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Tradingo
Edelweiss
5Paisa
IIFL Sec
Sharekhan
ICICIdirect
HDFC Sec
SBI Capital
Axis Direct
Kotak Sec
SAMCO
TradeSmart
Fyers
Alice Blue
Tradeplus
SAS Online
GCL Sec
Groww
About ICICIdirect
ICICIdirect is one of the largest retail stock brokers in India. It is part of the ICICI Group. It offers online trading and investment services to over 50 lakhs customers. The services offered include equity, commodity, and currency trading at BSE, NSE, and MCX. The company also offers Mutual Fund & IPO, Fixed deposits, Bond, NCD, wealth products, Home Loans, Loans against Securities, etc.
ICICIdirect's most popular service is its 3-in-1 account, which includes ICICI Bank Account, ICICI Tr... 
About SAS Online
Incorporated in 1995, SAS Online is an online discount brokerage firm offering brokerage services for stocks, future and options, currency and commodities at NSE, BSE and MCX exchanges.
SAS Online started offering its discount brokerage services since 2013. As of Aug 2019, they have 30000+ clients spread across 750+ cities of India. They are doing a daily average turnover of Rs 10,000+ Cr, contributing to over 1% of the total Indian market turnover with an average of 1 lac + orders a day.
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Incorporated in 2000, ICICIdirect is a Full Service Broker. It offers trading at BSE, NSE. It has 154 branches across India. Incorporated in 2013, SAS Online is a Discount Broker. It offers trading at NSE, BSE and MCX. It has 1 branches across India.
| ICICIdirect | SAS Online | |
|---|---|---|
| Type of Broker | Full Service Broker | Discount Broker |
| Exchnage Membership | BSE, NSE | NSE, BSE and MCX |
| Year of Incorporation | 2000 | 2013 |
| Number of Branches | 154 | 1 |
| Open ICICIdirect Account | Open SAS Online Account |
ICICIdirect trading account opening charges is Rs 0 (Free) while SAS Online account opening changes is Rs 200. ICICIdirect Demat Account AMC Charges is Rs 300 (from 2nd year) and SAS Online Demat Account AMC Charges is Rs 200.
| ICICIdirect | SAS Online | |
|---|---|---|
| Trading Account Opening Charges | Rs 0 (Free) | Rs 200 |
| Trading Account AMC Charges | Rs 0 (Free) | Rs 0 |
| Demat Account Opening Charges | Rs 0 (Free) | Rs 200 |
| Demat Account AMC Charges | Rs 300 (from 2nd year) | Rs 200 |
ICICIdirect brokerage charges for equity is 0.55% and intraday is Rs 20 per order whereas SAS Online brokerage charges for equity is Rs 0 and intraday is Rs 0.
| Account Type | ICICIdirect ICICI Neo Plan | SAS Online Rs 999 Equity Plan - Unlimited Trading |
|---|---|---|
| Fixed Charges | NA | Rs 999 |
| Equity Delivery | 0.55% | Rs 0 |
| Equity Intraday | Rs 20 per order | Rs 0 |
| Equity Futures | Rs 0 (Free) | Rs 0 |
| Equity Options | Rs 20 per order | Rs 0 |
| Currency Futures | Rs 20 per order | NA |
| Currency Options | Rs 20 per order | NA |
| Commodity Futures | Rs 20 per order | NA |
| Commodity Options | Rs 20 per order | NA |
| Special Offer | Special Offer: ICICIdirect Neo Plan - Flat Rs 20 per trade brokerage (Intraday and F&O) + Free Account Opening + Get funds in 30 minutes from sell orders + Free trading tips. Open Instant Account Now
|
Special Offer: Pay Rs 999 per month for unlimited trading or flat Rs 9 per Trade. Open Instant Demat Account and start trading today. |
| ICICIdirect | SAS Online | |
|---|---|---|
| Account Type | I-Secure Plan | Rs 999 MCX Plan - Unlimited Trading |
| Fixed Charges | NA | Rs 999 |
| Equity Delivery | 0.55% | NA |
| Equity Intraday | 0.275% | NA |
| Equity Futures | 0.05% | NA |
| Equity Options | Rs 95 per lot | NA |
| Currency Futures | Rs 20 per order | NA |
| Currency Options | Rs 20 per order | NA |
| Commodity Futures | Rs 20 per order | Rs 0 |
| Commodity Options | Rs 20 per order | Rs 0 |
| Open ICICIdirect Account | Open SAS Online Account |
| ICICIdirect | SAS Online | |
|---|---|---|
| Account Type | ICICI Neo Plan | Flat Fee Plan |
| Fixed Charges | NA | Rs 999 |
| Equity Delivery | 0.55% | Rs 9 per executed order |
| Equity Intraday | Rs 20 per order | Rs 9 per executed order |
| Equity Futures | Rs 0 (Free) | Rs 9 per executed order |
| Equity Options | Rs 20 per order | Rs 9 per executed order |
| Currency Futures | Rs 20 per order | Rs 9 per executed order |
| Currency Options | Rs 20 per order | Rs 9 per executed order |
| Commodity Futures | Rs 20 per order | NA |
| Commodity Options | Rs 20 per order | NA |
| Open ICICIdirect Account | Open SAS Online Account |
| Minimum Brokerage | Rs 35 per trade (I-Secure Plan) | Rs 0 |
| Other Charges | Margin Trading Interest: 0.025% Per day | 0.01% or Rs 9 per executed order, whichever is lower |
| Call & Trade Charges | Rs 50 per trade | Rs 20 per trader |
ICICIdirect transaction charges for options is Rs 5000 per Cr (0.05%) (on premium) while SAS Online exchange transaction charges for options is 0.055% (Rs 5500/crore) on premium.
| ICICIdirect | SAS Online | |
|---|---|---|
| Equity Delivery | NSE Rs 310 per Cr (0.0031%) | BSE Rs 280 per Cr (0.0028%) (each side) | 0.00325% (Rs 325/crore) |
| Equity Intraday | NSE Rs 310 per Cr (0.0031%) | BSE Rs 280 per Cr (0.0028%) (each side) | 0.00325% (Rs 325/crore) |
| Equity Futures | Rs 180 per Cr (0.0018%) | 0.0022% (Rs 220/crore) |
| Equity Options | Rs 5000 per Cr (0.05%) (on premium) | 0.055% (Rs 5500/crore) on premium |
| Currency Futures | Rs 120 per Cr (0.0012%) | 0.0012% (Rs 120/crore) |
| Currency Options | Rs 5000 per Cr (0.05%) (on premium) | 0.045% (Rs 4500/crore) on premium |
| Commodity | Group A - Rs 260 per Cr (0.0026%) | Non-Agri: 0.0036% (Rs 360/crore) |
| Open ICICIdirect Account | Open SAS Online Account |
ICICIdirect margin for intraday trading is up to 20% of the trade value (5x leverage) based on the stock whereas the SAS Online margin for intraday cash is also up to 20% of the trade value (5x leverage) based on the stock.
| ICICIdirect | SAS Online | |
|---|---|---|
| Equity Delivery | 100% of trade value (1x leverage) | 100% of trade value (1x leverage) |
| Equity Intraday | Up to 20% of trade value (5x leverage) | Up to 20% of trade value (5x leverage) |
| F&O (Eq, Curr, Comm) | 100% of NRML margin (Span + Exposure) (1x leverage) | 100% of NRML margin (Span + Exposure) (1x leverage) |
| Open ICICIdirect Account | Open SAS Online Account |
The trading platforms offered ICICIdirect include ICICIdirect.com (website), Trade Racer, ICICIDirect Mobile App. SAS Online offers ALPHA Web, ALPHA Trader and ALPHA Mobile (Omnesys NEST) trading software.
| ICICIdirect | SAS Online | |
|---|---|---|
| 3 in 1 Account |  |
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| Charting | |
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| Automated Trading | |
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| SMS Alerts | |
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| Online Demo | |
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| Online Portfolio | |
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| Margin Trading Funding | |
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| Margin Against Shares (Equity Cash) | |
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| Margin Against Shares (Equity F&O) | |
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| Trading Platform | ICICIdirect.com (website), Trade Racer, ICICIDirect Mobile App | ALPHA Web, ALPHA Trader and ALPHA Mobile (Omnesys NEST) |
| Intraday Square-off Time | 3:30 PM | |
| Other Features | Bullet Trading, Can trade in 32 exchanges through Saxo Trader | |
| Referral Program | |
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| Open ICICIdirect Account | Open SAS Online Account |
ICICIdirect is rated 2.4 of 5 based on 460 customer reviews whereas SAS Online is rated 4.1 of 5 based on 75 customer reviews.
| ICICIdirect | SAS Online | |
|---|---|---|
460 Customer Reviews  |
75 Customer Reviews |
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| Fees |  |
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| Brokerage |  |
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| Trading Platform |  |
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| Customer Service |  |
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| Research Capabilities |  |
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| Overall Ratings |  |
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| Broker Rating | ICICIdirect is rated 2.4 of 5 based on 460 customer reviews | SAS Online is rated 4.1 of 5 based on 75 customer reviews |
| ICICIdirect Enquire | SAS Online Enquire | |
|---|---|---|
| Contact Broker | ICICIdirect Neo Plan - Flat Rs 20 per trade brokerage (Intraday and F&O) + Free Account Opening + Get funds in 30 minutes from sell orders + Free trading tips. Open Instant Account Now | Pay Rs 999 per month for unlimited trading or flat Rs 9 per Trade. Open Instant Demat Account and start trading today. |
| ICICIdirect | SAS Online | |
|---|---|---|
| Stock / Equity | |
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| Commodity | |
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| Currency | |
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| IPO | |
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| Mutual Funds | |
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| Bond / NCD | |
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| Debt | |
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| Other Investment Options | Equity, Derivatives, Currency, Mutual Funds, ETF, Insurance, FD/Bonds, Loans, Tax, ELocker, NPS |
| ICICIdirect | SAS Online | |
|---|---|---|
| Bracket Order | |
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| Cover Order | |
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| Buy Today Sell Tomorrow (BTST) | |
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| Sell Today Buy Tomorrow (STBT) | |
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| After Market Order(AMO) | |
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| Good Till Cancelled (GTC) | |
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| Open ICICIdirect Account | Open SAS Online Account |
| ICICIdirect | SAS Online | |
|---|---|---|
| Daily Market Report | |
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| Free Tips | |
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| Quarterly Result Analysis | |
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| News Alerts | |
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| ICICIdirect | SAS Online | |
|---|---|---|
| Casual Investor | |
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| Active Investor | ||
| Trader | |
| ICICIdirect | SAS Online | |
|---|---|---|
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| Reviews | ||
| Promo / Offers | ICICIdirect Neo Plan (Discount Brokerage)Open a 3-in-1 account with Neo Plan for:
Interested in opening a trading account? Open Instant Account Now |
Unlimited Monthly Trading @ Rs 999
This is a limited-time offer. Open Instant Demat Account and start trading today. |
| Open ICICIdirect Account | Open SAS Online Account |
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