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The side-by-side comparison of ICICIDirect and Alice Blue. Compare ICICIDirect Vs Alice Blue brokerage, charges, exposure margin, demat account. Read Alice Blue and ICICIDirect review.
Find out ICICIDirect Vs Alice Blue which is better and ICICIDirect Vs Alice Blue which is best.
Our ICICI Securities Pvt Ltd. comparison with Alice Blue Financial Services highlights the major differences between two brokers. Find the best between ICICIDirect and Alice Blue.
| ICICIDirect | Alice Blue | |
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| Find more info about broker | ||
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| About the Broker | ICICIdirect is a retail trading and investment service from ICICI Securities, the largest retail stock broker firm in India offering a wide range of investment options to the retail and institutional customers. ICICI Securities is part of ICICI Group...  |
Incorporated in 2006, Alice Blue is a Bangalore based financial service provider. AliceBlue is a discount stock broker offering stock and commodity trading services at BSE, NSE, and MCX. Alice Blue also offers depository service (demat account) throu... |
| Type of Broker | Full Service Broker | Discount Broker |
| Supported Exchnage | BSE, NSE | BSE, NSE, MCX |
| Account Type | 3-in-1 Account (I-Secure Plan) | F20 |
| Broker Enquiry |
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| Year of Incorporation | 2000 | |
| Number of Branches | 154 |
| ICICIDirect | Alice Blue | |
|---|---|---|
| Trading Account Opening Fees | ₹975 | Equity ₹310 | Commodity ₹120 |
| Trading Account AMC | ₹0 | ₹0 |
| Demat Account Opening Fees | ₹0 | ₹0 |
| Demat Account AMC | ₹450 | ₹0 |
| Demat Account is Mandatory? | No | No |
| ICICIDirect | Alice Blue | |
|---|---|---|
| Account Type | 3-in-1 Account (I-Secure Plan) | F20 |
| Fixed Charges | ||
| Equity Delivery Brokerage | 0.55% | ₹0 (Free) |
| Equity Intraday Brokerage | 0.275% | ₹20 per executed order or 0.01 whichever lower |
| Equity Futures Brokerage | 0.05% to 0.03% | ₹20 per executed order or 0.01 whichever lower |
| Equity Options Brokerage | ₹95 to ₹35 per lot | ₹20 per executed order or 0.01 whichever lower |
| Currency Futures Trading Brokerage | 0.050% to 0.030% | ₹20 per executed order or 0.01 whichever lower |
| Currency Options Trading Brokerage | ₹25 to ₹10 per lot | ₹20 per executed order or 0.01 whichever lower |
| Commodity Futures Trading Brokerage | NA | ₹20 per executed order or 0.01 whichever lower |
| Commodity Options Trading Brokerage | NA |
| ICICIDirect | Alice Blue | |
|---|---|---|
| Account Type | I-Saver Plan | F20 |
| Fixed Charges | ||
| Equity Delivery Brokerage | 0.75% to 0.25% | ₹0 (Free) |
| Equity Intraday Brokerage | 0.75% to 0.25% | ₹20 per executed order or 0.01 whichever lower |
| Equity Futures Brokerage | 0.05% to 0.03% | ₹20 per executed order or 0.01 whichever lower |
| Equity Options Brokerage | ₹95 to ₹65 per lot | ₹20 per executed order or 0.01 whichever lower |
| Currency Futures Trading Brokerage | 0.05% to 0.03% | ₹20 per executed order or 0.01 whichever lower |
| Currency Options Trading Brokerage | 0.25 to ₹65 per lot | ₹20 per executed order or 0.01 whichever lower |
| Commodity Futures Trading Brokerage | NA | ₹20 per executed order or 0.01 whichever lower |
| Commodity Options Trading Brokerage | NA |
| ICICIDirect | Alice Blue | |
|---|---|---|
| Account Type | ICICIdirect Prime Plan | F20 |
| Fixed Charges | ₹900 | |
| Equity Delivery Brokerage | 0.25% | ₹0 (Free) |
| Equity Intraday Brokerage | 0.25% | ₹20 per executed order or 0.01 whichever lower |
| Equity Futures Brokerage | 0.025% | ₹20 per executed order or 0.01 whichever lower |
| Equity Options Brokerage | ₹35 | ₹20 per executed order or 0.01 whichever lower |
| Currency Futures Trading Brokerage | ₹0 | ₹20 per executed order or 0.01 whichever lower |
| Currency Options Trading Brokerage | ₹0 | ₹20 per executed order or 0.01 whichever lower |
| Commodity Futures Trading Brokerage | NA | ₹20 per executed order or 0.01 whichever lower |
| Commodity Options Trading Brokerage | NA |
| Minimum Brokerage Charges | ₹35 per trade | ₹0 |
| Other Brokerage Charges | ||
| Call & Trade Charges | ₹25 per call after first 20 free calls per month | ₹20 per executed order |
| ICICIDirect | Alice Blue | |||||||||||||||
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| Securities Transaction Tax (STT) |
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| Exchange Transaction Charges | Check table below | |||||||||||||||
| SEBI Charges | Rs 15 per Crore | |||||||||||||||
| Goods and Services Tax (GST) | 18% on (brokerage + transaction charges) | |||||||||||||||
| Stamp Duty | Charged as per the state of the client's correspondence address. | |||||||||||||||
| ICICIDirect | Alice Blue | |
|---|---|---|
| Equity Delivery | NSE: 0.0031% | BSE: 0.0028% | NSE ₹325 per crore | BSE ₹1 per trade (each side) |
| Equity Intraday | NSE: 0.0031% | BSE: 0.0028% | NSE ₹325 per crore | BSE ₹1 per trade (each side) |
| Equity Futures | 0.0018% | NSE ₹210 per crore | BSE ₹1 per trade (each side) |
| Equity Options | 0.05% on Premium | NSE ₹5300 per crore | BSE ₹1 per trade (each side) |
| Currency Futures | 0.0012% | NSE ₹135 per crore (0.00135%) |
| Currency Options | 0.05% on Premium | NSE ₹4400 (on premium) per crore (0.044%) |
| Commodity | NA | Non-Agri ₹360 (0.0036%) | Agri ₹275 per Crore |
| ICICIDirect | Alice Blue | |
|---|---|---|
| Equity Delivery | 5x with Interest | 3x (A category) |
| Equity Intraday | Upto 25x | Up to 20x (based on the stock) |
| Equity Futures | 4x | Intraday - 10%(10x), Carry forward - 100%(1x) of Total margin (Span+ Exposure) |
| Equity Options | 2x for shorting | Intraday - 3x Buy & 10x Sell, Carry forward - 100%(1x) of Total margin (Span+ Exposure) |
| Currency Futures | NA | Intraday - 10%(10x), Carry forward - 100%(1x) of Total margin (Span+ Exposure) |
| Currency Options | NA | Intraday - 10%(10x), Carry forward - 100%(1x) of Total margin (Span+ Exposure) |
| Commodity Futures | NA | Intraday - 10%(10x), Carry forward - 100%(1x) of Total span margin |
| Commodity Options |
| ICICIDirect | Alice Blue | |
|---|---|---|
| 3 in 1 Account |  |
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| Charting | |
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| Automated Trading | |
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| SMS Alerts | |
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| Online Demo | |
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| Online Portfolio | |
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| Margin Trading Funding Available | |
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| Margin Against Shares (Equity Cash) | |
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| Margin Against Shares (Equity F&O) | |
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| Trading Platform | ICICIdirect.com (website), Trade Racer, ICICIDirect Mobile App | Front End: ANT | Back End: Omnesys NEST |
| Intraday Square-off Time | 3:30 PM | Equity: 3:15PM |
| Other Features | Bullet Trading, Can trade in 32 exchanges through Saxo Trader | |
| Referral Program |
| ICICIDirect | Alice Blue | |
|---|---|---|
404 Customer Reviews  |
19 Customer Reviews |
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| Fees Ratings |  |
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| Overall Ratings |  |
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| Broker Rating | ICICIDirect is Rated 2.4 / 5 based on 404 customer reviews | Alice Blue is Rated 4.3 / 5 based on 19 customer reviews |
| ICICIDirect Enquire | Alice Blue Enquire | |
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| Contact Broker |
| ICICIDirect | Alice Blue | |
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| Other Investment Options | Equity, Derivatives, Currency, Mutual Funds, ETF, Insurance, FD/Bonds, Loans, Tax, ELocker, NPS |
| ICICIDirect | Alice Blue | |
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| 24/7 Customer Service | |
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| Onine Live Chat | |
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| Through Branches | |
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| ICICIDirect | Alice Blue | |
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| Bracket Order | |
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| Cover Order | |
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| Buy Today Sell Tomorrow (BTST) | |
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| Sell Today Buy Tomorrow (STBT) | |
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| Good Till Cancelled (GTC) | |
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| ICICIDirect | Alice Blue | |
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| Daily Market Report | |
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| Free Tips | |
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| Quarterly Result Analysis | |
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| News Alerts | |
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| ICICIDirect | Alice Blue | |
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| Casual Investor | |
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| Active Investor | |
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| Trader | |
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