Aditya Birla Money Stock Trading, Demat, Brokerage and Reviews 2021


7.65% 59,814 Clients

Incorporated in 1994, Aditya Birla Money Ltd (ABML) is a subsidiary of Aditya Birla Capital Limited and is headquartered in Chennai. The company was formerly known as Apollo Sindhoori Capital Investments. It is engaged in stock broking business and is a member of BSE and NSE. It also holds Portfolio Management Services (PMS) license from SEBI and is a Depository Participant with National Securities Depository Limited ("NSDL") and the Central Depository Services (India) Limited ("CDSL"). The company offers commodity trading services through its wholly-owned subsidiary Aditya Birla Commodities Broking Limited. It also holds SEBI license as a Research Analyst and an Investment Adviser.

ABML offers a wide range of services including securities broking, portfolio management services, depository and e-insurance repository services. It is also engaged in the distribution of other financial products.

Aditya Birla Money Ltd has built a pan India distribution network of over 41 branches and 807 franchisee offices spread across the states of Andhra Pradesh, Chandigarh, Rajasthan, Chhattisgarh, Madhya Pradesh, UP, West Bengal, Punjab, Maharashtra, Kerala, Karnataka, Delhi, Gujarat and Tamil Nadu and. The company serves its customer base of around 345,000 traders through online and offline modes. The company has 16,000 employees, over 2,00,000 agents / channel partners.

Key Facts About Aditya Birla Money Ltd

  • Over 25 years of trading experience, since 1994
  • Part of Aditya Birla group
  • Member of BSE, NSE, SEBI, NSDL and CDSL
  • Client base of around 345,000 traders
  • Offers trading, depository, PMS and e-insurance repository services
  • 40+ branches and 800+ franchisee offices across India
  • 16,000+ employees, 2,00,000+ agents / channel partners
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Aditya Birla Money Online Account Opening

Aditya Birla Money offers a trading and a demat account (2-in-1 account) to trade at BSE, NSE, and MCX. You can open a trading-and-demat account with the company in 3 convenient ways:

  1. Instant Paperless Account Opening (Online eKYC and Aadhar eSign)

Instant paperless trading and demat account opening facility are available if you are eKYC compliant and your Aadhar number is linked to your existing mobile phone number. This is a paperless account opening process. All you need is PAN Card, Aadhar Card, Scanned copy of Cancelled Cheque leaf, Income Proof (for Derivatives trading) e.g Bank Statement and a Passport size Photograph.

  1. Visit ABML Branch

ABML has over 40 branch offices located across India. You can visit any of the branches near you to open an account with the company.

  1. Contact Customer Support

You can also request for account opening to the customer service. Call and send an email to the customer care and the executives will contact you to complete the account opening formalities.


Aditya Birla Money Trading Software (Aditya Birla Money Trading Platforms)

Aditya Birla Money offers web-based as well as a mobile platform to their clients. It also offers good trading tools for research and analysis of stocks.

Express Trade- Desktop Trading Software

Express Trade is a fast, unique and feature-rich online desktop trading software for active traders. It is packed with many essential features like access to multiple exchanges and trade in multiple segments, Live price quotes, Advanced Charting, Open interest bar and Real-Time Portfolio Tracker.

Mobile Invest- Mobile Trading App

Mobile Invest is a premium trading application for mobile users which allows a trader to execute trades on the move as well as access stock market news, currencies, commodities, quotes of NSE & BSE and many more updates instantly. The app is voice-enabled and customers can place buy/sell orders with a single swipe.

ABTrade Platform- Web-based Trading Platform

It a comprehensive analytical solution that offers traders with real-time insights from the financial markets. It provides fundamental data for various asset classes and detailed analytics at the portfolio, brokerage and user framework level. Some of the major features of the platform are Option strategy trading tool, Consensus-Based Research (CBR), In-depth Stock Information and portfolio performance tracking facility from anywhere, anytime.

Portfolio Tracker

It is an integrated real-time Portfolio Tracker that allows traders to track and trade from a single interface. Other features of the tool include the facility to place orders, compare investments, access to reports on Sector-wise gain/loss, Profit & Loss, Capital Gains and Dividends. Customers can also monitor and compare the current NAV of different mutual funds.

Aditya Birla Money Trade Metri(S)Ks

It is an online trade analytics tool that conducts an in-depth analysis of your trading patterns using scientific parameters. It benchmarks your trade parameters against the best practices to help you make better trading decisions. The tool provides data on profit/loss trades, average profit per trade, the average loss per trade and insights into trade margin utilisation.

In addition to good trading platforms and tools, ABM also offers a free Call-and-Trade facility wherein customers can call and place an order request over the phone. The Call-and-Trade facility is available between 9 am to 11:30 pm.

 

Visit Aditya Birla Money Trading Software Review for more detail.

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Aditya Birla Money Pros and Cons


Aditya Birla Money Pros (Advantages)

The following are the advantages of Aditya Birla Money. You must read Aditya Birla Money advantages and disadvantages before opening an account with Aditya Birla Money. Aditya Birla Money pros and cons help you find if it suits your investment needs.

  • Instant Paperless Account Opening facility
  • ABM offers 2 in 1 account which is Trading cum Demat account
  • ABM offers services like online investment in mutual funds
  • No Call and Trade charges
  • Fund transfer facility available from more than 11 banks
  • ABM offers Portfolio Tracker which is one stop shop for your entire portfolio
  • Widespread physical presence with 40+ branches and 800+ franchisee offices across India
  • Offers good trading platforms and tools

Aditya Birla Money Cons (Disadvantages)

The following are the cons of Aditya Birla Money. Check the list of Aditya Birla Money drawbacks.

  • Doesn't offer IPO application services

Aditya Birla Money Enquiry Form

Aditya Birla Money Margin Exposure

Aditya Birla Money margin for intraday trading is up to 6x based on the stock. Aditya Birla Money F&O intraday trading margin is 1.3x across Equity, Currency, and Commodity trading at BSE, NSE, and MCX. There is no additional margin offered for Aditya Birla Money F&O carry forward positions and equity delivery trades.

SegmentMargin
Equity Delivery1x (no margin)
Equity IntradayUp to 6x (based on the stock)
Equity Futures & OptionsIntraday - 1.3x, Carry forward - 1x of NRML margin (Span + Exposure)
Currency Futures & OptionsIntraday - 1.3x, Carry forward - 1x of NRML margin (Span + Exposure)
Commodity FuturesIntraday - 1.3x, Carry forward - 1x of NRML margin (Span + Exposure)

Note: As per the new margin policy by SEBI, the margin for trading will be decided by the exchange from Sept 01, 2021. Brokers cannot offer 'additional margin' like 20x in any segment at BSE, NSE, and MCX. All full-service and discount brokers will provide the same margin exposure to customers.


Aditya Birla Money Ratings

Overall Rating Rated 2.9 stars 2.9/5
Fees Rated 3.1 stars 3.1/5
Brokerage Rated 3.1 stars 3.1/5
Usability Rated 3.0 stars 3.0/5
Customer Service Rated 2.8 stars 2.8/5
Research Capabilities Rated 3.7 stars 3.7/5

Based on 21 Votes by Aditya Birla Money Customers

Do you trade with Aditya Birla Money? Rate Aditya Birla Money


Aditya Birla Money Complaint

The number of Aditya Birla Money customer complaint received by the exchanges. The Aditya Birla Money consumer complaint report helps understanding the Aditya Birla Money Ltd quality and relibility of service.

Exchange Financial Year Number of Clients* Complaints** %
NSE 2021-22 59,814 16 0.03%
NSE 2020-21 55,562 75 0.13%
BSE 2020-21 16,293 2 0.01%
NSE 2019-20 43,387 32 0.07%
BSE 2019-20 16,123 5 0.03%
NSE 2018-19 41,090 63 0.15%
BSE 2018-19 13,754 4 0.03%
NSE 2017-18 54,857 48 0.09%
BSE 2017-18 24,376 11 0.05%
NSE 2016-17 40,316 57 0.14%

* The number of active customers reported by the broker.

** The total number of complaints received against the broker at the given exchange.

Visit Aditya Birla Money Complaints at BSE, NSE and MCX for detail report.

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34 Comments

Rambha Pagaria
34. Rambha Pagaria  Jul 12, 2021 20:17 I Like It. | Report Abuse Reply
Excellent Brokerage, AMC, Web usability, Research Capabilities except Poor Customer Service is called Aditya Birla Money Limited.

Ratings:

Brokerage - Excellent
Account Maintenance Fees - Excellent
Website Usability - Excellent
Research Capabilities - Above Average
Customer Service - Above Average
Overall Experience - Excellent
RAJNI GHANGAR
33. RAJNI GHANGAR  Jul 11, 2021 21:14 I Like It. | Report Abuse Reply
ABML is awesome except Customer Service. Charges, trading app's technology, brokerage, AMC etc. are very suitable for a trader as well as invester. I'm an experienced trader from 2007. I had used lots of brokers. After that, I suggest to all to use the ABML for trading as also as investing.

Ratings:

Brokerage - Excellent
Account Maintenance Fees - Excellent
Website Usability - Excellent
Research Capabilities - Excellent
Customer Service - Above Average
Overall Experience - Excellent
AVIJIT SEN
32. AVIJIT SEN  Jun 25, 2021 22:23 I Like It. | Report Abuse Reply
I'm experienced trader. I have used many Full-Service broker for trading. Only, ABML is satisfied to me. Fees structure is very beautiful & reasonable. There are many awesome plans. You can choice any of them. 5Yrs. free AMC, Lifetime free AMC, Flat rate etc. plans are exist in ABML. Their Apps is also nice. GTC/GTT tools is not here. If you want to take RM facility, then please avoid ABML. There are no RM facility. Research quality is very high. ABML provides very transparent Financial statement. No hidden cost is shown in my Fin. Statement last 6 years. Customer Support is not very good during the time of COVID-19. In spite of this, I always prefer ABML as a Full-Service broker.

Ratings:

Brokerage - Excellent
Account Maintenance Fees - Excellent
Website Usability - Excellent
Research Capabilities - Excellent
Customer Service - Above Average
Overall Experience - Excellent
Syed Hussain
31. Syed Hussain  Jun 18, 2021 22:36 I Like It. | Report Abuse Reply
Not only is their inhouse research BAD, but so is their offering Market mojo, red green lights..lol.. absolutely ridiculous, they're able to provide customer support because they have NO Customers HAHAHA...
Stop wasting your time and money in such brokerage houses, my honest suggestion - Zerodha is the best discount broker, IIFL is the best full service broker. And if you need any additional third party advisory products, try Sensibull, Livstock, Smallcase, MarketSmith India, SwingTrader etc.. Marketsmojo is a J O K E..

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Research Capabilities - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor
Sanjhot Singh Bhasin
30. Sanjhot Singh Bhasin  Jun 3, 2021 02:59 I Like It. | Report Abuse Reply
I had such good expectations when I started off, but all that "Aditya Birla" image went for a toss during my first few trades itself. I personally have 4 trading accounts, sadly Aditya Birla is the worst of the lot, the entire product experience is shoddy, their analytical tool offering is a joke, they offer no such third party products either, my other two accounts with IIFL & 5Paisa offer a host of third party research products that makes investment feel joyous, my 4th and oldest account is with Motilal and I'm super happy with them as well. I'll probably close this account with Birla. Again, Aditya Birla Money is a JOKE of a broker.

Ratings:

Brokerage - Below Average
Account Maintenance Fees - Average
Website Usability - Average
Research Capabilities - Below Average
Customer Service - Below Average
Overall Experience - Very Poor
Arun
30.1. Arun  Jun 12, 2021 13:29 I Like It. | Report Abuse
Really.....I use Aditya Birla and zerodha.....I felt good as investor where I need an RM ... For me better than ILFS.... espically third party offering of marketmojo.
Ms. P. Mathur
29. Ms. P. Mathur  Jun 2, 2021 01:40 I Like It. | Report Abuse Reply
The Apps & Website Usability is awesome. The Chart type us very clear both Mobile Apps & Website. Lots off tool & features are exist for trading. RM facility is not so good. In spite of this, ABML is very suitable full service broker for traders & investors.

Ratings:

Brokerage - Above Average
Account Maintenance Fees - Excellent
Website Usability - Excellent
Research Capabilities - Excellent
Customer Service - Above Average
Overall Experience - Excellent
Rohit Mundada
28. Rohit Mundada  May 26, 2021 00:42 I Like It. | Report Abuse Reply
Worst in brokerage . They charge you 4 times more then other brokers.

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Below Average
Website Usability - Below Average
Research Capabilities - Average
Customer Service - Below Average
Overall Experience - Very Poor
M PAVAN KUMAR
27. M PAVAN KUMAR  Apr 7, 2021 11:33 I Like It. | Report Abuse Reply
Useless, hopeless, third class, worthless and dormant customer care executives and services
Srikanth R
26. Srikanth R  Mar 4, 2021 10:10 I Like It. | Report Abuse Reply
Had a very bad experience in customer service and for changing the brokerage plans. Upon submission of closing the account , people are calling else no proper service response.

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Below Average
Website Usability - Average
Research Capabilities - Average
Customer Service - Below Average
Overall Experience - Very Poor
Devang Doshi
25. Devang Doshi  Jan 8, 2021 13:06 I Like It. | Report Abuse Reply
Absolutely pathetic experience, absolutely zero customer service, absolutely bad platform, they seem to have outsourced their research as well, my suggestion is rather than further ruining the brand bame of Birla, u must shut down

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Research Capabilities - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor
Ricky Ahuja
24. Ricky Ahuja  Jan 8, 2021 13:00 I Like It. | Report Abuse Reply
The entire product, from trading software to addon services provided by Birla Money is pathetic, expected a better product experience considering it was Birla but it's garbage, honest advice, NOT to consider ABM for trading.

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Research Capabilities - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor
t.lenka
23. t.lenka  Apr 10, 2020 21:41 I Like It. | Report Abuse Reply
Very poor service & charges compare other is so high.local service provider coordination is very poor.

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Research Capabilities - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor
K B Revanth sivadharan
22. K B Revanth sivadharan  Mar 2, 2020 06:02 I Like It. | Report Abuse Reply
Well there customer service and representative are not very much answering my calls they even don't pick up my calls ???? it is so dissatisfied but there service is good


Ratings:

Brokerage - Above Average
Account Maintenance Fees - Excellent
Website Usability - Above Average
Research Capabilities - Excellent
Customer Service - Average
Overall Experience - Above Average
AVIJIT SEN
21. AVIJIT SEN  Dec 20, 2019 21:39 I Like It. | Report Abuse Reply
Every parameters are excellent!

Ratings:

Brokerage - Excellent
Account Maintenance Fees - Excellent
Website Usability - Excellent
Customer Service - Excellent
Overall Experience - Excellent
Avijit Sen
20. Avijit Sen  Dec 7, 2019 14:11 I Like It. 1 | Report Abuse Reply
Every thing is nice.

Ratings:

Brokerage - Above Average
Account Maintenance Fees - Excellent
Website Usability - Excellent
Customer Service - Excellent
Overall Experience - Excellent
Hema K
19. Hema K  Nov 26, 2019 02:47 I Like It. | Report Abuse Reply
Poor service, lack of customer friendly approach, worst guidance on any issue of service either the change of mobile or change of bank or change of address, they change the stand by every staff as they feel, no standard procedure
Akshya Bagree
18. Akshya Bagree  Apr 13, 2018 00:09 I Like It. | Report Abuse Reply
NOT A CUSTOMER FRIENDLY ORGANISATION & SOME WORST EMPLOYEES

Ratings:

Brokerage - Average
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor
Sathish
17. Sathish  Mar 12, 2019 08:16 I Like It. | Report Abuse Reply
Very lathergic working..even email id wringly fed and for correcting it took 5 days ..and my esop lost 10000 because of this unprofessional company

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor
Bala
16. Bala  Apr 17, 2018 15:23 I Like It. | Report Abuse Reply
NICE

Ratings:

Brokerage - Excellent
Account Maintenance Fees - Excellent
Website Usability - Excellent
Customer Service - Excellent
Overall Experience - Excellent
Nikhil Kumar
15. Nikhil Kumar  Mar 9, 2018 19:59 I Like It. | Report Abuse Reply
Verrryyyy bad experience with.aditya birla.
Very bad customer dealing.from Hoshiarpur (Punjab)

Ratings:

Brokerage - Excellent
Account Maintenance Fees - Excellent
Website Usability - Excellent
Customer Service - Excellent
Overall Experience - Excellent

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