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Alice Blue Stock Trading, Demat, Brokerage and Reviews 2020

Incorporated in 2006, Alice Blue is a Bangalore based discount stock broker offering stock and commodity trading services at BSE, NSE, and MCX. Alice Blue also offers depository service (demat account) through its membership with CDSL.

AliceBlue offers 2 brokerage plans, 'Trade Pro' and 'Freedom 20' to its customers. In the 'Trade Pro' plan, the company charges percentage-based brokerage. Customers have to pay a fixed percentage of the trading value. For intraday trading, a trader has to pay 0.01% of the trade value for equity, Futures and Commodity segment and ₹20 per lot for Options. For delivery trades, the company charges 0.1% for equity delivery, 0.01% for Futures & Commodities and ₹20 per lot for Options trading.

The flat fee brokerage plan (Freedom 20) is designed to minimize the brokerage fee so that customers incur the lowest cost while trading. It is a discount brokerage plan which offers brokerages free equity delivery trades. The customer doesn't pay any brokerage fee for trade in this segment. For all other segments, Alice Blue charge flat ₹20 per executed order or 0.01% whichever is lower.

Alice Blue Financial Services has a network of 17 branches located in major cities across India. These branches offer personalized broker service to customers. It also has 1000+ Partners across India.

Alice Blue provides online share trading platforms to its customers. ANT (Analyse and Trade) is the trading platform offered by Alice Blue. It is built by TradeLab and uses Omnesys NEST as a backend. The platform is available in mobile, desktop and web versions. ANT Meta and ANT Scanner are trading software offered by the company for trade analysis.

The discount broker also offers access to proprietary and 3rd party online trading tools to help its customers deeply analyze their trades and make informed trading decisions. Customers can get access to these paid tools and apps on the 'Trade Store'. Major trading tools available on the Trade Store are-

Alice Blue also offers its customers access to Trade School, an online resource for learning investment concepts and trading skills.

Alice Blue Financial Services USP (Unique Sales Proposition)

Following are unique selling points of Alice Blue Financial Services:

• Experience trust of over 20 years as a full-service broker.
• ANT - A flagship trading platform built for analysis and trading.
• Discount brokerage plan Freedom 20 - A simple, low-cost and flat-fee brokerage plan.
• Equity Delivery brokerage is free. No broker fee for cash & carry trades.
• Pay 0.01% or ₹20 whichever is less brokerage for all other segments at BSE, NSE, and MCX.
• Higher Limits in Equity Intraday (Up to 20x).
• Free trading software's to all its customers.
• Advanced Trading Tools- ANT Meta and , ANT Scanner. and other 3rd party tools.
• Trade School an online resource for learning investment concepts and trading skills.

Account Types

Alice Blue offers 2 types of accounts to target different customer needs. The account types and available key features are described below:

Alice Blue Charges 2020

Note:

• GST (18%) is applicable on all the charges.

Alice Blue Brokerage Fee Explained

AliceBlue Fee Structure Explained:

• Brokerage: The fee charged by broker for trading services offered.
• STT: This government tax is charged only on the sell side for intraday and F&O trades. It is charged on both sides for Delivery trades in Equity.
• Exchange Transaction or Turnover Charges: This is the fee charged by the exchange. I some cases it also include professional clearing charges.
• Goods and Services Tax (GST): This tax is charged at 18% of the brokerage fee plus transaction charges.
• SEBI Charges: This tax by SEBI is charged at flat ₹5 per Crore.
• Stamp Duty: This government tax is charged based on the state where customer lives.

Other Charges (Alice Blue Hidden Fees):

• Call & Trade/Square off charges: Additional ₹20 per executed order.
• DP charges for delivery based equity selling - ₹15 per transaction.
• Standard NSE charges, transaction charges and statutory levies are charged.

Demat Account Charges:

Alice Blue is a DP service provider of CDSL. It offers Demat Account and its related services to customers.

Alice Blue Minimum Brokerage Fee

Alice Blue charges a brokerage of flat ₹20 per trade or 0.01% whichever is lower.

They don't charge any minimum brokerage fee. This is an advantage for traders who trade in small quantity or in penny stocks.

Note: The equity delivery trades (Cash & Carry) on Freedom (F20) plan is totally brokerage free. The customer pays only government taxes for these trades.

Visit Alice Blue Brokerage Charges Review for more detail.

Alice Blue Online Account Opening

AliceBlue offers a trading and a demat account (2-in-1 account) to trade at BSE, NSE, and MCX. The company offers an account opening in 3 convenient ways:

1. Instant Account Opening (Online eKYC and Aadhar eSign)

   Instant trading and demat account opening are available if you are eKYC complaint and your Aadhar number is linked to your correct phone number. This is the paperless way to open an account. No need to print, sign 1and send forms to the broker.

2. Visit Alice Blue Branch

   Alice Blue has over 15 branch offices located across India. You could visit any of these branches to open an account with them.

3. Request account opening form

   You could also request the account opening forms from the customer service. The account opening form is couriered to you. You could fill the form and send it to the given address.

The equity trading, commodity trading, and demat accounts are opened within 24 hours from when the broker receives the complete and correct forms.

Alice Blue Trading Software (Alice Blue Trading Platforms)

Alice Blue offers an online trading platform to its online customers for free. The trading platform includes a trading terminal for active traders, a website for casual traders and a mobile app for on-the-go traders.

ANT (Analysis and Trade)

ANT is the flagship trading platform offered by Alice Blue. It uses the latest technologies to help traders make informed decision while trading.

ANT is a rebranded Trading Platform build by TradeLab. The software is also used by other popular brokers like Zerodha, Religare, SASOnline, Trustline, Adroit etc. Tradelab offers cutting-edge technology platform since 2014.

Key features of ANT include a personal trading assistance to provide you with customized strategies, faster execution of trades, advanced charts with years of data, intelligent alerts and more.

ANT uses the OMNESYS NEST suite of products in the backend. This includes Omnesys API's, Risk Management System (RMS) and Order Management System (OMS). Omnesys offer the most stable and powerful backend for the trading application used by over 200 top brokers in India.

All the above trading software's are available for free of charges to all customers.

Visit Alice Blue Trading Software Review for more detail.

Alice Blue Pros and Cons

Alice Blue Pros (Advantages)

The following are the advantages of Alice Blue. You must read Alice Blue advantages and disadvantages before opening an account with Alice Blue. Alice Blue pros and cons help you find if it suits your investment needs.

• Equity Delivery trading in Freedom (F20) plan is free. Pay max of ₹20 for trading in other segments.
• No minimum brokerage. No minimum commitment. No Prepaid Plans.
• Higher intraday leverage. Up to 20x leverage in equity intraday.
• Alice Blue is a financial services provider offering brokerage services since 2006.
• Uses Omnesys NEST PLUS Trading Platform as the backend for ANT. Omnesys NEST offers powerful Risk Management System and Order Management System used by over 200 top brokers in India.
• ANT Trading Software is available for free to all its customers.
• Offers access to a range of 3rd party online trading tools & apps.
• Advance order types i.e. Bracket Orders and Cover Orders are available to all customers.
• Trading available at BSE, NSE, and MCX.
• Paperless Instant Account Opening is available with eKYC and Aadhar eSignature.
• The daily market report is available for free to all customers.
• After trading hours orders are available.
• Bracket Orders and Cover Orders are available.

Alice Blue Cons (Disadvantages)

The following are the cons of Alice Blue. Check the list of Alice Blue drawbacks.

• AliceBlue no more offers full-service brokerage services. They also stopped offering unlimited monthly/yearly trading plans.
• Online IPO, NCD, and Corporate bonds are not available.
• Broker-assisted trades (Call & Trade) are available at an extra ₹20 per executed order.
• Good Till Cancelled GTC Orders are not available.

Visit Alice Blue Margin Review for more detail.

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Alice Blue Ratings

Overall Rating	3.5/5
Fees	4.0/5
Brokerage	3.8/5
Usability	3.7/5
Customer Service	3.1/5
Research Capabilities	2.0/5

Based on 29 Votes by Alice Blue Customers

Do you trade with Alice Blue? Rate Alice Blue

* The number of active customers reported by the broker.

** The total number of complaints received against the broker at the given exchange.

Visit Alice Blue Complaints at BSE, NSE and MCX for detail report.

Note- On expiry day Index option limit will be 5X on selling

Alice Blue Reviews

• Alice Blue Charges Review
• Alice Blue Mobile App Review
• Alice Blue Margin
• Alice Blue Account Opening Process Review
• Alice Blue Demat Account Review
• Apply in IPO through Alice Blue
• Alice Blue Branch Offices / Sub Brokers / Franchise
• Alice Blue Trading Software Review
• Alice Blue NRI Account Review
• Alice Blue Mutual Fund Review
• Is Alice Blue safe for trading and long term investment?
• Alice Blue Complaint Monitor
• Alice Blue FAQs