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13.21% 141,760 Clients
Incorporated in 2006, Alice Blue is a Bangalore based discount stock broker offering stock and commodity trading services at BSE, NSE, and MCX. Alice Blue also offers depository service (demat account) through its membership with CDSL.
AliceBlue offers one simple brokerage plans, Freedom 15 (F15) to its customers. The flat fee brokerage plan F15 minimizes the brokerage fee so that customers incur the lowest cost while trading. It is a discount brokerage plan which offers brokerages free equity delivery trades. The customer doesn't pay any brokerage fee for trade in this segment. For all other segments, Alice Blue charge flat Rs 15 per executed order or 0.01% whichever is lower.
Alice Blue Financial Services has a network of 17 branches located in major cities across India. These branches offer personalized broker service to customers. It also has 1000+ Partners across India.
Alice Blue provides online share trading platforms to its customers. ANT (Analyse and Trade) is the trading platform offered by Alice Blue. It is built by TradeLab and uses Omnesys NEST as a backend. The platform is available in mobile, desktop and web versions. ANT Meta and ANT Scanner are trading software offered by the company for trade analysis.
The discount broker also offers access to proprietary and 3rd party online trading tools to help its customers deeply analyze their trades and make informed trading decisions. Customers can get access to these paid tools and apps on the 'Trade Store'. Major trading tools available on the Trade Store are-
|
Software Name |
Description |
Pricing |
|---|---|---|
|
Advisorymandi |
A share market app where customers can compare, select, and follow top market experts and get trading advice from them. |
Rs 499 |
|
Alice Algo |
Web and app-based Algo Trading tool |
Subscription Based |
|
ANT IQ |
A platform to build your own trading strategy using Fibonacci, indicators, and patterns. |
Lifetime Free |
|
Alice Blue Mutual Funds |
An online platform to buy mutual funds directly at zero brokerage and fee. |
Zero for Aliceblue Clients only |
|
An Options Strategy Builder & Trading platform. |
Lite: Rs 600 pm Pro: Rs 950 pm |
|
|
Smallcase |
Offers pre-built portfolios created around a trading theme or idea |
Rs 100 smallcase (Buy) |
|
TickerTape |
A tool to discover and analyze stocks. |
Free |
Alice Blue also offers its customers access to Trade School, an online resource for learning investment concepts and trading skills.
Following are unique selling points of Alice Blue Financial Services:
Trade brokerage-free equity delivery (truly no brokerage). Pay flat Rs 15 per trade for Intra-day and F&O. Open FREE Instant Account online with Alice Blue and start trading today.
Alice Blue offers 2 types of accounts to target different customer needs. The account types and available key features are described below:
Account Type | Local Branch Support? | Call & Trade (Free) | Online/Mobile trading application? |
Online account | No | Yes | Yes |
Offline account | Yes | Yes | Yes |
Trading Account Opening Charges (One Time) |
|
Trading Annual maintenance charges (AMC) | Rs 0 |
Demat Account Opening Charges (One Time) | Rs 0 |
Demat Account Annual Maintenance Charges (AMC) | Rs 400 |
|
Equity Delivery Brokerage |
Rs 0 (free) |
|
Equity Intraday Brokerage |
Rs 15 per order or 0.01% whichever is lower |
|
Equity Future Brokerage |
Rs 15 per order or 0.01% whichever is lower |
|
Equity Option Brokerage |
Rs 15 per order |
|
Currency Future Brokerage |
Rs 15 per order or 0.01% whichever is lower |
|
Currency Option Brokerage |
Rs 10 per order |
|
Commodity Future Brokerage |
Rs 15 per order or 0.01% whichever is lower |
|
Commodity Option Brokerage |
Rs 15 per order |
Alice Blue Charges | Equity Delivery | Equity Intraday |
0.1% on both Buy and Sell | 0.025% on the Sell Side | |
Transaction / Turnover Charges | NSE Rs 325 per crore | BSE Rs 325 per crore | NSE Rs 325 per crore | BSE Rs 325 per crore |
Goods and Services Tax (GST) | 18% on (Brokerage + Transaction Charge) | 18% on (Brokerage + Transaction Charge) |
SEBI Charges | 0.0001% (Rs 10/Crore) | 0.0001% (Rs 10/Crore) |
Stamp Charges* | State-wise | State-wise |
Alice Blue F&O Brokerage | Futures | Options |
0.01% on Sell Side | 0.05% on Sell Side(on Premium) | |
Transaction / Turnover Charges | NSE Rs 190 per crore | BSE Rs 190 per crore | NSE Rs 5000 per crore | BSE Rs 5000 per crore |
Goods and Services Tax (GST) | 18% on (Brokerage + Transaction Charge) | 18% on (Brokerage + Transaction Charge) |
SEBI Charges | 0.0001% (Rs 10/Crore) | 0.0001% (Rs 10/Crore) |
Stamp Charges* | State-wise | State-wise |
Alice Blue Charges | Currency Futures | Currency Options | Commodity |
No STT | No STT | 0.01% on Sell Side (Non-Agri) | |
Transaction / Turnover Charges | BSE Rs 200 per crore | BSE Rs 2000 (on premium) per crore (0.02%) | Non-Agri Rs 260 (0.0026%) | Agri Rs 260 per Crore |
Goods and Services Tax (GST) | 18% on (Brokerage + Transaction Charge) | 18% on (Brokerage + Transaction Charge) | 18% on (Brokerage + Transaction Charge) |
SEBI Charges | 0.0001% (Rs 10/Crore) | 0.0001% (Rs 10/Crore) | |
Stamp Charges* | State-wise | State-wise | State-wise |
AliceBlue Fee Structure Explained:
Alice Blue is a DP service provider of CDSL. It offers Demat Account and its related services to customers.
ID | Transaction | Charges |
1 | Demat Account Opening Charges | Rs 0 |
2 | PoA Stamp Charges payable upfront (included with account opening charges) | Rs 150 |
3 | Annual Maintenance Charges (AMC): | |
a. Individuals | Rs 400 | |
b. Corporate | Rs 400 | |
4 | Transaction Charges per ISIN (Market Trades): | |
a. Buy (Receive) | Rs 0 | |
b. Sell(Debit) | Rs 15 flat for every debit transaction | |
5 | Inter Depository Transfer (Off-Market Trades): | |
a. Buy (Receive) | NIL | |
b. Sell(Debit) | 0.04% or Rs 25 whichever is higher | |
6 | Demat (Per certificate) | Rs 10 per certificate + Rs 50 per request |
7 | Remat (Per ISIN) | Rs 30 (Per certificate) + CDSL Charges |
8 | Courier charges per Demat/ Remat request | Rs 100 |
9 | Pledge per ISIN | Rs 20 + Rs 12 per request (CDSL Charges) |
10 | Unpledge per ISIN | Rs 20 + Rs 12 per request (CDSL Charges) |
11 | Pledge Invocation per ISIN | Rs 20 |
12 | Periodic Statement: | |
a. By Email | Free | |
b. Physical | Rs 0 per request | |
13 | Adhoc / Non-Periodic Statement Requests: | |
a. By Email | Rs 0 per request | |
b. Physical | Rs 0 per request | |
14 | Delivery Instructions: | |
a. First Delivery Instruction Book | Rs 100 (10 leaves) | |
b. Every Additional Booklet | Rs 100 (10 leaves) | |
15 | Cheque Bounce/ Per cheque | Rs 500 |
16 | Failed Transactions | Rs 50 per ISIN |
17 | Modification in CML | Rs 0 Per request |
18 | KRA Upload / Download | Rs 0 Per request |
Alice Blue charges a brokerage of flat Rs 15 per trade or 0.01% whichever is lower.
They don't charge any minimum brokerage fee. This is an advantage for traders who trade in small quantity or in penny stocks.
Note: The equity delivery trades (Cash & Carry) on Freedom (F15) plan is totally brokerage free. The customer pays only government taxes for these trades.
S/N | Service | Fees | Minimum Fees |
1 | Equity Debit Transaction (Market Order) | 0.04% of the value of the transaction | Rs 20 |
2 | Equity Debit Transaction (Off Market Order) | 0.04% of the value of the transaction | Rs 40 |
3 | Debt Debit Transaction (Market Order) | 0.04% of the value of the transaction (max 5000) | Rs 20 |
4 | Debt Debit Transaction (Off Market Order) | 0.04% of the value of the transaction (max 5000) | Rs 40 |
Visit Alice Blue Brokerage Charges Review for more detail.
AliceBlue offers a trading and a demat account (2-in-1 account) to trade at BSE, NSE, and MCX. The company offers an account opening in 3 convenient ways:
Instant trading and demat account opening are available if you are eKYC complaint and your Aadhar number is linked to your correct phone number. This is the paperless way to open an account. No need to print, sign 1and send forms to the broker.
Alice Blue has over 15 branch offices located across India. You could visit any of these branches to open an account with them.
You could also request the account opening forms from the customer service. The account opening form is couriered to you. You could fill the form and send it to the given address.
The equity trading, commodity trading, and demat accounts are opened within 24 hours from when the broker receives the complete and correct forms.
Alice Blue offers an online trading platform to its online customers for free. The trading platform includes a trading terminal for active traders, a website for casual traders and a mobile app for on-the-go traders.
ANT (Analysis and Trade)
ANT is the flagship trading platform offered by Alice Blue. It uses the latest technologies to help traders make informed decision while trading.
ANT is a rebranded Trading Platform build by TradeLab. The software is also used by other popular brokers like Zerodha, Religare, SASOnline, Trustline, Adroit etc. Tradelab offers cutting-edge technology platform since 2014.
Key features of ANT include a personal trading assistance to provide you with customized strategies, faster execution of trades, advanced charts with years of data, intelligent alerts and more.
ANT uses the OMNESYS NEST suite of products in the backend. This includes Omnesys API's, Risk Management System (RMS) and Order Management System (OMS). Omnesys offer the most stable and powerful backend for the trading application used by over 200 top brokers in India.
Platform | Type | Description |
ANT Desk | Trading Terminal | ANT Desk is also an installable trading terminal. It is designed for the fast, secure and flexible way to trade. This app is loaded with professional-grade tools. |
ANT Web | Website | Web (browser) based trading platform with streaming quotes and rich user experience. It works with all devices with a web browser. It's a light-weight online trading app. It also includes ANT Scanner, a tool to filter stocks based on given criteria. |
ANT Mobi | Android and iOS App | Android and Apple iOS mobile trading app for on-the-go traders. The trading app is loaded with rich features like the trade from the charts, trading across segment and exchanges, reports and fund transfer features. It also includes ANT Scanner, a tool to filter stocks based on given criteria. |
BOT - Back office Transformation | Website | A back office software that helps customers track your day to day transactions. |
All the above trading software's are available for free of charges to all customers.
Visit Alice Blue Trading Software Review for more detail.
The following are the advantages of Alice Blue. You must read Alice Blue advantages and disadvantages before opening an account with Alice Blue. Alice Blue pros and cons help you find if it suits your investment needs.
The following are the cons of Alice Blue. Check the list of Alice Blue drawbacks.
Alice Blue margin for intraday trading is up to Up to 20% of trade value (max 5x leverage) based on the stock. Alice Blue F&O intraday trading margin is 1.3x across Equity, Currency, and Commodity trading at BSE, NSE, and MCX. There is no additional margin offered for Alice Blue F&O carry forward positions and equity delivery trades.
| Segment | Margin | Leverage |
|---|---|---|
| Equity Delivery | 100% of trade value | 1x |
| Equity Intraday | Up to 20% of trade value | 5x |
| F&O (Equity, Currency and Commodities) | 100% of NRML margin (Span + Exposure) | 1x |
| Overall Rating |  3.4/5 |
| Fees |  3.8/5 |
| Brokerage |  3.7/5 |
| Usability |  3.6/5 |
| Customer Service |  3.0/5 |
| Research Capabilities |  1.9/5 |
Based on 32 Votes by Alice Blue Customers
Do you trade with Alice Blue? Rate Alice Blue
The number of Alice Blue customer complaint received by the exchanges. The Alice Blue consumer complaint report helps understanding the Alice Blue Financial Services quality and relibility of service.
| Exchange | Financial Year | Number of Clients* | Complaints** | % |
|---|---|---|---|---|
| NSE | 2021-22 | 141,760 | 45 | 0.03% |
| BSE | 2021-22 | 9,382 | 2 | 0.02% |
| NSE | 2020-21 | 125,223 | 167 | 0.13% |
| BSE | 2020-21 | 3,088 | 3 | 0.1% |
| NSE | 2019-20 | 37,295 | 87 | 0.23% |
| BSE | 2019-20 | 3,071 | 5 | 0.16% |
| NSE | 2018-19 | 6,513 | 7 | 0.11% |
| NSE | 2017-18 | 5,181 | 17 | 0.33% |
| NSE | 2016-17 | 4,476 | 30 | 0.67% |
| BSE | 2016-17 | 54 | 1 | 1.85% |
* The number of active customers reported by the broker.
** The total number of complaints received against the broker at the given exchange.
Visit Alice Blue Complaints at BSE, NSE and MCX for detail report.
Alice Blue is a Bangalore-based discount stock broker offering online Equity, Currency, and Commodity trading services on BSE, NSE, MCX, and MCX-SX (now known as MSE). The company also provides mutual fund investment services to its clients. Alice Blue offers depository services through its membership with CDSL.
Alice Blue offers both fixed price and percentage-based brokerage plans. The company provides up to 10 times exposure on intraday trades.
Alice Blue offers its clients access to ANT trading software. ANT is available in desktop, mobile, and web versions and offers many useful trading features to traders. The company's 'Trade Store' offers its clients access to more than 15 third-party trading platforms and products like Sensibull, Smallcase, etc. Clients can buy access or subscribe to various products from the store.
Alice Blue runs an online investor education platform known as Trade School that offers webinars, articles, and other content on various aspects of investing and trading. The company has a network of more than 1000 branches and partners across India.
Alice Blue is a reliable discount stock broker in India. The company has been offering services since 2006. It has a strong physical presence across India. Alice Blue is a SEBI registered broker and is a member of NSE, BSE, MCX, and MCX-SX(now known as MSE). Alice Blue is a DP (Depository Participant) with CDSL.
Overall, Alice Broker is a good broker with no major violations reported to date.
You can buy shares in Alice Blue either through its website or ANT Mobi app.
Steps to buy shares in Alice Blue:
Alice Blue offers instant online paperless account opening in few minutes. The account opening process is integrated with the e-KYC and Aadhaar.
Steps to open Alice Blue account online
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Are you a Zerodha Customer?
Rs 0 Eq Delivery Brokerage
Flat ₹10 Per Trade in F&O
Rs 0 Demat AMC
Open Instant Account (Start Trading Today)
Open Alice Blue Account
Ratings:
Brokerage - Excellent
Account Maintenance Fees - Above Average
Website Usability - Excellent
Research Capabilities - Below Average
Customer Service - Average
Overall Experience - Above Average