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ICICIDirect Vs Alice Blue Share Broker Comparison

The side-by-side comparison of ICICI Securities Pvt Ltd. and Alice Blue Financial Services stock brokers in India. The comparison below highlights the similarities and differences between ICICIDirect and Alice Blue's brokerage, customer service, maintenance fees, tools and investment options provided to India Stock Market investors. If you are confused in choosing the best broking site, this page is to help you find which is the best broker among ICICIDirect and Alice Blue.

  ICICI Securities Pvt Ltd. Alice Blue Financial Services
 
ICICI Securities Pvt Ltd. Logo Alice Blue Financial Services Logo
About the Broker ICICIdirect is a retail trading and investment service from ICICI Securities, the largest retail stock broker firm in India offering a wide range of investment options to the retail and institutional customers. ICICI Securities is part of ICICI Group... Know more about ICICI Securities Pvt Ltd. Incorporated in 2006, Alice Blue is a Bangalore based financial service provider. AliceBlue is a discount stock broker offering stock and commodity trading services at BSE, NSE, and MCX. Alice Blue also offers depository service (demat account) throu... Know more about Alice Blue Financial Services
Type of Broker What is this parameter? Full Service Broker Discount Broker
Supported Exchnage What is this parameter? BSE, NSE BSE, NSE, MCX
Account Type What is this parameter? 3-in-1 Account (I-Secure Plan) F20
Broker Enquiry Open an Online Trading Account with ICICIDirect. Leave your contact info and we will get in touch with you.
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Stock Broker Fees / Charges

  ICICI Securities Pvt Ltd. Alice Blue Financial Services
Trading Account Opening Fees What is this parameter? ₹975 Equity ₹310 | Commodity ₹120
Trading Account AMC What is this parameter? ₹0 ₹0
Demat Account Opening Fees What is this parameter? ₹0 ₹0
Demat Account AMC What is this parameter? ₹600 ₹0
Demat Account is Mandatory? What is this parameter? No No
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Trading Brokerage Charges

Brokerage Plan 1

  ICICI Securities Pvt Ltd. Alice Blue Financial Services
Account Type 3-in-1 Account (I-Secure Plan) F20
Fixed Charges What is this parameter?
Equity Delivery Brokerage What is this parameter? 0.55% ₹0 (Free)
Equity Intraday Brokerage What is this parameter? 0.275% ₹20 per executed order or 0.01 whichever lower
Equity Futures Brokerage What is this parameter? 0.05% to 0.03% ₹20 per executed order or 0.01 whichever lower
Equity Options Brokerage What is this parameter? ₹95 to ₹35 per lot ₹20 per executed order or 0.01 whichever lower
Currency Futures Trading Brokerage What is this parameter? 0.050% to 0.030% ₹20 per executed order or 0.01 whichever lower
Currency Options Trading Brokerage What is this parameter? ₹25 to ₹10 per lot ₹20 per executed order or 0.01 whichever lower
Commodity Futures Trading Brokerage What is this parameter? NA ₹20 per executed order or 0.01 whichever lower
Commodity Options Trading Brokerage What is this parameter?

Brokerage Plan 2

  ICICI Securities Pvt Ltd. Alice Blue Financial Services
Account Type I-Saver Plan F20
Fixed Charges What is this parameter?
Equity Delivery Brokerage What is this parameter? 0.75% to 0.25% ₹0 (Free)
Equity Intraday Brokerage What is this parameter? 0.75% to 0.25% ₹20 per executed order or 0.01 whichever lower
Equity Futures Brokerage What is this parameter? 0.05% to 0.03% ₹20 per executed order or 0.01 whichever lower
Equity Options Brokerage What is this parameter? ₹95 to ₹65 per lot ₹20 per executed order or 0.01 whichever lower
Currency Futures Trading Brokerage What is this parameter? 0.05% to 0.03% ₹20 per executed order or 0.01 whichever lower
Currency Options Trading Brokerage What is this parameter? ₹95 to ₹65 per lot ₹20 per executed order or 0.01 whichever lower
Commodity Futures Trading Brokerage What is this parameter? NA ₹20 per executed order or 0.01 whichever lower
Commodity Options Trading Brokerage What is this parameter?

Other Charges

Minimum Brokerage Charges What is this parameter? ₹35 per trade ₹0
Other Brokerage Charges What is this parameter?
Call & Trade Charges What is this parameter? ₹25 per call after first 20 free calls per month ₹20 per executed order
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Taxes

  ICICI Securities Pvt Ltd. Alice Blue Financial Services
Securities Transaction Tax (STT) What is this parameter?
  • Equity Intraday: 0.025% (on Sell trade)
  • Equity Delivery: 0.1% (on Buy and Sell)
  • Equity Futures: 0.01% (on Sell trade)
  • Equity Options: 0.05% (on Sell trade premium) or 0.125% (on excersied options)
  • Currency Futures: Nil
  • Currency Options: Nil
  • Commodities: 0.01% on sell side (Non-Agri)
  • Equity Intraday: 0.025% (on Sell trade)
  • Equity Delivery: 0.1% (on Buy and Sell)
  • Equity Futures: 0.01% (on Sell trade)
  • Equity Options: 0.05% (on Sell trade premium) or 0.125% (on excersied options)
  • Currency Futures: Nil
  • Currency Options: Nil
  • Commodities: 0.01% on sell side (Non-Agri)
Exchange Transaction Charges What is this parameter? Check table below Check table below
SEBI Charges What is this parameter? Rs 15 per Crore Rs 15 per Crore
Goods and Services Tax (GST) What is this parameter? 18% on (brokerage + transaction charges) 18% on (brokerage + transaction charges)
Stamp Duty What is this parameter? Charged as per the state of the client's correspondence address. Charged as per the state of the client's correspondence address.
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Transaction Charges

  ICICI Securities Pvt Ltd. Alice Blue Financial Services
Equity Delivery What is this parameter? NSE: 0.0031% | BSE: 0.0028% NSE ₹325 per crore | BSE ₹1 per trade (each side)
Equity Intraday What is this parameter? NSE: 0.0031% | BSE: 0.0028% NSE ₹325 per crore | BSE ₹1 per trade (each side)
Equity Futures What is this parameter? 0.0018% NSE ₹210 per crore | BSE ₹1 per trade (each side)
Equity Options What is this parameter? 0.05% on Premium NSE ₹5300 per crore | BSE ₹1 per trade (each side)
Currency Futures What is this parameter? 0.0012% NSE ₹135 per crore (0.00135%)
Currency Options What is this parameter? 0.05% on Premium NSE ₹4400 (on premium) per crore (0.044%)
Commodity What is this parameter? NA Non-Agri ₹360 (0.0036%) | Agri ₹275 per Crore
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Exposure

  ICICI Securities Pvt Ltd. Alice Blue Financial Services
Equity Delivery What is this parameter? 3x (A category)
Equity Intraday What is this parameter? Up to 20x (based on the stock)
Equity Futures What is this parameter? Intraday - 10%(10x), Carry forward - 100%(1x) of Total margin (Span+ Exposure)
Equity Options What is this parameter? Intraday - 3x Buy & 10x Sell, Carry forward - 100%(1x) of Total margin (Span+ Exposure)
Currency Futures What is this parameter? Intraday - 10%(10x), Carry forward - 100%(1x) of Total margin (Span+ Exposure)
Currency Options What is this parameter? Intraday - 10%(10x), Carry forward - 100%(1x) of Total margin (Span+ Exposure)
Commodity What is this parameter? Intraday - 10%(10x), Carry forward - 100%(1x) of Total span margin
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Share Broker Features

  ICICI Securities Pvt Ltd. Alice Blue Financial Services
3 in 1 Account What is this parameter? Yes No
Charting What is this parameter? Yes Yes
Automated Trading What is this parameter? No Yes
SMS Alerts What is this parameter? No No
Online Demo What is this parameter? Yes Yes
Online Portfolio What is this parameter? Yes Yes
Margin Trading Funding Available What is this parameter? Yes Yes
Margin Against Shares (Equity Cash) What is this parameter? Yes
Margin Against Shares (Equity F&O) What is this parameter? Yes
Trading Platform What is this parameter? ICICIdirect.com (website), Trade Racer, ICICIDirect Mobile App Front End: ANT | Back End: Omnesys NEST
Intraday Square-off Time What is this parameter? 3:30 PM Equity: 3:15PM
Other Features What is this parameter?
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Broker Ratings (Average User Rating)

  ICICI Securities Pvt Ltd. Alice Blue Financial Services
  395 Customer Reviews    Rate ICICIDirect 15 Customer Reviews    Rate Alice Blue
Fees Ratings 2.3 4.7
Trading Brokerage Rating 1.7 4.5
Trading Platform Usability 3.4 4.5
Customer Service Ratings 2.8 3.9
Overall Ratings Rated 2.5 stars Rated 4.5 stars
Broker Rating ICICIDirect is Rated 2.5 / 5 based on 395 customer reviews Alice Blue is Rated 4.5 / 5 based on 15 customer reviews
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Contact Broker / Request A Call Back

  ICICI Securities Pvt Ltd. Alice Blue Financial Services
Contact / Request Call Back
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Investment Options Available

  ICICI Securities Pvt Ltd. Alice Blue Financial Services
Stock / Equity What is this parameter? Yes Yes
Commodity What is this parameter? No Yes
Currency What is this parameter? Yes Yes
Initial Public Offers (IPO) What is this parameter? Yes No
Mutual Funds What is this parameter? Yes Yes
Bond / NCD What is this parameter? Yes Yes
Debt What is this parameter? Yes Yes
Other Investment Options What is this parameter? Equity, Derivatives, Currency, Mutual Funds, ETF, Insurance, FD/Bonds, Loans, Tax, ELocker, NPS
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Customer Service Offered

  ICICI Securities Pvt Ltd. Alice Blue Financial Services
24/7 Customer Service What is this parameter? No No
Onine Live Chat What is this parameter? No No
Through Branches What is this parameter? Yes No
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Order Type

  ICICI Securities Pvt Ltd. Alice Blue Financial Services
Bracket Order What is this parameter? No
Cover Order What is this parameter? Yes
Buy Today Sell Tomorrow (BTST) What is this parameter? Yes
Sell Today Buy Tomorrow (STBT) What is this parameter? No
After Market Order(AMO) What is this parameter? Yes
Good Till Cancelled (GTC) What is this parameter? Yes
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Research / Tips / Reports Published

  ICICI Securities Pvt Ltd. Alice Blue Financial Services
Daily Market Report What is this parameter? Yes Yes
Free Tips What is this parameter? Yes No
Quarterly Result Analysis What is this parameter? Yes No
News Alerts What is this parameter? Yes No
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Suitable for Investor Category

  ICICI Securities Pvt Ltd. Alice Blue Financial Services
Casual Investor What is this parameter? Yes
Active Investor What is this parameter? Yes
Trader What is this parameter? Yes

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Pros, Cons and Other Review Comments

  ICICI Securities Pvt Ltd. Alice Blue Financial Services
Pros What is this parameter?
  • Offers 3-in-1 account which makes stock market investment very easy for casual investors.
  • Wide range of investment options available under one portal.
  • Provides a low bandwidth website which works well where internet connection is slow.
  • GTC (good till cancellation) and off-market hours order placement facility is very useful.

More Advantages...

  • Discount stock broker.
  • Most advance trading platform.
  • Free equity delivery trades. No brokerage.
  • 01% or Rs 20 whichever is less brokerage for intraday and F&O.
  • Up to 20x margin in equity intraday.
  • Demat AMC is free for lifetime for all customers.

More Advantages...

Cons What is this parameter?
  • ICICI Security charges highest brokerage in comparison to most of the retail brokers in India.
  • Very high 'minimum brokerage' of Rs 35 per trade or 2.5% of the trade value whichever is lower.
  • Poor performance of website is reported in peak hours of trading.
  • Trading Terminal (Trade Racer) cost Rs 75 per month if brokerage paid in a month is less then Rs 750.
  • Demat Account is mandatory.
  • Commodity trading is not available for retail investors.
  • Call & trade cost extra Rs 25 per call after first 20 free calls in a month.

More Disadvantages...

  • Online Mutual Fund investment is not available.
  • Margin funding is not available.
  • Good Till Cancelled (GTC) orders not available.
  • Call & Trade is available with additional cost of ₹20 per order.

More Disadvantages...

Reviews What is this parameter?
Promo / Offers What is this parameter?

ICICI 3-in-1 Account

ICICI Direct offers a 3-in-1 account, a combination of saving bank, trading and demat account. It offers one-click investment in Equity, Derivatives, Mutual Funds, IPO, ETF, Life Insurance, General Insurance, Currency, and Fixed Deposits.

Interested in opening a trading account? Request Callback from a stock broker.

Free Equity Delivery Trade + Lifetime FREE AMC Demat Account

Get free equity delivery trading (truly no brokerage) and pay flat ₹20 intranet and F&O trade brokerage. In addition, get Lifetime Zero AMC Demat Account with no additional cost. To open an account with Alice Blue, simply leave your contact information and Alice Blue representatives will call you.

Enquire about ICICIDirect
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