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ICICIDirect Vs Alice Blue Share Broker Comparison

The side-by-side comparison of ICICI Securities Pvt Ltd. and Alice Blue Financial Services stock brokers in India. The comparison below highlights the similarities and differences between ICICIDirect and Alice Blue's brokerage, customer service, maintenance fees, tools and investment options provided to India Stock Market investors. If you are confused in choosing the best broking site, this page is to help you find which is the best broker among ICICIDirect and Alice Blue.

  ICICI Securities Pvt Ltd. Alice Blue Financial Services
 
ICICI Securities Pvt Ltd. Logo Alice Blue Financial Services Logo
About the Broker ICICIdirect is a retail trading and investment service from ICICI Securities, the largest retail stock broker firm in India offering a wide range of investment options to the retail and institutional customers. ICICI Securities is part of ICICI Group... Know more about ICICI Securities Pvt Ltd. Incorporated in 2006, Alice Blue is a Bangalore based financial service provider. AliceBlue is a discount stock broker offering stock and commodity trading services at BSE, NSE, and MCX. Alice Blue also offers depository service (demat account) throu... Know more about Alice Blue Financial Services
Type of Broker Full Service Broker Discount Broker
Supported Exchnage BSE, NSE BSE, NSE, MCX
Account Type 3-in-1 Account (I-Secure Plan) F20
Broker Enquiry Open an Online Trading Account with ICICIDirect. Leave your contact info and we will get in touch with you.
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Stock Broker Fees / Charges

  ICICI Securities Pvt Ltd. Alice Blue Financial Services
Trading Account Opening Fees ₹975 Equity ₹310 | Commodity ₹120
Trading Account AMC ₹0 ₹0
Demat Account Opening Fees ₹0 ₹0
Demat Account AMC ₹450 ₹0
Demat Account is Mandatory? No No
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Trading Brokerage Charges

Brokerage Plan 1

  ICICI Securities Pvt Ltd. Alice Blue Financial Services
Account Type 3-in-1 Account (I-Secure Plan) F20
Fixed Charges
Equity Delivery Brokerage 0.55% ₹0 (Free)
Equity Intraday Brokerage 0.275% ₹20 per executed order or 0.01 whichever lower
Equity Futures Brokerage 0.05% to 0.03% ₹20 per executed order or 0.01 whichever lower
Equity Options Brokerage ₹95 to ₹35 per lot ₹20 per executed order or 0.01 whichever lower
Currency Futures Trading Brokerage 0.050% to 0.030% ₹20 per executed order or 0.01 whichever lower
Currency Options Trading Brokerage ₹25 to ₹10 per lot ₹20 per executed order or 0.01 whichever lower
Commodity Futures Trading Brokerage NA ₹20 per executed order or 0.01 whichever lower
Commodity Options Trading Brokerage NA

Brokerage Plan 2

  ICICI Securities Pvt Ltd. Alice Blue Financial Services
Account Type I-Saver Plan F20
Fixed Charges
Equity Delivery Brokerage 0.75% to 0.25% ₹0 (Free)
Equity Intraday Brokerage 0.75% to 0.25% ₹20 per executed order or 0.01 whichever lower
Equity Futures Brokerage 0.05% to 0.03% ₹20 per executed order or 0.01 whichever lower
Equity Options Brokerage ₹95 to ₹65 per lot ₹20 per executed order or 0.01 whichever lower
Currency Futures Trading Brokerage 0.05% to 0.03% ₹20 per executed order or 0.01 whichever lower
Currency Options Trading Brokerage ₹95 to ₹65 per lot ₹20 per executed order or 0.01 whichever lower
Commodity Futures Trading Brokerage NA ₹20 per executed order or 0.01 whichever lower
Commodity Options Trading Brokerage

Other Charges

Minimum Brokerage Charges ₹35 per trade ₹0
Other Brokerage Charges
Call & Trade Charges ₹25 per call after first 20 free calls per month ₹20 per executed order
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Taxes

  ICICI Securities Pvt Ltd. Alice Blue Financial Services
Securities Transaction Tax (STT)
  • Equity Intraday: 0.025% (on Sell trade)
  • Equity Delivery: 0.1% (on Buy and Sell)
  • Equity Futures: 0.01% (on Sell trade)
  • Equity Options: 0.05% (on Sell trade premium) or 0.125% (on excersied options)
  • Currency Futures: Nil
  • Currency Options: Nil
  • Commodities: 0.01% on sell side (Non-Agri)
  • Equity Intraday: 0.025% (on Sell trade)
  • Equity Delivery: 0.1% (on Buy and Sell)
  • Equity Futures: 0.01% (on Sell trade)
  • Equity Options: 0.05% (on Sell trade premium) or 0.125% (on excersied options)
  • Currency Futures: Nil
  • Currency Options: Nil
  • Commodities: 0.01% on sell side (Non-Agri)
Exchange Transaction Charges Check table below Check table below
SEBI Charges Rs 15 per Crore Rs 15 per Crore
Goods and Services Tax (GST) 18% on (brokerage + transaction charges) 18% on (brokerage + transaction charges)
Stamp Duty Charged as per the state of the client's correspondence address. Charged as per the state of the client's correspondence address.
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Transaction Charges

  ICICI Securities Pvt Ltd. Alice Blue Financial Services
Equity Delivery NSE: 0.0031% | BSE: 0.0028% NSE ₹325 per crore | BSE ₹1 per trade (each side)
Equity Intraday NSE: 0.0031% | BSE: 0.0028% NSE ₹325 per crore | BSE ₹1 per trade (each side)
Equity Futures 0.0018% NSE ₹210 per crore | BSE ₹1 per trade (each side)
Equity Options 0.05% on Premium NSE ₹5300 per crore | BSE ₹1 per trade (each side)
Currency Futures 0.0012% NSE ₹135 per crore (0.00135%)
Currency Options 0.05% on Premium NSE ₹4400 (on premium) per crore (0.044%)
Commodity NA Non-Agri ₹360 (0.0036%) | Agri ₹275 per Crore
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Exposure

  ICICI Securities Pvt Ltd. Alice Blue Financial Services
Equity Delivery 5x with Interest 3x (A category)
Equity Intraday Upto 25x Up to 20x (based on the stock)
Equity Futures 4x Intraday - 10%(10x), Carry forward - 100%(1x) of Total margin (Span+ Exposure)
Equity Options 2x for shorting Intraday - 3x Buy & 10x Sell, Carry forward - 100%(1x) of Total margin (Span+ Exposure)
Currency Futures NA Intraday - 10%(10x), Carry forward - 100%(1x) of Total margin (Span+ Exposure)
Currency Options NA Intraday - 10%(10x), Carry forward - 100%(1x) of Total margin (Span+ Exposure)
Commodity NA Intraday - 10%(10x), Carry forward - 100%(1x) of Total span margin
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Share Broker Features

  ICICI Securities Pvt Ltd. Alice Blue Financial Services
3 in 1 Account Yes No
Charting Yes Yes
Automated Trading No Yes
SMS Alerts No No
Online Demo Yes Yes
Online Portfolio Yes Yes
Margin Trading Funding Available Yes Yes
Margin Against Shares (Equity Cash) Yes
Margin Against Shares (Equity F&O) Yes
Trading Platform ICICIdirect.com (website), Trade Racer, ICICIDirect Mobile App Front End: ANT | Back End: Omnesys NEST
Intraday Square-off Time 3:30 PM Equity: 3:15PM
Other Features Bullet Trading, Can trade in 32 exchanges through Saxo Trader
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Broker Ratings (Average User Rating)

  ICICI Securities Pvt Ltd. Alice Blue Financial Services
  400 Customer Reviews    Rate ICICIDirect 16 Customer Reviews    Rate Alice Blue
Fees Ratings 2.3 4.8
Trading Brokerage Rating 1.7 4.5
Trading Platform Usability 3.4 4.5
Customer Service Ratings 2.8 4.0
Overall Ratings Rated 2.4 stars Rated 4.5 stars
Broker Rating ICICIDirect is Rated 2.4 / 5 based on 400 customer reviews Alice Blue is Rated 4.5 / 5 based on 16 customer reviews
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Contact Broker / Request A Call Back

  ICICI Securities Pvt Ltd. Alice Blue Financial Services
Contact / Request Call Back
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Investment Options Available

  ICICI Securities Pvt Ltd. Alice Blue Financial Services
Stock / Equity Yes Yes
Commodity No Yes
Currency Yes Yes
Initial Public Offers (IPO) Yes No
Mutual Funds Yes Yes
Bond / NCD Yes Yes
Debt Yes Yes
Other Investment Options Equity, Derivatives, Currency, Mutual Funds, ETF, Insurance, FD/Bonds, Loans, Tax, ELocker, NPS
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Customer Service Offered

  ICICI Securities Pvt Ltd. Alice Blue Financial Services
24/7 Customer Service No No
Onine Live Chat No No
Through Branches Yes No
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Order Type

  ICICI Securities Pvt Ltd. Alice Blue Financial Services
Bracket Order No Yes
Cover Order Yes Yes
Buy Today Sell Tomorrow (BTST) Yes Yes
Sell Today Buy Tomorrow (STBT) No Yes
After Market Order(AMO) No Yes
Good Till Cancelled (GTC) Yes No
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Research / Tips / Reports Published

  ICICI Securities Pvt Ltd. Alice Blue Financial Services
Daily Market Report Yes Yes
Free Tips Yes No
Quarterly Result Analysis Yes No
News Alerts Yes No
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Suitable for Investor Category

  ICICI Securities Pvt Ltd. Alice Blue Financial Services
Casual Investor Yes
Active Investor Yes
Trader Yes

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Pros, Cons and Other Review Comments

  ICICI Securities Pvt Ltd. Alice Blue Financial Services
Pros
  • Offers 3-in-1 account which makes stock market investment very easy for casual investors.
  • Wide range of investment options available under one portal.
  • Provides a low bandwidth website which works well where internet connection is slow.
  • GTC (good till cancellation) and off-market hours order placement facility is very useful.

More Advantages...

  • Discount stock broker.
  • Most advance trading platform.
  • Free equity delivery trades. No brokerage.
  • 01% or Rs 20 whichever is less brokerage for intraday and F&O.
  • Up to 20x margin in equity intraday.
  • Demat AMC is free for lifetime for all customers.

More Advantages...

Cons
  • ICICI Security charges highest brokerage in comparison to most of the retail brokers in India.
  • Very high 'minimum brokerage' of Rs 35 per trade or 2.5% of the trade value whichever is lower.
  • Poor performance of website is reported in peak hours of trading.
  • Trading Terminal (Trade Racer) cost Rs 75 per month if brokerage paid in a month is less then Rs 750.
  • Demat Account is mandatory.
  • Commodity trading is not available for retail investors.
  • Call & trade cost extra Rs 25 per call after first 20 free calls in a month.

More Disadvantages...

  • Online Mutual Fund investment is not available.
  • Margin funding is not available.
  • Good Till Cancelled (GTC) orders not available.
  • Call & Trade is available with additional cost of ₹20 per order.

More Disadvantages...

Reviews
Promo / Offers

ICICI 3-in-1 Account

ICICI Direct offers a 3-in-1 account, a combination of saving bank, trading and demat account. It offers one-click investment in Equity, Derivatives, Mutual Funds, IPO, ETF, Life Insurance, General Insurance, Currency, and Fixed Deposits.

Interested in opening a trading account? Request Callback from a stock broker.

Free Equity Delivery Trade + Lifetime FREE AMC Demat Account

Get free equity delivery trading (truly no brokerage) and pay flat ₹20 intranet and F&O trade brokerage. In addition, get Lifetime Zero AMC Demat Account with no additional cost. To open an account with Alice Blue, simply leave your contact information and Alice Blue representatives will call you.

Enquire about ICICIDirect
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