ICICIDirect Vs Alice Blue Share Broker Comparison
The side-by-side comparison of ICICI Securities Pvt Ltd. and Alice Blue Financial Services stock brokers in India. The comparison below highlights the similarities and differences between ICICIDirect and Alice Blue's brokerage, customer service, maintenance fees, tools and investment options provided to India Stock Market investors. If you are confused in choosing the best broking site, this page is to help you find which is the best broker among ICICIDirect and Alice Blue.
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ICICI Securities Pvt Ltd. |
Alice Blue Financial Services |
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| About the Broker |
ICICIdirect is a retail trading and investment service from ICICI Securities, the largest retail stock broker firm in India offering a wide range of investment options to the retail and institutional customers. ICICI Securities is part of ICICI Group...  |
Incorporated in 2006, Alice Blue is a Bangalore based financial service provider. AliceBlue is a discount stock broker offering stock and commodity trading services at BSE, NSE, and MCX. Alice Blue also offers depository service (demat account) throu... |
Type of Broker
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Full Service Broker |
Discount Broker |
| Supported Exchnage
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BSE, NSE |
BSE, NSE, MCX |
| Account Type
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3-in-1 Account (I-Secure Plan) |
F20 |
| Broker Enquiry |
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Stock Broker Fees / Charges
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ICICI Securities Pvt Ltd. |
Alice Blue Financial Services |
| Trading Account Opening Fees
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Rs 975 |
Equity ₹310 | Commodity ₹120 |
| Trading Account AMC
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NIL |
₹0 |
| Demat Account Opening Fees
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NIL |
₹0 |
| Demat Account AMC
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Rs 600 |
₹0 |
| Demat Account is Mandatory?
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No |
No |
Trading Brokerage Charges
Brokerage Plan 1
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ICICI Securities Pvt Ltd. |
Alice Blue Financial Services |
| Account Type |
3-in-1 Account (I-Secure Plan) |
F20 |
| Fixed Charges
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| Equity Delivery Brokerage
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0.55% |
₹0 (Free) |
| Equity Intraday Brokerage
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0.275% |
₹20 per executed order or 0.01 whichever lower |
| Equity Futures Brokerage
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0.05% to 0.03% |
₹20 per executed order or 0.01 whichever lower |
| Equity Options Brokerage
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Rs 95 to Rs 35 per lot |
₹20 per executed order or 0.01 whichever lower |
| Currency Futures Trading Brokerage
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0.050% to 0.030% |
₹20 per executed order or 0.01 whichever lower |
| Currency Options Trading Brokerage
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Rs 25 to Rs 10 per lot |
₹20 per executed order or 0.01 whichever lower |
| Commodity Futures Trading Brokerage
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NA |
₹20 per executed order or 0.01 whichever lower |
| Commodity Options Trading Brokerage
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Brokerage Plan 2
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ICICI Securities Pvt Ltd. |
Alice Blue Financial Services |
| Account Type |
I-Saver Plan |
F20 |
| Fixed Charges
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| Equity Delivery Brokerage
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0.75% to 0.25% |
₹0 (Free) |
| Equity Intraday Brokerage
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0.75% to 0.25% |
₹20 per executed order or 0.01 whichever lower |
| Equity Futures Brokerage
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0.05% to 0.03% |
₹20 per executed order or 0.01 whichever lower |
| Equity Options Brokerage
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Rs 95 to Rs 65 per lot |
₹20 per executed order or 0.01 whichever lower |
| Currency Futures Trading Brokerage
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0.05% to 0.03% |
₹20 per executed order or 0.01 whichever lower |
| Currency Options Trading Brokerage
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Rs 95 to Rs 65 per lot |
₹20 per executed order or 0.01 whichever lower |
| Commodity Futures Trading Brokerage
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NA |
₹20 per executed order or 0.01 whichever lower |
| Commodity Options Trading Brokerage
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Other Charges
| Minimum Brokerage Charges
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Rs 35 per trade |
₹0 |
| Other Brokerage Charges
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| Call & Trade Charges
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₹20 per executed order |
Taxes
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ICICI Securities Pvt Ltd. |
Alice Blue Financial Services |
| Securities Transaction Tax (STT)
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- Equity Intraday: 0.025% (on Sell trade)
- Equity Delivery: 0.1% (on Buy and Sell)
- Equity Futures: 0.01% (on Sell trade)
- Equity Options: 0.05% (on Sell trade premium) or 0.125% (on excersied options)
- Currency Futures: Nil
- Currency Options: Nil
- Commodities: 0.01% on sell side (Non-Agri)
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- Equity Intraday: 0.025% (on Sell trade)
- Equity Delivery: 0.1% (on Buy and Sell)
- Equity Futures: 0.01% (on Sell trade)
- Equity Options: 0.05% (on Sell trade premium) or 0.125% (on excersied options)
- Currency Futures: Nil
- Currency Options: Nil
- Commodities: 0.01% on sell side (Non-Agri)
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| Exchange Transaction Charges
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Check table below |
Check table below |
| SEBI Charges
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Rs 15 per Crore |
Rs 15 per Crore |
| Goods and Services Tax (GST)
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18% on (brokerage + transaction charges) |
18% on (brokerage + transaction charges) |
| Stamp Duty
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Charged as per the state of the client's correspondence address. |
Charged as per the state of the client's correspondence address. |
Transaction Charges
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ICICI Securities Pvt Ltd. |
Alice Blue Financial Services |
| Equity Delivery
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NSE: 0.0031% | BSE: 0.0028% |
NSE ₹325 per crore | BSE ₹1 per trade (each side) |
| Equity Intraday
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NSE: 0.0031% | BSE: 0.0028% |
NSE ₹325 per crore | BSE ₹1 per trade (each side) |
| Equity Futures
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0.0018% |
NSE ₹210 per crore | BSE ₹1 per trade (each side) |
| Equity Options
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0.05% on Premium |
NSE ₹5300 per crore | BSE ₹1 per trade (each side) |
| Currency Futures
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0.0012% |
NSE ₹135 per crore (0.00135%) |
| Currency Options
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0.05% on Premium |
NSE ₹4400 (on premium) per crore (0.044%) |
| Commodity
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NA |
Non-Agri ₹360 (0.0036%) | Agri ₹275 per Crore |
Exposure
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ICICI Securities Pvt Ltd. |
Alice Blue Financial Services |
| Equity Delivery
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3x (A category) |
| Equity Intraday
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Up to 20x (based on the stock) |
| Equity Futures
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Intraday - 10%(10x), Carry forward - 100%(1x) of Total margin (Span+ Exposure) |
| Equity Options
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Intraday - 3x Buy & 10x Sell, Carry forward - 100%(1x) of Total margin (Span+ Exposure) |
| Currency Futures
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Intraday - 10%(10x), Carry forward - 100%(1x) of Total margin (Span+ Exposure) |
| Currency Options
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Intraday - 10%(10x), Carry forward - 100%(1x) of Total margin (Span+ Exposure) |
| Commodity
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Intraday - 10%(10x), Carry forward - 100%(1x) of Total span margin |
Share Broker Features
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ICICI Securities Pvt Ltd. |
Alice Blue Financial Services |
| 3 in 1 Account
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| Charting
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| Automated Trading
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| SMS Alerts
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| Online Demo
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| Online Portfolio
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| Margin Trading Funding Available
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| Trading Platform
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Trade Racer |
Front End: ANT | Back End: Omnesys NEST |
| Intraday Square-off Time
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Equity: 3:15PM |
| Other Features
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Broker Ratings (Average User Rating)
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ICICI Securities Pvt Ltd. |
Alice Blue Financial Services |
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389 Customer Reviews  |
15 Customer Reviews |
| Fees Ratings |
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| Trading Brokerage Rating |
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| Trading Platform Usability |
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| Customer Service Ratings |
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| Overall Ratings |
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| Broker Rating |
ICICIDirect is Rated 2.5 / 5 based on 389 customer reviews |
Alice Blue is Rated 4.5 / 5 based on 15 customer reviews |
Contact Broker / Request A Call Back
Investment Options Available
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ICICI Securities Pvt Ltd. |
Alice Blue Financial Services |
| Stock / Equity
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| Commodity
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| Currency
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| Initial Public Offers (IPO)
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| Mutual Funds
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| Bond / NCD
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| Debt
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| Other Investment Options
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Customer Service Offered
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ICICI Securities Pvt Ltd. |
Alice Blue Financial Services |
| 24/7 Customer Service
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| Onine Live Chat
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| Through Branches
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Order Type
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ICICI Securities Pvt Ltd. |
Alice Blue Financial Services |
| Bracket Order
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| Cover Order
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| Buy Today Sell Tomorrow (BTST)
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| Sell Today Buy Tomorrow (STBT)
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| After Market Order(AMO)
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| Good Till Cancelled (GTC)
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Research / Tips / Reports Published
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ICICI Securities Pvt Ltd. |
Alice Blue Financial Services |
| Daily Market Report
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| Free Tips
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| Quarterly Result Analysis
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| News Alerts
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Suitable for Investor Category
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ICICI Securities Pvt Ltd. |
Alice Blue Financial Services |
| Casual Investor
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| Active Investor
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| Trader
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Pros, Cons and Other Review Comments
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ICICI Securities Pvt Ltd. |
Alice Blue Financial Services |
| Pros
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- Offers 3-in-1 account which makes stock market investment very easy for casual investors.
- Wide range of investment options available under one portal.
- Provides a low bandwidth website which works well where internet connection is slow.
- GTC (good till cancellation) and off-market hours order placement facility is very useful.
More Advantages... |
- Discount stock broker.
- Most advance trading platform.
- Free equity delivery trades. No brokerage.
- 01% or Rs 20 whichever is less brokerage for intraday and F&O.
- Up to 20x margin in equity intraday.
- Demat AMC is free for lifetime for all customers.
More Advantages... |
| Cons
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- ICICI Security charges highest brokerage in comparison to most of the retail brokers in India.
- Very high 'minimum brokerage' of Rs 35 per trade or 2.5% of the trade value whichever is lower.
- Poor performance of website is reported in peak hours of trading.
- Trading Terminal (Trade Racer) cost Rs 75 per month if brokerage paid in a month is less then Rs 750.
- Demat Account is mandatory.
- Commodity trading is not available for retail investors.
- Call & trade cost extra Rs 25 per call after first 20 free calls in a month.
More Disadvantages... |
- Online Mutual Fund investment is not available.
- Margin funding is not available.
- Good Till Cancelled (GTC) orders not available.
- Call & Trade is available with additional cost of ₹20 per order.
More Disadvantages... |
| Reviews
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| Promo / Offers
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Free Equity Delivery Trade + Lifetime FREE AMC Demat Account
Get free equity delivery trading (truly no brokerage) and pay flat ₹20 intranet and F&O trade brokerage. In addition, get Lifetime Zero AMC Demat Account with no additional cost. To open an account with Alice Blue, simply leave your contact information and Alice Blue representatives will call you. |
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Enquire about ICICIDirect
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