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Very high brokerage charges compared to others and no service in return. You pay 0.50% + GST, BOTH on purchase and sell of shares! For e.g If you bought shares worth 10 lakh rupees Axis direct will cut 5700 rupees as brokerage. When you sell 10 lakh rupees worth shares, again Axis direct will cut 5700 rupees. When your share price increases and total investment amount increases and you will eventually pay 0.50 % on the TOTAL share amount at that time...imagine!. I did not know this before unfortunately. I sent email to Axis direct and asked them to change my brokerage plan but they refused to do it ! I am closing Axis demat soon and will opt for other brokerages which charge 0 % on delivery. You save lot of money when you calculate. Do not opt for Axis direct ! They are looters.

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Research Capabilities - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor