ICICI Direct Vs Alice Blue (Compare ICICI Direct and Alice Blue)


ICICI Direct
ICICI Direct is one of the largest retail stock brokers in India. It is part of the ICICI Group. It offers online trading and investment services to over 50 lakhs customers. The services offered include equity, commodity, and currency trading at BSE, NSE, and MCX. The company also offers Mutual Fund & IPO, Fixed deposits, Bond, NCD, wealth products, Home Loans, Loans against Securities, etc. ICICI Direct's most popular service is its 3-in-1 account, which includes ICICI Bank Account, ICICI ... Know more about ICICI Securities Pvt Ltd.


Alice Blue
Incorporated in 2006, Alice Blue is a Bangalore based discount stock broker offering stock and commodity trading services at BSE, NSE, and MCX. Alice Blue also offers depository service (demat account) through its membership with CDSL. AliceBlue offers one simple brokerage plans, Freedom 15 (F15) to its customers. The flat fee brokerage plan F15 minimizes the brokerage fee so that customers incur the lowest cost while trading. It is a discount brokerage plan which offers brokerages free equi... Know more about Alice Blue Financial Services

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ICICI Direct Vs Alice Blue

Incorporated in 2000, ICICI Direct is a Full Service Broker. It offers trading at BSE, NSE. It has 154 branches across India. Incorporated in , Alice Blue is a Discount Broker. It offers trading at BSE, NSE, MCX. It has branches across India.

  ICICI Direct Alice Blue
Type of Broker Full Service Broker Discount Broker
Exchnage Membership BSE, NSE BSE, NSE, MCX
Account Type ICICI Neo Plan Freedom 15
Year of Incorporation 2000
Number of Branches 154
Open an Online Trading Account with ICICI Direct.Open an Online Trading Account with Alice Blue.
Open ICICI Direct AccountOpen Alice Blue Account
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ICICI Direct Vs Alice Blue Charges & AMC

ICICI Direct trading account opening charges is Rs 0 while Alice Blue account opening changes is Rs 0 (Free). ICICI Direct Demat Account AMC Charges is Rs 300 (from 2nd year) and Alice Blue Demat Account AMC Charges is Rs 400.

  ICICI Direct Alice Blue
Trading Account Opening Charges Rs 0 Rs 0 (Free)
Trading Account AMC Charges Rs 0 Rs 0
Demat Account Opening Charges Rs 0 Rs 0
Demat Account AMC Charges Rs 300 (from 2nd year) Rs 400
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ICICI Direct Vs Alice Blue Brokerage Charges & Plans

ICICI Direct Vs Alice Blue Brokerage

ICICI Direct brokerage charges for equity is 0.55% and intraday is Rs 20 per order whereas Alice Blue brokerage charges for equity is Rs 0 (Free) and intraday is Rs 15 per order or 0.01% whichever is lower.

  ICICI Direct Alice Blue
Account Type ICICI Neo Plan Freedom 15
Fixed Charges NA
Equity Delivery 0.55% Rs 0 (Free)
Equity Intraday Rs 20 per order Rs 15 per order or 0.01% whichever is lower
Equity Futures Rs 0 (Free) Rs 15 per order or 0.01% whichever is lower
Equity Options Rs 20 per order Rs 15 per order
Currency Futures Rs 20 per order Rs 15 per order or 0.01% whichever is lower
Currency Options Rs 20 per order Rs 15 per order
Commodity Futures Rs 20 per order Rs 15 per order or 0.01% whichever is lower
Commodity Options Rs 20 per order Rs 15 per order
Special Offer
Special Offer: ICICIDirect Neo Plan - Flat Rs 20 per trade brokerage (Intraday and F&O) + Free Account Opening + Get funds in 30 minutes from sell orders + Free trading tips. Open Instant Account Now
Special Offer: Get brokerage FREE equity delivery trading (truly no brokerage) and Flat Rs 15 intranet and F&O trade brokerage. Open FREE Instant Account online with Alice Blue and start trading today.

ICICI Direct Vs Alice Blue Brokerage Plan 2

  ICICI Direct Alice Blue
Account Type 3-in-1 Account (I-Secure Plan) Freedom 15
Fixed Charges
Equity Delivery 0.55% Rs 0 (Free)
Equity Intraday 0.275% Rs 15 per order or 0.01% whichever is lower
Equity Futures 0.05% to 0.03% Rs 15 per order or 0.01% whichever is lower
Equity Options Rs 95 to Rs 35 per lot Rs 15 per order
Currency Futures 0.050% to 0.030% Rs 15 per order or 0.01% whichever is lower
Currency Options Rs 25 to Rs 10 per lot Rs 15 per order
Commodity Futures NA Rs 15 per order or 0.01% whichever is lower
Commodity Options NA Rs 15 per order
Open ICICI Direct AccountOpen Alice Blue Account

ICICI Direct Vs Alice Blue Brokerage Plan 3

  ICICI Direct Alice Blue
Account Type I-Saver Plan Freedom 15
Fixed Charges
Equity Delivery 0.75% to 0.25% Rs 0 (Free)
Equity Intraday 0.75% to 0.25% Rs 15 per order or 0.01% whichever is lower
Equity Futures 0.05% to 0.03% Rs 15 per order or 0.01% whichever is lower
Equity Options Rs 95 to Rs 65 per lot Rs 15 per order
Currency Futures 0.05% to 0.03% Rs 15 per order or 0.01% whichever is lower
Currency Options 0.25 to Rs 65 per lot Rs 15 per order
Commodity Futures NA Rs 15 per order or 0.01% whichever is lower
Commodity Options NA Rs 15 per order
Open ICICI Direct AccountOpen Alice Blue Account

ICICI Direct Charges Vs Alice Blue

Minimum Brokerage Rs 35 per trade Rs 0
Other Charges Margin Trading Interest: 0.025% Per day
Call & Trade Charges Rs 25 per call after first 20 free calls per month Rs 20 per executed order
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ICICI Direct Vs Alice Blue Transaction Charges

ICICI Direct transaction charges for options is Rs 5000 per Cr (0.05%) (on premium) while Alice Blue exchange transaction charges for options is NSE Rs 5300 per Cr (0.053%) | BSE Rs 1 per trade (each side).

  ICICI Direct Alice Blue
Equity Delivery NSE Rs 310 per Cr (0.0031%) | BSE Rs 280 per Cr (0.0028%) (each side) NSE Rs 325 per Cr (0.00325%) | BSE Rs 1 per trade (each side)
Equity Intraday NSE Rs 310 per Cr (0.0031%) | BSE Rs 280 per Cr (0.0028%) (each side) NSE Rs 325 per Cr (0.00325%) | BSE Rs 1 per trade (each side)
Equity Futures Rs 180 per Cr (0.0018%) NSE Rs 210 per Cr (0.0021%) | BSE Rs 1 per trade (each side)
Equity Options Rs 5000 per Cr (0.05%) (on premium) NSE Rs 5300 per Cr (0.053%) | BSE Rs 1 per trade (each side)
Currency Futures Rs 120 per Cr (0.0012%) NSE Rs 135 per Cr (0.00135%)
Currency Options Rs 5000 per Cr (0.05%) (on premium) NSE Rs 4400 per Cr (0.044%) (on premium)
Commodity NA Non-Agri Rs 360 per Cr (0.0036%) | Agri Rs 275 per Cr (0.00275%)
Open ICICI Direct AccountOpen Alice Blue Account
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ICICI Direct Vs Alice Blue Leverage (Margin)

ICICI Direct provides the margin of Upto 25x for intraday trades whereas the Alice Blue margin for intraday cash is 8x (NSE Nifty 50 and BSE A group stocks).

  ICICI Direct Alice Blue
Equity Delivery 5x with Interest 1x
Equity Intraday Upto 25x 8x (NSE Nifty 50 and BSE A group stocks)
Equity Futures 4x 2x
Equity Options 2x for shorting 2x
Currency Futures NA 2x
Currency Options NA 2x
Commodity Futures NA 2x
Commodity Options 2x
Open ICICI Direct AccountOpen Alice Blue Account
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Compare ICICI Direct and Alice Blue Features

The trading platforms offered ICICI Direct include ICICIdirect.com (website), Trade Racer, ICICIDirect Mobile App. Alice Blue offers Front End: ANT | Back End: Omnesys NEST trading software.

  ICICI Direct Alice Blue
3 in 1 Account Yes No
Charting Yes Yes
Automated Trading No Yes
SMS Alerts No No
Online Demo Yes Yes
Online Portfolio Yes Yes
Margin Trading Funding Yes No
Margin Against Shares (Equity Cash) Yes No
Margin Against Shares (Equity F&O) Yes No
Trading Platform ICICIdirect.com (website), Trade Racer, ICICIDirect Mobile App Front End: ANT | Back End: Omnesys NEST
Intraday Square-off Time 3:30 PM Equity: 3:15PM
Other Features Bullet Trading, Can trade in 32 exchanges through Saxo Trader
Referral Program Yes
Open ICICI Direct AccountOpen Alice Blue Account
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ICICI Direct Vs Alice Blue Review

ICICI Direct is rated 2.4 of 5 based on 441 customer reviews whereas Alice Blue is rated 3.4 of 5 based on 31 customer reviews.

  ICICI Direct Alice Blue
  441 Customer Reviews    Rate ICICI Direct 31 Customer Reviews    Rate Alice Blue
Fees 2.2 3.8
Brokerage 1.7 3.7
Trading Platform 3.4 3.5
Customer Service 2.7 3.0
Research Capabilities 2.9 1.9
Overall Ratings Rated 2.4 stars Rated 3.4 stars
Broker Rating ICICI Direct is rated 2.4 of 5 based on 441 customer reviews Alice Blue is rated 3.4 of 5 based on 31 customer reviews
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Contact Broker / Request A Call Back

  ICICI Direct Enquire Alice Blue Enquire
Contact Broker

ICICIDirect Neo Plan - Flat Rs 20 per trade brokerage (Intraday and F&O) + Free Account Opening + Get funds in 30 minutes from sell orders + Free trading tips. Open Instant Account Now

Get brokerage FREE equity delivery trading (truly no brokerage) and Flat Rs 15 intranet and F&O trade brokerage. Open FREE Instant Account online with Alice Blue and start trading today.

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ICICI Direct Vs Alice Blue Investment Options

  ICICI Direct Alice Blue
Stock / Equity Yes Yes
Commodity Yes Yes
Currency Yes Yes
IPO Yes No
Mutual Funds Yes Yes
Bond / NCD Yes Yes
Debt Yes Yes
Other Investment Options Equity, Derivatives, Currency, Mutual Funds, ETF, Insurance, FD/Bonds, Loans, Tax, ELocker, NPS
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ICICI Direct Vs Alice Blue Order Type Offered

  ICICI Direct Alice Blue
Bracket Order No Yes
Cover Order Yes Yes
Buy Today Sell Tomorrow (BTST) Yes Yes
Sell Today Buy Tomorrow (STBT) No Yes
After Market Order(AMO) No Yes
Good Till Cancelled (GTC) Yes No
Open ICICI Direct AccountOpen Alice Blue Account
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ICICI Direct Vs Alice Blue Research Report

  ICICI Direct Alice Blue
Daily Market Report Yes Yes
Free Tips Yes No
Quarterly Result Analysis Yes No
News Alerts Yes No
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ICICI Direct Vs Alice Blue Suitable For Investor Type

  ICICI Direct Alice Blue
Casual Investor Yes
Active Investor Yes
Trader Yes
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ICICI Direct Vs Alice Blue - Pros and Cons

  ICICI Direct Alice Blue
Pros
  • Offers 3-in-1 account which makes stock market investment very easy for casual investors.
  • Wide range of investment options available under one portal.
  • Provides a low bandwidth website which works well where internet connection is slow.
  • GTC (good till cancellation) and off-market hours order placement facility is very useful.
  • Discount stock broker.
  • Most advance trading platform.
  • Free equity delivery trades. No brokerage.
  • Flat Rs 15 brokerage for intraday and F&O.
Cons
  • ICICI Security charges highest brokerage in comparison to most of the retail brokers in India.
  • Very high 'minimum brokerage' of Rs 35 per trade or 2.5% of the trade value whichever is lower.
  • Poor performance of website is reported in peak hours of trading.
  • Trading Terminal (Trade Racer) cost Rs 75 per month if brokerage paid in a month is less then Rs 750.
  • Demat Account is mandatory.
  • Commodity trading is not available for retail investors.
  • Call & trade cost extra Rs 25 per call after first 20 free calls in a month.
  • Online Mutual Fund investment is not available.
  • Margin funding is not available.
  • Good Till Cancelled (GTC) orders not available.
  • Call & Trade is available with additional cost of Rs 20 per order.
Reviews
Promo / Offers

ICICIDirect Neo Plan (Discount Brokerage)

Open a 3-in-1 account with Neo Plan for:

  • Free Account Opening
  • Brokerage-Free Equity Futures trading
  • Flat Rs 20 per trade brokerage (Intraday and F&O) in BSE, NSE and MCX
  • Free trading tips
  • Get funds in your bank account in just 30 minutes of selling stocks

Interested in opening a trading account? Open Instant Account Now

Free Equity Delivery Trade + FREE Account Opening

Trade brokerage-free equity delivery (truly no brokerage). Pay flat Rs 15 per trade for Intra-day and F&O. Open FREE Instant Account online with Alice Blue and start trading today.

Open ICICI Direct AccountOpen Alice Blue Account

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