ICICI Direct Vs Alice Blue (Compare ICICI Direct and Alice Blue)

The side-by-side comparison of ICICI Direct and Alice Blue. Compare ICICI Direct Vs Alice Blue brokerage, charges, leverage, margin, demat account and intraday trading. Find which is best ICICI Direct vs Alice Blue?


ICICI Direct
ICICI Direct is a retail trading and investment service from ICICI Securities, the largest retail stock broker firm in India offering a wide range of investment options to the retail and institutional customers. ICICI Securities is part of ICICI Group, India's top financial service provider offering banking and other financial services. ICICI Securities offers 'online trading and investment' services to over 20 lakhs customers through ICICI Direct (ICICIDirect.com). ICICIDirect.com is the flags... Know more about ICICI Securities Pvt Ltd.


Alice Blue
Incorporated in 2006, Alice Blue is a Bangalore based discount stock broker offering stock and commodity trading services at BSE, NSE, and MCX. Alice Blue also offers depository service (demat account) through its membership with CDSL. AliceBlue offers 2 brokerage plans, 'Trade Pro' and 'Freedom 20' to its customers. In the 'Trade Pro' plan, the company charges percentage-based brokerage. Customers have to pay a fixed percentage of the trading value. For intraday trading, a trader has to pay ... Know more about Alice Blue Financial Services

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ICICI Direct Vs Alice Blue

Incorporated in 2000, ICICI Direct is a Full Service Broker. It offers trading at BSE, NSE. It has 154 branches across India. Incorporated in , Alice Blue is a Discount Broker. It offers trading at BSE, NSE, MCX. It has branches across India.

  ICICI Direct Alice Blue
Type of Broker Full Service Broker Discount Broker
Supported Exchnages BSE, NSE BSE, NSE, MCX
Account Type 3-in-1 Account (I-Secure Plan) Freedom 20
Year of Incorporation 2000
Number of Branches 154
Broker Enquiry Open an Online Trading Account with ICICI Direct. Leave your contact info and we will get in touch with you. Open an Online Trading Account with Alice Blue. Leave your contact info and we will get in touch with you.
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ICICI Direct Vs Alice Blue Charges & AMC

ICICI Direct trading account opening charges is ₹0 while Alice Blue account opening changes is Equity ₹310 | MCX ₹200 | ₹500 All segments. ICICI Direct Demat Account AMC Charges is ₹700 (from 2nd year) and Alice Blue Demat Account AMC Charges is ₹400.

  ICICI Direct Alice Blue
Trading Account Opening Charges ₹0 Equity ₹310 | MCX ₹200 | ₹500 All segments
Trading Account AMC Charges ₹0 ₹0
Demat Account Opening Charges ₹0 ₹0
Demat Account AMC Charges ₹700 (from 2nd year) ₹400
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ICICI Direct Vs Alice Blue Brokerage Charges & Plans

ICICI Direct Vs Alice Blue Brokerage

ICICI Direct brokerage charges for equity is 0.55% and intraday is 0.275% whereas Alice Blue brokerage charges for equity is ₹0 (Free) and intraday is ₹20 per order or 0.01% whichever is lower.

  ICICI Direct Alice Blue
Account Type 3-in-1 Account (I-Secure Plan) Freedom 20
Fixed Charges
Equity Delivery Brokerage 0.55% ₹0 (Free)
Equity Intraday Brokerage 0.275% ₹20 per order or 0.01% whichever is lower
Equity Futures Brokerage 0.05% to 0.03% ₹20 per order or 0.01% whichever is lower
Equity Options Brokerage ₹95 to ₹35 per lot ₹20 per order
Currency Futures Trading Brokerage 0.050% to 0.030% ₹20 per order or 0.01% whichever is lower
Currency Options Trading Brokerage ₹25 to ₹10 per lot ₹10 per order
Commodity Futures Trading Brokerage NA ₹20 per order or 0.01% whichever is lower
Commodity Options Trading Brokerage NA ₹20 per order
Special Offer
Special Offer: Get ICICI Direct 3-in-1 account, an integrated trading + demat + bank account for one-click investment in stock market and mutual funds. Request a Callback.
Special Offer: Alice Blue Free equity delivery trading (truly no brokerage) and Flat ₹20 intranet and F&O trade brokerage. Get the offer

ICICI Direct Vs Alice Blue Brokerage Plan 2

  ICICI Direct Alice Blue
Account Type I-Saver Plan Trade Pro Plan
Fixed Charges
Equity Delivery Brokerage 0.75% to 0.25% 0.1%
Equity Intraday Brokerage 0.75% to 0.25% 0.01%
Equity Futures Brokerage 0.05% to 0.03% 0.01%
Equity Options Brokerage ₹95 to ₹65 per lot ₹20 per lot
Currency Futures Trading Brokerage 0.05% to 0.03% ₹10 per lot
Currency Options Trading Brokerage 0.25 to ₹65 per lot ₹20 per lot
Commodity Futures Trading Brokerage NA 0.01%
Commodity Options Trading Brokerage NA ₹20 per lot
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ICICI Direct Vs Alice Blue Brokerage Plan 3

  ICICI Direct Alice Blue
Account Type ICICIdirect Prime Plan Freedom 20
Fixed Charges ₹900
Equity Delivery Brokerage 0.25% ₹0 (Free)
Equity Intraday Brokerage 0.25% ₹20 per order or 0.01% whichever is lower
Equity Futures Brokerage 0.025% ₹20 per order or 0.01% whichever is lower
Equity Options Brokerage ₹35 ₹20 per order
Currency Futures Trading Brokerage ₹0 ₹20 per order or 0.01% whichever is lower
Currency Options Trading Brokerage ₹0 ₹10 per order
Commodity Futures Trading Brokerage NA ₹20 per order or 0.01% whichever is lower
Commodity Options Trading Brokerage NA ₹20 per order
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ICICI Direct Charges Vs Alice Blue

Minimum Brokerage Charges ₹35 per trade ₹0
Other Brokerage Charges
Call & Trade Charges ₹25 per call after first 20 free calls per month ₹20 per executed order
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ICICI Direct Vs Alice Blue Transaction Charges

ICICI Direct transaction charges for options is ₹5000 per Cr (0.05%) (on premium) while Alice Blue exchange transaction charges for options is NSE ₹5300 per Cr (0.053%) | BSE ₹1 per trade (each side).

  ICICI Direct Alice Blue
Equity Delivery NSE ₹310 per Cr (0.0031%) | BSE ₹280 per Cr (0.0028%) (each side) NSE ₹325 per Cr (0.00325%) | BSE ₹1 per trade (each side)
Equity Intraday NSE ₹310 per Cr (0.0031%) | BSE ₹280 per Cr (0.0028%) (each side) NSE ₹325 per Cr (0.00325%) | BSE ₹1 per trade (each side)
Equity Futures ₹180 per Cr (0.0018%) NSE ₹210 per Cr (0.0021%) | BSE ₹1 per trade (each side)
Equity Options ₹5000 per Cr (0.05%) (on premium) NSE ₹5300 per Cr (0.053%) | BSE ₹1 per trade (each side)
Currency Futures ₹120 per Cr (0.0012%) NSE ₹135 per Cr (0.00135%)
Currency Options ₹5000 per Cr (0.05%) (on premium) NSE ₹4400 per Cr (0.044%) (on premium)
Commodity NA Non-Agri ₹360 per Cr (0.0036%) | Agri ₹275 per Cr (0.00275%)
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ICICI Direct Vs Alice Blue Leverage (Margin)

ICICI Direct provides the margin of Upto 25x for intraday trades whereas the Alice Blue margin for intraday cash is Intraday: 20x | Bracket Order: 20x | Cover Order: NA | CNC-Delivery: 3x.

  ICICI Direct Alice Blue
Equity Delivery 5x with Interest Intraday: 20x | Bracket Order: 20x | Cover Order: NA | CNC-Delivery: 3x
Equity Intraday Upto 25x Intraday: 20x | Bracket Order: 20x | Cover Order: NA | CNC-Delivery: 3x
Equity Futures 4x Intraday: 10x | Bracket Order: 20x | Cover Order: 20x | CNC-Delivery: 1x
Equity Options 2x for shorting Intraday: Buy-3x Sell 10x | Bracket Order: NA | Cover Order: NA | CNC-Delivery: 1x
Currency Futures NA Intraday: 10x | Bracket Order: 20x | Cover Order: 20x | CNC-Delivery: 1x
Currency Options NA Intraday: Buy-3x Sell 10x | Bracket Order: NA | Cover Order: NA | CNC-Delivery: 1x
Commodity Futures NA Intraday: 10x | Bracket Order: 20x | Cover Order: 20x | CNC-Delivery: 1x
Commodity Options
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Compare ICICI Direct and Alice Blue Features

The trading platforms offered ICICI Direct include ICICIdirect.com (website), Trade Racer, ICICIDirect Mobile App. Alice Blue offers Front End: ANT | Back End: Omnesys NEST trading software.

  ICICI Direct Alice Blue
3 in 1 Account Yes No
Charting Yes Yes
Automated Trading No Yes
SMS Alerts No No
Online Demo Yes Yes
Online Portfolio Yes Yes
Margin Trading Funding Available Yes Yes
Margin Against Shares (Equity Cash) Yes
Margin Against Shares (Equity F&O) Yes
Trading Platform ICICIdirect.com (website), Trade Racer, ICICIDirect Mobile App Front End: ANT | Back End: Omnesys NEST
Intraday Square-off Time 3:30 PM Equity: 3:15PM
Other Features Bullet Trading, Can trade in 32 exchanges through Saxo Trader
Referral Program
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ICICI Direct Vs Alice Blue Review

ICICI Direct is rated 2.4 of 5 based on 428 customer reviews whereas Alice Blue is rated 3.7 of 5 based on 27 customer reviews.

  ICICI Direct Alice Blue
  428 Customer Reviews    Rate ICICI Direct 27 Customer Reviews    Rate Alice Blue
Fees 2.3 4.1
Trading Brokerage 1.7 4.0
Trading Platform Usability 3.4 3.8
Customer Service 2.7 3.3
Research Capabilities 3.1 2.3
Overall Ratings Rated 2.4 stars Rated 3.7 stars
Broker Rating ICICI Direct is rated 2.4 of 5 based on 428 customer reviews Alice Blue is rated 3.7 of 5 based on 27 customer reviews
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Contact Broker / Request A Call Back

  ICICI Direct Enquire Alice Blue Enquire
Contact Broker

Get ICICI Direct 3-in-1 account, an integrated trading + demat + bank account for one-click investment in stock market and mutual funds. Request a Callback.

Alice Blue Free equity delivery trading (truly no brokerage) and Flat ₹20 intranet and F&O trade brokerage. Get the offer

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ICICI Direct Vs Alice Blue Investment Options

  ICICI Direct Alice Blue
Stock / Equity Yes Yes
Commodity No Yes
Currency Yes Yes
Initial Public Offers (IPO) Yes No
Mutual Funds Yes Yes
Bond / NCD Yes Yes
Debt Yes Yes
Other Investment Options Equity, Derivatives, Currency, Mutual Funds, ETF, Insurance, FD/Bonds, Loans, Tax, ELocker, NPS
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ICICI Direct Vs Alice Blue Order Type Offered

  ICICI Direct Alice Blue
Bracket Order No Yes
Cover Order Yes Yes
Buy Today Sell Tomorrow (BTST) Yes Yes
Sell Today Buy Tomorrow (STBT) No Yes
After Market Order(AMO) No Yes
Good Till Cancelled (GTC) Yes No
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ICICI Direct Vs Alice Blue Research Report

  ICICI Direct Alice Blue
Daily Market Report Yes Yes
Free Tips Yes No
Quarterly Result Analysis Yes No
News Alerts Yes No
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ICICI Direct Vs Alice Blue Suitable For Investor Type

  ICICI Direct Alice Blue
Casual Investor Yes
Active Investor Yes
Trader Yes
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ICICI Direct Vs Alice Blue - Pros and Cons

  ICICI Direct Alice Blue
Pros
  • Offers 3-in-1 account which makes stock market investment very easy for casual investors.
  • Wide range of investment options available under one portal.
  • Provides a low bandwidth website which works well where internet connection is slow.
  • GTC (good till cancellation) and off-market hours order placement facility is very useful.
  • Discount stock broker.
  • Most advance trading platform.
  • Free equity delivery trades. No brokerage.
  • 01% or ₹20 whichever is less brokerage for intraday and F&O.
  • Up to 20x margin in equity intraday.
Cons
  • ICICI Security charges highest brokerage in comparison to most of the retail broke₹in India.
  • Very high 'minimum brokerage' of ₹35 per trade or 2.5% of the trade value whichever is lower.
  • Poor performance of website is reported in peak hou₹of trading.
  • Trading Terminal (Trade Racer) cost ₹75 per month if brokerage paid in a month is less then ₹750.
  • Demat Account is mandatory.
  • Commodity trading is not available for retail investors.
  • Call & trade cost extra ₹25 per call after first 20 free calls in a month.
  • Online Mutual Fund investment is not available.
  • Margin funding is not available.
  • Good Till Cancelled (GTC) orders not available.
  • Call & Trade is available with additional cost of ₹20 per order.
Reviews
Promo / Offers

ICICI 3-in-1 Account

ICICI Direct offers a 3-in-1 account, a combination of saving bank, trading and demat account. It offers one-click investment in Equity, Derivatives, Mutual Funds, IPO, ETF, Life Insurance, General Insurance, Currency, and Fixed Deposits.

Interested in opening a trading account? Request Callback from a stock broker.

Free Equity Delivery Trade

Get free equity delivery trading (truly no brokerage) and pay flat ₹20 intranet and F&O trade brokerage. To open an account with Alice Blue, simply leave your contact information and Alice Blue representatives will call you.

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