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ICICIdirect Vs Aditya Birla Money (Compare ICICIdirect and Aditya Birla Money)


ICICI Securities Pvt Ltd. Logo

ICICIdirect
ICICIdirect is one of the largest retail stock brokers in India. It is part of the ICICI Group. It offers online trading and investment services to over 50 lakhs customers. The services offered include equity, commodity, and currency trading at BSE, NSE, and MCX. The company also offers Mutual Fund & IPO, Fixed deposits, Bond, NCD, wealth products, Home Loans, Loans against Securities, etc. ICICIdirect's most popular service is its 3-in-1 account, which includes ICICI Bank Account, ICICI Tr... Know more about ICICI Securities Pvt Ltd.


Aditya Birla Money Ltd Logo

Aditya Birla Money
Incorporated in 1994, Aditya Birla Money Ltd (ABML) is a subsidiary of Aditya Birla Capital Limited and is headquartered in Chennai. The company was formerly known as Apollo Sindhoori Capital Investments. It is engaged in stock broking business and is a member of BSE and NSE. It also holds Portfolio Management Services (PMS) license from SEBI and is a Depository Participant with National Securities Depository Limited ('NSDL') and the Central Depository Services (India) Limited ('CDSL'). The comp... Know more about Aditya Birla Money Ltd

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ICICIdirect Vs Aditya Birla Money

Incorporated in 2000, ICICIdirect is a Full Service Broker. It offers trading at BSE, NSE. It has 154 branches across India. Incorporated in 1994, Aditya Birla Money is a Full Service Broker. It offers trading at BSE, NSE, MCX. It has 800 branches across India.

  ICICIdirect Aditya Birla Money
Type of Broker Full Service Broker Full Service Broker
Exchnage Membership BSE, NSE BSE, NSE, MCX
Year of Incorporation 2000 1994
Number of Branches 154 800
Open an Online Trading Account with ICICIdirect.Open an Online Trading Account with Aditya Birla Money.
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ICICIdirect Vs Aditya Birla Money Charges & AMC

ICICIdirect trading account opening charges is Rs 0 (Free) while Aditya Birla Money account opening changes is Rs 750. ICICIdirect Demat Account AMC Charges is Rs 300 (from 2nd year) and Aditya Birla Money Demat Account AMC Charges is Rs 436.

  ICICIdirect Aditya Birla Money
Trading Account Opening Charges Rs 0 (Free) Rs 750
Trading Account AMC Charges Rs 0 (Free) Nil
Demat Account Opening Charges Rs 0 (Free) Nil
Demat Account AMC Charges Rs 300 (from 2nd year) Rs 436
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ICICIdirect Vs Aditya Birla Money Brokerage Charges & Plans

ICICIdirect Vs Aditya Birla Money Brokerage

ICICIdirect brokerage charges for equity is 0.55% and intraday is Rs 20 per order whereas Aditya Birla Money brokerage charges for equity is 0.30% and intraday is 0.03%.

  ICICIdirect Aditya Birla Money
Account Type ICICI Neo Plan
Fixed Charges NA
Equity Delivery 0.55% 0.30%
Equity Intraday Rs 20 per order 0.03%
Equity Futures Rs 0 (Free) 0.03%
Equity Options Rs 20 per order Rs 50 per lot
Currency Futures Rs 20 per order 0.03%
Currency Options Rs 20 per order Rs 50 per lot
Commodity Futures Rs 20 per order 0.03%
Commodity Options Rs 20 per order Nil
Special Offer
Special Offer: ICICIdirect Neo Plan - Flat Rs 20 per trade brokerage (Intraday and F&O) + Free Account Opening + Get funds in 30 minutes from sell orders + Free trading tips. Open Instant Account Now

ICICIdirect Vs Aditya Birla Money Brokerage Plan 2

  ICICIdirect Aditya Birla Money
Account Type I-Secure Plan
Fixed Charges NA
Equity Delivery 0.55% 0.30%
Equity Intraday 0.275% 0.03%
Equity Futures 0.05% 0.03%
Equity Options Rs 95 per lot Rs 50 per lot
Currency Futures Rs 20 per order 0.03%
Currency Options Rs 20 per order Rs 50 per lot
Commodity Futures Rs 20 per order 0.03%
Commodity Options Rs 20 per order Nil
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ICICIdirect Charges Vs Aditya Birla Money

Minimum Brokerage Rs 35 per trade (I-Secure Plan) Rs 20 per executed order
Other Charges Margin Trading Interest: 0.025% Per day
Call & Trade Charges Rs 50 per trade Nil
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ICICIdirect Vs Aditya Birla Money Transaction Charges

ICICIdirect transaction charges for options is Rs 5000 per Cr (0.05%) (on premium) while Aditya Birla Money exchange transaction charges for options is Rs 5000 per Cr (0.05%) (on premium).

  ICICIdirect Aditya Birla Money
Equity Delivery NSE Rs 310 per Cr (0.0031%) | BSE Rs 280 per Cr (0.0028%) (each side) Rs 325 per Cr (0.00325%)
Equity Intraday NSE Rs 310 per Cr (0.0031%) | BSE Rs 280 per Cr (0.0028%) (each side) Rs 325 per Cr (0.00325%)
Equity Futures Rs 180 per Cr (0.0018%) Rs 190 per Cr (0.0019%)
Equity Options Rs 5000 per Cr (0.05%) (on premium) Rs 5000 per Cr (0.05%) (on premium)
Currency Futures Rs 120 per Cr (0.0012%) Rs 110 per Cr (0.0011%)
Currency Options Rs 5000 per Cr (0.05%) (on premium) Rs 4000 per Cr (0.04%) (on premium)
Commodity Group A - Rs 260 per Cr (0.0026%) MCX - Rs 300 per Cr (0.003%) | NCDEX - Rs 400 per Cr (0.004%)
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ICICIdirect Vs Aditya Birla Money Leverage (Margin)

ICICIdirect margin for intraday trading is up to 20% of the trade value (5x leverage) based on the stock whereas the Aditya Birla Money margin for intraday cash is also up to 20% of the trade value (5x leverage) based on the stock.

  ICICIdirect Aditya Birla Money
Equity Delivery 100% of trade value (1x leverage) 100% of trade value (1x leverage)
Equity Intraday Up to 20% of trade value (5x leverage) Up to 20% of trade value (5x leverage)
F&O (Eq, Curr, Comm) 100% of NRML margin (Span + Exposure) (1x leverage) 100% of NRML margin (Span + Exposure) (1x leverage)
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Compare ICICIdirect and Aditya Birla Money Features

The trading platforms offered ICICIdirect include ICICIdirect.com (website), Trade Racer, ICICIDirect Mobile App. Aditya Birla Money offers Etrade, Advanced web, Mobile invest trading software.

  ICICIdirect Aditya Birla Money
3 in 1 Account Yes No
Charting Yes Yes
Automated Trading No
SMS Alerts No Yes
Online Demo Yes Yes
Online Portfolio Yes Yes
Margin Trading Funding Yes Yes
Margin Against Shares (Equity Cash) Yes Yes
Margin Against Shares (Equity F&O) Yes
Trading Platform ICICIdirect.com (website), Trade Racer, ICICIDirect Mobile App Etrade, Advanced web, Mobile invest
Intraday Square-off Time 3:30 PM 3:15
Other Features Bullet Trading, Can trade in 32 exchanges through Saxo Trader Insurance and Pension scheme available
Referral Program
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ICICIdirect Vs Aditya Birla Money Review

ICICIdirect is rated 2.4 of 5 based on 455 customer reviews whereas Aditya Birla Money is rated 2.8 of 5 based on 23 customer reviews.

  ICICIdirect Aditya Birla Money
  455 Customer Reviews    Rate ICICIdirect 23 Customer Reviews    Rate Aditya Birla Money
Fees 2.2 3.1
Brokerage 1.7 3.0
Trading Platform 3.3 3.0
Customer Service 2.7 2.8
Research Capabilities 2.9 3.5
Overall Ratings Rated 2.4 stars Rated 2.8 stars
Broker Rating ICICIdirect is rated 2.4 of 5 based on 455 customer reviews Aditya Birla Money is rated 2.8 of 5 based on 23 customer reviews
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Contact Broker / Request A Call Back

  ICICIdirect Enquire Aditya Birla Money Enquire
Contact Broker ICICIdirect Neo Plan - Flat Rs 20 per trade brokerage (Intraday and F&O) + Free Account Opening + Get funds in 30 minutes from sell orders + Free trading tips. Open Instant Account Now Leave your contact information and we will get in touch with you....
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ICICIdirect Vs Aditya Birla Money Investment Options

  ICICIdirect Aditya Birla Money
Stock / Equity Yes Yes
Commodity Yes Yes
Currency Yes Yes
IPO Yes Yes
Mutual Funds Yes Yes
Bond / NCD Yes Yes
Debt Yes Yes
Other Investment Options Equity, Derivatives, Currency, Mutual Funds, ETF, Insurance, FD/Bonds, Loans, Tax, ELocker, NPS Mutual Funds
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ICICIdirect Vs Aditya Birla Money Order Type Offered

  ICICIdirect Aditya Birla Money
Bracket Order No No
Cover Order Yes No
Buy Today Sell Tomorrow (BTST) Yes No
Sell Today Buy Tomorrow (STBT) No No
After Market Order(AMO) No No
Good Till Cancelled (GTC) Yes Yes
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ICICIdirect Vs Aditya Birla Money Research Report

  ICICIdirect Aditya Birla Money
Daily Market Report Yes Yes
Free Tips Yes Yes
Quarterly Result Analysis Yes Yes
News Alerts Yes Yes
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ICICIdirect Vs Aditya Birla Money Suitable For Investor Type

  ICICIdirect Aditya Birla Money
Casual Investor Yes Yes
Active Investor
Trader
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ICICIdirect Vs Aditya Birla Money - Pros and Cons

  ICICIdirect Aditya Birla Money
Pros
  • Offers 3-in-1 account which makes stock market investment very easy for casual investors.
  • Wide range of investment options available under one portal.
  • Provides a low bandwidth website which works well where internet connection is slow.
  • GTC (good till cancellation) and off-market hours order placement facility is very useful.
  1. ABM offers 2 in 1 account which is Trading cum Demat account
  2. No Call and Trade charges
  3. Fund transfer facility available from more than 11 banks
  4. ABM offers Portfolio Tracker which is one stop shop for your entire portfolio
Cons
  • ICICI Security charges highest brokerage in comparison to most of the retail brokers in India.
  • Very high 'minimum brokerage' of Rs 35 per trade or 2.5% of the trade value whichever is lower.
  • Poor performance of website is reported in peak hours of trading.
  • Trading Terminal (Trade Racer) cost Rs 75 per month if brokerage paid in a month is less then Rs 750.
  • Demat Account is mandatory.
  • Call & trade cost extra Rs 50 per trade in Neo/Prime Plans.
  1. Doesn't offer online account opening facility
  2. Brokerage calculator is not available
  3. Doesn't have Referral program
Reviews
Promo / Offers

ICICIdirect Neo Plan (Discount Brokerage)

Open a 3-in-1 account with Neo Plan for:

  • Free Account Opening
  • Brokerage-Free Equity Futures trading
  • Flat Rs. 20 per trade brokerage in Options, Currency F&O and Commodity futures in BSE, NSE and MCX
  • Free trading tips
  • Get funds in your bank account in just 30 minutes of selling stocks

Interested in opening a trading account? Open Instant Account Now

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