ICICIdirect Vs Alice Blue (Compare ICICIdirect and Alice Blue)

ICICIdirect Vs Alice Blue

Incorporated in 2000, ICICIdirect is a Full Service Broker. It offers trading at BSE, NSE. It has 154 branches across India. Incorporated in , Alice Blue is a Discount Broker. It offers trading at BSE, NSE, MCX. It has branches across India.

	ICICIdirect	Alice Blue
Type of Broker	Full Service Broker	Discount Broker
Exchnage Membership	BSE, NSE	BSE, NSE, MCX
Year of Incorporation	2000
Number of Branches	154
	Open ICICIdirect Account	Open Alice Blue Account

ICICIdirect Vs Alice Blue Charges & AMC

ICICIdirect trading account opening charges is Rs 0 (Free) while Alice Blue account opening changes is Rs 150. ICICIdirect Demat Account AMC Charges is Rs 300 (from 2nd year) and Alice Blue Demat Account AMC Charges is Rs 400.

	ICICIdirect	Alice Blue
Trading Account Opening Charges	Rs 0 (Free)	Rs 150
Trading Account AMC Charges	Rs 0 (Free)	Rs 0
Demat Account Opening Charges	Rs 0 (Free)	Rs 0
Demat Account AMC Charges	Rs 300 (from 2nd year)	Rs 400

ICICIdirect Vs Alice Blue Brokerage

ICICIdirect brokerage charges for equity is 0.55% and intraday is Rs 20 per order whereas Alice Blue brokerage charges for equity is Rs 0 (Free) and intraday is Rs 15 per order or 0.01% whichever is lower.

Account Type	ICICIdirect ICICI Neo Plan	Alice Blue Freedom 15
Fixed Charges	NA
Equity Delivery	0.55%	Rs 0 (Free)
Equity Intraday	Rs 20 per order	Rs 15 per order or 0.01% whichever is lower
Equity Futures	Rs 0 (Free)	Rs 15 per order or 0.01% whichever is lower
Equity Options	Rs 20 per order	Rs 15 per order
Currency Futures	Rs 20 per order	Rs 15 per order or 0.01% whichever is lower
Currency Options	Rs 20 per order	Rs 15 per order
Commodity Futures	Rs 20 per order	Rs 15 per order or 0.01% whichever is lower
Commodity Options	Rs 20 per order	Rs 15 per order
Special Offer	Special Offer: ICICIdirect Neo Plan - Flat Rs 20 per trade brokerage (Intraday and F&O) + Free Account Opening + Get funds in 5 minutes from sell orders + Free trading tips. Open Instant Account Now	Special Offer: Get brokerage FREE equity delivery trading (truly no brokerage) and Flat Rs 15 intranet and F&O trade brokerage. Open Instant Account online with Alice Blue and start trading today.

ICICIdirect Vs Alice Blue Brokerage Plan 2

	ICICIdirect	Alice Blue
Account Type	I-Secure Plan	Freedom 15
Fixed Charges	NA
Equity Delivery	0.55%	Rs 0 (Free)
Equity Intraday	0.275%	Rs 15 per order or 0.01% whichever is lower
Equity Futures	0.05%	Rs 15 per order or 0.01% whichever is lower
Equity Options	Rs 95 per lot	Rs 15 per order
Currency Futures	Rs 20 per order	Rs 15 per order or 0.01% whichever is lower
Currency Options	Rs 20 per order	Rs 15 per order
Commodity Futures	Rs 20 per order	Rs 15 per order or 0.01% whichever is lower
Commodity Options	Rs 20 per order	Rs 15 per order
	Open ICICIdirect Account	Open Alice Blue Account

ICICIdirect Charges Vs Alice Blue

Minimum Brokerage	Rs 35 per trade (I-Secure Plan)	Rs 0
Other Charges	Margin Trading Interest: 0.025% Per day
Call & Trade Charges	Rs 50 per trade	Rs 20 per executed order

ICICIdirect Vs Alice Blue Transaction Charges

ICICIdirect transaction charges for options is Rs 5000 per Cr (0.05%) (on premium) while Alice Blue exchange transaction charges for options is NSE Rs 5300 per Cr (0.053%) | BSE Rs 1 per trade (each side).

	ICICIdirect	Alice Blue
Equity Delivery	NSE Rs 310 per Cr (0.0031%) | BSE Rs 280 per Cr (0.0028%) (each side)	NSE Rs 325 per Cr (0.00325%) | BSE Rs 1 per trade (each side)
Equity Intraday	NSE Rs 310 per Cr (0.0031%) | BSE Rs 280 per Cr (0.0028%) (each side)	NSE Rs 325 per Cr (0.00325%) | BSE Rs 1 per trade (each side)
Equity Futures	Rs 180 per Cr (0.0018%)	NSE Rs 210 per Cr (0.0021%) | BSE Rs 1 per trade (each side)
Equity Options	Rs 5000 per Cr (0.05%) (on premium)	NSE Rs 5300 per Cr (0.053%) | BSE Rs 1 per trade (each side)
Currency Futures	Rs 120 per Cr (0.0012%)	NSE Rs 135 per Cr (0.00135%)
Currency Options	Rs 5000 per Cr (0.05%) (on premium)	NSE Rs 4400 per Cr (0.044%) (on premium)
Commodity	Group A - Rs 260 per Cr (0.0026%)	Non-Agri Rs 360 per Cr (0.0036%) | Agri Rs 275 per Cr (0.00275%)
	Open ICICIdirect Account	Open Alice Blue Account

ICICIdirect Vs Alice Blue Leverage (Margin)

ICICIdirect margin for intraday trading is up to 20% of the trade value (5x leverage) based on the stock whereas the Alice Blue margin for intraday cash is also up to 20% of the trade value (5x leverage) based on the stock.

	ICICIdirect	Alice Blue
Equity Delivery	100% of trade value (1x leverage)	100% of trade value (1x leverage)
Equity Intraday	Up to 20% of trade value (5x leverage)	Up to 20% of trade value (5x leverage)
F&O (Eq, Curr, Comm)	100% of NRML margin (Span + Exposure) (1x leverage)	100% of NRML margin (Span + Exposure) (1x leverage)
	Open ICICIdirect Account	Open Alice Blue Account

Compare ICICIdirect and Alice Blue Features

The trading platforms offered ICICIdirect include ICICIdirect.com (website), Trade Racer, ICICIDirect Mobile App. Alice Blue offers Front End: ANT | Back End: Omnesys NEST trading software.

	ICICIdirect	Alice Blue
3 in 1 Account
Charting
Automated Trading
SMS Alerts
Online Demo
Online Portfolio
Margin Trading Funding
Margin Against Shares (Equity Cash)
Margin Against Shares (Equity F&O)
Trading Platform	ICICIdirect.com (website), Trade Racer, ICICIDirect Mobile App	Front End: ANT | Back End: Omnesys NEST
Intraday Square-off Time	3:30 PM	Equity: 3:15PM
Trading In SME Shares Allowed?
Referral Program
Other Features	Bullet Trading, Can trade in 32 exchanges through Saxo Trader
	Open ICICIdirect Account	Open Alice Blue Account

ICICIdirect Vs Alice Blue Review

ICICIdirect is rated 2.4 of 5 based on 465 customer reviews whereas Alice Blue is rated 3.2 of 5 based on 37 customer reviews.

	ICICIdirect	Alice Blue
	465 Customer Reviews	37 Customer Reviews
Fees
Brokerage
Trading Platform
Customer Service
Research Capabilities
Overall Ratings
Broker Rating	ICICIdirect is rated 2.4 of 5 based on 465 customer reviews	Alice Blue is rated 3.2 of 5 based on 37 customer reviews

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ICICIdirect Vs Alice Blue Investment Options

	ICICIdirect	Alice Blue
Stock / Equity
Commodity
Currency
IPO
Mutual Funds
Bond / NCD
Debt
Other Investment Options	Equity, Derivatives, Currency, Mutual Funds, ETF, Insurance, FD/Bonds, Loans, Tax, ELocker, NPS

ICICIdirect Vs Alice Blue Order Type Offered

	ICICIdirect	Alice Blue
Bracket Order
Cover Order
Buy Today Sell Tomorrow (BTST)
Sell Today Buy Tomorrow (STBT)
After Market Order(AMO)
Good Till Cancelled (GTC)
	Open ICICIdirect Account	Open Alice Blue Account

ICICIdirect Vs Alice Blue Research Report

	ICICIdirect	Alice Blue
Daily Market Report
Free Tips
Quarterly Result Analysis
News Alerts

ICICIdirect Vs Alice Blue Suitable For Investor Type

	ICICIdirect	Alice Blue
Casual Investor
Active Investor
Trader

ICICIdirect Vs Alice Blue - Pros and Cons

	ICICIdirect	Alice Blue
Pros	Offers 3-in-1 account which makes stock market investment very easy for casual investors. Wide range of investment options available under one portal. Provides a low bandwidth website which works well where internet connection is slow. GTC (good till cancellation) and off-market hours order placement facility is very useful.	Free equity delivery trades. No brokerage. Flat Rs 15 brokerage for intraday and F&O. Advance online trading platform.
Cons	ICICI Security charges highest brokerage in comparison to most of the retail brokers in India. Very high 'minimum brokerage' of Rs 35 per trade or 2.5% of the trade value whichever is lower. Poor performance of website is reported in peak hours of trading. Trading Terminal (Trade Racer) cost Rs 75 per month if brokerage paid in a month is less then Rs 750. Demat Account is mandatory. Call & trade cost extra Rs 50 per trade in Neo/Prime Plans.	Online Mutual Fund investment is not available. Margin funding is not available. Good Till Cancelled (GTC) orders not available. Call & Trade is available with additional cost of Rs 20 per order.
Reviews
Promo / Offers	ICICIdirect Special Offer ICICIdirect Neo Plan (Discount Brokerage) Open a 3-in-1 account with Neo Plan for: Free Account Opening Brokerage-Free Equity Futures trading Flat Rs. 20 per trade brokerage in Options, Currency F&O and Commodity futures in BSE, NSE and MCX Free trading tips Get funds in your bank account in just 5 minutes of selling stocks Interested in opening a trading account? Open Instant Account Now	Alice Blue Special Offer Free Equity Delivery Trade Trade brokerage-free equity delivery (truly no brokerage). Pay flat Rs 15 per trade for Intra-day and F&O. Open Instant Account online with Alice Blue and start trading today.
	Open ICICIdirect Account	Open Alice Blue Account