ICICI Direct Vs Alice Blue (Compare ICICI Direct and Alice Blue)

ICICI Direct Vs Alice Blue

Incorporated in 2000, ICICI Direct is a Full Service Broker. It offers trading at BSE, NSE. It has 154 branches across India. Incorporated in , Alice Blue is a Discount Broker. It offers trading at BSE, NSE, MCX. It has branches across India.

	ICICI Direct	Alice Blue
Type of Broker	Full Service Broker	Discount Broker
Supported Exchnages	BSE, NSE	BSE, NSE, MCX
Account Type	3-in-1 Account (I-Secure Plan)	Freedom 20
Year of Incorporation	2000
Number of Branches	154
Broker Enquiry
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ICICI Direct Vs Alice Blue Charges & AMC

ICICI Direct trading account opening charges is ₹975 while Alice Blue account opening changes is Equity ₹310 | MCX ₹200 | ₹500 All segments. ICICI Direct Demat Account AMC Charges is ₹700 and Alice Blue Demat Account AMC Charges is ₹400.

	ICICI Direct	Alice Blue
Trading Account Opening Charges	₹975	Equity ₹310 | MCX ₹200 | ₹500 All segments
Trading Account AMC Charges	₹0	₹0
Demat Account Opening Charges	₹0	₹0
Demat Account AMC Charges	₹700	₹400

ICICI Direct Vs Alice Blue Brokerage

ICICI Direct brokerage charges for equity is 0.55% and intraday is 0.275% whereas Alice Blue brokerage charges for equity is ₹0 (Free) and intraday is ₹20 per order or 0.01% whichever is lower.

	ICICI Direct	Alice Blue
Account Type	3-in-1 Account (I-Secure Plan)	Freedom 20
Fixed Charges
Equity Delivery Brokerage	0.55%	₹0 (Free)
Equity Intraday Brokerage	0.275%	₹20 per order or 0.01% whichever is lower
Equity Futures Brokerage	0.05% to 0.03%	₹20 per order or 0.01% whichever is lower
Equity Options Brokerage	₹95 to ₹35 per lot	₹20 per order
Currency Futures Trading Brokerage	0.050% to 0.030%	₹20 per order or 0.01% whichever is lower
Currency Options Trading Brokerage	₹25 to ₹10 per lot	₹10 per order
Commodity Futures Trading Brokerage	NA	₹20 per order or 0.01% whichever is lower
Commodity Options Trading Brokerage	NA	₹20 per order
Special Offer	Special Offer: Get ICICI Direct 3-in-1 account, an integrated trading + demat + bank account for one-click investment in stock market and mutual funds. Request a Callback.	Special Offer: Alice Blue Free equity delivery trading (truly no brokerage) and Flat ₹20 intranet and F&O trade brokerage. Get the offer

ICICI Direct Vs Alice Blue Brokerage Plan 2

	ICICI Direct	Alice Blue
Account Type	I-Saver Plan	Trade Pro Plan
Fixed Charges
Equity Delivery Brokerage	0.75% to 0.25%	0.1%
Equity Intraday Brokerage	0.75% to 0.25%	0.01%
Equity Futures Brokerage	0.05% to 0.03%	0.01%
Equity Options Brokerage	₹95 to ₹65 per lot	₹20 per lot
Currency Futures Trading Brokerage	0.05% to 0.03%	₹10 per lot
Currency Options Trading Brokerage	0.25 to ₹65 per lot	₹20 per lot
Commodity Futures Trading Brokerage	NA	0.01%
Commodity Options Trading Brokerage	NA	₹20 per lot
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ICICI Direct Vs Alice Blue Brokerage Plan 3

	ICICI Direct	Alice Blue
Account Type	ICICIdirect Prime Plan	Freedom 20
Fixed Charges	₹900
Equity Delivery Brokerage	0.25%	₹0 (Free)
Equity Intraday Brokerage	0.25%	₹20 per order or 0.01% whichever is lower
Equity Futures Brokerage	0.025%	₹20 per order or 0.01% whichever is lower
Equity Options Brokerage	₹35	₹20 per order
Currency Futures Trading Brokerage	₹0	₹20 per order or 0.01% whichever is lower
Currency Options Trading Brokerage	₹0	₹10 per order
Commodity Futures Trading Brokerage	NA	₹20 per order or 0.01% whichever is lower
Commodity Options Trading Brokerage	NA	₹20 per order
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ICICI Direct Charges Vs Alice Blue

Minimum Brokerage Charges	₹35 per trade	₹0
Other Brokerage Charges
Call & Trade Charges	₹25 per call after first 20 free calls per month	₹20 per executed order

ICICI Direct Vs Alice Blue Transaction Charges

ICICI Direct transaction charges for options is ₹5000 per Cr (0.05%) (on premium) while Alice Blue exchange transaction charges for options is NSE ₹5300 per Cr (0.053%) | BSE ₹1 per trade (each side).

	ICICI Direct	Alice Blue
Equity Delivery	NSE ₹310 per Cr (0.0031%) | BSE ₹280 per Cr (0.0028%) (each side)	NSE ₹325 per Cr (0.00325%) | BSE ₹1 per trade (each side)
Equity Intraday	NSE ₹310 per Cr (0.0031%) | BSE ₹280 per Cr (0.0028%) (each side)	NSE ₹325 per Cr (0.00325%) | BSE ₹1 per trade (each side)
Equity Futures	₹180 per Cr (0.0018%)	NSE ₹210 per Cr (0.0021%) | BSE ₹1 per trade (each side)
Equity Options	₹5000 per Cr (0.05%) (on premium)	NSE ₹5300 per Cr (0.053%) | BSE ₹1 per trade (each side)
Currency Futures	₹120 per Cr (0.0012%)	NSE ₹135 per Cr (0.00135%)
Currency Options	₹5000 per Cr (0.05%) (on premium)	NSE ₹4400 per Cr (0.044%) (on premium)
Commodity	NA	Non-Agri ₹360 per Cr (0.0036%) | Agri ₹275 per Cr (0.00275%)
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ICICI Direct Vs Alice Blue Leverage (Margin)

ICICI Direct provides the margin of Upto 25x for intraday trades whereas the Alice Blue margin for intraday cash is Intraday: 20x | Bracket Order: 20x | Cover Order: NA | CNC-Delivery: 3x.

	ICICI Direct	Alice Blue
Equity Delivery	5x with Interest	Intraday: 20x | Bracket Order: 20x | Cover Order: NA | CNC-Delivery: 3x
Equity Intraday	Upto 25x	Intraday: 20x | Bracket Order: 20x | Cover Order: NA | CNC-Delivery: 3x
Equity Futures	4x	Intraday: 10x | Bracket Order: 20x | Cover Order: 20x | CNC-Delivery: 1x
Equity Options	2x for shorting	Intraday: Buy-3x Sell 10x | Bracket Order: NA | Cover Order: NA | CNC-Delivery: 1x
Currency Futures	NA	Intraday: 10x | Bracket Order: 20x | Cover Order: 20x | CNC-Delivery: 1x
Currency Options	NA	Intraday: Buy-3x Sell 10x | Bracket Order: NA | Cover Order: NA | CNC-Delivery: 1x
Commodity Futures	NA	Intraday: 10x | Bracket Order: 20x | Cover Order: 20x | CNC-Delivery: 1x
Commodity Options
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Compare ICICI Direct and Alice Blue Features

The trading platforms offered ICICI Direct include ICICIdirect.com (website), Trade Racer, ICICIDirect Mobile App. Alice Blue offers Front End: ANT | Back End: Omnesys NEST trading software.

	ICICI Direct	Alice Blue
3 in 1 Account
Charting
Automated Trading
SMS Alerts
Online Demo
Online Portfolio
Margin Trading Funding Available
Margin Against Shares (Equity Cash)
Margin Against Shares (Equity F&O)
Trading Platform	ICICIdirect.com (website), Trade Racer, ICICIDirect Mobile App	Front End: ANT | Back End: Omnesys NEST
Intraday Square-off Time	3:30 PM	Equity: 3:15PM
Other Features	Bullet Trading, Can trade in 32 exchanges through Saxo Trader
Referral Program
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ICICI Direct Vs Alice Blue Review

ICICI Direct is rated 2.4 of 5 based on 422 customer reviews whereas Alice Blue is rated 3.9 of 5 based on 24 customer reviews.

	ICICI Direct	Alice Blue
	422 Customer Reviews	24 Customer Reviews
Fees
Trading Brokerage
Trading Platform Usability
Customer Service
Research Capabilities
Overall Ratings
Broker Rating	ICICI Direct is rated 2.4 of 5 based on 422 customer reviews	Alice Blue is rated 3.9 of 5 based on 24 customer reviews

ICICI Direct Vs Alice Blue Investment Options

	ICICI Direct	Alice Blue
Stock / Equity
Commodity
Currency
Initial Public Offers (IPO)
Mutual Funds
Bond / NCD
Debt
Other Investment Options	Equity, Derivatives, Currency, Mutual Funds, ETF, Insurance, FD/Bonds, Loans, Tax, ELocker, NPS

ICICI Direct Vs Alice Blue Order Type Offered

	ICICI Direct	Alice Blue
Bracket Order
Cover Order
Buy Today Sell Tomorrow (BTST)
Sell Today Buy Tomorrow (STBT)
After Market Order(AMO)
Good Till Cancelled (GTC)
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ICICI Direct Vs Alice Blue Research Report

	ICICI Direct	Alice Blue
Daily Market Report
Free Tips
Quarterly Result Analysis
News Alerts

ICICI Direct Vs Alice Blue Suitable For Investor Type

	ICICI Direct	Alice Blue
Casual Investor
Active Investor
Trader

ICICI Direct Vs Alice Blue - Pros and Cons

	ICICI Direct	Alice Blue
Pros	Offers 3-in-1 account which makes stock market investment very easy for casual investors. Wide range of investment options available under one portal. Provides a low bandwidth website which works well where internet connection is slow. GTC (good till cancellation) and off-market hours order placement facility is very useful.	Discount stock broker. Most advance trading platform. Free equity delivery trades. No brokerage. 01% or ₹20 whichever is less brokerage for intraday and F&O. Up to 20x margin in equity intraday.
Cons	ICICI Security charges highest brokerage in comparison to most of the retail broke₹in India. Very high 'minimum brokerage' of ₹35 per trade or 2.5% of the trade value whichever is lower. Poor performance of website is reported in peak hou₹of trading. Trading Terminal (Trade Racer) cost ₹75 per month if brokerage paid in a month is less then ₹750. Demat Account is mandatory. Commodity trading is not available for retail investors. Call & trade cost extra ₹25 per call after first 20 free calls in a month.	Online Mutual Fund investment is not available. Margin funding is not available. Good Till Cancelled (GTC) orders not available. Call & Trade is available with additional cost of ₹20 per order.
Reviews
Promo / Offers	ICICI 3-in-1 Account ICICI Direct offers a 3-in-1 account, a combination of saving bank, trading and demat account. It offers one-click investment in Equity, Derivatives, Mutual Funds, IPO, ETF, Life Insurance, General Insurance, Currency, and Fixed Deposits. Interested in opening a trading account? Request Callback from a stock broker.	Free Equity Delivery Trade Get free equity delivery trading (truly no brokerage) and pay flat ₹20 intranet and F&O trade brokerage. To open an account with Alice Blue, simply leave your contact information and Alice Blue representatives will call you.
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