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Alice Blue Stock Trading, Demat, Brokerage and Reviews 2021

235.76% 125,223 Clients

Incorporated in 2006, Alice Blue is a Bangalore based discount stock broker offering stock and commodity trading services at BSE, NSE, and MCX. Alice Blue also offers depository service (demat account) through its membership with CDSL.

AliceBlue offers one simple brokerage plans, Freedom 15 (F15) to its customers. The flat fee brokerage plan F15 minimizes the brokerage fee so that customers incur the lowest cost while trading. It is a discount brokerage plan which offers brokerages free equity delivery trades. The customer doesn't pay any brokerage fee for trade in this segment. For all other segments, Alice Blue charge flat Rs 15 per executed order or 0.01% whichever is lower.

Alice Blue Financial Services has a network of 17 branches located in major cities across India. These branches offer personalized broker service to customers. It also has 1000+ Partners across India.

Alice Blue provides online share trading platforms to its customers. ANT (Analyse and Trade) is the trading platform offered by Alice Blue. It is built by TradeLab and uses Omnesys NEST as a backend. The platform is available in mobile, desktop and web versions. ANT Meta and ANT Scanner are trading software offered by the company for trade analysis.

The discount broker also offers access to proprietary and 3rd party online trading tools to help its customers deeply analyze their trades and make informed trading decisions. Customers can get access to these paid tools and apps on the 'Trade Store'. Major trading tools available on the Trade Store are-

AliceBlue Trading Tools

Software Name	Description	Pricing
Advisorymandi	A share market app where customers can compare, select, and follow top market experts and get trading advice from them.	Rs 499
Alice Algo	Web and app-based Algo Trading tool	Subscription Based
ANT IQ	A platform to build your own trading strategy using Fibonacci, indicators, and patterns.	Lifetime Free
Alice Blue Mutual Funds	An online platform to buy mutual funds directly at zero brokerage and fee.	Zero for Aliceblue Clients only
Sensibull	An Options Strategy Builder & Trading platform.	Lite: Rs 600 pm Pro: Rs 950 pm
Smallcase	Offers pre-built portfolios created around a trading theme or idea	Rs 100 smallcase (Buy)
TickerTape	A tool to discover and analyze stocks.	Free

Alice Blue also offers its customers access to Trade School, an online resource for learning investment concepts and trading skills.

Alice Blue Financial Services USP (Unique Sales Proposition)

Following are unique selling points of Alice Blue Financial Services:

Experience trust of over 20 years as a full-service broker.
ANT - A flagship trading platform built for analysis and trading.
Discount brokerage plan Freedom 15 - A simple, low-cost and flat-fee brokerage plan.
Equity Delivery brokerage is free. No broker fee for cash & carry trades.
Pay 0.01% or Rs 15 whichever is less brokerage for all other segments at BSE, NSE, and MCX.
Free trading software's to all its customers.
Advanced Trading Tools- ANT Meta and , ANT Scanner. and other 3rd party tools.
Trade School an online resource for learning investment concepts and trading skills.

Alice Blue Special Offers

Free Equity Delivery Trade + FREE Account Opening

Trade brokerage-free equity delivery (truly no brokerage). Pay flat Rs 15 per trade for Intra-day and F&O. Open FREE Instant Account online with Alice Blue and start trading today.

Account Types

Alice Blue offers 2 types of accounts to target different customer needs. The account types and available key features are described below:

Alice Blue Account Types
Account Type	Local Branch Support?	Call & Trade (Free)	Online/Mobile trading application?
Online account	No	Yes	Yes
Offline account	Yes	Yes	Yes

Alice Blue Charges 2021

AliceBlue Account Opening Fees & Annual maintenance charges (AMC)
Trading Account Opening Charges (One Time)	Equity Trading + Demat Account: Rs 310 MCX (Lifetime trading account): Rs 200 Rs 500 All segments
Trading Annual maintenance charges (AMC)	Rs 0
Demat Account Opening Charges (One Time)	Rs 0
Demat Account Annual Maintenance Charges (AMC)	Rs 400

Alice Blue Brokerage & Fees- Freedom Plans (F15)

Equity Delivery Brokerage	Rs 0 (free)
Equity Intraday Brokerage	Rs 15 per order or 0.01% whichever is lower
Equity Future Brokerage	Rs 15 per order or 0.01% whichever is lower
Equity Option Brokerage	Rs 15 per order
Currency Future Brokerage	Rs 15 per order or 0.01% whichever is lower
Currency Option Brokerage	Rs 10 per order
Commodity Future Brokerage	Rs 15 per order or 0.01% whichever is lower
Commodity Option Brokerage	Rs 15 per order

Alice Blue Brokerage Fee Explained

Equity Delivery & Intraday
Alice Blue Charges	Equity Delivery	Equity Intraday
STT	0.1% on both Buy and Sell	0.025% on the Sell Side
Transaction / Turnover Charges	NSE Rs 325 per crore \| BSE Rs 325 per crore	NSE Rs 325 per crore \| BSE Rs 325 per crore
Goods and Services Tax (GST)	18% on (Brokerage + Transaction Charge)	18% on (Brokerage + Transaction Charge)
SEBI Charges	Rs 5/Crore	Rs 5/Crore
Stamp Charges*	State-wise	State-wise

Equity F&O Brokerage
Alice Blue F&O Brokerage	Futures	Options
STT	0.01% on Sell Side	0.05% on Sell Side(on Premium)
Transaction / Turnover Charges	NSE Rs 190 per crore \| BSE Rs 190 per crore	NSE Rs 5000 per crore \| BSE Rs 5000 per crore
Goods and Services Tax (GST)	18% on (Brokerage + Transaction Charge)	18% on (Brokerage + Transaction Charge)
SEBI Charges	Rs 5/Crore	Rs 5/Crore
Stamp Charges*	State-wise	State-wise

Currency F&O and Commodity Brokerage
Alice Blue Charges	Currency Futures	Currency Options	Commodity
STT	No STT	No STT	0.01% on Sell Side (Non-Agri)
Transaction / Turnover Charges	BSE Rs 200 per crore	BSE Rs 2000 (on premium) per crore (0.02%)	Non-Agri Rs 260 (0.0026%) \| Agri Rs 260 per Crore
Goods and Services Tax (GST)	18% on (Brokerage + Transaction Charge)	18% on (Brokerage + Transaction Charge)	18% on (Brokerage + Transaction Charge)
SEBI Charges	Rs 5/Crore	Rs 5/Crore	Rs 5/Crore
Stamp Charges*	State-wise	State-wise	State-wise

AliceBlue Fee Structure Explained:

Brokerage: The fee charged by broker for trading services offered.
STT: This government tax is charged only on the sell side for intraday and F&O trades. It is charged on both sides for Delivery trades in Equity.
Exchange Transaction or Turnover Charges: This is the fee charged by the exchange. I some cases it also include professional clearing charges.
Goods and Services Tax (GST): This tax is charged at 18% of the brokerage fee plus transaction charges.
SEBI Charges: This tax by SEBI is charged at flat Rs 5 per Crore.
Stamp Duty: This government tax is charged based on the state where customer lives.

Other Charges (Alice Blue Hidden Fees):

Call & Trade/Square off charges: Additional Rs 20 per executed order.
DP charges for delivery based equity selling - Rs 15 per transaction.
Standard NSE charges, transaction charges and statutory levies are charged.

Demat Account Charges:

Alice Blue is a DP service provider of CDSL. It offers Demat Account and its related services to customers.

AliceBlue Demat Charges (Regular Demat Account)
ID	Transaction	Charges
1	Demat Account Opening Charges	Rs 0
2	PoA Stamp Charges payable upfront (included with account opening charges)	Rs 150
3	Annual Maintenance Charges (AMC):
	a. Individuals	Rs 400
	b. Corporate	Rs 400
4	Transaction Charges per ISIN (Market Trades):
	a. Buy (Receive)	Rs 0
	b. Sell(Debit)	Rs 15 flat for every debit transaction
5	Inter Depository Transfer (Off-Market Trades):
	a. Buy (Receive)	NIL
	b. Sell(Debit)	0.04% or Rs 25 whichever is higher
6	Demat (Per certificate)	Rs 10 per certificate + Rs 50 per request
7	Remat (Per ISIN)	Rs 30 (Per certificate) + CDSL Charges
8	Courier charges per Demat/ Remat request	Rs 100
9	Pledge per ISIN	Rs 20 + Rs 12 per request (CDSL Charges)
10	Unpledge per ISIN	Rs 20 + Rs 12 per request (CDSL Charges)
11	Pledge Invocation per ISIN	Rs 20
12	Periodic Statement:
	a. By Email	Free
	b. Physical	Rs 0 per request
13	Adhoc / Non-Periodic Statement Requests:
	a. By Email	Rs 0 per request
	b. Physical	Rs 0 per request
14	Delivery Instructions:
	a. First Delivery Instruction Book	Rs 100 (10 leaves)
	b. Every Additional Booklet	Rs 100 (10 leaves)
15	Cheque Bounce/ Per cheque	Rs 500
16	Failed Transactions	Rs 50 per ISIN
17	Modification in CML	Rs 0 Per request
18	KRA Upload / Download	Rs 0 Per request

Alice Blue Minimum Brokerage Fee

Alice Blue charges a brokerage of flat Rs 15 per trade or 0.01% whichever is lower.

They don't charge any minimum brokerage fee. This is an advantage for traders who trade in small quantity or in penny stocks.

Note: The equity delivery trades (Cash & Carry) on Freedom (F15) plan is totally brokerage free. The customer pays only government taxes for these trades.

Alice Blue Demat Minimum Charges

S/N	Service	Fees	Minimum Fees
1	Equity Debit Transaction (Market Order)	0.04% of the value of the transaction	Rs 20
2	Equity Debit Transaction (Off Market Order)	0.04% of the value of the transaction	Rs 40
3	Debt Debit Transaction (Market Order)	0.04% of the value of the transaction (max 5000)	Rs 20
4	Debt Debit Transaction (Off Market Order)	0.04% of the value of the transaction (max 5000)	Rs 40

Visit Alice Blue Brokerage Charges Review for more detail.

Special Offer: Get brokerage FREE equity delivery trading (truly no brokerage) and Flat Rs 15 intranet and F&O trade brokerage. Open FREE Instant Account online with Alice Blue and start trading today.

Alice Blue Online Account Opening

AliceBlue offers a trading and a demat account (2-in-1 account) to trade at BSE, NSE, and MCX. The company offers an account opening in 3 convenient ways:

Instant Account Opening (Online eKYC and Aadhar eSign)
Instant trading and demat account opening are available if you are eKYC complaint and your Aadhar number is linked to your correct phone number. This is the paperless way to open an account. No need to print, sign 1and send forms to the broker.
Visit Alice Blue Branch
Alice Blue has over 15 branch offices located across India. You could visit any of these branches to open an account with them.
Request account opening form
You could also request the account opening forms from the customer service. The account opening form is couriered to you. You could fill the form and send it to the given address.

The equity trading, commodity trading, and demat accounts are opened within 24 hours from when the broker receives the complete and correct forms.

Alice Blue Trading Software (Alice Blue Trading Platforms)

Alice Blue offers an online trading platform to its online customers for free. The trading platform includes a trading terminal for active traders, a website for casual traders and a mobile app for on-the-go traders.

ANT (Analysis and Trade)

ANT is the flagship trading platform offered by Alice Blue. It uses the latest technologies to help traders make informed decision while trading.

ANT is a rebranded Trading Platform build by TradeLab. The software is also used by other popular brokers like Zerodha, Religare, SASOnline, Trustline, Adroit etc. Tradelab offers cutting-edge technology platform since 2014.

Key features of ANT include a personal trading assistance to provide you with customized strategies, faster execution of trades, advanced charts with years of data, intelligent alerts and more.

ANT uses the OMNESYS NEST suite of products in the backend. This includes Omnesys API's, Risk Management System (RMS) and Order Management System (OMS). Omnesys offer the most stable and powerful backend for the trading application used by over 200 top brokers in India.

AliceBlue ANT Online Trading Software

Platform	Type	Description
ANT Desk	Trading Terminal	ANT Desk is also an installable trading terminal. It is designed for the fast, secure and flexible way to trade. This app is loaded with professional-grade tools.
ANT Web	Website	Web (browser) based trading platform with streaming quotes and rich user experience. It works with all devices with a web browser. It's a light-weight online trading app. It also includes ANT Scanner, a tool to filter stocks based on given criteria.
ANT Mobi	Android and iOS App	Android and Apple iOS mobile trading app for on-the-go traders. The trading app is loaded with rich features like the trade from the charts, trading across segment and exchanges, reports and fund transfer features. It also includes ANT Scanner, a tool to filter stocks based on given criteria.
BOT - Back office Transformation	Website	A back office software that helps customers track your day to day transactions.

All the above trading software's are available for free of charges to all customers.

Visit Alice Blue Trading Software Review for more detail.

Alice Blue Pros and Cons

Alice Blue Pros (Advantages)

The following are the advantages of Alice Blue. You must read Alice Blue advantages and disadvantages before opening an account with Alice Blue. Alice Blue pros and cons help you find if it suits your investment needs.

Equity Delivery trading in Freedom (F15) plan is free. Pay max of Rs 15 for trading in other segments.
No minimum brokerage. No minimum commitment. No Prepaid Plans.
Alice Blue is a financial services provider offering brokerage services since 2006.
Uses Omnesys NEST PLUS Trading Platform as the backend for ANT. Omnesys NEST offers powerful Risk Management System and Order Management System used by over 200 top brokers in India.
ANT Trading Software is available for free to all its customers.
Offers access to a range of 3rd party online trading tools & apps.
Advance order types i.e. Bracket Orders and Cover Orders are available to all customers.
Trading available at BSE, NSE, and MCX.
Paperless Instant Account Opening is available with eKYC and Aadhar eSignature.
The daily market report is available for free to all customers.
After trading hours orders are available.
Bracket Orders and Cover Orders are available.

Alice Blue Cons (Disadvantages)

The following are the cons of Alice Blue. Check the list of Alice Blue drawbacks.

AliceBlue no more offers full-service brokerage services. They also stopped offering unlimited monthly/yearly trading plans.
Online IPO, NCD, and Corporate bonds are not available.
Broker-assisted trades (Call & Trade) are available at an extra Rs 20 per executed order.
Good Till Cancelled GTC Orders are not available.

Alice Blue Margin / Exposure

Alice Blue leverage for intraday, delivery, options, currency and commodities.

Segment	Margin
Equity Delivery	1x
Equity Intraday	8x (NSE Nifty 50 and BSE A group stocks)
Equity Future	2x
Equity Options	2x
Currency Future	2x
Currency Options	2x
Commodity Future	2x
Commodity Options	2x

Visit Alice Blue Margin Review for more detail.

Alice Blue Ratings

Overall Rating	3.4/5
Fees	3.8/5
Brokerage	3.7/5
Usability	3.5/5
Customer Service	3.0/5
Research Capabilities	1.9/5

Based on 31 Votes by Alice Blue Customers

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Alice Blue Complaint

The number of Alice Blue customer complaint received by the exchanges. The Alice Blue consumer complaint report helps understanding the Alice Blue Financial Services quality and relibility of service.

Exchange	Financial Year	Number of Clients*	Complaints**	%
NSE	2020-21	125,223	167	0.13%
BSE	2020-21	3,088	3	0.1%
NSE	2019-20	37,295	87	0.23%
BSE	2019-20	3,071	5	0.16%
NSE	2018-19	6,513	7	0.11%
NSE	2017-18	5,181	17	0.33%
NSE	2016-17	4,476	30	0.67%
BSE	2016-17	54	1	1.85%
NSE	2015-16	4,317	22	0.51%
NSE	2014-15	3,804	10	0.26%

* The number of active customers reported by the broker.

** The total number of complaints received against the broker at the given exchange.

Visit Alice Blue Complaints at BSE, NSE and MCX for detail report.

Frequently Asked Questions

1. What is Alice Blue?

Alice Blue is a Bangalore-based discount stock broker offering online Equity, Currency, and Commodity trading services on BSE, NSE, MCX, and MCX-SX (now known as MSE). The company also provides mutual fund investment services to its clients. Alice Blue offers depository services through its membership with CDSL.

Alice Blue offers both fixed price and percentage-based brokerage plans. The company provides up to 10 times exposure on intraday trades.

Alice Blue offers its clients access to ANT trading software. ANT is available in desktop, mobile, and web versions and offers many useful trading features to traders. The company's 'Trade Store' offers its clients access to more than 15 third-party trading platforms and products like Sensibull, Smallcase, etc. Clients can buy access or subscribe to various products from the store.

Alice Blue runs an online investor education platform known as Trade School that offers webinars, articles, and other content on various aspects of investing and trading. The company has a network of more than 1000 branches and partners across India.

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2. How is Alice Blue broker?

Alice Blue is a reliable discount stock broker in India. The company has been offering services since 2006. It has a strong physical presence across India. Alice Blue is a SEBI registered broker and is a member of NSE, BSE, MCX, and MCX-SX(now known as MSE). Alice Blue is a DP (Depository Participant) with CDSL.

Overall, Alice Broker is a good broker with no major violations reported to date.

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3. How to buy shares in Alice Blue?
You can buy shares in Alice Blue either through its website or ANT Mobi app.

Steps to buy shares in Alice Blue:
1. Open the 'ANT Mobi' mobile trading app/website by Alice Blue.
2. Log in using your Client ID and password that opens the default market watchlist screen displaying different scrips.
3. Type and select the name of the stock you want to buy using the search icon on the top right corner of the screen.
4. Click on the 'BUY' button on the bottom left of the screen.
5. Enter the quantity and price at which you want to buy the stock. Hit on the 'BUY' button at the bottom of the screen to confirm your order.
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4. How to open an Alice Blue account online?
Alice Blue offers instant online paperless account opening in few minutes. The account opening process is integrated with the e-KYC and Aadhaar.

Steps to open Alice Blue account online
1. Click here to go to Alice Blue website.
2. Go to Ekyc Sign-upfor opening an online trading account.
3. After you submit the E-KYC, update your Email id, Mobile number and select the nearest branch.
4. Once you enroll, update your PAN and Date of Birth.
5. Choose applicable segments with respective Alice Blue brokerage plans.
6. Complete the payment process.
7. Update your Profile with Aadhaar details, Address,
8. You will receive an OTP on your registered mobile number. Enter the same
9. Update your Bank Details.
10. Verifyyour personal information.
11. Update your Financial Detailslike Occupation, NET income, Tax details, etc.
12. Select your nomination
13. Upload the required documents.
14. Select "Digio" for e-signature.
15. You will receive 2 OTPs.
16. Update both OTPs and then download the Online Registrationform enclosed with a Client code and proof.
Open Instant Account - Start Trading Today

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Alice Blue Reviews

Compare Alice Blue with Top Brokers in India

Alice Blue Vs Zerodha	Alice Blue Vs ICICI Direct	Alice Blue Vs HDFC Securities
Alice Blue Vs Sharekhan	Alice Blue Vs AxisDirect	Alice Blue Vs Angel Broking
Alice Blue Vs Kotak Securities	Alice Blue Vs Motilal Oswal	Alice Blue Vs Groww
Alice Blue Vs Dhani Stocks	Alice Blue Vs Stoxkart	Alice Blue Vs IIFL Securities
Alice Blue Vs SBI Securities	Alice Blue Vs Geojit	Alice Blue Vs Religare
Alice Blue Vs Edelweiss	Alice Blue Vs SMC Global	Alice Blue Vs Nirmal Bang
Alice Blue Vs 5paisa	Alice Blue Vs Ventura	Alice Blue Vs Upstox
Alice Blue Vs Anand Rathi	Alice Blue Vs Master Trust	Alice Blue Vs Indiabulls
Alice Blue Vs Aditya Birla Money	Alice Blue Vs Bonanza	Alice Blue Vs SAMCO
Alice Blue Vs TradingBells	Alice Blue Vs IDBI Capital	Alice Blue Vs TradeSmart
Alice Blue Vs SAS Online	Alice Blue Vs iTradeOnline	Alice Blue Vs RK Global
Alice Blue Vs Tradeplus	Alice Blue Vs Tradejini	Alice Blue Vs Wisdom Capital
Alice Blue Vs Fyers	Alice Blue Vs Finvasia	Alice Blue Vs Prostocks
Alice Blue Vs RMoney	Alice Blue Vs Beeline	Alice Blue Vs Just Trade
Alice Blue Vs Achiievers	Alice Blue Vs Trustline	Alice Blue Vs Yes Securities
Alice Blue Vs Indira Securities	Alice Blue Vs Paytm Money	Alice Blue Vs Choice Broking
Alice Blue Vs GCL Securities

43 Comments

43. balakrishnan Apr 23, 2021 18:03

It is having lot of hidden charges compared to other brokers, Be Aware it.

42. Pranav Feb 25, 2021 09:15

Worst broker. They do not have a stable system. Even API code they provide is not accurate. BTST not available. They have been running complete trading on Beta website since 1 month. They don't have a fully developed system. Even you can improve there API code better than them. Only good thing is free web socket data after account opening. The only reason to have account with them is live data.

41. Aniket Subhashrao Deshmukh Feb 3, 2021 20:37

FUNDS ADDING ISSUE IS THE MAJOR DRWABAG.

Ratings:

Brokerage - Excellent
Account Maintenance Fees - Excellent
Website Usability - Excellent
Research Capabilities - Excellent
Customer Service - Excellent
Overall Experience - Excellent

40. Satish Kumar Jan 31, 2021 13:33

One good thing is common account for NSE and MCX. yes no need to feed money for NSE and MCX separately.

39. Madhu Koli Dec 12, 2020 13:04

Worst fraud broker. They advertise one, operate under another one in terms of margin or brokerage. Brokerage and hidden charges let u feel robbed and beat on their firm. One small example is that, they show BO order Rs.4. But in reality it is Rs.9.44. They don't even know or care that BO itself means Bracketing both entry and exit. But these waste broker charge on both entry and exit which is too much frustrating. Some times order stuck in the way to exchange and u r done. Ur losses or profits undefined. U cannot get any solvation from this broker. If at all to rate this broker we shall rate in Negative only not even a single star, because this broker is a FRAUD star for which we can't give any stars.

38. Madhu Koli Dec 12, 2020 12:32

This broker is a fraud. They charge high brokerage n hidden charges are absolute not at all controllable. Account opening is pathetic. Even if u got opened, there starts the journey of seating on which, u have needles which r not visible to u. U may try to sit comfortably as far as u can, but u can't. They show brokerage plans margin plans which are totally different. There comes the BO Order charge which is worst scenario. Arey o lafoot faultuu joker broker, BO itself brackets both entry and exit under one order. Then how can u charge entry and exit seperately???? Worst fraud milmaker Broker.

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Average
Research Capabilities - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor

37. Mahesh Patange Oct 10, 2020 13:16

Alice blue very poor account opening process, I have apply for account opening and pay 500rs but from one month over/ completed not open my account and customer care not responding me so I think I lost my 500 RS.

36. Enrich Financial Nov 20, 2020 15:57

Enrich is the best online broking firm dealing with top 3 asset classes like Equity, Commodity and Mutual Funds.
Enrich provides promising customer services with quality products.
Enrich trading platforms Market Hunt and Mobile Hunt are the most advanced trading software among other brokers.
Enrich provides free intraday trading tips and calls for every market movements.

35. BISWAJIT BHANJA Nov 17, 2020 15:17

ALICEBLUE is 3rd class broker. They can't even open a corporate Trading & Demat account after receiving all the necessary documents for the same one and half months before. It's more than one and half month we are waiting for the same. They are not receiving any calls, don't even bother to ring back or to repose any email from us. I haven't seen such kind of stock market broker in my stock market career (20 years). I don't think they deserve to do business in stock market domain.

34. Susanta Guru Nov 6, 2020 14:56

Just terrible from all front.

1. The web portal gets hang most of the peak time, order execution takes time.
2. Lot of hidden charges and no explanation. Some penalty they charge like "DAILY PRCESS LATE PAYMENT" without any reason. It will kill all your profit.
3. Service; just forget it.

Good luck those who trade with Aliceblue, I had two accounts but closed one now and the other one is going to close by this month.

Ratings:

Brokerage - Below Average
Account Maintenance Fees - Below Average
Website Usability - Very Poor
Research Capabilities - Below Average
Customer Service - Very Poor
Overall Experience - Very Poor

33. Es Oct 13, 2020 23:54

Future charges are more, cannot take multiple trades, huge % of profit eaten as commission and charges.. zerodha s the best.

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Average
Website Usability - Average
Research Capabilities - Very Poor
Customer Service - Below Average
Overall Experience - Below Average

32. Mahesh Patange Oct 10, 2020 14:14

31. Balakrishnan c Dec 9, 2019 21:55

It is just a piece of shit. worst customer service Especially ERODE branch.They think that they are government employee no need to respond to any customer request.There are some HIDDEN CHARGES TOO. beware from this kind of ----

31.1. PERUMAL Mar 20, 2020 22:07

CORRECT SIR

31.2. Susanta Guru Oct 9, 2020 05:45

Very much true, no response from local representatives about any query, lot of hidden charges and never clarify why those charges, patheitic.. Just stay away guys..

30. Susanta Guru Oct 9, 2020 05:43

Very bad from all aspects, be not clarified cost/deductions, local or email services, web portal is horrible which never works when needed (rush hour).

Ratings:

Brokerage - Below Average
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Research Capabilities - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor

29. Ranchhodbhai Patel Oct 4, 2020 11:53

Very Bad stock broker. No clarity about margin facility in different trades. How we can manage our day trade without clarity of margin? Its margin calculator & actual trading result showing different, so many times my entry orders are rejected. So changes to get profit was lost many times. Web trading terminal also very bad. Not showing trade entry in time. Its staff also very bad, never replying to our questions. Over all my opinion, please not open account with aliceblue broker. Quick immedigiately.

28. R.R.MANIKANTAN Sep 22, 2020 23:57

Please avoid this broker. They have given wrong commitments, and putting brokerage plan on their own. There is huge communication gap between new customer and front line staff. After collecting the account opening fee, they have not at all cared the customers. My humble request you not to open account with this broker.

27. dipak kr bhunia Sep 12, 2020 01:09

VERY VERY BAD SERVICE FROM KOLKATA, MAN RECEIVING PH NO 7003297641, DOESN'T HAVE ANY PATIENCE,NOT WORTHY OF BEING A PERSON. COMPANY SHOULD TAKE APPROPRIATE ACTION. OUT DATED SOFTWARE. VERY ROUGH BEHAVIOUR FROM KOLKATA

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Above Average
Website Usability - Very Poor
Research Capabilities - Very Poor
Customer Service - Very Poor
Overall Experience - Below Average

26. Monica Saha Sep 3, 2020 18:37

Hi,
Please do not open account with Alice blue. No clarity provided on Margin used and available cash.I have lost almost 8k without any intimation. Customer care executives disconnecting the calls during the discussion if no answer is available.
Alice Blue sold my shares without any notice, when I received a msg then i called customer care and then they have informed that you have used margin so we recovered. They have sold the share in loss.
Customer care service is pathetic, no clarity to executives.
Finally I took a call and discontinuing my account with Alice Blue.
Regards,
Monica Saha

25. kamlesh jat Sep 1, 2020 14:02

Worst discount broker ever seen. no reply after fee payment, no response from there team even after writing several mail to them.

Do not go with such broker

better to go with Zerodha or Upstox

24. HUDDA KAMRUDDIN R Aug 15, 2020 17:03

NEVER OPEN ACCOUNT IN ALICE BLUE ,THEY DEDUCTED MY R200 FOR ACTIVATING
MCX. I HAVE BEEN TRYING TO CONTACT BY MAIL AND CALL NOBODY IS ANSWERING
STIL MY MCX NOT ACTIVATE A MONTH HAS PASSED.THEY ARE CHEATER AND IRRESPONSIBLE

Ratings:

Brokerage - Average
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Research Capabilities - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor

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