ICICI Direct Vs TradeSmart (Compare ICICI Direct and TradeSmart)

• Offers 3-in-1 account which makes stock market investment very easy for casual investors.
• Wide range of investment options available under one portal.
• Provides a low bandwidth website which works well where internet connection is slow.
• GTC (good till cancellation) and off-market hours order placement facility is very useful.

• EquiMax funding offers up to 4x times exposure in equity delivery. This facility could be enabled with an annual subscription fee of ₹1000.
• Unlike most of the discount brokers; TradeSmart offers 2 unique brokerage plans designed in such a way that it suits every trading strategy. Switching between these plans is made very easy which offers great flexibility.
• TSO offers to invest in Mutual Funds, Bonds and Offer For Sale (OFS). These financial instruments are not available with most discount brokers including other popular discount brokers like Zerodha and RKSV.
• Excellent referral benefits are available. The customer receives 10% credit of the brokerage generated by the clients referred by them.
• No minimum amount is needed to open or maintain a trading account with TSO.
• Customer service is available through live chat on its website. This is very convenient for many customers.
• TradeSmart is in the stock broking industry since 1994.
• TSO's online knowledgebase has a lot of information which is helpful for most customers.

• ICICI Security charges highest brokerage in comparison to most of the retail broke₹in India.
• Very high 'minimum brokerage' of ₹35 per trade or 2.5% of the trade value whichever is lower.
• Poor performance of website is reported in peak hou₹of trading.
• Trading Terminal (Trade Racer) cost ₹75 per month if brokerage paid in a month is less then ₹750.
• Demat Account is mandatory.
• Commodity trading is not available for retail investors.
• Call & trade cost extra ₹25 per call after first 20 free calls in a month.

• Call and Trade is charged at extra ₹20 per executed order.
• Physical contract notes ₹20 per contract note + courier charges
• Intraday positions (MIS, CO & BO) squared off by RMS team is charged at ₹20.
• 24/7 customer service is not available.
• Facility to invest in IPO's is not available.
• Doesn't provide daily market report, free tips, news alerts and technical analysis.
• 3-in-1 accounts are not available as company doesn't provide banking services.

• Know more about Flat Fee Share Brokers in India (Also known as budget broker or discount broker)

ICICI 3-in-1 Account

ICICI Direct offers a 3-in-1 account, a combination of saving bank, trading and demat account. It offers one-click investment in Equity, Derivatives, Mutual Funds, IPO, ETF, Life Insurance, General Insurance, Currency, and Fixed Deposits.

Interested in opening a trading account? Request Callback from a stock broker.

Limited Time Offer - Free Account Opening (₹400 waived)

Open TradeSmart Trading Account and get Free Trading, Demat and Mutual Fund Account + Trade at flat ₹15 per order.