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About ICICIdirect
ICICIdirect is one of the largest retail stock brokers in India. It is part of the ICICI Group. It offers online trading and investment services to over 50 lakhs customers. The services offered include equity, commodity, and currency trading at BSE, NSE, and MCX. The company also offers Mutual Fund & IPO, Fixed deposits, Bond, NCD, wealth products, Home Loans, Loans against Securities, etc.
ICICIdirect's most popular service is its 3-in-1 account, which includes ICICI Bank Account, ICICI Tr...
About Aditya Birla Money
Incorporated in 1994, Aditya Birla Money Ltd (ABML) is a subsidiary of Aditya Birla Capital Limited and is headquartered in Chennai. The company was formerly known as Apollo Sindhoori Capital Investments. It is engaged in stock broking business and is a member of BSE and NSE. It also holds Portfolio Management Services (PMS) license from SEBI and is a Depository Participant with National Securities Depository Limited ('NSDL') and the Central Depository Services (India) Limited ('CDSL'). The comp...
Incorporated in 2000, ICICIdirect is a Full Service Broker. It offers trading at BSE, NSE. It has 154 branches across India. Incorporated in 1994, Aditya Birla Money is a Full Service Broker. It offers trading at BSE, NSE, MCX. It has 800 branches across India.
ICICIdirect | Aditya Birla Money | |
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Type of Broker | Full Service Broker | Full Service Broker |
Exchnage Membership | BSE, NSE | BSE, NSE, MCX |
Year of Incorporation | 2000 | 1994 |
Number of Branches | 154 | 800 |
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ICICIdirect trading account opening charges is Rs 0 (Free) while Aditya Birla Money account opening changes is Rs 750. ICICIdirect Demat Account AMC Charges is Rs 300 (from 2nd year) and Aditya Birla Money Demat Account AMC Charges is Rs 436.
ICICIdirect | Aditya Birla Money | |
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Trading Account Opening Charges | Rs 0 (Free) | Rs 750 |
Trading Account AMC Charges | Rs 0 (Free) | Nil |
Demat Account Opening Charges | Rs 0 (Free) | Nil |
Demat Account AMC Charges | Rs 300 (from 2nd year) | Rs 436 |
ICICIdirect brokerage charges for equity is 0.55% and intraday is Rs 20 per order whereas Aditya Birla Money brokerage charges for equity is 0.30% and intraday is 0.03%.
Account Type | ICICIdirect ICICI Neo Plan | Aditya Birla Money |
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Fixed Charges | NA | |
Equity Delivery | 0.55% | 0.30% |
Equity Intraday | Rs 20 per order | 0.03% |
Equity Futures | Rs 0 (Free) | 0.03% |
Equity Options | Rs 20 per order | Rs 50 per lot |
Currency Futures | Rs 20 per order | 0.03% |
Currency Options | Rs 20 per order | Rs 50 per lot |
Commodity Futures | Rs 20 per order | 0.03% |
Commodity Options | Rs 20 per order | Nil |
Special Offer | Special Offer: ICICIdirect Neo Plan - Flat Rs 20 per trade brokerage (Intraday and F&O) + Free Account Opening + Get funds in 5 minutes from sell orders + Free trading tips. Open Instant Account Now
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ICICIdirect | Aditya Birla Money | |
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Account Type | I-Secure Plan | |
Fixed Charges | NA | |
Equity Delivery | 0.55% | 0.30% |
Equity Intraday | 0.275% | 0.03% |
Equity Futures | 0.05% | 0.03% |
Equity Options | Rs 95 per lot | Rs 50 per lot |
Currency Futures | Rs 20 per order | 0.03% |
Currency Options | Rs 20 per order | Rs 50 per lot |
Commodity Futures | Rs 20 per order | 0.03% |
Commodity Options | Rs 20 per order | Nil |
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Minimum Brokerage | Rs 35 per trade (I-Secure Plan) | Rs 20 per executed order |
Other Charges | Margin Trading Interest: 0.025% Per day | |
Call & Trade Charges | Rs 50 per trade | Nil |
ICICIdirect transaction charges for options is NSE Rs 5300 per Cr (0.053%) (on premium) while Aditya Birla Money exchange transaction charges for options is Rs 5000 per Cr (0.05%) (on premium).
ICICIdirect | Aditya Birla Money | |
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Equity Delivery | NSE Rs 345 per Cr (0.00345%) | BSE Rs 300 per Cr (0.003%) (each side) | Rs 325 per Cr (0.00325%) |
Equity Intraday | NSE Rs 345 per Cr (0.00345%) | BSE Rs 300 per Cr (0.003%) (each side) | Rs 325 per Cr (0.00325%) |
Equity Futures | NSE Rs 200 per Cr (0.002%) | Rs 190 per Cr (0.0019%) |
Equity Options | NSE Rs 5300 per Cr (0.053%) (on premium) | Rs 5000 per Cr (0.05%) (on premium) |
Currency Futures | NSE Rs 90 per Cr (0.0009%) | BSE Rs 22 per Cr (0.00022%) | Rs 110 per Cr (0.0011%) |
Currency Options | NSE Rs 3500 per Cr (0.035%) | BSE Rs 100 per Cr (0.001%) (on premium) | Rs 4000 per Cr (0.04%) (on premium) |
Commodity | Group A - Rs 260 per Cr (0.0026%) | MCX - Rs 300 per Cr (0.003%) | NCDEX - Rs 400 per Cr (0.004%) |
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ICICIdirect margin for intraday trading is up to 20% of the trade value (5x leverage) based on the stock whereas the Aditya Birla Money margin for intraday cash is also up to 20% of the trade value (5x leverage) based on the stock.
ICICIdirect | Aditya Birla Money | |
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Equity Delivery | 100% of trade value (1x leverage) | 100% of trade value (1x leverage) |
Equity Intraday | Up to 20% of trade value (5x leverage) | Up to 20% of trade value (5x leverage) |
F&O (Eq, Curr, Comm) | 100% of NRML margin (Span + Exposure) (1x leverage) | 100% of NRML margin (Span + Exposure) (1x leverage) |
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The trading platforms offered ICICIdirect include ICICIdirect.com (website), Trade Racer, ICICIDirect Mobile App. Aditya Birla Money offers Etrade, Advanced web, Mobile invest trading software.
ICICIdirect | Aditya Birla Money | |
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3 in 1 Account | ![]() |
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Charting | ![]() |
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Automated Trading | ![]() |
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SMS Alerts | ![]() |
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Online Demo | ![]() |
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Online Portfolio | ![]() |
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Margin Trading Funding | ![]() |
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Margin Against Shares (Equity Cash) | ![]() |
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Margin Against Shares (Equity F&O) | ![]() |
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Trading Platform | ICICIdirect.com (website), Trade Racer, ICICIDirect Mobile App | Etrade, Advanced web, Mobile invest |
Intraday Square-off Time | 3:30 PM | 3:15 |
Trading In SME Shares Allowed? | ||
Referral Program | ||
Other Features | Bullet Trading, Can trade in 32 exchanges through Saxo Trader | Insurance and Pension scheme available |
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ICICIdirect is rated 2.4 of 5 based on 465 customer reviews whereas Aditya Birla Money is rated 3.0 of 5 based on 29 customer reviews.
ICICIdirect Enquire | Aditya Birla Money Enquire | |
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Contact Broker | ICICIdirect Neo Plan - Flat Rs 20 per trade brokerage (Intraday and F&O) + Free Account Opening + Get funds in 5 minutes from sell orders + Free trading tips. Open Instant Account Now | Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today. |
ICICIdirect | Aditya Birla Money | |
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Stock / Equity | ![]() |
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Commodity | ![]() |
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Currency | ![]() |
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IPO | ![]() |
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Mutual Funds | ![]() |
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Bond / NCD | ![]() |
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Debt | ![]() |
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Other Investment Options | Equity, Derivatives, Currency, Mutual Funds, ETF, Insurance, FD/Bonds, Loans, Tax, ELocker, NPS | Mutual Funds |
ICICIdirect | Aditya Birla Money | |
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Bracket Order | ![]() |
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Cover Order | ![]() |
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Buy Today Sell Tomorrow (BTST) | ![]() |
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Sell Today Buy Tomorrow (STBT) | ![]() |
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After Market Order(AMO) | ![]() |
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Good Till Cancelled (GTC) | ![]() |
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ICICIdirect | Aditya Birla Money | |
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Daily Market Report | ![]() |
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Free Tips | ![]() |
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Quarterly Result Analysis | ![]() |
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News Alerts | ![]() |
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ICICIdirect | Aditya Birla Money | |
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Casual Investor | ![]() |
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Active Investor | ||
Trader |
ICICIdirect | Aditya Birla Money | |
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Promo / Offers | ICICIdirect Special OfferICICIdirect Neo Plan (Discount Brokerage)Open a 3-in-1 account with Neo Plan for:
Interested in opening a trading account? Open Instant Account Now |
Zerodha (India's Best & No. 1 Broker)Special Offer - Free Equity Delivery and Mutual Funds
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FREE Account Opening (₹0)
FREE Intraday Trading (Eq, F&O)
30 days brokerage free trading
Free - Relationship Manager
Free - Classroom Training
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