• Alice Blue Review
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Alice Blue Stock Trading, Demat, Brokerage and Reviews 2019

Incorporated in 2006, Alice Blue is a Bangalore based financial service provider. AliceBlue is a discount stock broker offering stock and commodity trading services at BSE, NSE, and MCX. Alice Blue also offers depository service (demat account) through its membership with CDSL.

AliceBlue offers one simple flat fee brokerage plan (F20) which is designed to minimize the brokerage fee so that customers incur the lowest cost while trading. It is a discount brokerage plan which offers brokerages free equity delivery trades. The customer doesn’t pay any brokerage fee for trade in this segment. For all other segments, Alice Blue charge flat ₹20 per executed order or 0.01% whichever is lower.

Alice Blue Financial Services has a network of 15 branches located in major cities across PAN India. These branches offer personalized broker service to customers.

Alice Blue also provides an online share trading platform to its customer. ANT (Analyse and Trade) is the trading platform offered by the Alice Blue. It is built by TradeLab and uses Omnesys NEST as backend.

Alice Blue Financial Services USP (Unique Sales Proposition)

Following are unique selling points of Alice Blue Financial Services:

• Experience & trust of over 20 years as a full-service broker.
• ANT - A flagship trading platform built for analysis and trading.
• Discount brokerage plan F20 - A simple, low-cost and flat fee brokerage plan.
• Equity Delivery brokerage is free. No broker fee for cash & carry trades.
• Pay 0.01% or ₹20 whichever is less brokerage for all other segments at BSE, NSE, and MCX.
• Higher Limits in Equity Intraday (Up to 20x).
• Free trading software's to all its customers.
• Lifetime free AMC Demat Account to all customers for no additional cost.

Alice Blue Ratings

Overall Rating	4.5/5
Fees	4.7/5
Brokerage	4.5/5
Usability	4.5/5
Customer Service	3.9/5

Based on 15 Votes by Alice Blue Customers

Do you trade with Alice Blue? Rate Alice Blue

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Alice Blue's Trading Platforms

Alice Blue offers an online trading platform to its online customers for free. The trading platform includes a trading terminal for active traders, a website for casual traders and a mobile app for on-the-go traders.

ANT (Analysis and Trade)

ANT is the flagship trading platform offered by Alice Blue. It uses the latest technologies to help traders make an informed decision while trading.

ANT is a rebranded Trading Platform build by TradeLab. The software is also used by other popular brokers like Zerodha, Religare, SASOnline, Trustline, Adroit etc. Tradelab offers cutting-edge technology platform since 2014.

Key features of ANT includes a personal trading assistance to provide you with customized strategies, faster execution of trades, advanced charts with years of data, intelligent alerts and more.

ANT uses OMNESYS NEST suite of products in the backend. This includes Omnesys API's, Risk Management System (RMS) and Order Management System (OMS). Omnesys offer the most stable and powerful backend for the trading application used by over 200 top brokers in India.

All the above trading software's are available for free of charges to all customers.

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Account Types

Alice Blue offers 2 types of accounts to target different customer needs. The account types and available key features are described below:

Alice Blue Brokerage Charges 2019

Note:

• GST (18%) is applicable on all the charges.
• The Lifetime Free AMC Demat Account is available to all customers. No one-time deposit or commitment needed.

Alice Blue Brokerage Fee Explained

AliceBlue Fee Structure Explained:

• Brokerage: The fee changed by broker for trading services offered.
• Securities Transaction Tax (STT): This government tax is charged only on the sell side for intraday and F&O trades. It is charged on both sides for Delivery trades in Equity.
• Exchange Transaction or Turnover Charges: This is the fee charged by the exchange. I some case it also include the professional clearing charges.
• Goods and Services Tax (GST): This tax is charged at 18% of the brokerage fee plus transaction charges.
• SEBI Charges: This tax by SEBI is charged at flat ₹15 per Crore.
• Stamp Duty: This government tax is charged based on the state where customer lives.

Other Charges (Alice Blue Hidden Fees):

• Call & Trade/Square off charges: Additional ₹20 per executed order.
• DP charges for delivery based equity selling - ₹15 per transaction.
• Standard NSE charges, transaction charges and statutory levperies are charged.

Demat Account Charges:

Alice Blue is a DP service provider of CDSL. It offers Demat Account and its related services to customers.

Alice Blue Minimum Brokerage Fee

Alice Blue charge brokerage of flat ₹20 per trade or 0.01% whichever is lower.

They don,t charge any minimum brokerage. This is an advantage for traders who trade in small quantity or in penny stocks.

Note that the equity delivery trades (Cash & Carry) are totally brokerage free. Customer pays only government taxes for these trades.

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How to open account with Alice Blue Financial Services?

AliceBlue offers a trading and a demat account (2-in-1 account) to trade at BSE, NSE, and MCX. The company offers an account opening in 3 convenient ways:

1. Instant Account Opening (Online eKYC and Aadhar eSign)

   Instant trading and demat account opening are available if you are eKYC complaint and your Aadhar number is linked to your correct phone number. This is the paperless way to open an account. No need to print, sign 1and send forms to the broker.

2. Visit Alice Blue Branch

   Alice Blue has over 15 branch offices located across India. You could visit any of these branches to open an account with them.

3. Request account opening form

   You could also request the account opening forms from the customer service. The account opening form is couriered to you. You could fill the form and send it to the given address.

The equity trading, commodity trading, and demat account are opened within 24 hours from when the broker receives the complete and correct forms.

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Alice Blue Pros and Cons

Alice Blue Advantages

• Equity Delivery trading is free. Pay max Rs 20 for trading in other segments.
• Lifetime FREE AMC Demat Account is available with no precondition, upfront fees/deposits.
• No minimum brokerage. No minimum commitment. No Prepaid Plans.
• Higher intraday leverage. Up to 20x leverage in equity intraday.
• Alice Blue is a financial services provider offering brokerage services since 2006.
• Uses Omnesys NEST PLUS Trading Platform as the backend for ANT. Omnesys NEST offers powerful Risk Management System and Order Management System used by over 200 top brokers in India.
• ANT Trading Software’s are available for free to all its customers.
• Advance order types i.e. Bracket Orders and Cover Orders are available to all customers.
• Trading available at BSE, NSE, and MCX.
• Paperless Instant Account Opening is available with eKYC and Aadhar eSignature.
• The daily market report is available for free to all customers.
• After trading hours orders are available.

Alice Blue Disadvantages

• AliceBlue no more offers full-service brokerage services. They also stopped offering unlimited monthly/yearly trading plans.
• Online IPO, NCD, and Corporate bonds are not available.
• Broker-assisted trades (Call & Trade) are available at an extra ₹20 per executed order.
• Mutual Funds investment is not available.
• Margin Funding is not available.
• Good Till Cancelled GTC Orders are not available

Alice Blue Complaints received at BSE / NSE:

Number of customer complained against Alice Blue Financial Services share broker. The Alice Blue Financial Services consumer complaints provide the summary of grievance which went to exchange for resolution.

* Number of active clients the broker or trading member has. As per SEBI guidelines each broker reports the newly added clients to the exchange though unique client code (ucc) process. The informaiton on this page is provided by the exchange.

** The total number of complaint received against the broker at the given exchange.

• Read detail report about Alice Blue Financial Services Complaints at BSE, NSE and MCX
• Broker complaints in India - Year wise complaints received by exchange

Read more about Alice Blue

• Alice Blue Brokerage Charges, Fees, AMC, Transaction Charges
• Alice Blue Financial Services FAQs
• Alice Blue Demat Account Review
• Alice Blue Mobile App Review
• Alice Blue Account Opening Process Review
• Alice Blue Branch Offices / Sub Brokers / Franchise
• Apply in IPO through Alice Blue
• Alice Blue Exposure

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