The side-by-side comparison of ICICI Direct and Aditya Birla Money. Compare ICICI Direct Vs Aditya Birla Money brokerage, charges, leverage, margin, demat account and intraday trading. Find which is best ICICI Direct vs Aditya Birla Money?
ICICI Direct
ICICI Direct is a retail trading and investment service from ICICI Securities, the largest retail stock broker firm in India offering a wide range of investment options to the retail and institutional customers. ICICI Securities is part of ICICI Group, India's top financial service provider offering banking and other financial services. ICICI Securities offers 'online trading and investment' services to over 20 lakhs customers through ICICI Direct (ICICIDirect.com).
ICICIDirect.com is the flags...
Aditya Birla Money
Incorporated in 1994, Aditya Birla Money Ltd (ABML) is a subsidiary of Aditya Birla Capital Limited and is headquartered in Chennai. The company was formerly known as Apollo Sindhoori Capital Investments. It is engaged in stock broking business and is a member of BSE and NSE. It also holds Portfolio Management Services (PMS) license from SEBI and is a Depository Participant with National Securities Depository Limited ("NSDL") and the Central Depository Services (India) Limited ("CDSL"). The comp...
Incorporated in 2000, ICICI Direct is a Full Service Broker. It offers trading at BSE, NSE. It has 154 branches across India. Incorporated in 1994, Aditya Birla Money is a Full Service Broker. It offers trading at BSE, NSE, MCX. It has 800 branches across India.
ICICI Direct | Aditya Birla Money | |
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Type of Broker | Full Service Broker | Full Service Broker |
Supported Exchnages | BSE, NSE | BSE, NSE, MCX |
Account Type | 3-in-1 Account (I-Secure Plan) | |
Year of Incorporation | 2000 | 1994 |
Number of Branches | 154 | 800 |
Broker Enquiry |
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ICICI Direct trading account opening charges is Rs 0 while Aditya Birla Money account opening changes is Rs 750. ICICI Direct Demat Account AMC Charges is Rs 700 (from 2nd year) and Aditya Birla Money Demat Account AMC Charges is Rs 436.
ICICI Direct | Aditya Birla Money | |
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Trading Account Opening Charges | Rs 0 | Rs 750 |
Trading Account AMC Charges | Rs 0 | Nil |
Demat Account Opening Charges | Rs 0 | Nil |
Demat Account AMC Charges | Rs 700 (from 2nd year) | Rs 436 |
ICICI Direct brokerage charges for equity is 0.55% and intraday is 0.275% whereas Aditya Birla Money brokerage charges for equity is 0.30% and intraday is 0.03%.
ICICI Direct | Aditya Birla Money | |
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Account Type | 3-in-1 Account (I-Secure Plan) | |
Fixed Charges | ||
Equity Delivery Brokerage | 0.55% | 0.30% |
Equity Intraday Brokerage | 0.275% | 0.03% |
Equity Futures Brokerage | 0.05% to 0.03% | 0.03% |
Equity Options Brokerage | Rs 95 to Rs 35 per lot | Rs 50 per lot |
Currency Futures Trading Brokerage | 0.050% to 0.030% | 0.03% |
Currency Options Trading Brokerage | Rs 25 to Rs 10 per lot | Rs 50 per lot |
Commodity Futures Trading Brokerage | NA | 0.03% |
Commodity Options Trading Brokerage | NA | Nil |
Special Offer | Special Offer: Get ICICI Direct 3-in-1 account, an integrated trading + demat + bank account for one-click investment in stock market and mutual funds. Request a Callback. |
ICICI Direct | Aditya Birla Money | |
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Account Type | I-Saver Plan | |
Fixed Charges | ||
Equity Delivery Brokerage | 0.75% to 0.25% | 0.30% |
Equity Intraday Brokerage | 0.75% to 0.25% | 0.03% |
Equity Futures Brokerage | 0.05% to 0.03% | 0.03% |
Equity Options Brokerage | Rs 95 to Rs 65 per lot | Rs 50 per lot |
Currency Futures Trading Brokerage | 0.05% to 0.03% | 0.03% |
Currency Options Trading Brokerage | 0.25 to Rs 65 per lot | Rs 50 per lot |
Commodity Futures Trading Brokerage | NA | 0.03% |
Commodity Options Trading Brokerage | NA | Nil |
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ICICI Direct | Aditya Birla Money | |
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Account Type | ICICIdirect Prime Plan | |
Fixed Charges | Rs 900 | |
Equity Delivery Brokerage | 0.25% | 0.30% |
Equity Intraday Brokerage | 0.25% | 0.03% |
Equity Futures Brokerage | 0.025% | 0.03% |
Equity Options Brokerage | Rs 35 | Rs 50 per lot |
Currency Futures Trading Brokerage | Rs 0 | 0.03% |
Currency Options Trading Brokerage | Rs 0 | Rs 50 per lot |
Commodity Futures Trading Brokerage | NA | 0.03% |
Commodity Options Trading Brokerage | NA | Nil |
Enquire ICICI Direct | Enquire Aditya Birla Money |
Minimum Brokerage Charges | Rs 35 per trade | Rs 20 per executed order |
Other Brokerage Charges | ||
Call & Trade Charges | Rs 25 per call after first 20 free calls per month | Nil |
ICICI Direct transaction charges for options is Rs 5000 per Cr (0.05%) (on premium) while Aditya Birla Money exchange transaction charges for options is Rs 5000 per Cr (0.05%) (on premium).
ICICI Direct | Aditya Birla Money | |
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Equity Delivery | NSE Rs 310 per Cr (0.0031%) | BSE Rs 280 per Cr (0.0028%) (each side) | Rs 325 per Cr (0.00325%) |
Equity Intraday | NSE Rs 310 per Cr (0.0031%) | BSE Rs 280 per Cr (0.0028%) (each side) | Rs 325 per Cr (0.00325%) |
Equity Futures | Rs 180 per Cr (0.0018%) | Rs 190 per Cr (0.0019%) |
Equity Options | Rs 5000 per Cr (0.05%) (on premium) | Rs 5000 per Cr (0.05%) (on premium) |
Currency Futures | Rs 120 per Cr (0.0012%) | Rs 110 per Cr (0.0011%) |
Currency Options | Rs 5000 per Cr (0.05%) (on premium) | Rs 4000 per Cr (0.04%) (on premium) |
Commodity | NA | MCX - Rs 300 per Cr (0.003%) | NCDEX - Rs 400 per Cr (0.004%) |
Enquire ICICI Direct | Enquire Aditya Birla Money |
ICICI Direct provides the margin of Upto 25x for intraday trades whereas the Aditya Birla Money margin for intraday cash is 15x for A & B grp approved stock, up to 40X on selected Nifty 50 stocks for Trade 40X product.
ICICI Direct | Aditya Birla Money | |
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Equity Delivery | 5x with Interest | Upto 5x with interest |
Equity Intraday | Upto 25x | 15x for A & B grp approved stock, up to 40X on selected Nifty 50 stocks for Trade 40X product |
Equity Futures | 4x | Upto 3x |
Equity Options | 2x for shorting | Nil |
Currency Futures | NA | 3x |
Currency Options | NA | Nil |
Commodity Futures | NA | 4x |
Commodity Options | ||
Enquire ICICI Direct | Enquire Aditya Birla Money |
The trading platforms offered ICICI Direct include ICICIdirect.com (website), Trade Racer, ICICIDirect Mobile App. Aditya Birla Money offers Etrade, Advanced web, Mobile invest trading software.
ICICI Direct | Aditya Birla Money | |
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3 in 1 Account | ![]() |
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Charting | ![]() |
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Automated Trading | ![]() |
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SMS Alerts | ![]() |
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Online Demo | ![]() |
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Online Portfolio | ![]() |
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Margin Trading Funding Available | ![]() |
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Margin Against Shares (Equity Cash) | ![]() |
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Margin Against Shares (Equity F&O) | ![]() |
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Trading Platform | ICICIdirect.com (website), Trade Racer, ICICIDirect Mobile App | Etrade, Advanced web, Mobile invest |
Intraday Square-off Time | 3:30 PM | 3:15 |
Other Features | Bullet Trading, Can trade in 32 exchanges through Saxo Trader | Insurance and Pension scheme available |
Referral Program | ||
Enquire ICICI Direct | Enquire Aditya Birla Money |
ICICI Direct is rated 2.4 of 5 based on 433 customer reviews whereas Aditya Birla Money is rated 2.7 of 5 based on 13 customer reviews.
ICICI Direct | Aditya Birla Money | |
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Stock / Equity | ![]() |
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Commodity | ![]() |
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Currency | ![]() |
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Initial Public Offers (IPO) | ![]() |
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Mutual Funds | ![]() |
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Bond / NCD | ![]() |
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Debt | ![]() |
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Other Investment Options | Equity, Derivatives, Currency, Mutual Funds, ETF, Insurance, FD/Bonds, Loans, Tax, ELocker, NPS | Mutual Funds |
ICICI Direct | Aditya Birla Money | |
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Bracket Order | ![]() |
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Cover Order | ![]() |
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Buy Today Sell Tomorrow (BTST) | ![]() |
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Sell Today Buy Tomorrow (STBT) | ![]() |
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After Market Order(AMO) | ![]() |
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Good Till Cancelled (GTC) | ![]() |
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Enquire ICICI Direct | Enquire Aditya Birla Money |
ICICI Direct | Aditya Birla Money | |
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Cons |
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Reviews | ||
Promo / Offers | ICICI 3-in-1 AccountICICI Direct offers a 3-in-1 account, a combination of saving bank, trading and demat account. It offers one-click investment in Equity, Derivatives, Mutual Funds, IPO, ETF, Life Insurance, General Insurance, Currency, and Fixed Deposits. Interested in opening a trading account? Request Callback from a stock broker. |
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Enquire ICICI Direct | Enquire Aditya Birla Money |
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