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ICICIDirect Vs Alice Blue Share Broker Comparison

The side-by-side comparison of ICICI Securities Pvt Ltd. and Alice Blue Financial Services stock brokers in India. The comparison below highlights the similarities and differences between ICICIDirect and Alice Blue's brokerage, customer service, maintenance fees, tools and investment options provided to India Stock Market investors. If you are confused in choosing the best broking site, this page is to help you find which is the best broker among ICICIDirect and Alice Blue.

	ICICI Securities Pvt Ltd.	Alice Blue Financial Services
	ICICIDirect Review FAQs Brokerage Demat Acct Mobile App Account Opening Branches IPO	Alice Blue Review FAQs Brokerage Demat Acct Mobile App Account Opening Branches IPO

About the Broker	ICICIdirect is a retail trading and investment service from ICICI Securities, the largest retail stock broker firm in India offering a wide range of investment options to the retail and institutional customers. ICICI Securities is part of ICICI Group...	Incorporated in 2006, Alice Blue is a Bangalore based financial service provider. AliceBlue is a discount stock broker offering stock and commodity trading services at BSE, NSE, and MCX. Alice Blue also offers depository service (demat account) throu...
Type of Broker	Full Service Broker	Discount Broker
Supported Exchnage	BSE, NSE	BSE, NSE, MCX
Account Type	3-in-1 Account (I-Secure Plan)	F20
Broker Enquiry

Stock Broker Fees / Charges

	ICICI Securities Pvt Ltd.	Alice Blue Financial Services
Trading Account Opening Fees	₹975	Equity ₹310 \| Commodity ₹120
Trading Account AMC	₹0	₹0
Demat Account Opening Fees	₹0	₹0
Demat Account AMC	₹600	₹0
Demat Account is Mandatory?	No	No

Trading Brokerage Charges

Brokerage Plan 1

	ICICI Securities Pvt Ltd.	Alice Blue Financial Services
Account Type	3-in-1 Account (I-Secure Plan)	F20
Fixed Charges
Equity Delivery Brokerage	0.55%	₹0 (Free)
Equity Intraday Brokerage	0.275%	₹20 per executed order or 0.01 whichever lower
Equity Futures Brokerage	0.05% to 0.03%	₹20 per executed order or 0.01 whichever lower
Equity Options Brokerage	₹95 to ₹35 per lot	₹20 per executed order or 0.01 whichever lower
Currency Futures Trading Brokerage	0.050% to 0.030%	₹20 per executed order or 0.01 whichever lower
Currency Options Trading Brokerage	₹25 to ₹10 per lot	₹20 per executed order or 0.01 whichever lower
Commodity Futures Trading Brokerage	NA	₹20 per executed order or 0.01 whichever lower
Commodity Options Trading Brokerage

Brokerage Plan 2

	ICICI Securities Pvt Ltd.	Alice Blue Financial Services
Account Type	I-Saver Plan	F20
Fixed Charges
Equity Delivery Brokerage	0.75% to 0.25%	₹0 (Free)
Equity Intraday Brokerage	0.75% to 0.25%	₹20 per executed order or 0.01 whichever lower
Equity Futures Brokerage	0.05% to 0.03%	₹20 per executed order or 0.01 whichever lower
Equity Options Brokerage	₹95 to ₹65 per lot	₹20 per executed order or 0.01 whichever lower
Currency Futures Trading Brokerage	0.05% to 0.03%	₹20 per executed order or 0.01 whichever lower
Currency Options Trading Brokerage	₹95 to ₹65 per lot	₹20 per executed order or 0.01 whichever lower
Commodity Futures Trading Brokerage	NA	₹20 per executed order or 0.01 whichever lower
Commodity Options Trading Brokerage

Other Charges

Minimum Brokerage Charges	₹35 per trade	₹0
Other Brokerage Charges
Call & Trade Charges	₹25 per call after first 20 free calls per month	₹20 per executed order

Taxes

	ICICI Securities Pvt Ltd.	Alice Blue Financial Services
Securities Transaction Tax (STT)	Equity Intraday: 0.025% (on Sell trade) Equity Delivery: 0.1% (on Buy and Sell) Equity Futures: 0.01% (on Sell trade) Equity Options: 0.05% (on Sell trade premium) or 0.125% (on excersied options) Currency Futures: Nil Currency Options: Nil Commodities: 0.01% on sell side (Non-Agri)	Equity Intraday: 0.025% (on Sell trade) Equity Delivery: 0.1% (on Buy and Sell) Equity Futures: 0.01% (on Sell trade) Equity Options: 0.05% (on Sell trade premium) or 0.125% (on excersied options) Currency Futures: Nil Currency Options: Nil Commodities: 0.01% on sell side (Non-Agri)
Exchange Transaction Charges	Check table below	Check table below
SEBI Charges	Rs 15 per Crore	Rs 15 per Crore
Goods and Services Tax (GST)	18% on (brokerage + transaction charges)	18% on (brokerage + transaction charges)
Stamp Duty	Charged as per the state of the client's correspondence address.	Charged as per the state of the client's correspondence address.

Transaction Charges

	ICICI Securities Pvt Ltd.	Alice Blue Financial Services
Equity Delivery	NSE: 0.0031% \| BSE: 0.0028%	NSE ₹325 per crore \| BSE ₹1 per trade (each side)
Equity Intraday	NSE: 0.0031% \| BSE: 0.0028%	NSE ₹325 per crore \| BSE ₹1 per trade (each side)
Equity Futures	0.0018%	NSE ₹210 per crore \| BSE ₹1 per trade (each side)
Equity Options	0.05% on Premium	NSE ₹5300 per crore \| BSE ₹1 per trade (each side)
Currency Futures	0.0012%	NSE ₹135 per crore (0.00135%)
Currency Options	0.05% on Premium	NSE ₹4400 (on premium) per crore (0.044%)
Commodity	NA	Non-Agri ₹360 (0.0036%) \| Agri ₹275 per Crore

Exposure

	ICICI Securities Pvt Ltd.	Alice Blue Financial Services
Equity Delivery		3x (A category)
Equity Intraday		Up to 20x (based on the stock)
Equity Futures		Intraday - 10%(10x), Carry forward - 100%(1x) of Total margin (Span+ Exposure)
Equity Options		Intraday - 3x Buy & 10x Sell, Carry forward - 100%(1x) of Total margin (Span+ Exposure)
Currency Futures		Intraday - 10%(10x), Carry forward - 100%(1x) of Total margin (Span+ Exposure)
Currency Options		Intraday - 10%(10x), Carry forward - 100%(1x) of Total margin (Span+ Exposure)
Commodity		Intraday - 10%(10x), Carry forward - 100%(1x) of Total span margin

Share Broker Features

	ICICI Securities Pvt Ltd.	Alice Blue Financial Services
3 in 1 Account
Charting
Automated Trading
SMS Alerts
Online Demo
Online Portfolio
Margin Trading Funding Available
Margin Against Shares (Equity Cash)
Margin Against Shares (Equity F&O)
Trading Platform	ICICIdirect.com (website), Trade Racer, ICICIDirect Mobile App	Front End: ANT \| Back End: Omnesys NEST
Intraday Square-off Time	3:30 PM	Equity: 3:15PM
Other Features

Broker Ratings (Average User Rating)

	ICICI Securities Pvt Ltd.	Alice Blue Financial Services
	395 Customer Reviews	15 Customer Reviews
Fees Ratings
Trading Brokerage Rating
Trading Platform Usability
Customer Service Ratings
Overall Ratings
Broker Rating	ICICIDirect is Rated 2.5 / 5 based on 395 customer reviews	Alice Blue is Rated 4.5 / 5 based on 15 customer reviews

Contact Broker / Request A Call Back

	ICICI Securities Pvt Ltd.	Alice Blue Financial Services
Contact / Request Call Back	Name Phone Number Email City Name State Are you a day trader?

Investment Options Available

	ICICI Securities Pvt Ltd.	Alice Blue Financial Services
Stock / Equity
Commodity
Currency
Initial Public Offers (IPO)
Mutual Funds
Bond / NCD
Debt
Other Investment Options	Equity, Derivatives, Currency, Mutual Funds, ETF, Insurance, FD/Bonds, Loans, Tax, ELocker, NPS

Customer Service Offered

	ICICI Securities Pvt Ltd.	Alice Blue Financial Services
24/7 Customer Service
Onine Live Chat
Through Branches

Order Type

	ICICI Securities Pvt Ltd.	Alice Blue Financial Services
Bracket Order
Cover Order
Buy Today Sell Tomorrow (BTST)
Sell Today Buy Tomorrow (STBT)
After Market Order(AMO)
Good Till Cancelled (GTC)

Research / Tips / Reports Published

	ICICI Securities Pvt Ltd.	Alice Blue Financial Services
Daily Market Report
Free Tips
Quarterly Result Analysis
News Alerts

Suitable for Investor Category

	ICICI Securities Pvt Ltd.	Alice Blue Financial Services
Casual Investor
Active Investor
Trader

Pros, Cons and Other Review Comments

	ICICI Securities Pvt Ltd.	Alice Blue Financial Services
Pros	Offers 3-in-1 account which makes stock market investment very easy for casual investors. Wide range of investment options available under one portal. Provides a low bandwidth website which works well where internet connection is slow. GTC (good till cancellation) and off-market hours order placement facility is very useful. More Advantages...	Discount stock broker. Most advance trading platform. Free equity delivery trades. No brokerage. 01% or Rs 20 whichever is less brokerage for intraday and F&O. Up to 20x margin in equity intraday. Demat AMC is free for lifetime for all customers. More Advantages...
Cons	ICICI Security charges highest brokerage in comparison to most of the retail brokers in India. Very high 'minimum brokerage' of Rs 35 per trade or 2.5% of the trade value whichever is lower. Poor performance of website is reported in peak hours of trading. Trading Terminal (Trade Racer) cost Rs 75 per month if brokerage paid in a month is less then Rs 750. Demat Account is mandatory. Commodity trading is not available for retail investors. Call & trade cost extra Rs 25 per call after first 20 free calls in a month. More Disadvantages...	Online Mutual Fund investment is not available. Margin funding is not available. Good Till Cancelled (GTC) orders not available. Call & Trade is available with additional cost of ₹20 per order. More Disadvantages...
Reviews
Promo / Offers	ICICI 3-in-1 Account ICICI Direct offers a 3-in-1 account, a combination of saving bank, trading and demat account. It offers one-click investment in Equity, Derivatives, Mutual Funds, IPO, ETF, Life Insurance, General Insurance, Currency, and Fixed Deposits. Interested in opening a trading account? Request Callback from a stock broker.	Free Equity Delivery Trade + Lifetime FREE AMC Demat Account Get free equity delivery trading (truly no brokerage) and pay flat ₹20 intranet and F&O trade brokerage. In addition, get Lifetime Zero AMC Demat Account with no additional cost. To open an account with Alice Blue, simply leave your contact information and Alice Blue representatives will call you.
	Enquire about ICICIDirect
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