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Incorporated in 2005, Axis Securities Ltd is part of Axis Bank, a leading private bank in India. Axis Sec is a full-service broker offering stock broking services and distribution of financial products to retail customers in India through its AxisDirect brand. AxisDirect is among top 10 stock brokers in India with over 4.2 lakhs active customers.
AxisDirect offers investment in Equities, Mutual Fund, SIP, IPO, Derivatives, Bond, NCD, ETF and Company Fixed Deposits. Axis Sec also offers Home Loans, Auto Loans, Personal Loans, Loan against Property, Loan against Shares and Loans for SME, Credit and Prepaid Cards.
AxisDirect offers 3-in-1 account, an integrated Trading, Demat and Bank account. This account offers a seamless transaction of money and shares between the 3 accounts. It simplifies trading for the customers especially beginners and casual traders.
| 3-in-1 Account Opening Charges | Rs 999 |
| Demat Account Opening Charges | Rs 0 |
| Demat Account AMC | Rs 650 per year (free for 1st year) |
Axis Direct charges 0.50% brokerage for equity delivery, 0.05% for Intraday & Futures, and Rs 10 per lot for options.
| Segment | Brokerage Charges |
|---|---|
| Equity Delivery | 0.50% (Each Leg) |
| Equity Intraday | 0.05% (Each Leg) |
| Equity Future | 0.05% (Each Leg) |
| Equity Options | Intraday: Rs 0.01 per lot | Carry Forward: Rs 10 per lot |
| Currency Futures | 0.05% (Each Leg) |
| Currency Options | Intraday: Rs 0.01 per lot | Carry Forward: Rs 10 per lot |
| Commodity Futures | 0.03% (Each Leg) |
| Commodity Options | Rs 50 per lot |
Visit AxisDirect Brokerage Charges Review for more detail.
Axis Securities offer multiple trading platforms based on customers investment style and needs.
A Desktop trading application which has advanced charting, auto-refreshing order/trade/position books and high frequency updates of market rate. This trading terminal is suitable for high frequency traders.
The DirectTrade Terminal also offers live streaming quotes, Fully Customizable Multiple Market Watch and Quick access to order placement and reports.
The DirectTrade is available at additional cost of Rs 2999 per year.
A Java applet-based trading platform. This light-weight trading platform offers functionality of trading terminal in a web browser.
AxisDirect Mobile App allows customers to trade in Equity and Derivative segments through your smart phone.
AxisDirect Lite is a low bandwidth, user friendly trading platform that allows customers to trade in Equities and Derivatives even on slower internet connection.
Visit AxisDirect Trading Software Review for more detail.
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The following are the advantages of AxisDirect. You must read AxisDirect advantages and disadvantages before opening an account with AxisDirect. AxisDirect pros and cons help you find if it suits your investment needs.
The following are the cons of AxisDirect. Check the list of AxisDirect drawbacks.
AxisDirect margin for intraday trading is up to 20% of trade value (max 5x leverage) based on the stock. AxisDirect F&O intraday trading margin is 1.3x across Equity, Currency, and Commodity trading at BSE, NSE, and MCX. There is no additional margin offered for AxisDirect F&O carry forward positions and equity delivery trades.
| Segment | Margin | Leverage |
|---|---|---|
| Equity Delivery | 100% of trade value | 1x |
| Equity Intraday | Up to 20% of trade value | 5x |
| F&O (Equity, Currency and Commodities) | 100% of NRML margin (Span + Exposure) | 1x |
| Overall Rating |  2.0/5 |
| Fees | 2.0/5 |
| Brokerage |  1.8/5 |
| Usability |  2.6/5 |
| Customer Service |  2.1/5 |
| Research Capabilities |  2.8/5 |
Based on 82 Votes by AxisDirect Customers
Do you trade with AxisDirect? Rate AxisDirect
The number of AxisDirect customer complaint received by the exchanges. The AxisDirect consumer complaint report helps understanding the Axis Securities quality and relibility of service.
| Exchange | Financial Year | Number of Clients* | Complaints** | % |
|---|---|---|---|---|
| NSE | 2021-22 | 402,765 | 77 | 0.02% |
| BSE | 2021-22 | 86,892 | 5 | 0.01% |
| NSE | 2020-21 | 454,882 | 139 | 0.03% |
| BSE | 2020-21 | 40,816 | 2 | 0% |
| NSE | 2019-20 | 270,462 | 46 | 0.02% |
| BSE | 2019-20 | 40,666 | 2 | 0% |
| NSE | 2018-19 | 421,771 | 24 | 0.01% |
| BSE | 2018-19 | 33,522 | 4 | 0.01% |
| NSE | 2017-18 | 404,769 | 35 | 0.01% |
| BSE | 2017-18 | 66,921 | 11 | 0.02% |
* The number of active customers reported by the broker.
** The total number of complaints received against the broker at the given exchange.
Visit AxisDirect Complaints at BSE, NSE and MCX for detail report.
Axis direct accounts can be closed by the online and offline processes.
Axis Direct account closure (Online)
You can close your account online only if your account does not have any holdings or outstanding dues. You are required to send two separate emails to close the trading account and Demat account.
To close your Demat account, send an email to dphelp@axisdirect.in from your registered email id to raise the Demat account closure request.
To close your Axis Direct trading account, send an email to helpdesk@axisdirect.in mentioning your Trading account number and the reason for the closure.
Axis Direct Demat account closure (Offline)
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Ratings:
Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Research Capabilities - Above Average
Customer Service - Very Poor
Overall Experience - Below Average