The side-by-side comparison of ICICI Direct and Alice Blue. Compare ICICI Direct Vs Alice Blue brokerage, charges, leverage, margin, demat account and intraday trading. Find which is best ICICI Direct vs Alice Blue?
ICICI Direct
ICICI Direct is a retail trading and investment service from ICICI Securities, the largest retail stock broker firm in India offering a wide range of investment options to the retail and institutional customers. ICICI Securities is part of ICICI Group, India's top financial service provider offering banking and other financial services. ICICI Securities offers 'online trading and investment' services to over 20 lakhs customers through ICICI Direct (ICICIDirect.com).
ICICIDirect.com is the flags...
Alice Blue
Incorporated in 2006, Alice Blue is a Bangalore based discount stock broker offering stock and commodity trading services at BSE, NSE, and MCX. Alice Blue also offers depository service (demat account) through its membership with CDSL.
AliceBlue offers 2 brokerage plans, 'Trade Pro' and 'Freedom 20' to its customers. In the 'Trade Pro' plan, the company charges percentage-based brokerage. Customers have to pay a fixed percentage of the trading value. For intraday trading, a trader has to pay ...
Incorporated in 2000, ICICI Direct is a Full Service Broker. It offers trading at BSE, NSE. It has 154 branches across India. Incorporated in , Alice Blue is a Discount Broker. It offers trading at BSE, NSE, MCX. It has branches across India.
ICICI Direct | Alice Blue | |
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Type of Broker | Full Service Broker | Discount Broker |
Supported Exchnages | BSE, NSE | BSE, NSE, MCX |
Account Type | 3-in-1 Account (I-Secure Plan) | Freedom 20 |
Year of Incorporation | 2000 | |
Number of Branches | 154 | |
Broker Enquiry |
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Enquire ICICI Direct | Enquire Alice Blue |
ICICI Direct trading account opening charges is Rs 0 while Alice Blue account opening changes is Equity Rs 310 | MCX Rs 200 | Rs 500 All segments. ICICI Direct Demat Account AMC Charges is Rs 700 (from 2nd year) and Alice Blue Demat Account AMC Charges is Rs 400.
ICICI Direct | Alice Blue | |
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Trading Account Opening Charges | Rs 0 | Equity Rs 310 | MCX Rs 200 | Rs 500 All segments |
Trading Account AMC Charges | Rs 0 | Rs 0 |
Demat Account Opening Charges | Rs 0 | Rs 0 |
Demat Account AMC Charges | Rs 700 (from 2nd year) | Rs 400 |
ICICI Direct brokerage charges for equity is 0.55% and intraday is 0.275% whereas Alice Blue brokerage charges for equity is Rs 0 (Free) and intraday is Rs 20 per order or 0.01% whichever is lower.
ICICI Direct | Alice Blue | |
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Account Type | 3-in-1 Account (I-Secure Plan) | Freedom 20 |
Fixed Charges | ||
Equity Delivery Brokerage | 0.55% | Rs 0 (Free) |
Equity Intraday Brokerage | 0.275% | Rs 20 per order or 0.01% whichever is lower |
Equity Futures Brokerage | 0.05% to 0.03% | Rs 20 per order or 0.01% whichever is lower |
Equity Options Brokerage | Rs 95 to Rs 35 per lot | Rs 20 per order |
Currency Futures Trading Brokerage | 0.050% to 0.030% | Rs 20 per order or 0.01% whichever is lower |
Currency Options Trading Brokerage | Rs 25 to Rs 10 per lot | Rs 10 per order |
Commodity Futures Trading Brokerage | NA | Rs 20 per order or 0.01% whichever is lower |
Commodity Options Trading Brokerage | NA | Rs 20 per order |
Special Offer | Special Offer: Get ICICI Direct 3-in-1 account, an integrated trading + demat + bank account for one-click investment in stock market and mutual funds. Request a Callback. |
Special Offer: Alice Blue Free equity delivery trading (truly no brokerage) and Flat Rs 20 intranet and F&O trade brokerage. Get the offer |
ICICI Direct | Alice Blue | |
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Account Type | I-Saver Plan | Trade Pro Plan |
Fixed Charges | ||
Equity Delivery Brokerage | 0.75% to 0.25% | 0.1% |
Equity Intraday Brokerage | 0.75% to 0.25% | 0.01% |
Equity Futures Brokerage | 0.05% to 0.03% | 0.01% |
Equity Options Brokerage | Rs 95 to Rs 65 per lot | Rs 20 per lot |
Currency Futures Trading Brokerage | 0.05% to 0.03% | Rs 10 per lot |
Currency Options Trading Brokerage | 0.25 to Rs 65 per lot | Rs 20 per lot |
Commodity Futures Trading Brokerage | NA | 0.01% |
Commodity Options Trading Brokerage | NA | Rs 20 per lot |
Enquire ICICI Direct | Enquire Alice Blue |
ICICI Direct | Alice Blue | |
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Account Type | ICICIdirect Prime Plan | Freedom 20 |
Fixed Charges | Rs 900 | |
Equity Delivery Brokerage | 0.25% | Rs 0 (Free) |
Equity Intraday Brokerage | 0.25% | Rs 20 per order or 0.01% whichever is lower |
Equity Futures Brokerage | 0.025% | Rs 20 per order or 0.01% whichever is lower |
Equity Options Brokerage | Rs 35 | Rs 20 per order |
Currency Futures Trading Brokerage | Rs 0 | Rs 20 per order or 0.01% whichever is lower |
Currency Options Trading Brokerage | Rs 0 | Rs 10 per order |
Commodity Futures Trading Brokerage | NA | Rs 20 per order or 0.01% whichever is lower |
Commodity Options Trading Brokerage | NA | Rs 20 per order |
Enquire ICICI Direct | Enquire Alice Blue |
Minimum Brokerage Charges | Rs 35 per trade | Rs 0 |
Other Brokerage Charges | ||
Call & Trade Charges | Rs 25 per call after first 20 free calls per month | Rs 20 per executed order |
ICICI Direct transaction charges for options is Rs 5000 per Cr (0.05%) (on premium) while Alice Blue exchange transaction charges for options is NSE Rs 5300 per Cr (0.053%) | BSE Rs 1 per trade (each side).
ICICI Direct | Alice Blue | |
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Equity Delivery | NSE Rs 310 per Cr (0.0031%) | BSE Rs 280 per Cr (0.0028%) (each side) | NSE Rs 325 per Cr (0.00325%) | BSE Rs 1 per trade (each side) |
Equity Intraday | NSE Rs 310 per Cr (0.0031%) | BSE Rs 280 per Cr (0.0028%) (each side) | NSE Rs 325 per Cr (0.00325%) | BSE Rs 1 per trade (each side) |
Equity Futures | Rs 180 per Cr (0.0018%) | NSE Rs 210 per Cr (0.0021%) | BSE Rs 1 per trade (each side) |
Equity Options | Rs 5000 per Cr (0.05%) (on premium) | NSE Rs 5300 per Cr (0.053%) | BSE Rs 1 per trade (each side) |
Currency Futures | Rs 120 per Cr (0.0012%) | NSE Rs 135 per Cr (0.00135%) |
Currency Options | Rs 5000 per Cr (0.05%) (on premium) | NSE Rs 4400 per Cr (0.044%) (on premium) |
Commodity | NA | Non-Agri Rs 360 per Cr (0.0036%) | Agri Rs 275 per Cr (0.00275%) |
Enquire ICICI Direct | Enquire Alice Blue |
ICICI Direct provides the margin of Upto 25x for intraday trades whereas the Alice Blue margin for intraday cash is Intraday: 20x | Bracket Order: 20x | Cover Order: NA | CNC-Delivery: 3x.
ICICI Direct | Alice Blue | |
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Equity Delivery | 5x with Interest | Intraday: 20x | Bracket Order: 20x | Cover Order: NA | CNC-Delivery: 3x |
Equity Intraday | Upto 25x | Intraday: 20x | Bracket Order: 20x | Cover Order: NA | CNC-Delivery: 3x |
Equity Futures | 4x | Intraday: 10x | Bracket Order: 20x | Cover Order: 20x | CNC-Delivery: 1x |
Equity Options | 2x for shorting | Intraday: Buy-3x Sell 10x | Bracket Order: NA | Cover Order: NA | CNC-Delivery: 1x |
Currency Futures | NA | Intraday: 10x | Bracket Order: 20x | Cover Order: 20x | CNC-Delivery: 1x |
Currency Options | NA | Intraday: Buy-3x Sell 10x | Bracket Order: NA | Cover Order: NA | CNC-Delivery: 1x |
Commodity Futures | NA | Intraday: 10x | Bracket Order: 20x | Cover Order: 20x | CNC-Delivery: 1x |
Commodity Options | ||
Enquire ICICI Direct | Enquire Alice Blue |
The trading platforms offered ICICI Direct include ICICIdirect.com (website), Trade Racer, ICICIDirect Mobile App. Alice Blue offers Front End: ANT | Back End: Omnesys NEST trading software.
ICICI Direct | Alice Blue | |
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3 in 1 Account | ![]() |
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Charting | ![]() |
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Automated Trading | ![]() |
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SMS Alerts | ![]() |
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Online Demo | ![]() |
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Online Portfolio | ![]() |
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Margin Trading Funding Available | ![]() |
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Margin Against Shares (Equity Cash) | ![]() |
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Margin Against Shares (Equity F&O) | ![]() |
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Trading Platform | ICICIdirect.com (website), Trade Racer, ICICIDirect Mobile App | Front End: ANT | Back End: Omnesys NEST |
Intraday Square-off Time | 3:30 PM | Equity: 3:15PM |
Other Features | Bullet Trading, Can trade in 32 exchanges through Saxo Trader | |
Referral Program | ||
Enquire ICICI Direct | Enquire Alice Blue |
ICICI Direct is rated 2.4 of 5 based on 433 customer reviews whereas Alice Blue is rated 3.4 of 5 based on 31 customer reviews.
ICICI Direct | Alice Blue | |
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Bracket Order | ![]() |
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Cover Order | ![]() |
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Buy Today Sell Tomorrow (BTST) | ![]() |
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Sell Today Buy Tomorrow (STBT) | ![]() |
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After Market Order(AMO) | ![]() |
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Good Till Cancelled (GTC) | ![]() |
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Enquire ICICI Direct | Enquire Alice Blue |
ICICI Direct | Alice Blue | |
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Pros |
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Cons |
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Reviews | ||
Promo / Offers | ICICI 3-in-1 AccountICICI Direct offers a 3-in-1 account, a combination of saving bank, trading and demat account. It offers one-click investment in Equity, Derivatives, Mutual Funds, IPO, ETF, Life Insurance, General Insurance, Currency, and Fixed Deposits. Interested in opening a trading account? Request Callback from a stock broker. |
Free Equity Delivery TradeGet free equity delivery trading (truly no brokerage) and pay flat Rs 20 intranet and F&O trade brokerage. To open an account with Alice Blue, simply leave your contact information and Alice Blue representatives will call you. |
Enquire ICICI Direct | Enquire Alice Blue |
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