerage Fee Explained

Equity Delivery & Intraday

Alice Blue Charges

Equity Delivery

Equity Intraday

Brokerage

₹0

0.01% or ₹20 per trade whichever is lower

STT

0.1% on both Buy and Sell

0.025% on the Sell Side

Transaction / Turnover Charges

NSE ₹325 per crore | BSE ₹325 per crore

NSE ₹325 per crore | BSE ₹325 per crore

Goods and Services Tax (GST)

18% on (Brokerage + Transaction Charge)

18% on (Brokerage + Transaction Charge)

SEBI Charges

₹15/Crore

₹15/Crore

Stamp Charges*

State wise

State wise

Equity F&O Brokerage

Alice Blue F&O Brokerage

Futures

Options

Brokerage

0.01% or ₹20 per trade whichever is lower

0.01% or ₹20 per trade whichever is lower

STT

0.01% on Sell Side

0.05% on Sell Side(on Premium)

Transaction / Turnover Charges

NSE ₹190 per crore | BSE ₹190 per crore

NSE ₹5000 per crore | BSE ₹5000 per crore

Goods and Services Tax (GST)

18% on (Brokerage + Transaction Charge)

18% on (Brokerage + Transaction Charge)

SEBI Charges

₹15/Crore

₹15/Crore

Stamp Charges*

State wise

State wise

Currency F&O and Commodity Brokerage

Alice Blue Charges

Currency Futures

Currency Options

Commodity

Brokerage

0.01% or ₹20 per trade whichever is lower

0.01% or ₹20 per trade whichever is lower

0.01% or ₹20 per trade whichever is lower

STT

No STT

No STT

0.01% on Sell Side (Non-Agri)

Transaction / Turnover Charges

BSE ₹200 per crore

BSE ₹2000 (on premium) per crore (0.02%)

Non-Agri ₹260 (0.0026%) | Agri ₹260 per Crore

Goods and Services Tax (GST)

18% on (Brokerage + Transaction Charge)

18% on (Brokerage + Transaction Charge)

18% on (Brokerage + Transaction Charge)

SEBI Charges

₹15/Crore

₹15/Crore

₹15/Crore

Stamp Charges*

State wise

State wise

State wise

AliceBlue Fee Structure Explained:

  • Brokerage: The fee changed by broker for trading services offered.
  • STT: This government tax is charged only on the sell side for intraday and F&O trades. It is charged on both sides for Delivery trades in Equity.
  • Exchange Transaction or Turnover Charges: This is the fee charged by the exchange. I some case it also include the professional clearing charges.
  • Goods and Services Tax (GST): This tax is charged at 18% of the brokerage fee plus transaction charges.
  • SEBI Charges: This tax by SEBI is charged at flat ₹15 per Crore.
  • Stamp Duty: This government tax is charged based on the state where customer lives.

Other Charges (Alice Blue Hidden Fees):

  • Call & Trade/Square off charges: Additional ₹20 per executed order.
  • DP charges for delivery based equity selling - ₹15 per transaction.
  • Standard NSE charges, transaction charges and statutory levperies are charged.

Demat Account Charges:

Alice Blue is a DP service provider of CDSL. It offers Demat Account and its related services to customers.

AliceBlue Demat Charges (Regular Demat Account)

ID

Transaction

Charges

1

Demat Account Opening Charges

₹0

2

PoA Stamp Charges payable upfront (included with account opening charges)

₹150

3

Annual Maintenance Charges (AMC):

 

a. Individuals

₹0 (Free for life)

 

b. Corporate

₹0 (Free for life)

4

Transaction Charges per ISIN (Market Trades):

 

a. Buy (Receive)

₹0

 

b. Sell(Debit)

₹15 flat for every debit transaction

5

Inter Depository Transfer (Off-Market Trades):

 

a. Buy (Receive)

NIL

 

b. Sell(Debit)

0.04% or ₹25 whichever is higher

6

Demat (Per certificate)

₹10 per certificate + ₹50 per request

7

Remat (Per ISIN)

₹30 (Per certificate) + CDSL Charges

8

Courier charges per Demat/ Remat request

₹100

9

Pledge per ISIN

₹20 + ₹12 per request (CDSL Charges)

10

Unpledge per ISIN

₹20 + ₹12 per request (CDSL Charges)

11

Pledge Invocation per ISIN

₹20

12

Periodic Statement:

 

a. By Email

Free

 

b. Physical

₹0 per request

13

Adhoc / Non Periodic Statement Requests:

 

a. By Email

₹0 per request

 

b. Physical

₹0 per request

14

Delivery Instructions:

 

a. First Delivery Instruction Book

₹100 (10 leaves)

 

b. Every Additional Booklet

₹100 (10 leaves)

15

Cheque Bounce/ Per cheque

₹500

16

Failed Transactions

₹50 per ISIN

17

Modification in CML

₹0 Per request

18

KRA Upload / Download

₹0 Per request

Alice Blue Minimum Brokerage Fee

Alice Blue charge brokerage of flat ₹20 per trade or 0.01% whichever is lower.

They don,t charge any minimum brokerage. This is an advantage for traders who trade in small quantity or in penny stocks.

Note that the equity delivery trades (Cash & Carry) are totally brokerage free. Customer pays only government taxes for these trades.

Alice Blue Demat Minimum Charges

S/N

Service

Fees

Minimum Fees

1

Equity Debit Transaction (Market Order)

0.04% of the value of the transaction

₹20

2

Equity Debit Transaction (Off Market Order)

0.04% of the value of the transaction

₹40

3

Debt Debit Transaction (Market Order)

0.04% of the value of the transaction (max 5000)

₹20

4

Debt Debit Transaction (Off Market Order)

0.04% of the value of the transaction (max 5000)

₹40

Check out Alice Blue Brokerage Charges, Fees, AMC, Transaction Charges. Get detail about Alice Blue pricing, Alice Blue brokerage calculater, Alice Blue brokerage, Alice Blue plans, Alice Blue brokerage review, Alice Blue brokerage plans, Alice Blue fund transfer, Alice Blue intraday brokerage, Alice Blue charges, Alice Blue charge list, Alice Blue charges calculator, Alice Blue prepaid brokerage plans, Alice Blue yearly charges, Alice Blue fees, Alice Blue yearly maintenance charge, Alice Blue option brokerage and Alice Blue trading charges.


How to open account with Alice Blue Financial Services?

AliceBlue offers a trading and a demat account (2-in-1 account) to trade at BSE, NSE, and MCX. The company offers an account opening in 3 convenient ways:

  1. Instant Account Opening (Online eKYC and Aadhar eSign)

    Instant trading and demat account opening are available if you are eKYC complaint and your Aadhar number is linked to your correct phone number. This is the paperless way to open an account. No need to print, sign 1and send forms to the broker.

  2. Visit Alice Blue Branch

    Alice Blue has over 15 branch offices located across India. You could visit any of these branches to open an account with them.

  3. Request account opening form

    You could also request the account opening forms from the customer service. The account opening form is couriered to you. You could fill the form and send it to the given address.

The equity trading, commodity trading, and demat account are opened within 24 hours from when the broker receives the complete and correct forms.

Read Alice Blue Account Opening Process Review to find information about Alice Blue broker, Alice Blue branches, Alice Blue sub broker, Alice Blue support, Alice Blue customer care, Alice Blue user reviews, Alice Blue user manual, Alice Blue website, Alice Blue review and Alice Blue toll free number

Contact Alice Blue / Request Call Back

Aliceblue Free equity delivery trading (truly no brokerage) and Flat ₹20 intranet and F&O trade brokerage. Get the offer

Name:Phone
EmailCity
State
Are you a day trader?

Alice Blue Pros and Cons

Alice Blue Advantages

  • Equity Delivery trading is free. Pay max Rs 20 for trading in other segments.
  • Lifetime FREE AMC Demat Account is available with no precondition, upfront fees/deposits.
  • No minimum brokerage. No minimum commitment. No Prepaid Plans.
  • Higher intraday leverage. Up to 20x leverage in equity intraday.
  • Alice Blue is a financial services provider offering brokerage services since 2006.
  • Uses Omnesys NEST PLUS Trading Platform as the backend for ANT. Omnesys NEST offers powerful Risk Management System and Order Management System used by over 200 top brokers in India.
  • ANT Trading Software's are available for free to all its customers.
  • Advance order types i.e. Bracket Orders and Cover Orders are available to all customers.
  • Trading available at BSE, NSE, and MCX.
  • Paperless Instant Account Opening is available with eKYC and Aadhar eSignature.
  • The daily market report is available for free to all customers.
  • After trading hours orders are available.

Alice Blue Disadvantages

  • AliceBlue no more offers full-service brokerage services. They also stopped offering unlimited monthly/yearly trading plans.
  • Online IPO, NCD, and Corporate bonds are not available.
  • Broker-assisted trades (Call & Trade) are available at an extra ₹20 per executed order.
  • Mutual Funds investment is not available.
  • Margin Funding is not available.
  • Good Till Cancelled GTC Orders are not available

Alice Blue Exposure Margin

Alice Blue leverage for intraday, delivery, options, currency and commodities. Read Alice Blue exposure limit review.

SegmentExposure Margin
Equity Delivery3x (A category)
Equity IntradayUp to 20x (based on the stock)
Equity FutureIntraday - 10%(10x), Carry forward - 100%(1x) of Total margin (Span+ Exposure)
Equity OptionsIntraday - 3x Buy & 10x Sell, Carry forward - 100%(1x) of Total margin (Span+ Exposure)
Currency FutureIntraday - 10%(10x), Carry forward - 100%(1x) of Total margin (Span+ Exposure)
Currency OptionsIntraday - 10%(10x), Carry forward - 100%(1x) of Total margin (Span+ Exposure)
Commodity FutureIntraday - 10%(10x), Carry forward - 100%(1x) of Total span margin
Commodity Options

Alice Blue Complaints received at BSE/NSE

Number of customer complained against Alice Blue Financial Services share broker. The Alice Blue Financial Services consumer complaints provide the summary of grievance which went to exchange for resolution.

Alice Blue Customer Complaints

Exchange Financial Year Number of Clients * Total Complaints **
BSE 2019-20 486 3
NSE 2019-20 10,531 11
NSE 2018-19 6,513 7
NSE 2017-18 5,181 17
BSE 2016-17 54 1
NSE 2016-17 4,476 30
NSE 2015-16 4,317 22
NSE 2014-15 3,804 10
NSE 2013-14 2,065 2

* Number of active customers. As per SEBI guidelines each broker reports the detail of active clients to the exchange through unique client code (ucc) process every month.

** The total number of complaint received against the broker at the given exchange.

Enquiry Form


4 Comments

DK
4. DK  Sep 16, 2019 17:15 Reply
i requested for close my trading account and also sent sign copy of closure form, up to date no reply, if you want to open account then they call you and reply back you.

Ratings:

Brokerage - Average
Account Maintenance Fees - Very Poor
Website Usability - Average
Customer Service - Very Poor
Overall Experience - Very Poor
Rajesh
4.1. Rajesh  Sep 27, 2019 22:51
Worst service never ever show in my life,
While account activation received so many calls but after that no call, if u will they will not answer u r queries and they will disconnect u r calls.
Worst ALICEblue broking
Subrata karan
3. Subrata karan  Aug 16, 2019 17:11 Reply
Good broker house in india...I want to partner with Alice Blue

Ratings:

Brokerage - Excellent
Account Maintenance Fees - Above Average
Website Usability - Above Average
Customer Service - Above Average
Overall Experience - Above Average
Jothibash
2. Jothibash  Aug 8, 2019 17:10 Reply
!!!BEWARE OF THIS BROKING THIEVES!!! Never Open your Account with this Waste company. You will lose all your money becoz of their shit service. Apps, Dealing desks, RMs are worthless creatures. Better Try Angel Broking or Zerodha. You will worry for sure if you have the account with Alice blue. RC403 CHENNAI BRANCH. Mail me Jothibash@yahoo.com I ll show you the proof and the mails from Aliceblue
Venugopal
1. Venugopal  May 21, 2019 15:01 Reply
User friendly

Ratings:

Brokerage - Above Average
Account Maintenance Fees - Excellent
Website Usability - Excellent
Customer Service - Excellent
Overall Experience - Excellent

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