ICICI Direct Vs Alice Blue (Compare ICICI Direct and Alice Blue)

The side-by-side comparison of ICICI Direct and Alice Blue. Compare ICICI Direct Vs Alice Blue brokerage, charges, exposure margin, demat account. Read Alice Blue and ICICI Direct review.

Find out ICICI Direct Vs Alice Blue which is better and ICICI Direct Vs Alice Blue which is best.

Our ICICI Securities Pvt Ltd. comparison with Alice Blue Financial Services highlights the major differences between two brokers. Find the best between ICICI Direct and Alice Blue.

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ICICI Direct Vs Alice Blue

  ICICI Direct Alice Blue
Find more info about broker
ICICI Securities Pvt Ltd. Logo Alice Blue Financial Services Logo
About the Broker ICICI Direct is a retail trading and investment service from ICICI Securities, the largest retail stock broker firm in India offering a wide range of investment options to the retail and institutional customers. ICICI Securities is part of ICICI Grou... Know more about ICICI Securities Pvt Ltd. Incorporated in 2006, Alice Blue is a Bangalore based discount stock broker offering stock and commodity trading services at BSE, NSE, and MCX. Alice Blue also offers depository service (demat account) through its membership with CDSL. AliceBlue o... Know more about Alice Blue Financial Services
Type of Broker Full Service Broker Discount Broker
Supported Exchnage BSE, NSE BSE, NSE, MCX
Account Type 3-in-1 Account (I-Secure Plan) F20
Broker Enquiry Open an Online Trading Account with ICICI Direct. Leave your contact info and we will get in touch with you. Open an Online Trading Account with Alice Blue. Leave your contact info and we will get in touch with you.
Year of Incorporation 2000
Number of Branches 154
Enquire ICICI Direct Enquire Alice Blue
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ICICI Direct Vs Alice Blue Charges

  ICICI Direct Alice Blue
Trading Account Opening Fees ₹975 Equity ₹310 | MCX ₹200 | ₹500 All segments
Trading Account AMC ₹0 ₹0
Demat Account Opening Fees ₹0 ₹0
Demat Account AMC ₹700 ₹400
Demat Account is Mandatory? No No
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ICICI Direct Vs Alice Blue Brokerage

Brokerage Plan 1

  ICICI Direct Alice Blue
Account Type 3-in-1 Account (I-Secure Plan) F20
Fixed Charges
Equity Delivery Brokerage 0.55% ₹0 (Free)
Equity Intraday Brokerage 0.275% ₹20
Equity Futures Brokerage 0.05% to 0.03% ₹20
Equity Options Brokerage ₹95 to ₹35 per lot ₹20
Currency Futures Trading Brokerage 0.050% to 0.030% ₹20
Currency Options Trading Brokerage ₹25 to ₹10 per lot ₹20
Commodity Futures Trading Brokerage NA ₹20
Commodity Options Trading Brokerage NA ₹20
Special Offer
Special Offer: Get ICICI Direct 3-in-1 account, an integrated trading + demat + bank account for one-click investment in stock market and mutual funds. Request a Callback.
Special Offer: Alice Blue Free equity delivery trading (truly no brokerage) and Flat ₹20 intranet and F&O trade brokerage. Get the offer

Brokerage Plan 2

  ICICI Direct Alice Blue
Account Type I-Saver Plan Traditional Plan
Fixed Charges
Equity Delivery Brokerage 0.75% to 0.25% 0.1%
Equity Intraday Brokerage 0.75% to 0.25% 0.01%
Equity Futures Brokerage 0.05% to 0.03% 0.01%
Equity Options Brokerage ₹95 to ₹65 per lot 0.01%
Currency Futures Trading Brokerage 0.05% to 0.03% 0.01%
Currency Options Trading Brokerage 0.25 to ₹65 per lot 0.01%
Commodity Futures Trading Brokerage NA 0.01%
Commodity Options Trading Brokerage NA 0.01%

Brokerage Plan 3

  ICICI Direct Alice Blue
Account Type ICICIdirect Prime Plan F20
Fixed Charges ₹900
Equity Delivery Brokerage 0.25% ₹0 (Free)
Equity Intraday Brokerage 0.25% ₹20
Equity Futures Brokerage 0.025% ₹20
Equity Options Brokerage ₹35 ₹20
Currency Futures Trading Brokerage ₹0 ₹20
Currency Options Trading Brokerage ₹0 ₹20
Commodity Futures Trading Brokerage NA ₹20
Commodity Options Trading Brokerage NA ₹20

Other Charges

Minimum Brokerage Charges ₹35 per trade ₹0
Other Brokerage Charges
Call & Trade Charges ₹25 per call after first 20 free calls per month ₹20 per executed order
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ICICI Direct Vs Alice Blue Taxes

  ICICI Direct Alice Blue
Securities Transaction Tax (STT)
Equity Intraday0.025% (on Sell trade)
Equity Delivery0.1% (on Buy and Sell)
Equity Futures0.01% (on Sell trade)
Equity Options0.05% (on Sell trade premium) or 0.125% (on excersied options)
Currency FuturesNil
Currency OptionsNil
Commodities0.01% on sell side (Non-Agri)
Exchange Transaction Charges Check table below
SEBI Charges Rs 15 per Crore
Goods and Services Tax (GST) 18% on (brokerage + transaction charges)
Stamp Duty Charged as per the state of the client's correspondence address.
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ICICI Direct Vs Alice Blue Transaction Charges

  ICICI Direct Alice Blue
Equity Delivery NSE ₹310 per Cr (0.0031%) | BSE ₹280 per Cr (0.0028%) (each side) NSE ₹325 per Cr (0.00325%) | BSE ₹1 per trade (each side)
Equity Intraday NSE ₹310 per Cr (0.0031%) | BSE ₹280 per Cr (0.0028%) (each side) NSE ₹325 per Cr (0.00325%) | BSE ₹1 per trade (each side)
Equity Futures ₹180 per Cr (0.0018%) NSE ₹210 per Cr (0.0021%) | BSE ₹1 per trade (each side)
Equity Options ₹5000 per Cr (0.05%) (on premium) NSE ₹5300 per Cr (0.053%) | BSE ₹1 per trade (each side)
Currency Futures ₹120 per Cr (0.0012%) NSE ₹135 per Cr (0.00135%)
Currency Options ₹5000 per Cr (0.05%) (on premium) NSE ₹4400 per Cr (0.044%) (on premium)
Commodity NA Non-Agri ₹360 per Cr (0.0036%) | Agri ₹275 per Cr (0.00275%)
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ICICI Direct Vs Alice Blue Exposure Margin

  ICICI Direct Alice Blue
Equity Delivery 5x with Interest Intraday: 20x | Bracket Order: 20x | Cover Order: NA | CNC-Delivery: 3x
Equity Intraday Upto 25x Intraday: 20x | Bracket Order: 20x | Cover Order: NA | CNC-Delivery: 3x
Equity Futures 4x Intraday: 10x | Bracket Order: 20x | Cover Order: 20x | CNC-Delivery: 1x
Equity Options 2x for shorting Intraday: Buy-3x Sell 10x | Bracket Order: NA | Cover Order: NA | CNC-Delivery: 1x
Currency Futures NA Intraday: 10x | Bracket Order: 20x | Cover Order: 20x | CNC-Delivery: 1x
Currency Options NA Intraday: Buy-3x Sell 10x | Bracket Order: NA | Cover Order: NA | CNC-Delivery: 1x
Commodity Futures NA Intraday: 10x | Bracket Order: 20x | Cover Order: 20x | CNC-Delivery: 1x
Commodity Options
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ICICI Direct and Alice Blue Feature Comparison

  ICICI Direct Alice Blue
3 in 1 Account Yes No
Charting Yes Yes
Automated Trading No Yes
SMS Alerts No No
Online Demo Yes Yes
Online Portfolio Yes Yes
Margin Trading Funding Available Yes Yes
Margin Against Shares (Equity Cash) Yes
Margin Against Shares (Equity F&O) Yes
Trading Platform ICICIdirect.com (website), Trade Racer, ICICIDirect Mobile App Front End: ANT | Back End: Omnesys NEST
Intraday Square-off Time 3:30 PM Equity: 3:15PM
Other Features Bullet Trading, Can trade in 32 exchanges through Saxo Trader
Referral Program
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ICICI Direct Vs Alice Blue Review

  ICICI Direct Alice Blue
  413 Customer Reviews    Rate ICICI Direct 21 Customer Reviews    Rate Alice Blue
Fees 2.3 4.5
Trading Brokerage 1.7 4.4
Trading Platform Usability 3.4 4.3
Customer Service 2.8 3.8
Research Capabilities 3.8 1.0
Overall Ratings Rated 2.4 stars Rated 4.2 stars
Broker Rating ICICI Direct is Rated 2.4 / 5 based on 413 customer reviews Alice Blue is Rated 4.2 / 5 based on 21 customer reviews
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Contact Broker / Request A Call Back

  ICICI Direct Enquire Alice Blue Enquire
Contact Broker

Get ICICI Direct 3-in-1 account, an integrated trading + demat + bank account for one-click investment in stock market and mutual funds. Request a Callback.

Alice Blue Free equity delivery trading (truly no brokerage) and Flat ₹20 intranet and F&O trade brokerage. Get the offer

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ICICI Direct Vs Alice Blue Investment Options

  ICICI Direct Alice Blue
Stock / Equity Yes Yes
Commodity No Yes
Currency Yes Yes
Initial Public Offers (IPO) Yes No
Mutual Funds Yes Yes
Bond / NCD Yes Yes
Debt Yes Yes
Other Investment Options Equity, Derivatives, Currency, Mutual Funds, ETF, Insurance, FD/Bonds, Loans, Tax, ELocker, NPS
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ICICI Direct Vs Alice Blue Customer Service

  ICICI Direct Alice Blue
24/7 Customer Service No No
Onine Live Chat No No
Through Branches Yes No
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ICICI Direct Vs Alice Blue Order Type Offered

  ICICI Direct Alice Blue
Bracket Order No Yes
Cover Order Yes Yes
Buy Today Sell Tomorrow (BTST) Yes Yes
Sell Today Buy Tomorrow (STBT) No Yes
After Market Order(AMO) No Yes
Good Till Cancelled (GTC) Yes No
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ICICI Direct Vs Alice Blue Research Report

  ICICI Direct Alice Blue
Daily Market Report Yes Yes
Free Tips Yes No
Quarterly Result Analysis Yes No
News Alerts Yes No
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ICICI Direct Vs Alice Blue Suitable For Investor Type

  ICICI Direct Alice Blue
Casual Investor Yes
Active Investor Yes
Trader Yes
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ICICI Direct Vs Alice Blue - Advantages and Disadvantages

  ICICI Direct Alice Blue
Pros
  • Offers 3-in-1 account which makes stock market investment very easy for casual investors.
  • Wide range of investment options available under one portal.
  • Provides a low bandwidth website which works well where internet connection is slow.
  • GTC (good till cancellation) and off-market hours order placement facility is very useful.

More Advantages...

  • Discount stock broker.
  • Most advance trading platform.
  • Free equity delivery trades. No brokerage.
  • 01% or ₹20 whichever is less brokerage for intraday and F&O.
  • Up to 20x margin in equity intraday.
  • Demat AMC is free for lifetime for all customers.

More Advantages...

Cons
  • ICICI Security charges highest brokerage in comparison to most of the retail broke₹in India.
  • Very high 'minimum brokerage' of ₹35 per trade or 2.5% of the trade value whichever is lower.
  • Poor performance of website is reported in peak hou₹of trading.
  • Trading Terminal (Trade Racer) cost ₹75 per month if brokerage paid in a month is less then ₹750.
  • Demat Account is mandatory.
  • Commodity trading is not available for retail investors.
  • Call & trade cost extra ₹25 per call after first 20 free calls in a month.

More Disadvantages...

  • Online Mutual Fund investment is not available.
  • Margin funding is not available.
  • Good Till Cancelled (GTC) orders not available.
  • Call & Trade is available with additional cost of ₹20 per order.

More Disadvantages...

Reviews
Promo / Offers

ICICI 3-in-1 Account

ICICI Direct offers a 3-in-1 account, a combination of saving bank, trading and demat account. It offers one-click investment in Equity, Derivatives, Mutual Funds, IPO, ETF, Life Insurance, General Insurance, Currency, and Fixed Deposits.

Interested in opening a trading account? Request Callback from a stock broker.

Free Equity Delivery Trade + Lifetime FREE AMC Demat Account

Get free equity delivery trading (truly no brokerage) and pay flat ₹20 intranet and F&O trade brokerage. In addition, get Lifetime Zero AMC Demat Account with no additional cost. To open an account with Alice Blue, simply leave your contact information and Alice Blue representatives will call you.

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