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ICICIdirect - Safe, Reliable & Trustworthy Broker

-19.63% 1,875,186 Clients

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ICICIdirect Neo Plan - Flat Rs 20 per trade brokerage (Intraday and F&O) + Free Account Opening + Get funds in 5 minutes from sell orders + Free trading tips. Open Instant Account Now

ICICIdirect is a safe and trusted stockbroker for many reasons including it being a part of ICICI Bank, a reputed private sector bank in India, ICICI Securities being a stock market listed company, huge customer base, and no major violation reported to date.

ICICIdirect is a retail trading and investment service from ICICI Securities. ICICI Securities is a leading investment banker, financial product distributor, and one of the largest equity brokers in India. It is a SEBI authorized stockbroker and has membership with BSE, NSE, and MCX. ICICIdirect is a depository participant (DP) with both NSDL and CDSL.

With more than 25+ years of experience in retail broking in India, ICICI Securities also has a presence in New York, Singapore, Mumbai, and Delhi.

ICICIdirect is a well-known full-service broker in India offering a wide range of financial products across Equity, Derivatives, F&O, Currency, ETF, IPO, and Mutual Funds. Here are a few key facts about ICICIdirect:

  • Offers both online and offline investment facilities
  • Offers 3-in-1 account including bank, demat and trading account
  • Offers both flat and variable percentage based brokerage plan
  • Margin Funding is at 0.05% interest per day
  • Offer financial advisory, research and recommendations
  • Free access to online trading software
  • Part of reputed ICICI Group.
  • Listed company at BSE and NSE
  • Pan Indian presence through branch offices
  • ICICIdirect Knowledge Programs to make informed investments.
  • Dedicated relationship managers for swift assistance

Why ICICIdirect is safer than other brokers?

  1. Part of Reputed ICICI Group

    ICICIdirect is part of ICICI Bank, one of the largest private sector banks in India. As a listed company, ICICI Bank is regularly monitored by various regulators including RBI.

    ICICIdirect also benefits from the large network of ICICI bank branches. Most of these bank branches cross-sell ICICIdirect services to their customers.

  2. Zero Promoter's Pledge

    As of June 2021, ICICI Bank, the promoter of ICICIdirect had 74.92% shares in the company. And, it has not pledged its shares as collateral to get loans. Companies with promoters pledging their shares are viewed as risky as it raises questions on the company's financial stability.

  3. Profit-making company

    ICICI Securities is a profit-making company.

  4. No client securities in the pooled account

    Unlike some brokers, ICICIdirect doesn't put securities of the customers into the pooled account. Every customer needs to mandatorily open a demat account with the company and all securities bought are instantly transferred to the demat account.

  5. Low customer complaints

    ICICIdirect has a very low complaints to active clients ratio. It indicates the company is handling the customers and their queries so well.

ICICIdirect Memberships

ICICIdirect is a SEBI, NSE, and BSE registered stockbroker. It follows the regulatory guidelines set by SEBI and maintains complete transparency in its product and services. Registration with stock exchanges ensures that it can provide access to exchanges for the customers.

  • SEBI Registration no.: INZ000183631
  • BSE Member code: 103
  • NSE Member code: 07730
  • AMFI Registration No (ARN): 0845

ICICIdirect Risks

ICICIdirect is although a safe broker considering the above points, there are few risks involved which you must be aware of:

  1. Not a Debt-Free company

    ICICI Securities is not a debt-free company. As of March 2019, it has a debt of ₹451.83 crore. The borrowing of the company makes it vulnerable to unethical practices, as observed in many cases in the past.

  2. Proprietary Trading

    ICICI Securities does proprietary trading with customer's funds. It is risky in case the market swings unexpectedly, the broker may hit with significant losses which could result in bankruptcy. Read Proprietary Trading by Stock Brokers in India

  3. Margin Funding

    ICICIdirect offers margin funding facility to customers wherein they can trade now by paying a part of the trade value and the remaining can be paid later. This makes ICICIdirect a little risky as there may be high default in case the market goes down for a longer period and traders lose money on their trades.


ICICIdirect is a safe and reliable stock broker. A strong parent company like ICICI Bank provides it with the brand value to earn trust of its customers. The company has been registering good profits and has a customer base of over a million customers. And, with no major violations reported, you can comfortably choose it as your stock broker.

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ICICIdirect Special Offer

ICICIdirect Neo Plan (Discount Brokerage)

Open a 3-in-1 account with Neo Plan for:

  • Free Account Opening
  • Brokerage-Free Equity Futures trading
  • Flat Rs. 20 per trade brokerage in Options, Currency F&O and Commodity futures in BSE, NSE and MCX
  • Free trading tips
  • Get funds in your bank account in just 5 minutes of selling stocks

Interested in opening a trading account? Open Instant Account Now

ICICIdirect Account Opening Enquiry

ICICIdirect Neo Plan - Flat Rs 20 per trade brokerage (Intraday and F&O) + Free Account Opening + Get funds in 5 minutes from sell orders + Free trading tips. Open Instant Account Now

Information on this page was last updated on Friday, November 17, 2023

Special Offer: ICICIdirect Neo Plan - Flat Rs 20 per trade brokerage (Intraday and F&O) + Free Account Opening + Get funds in 5 minutes from sell orders + Free trading tips. Open Instant Account Now


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