About Upstox
Upstox is a tech-first low cost broking firm in India providing trading opportunities at unbeatable prices. Company provide trading on different segments such as equities, commodities, currency, futures, options which are available on its Upstox Pro Web and Upstox Pro Mobile trading platforms.
Upstox is backed by a group of investors including Kalaari Capital, Ratan Tata and GVK Davix.
Upstox tra... 
About Alice Blue
Founded in 2006, Alice Blue is a Bengaluru-based discount broker that offers trading services across equity, derivatives, and commodities on BSE, NSE, and MCX. Alice Blue also provides depository (Demat) services through its membership with CDSL.
Alice Blue follows a simple pricing model with flat brokerage plans. For equity delivery, brokerage is charged at ₹20 per executed order or 2.5% (whichev...
Incorporated in 2012, Upstox is a Discount Broker. It offers trading at BSE, NSE, MCX. It has branches across India. Incorporated in 2006, Alice Blue is a Discount Broker. It offers trading at BSE, NSE, MCX. It has 25 branches across India.
| Upstox | Alice Blue | |
|---|---|---|
| Type of Broker | Discount Broker | Discount Broker |
| Exchnage Membership | BSE, NSE, MCX | BSE, NSE, MCX |
| Year of Incorporation | 2012 | 2006 |
| Number of Branches | 25 | |
| Open Upstox Account |
Upstox trading account opening charges is Rs 0 (Free) while Alice Blue account opening changes is Rs 0. Upstox Demat Account AMC Charges is Rs 300 (Free for 1st Year) and Alice Blue Demat Account AMC Charges is Rs 0.
| Upstox | Alice Blue | |
|---|---|---|
| Trading Account Opening Charges | Rs 0 (Free) | Rs 0 |
| Trading Account AMC Charges | Rs 0 (Free) | Rs 0 |
| Demat Account Opening Charges | Rs 0 (Free) | Rs 0 |
| Demat Account AMC Charges | Rs 300 (Free for 1st Year) | Rs 0 |
Upstox Brokerage Charges for equity is Rs 20 per executed order and intraday is Rs 20 per executed order or 0.1% whichever islower whereas Alice Blue brokerage charges for equity is Rs 20 per order or 2.5% whichever is lower and Intraday is Rs 20 per order or 0.05% whichever is lower.
| Account Type | Upstox Default | Alice Blue Flat Rs 20 |
|---|---|---|
| Fixed Charges | NA | |
| Equity Delivery | Rs 20 per executed order | Rs 20 per order or 2.5% whichever is lower |
| Equity Intraday | Rs 20 per executed order or 0.1% whichever islower | Rs 20 per order or 0.05% whichever is lower |
| Equity Futures | Rs 20 per executed order or 0.05% whichever is lower | Rs 20 per order or 0.05% whichever is lower |
| Equity Options | Rs 20 per executed order | Rs 20 per order |
| Currency Futures | Rs 20 per executed order or 0.05% whichever is lower | Rs 20 per order or 0.05% whichever is lower |
| Currency Options | Rs 20 per executed order | Rs 20 per order |
| Commodity Futures | Rs 20 per executed order or 0.05% whichever is lower | Rs 20 per order or 0.05% whichever is lower |
| Commodity Options | Rs 20 per executed order | Rs 20 per order |
| Special Offer | Special Offer: Flat Brokerage: ₹20/order for Intraday, Delivery and F&O| ₹0 Account Opening charges| Zero Commissions on Mutual Funds | Special Offer: Free Account opening| ₹0 AMC| Max ₹20/order – Equity, F&O, Commodity & Currency| No hidden Fees, Simple Brokerage Open FREE Alice Blue Account Today! |
| Minimum Brokerage | 0.05% | Rs 20 |
| Other Charges | Auto Square-off Charges: Rs 75 | |
| Call & Trade Charges | Rs 75 per trade | Rs 50 per executed order |
| Open Upstox Account |
Upstox margin for intraday trading is up to 20% of the trade value (5x leverage) based on the stock whereas the Alice Blue margin for intraday trading is up to 20% of the trade value (4x leverage) based on the stock.
| Upstox | Alice Blue | |
|---|---|---|
| Equity Delivery | 100% of trade value (1x leverage) | 100% of trade value (1x leverage) |
| Equity Intraday | Up to 20% of trade value (5x leverage) | Up to 20% of trade value (5x leverage) |
| F&O (Eq, Curr, Comm) | 100% of NRML margin (Span + Exposure) (1x leverage) | 100% of NRML margin (Span + Exposure) (1x leverage) |
| Open Upstox Account |
The trading platforms offered Upstox include Upstox Pro Mobile App, Upstox Pro Web. Alice Blue offers ANT, RISE, 1lyOption trading software.
| Upstox | Alice Blue | |
|---|---|---|
| 3 in 1 Account |  | |
| Automated Trading |  | |
| Margin Trading Funding | | |
| Margin Against Shares (Equity Cash) | | |
| Margin Against Shares (Equity F&O) | | |
| Trading Platform | Upstox Pro Mobile App, Upstox Pro Web | ANT, RISE, 1lyOption |
| Intraday Square-off Time | 3:00 PM | Equity: 3:15 PM |
| Trading In SME Shares Allowed? | | |
| Referral Program | | |
| Other Features | Option strategy builder, Chart360 | Smart Alice, Equity SIP |
| Open Upstox Account |
Upstox is rated of 5 based on 150 customer reviews whereas Alice Blue is rated of 5 based on 41 customer reviews.
| Upstox | Alice Blue | |
|---|---|---|
150 Customer Reviews  | 41 Customer Reviews | |
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| Broker Rating | Upstox is Rated 2.4 / 5 based on 150 customer reviews | Alice Blue is Rated 3.1 / 5 based on 41 customer reviews |
| Upstox | Alice Blue | |
|---|---|---|
| Contact Broker | Flat Brokerage: ₹20/order for Intraday, Delivery and F&O| ₹0 Account Opening charges| Zero Commissions on Mutual Funds | Free Account opening| ₹0 AMC| Max ₹20/order – Equity, F&O, Commodity & Currency| No hidden Fees, Simple Brokerage Open FREE Alice Blue Account Today! |
| Upstox | Alice Blue | |
|---|---|---|
| Stock / Equity | | |
| Commodity | | |
| IPO | | |
| Mutual Funds | | |
| Bond / NCD | | |
| Debt | | |
| Upstox | Alice Blue | |
|---|---|---|
| Casual Investor | | |
| Active Investor | | |
| Trader | | |
| Upstox | Alice Blue | |
|---|---|---|
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| Promo / Offers | Upstox Special OfferTrade Smarter With Upstox
| Alice Blue Special OfferExperience transparent pricing with no hidden fees at Alice Blue
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| Open Upstox Account |
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