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ICICIDirect Vs Aditya Birla Money Share Broker Comparison

The side-by-side comparison of ICICI Securities Pvt Ltd. and Aditya Birla Money Ltd stock brokers in India. The comparison below highlights the similarities and differences between ICICIDirect and Aditya Birla Money's brokerage, customer service, maintenance fees, tools and investment options provided to India Stock Market investors. If you are confused in choosing the best broking site, this page is to help you find which is the best broker among ICICIDirect and Aditya Birla Money.

  ICICI Securities Pvt Ltd. Aditya Birla Money Ltd
 
ICICI Securities Pvt Ltd. Logo Aditya Birla Money Ltd Logo
About the Broker ICICIdirect is a retail trading and investment service from ICICI Securities, the largest retail stock broker firm in India offering a wide range of investment options to the retail and institutional customers. ICICI Securities is part of ICICI Group... Know more about ICICI Securities Pvt Ltd. Incorporated in 1994, Aditya Birla Money Ltd (ABML) is a subsidiary of Aditya Birla Capital Limited and is headquartered in Chennai. The company was formerly known as Apollo Sindhoori Capital Investments. It is engaged in stock broking business and i... Know more about Aditya Birla Money Ltd
Type of Broker Full Service Broker Full Service Broker
Supported Exchnage BSE, NSE BSE, NSE, MCX
Account Type 3-in-1 Account (I-Secure Plan)
Broker Enquiry Open an Online Trading Account with ICICIDirect. Leave your contact info and we will get in touch with you. Open an Online Trading Account with Aditya Birla Money. Leave your contact info and we will get in touch with you.
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Stock Broker Fees / Charges

  ICICI Securities Pvt Ltd. Aditya Birla Money Ltd
Trading Account Opening Fees ₹975 Rs 750
Trading Account AMC ₹0 Nil
Demat Account Opening Fees ₹0 Nil
Demat Account AMC ₹450 Rs 436
Demat Account is Mandatory? No No
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Trading Brokerage Charges

Brokerage Plan 1

  ICICI Securities Pvt Ltd. Aditya Birla Money Ltd
Account Type 3-in-1 Account (I-Secure Plan)
Fixed Charges
Equity Delivery Brokerage 0.55% 0.30%
Equity Intraday Brokerage 0.275% 0.03%
Equity Futures Brokerage 0.05% to 0.03% 0.03%
Equity Options Brokerage ₹95 to ₹35 per lot Rs 50 per lot
Currency Futures Trading Brokerage 0.050% to 0.030% 0.03%
Currency Options Trading Brokerage ₹25 to ₹10 per lot Rs 50 per lot
Commodity Futures Trading Brokerage NA 0.03%
Commodity Options Trading Brokerage NA Nil

Brokerage Plan 2

  ICICI Securities Pvt Ltd. Aditya Birla Money Ltd
Account Type I-Saver Plan
Fixed Charges
Equity Delivery Brokerage 0.75% to 0.25% 0.30%
Equity Intraday Brokerage 0.75% to 0.25% 0.03%
Equity Futures Brokerage 0.05% to 0.03% 0.03%
Equity Options Brokerage ₹95 to ₹65 per lot Rs 50 per lot
Currency Futures Trading Brokerage 0.05% to 0.03% 0.03%
Currency Options Trading Brokerage ₹95 to ₹65 per lot Rs 50 per lot
Commodity Futures Trading Brokerage NA 0.03%
Commodity Options Trading Brokerage Nil

Other Charges

Minimum Brokerage Charges ₹35 per trade Rs 20 per executed order
Other Brokerage Charges
Call & Trade Charges ₹25 per call after first 20 free calls per month Nil
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Taxes

  ICICI Securities Pvt Ltd. Aditya Birla Money Ltd
Securities Transaction Tax (STT)
  • Equity Intraday: 0.025% (on Sell trade)
  • Equity Delivery: 0.1% (on Buy and Sell)
  • Equity Futures: 0.01% (on Sell trade)
  • Equity Options: 0.05% (on Sell trade premium) or 0.125% (on excersied options)
  • Currency Futures: Nil
  • Currency Options: Nil
  • Commodities: 0.01% on sell side (Non-Agri)
  • Equity Intraday: 0.025% (on Sell trade)
  • Equity Delivery: 0.1% (on Buy and Sell)
  • Equity Futures: 0.01% (on Sell trade)
  • Equity Options: 0.05% (on Sell trade premium) or 0.125% (on excersied options)
  • Currency Futures: Nil
  • Currency Options: Nil
  • Commodities: 0.01% on sell side (Non-Agri)
Exchange Transaction Charges Check table below Check table below
SEBI Charges Rs 15 per Crore Rs 15 per Crore
Goods and Services Tax (GST) 18% on (brokerage + transaction charges) 18% on (brokerage + transaction charges)
Stamp Duty Charged as per the state of the client's correspondence address. Charged as per the state of the client's correspondence address.
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Transaction Charges

  ICICI Securities Pvt Ltd. Aditya Birla Money Ltd
Equity Delivery NSE: 0.0031% | BSE: 0.0028% 0.00325%
Equity Intraday NSE: 0.0031% | BSE: 0.0028% 0.00325%
Equity Futures 0.0018% 0.0019%
Equity Options 0.05% on Premium 0.05%
Currency Futures 0.0012% 0.0011%
Currency Options 0.05% on Premium 0.04%
Commodity NA MCX - 0.003%, NCDEX - 0.004%
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Exposure

  ICICI Securities Pvt Ltd. Aditya Birla Money Ltd
Equity Delivery 5x with Interest Upto 5x with interest
Equity Intraday Upto 25x 15x for A & B grp approved stock, up to 40X on selected Nifty 50 stocks for Trade 40X product
Equity Futures 4x Upto 3x
Equity Options 2x for shorting Nil
Currency Futures NA 3x
Currency Options NA Nil
Commodity NA 4x
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Share Broker Features

  ICICI Securities Pvt Ltd. Aditya Birla Money Ltd
3 in 1 Account Yes No
Charting Yes Yes
Automated Trading No
SMS Alerts No Yes
Online Demo Yes Yes
Online Portfolio Yes Yes
Margin Trading Funding Available Yes Yes
Margin Against Shares (Equity Cash) Yes Yes
Margin Against Shares (Equity F&O) Yes
Trading Platform ICICIdirect.com (website), Trade Racer, ICICIDirect Mobile App Etrade, Advanced web, Mobile invest
Intraday Square-off Time 3:30 PM 3:15
Other Features Bullet Trading, Can trade in 32 exchanges through Saxo Trader Insurance and Pension scheme available
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Broker Ratings (Average User Rating)

  ICICI Securities Pvt Ltd. Aditya Birla Money Ltd
  400 Customer Reviews    Rate ICICIDirect 11 Customer Reviews    Rate Aditya Birla Money
Fees Ratings 2.3 2.5
Trading Brokerage Rating 1.7 2.9
Trading Platform Usability 3.4 2.2
Customer Service Ratings 2.8 2.5
Overall Ratings Rated 2.4 stars Rated 2.4 stars
Broker Rating ICICIDirect is Rated 2.4 / 5 based on 400 customer reviews Aditya Birla Money is Rated 2.4 / 5 based on 11 customer reviews
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Contact Broker / Request A Call Back

  ICICI Securities Pvt Ltd. Aditya Birla Money Ltd
Contact / Request Call Back
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Investment Options Available

  ICICI Securities Pvt Ltd. Aditya Birla Money Ltd
Stock / Equity Yes Yes
Commodity No Yes
Currency Yes Yes
Initial Public Offers (IPO) Yes Yes
Mutual Funds Yes Yes
Bond / NCD Yes Yes
Debt Yes Yes
Other Investment Options Equity, Derivatives, Currency, Mutual Funds, ETF, Insurance, FD/Bonds, Loans, Tax, ELocker, NPS Mutual Funds
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Customer Service Offered

  ICICI Securities Pvt Ltd. Aditya Birla Money Ltd
24/7 Customer Service No No
Onine Live Chat No
Through Branches Yes Yes
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Order Type

  ICICI Securities Pvt Ltd. Aditya Birla Money Ltd
Bracket Order No No
Cover Order Yes No
Buy Today Sell Tomorrow (BTST) Yes No
Sell Today Buy Tomorrow (STBT) No No
After Market Order(AMO) No No
Good Till Cancelled (GTC) Yes Yes
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Research / Tips / Reports Published

  ICICI Securities Pvt Ltd. Aditya Birla Money Ltd
Daily Market Report Yes Yes
Free Tips Yes Yes
Quarterly Result Analysis Yes Yes
News Alerts Yes Yes
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Suitable for Investor Category

  ICICI Securities Pvt Ltd. Aditya Birla Money Ltd
Casual Investor Yes Yes
Active Investor
Trader

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Pros, Cons and Other Review Comments

  ICICI Securities Pvt Ltd. Aditya Birla Money Ltd
Pros
  • Offers 3-in-1 account which makes stock market investment very easy for casual investors.
  • Wide range of investment options available under one portal.
  • Provides a low bandwidth website which works well where internet connection is slow.
  • GTC (good till cancellation) and off-market hours order placement facility is very useful.

More Advantages...

  1. ABM offers 2 in 1 account which is Trading cum Demat account
  2. No Call and Trade charges
  3. Fund transfer facility available from more than 11 banks
  4. ABM offers Portfolio Tracker which is one stop shop for your entire portfolio

More Advantages...

Cons
  • ICICI Security charges highest brokerage in comparison to most of the retail brokers in India.
  • Very high 'minimum brokerage' of Rs 35 per trade or 2.5% of the trade value whichever is lower.
  • Poor performance of website is reported in peak hours of trading.
  • Trading Terminal (Trade Racer) cost Rs 75 per month if brokerage paid in a month is less then Rs 750.
  • Demat Account is mandatory.
  • Commodity trading is not available for retail investors.
  • Call & trade cost extra Rs 25 per call after first 20 free calls in a month.

More Disadvantages...

  1. Doesn't offer online account opening facility
  2. Brokerage calculator is not available
  3. Doesn't have Referral program

More Disadvantages...

Reviews
Promo / Offers

ICICI 3-in-1 Account

ICICI Direct offers a 3-in-1 account, a combination of saving bank, trading and demat account. It offers one-click investment in Equity, Derivatives, Mutual Funds, IPO, ETF, Life Insurance, General Insurance, Currency, and Fixed Deposits.

Interested in opening a trading account? Request Callback from a stock broker.

Enquire about ICICIDirect Enquire about Aditya Birla Money
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