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About ICICIdirect
ICICIdirect is one of the largest retail stock brokers in India. It is part of the ICICI Group. It offers online trading and investment services to over 50 lakhs customers. The services offered include equity, commodity, and currency trading at BSE, NSE, and MCX. The company also offers Mutual Fund & IPO, Fixed deposits, Bond, NCD, wealth products, Home Loans, Loans against Securities, etc.
ICICIdirect's most popular service is its 3-in-1 account, which includes ICICI Bank Account, ICICI Tr...
About SAMCO
SAMCO Securities is a Mumbai-based online discount broking firm offering to trade and invest online in stocks, Equity Derivatives, Currency Derivatives, Commodity, Mutual Funds, and IPO.
Incorporated in 2015, SAMCO is known for its ultra-low brokerage, unique margin products, and free trading software. SAMCO is also popular for offering StockBasket, a tool to invest in an expert-selected basket of stocks selected based on 25+ stock rating parameters. The customers who move from traditional brok...
Incorporated in 2000, ICICIdirect is a Full Service Broker. It offers trading at BSE, NSE. It has 154 branches across India. Incorporated in , SAMCO is a Discount Broker. It offers trading at BSE, NSE, MCX, NCDEX. It has branches across India.
ICICIdirect | SAMCO | |
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Type of Broker | Full Service Broker | Discount Broker |
Exchnage Membership | BSE, NSE | BSE, NSE, MCX, NCDEX |
Year of Incorporation | 2000 | |
Number of Branches | 154 | |
Open ICICIdirect Account | Open SAMCO Account |
ICICIdirect trading account opening charges is Rs 0 (Free) while SAMCO account opening changes is Rs 0 (Free). ICICIdirect Demat Account AMC Charges is Rs 300 (from 2nd year) and SAMCO Demat Account AMC Charges is Rs 400.
ICICIdirect | SAMCO | |
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Trading Account Opening Charges | Rs 0 (Free) | Rs 0 (Free) |
Trading Account AMC Charges | Rs 0 (Free) | Rs 0 (Free) |
Demat Account Opening Charges | Rs 0 (Free) | Rs 0 (Free) |
Demat Account AMC Charges | Rs 300 (from 2nd year) | Rs 400 |
ICICIdirect brokerage charges for equity is 0.55% and intraday is Rs 20 per order whereas SAMCO brokerage charges for equity is Rs 20 per trade or 0.20% (whichever is lower) and intraday is Rs 20 per trade or 0.02% (whichever is lower).
Account Type | ICICIdirect ICICI Neo Plan | SAMCO Standard |
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Fixed Charges | NA | NA |
Equity Delivery | 0.55% | Rs 20 per trade or 0.20% (whichever is lower) |
Equity Intraday | Rs 20 per order | Rs 20 per trade or 0.02% (whichever is lower) |
Equity Futures | Rs 0 (Free) | Rs 20 per trade or 0.02% (whichever is lower) |
Equity Options | Rs 20 per order | Rs 20 per trade or 0.02% (whichever is lower) |
Currency Futures | Rs 20 per order | Rs 20 per trade or 0.02% (whichever is lower) |
Currency Options | Rs 20 per order | Rs 20 per trade or 0.02% (whichever is lower) |
Commodity Futures | Rs 20 per order | Rs 20 per trade or 0.02% (whichever is lower) |
Commodity Options | Rs 20 per order | Rs 20 per trade or 0.02% (whichever is lower) |
Special Offer | Special Offer: ICICIdirect Neo Plan - Flat Rs 20 per trade brokerage (Intraday and F&O) + Free Account Opening + Get funds in 5 minutes from sell orders + Free trading tips. Open Instant Account Now
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Special Offer: Get Free Trading and Demat Account Opening + 100% Brokerage Cash Back for 1st Month for trades using Mobile App. Open Instant Account online with SAMCO and start trading today. |
ICICIdirect | SAMCO | |
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Account Type | I-Secure Plan | Standard |
Fixed Charges | NA | NA |
Equity Delivery | 0.55% | Rs 20 per trade or 0.20% (whichever is lower) |
Equity Intraday | 0.275% | Rs 20 per trade or 0.02% (whichever is lower) |
Equity Futures | 0.05% | Rs 20 per trade or 0.02% (whichever is lower) |
Equity Options | Rs 95 per lot | Rs 20 per trade or 0.02% (whichever is lower) |
Currency Futures | Rs 20 per order | Rs 20 per trade or 0.02% (whichever is lower) |
Currency Options | Rs 20 per order | Rs 20 per trade or 0.02% (whichever is lower) |
Commodity Futures | Rs 20 per order | Rs 20 per trade or 0.02% (whichever is lower) |
Commodity Options | Rs 20 per order | Rs 20 per trade or 0.02% (whichever is lower) |
Open ICICIdirect Account | Open SAMCO Account |
Minimum Brokerage | Rs 35 per trade (I-Secure Plan) | 0.2% per executed order for Equity Delivery and 0.02% per executed order for all other segments |
Other Charges | Margin Trading Interest: 0.025% Per day | |
Call & Trade Charges | Rs 50 per trade | Rs 20 per executed order |
ICICIdirect transaction charges for options is Rs 5000 per Cr (0.05%) (on premium) while SAMCO exchange transaction charges for options is NSE Rs 5,300 per crore (0.053%) on Premium | BSE Rs 1 per trade.
ICICIdirect | SAMCO | |
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Equity Delivery | NSE Rs 310 per Cr (0.0031%) | BSE Rs 280 per Cr (0.0028%) (each side) | NSE Rs 345 per crore (0.00345%) | BSE Rs 345 per crore (0.00345%) |
Equity Intraday | NSE Rs 310 per Cr (0.0031%) | BSE Rs 280 per Cr (0.0028%) (each side) | NSE Rs 345 per crore (0.00345%) | BSE Rs 345 per crore (0.00345%) |
Equity Futures | Rs 180 per Cr (0.0018%) | NSE Rs 200 per crore (0.0020%) | BSE Rs 1 per trade |
Equity Options | Rs 5000 per Cr (0.05%) (on premium) | NSE Rs 5,300 per crore (0.053%) on Premium | BSE Rs 1 per trade |
Currency Futures | Rs 120 per Cr (0.0012%) | NSE - Rs 110 per crore (0.0011%) |
Currency Options | Rs 5000 per Cr (0.05%) (on premium) | NSE Rs 4,000 per crore (0.040%) on Premium Value |
Commodity | Group A - Rs 260 per Cr (0.0026%) | Non-Agri Rs 260 (0.0026%) | Agri Rs 175 per Crore |
Open ICICIdirect Account | Open SAMCO Account |
ICICIdirect margin for intraday trading is up to 20% of the trade value (5x leverage) based on the stock whereas the SAMCO margin for intraday cash is also up to 20% of the trade value (5x leverage) based on the stock.
ICICIdirect | SAMCO | |
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Equity Delivery | 100% of trade value (1x leverage) | 100% of trade value (1x leverage) |
Equity Intraday | Up to 20% of trade value (5x leverage) | Up to 20% of trade value (5x leverage) |
F&O (Eq, Curr, Comm) | 100% of NRML margin (Span + Exposure) (1x leverage) | 100% of NRML margin (Span + Exposure) (1x leverage) |
Open ICICIdirect Account | Open SAMCO Account |
The trading platforms offered ICICIdirect include ICICIdirect.com (website), Trade Racer, ICICIDirect Mobile App. SAMCO offers StockNote, Nest Trader, StockNote Trade API, Kya Trade, RankMF, StockBasket, Samco Star trading software.
ICICIdirect | SAMCO | |
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3 in 1 Account | ![]() |
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Charting | ![]() |
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Automated Trading | ![]() |
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SMS Alerts | ![]() |
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Online Demo | ![]() |
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Online Portfolio | ![]() |
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Margin Trading Funding | ![]() |
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Margin Against Shares (Equity Cash) | ![]() |
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Margin Against Shares (Equity F&O) | ![]() |
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Trading Platform | ICICIdirect.com (website), Trade Racer, ICICIDirect Mobile App | StockNote, Nest Trader, StockNote Trade API, Kya Trade, RankMF, StockBasket, Samco Star |
Intraday Square-off Time | 3:30 PM | 3:15 PM |
Trading In SME Shares Allowed? | ||
Referral Program | ![]() |
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Other Features | Bullet Trading, Can trade in 32 exchanges through Saxo Trader | Margin Products - CashPlus, StockPlus, and BTPT |
Open ICICIdirect Account | Open SAMCO Account |
ICICIdirect is rated 2.4 of 5 based on 465 customer reviews whereas SAMCO is rated 3.3 of 5 based on 24 customer reviews.
ICICIdirect Enquire | SAMCO Enquire | |
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Contact Broker | ICICIdirect Neo Plan - Flat Rs 20 per trade brokerage (Intraday and F&O) + Free Account Opening + Get funds in 5 minutes from sell orders + Free trading tips. Open Instant Account Now | Get Free Trading and Demat Account Opening + 100% Brokerage Cash Back for 1st Month for trades using Mobile App. Open Instant Account online with SAMCO and start trading today. |
ICICIdirect | SAMCO | |
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Stock / Equity | ![]() |
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Commodity | ![]() |
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Currency | ![]() |
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IPO | ![]() |
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Mutual Funds | ![]() |
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Bond / NCD | ![]() |
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Debt | ![]() |
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Other Investment Options | Equity, Derivatives, Currency, Mutual Funds, ETF, Insurance, FD/Bonds, Loans, Tax, ELocker, NPS |
ICICIdirect | SAMCO | |
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Bracket Order | ![]() |
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Cover Order | ![]() |
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Buy Today Sell Tomorrow (BTST) | ![]() |
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Sell Today Buy Tomorrow (STBT) | ![]() |
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After Market Order(AMO) | ![]() |
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Good Till Cancelled (GTC) | ![]() |
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Open ICICIdirect Account | Open SAMCO Account |
ICICIdirect | SAMCO | |
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Daily Market Report | ![]() |
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Free Tips | ![]() |
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Quarterly Result Analysis | ![]() |
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News Alerts | ![]() |
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ICICIdirect | SAMCO | |
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Casual Investor | ![]() |
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Active Investor | ||
Trader | ![]() |
ICICIdirect | SAMCO | |
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Promo / Offers | ICICIdirect Special OfferICICIdirect Neo Plan (Discount Brokerage)Open a 3-in-1 account with Neo Plan for:
Interested in opening a trading account? Open Instant Account Now |
SAMCO Special OfferFree Account Opening + 100% Brokerage Refund for 1st Month + 0 AMC 1st Year
It is a limited-time offer. Open Instant Account online and start trading the same day. |
Open ICICIdirect Account | Open SAMCO Account |
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FREE Account Opening (₹0)
FREE Intraday Trading (Eq, F&O)
30 days brokerage free trading
Free - Relationship Manager
Free - Classroom Training
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