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About AxisDirect
Incorporated in 2005, Axis Securities Ltd is part of Axis Bank, a leading private bank in India. Axis Sec is a full-service broker offering stock broking services and distribution of financial products to retail customers in India through its AxisDirect brand. AxisDirect is among top 10 stock brokers in India with over 4.2 lakhs active customers.
AxisDirect offers investment in Equities, Mutual Fund, SIP, IPO, Derivatives, Bond, NCD, ETF and Company Fixed Deposits. Axis Sec also offers Home Loa... 
About Alice Blue
Incorporated in 2006, Alice Blue is a Bangalore based discount stock broker offering stock and commodity trading services at BSE, NSE, and MCX. Alice Blue also offers depository service (demat account) through its membership with CDSL.
AliceBlue offers one simple brokerage plans, Freedom 15 (F15) to its customers. The flat fee brokerage plan F15 minimizes the brokerage fee so that customers incur the lowest cost while trading. It is a discount brokerage plan which offers brokerages free equi...
Incorporated in 2006, AxisDirect is a Full Service Broker. It offers trading at BSE, NSE, MCX. It has 56 branches across India. Incorporated in , Alice Blue is a Discount Broker. It offers trading at BSE, NSE, MCX. It has branches across India.
| AxisDirect | Alice Blue | |
|---|---|---|
| Type of Broker | Full Service Broker | Discount Broker |
| Exchnage Membership | BSE, NSE, MCX | BSE, NSE, MCX |
| Year of Incorporation | 2006 | |
| Number of Branches | 56 | |
| Open Alice Blue Account |
AxisDirect trading account opening charges is Rs 900 while Alice Blue account opening changes is Rs 150. AxisDirect Demat Account AMC Charges is Rs 650 and Alice Blue Demat Account AMC Charges is Rs 400.
| AxisDirect | Alice Blue | |
|---|---|---|
| Trading Account Opening Charges | Rs 900 | Rs 150 |
| Trading Account AMC Charges | Rs 0 | Rs 0 |
| Demat Account Opening Charges | Rs 0 | Rs 0 |
| Demat Account AMC Charges | Rs 650 | Rs 400 |
AxisDirect brokerage charges for equity is 0.50% and intraday is 0.05% whereas Alice Blue brokerage charges for equity is Rs 0 (Free) and intraday is Rs 15 per order or 0.01% whichever is lower.
| Account Type | AxisDirect Standard Brokerage Plan | Alice Blue Freedom 15 |
|---|---|---|
| Fixed Charges | NA | |
| Equity Delivery | 0.50% | Rs 0 (Free) |
| Equity Intraday | 0.05% | Rs 15 per order or 0.01% whichever is lower |
| Equity Futures | 0.05% | Rs 15 per order or 0.01% whichever is lower |
| Equity Options | Intraday: Rs 0.01 per lot | Carry Forward: Rs 10 per lot | Rs 15 per order |
| Currency Futures | 0.05% | Rs 15 per order or 0.01% whichever is lower |
| Currency Options | Intraday: Rs 0.01 per lot | Carry Forward: Rs 10 per l | Rs 15 per order |
| Commodity Futures | 0.03% | Rs 15 per order or 0.01% whichever is lower |
| Commodity Options | Rs 50 per lot | Rs 15 per order |
| Special Offer | Zerodha (Trade with the best stock broker) Special Offer - Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today. |
Special Offer: Get brokerage FREE equity delivery trading (truly no brokerage) and Flat Rs 15 intranet and F&O trade brokerage. Open Instant Account online with Alice Blue and start trading today.
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| Minimum Brokerage | Rs 20 per trade | Rs 0 |
| Other Charges | ||
| Call & Trade Charges | Rs 20 per call | Rs 20 per executed order |
AxisDirect transaction charges for options is NSE Rs 5000 per Cr (0.05%) | BSE Rs 300 per Cr (0.003%) (on premium) while Alice Blue exchange transaction charges for options is NSE Rs 5300 per Cr (0.053%) | BSE Rs 1 per trade (each side).
| AxisDirect | Alice Blue | |
|---|---|---|
| Equity Delivery | NSE Rs 325 per Cr (0.00325%) | BSE Rs 300 per Cr (0.003%) (each side) | NSE Rs 325 per Cr (0.00325%) | BSE Rs 1 per trade (each side) |
| Equity Intraday | NSE Rs 325 per Cr (0.00325%) | BSE Rs 300 per Cr (0.003%) (each side) | NSE Rs 325 per Cr (0.00325%) | BSE Rs 1 per trade (each side) |
| Equity Futures | NSE Rs 190 per Cr (0.0019%) | BSE Rs 300 per Cr (0.003%) (each side) | NSE Rs 210 per Cr (0.0021%) | BSE Rs 1 per trade (each side) |
| Equity Options | NSE Rs 5000 per Cr (0.05%) | BSE Rs 300 per Cr (0.003%) (on premium) | NSE Rs 5300 per Cr (0.053%) | BSE Rs 1 per trade (each side) |
| Currency Futures | Rs 190 per Cr (0.0019%) | NSE Rs 135 per Cr (0.00135%) |
| Currency Options | Rs 5000 per Cr (0.05%) (on premium) | NSE Rs 4400 per Cr (0.044%) (on premium) |
| Commodity | Non-Agri Rs 360 per Cr (0.0036%) | Agri Rs 275 per Cr (0.00275%) | |
| Open Alice Blue Account |
AxisDirect margin for intraday trading is up to 20% of the trade value (5x leverage) based on the stock whereas the Alice Blue margin for intraday cash is also up to 20% of the trade value (5x leverage) based on the stock.
| AxisDirect | Alice Blue | |
|---|---|---|
| Equity Delivery | 100% of trade value (1x leverage) | 100% of trade value (1x leverage) |
| Equity Intraday | Up to 20% of trade value (5x leverage) | Up to 20% of trade value (5x leverage) |
| F&O (Eq, Curr, Comm) | 100% of NRML margin (Span + Exposure) (1x leverage) | 100% of NRML margin (Span + Exposure) (1x leverage) |
| Open Alice Blue Account |
The trading platforms offered AxisDirect include DirectTrade, Axisdirect Web, Axisdirect Mobile. Alice Blue offers Front End: ANT | Back End: Omnesys NEST trading software.
| AxisDirect | Alice Blue | |
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| 3 in 1 Account |  |
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| Charting | |
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| Automated Trading | |
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| SMS Alerts | |
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| Online Demo | |
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| Online Portfolio | |
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| Margin Trading Funding | |
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| Margin Against Shares (Equity F&O) | |
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| Trading Platform | DirectTrade, Axisdirect Web, Axisdirect Mobile | Front End: ANT | Back End: Omnesys NEST |
| Intraday Square-off Time | 3:15 | Equity: 3:15PM |
| Trading In SME Shares Allowed? | ||
| Referral Program | |
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| Other Features | ||
| Open Alice Blue Account |
AxisDirect is rated 2.0 of 5 based on 82 customer reviews whereas Alice Blue is rated 3.3 of 5 based on 35 customer reviews.
| AxisDirect | Alice Blue | |
|---|---|---|
82 Customer Reviews  |
35 Customer Reviews |
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| Broker Rating | AxisDirect is rated 2.0 of 5 based on 82 customer reviews | Alice Blue is rated 3.3 of 5 based on 35 customer reviews |
| AxisDirect Enquire | Alice Blue Enquire | |
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| Contact Broker | Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today. | Get brokerage FREE equity delivery trading (truly no brokerage) and Flat Rs 15 intranet and F&O trade brokerage. Open Instant Account online with Alice Blue and start trading today. |
| AxisDirect | Alice Blue | |
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| Commodity | |
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| IPO | |
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| Bond / NCD | |
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| Other Investment Options | Loans, ETF, Corporate FD |
| AxisDirect | Alice Blue | |
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| Bracket Order | |
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| Cover Order | |
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| Buy Today Sell Tomorrow (BTST) | |
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| Sell Today Buy Tomorrow (STBT) | |
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| After Market Order(AMO) | |
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| Good Till Cancelled (GTC) | |
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| Open Alice Blue Account |
| AxisDirect | Alice Blue | |
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| Daily Market Report | |
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| Free Tips | |
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| Quarterly Result Analysis | |
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| News Alerts | |
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| AxisDirect | Alice Blue | |
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| Casual Investor | |
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| Active Investor | |
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| AxisDirect | Alice Blue | |
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| Promo / Offers | Zerodha (India's Best & No. 1 Broker)Special Offer - Free Equity Delivery and Mutual Funds
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Alice Blue Special OfferFree Equity Delivery TradeTrade brokerage-free equity delivery (truly no brokerage). Pay flat Rs 15 per trade for Intra-day and F&O. Open Instant Account online with Alice Blue and start trading today. |
| Open Alice Blue Account |
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