ICICI Direct Vs TradeSmart (Compare ICICI Direct and TradeSmart)


ICICI Direct
ICICI Direct is one of the largest retail stock brokers in India. It is part of the ICICI Group. It offers online trading and investment services to over 50 lakhs customers. The services offered include equity, commodity, and currency trading at BSE, NSE, and MCX. The company also offers Mutual Fund & IPO, Fixed deposits, Bond, NCD, wealth products, Home Loans, Loans against Securities, etc. ICICI Direct's most popular service is its 3-in-1 account, which includes ICICI Bank Account, ICICI ... Know more about ICICI Securities Pvt Ltd.


TradeSmart
TradeSmart is a Mumbai based broker offering discount brokerage services in stock, commodity and currency trading segments. TradeSmart is part of VNS Finance & Capital Services Ltd; a traditional brokerage company which was incorporated in 1994 to offer brokerage service to Indian Stock, Commodity & Currency market investors and trades through franchisee and sub brokers. TradeSmart offers trading in NSE Cash, NSE F&O, NSE Currency derivatives, BSE Cash, MCX Commodities and depository service of... Know more about VNS Finance & Capital Services Ltd

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ICICI Direct Vs TradeSmart

Incorporated in 2000, ICICI Direct is a Full Service Broker. It offers trading at BSE, NSE. It has 154 branches across India. Incorporated in 1994, TradeSmart is a Discount Broker. It offers trading at BSE, NSE, MCX. It has 1 branches across India.

  ICICI Direct TradeSmart
Type of Broker Full Service Broker Discount Broker
Exchnage Membership BSE, NSE BSE, NSE, MCX
Account Type ICICI Neo Plan Power Plan
Year of Incorporation 2000 1994
Number of Branches 154 1
Open an Online Trading Account with ICICI Direct.Open an Online Trading Account with TradeSmart.
Open ICICI Direct AccountOpen TradeSmart Account
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ICICI Direct Vs TradeSmart Charges & AMC

ICICI Direct trading account opening charges is Rs 0 while TradeSmart account opening changes is Rs 200. ICICI Direct Demat Account AMC Charges is Rs 300 (from 2nd year) and TradeSmart Demat Account AMC Charges is Rs 300.

  ICICI Direct TradeSmart
Trading Account Opening Charges Rs 0 Rs 200
Trading Account AMC Charges Rs 0 Rs 0
Demat Account Opening Charges Rs 0 Rs 200
Demat Account AMC Charges Rs 300 (from 2nd year) Rs 300
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ICICI Direct Vs TradeSmart Brokerage Charges & Plans

ICICI Direct Vs TradeSmart Brokerage

ICICI Direct brokerage charges for equity is 0.55% and intraday is Rs 20 per order whereas TradeSmart brokerage charges for equity is Rs 15 per order and intraday is Rs 15 per order.

  ICICI Direct TradeSmart
Account Type ICICI Neo Plan Power Plan
Fixed Charges NA NA
Equity Delivery 0.55% Rs 15 per order
Equity Intraday Rs 20 per order Rs 15 per order
Equity Futures Rs 0 (Free) Rs 15 per order
Equity Options Rs 20 per order Rs 15 per order
Currency Futures Rs 20 per order Rs 15 per order
Currency Options Rs 20 per order Rs 15 per order
Commodity Futures Rs 20 per order Rs 15 per order
Commodity Options Rs 20 per order Rs 15 per order
Special Offer
Special Offer: ICICIDirect Neo Plan - Flat Rs 20 per trade brokerage (Intraday and F&O) + Free Account Opening + Get funds in 30 minutes from sell orders + Free trading tips. Open Instant Account Now
Special Offer: Pay Rs 15 per executed order, regardless of the size of the trade. Open Instant Account online with TradeSmart and start trading today.

ICICI Direct Vs TradeSmart Brokerage Plan 2

  ICICI Direct TradeSmart
Account Type 3-in-1 Account (I-Secure Plan) Value Plan
Fixed Charges
Equity Delivery 0.55% 0.07%
Equity Intraday 0.275% 0.007%
Equity Futures 0.05% to 0.03% 0.007%
Equity Options Rs 95 to Rs 35 per lot Rs 7 Per Lot
Currency Futures 0.050% to 0.030% 0.007%
Currency Options Rs 25 to Rs 10 per lot Rs 7 Per Lot
Commodity Futures NA 0.007%
Commodity Options NA Rs 7 Per Lot
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ICICI Direct Vs TradeSmart Brokerage Plan 3

  ICICI Direct TradeSmart
Account Type I-Saver Plan Power Plan
Fixed Charges NA
Equity Delivery 0.75% to 0.25% Rs 15 per order
Equity Intraday 0.75% to 0.25% Rs 15 per order
Equity Futures 0.05% to 0.03% Rs 15 per order
Equity Options Rs 95 to Rs 65 per lot Rs 15 per order
Currency Futures 0.05% to 0.03% Rs 15 per order
Currency Options 0.25 to Rs 65 per lot Rs 15 per order
Commodity Futures NA Rs 15 per order
Commodity Options NA Rs 15 per order
Open ICICI Direct AccountOpen TradeSmart Account

ICICI Direct Charges Vs TradeSmart

Minimum Brokerage Rs 35 per trade Rs 15 per executed order
Other Charges Margin Trading Interest: 0.025% Per day Intraday positions (MIS, CO & BO) squared off by RMS team is charged at Rs 20 per executed order
Call & Trade Charges Rs 25 per call after first 20 free calls per month Rs 20 per executed order
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ICICI Direct Vs TradeSmart Transaction Charges

ICICI Direct transaction charges for options is Rs 5000 per Cr (0.05%) (on premium) while TradeSmart exchange transaction charges for options is 0.0715%.

  ICICI Direct TradeSmart
Equity Delivery NSE Rs 310 per Cr (0.0031%) | BSE Rs 280 per Cr (0.0028%) (each side) 0.0035%
Equity Intraday NSE Rs 310 per Cr (0.0031%) | BSE Rs 280 per Cr (0.0028%) (each side) 0.0035%
Equity Futures Rs 180 per Cr (0.0018%) 0.0024%
Equity Options Rs 5000 per Cr (0.05%) (on premium) 0.0715%
Currency Futures Rs 120 per Cr (0.0012%) 0.00165%
Currency Options Rs 5000 per Cr (0.05%) (on premium) 0.06%
Commodity NA 0.0039%
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ICICI Direct Vs TradeSmart Leverage (Margin)

ICICI Direct provides the margin of Upto 25x for intraday trades whereas the TradeSmart margin for intraday cash is upto 10x.

  ICICI Direct TradeSmart
Equity Delivery 5x with Interest 1x (no margin)
Equity Intraday Upto 25x upto 10x
Equity Futures 4x 2X
Equity Options 2x for shorting 2x
Currency Futures NA 2x
Currency Options NA 2x
Commodity Futures NA 2x
Commodity Options NA
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Compare ICICI Direct and TradeSmart Features

The trading platforms offered ICICI Direct include ICICIdirect.com (website), Trade Racer, ICICIDirect Mobile App. TradeSmart offers NEST, NOW, Spin trading software.

  ICICI Direct TradeSmart
3 in 1 Account Yes No
Charting Yes Yes
Automated Trading No Yes
SMS Alerts No No
Online Demo Yes Yes
Online Portfolio Yes No
Margin Trading Funding Yes No
Margin Against Shares (Equity Cash) Yes Yes
Margin Against Shares (Equity F&O) Yes Yes
Trading Platform ICICIdirect.com (website), Trade Racer, ICICIDirect Mobile App NEST, NOW, Spin
Intraday Square-off Time 3:30 PM Equity (Cash, F&O): 3.10 PM, Currency: 4.45 PM, Commodity: 30 mins before closing
Other Features Bullet Trading, Can trade in 32 exchanges through Saxo Trader
Referral Program Yes
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ICICI Direct Vs TradeSmart Review

ICICI Direct is rated 2.4 of 5 based on 441 customer reviews whereas TradeSmart is rated 4.0 of 5 based on 66 customer reviews.

  ICICI Direct TradeSmart
  441 Customer Reviews    Rate ICICI Direct 66 Customer Reviews    Rate TradeSmart
Fees 2.2 3.8
Brokerage 1.7 4.4
Trading Platform 3.4 3.7
Customer Service 2.7 4.0
Research Capabilities 2.9 2.6
Overall Ratings Rated 2.4 stars Rated 4.0 stars
Broker Rating ICICI Direct is rated 2.4 of 5 based on 441 customer reviews TradeSmart is rated 4.0 of 5 based on 66 customer reviews
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Contact Broker / Request A Call Back

  ICICI Direct Enquire TradeSmart Enquire
Contact Broker ICICIDirect Neo Plan - Flat Rs 20 per trade brokerage (Intraday and F&O) + Free Account Opening + Get funds in 30 minutes from sell orders + Free trading tips. Open Instant Account Now Pay Rs 15 per executed order, regardless of the size of the trade. Open Instant Account online with TradeSmart and start trading today.
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ICICI Direct Vs TradeSmart Investment Options

  ICICI Direct TradeSmart
Stock / Equity Yes Yes
Commodity Yes Yes
Currency Yes Yes
IPO Yes No
Mutual Funds Yes Yes
Bond / NCD Yes Yes
Debt Yes No
Other Investment Options Equity, Derivatives, Currency, Mutual Funds, ETF, Insurance, FD/Bonds, Loans, Tax, ELocker, NPS
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ICICI Direct Vs TradeSmart Order Type Offered

  ICICI Direct TradeSmart
Bracket Order No Yes
Cover Order Yes Yes
Buy Today Sell Tomorrow (BTST) Yes No
Sell Today Buy Tomorrow (STBT) No No
After Market Order(AMO) No Yes
Good Till Cancelled (GTC) Yes Yes
Open ICICI Direct AccountOpen TradeSmart Account
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ICICI Direct Vs TradeSmart Research Report

  ICICI Direct TradeSmart
Daily Market Report Yes No
Free Tips Yes No
Quarterly Result Analysis Yes No
News Alerts Yes No
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ICICI Direct Vs TradeSmart Suitable For Investor Type

  ICICI Direct TradeSmart
Casual Investor Yes
Active Investor Yes
Trader Yes
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ICICI Direct Vs TradeSmart - Pros and Cons

  ICICI Direct TradeSmart
Pros
  • Offers 3-in-1 account which makes stock market investment very easy for casual investors.
  • Wide range of investment options available under one portal.
  • Provides a low bandwidth website which works well where internet connection is slow.
  • GTC (good till cancellation) and off-market hours order placement facility is very useful.
  • Unlike most of the discount brokers; TradeSmart offers 2 unique brokerage plans designed in such a way that it suits every trading strategy. Switching between these plans is made very easy which offers great flexibility.
  • TSO offers to invest in Mutual Funds, Bonds and Offer For Sale (OFS). These financial instruments are not available with most discount brokers including other popular discount brokers like Zerodha and RKSV.
  • Excellent referral benefits are available. The customer receives 10% credit of the brokerage generated by the clients referred by them.
  • No minimum amount is needed to open or maintain a trading account with TSO.
  • Customer service is available through live chat on its website. This is very convenient for many customers.
  • TradeSmart is in the stock broking industry since 1994.
  • TSO's online knowledgebase has a lot of information which is helpful for most customers.
Cons
  • ICICI Security charges highest brokerage in comparison to most of the retail brokers in India.
  • Very high 'minimum brokerage' of Rs 35 per trade or 2.5% of the trade value whichever is lower.
  • Poor performance of website is reported in peak hours of trading.
  • Trading Terminal (Trade Racer) cost Rs 75 per month if brokerage paid in a month is less then Rs 750.
  • Demat Account is mandatory.
  • Commodity trading is not available for retail investors.
  • Call & trade cost extra Rs 25 per call after first 20 free calls in a month.
  • Call and Trade is charged at extra Rs 20 per executed order.
  • Physical contract notes Rs 20 per contract note + courier charges
  • Intraday positions (MIS, CO & BO) squared off by RMS team is charged at Rs 20.
  • 24/7 customer service is not available.
  • Facility to invest in IPO's is not available.
  • Doesn't provide daily market report, free tips, news alerts and technical analysis.
  • 3-in-1 accounts are not available as company doesn't provide banking services.
Reviews Useful Articles:
Promo / Offers

ICICIDirect Neo Plan (Discount Brokerage)

Open a 3-in-1 account with Neo Plan for:

  • Free Account Opening
  • Brokerage-Free Equity Futures trading
  • Flat Rs 20 per trade brokerage (Intraday and F&O) in BSE, NSE and MCX
  • Free trading tips
  • Get funds in your bank account in just 30 minutes of selling stocks

Interested in opening a trading account? Open Instant Account Now

Flat Rs 15 per trade

  • Flat Rs 15 per trade across all segments +
  • Get Margin against your shares +
  • API for alog trading.

This is a limited-time offer. Open Instant TradeSmart Account online and start trading today.

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