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ICICIdirect Vs TradeSmart (Compare ICICIdirect and TradeSmart)


ICICI Securities Pvt Ltd. Logo

ICICIdirect
ICICIdirect is one of the largest retail stock brokers in India. It is part of the ICICI Group. It offers online trading and investment services to over 50 lakhs customers. The services offered include equity, commodity, and currency trading at BSE, NSE, and MCX. The company also offers Mutual Fund & IPO, Fixed deposits, Bond, NCD, wealth products, Home Loans, Loans against Securities, etc. ICICIdirect's most popular service is its 3-in-1 account, which includes ICICI Bank Account, ICICI Tr... Know more about ICICI Securities Pvt Ltd.


VNS Finance & Capital Services Ltd Logo

TradeSmart
TradeSmart is a Mumbai based broker offering discount brokerage services in stock, commodity and currency trading segments. TradeSmart is part of VNS Finance & Capital Services Ltd; a traditional brokerage company which was incorporated in 1994 to offer brokerage service to Indian Stock, Commodity & Currency market investors and trades through franchisee and sub brokers. TradeSmart offers trading in NSE Cash, NSE F&O, NSE Currency derivatives, BSE Cash, MCX Commodities and depository service of... Know more about VNS Finance & Capital Services Ltd

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ICICIdirect Vs TradeSmart

Incorporated in 2000, ICICIdirect is a Full Service Broker. It offers trading at BSE, NSE. It has 154 branches across India. Incorporated in 1994, TradeSmart is a Discount Broker. It offers trading at BSE, NSE, MCX. It has 1 branches across India.

  ICICIdirect TradeSmart
Type of Broker Full Service Broker Discount Broker
Exchnage Membership BSE, NSE BSE, NSE, MCX
Year of Incorporation 2000 1994
Number of Branches 154 1
Open an Online Trading Account with ICICIdirect.Open an Online Trading Account with TradeSmart.
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ICICIdirect Vs TradeSmart Charges & AMC

ICICIdirect trading account opening charges is Rs 0 (Free) while TradeSmart account opening changes is Rs 200. ICICIdirect Demat Account AMC Charges is Rs 300 (from 2nd year) and TradeSmart Demat Account AMC Charges is Rs 300.

  ICICIdirect TradeSmart
Trading Account Opening Charges Rs 0 (Free) Rs 200
Trading Account AMC Charges Rs 0 (Free) Rs 0
Demat Account Opening Charges Rs 0 (Free) Rs 200
Demat Account AMC Charges Rs 300 (from 2nd year) Rs 300
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ICICIdirect Vs TradeSmart Brokerage Charges & Plans

ICICIdirect Vs TradeSmart Brokerage

ICICIdirect brokerage charges for equity is 0.55% and intraday is Rs 20 per order whereas TradeSmart brokerage charges for equity is Rs 15 per order and intraday is Rs 15 per order.

  ICICIdirect TradeSmart
Account Type ICICI Neo Plan Power Plan
Fixed Charges NA NA
Equity Delivery 0.55% Rs 15 per order
Equity Intraday Rs 20 per order Rs 15 per order
Equity Futures Rs 0 (Free) Rs 15 per order
Equity Options Rs 20 per order Rs 15 per order
Currency Futures Rs 20 per order Rs 15 per order
Currency Options Rs 20 per order Rs 15 per order
Commodity Futures Rs 20 per order Rs 15 per order
Commodity Options Rs 20 per order Rs 15 per order
Special Offer
Special Offer: ICICIdirect Neo Plan - Flat Rs 20 per trade brokerage (Intraday and F&O) + Free Account Opening + Get funds in 30 minutes from sell orders + Free trading tips. Open Instant Account Now
Special Offer: Pay Rs 15 per executed order, regardless of the size of the trade. Open Instant Account online with TradeSmart and start trading today.

ICICIdirect Vs TradeSmart Brokerage Plan 2

  ICICIdirect TradeSmart
Account Type I-Secure Plan Value Plan
Fixed Charges NA
Equity Delivery 0.55% 0.07%
Equity Intraday 0.275% 0.007%
Equity Futures 0.05% 0.007%
Equity Options Rs 95 per lot Rs 7 Per Lot
Currency Futures Rs 20 per order 0.007%
Currency Options Rs 20 per order Rs 7 Per Lot
Commodity Futures Rs 20 per order 0.007%
Commodity Options Rs 20 per order Rs 7 Per Lot
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ICICIdirect Charges Vs TradeSmart

Minimum Brokerage Rs 35 per trade (I-Secure Plan) Rs 15 per executed order
Other Charges Margin Trading Interest: 0.025% Per day Intraday positions (MIS, CO & BO) squared off by RMS team is charged at Rs 20 per executed order
Call & Trade Charges Rs 50 per trade Rs 20 per executed order
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ICICIdirect Vs TradeSmart Transaction Charges

ICICIdirect transaction charges for options is Rs 5000 per Cr (0.05%) (on premium) while TradeSmart exchange transaction charges for options is 0.0715%.

  ICICIdirect TradeSmart
Equity Delivery NSE Rs 310 per Cr (0.0031%) | BSE Rs 280 per Cr (0.0028%) (each side) 0.0035%
Equity Intraday NSE Rs 310 per Cr (0.0031%) | BSE Rs 280 per Cr (0.0028%) (each side) 0.0035%
Equity Futures Rs 180 per Cr (0.0018%) 0.0024%
Equity Options Rs 5000 per Cr (0.05%) (on premium) 0.0715%
Currency Futures Rs 120 per Cr (0.0012%) 0.00165%
Currency Options Rs 5000 per Cr (0.05%) (on premium) 0.06%
Commodity Group A - Rs 260 per Cr (0.0026%) 0.0039%
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ICICIdirect Vs TradeSmart Leverage (Margin)

ICICIdirect margin for intraday trading is up to 20% of the trade value (5x leverage) based on the stock whereas the TradeSmart margin for intraday cash is also up to 20% of the trade value (5x leverage) based on the stock.

  ICICIdirect TradeSmart
Equity Delivery 100% of trade value (1x leverage) 100% of trade value (1x leverage)
Equity Intraday Up to 20% of trade value (5x leverage) Up to 20% of trade value (5x leverage)
F&O (Eq, Curr, Comm) 100% of NRML margin (Span + Exposure) (1x leverage) 100% of NRML margin (Span + Exposure) (1x leverage)
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Compare ICICIdirect and TradeSmart Features

The trading platforms offered ICICIdirect include ICICIdirect.com (website), Trade Racer, ICICIDirect Mobile App. TradeSmart offers NEST, NOW, Spin trading software.

  ICICIdirect TradeSmart
3 in 1 Account Yes No
Charting Yes Yes
Automated Trading No Yes
SMS Alerts No No
Online Demo Yes Yes
Online Portfolio Yes No
Margin Trading Funding Yes No
Margin Against Shares (Equity Cash) Yes Yes
Margin Against Shares (Equity F&O) Yes Yes
Trading Platform ICICIdirect.com (website), Trade Racer, ICICIDirect Mobile App NEST, NOW, Spin
Intraday Square-off Time 3:30 PM Equity (Cash, F&O): 3.10 PM, Currency: 4.45 PM, Commodity: 30 mins before closing
Other Features Bullet Trading, Can trade in 32 exchanges through Saxo Trader
Referral Program Yes
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ICICIdirect Vs TradeSmart Review

ICICIdirect is rated 2.4 of 5 based on 454 customer reviews whereas TradeSmart is rated 4.0 of 5 based on 67 customer reviews.

  ICICIdirect TradeSmart
  454 Customer Reviews    Rate ICICIdirect 67 Customer Reviews    Rate TradeSmart
Fees 2.2 3.8
Brokerage 1.7 4.4
Trading Platform 3.3 3.8
Customer Service 2.7 4.0
Research Capabilities 2.9 2.7
Overall Ratings Rated 2.4 stars Rated 4.0 stars
Broker Rating ICICIdirect is rated 2.4 of 5 based on 454 customer reviews TradeSmart is rated 4.0 of 5 based on 67 customer reviews
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Contact Broker / Request A Call Back

  ICICIdirect Enquire TradeSmart Enquire
Contact Broker ICICIdirect Neo Plan - Flat Rs 20 per trade brokerage (Intraday and F&O) + Free Account Opening + Get funds in 30 minutes from sell orders + Free trading tips. Open Instant Account Now Pay Rs 15 per executed order, regardless of the size of the trade. Open Instant Account online with TradeSmart and start trading today.
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ICICIdirect Vs TradeSmart Investment Options

  ICICIdirect TradeSmart
Stock / Equity Yes Yes
Commodity Yes Yes
Currency Yes Yes
IPO Yes No
Mutual Funds Yes Yes
Bond / NCD Yes Yes
Debt Yes No
Other Investment Options Equity, Derivatives, Currency, Mutual Funds, ETF, Insurance, FD/Bonds, Loans, Tax, ELocker, NPS
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ICICIdirect Vs TradeSmart Order Type Offered

  ICICIdirect TradeSmart
Bracket Order No Yes
Cover Order Yes Yes
Buy Today Sell Tomorrow (BTST) Yes No
Sell Today Buy Tomorrow (STBT) No No
After Market Order(AMO) No Yes
Good Till Cancelled (GTC) Yes Yes
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ICICIdirect Vs TradeSmart Research Report

  ICICIdirect TradeSmart
Daily Market Report Yes No
Free Tips Yes No
Quarterly Result Analysis Yes No
News Alerts Yes No
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ICICIdirect Vs TradeSmart Suitable For Investor Type

  ICICIdirect TradeSmart
Casual Investor Yes
Active Investor Yes
Trader Yes
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ICICIdirect Vs TradeSmart - Pros and Cons

  ICICIdirect TradeSmart
Pros
  • Offers 3-in-1 account which makes stock market investment very easy for casual investors.
  • Wide range of investment options available under one portal.
  • Provides a low bandwidth website which works well where internet connection is slow.
  • GTC (good till cancellation) and off-market hours order placement facility is very useful.
  • Unlike most of the discount brokers; TradeSmart offers 2 unique brokerage plans designed in such a way that it suits every trading strategy. Switching between these plans is made very easy which offers great flexibility.
  • TSO offers to invest in Mutual Funds, Bonds and Offer For Sale (OFS). These financial instruments are not available with most discount brokers including other popular discount brokers like Zerodha and RKSV.
  • Excellent referral benefits are available. The customer receives 10% credit of the brokerage generated by the clients referred by them.
  • No minimum amount is needed to open or maintain a trading account with TSO.
  • Customer service is available through live chat on its website. This is very convenient for many customers.
  • TradeSmart is in the stock broking industry since 1994.
  • TSO's online knowledgebase has a lot of information which is helpful for most customers.
Cons
  • ICICI Security charges highest brokerage in comparison to most of the retail brokers in India.
  • Very high 'minimum brokerage' of Rs 35 per trade or 2.5% of the trade value whichever is lower.
  • Poor performance of website is reported in peak hours of trading.
  • Trading Terminal (Trade Racer) cost Rs 75 per month if brokerage paid in a month is less then Rs 750.
  • Demat Account is mandatory.
  • Call & trade cost extra Rs 50 per trade in Neo/Prime Plans.
  • Call and Trade is charged at extra Rs 20 per executed order.
  • Physical contract notes Rs 20 per contract note + courier charges
  • Intraday positions (MIS, CO & BO) squared off by RMS team is charged at Rs 20.
  • 24/7 customer service is not available.
  • Facility to invest in IPO's is not available.
  • Doesn't provide daily market report, free tips, news alerts and technical analysis.
  • 3-in-1 accounts are not available as company doesn't provide banking services.
Reviews Useful Articles:
Promo / Offers

ICICIdirect Neo Plan (Discount Brokerage)

Open a 3-in-1 account with Neo Plan for:

  • Free Account Opening
  • Brokerage-Free Equity Futures trading
  • Flat Rs. 20 per trade brokerage in Options, Currency F&O and Commodity futures in BSE, NSE and MCX
  • Free trading tips
  • Get funds in your bank account in just 30 minutes of selling stocks

Interested in opening a trading account? Open Instant Account Now

Flat Rs 15 per trade

  • Flat Rs 15 per trade across all segments +
  • Get Margin against your shares +
  • API for alog trading.

This is a limited-time offer. Open Instant TradeSmart Account online and start trading today.

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ICICIdirect TradeSmart
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