ICICI Direct Vs Aditya Birla Money (Compare ICICI Direct and Aditya Birla Money)

The side-by-side comparison of ICICI Direct and Aditya Birla Money. Compare ICICI Direct Vs Aditya Birla Money brokerage, charges, leverage, margin, demat account and intraday trading. Find which is best ICICI Direct vs Aditya Birla Money?


ICICI Direct
ICICI Direct is a retail trading and investment service from ICICI Securities, the largest retail stock broker firm in India offering a wide range of investment options to the retail and institutional customers. ICICI Securities is part of ICICI Group, India's top financial service provider offering banking and other financial services. ICICI Securities offers 'online trading and investment' services to over 20 lakhs customers through ICICI Direct (ICICIDirect.com). ICICIDirect.com is the flags... Know more about ICICI Securities Pvt Ltd.


Aditya Birla Money
Incorporated in 1994, Aditya Birla Money Ltd (ABML) is a subsidiary of Aditya Birla Capital Limited and is headquartered in Chennai. The company was formerly known as Apollo Sindhoori Capital Investments. It is engaged in stock broking business and is a member of BSE and NSE. It also holds Portfolio Management Services (PMS) license from SEBI and is a Depository Participant with National Securities Depository Limited ("NSDL") and the Central Depository Services (India) Limited ("CDSL"). The comp... Know more about Aditya Birla Money Ltd

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ICICI Direct Vs Aditya Birla Money

Incorporated in 2000, ICICI Direct is a Full Service Broker. It offers trading at BSE, NSE. It has 154 branches across India. Incorporated in 1994, Aditya Birla Money is a Full Service Broker. It offers trading at BSE, NSE, MCX. It has 800 branches across India.

  ICICI Direct Aditya Birla Money
Type of Broker Full Service Broker Full Service Broker
Supported Exchnages BSE, NSE BSE, NSE, MCX
Account Type 3-in-1 Account (I-Secure Plan)
Year of Incorporation 2000 1994
Number of Branches 154 800
Broker Enquiry Open an Online Trading Account with ICICI Direct. Leave your contact info and we will get in touch with you. Open an Online Trading Account with Aditya Birla Money. Leave your contact info and we will get in touch with you.
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ICICI Direct Vs Aditya Birla Money Charges & AMC

ICICI Direct trading account opening charges is ₹975 while Aditya Birla Money account opening changes is ₹750. ICICI Direct Demat Account AMC Charges is ₹700 and Aditya Birla Money Demat Account AMC Charges is ₹436.

  ICICI Direct Aditya Birla Money
Trading Account Opening Charges ₹975 ₹750
Trading Account AMC Charges ₹0 Nil
Demat Account Opening Charges ₹0 Nil
Demat Account AMC Charges ₹700 ₹436
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ICICI Direct Vs Aditya Birla Money Brokerage Charges & Plans

ICICI Direct Vs Aditya Birla Money Brokerage

ICICI Direct brokerage charges for equity is 0.55% and intraday is 0.275% whereas Aditya Birla Money brokerage charges for equity is 0.30% and intraday is 0.03%.

  ICICI Direct Aditya Birla Money
Account Type 3-in-1 Account (I-Secure Plan)
Fixed Charges
Equity Delivery Brokerage 0.55% 0.30%
Equity Intraday Brokerage 0.275% 0.03%
Equity Futures Brokerage 0.05% to 0.03% 0.03%
Equity Options Brokerage ₹95 to ₹35 per lot ₹50 per lot
Currency Futures Trading Brokerage 0.050% to 0.030% 0.03%
Currency Options Trading Brokerage ₹25 to ₹10 per lot ₹50 per lot
Commodity Futures Trading Brokerage NA 0.03%
Commodity Options Trading Brokerage NA Nil
Special Offer
Special Offer: Get ICICI Direct 3-in-1 account, an integrated trading + demat + bank account for one-click investment in stock market and mutual funds. Request a Callback.

ICICI Direct Vs Aditya Birla Money Brokerage Plan 2

  ICICI Direct Aditya Birla Money
Account Type I-Saver Plan
Fixed Charges
Equity Delivery Brokerage 0.75% to 0.25% 0.30%
Equity Intraday Brokerage 0.75% to 0.25% 0.03%
Equity Futures Brokerage 0.05% to 0.03% 0.03%
Equity Options Brokerage ₹95 to ₹65 per lot ₹50 per lot
Currency Futures Trading Brokerage 0.05% to 0.03% 0.03%
Currency Options Trading Brokerage 0.25 to ₹65 per lot ₹50 per lot
Commodity Futures Trading Brokerage NA 0.03%
Commodity Options Trading Brokerage NA Nil
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ICICI Direct Vs Aditya Birla Money Brokerage Plan 3

  ICICI Direct Aditya Birla Money
Account Type ICICIdirect Prime Plan
Fixed Charges ₹900
Equity Delivery Brokerage 0.25% 0.30%
Equity Intraday Brokerage 0.25% 0.03%
Equity Futures Brokerage 0.025% 0.03%
Equity Options Brokerage ₹35 ₹50 per lot
Currency Futures Trading Brokerage ₹0 0.03%
Currency Options Trading Brokerage ₹0 ₹50 per lot
Commodity Futures Trading Brokerage NA 0.03%
Commodity Options Trading Brokerage NA Nil
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ICICI Direct Charges Vs Aditya Birla Money

Minimum Brokerage Charges ₹35 per trade ₹20 per executed order
Other Brokerage Charges
Call & Trade Charges ₹25 per call after first 20 free calls per month Nil
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ICICI Direct Vs Aditya Birla Money Transaction Charges

ICICI Direct transaction charges for options is ₹5000 per Cr (0.05%) (on premium) while Aditya Birla Money exchange transaction charges for options is ₹5000 per Cr (0.05%) (on premium).

  ICICI Direct Aditya Birla Money
Equity Delivery NSE ₹310 per Cr (0.0031%) | BSE ₹280 per Cr (0.0028%) (each side) ₹325 per Cr (0.00325%)
Equity Intraday NSE ₹310 per Cr (0.0031%) | BSE ₹280 per Cr (0.0028%) (each side) ₹325 per Cr (0.00325%)
Equity Futures ₹180 per Cr (0.0018%) ₹190 per Cr (0.0019%)
Equity Options ₹5000 per Cr (0.05%) (on premium) ₹5000 per Cr (0.05%) (on premium)
Currency Futures ₹120 per Cr (0.0012%) ₹110 per Cr (0.0011%)
Currency Options ₹5000 per Cr (0.05%) (on premium) ₹4000 per Cr (0.04%) (on premium)
Commodity NA MCX - ₹300 per Cr (0.003%) | NCDEX - ₹400 per Cr (0.004%)
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ICICI Direct Vs Aditya Birla Money Leverage (Margin)

ICICI Direct provides the margin of Upto 25x for intraday trades whereas the Aditya Birla Money margin for intraday cash is 15x for A & B grp approved stock, up to 40X on selected Nifty 50 stocks for Trade 40X product.

  ICICI Direct Aditya Birla Money
Equity Delivery 5x with Interest Upto 5x with interest
Equity Intraday Upto 25x 15x for A & B grp approved stock, up to 40X on selected Nifty 50 stocks for Trade 40X product
Equity Futures 4x Upto 3x
Equity Options 2x for shorting Nil
Currency Futures NA 3x
Currency Options NA Nil
Commodity Futures NA 4x
Commodity Options
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Compare ICICI Direct and Aditya Birla Money Features

The trading platforms offered ICICI Direct include ICICIdirect.com (website), Trade Racer, ICICIDirect Mobile App. Aditya Birla Money offers Etrade, Advanced web, Mobile invest trading software.

  ICICI Direct Aditya Birla Money
3 in 1 Account Yes No
Charting Yes Yes
Automated Trading No
SMS Alerts No Yes
Online Demo Yes Yes
Online Portfolio Yes Yes
Margin Trading Funding Available Yes Yes
Margin Against Shares (Equity Cash) Yes Yes
Margin Against Shares (Equity F&O) Yes
Trading Platform ICICIdirect.com (website), Trade Racer, ICICIDirect Mobile App Etrade, Advanced web, Mobile invest
Intraday Square-off Time 3:30 PM 3:15
Other Features Bullet Trading, Can trade in 32 exchanges through Saxo Trader Insurance and Pension scheme available
Referral Program
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ICICI Direct Vs Aditya Birla Money Review

ICICI Direct is rated 2.4 of 5 based on 422 customer reviews whereas Aditya Birla Money is rated 2.7 of 5 based on 13 customer reviews.

  ICICI Direct Aditya Birla Money
  422 Customer Reviews    Rate ICICI Direct 13 Customer Reviews    Rate Aditya Birla Money
Fees 2.3 2.8
Trading Brokerage 1.7 3.1
Trading Platform Usability 3.4 2.5
Customer Service 2.7 2.8
Research Capabilities 3.0 5.0
Overall Ratings Rated 2.4 stars Rated 2.7 stars
Broker Rating ICICI Direct is rated 2.4 of 5 based on 422 customer reviews Aditya Birla Money is rated 2.7 of 5 based on 13 customer reviews
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Contact Broker / Request A Call Back

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Contact Broker

Get ICICI Direct 3-in-1 account, an integrated trading + demat + bank account for one-click investment in stock market and mutual funds. Request a Callback.

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ICICI Direct Vs Aditya Birla Money Investment Options

  ICICI Direct Aditya Birla Money
Stock / Equity Yes Yes
Commodity No Yes
Currency Yes Yes
Initial Public Offers (IPO) Yes Yes
Mutual Funds Yes Yes
Bond / NCD Yes Yes
Debt Yes Yes
Other Investment Options Equity, Derivatives, Currency, Mutual Funds, ETF, Insurance, FD/Bonds, Loans, Tax, ELocker, NPS Mutual Funds
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ICICI Direct Vs Aditya Birla Money Order Type Offered

  ICICI Direct Aditya Birla Money
Bracket Order No No
Cover Order Yes No
Buy Today Sell Tomorrow (BTST) Yes No
Sell Today Buy Tomorrow (STBT) No No
After Market Order(AMO) No No
Good Till Cancelled (GTC) Yes Yes
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ICICI Direct Vs Aditya Birla Money Research Report

  ICICI Direct Aditya Birla Money
Daily Market Report Yes Yes
Free Tips Yes Yes
Quarterly Result Analysis Yes Yes
News Alerts Yes Yes
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ICICI Direct Vs Aditya Birla Money Suitable For Investor Type

  ICICI Direct Aditya Birla Money
Casual Investor Yes Yes
Active Investor
Trader
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ICICI Direct Vs Aditya Birla Money - Pros and Cons

  ICICI Direct Aditya Birla Money
Pros
  • Offers 3-in-1 account which makes stock market investment very easy for casual investors.
  • Wide range of investment options available under one portal.
  • Provides a low bandwidth website which works well where internet connection is slow.
  • GTC (good till cancellation) and off-market hours order placement facility is very useful.
  1. ABM offers 2 in 1 account which is Trading cum Demat account
  2. No Call and Trade charges
  3. Fund transfer facility available from more than 11 banks
  4. ABM offers Portfolio Tracker which is one stop shop for your entire portfolio
Cons
  • ICICI Security charges highest brokerage in comparison to most of the retail broke₹in India.
  • Very high 'minimum brokerage' of ₹35 per trade or 2.5% of the trade value whichever is lower.
  • Poor performance of website is reported in peak hou₹of trading.
  • Trading Terminal (Trade Racer) cost ₹75 per month if brokerage paid in a month is less then ₹750.
  • Demat Account is mandatory.
  • Commodity trading is not available for retail investors.
  • Call & trade cost extra ₹25 per call after first 20 free calls in a month.
  1. Doesn't offer online account opening facility
  2. Brokerage calculator is not available
  3. Doesn't have Referral program
Reviews
Promo / Offers

ICICI 3-in-1 Account

ICICI Direct offers a 3-in-1 account, a combination of saving bank, trading and demat account. It offers one-click investment in Equity, Derivatives, Mutual Funds, IPO, ETF, Life Insurance, General Insurance, Currency, and Fixed Deposits.

Interested in opening a trading account? Request Callback from a stock broker.

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