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About Anand Rathi
Incorporated in 1994, Anand Rathi is Mumbai based firm engaged in financial and advisory services that includes wealth management, investment banking, corporate advisory, brokerage & distribution of equities, commodities, mutual funds, and insurance. Anand Rathi is a full-service broker offering brokerage services to retail and institutional customers.
Anand Rathi has a presence in India as well as internationally through offices in Dubai. Anand Rathi has a network across 1200+ locations se... 
About Alice Blue
Incorporated in 2006, Alice Blue is a Bangalore based discount stock broker offering stock and commodity trading services at BSE, NSE, and MCX. Alice Blue also offers depository service (demat account) through its membership with CDSL.
AliceBlue offers one simple brokerage plans, Freedom 15 (F15) to its customers. The flat fee brokerage plan F15 minimizes the brokerage fee so that customers incur the lowest cost while trading. It is a discount brokerage plan which offers brokerages free equi...
Incorporated in 1994, Anand Rathi is a Full Service Broker. It offers trading at NSE, BSE, MCX, & NCDEX. It has 1200 branches across India. Incorporated in , Alice Blue is a Discount Broker. It offers trading at BSE, NSE, MCX. It has branches across India.
| Anand Rathi | Alice Blue | |
|---|---|---|
| Type of Broker | Full Service Broker | Discount Broker |
| Exchnage Membership | NSE, BSE, MCX, & NCDEX | BSE, NSE, MCX |
| Year of Incorporation | 1994 | |
| Number of Branches | 1200 | |
| Open Anand Rathi Account | Open Alice Blue Account |
Anand Rathi trading account opening charges is Rs 552 (including GST) while Alice Blue account opening changes is Rs 150. Anand Rathi Demat Account AMC Charges is Rs 450 from second year onward and Alice Blue Demat Account AMC Charges is Rs 400.
| Anand Rathi | Alice Blue | |
|---|---|---|
| Trading Account Opening Charges | Rs 552 (including GST) | Rs 150 |
| Trading Account AMC Charges | Rs 0 | Rs 0 |
| Demat Account Opening Charges | Rs 0 | Rs 0 |
| Demat Account AMC Charges | Rs 450 from second year onward | Rs 400 |
Anand Rathi brokerage charges for equity is 0.5% - 0.15% and intraday is 0.05% -0.015% whereas Alice Blue brokerage charges for equity is Rs 0 (Free) and intraday is Rs 15 per order or 0.01% whichever is lower.
| Account Type | Anand Rathi Standard Plan | Alice Blue Freedom 15 |
|---|---|---|
| Fixed Charges | NA | |
| Equity Delivery | 0.5% - 0.15% | Rs 0 (Free) |
| Equity Intraday | 0.05% -0.015% | Rs 15 per order or 0.01% whichever is lower |
| Equity Futures | 0.05% - 0.015% | Rs 15 per order or 0.01% whichever is lower |
| Equity Options | Rs 75 to Rs 20 | Rs 15 per order |
| Currency Futures | 0.05% - 0.015% | Rs 15 per order or 0.01% whichever is lower |
| Currency Options | Rs 75 to Rs 20 | Rs 15 per order |
| Commodity Futures | 0.008% - 0.05% | Rs 15 per order or 0.01% whichever is lower |
| Commodity Options | Rs 15 per order | |
| Special Offer | Zerodha (Trade with the best stock broker) Special Offer - Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today. |
Special Offer: Get brokerage FREE equity delivery trading (truly no brokerage) and Flat Rs 15 intranet and F&O trade brokerage. Open Instant Account online with Alice Blue and start trading today.
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| Minimum Brokerage | Rs 0 | |
| Other Charges | ||
| Call & Trade Charges | Rs 20 per executed order |
Anand Rathi transaction charges for options is Rs 7000 per Cr (0.07%) while Alice Blue exchange transaction charges for options is NSE Rs 5300 per Cr (0.053%) | BSE Rs 1 per trade (each side).
| Anand Rathi | Alice Blue | |
|---|---|---|
| Equity Delivery | NSE Rs 350 per Cr (0.0035%) | BSE Rs 350 per Cr (0.0035%) (each side) | NSE Rs 325 per Cr (0.00325%) | BSE Rs 1 per trade (each side) |
| Equity Intraday | NSE Rs 350 per Cr (0.0035%) | BSE Rs 350 per Cr (0.0035%) (each side) | NSE Rs 325 per Cr (0.00325%) | BSE Rs 1 per trade (each side) |
| Equity Futures | NSE Rs 410 per Cr (0.0041%) | BSE Rs 210 per Cr (0.0021%) (each side) | NSE Rs 210 per Cr (0.0021%) | BSE Rs 1 per trade (each side) |
| Equity Options | Rs 7000 per Cr (0.07%) | NSE Rs 5300 per Cr (0.053%) | BSE Rs 1 per trade (each side) |
| Currency Futures | Rs 350 per Cr (0.0035%) | NSE Rs 135 per Cr (0.00135%) |
| Currency Options | Rs 7000 per Cr (0.07%) | NSE Rs 4400 per Cr (0.044%) (on premium) |
| Commodity | Rs 350 per Cr (0.0035%) | Non-Agri Rs 360 per Cr (0.0036%) | Agri Rs 275 per Cr (0.00275%) |
| Open Anand Rathi Account | Open Alice Blue Account |
Anand Rathi margin for intraday trading is up to 20% of the trade value (5x leverage) based on the stock whereas the Alice Blue margin for intraday cash is also up to 20% of the trade value (5x leverage) based on the stock.
| Anand Rathi | Alice Blue | |
|---|---|---|
| Equity Delivery | 100% of trade value (1x leverage) | 100% of trade value (1x leverage) |
| Equity Intraday | Up to 20% of trade value (5x leverage) | Up to 20% of trade value (5x leverage) |
| F&O (Eq, Curr, Comm) | 100% of NRML margin (Span + Exposure) (1x leverage) | 100% of NRML margin (Span + Exposure) (1x leverage) |
| Open Anand Rathi Account | Open Alice Blue Account |
The trading platforms offered Anand Rathi include Trade X. Alice Blue offers Front End: ANT | Back End: Omnesys NEST trading software.
| Anand Rathi | Alice Blue | |
|---|---|---|
| 3 in 1 Account |  |
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| Charting |  |
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| Automated Trading | |
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| SMS Alerts | |
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| Online Demo | |
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| Online Portfolio | |
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| Margin Trading Funding | |
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| Margin Against Shares (Equity Cash) | |
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| Margin Against Shares (Equity F&O) | |
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| Trading Platform | Trade X | Front End: ANT | Back End: Omnesys NEST |
| Intraday Square-off Time | 3:15 PM | Equity: 3:15PM |
| Trading In SME Shares Allowed? | ||
| Referral Program | |
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| Other Features | ||
| Open Anand Rathi Account | Open Alice Blue Account |
Anand Rathi is rated 3.1 of 5 based on 16 customer reviews whereas Alice Blue is rated 3.3 of 5 based on 35 customer reviews.
| Anand Rathi | Alice Blue | |
|---|---|---|
16 Customer Reviews  |
35 Customer Reviews |
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| Broker Rating | Anand Rathi is rated 3.1 of 5 based on 16 customer reviews | Alice Blue is rated 3.3 of 5 based on 35 customer reviews |
| Anand Rathi Enquire | Alice Blue Enquire | |
|---|---|---|
| Contact Broker | Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today. | Get brokerage FREE equity delivery trading (truly no brokerage) and Flat Rs 15 intranet and F&O trade brokerage. Open Instant Account online with Alice Blue and start trading today. |
| Anand Rathi | Alice Blue | |
|---|---|---|
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| Commodity | |
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| Currency | |
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| IPO | |
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| Bond / NCD | |
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| Debt | |
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| Anand Rathi | Alice Blue | |
|---|---|---|
| Bracket Order | |
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| Cover Order | |
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| Buy Today Sell Tomorrow (BTST) | |
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| Sell Today Buy Tomorrow (STBT) | |
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| After Market Order(AMO) | |
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| Good Till Cancelled (GTC) | |
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| Open Anand Rathi Account | Open Alice Blue Account |
| Anand Rathi | Alice Blue | |
|---|---|---|
| Daily Market Report | |
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| Free Tips | |
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| Quarterly Result Analysis | |
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| News Alerts | |
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| Anand Rathi | Alice Blue | |
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| Casual Investor | ||
| Active Investor | |
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| Trader | |
| Anand Rathi | Alice Blue | |
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| Promo / Offers | Zerodha (India's Best & No. 1 Broker)Special Offer - Free Equity Delivery and Mutual Funds
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Alice Blue Special OfferFree Equity Delivery TradeTrade brokerage-free equity delivery (truly no brokerage). Pay flat Rs 15 per trade for Intra-day and F&O. Open Instant Account online with Alice Blue and start trading today. |
| Open Anand Rathi Account | Open Alice Blue Account |
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