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ICICIdirect Vs Alice Blue (Compare ICICIdirect and Alice Blue)

ICICI Securities Pvt Ltd. Logo

About ICICIdirect
ICICIdirect is one of the largest retail stock brokers in India. It is part of the ICICI Group. It offers online trading and investment services to over 50 lakhs customers. The services offered include equity, commodity, and currency trading at BSE, NSE, and MCX. The company also offers Mutual Fund & IPO, Fixed deposits, Bond, NCD, wealth products, Home Loans, Loans against Securities, etc. ICICIdirect's most popular service is its 3-in-1 account, which includes ICICI Bank Account, ICICI Tradin... Know more about ICICI Securities Pvt Ltd.

Alice Blue Financial Services Logo

About Alice Blue
Incorporated in 2006, Alice Blue is a Bangalore based discount stock broker offering stock and commodity trading services at BSE, NSE, and MCX. Alice Blue also offers depository service (demat account) through its membership with CDSL. AliceBlue offers one simple brokerage plans, Freedom 15 (F15) to its customers. The flat fee brokerage plan F15 minimizes the brokerage fee so that customers incur the lowest cost while trading. It is a discount brokerage plan which offers brokerages free equi... Know more about Alice Blue Financial Services

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ICICIdirect Vs Alice Blue

Incorporated in 2000, ICICIdirect is a Full Service Broker. It offers trading at BSE, NSE. It has 154 branches across India. Incorporated in , Alice Blue is a Discount Broker. It offers trading at BSE, NSE, MCX. It has branches across India.

  ICICIdirect Alice Blue
Type of Broker Full Service Broker Discount Broker
Exchnage Membership BSE, NSE BSE, NSE, MCX
Year of Incorporation 2000
Number of Branches 154
Open ICICIdirect AccountOpen Alice Blue Account

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ICICIdirect Vs Alice Blue Charges & AMC

ICICIdirect trading account opening charges is Rs 0 (Free) while Alice Blue account opening changes is Rs 150. ICICIdirect Demat Account AMC Charges is Rs 300 (from 2nd year) and Alice Blue Demat Account AMC Charges is Rs 400.

  ICICIdirect Alice Blue
Trading Account Opening Charges Rs 0 (Free) Rs 150
Trading Account AMC Charges Rs 0 (Free) Rs 0
Demat Account Opening Charges Rs 0 (Free) Rs 0
Demat Account AMC Charges Rs 300 (from 2nd year) Rs 400

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ICICIdirect Vs Alice Blue Brokerage

ICICIdirect brokerage charges for equity is 0.55% and intraday is Rs 20 per order whereas Alice Blue brokerage charges for equity is Rs 0 (Free) and intraday is Rs 15 per order or 0.05% whichever is lower.

Account Type ICICIdirect ICICI Neo Plan Alice Blue Freedom 15 (F15)
Fixed Charges NA
Equity Delivery 0.55% Rs 0 (Free)
Equity Intraday Rs 20 per order Rs 15 per order or 0.05% whichever is lower
Equity Futures Rs 0 (Free) Rs 15 per order or 0.05% whichever is lower
Equity Options Rs 20 per order Rs 15 per order
Currency Futures Rs 20 per order Rs 15 per order or 0.05% whichever is lower
Currency Options Rs 20 per order Rs 15 per order
Commodity Futures Rs 20 per order Rs 15 per order or 0.05% whichever is lower
Commodity Options Rs 20 per order Rs 15 per order
Special Offer
Special Offer: ICICIdirect Neo Plan - Flat Rs 20 per trade brokerage (Intraday and F&O) + Free Account Opening + Get funds in 5 minutes from sell orders + Free trading tips. Open Instant Account Now
Special Offer: Get brokerage FREE equity delivery trading (truly no brokerage) and Flat Rs 15 intranet and F&O trade brokerage. Open Instant Account online with Alice Blue and start trading today.

ICICIdirect Vs Alice Blue Brokerage Plan 2

  ICICIdirect Alice Blue
Account Type I-Secure Plan Freedom 15 (F15)
Fixed Charges NA
Equity Delivery 0.55% Rs 0 (Free)
Equity Intraday 0.275% Rs 15 per order or 0.05% whichever is lower
Equity Futures 0.05% Rs 15 per order or 0.05% whichever is lower
Equity Options Rs 95 per lot Rs 15 per order
Currency Futures Rs 20 per order Rs 15 per order or 0.05% whichever is lower
Currency Options Rs 20 per order Rs 15 per order
Commodity Futures Rs 20 per order Rs 15 per order or 0.05% whichever is lower
Commodity Options Rs 20 per order Rs 15 per order
Open ICICIdirect AccountOpen Alice Blue Account

ICICIdirect Charges Vs Alice Blue

Minimum Brokerage Rs 35 per trade (I-Secure Plan) Rs 0
Other Charges Margin Trading Interest: 0.025% Per day
Call & Trade Charges Rs 50 per trade Rs 20 per executed order

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ICICIdirect Vs Alice Blue Transaction Charges

ICICIdirect transaction charges for options is NSE Rs 5000 per Cr (0.05%) | BSE Rs 3700 per Cr (0.037%) (on premium) while Alice Blue exchange transaction charges for options is NSE Rs 5000 per Cr (0.05%) | BSE Rs 3700 per Cr (0.037%) (on premium).

  ICICIdirect Alice Blue
Equity Delivery NSE Rs 325 per Cr (0.00325%) | BSE Rs 375 per Cr (0.00375%) (each side) NSE Rs 325 per Cr (0.00325%) | BSE Rs 375 per Cr (0.00375%) (each side)
Equity Intraday NSE Rs 325 per Cr (0.00325%) | BSE Rs 375 per Cr (0.00375%) (sell side) NSE Rs 325 per Cr (0.00325%) | BSE Rs 375 per Cr (0.00375%) (sell side)
Equity Futures NSE Rs 190 per Cr (0.0019%) | BSE Rs 0 NSE Rs 190 per Cr (0.0019%) | BSE Rs 0
Equity Options NSE Rs 5000 per Cr (0.05%) | BSE Rs 3700 per Cr (0.037%) (on premium) NSE Rs 5000 per Cr (0.05%) | BSE Rs 3700 per Cr (0.037%) (on premium)
Currency Futures NSE Rs 90 per Cr (0.0009%) | BSE Rs 90 per Cr (0.0009%) NSE Rs 90 per Cr (0.0009%) | BSE Rs 90 per Cr (0.0009%)
Currency Options NSE Rs 4000 per Cr (0.04%) | BSE Rs 100 per Cr (0.001%) (on premium) NSE Rs 4000 per Cr (0.04%) | BSE Rs 100 per Cr (0.001%) (on premium)
Commodity Group A - Rs 260 per Cr (0.0026%) Non-Agri Rs 360 per Cr (0.0036%) | Agri Rs 275 per Cr (0.00275%)
Open ICICIdirect AccountOpen Alice Blue Account

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ICICIdirect Vs Alice Blue Leverage (Margin)

ICICIdirect margin for intraday trading is up to 20% of the trade value (5x leverage) based on the stock whereas the Alice Blue margin for intraday cash is also up to 20% of the trade value (5x leverage) based on the stock.

  ICICIdirect Alice Blue
Equity Delivery 100% of trade value (1x leverage) 100% of trade value (1x leverage)
Equity Intraday Up to 20% of trade value (5x leverage) Up to 20% of trade value (5x leverage)
F&O (Eq, Curr, Comm) 100% of NRML margin (Span + Exposure) (1x leverage) 100% of NRML margin (Span + Exposure) (1x leverage)
Open ICICIdirect AccountOpen Alice Blue Account

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Compare ICICIdirect and Alice Blue Features

The trading platforms offered ICICIdirect include ICICIdirect.com (website), Trade Racer, ICICIDirect Mobile App. Alice Blue offers Front End: ANT | Back End: Omnesys NEST trading software.

  ICICIdirect Alice Blue
3 in 1 Account Yes No
Charting Yes Yes
Automated Trading No Yes
SMS Alerts No No
Online Demo Yes Yes
Online Portfolio Yes Yes
Margin Trading Funding Yes No
Margin Against Shares (Equity Cash) Yes No
Margin Against Shares (Equity F&O) Yes No
Trading Platform ICICIdirect.com (website), Trade Racer, ICICIDirect Mobile App Front End: ANT | Back End: Omnesys NEST
Intraday Square-off Time 3:30 PM Equity: 3:15PM
Trading In SME Shares Allowed?
Referral Program Yes
Other Features Bullet Trading, Can trade in 32 exchanges through Saxo Trader
Open ICICIdirect AccountOpen Alice Blue Account

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ICICIdirect Vs Alice Blue Review

ICICIdirect is rated 2.3 of 5 based on 479 customer reviews whereas Alice Blue is rated 3.1 of 5 based on 40 customer reviews.

  ICICIdirect Alice Blue
  479 Customer Reviews    Rate ICICIdirect 40 Customer Reviews    Rate Alice Blue
Fees 2.2 3.7
Brokerage 1.7 3.7
Trading Platform 3.3 3.3
Customer Service 2.6 2.9
Research Capabilities 2.9 1.9
Overall Ratings Rated 2.3 stars Rated 3.1 stars
Broker Rating ICICIdirect is rated 2.3 of 5 based on 479 customer reviews Alice Blue is rated 3.1 of 5 based on 40 customer reviews

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Contact Broker / Request A Call Back

  ICICIdirect Enquire Alice Blue Enquire
Contact Broker ICICIdirect Neo Plan - Flat Rs 20 per trade brokerage (Intraday and F&O) + Free Account Opening + Get funds in 5 minutes from sell orders + Free trading tips. Open Instant Account Now Get brokerage FREE equity delivery trading (truly no brokerage) and Flat Rs 15 intranet and F&O trade brokerage. Open Instant Account online with Alice Blue and start trading today.

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ICICIdirect Vs Alice Blue Investment Options

  ICICIdirect Alice Blue
Stock / Equity Yes Yes
Commodity Yes Yes
Currency Yes Yes
IPO Yes No
Mutual Funds Yes Yes
Bond / NCD Yes Yes
Debt Yes Yes
Other Investment Options Equity, Derivatives, Currency, Mutual Funds, ETF, Insurance, FD/Bonds, Loans, Tax, ELocker, NPS

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ICICIdirect Vs Alice Blue Order Type Offered

  ICICIdirect Alice Blue
Bracket Order No Yes
Cover Order Yes Yes
Buy Today Sell Tomorrow (BTST) Yes Yes
Sell Today Buy Tomorrow (STBT) No Yes
After Market Order(AMO) No Yes
Good Till Cancelled (GTC) Yes No
Open ICICIdirect AccountOpen Alice Blue Account

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ICICIdirect Vs Alice Blue Research Report

  ICICIdirect Alice Blue
Daily Market Report Yes Yes
Free Tips Yes No
Quarterly Result Analysis Yes No
News Alerts Yes No

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ICICIdirect Vs Alice Blue Suitable For Investor Type

  ICICIdirect Alice Blue
Casual Investor Yes
Active Investor Yes
Trader Yes

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ICICIdirect Vs Alice Blue - Pros and Cons

  ICICIdirect Alice Blue
Pros
  • Offers 3-in-1 account which makes stock market investment very easy for casual investors.
  • Wide range of investment options available under one portal.
  • Provides a low bandwidth website which works well where internet connection is slow.
  • GTC (good till cancellation) and off-market hours order placement facility is very useful.
  • Free equity delivery trades. No brokerage.
  • Flat Rs 15 brokerage for intraday and F&O.
  • Advance online trading platform.
Cons
  • ICICI Security charges highest brokerage in comparison to most of the retail brokers in India.
  • Very high 'minimum brokerage' of Rs 35 per trade or 2.5% of the trade value whichever is lower.
  • Poor performance of website is reported in peak hours of trading.
  • Trading Terminal (Trade Racer) cost Rs 75 per month if brokerage paid in a month is less then Rs 750.
  • Demat Account is mandatory.
  • Call & trade cost extra Rs 50 per trade in Neo/Prime Plans.
  • Online Mutual Fund investment is not available.
  • Margin funding is not available.
  • Good Till Cancelled (GTC) orders not available.
  • Call & Trade is available with additional cost of Rs 20 per order.
Reviews
Promo / Offers

ICICIdirect Special Offer

ICICIdirect Neo Plan (Discount Brokerage)

Open a 3-in-1 account with Neo Plan for:

  • Free Account Opening
  • Brokerage-Free Equity Futures trading
  • Flat Rs. 20 per trade brokerage in Options, Currency F&O and Commodity futures in BSE, NSE and MCX
  • Free trading tips
  • Get funds in your bank account in just 5 minutes of selling stocks

Interested in opening a trading account? Open Instant Account Now

Alice Blue Special Offer

Free Equity Delivery Trade

Trade brokerage-free equity delivery (truly no brokerage). Pay flat Rs 15 per trade for Intra-day and F&O. Open Instant Account online with Alice Blue and start trading today.

Open ICICIdirect AccountOpen Alice Blue Account

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