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ICICIdirect Vs AxisDirect (Compare ICICIdirect and AxisDirect)

ICICI Securities Pvt Ltd. Logo

About ICICIdirect
ICICIdirect is one of the largest retail stock brokers in India. It is part of the ICICI Group. It offers online trading and investment services to over 50 lakhs customers. The services offered include equity, commodity, and currency trading at BSE, NSE, and MCX. The company also offers Mutual Fund & IPO, Fixed deposits, Bond, NCD, wealth products, Home Loans, Loans against Securities, etc. ICICIdirect's most popular service is its 3-in-1 account, which includes ICICI Bank Account, ICICI Tradin... Know more about ICICI Securities Pvt Ltd.

ICICIdirect Review Brokerage Demat Account Mobile App Account Opening IPO NRI Account Trading Software Mutual Fund Is it safe? API Review FAQs
Axis Securities Logo

About AxisDirect
Incorporated in 2005, Axis Securities Ltd is part of Axis Bank, a leading private bank in India. Axis Sec is a full-service broker offering stock broking services and distribution of financial products to retail customers in India through its AxisDirect brand. AxisDirect is among top 10 stock brokers in India with over 4.2 lakhs active customers. AxisDirect offers investment in Equities, Mutual Fund, SIP, IPO, Derivatives, Bond, NCD, ETF and Company Fixed Deposits. Axis Sec also offers Home Loa... Know more about Axis Securities

AxisDirect Review Brokerage Demat Account Mobile App Account Opening IPO NRI Account Trading Software Mutual Fund Is it safe? API Review FAQs
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ICICIdirect Vs AxisDirect

Incorporated in 2000, ICICIdirect is a Full Service Broker. It offers trading at BSE, NSE. It has 154 branches across India. Incorporated in 2006, AxisDirect is a Full Service Broker. It offers trading at BSE, NSE, MCX. It has 56 branches across India.

  ICICIdirect AxisDirect
Type of Broker Full Service Broker Full Service Broker
Exchnage Membership BSE, NSE BSE, NSE, MCX
Year of Incorporation 2000 2006
Number of Branches 154 56
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ICICIdirect Vs AxisDirect Charges & AMC

ICICIdirect trading account opening charges is Rs 0 (Free) while AxisDirect account opening changes is Rs 900. ICICIdirect Demat Account AMC Charges is Rs 300 (from 2nd year) and AxisDirect Demat Account AMC Charges is Rs 650.

  ICICIdirect AxisDirect
Trading Account Opening Charges Rs 0 (Free) Rs 900
Trading Account AMC Charges Rs 0 (Free) Rs 0
Demat Account Opening Charges Rs 0 (Free) Rs 0
Demat Account AMC Charges Rs 300 (from 2nd year) Rs 650
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ICICIdirect Vs AxisDirect Brokerage

ICICIdirect brokerage charges for equity is 0.55% and intraday is Rs 20 per order whereas AxisDirect brokerage charges for equity is 0.50% and intraday is 0.05%.

Account Type ICICIdirect ICICI Neo Plan AxisDirect Standard Brokerage Plan
Fixed Charges NA NA
Equity Delivery 0.55% 0.50%
Equity Intraday Rs 20 per order 0.05%
Equity Futures Rs 0 (Free) 0.05%
Equity Options Rs 20 per order Intraday: Rs 0.01 per lot | Carry Forward: Rs 10 per lot
Currency Futures Rs 20 per order 0.05%
Currency Options Rs 20 per order Intraday: Rs 0.01 per lot | Carry Forward: Rs 10 per l
Commodity Futures Rs 20 per order 0.03%
Commodity Options Rs 20 per order Rs 50 per lot
Special Offer
Special Offer: ICICIdirect Neo Plan - Flat Rs 20 per trade brokerage (Intraday and F&O) + Free Account Opening + Get funds in 5 minutes from sell orders + Free trading tips. Open Instant Account Now

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ICICIdirect Vs AxisDirect Brokerage Plan 2

  ICICIdirect AxisDirect
Account Type I-Secure Plan Standard Brokerage Plan
Fixed Charges NA NA
Equity Delivery 0.55% 0.50%
Equity Intraday 0.275% 0.05%
Equity Futures 0.05% 0.05%
Equity Options Rs 95 per lot Intraday: Rs 0.01 per lot | Carry Forward: Rs 10 per lot
Currency Futures Rs 20 per order 0.05%
Currency Options Rs 20 per order Intraday: Rs 0.01 per lot | Carry Forward: Rs 10 per l
Commodity Futures Rs 20 per order 0.03%
Commodity Options Rs 20 per order Rs 50 per lot
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ICICIdirect Charges Vs AxisDirect

Minimum Brokerage Rs 35 per trade (I-Secure Plan) Rs 20 per trade
Other Charges Margin Trading Interest: 0.025% Per day
Call & Trade Charges Rs 50 per trade Rs 20 per call
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ICICIdirect Vs AxisDirect Transaction Charges

ICICIdirect transaction charges for options is NSE Rs 5000 per Cr (0.05%) | BSE Rs 3700 per Cr (0.037%) (on premium) while AxisDirect exchange transaction charges for options is NSE Rs 5000 per Cr (0.05%) | BSE Rs 3700 per Cr (0.037%) (on premium).

  ICICIdirect AxisDirect
Equity Delivery NSE Rs 325 per Cr (0.00325%) | BSE Rs 375 per Cr (0.00375%) (each side) NSE Rs 325 per Cr (0.00325%) | BSE Rs 375 per Cr (0.00375%) (each side)
Equity Intraday NSE Rs 325 per Cr (0.00325%) | BSE Rs 375 per Cr (0.00375%) (sell side) NSE Rs 325 per Cr (0.00325%) | BSE Rs 375 per Cr (0.00375%) (sell side)
Equity Futures NSE Rs 190 per Cr (0.0019%) | BSE Rs 0 NSE Rs 190 per Cr (0.0019%) | BSE Rs 0
Equity Options NSE Rs 5000 per Cr (0.05%) | BSE Rs 3700 per Cr (0.037%) (on premium) NSE Rs 5000 per Cr (0.05%) | BSE Rs 3700 per Cr (0.037%) (on premium)
Currency Futures NSE Rs 90 per Cr (0.0009%) | BSE Rs 90 per Cr (0.0009%) NSE Rs 90 per Cr (0.0009%) | BSE Rs 90 per Cr (0.0009%)
Currency Options NSE Rs 4000 per Cr (0.04%) | BSE Rs 100 per Cr (0.001%) (on premium) NSE Rs 4000 per Cr (0.04%) | BSE Rs 100 per Cr (0.001%) (on premium)
Commodity Group A - Rs 260 per Cr (0.0026%)
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ICICIdirect Vs AxisDirect Leverage (Margin)

ICICIdirect margin for intraday trading is up to 20% of the trade value (5x leverage) based on the stock whereas the AxisDirect margin for intraday cash is also up to 20% of the trade value (5x leverage) based on the stock.

  ICICIdirect AxisDirect
Equity Delivery 100% of trade value (1x leverage) 100% of trade value (1x leverage)
Equity Intraday Up to 20% of trade value (5x leverage) Up to 20% of trade value (5x leverage)
F&O (Eq, Curr, Comm) 100% of NRML margin (Span + Exposure) (1x leverage) 100% of NRML margin (Span + Exposure) (1x leverage)
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Compare ICICIdirect and AxisDirect Features

The trading platforms offered ICICIdirect include ICICIdirect.com (website), Trade Racer, ICICIDirect Mobile App. AxisDirect offers DirectTrade, Axisdirect Web, Axisdirect Mobile trading software.

  ICICIdirect AxisDirect
3 in 1 Account Yes Yes
Charting Yes Yes
Automated Trading No No
SMS Alerts No Yes
Online Demo Yes Yes
Online Portfolio Yes Yes
Margin Trading Funding Yes Yes
Margin Against Shares (Equity Cash) Yes Yes
Margin Against Shares (Equity F&O) Yes Yes
Trading Platform ICICIdirect.com (website), Trade Racer, ICICIDirect Mobile App DirectTrade, Axisdirect Web, Axisdirect Mobile
Intraday Square-off Time 3:30 PM 3:15
Trading In SME Shares Allowed?
Referral Program Yes
Other Features Bullet Trading, Can trade in 32 exchanges through Saxo Trader
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ICICIdirect Vs AxisDirect Review

ICICIdirect is rated 2.4 of 5 based on 470 customer reviews whereas AxisDirect is rated 2.0 of 5 based on 85 customer reviews.

  ICICIdirect AxisDirect
  470 Customer Reviews    Rate ICICIdirect 85 Customer Reviews    Rate AxisDirect
Fees 2.2 2.0
Brokerage 1.7 1.8
Trading Platform 3.3 2.6
Customer Service 2.7 2.2
Research Capabilities 2.9 2.7
Overall Ratings Rated 2.4 stars Rated 2.0 stars
Broker Rating ICICIdirect is rated 2.4 of 5 based on 470 customer reviews AxisDirect is rated 2.0 of 5 based on 85 customer reviews
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Contact Broker / Request A Call Back

  ICICIdirect Enquire AxisDirect Enquire
Contact Broker ICICIdirect Neo Plan - Flat Rs 20 per trade brokerage (Intraday and F&O) + Free Account Opening + Get funds in 5 minutes from sell orders + Free trading tips. Open Instant Account Now Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today.
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ICICIdirect Vs AxisDirect Investment Options

  ICICIdirect AxisDirect
Stock / Equity Yes Yes
Commodity Yes Yes
Currency Yes Yes
IPO Yes Yes
Mutual Funds Yes Yes
Bond / NCD Yes Yes
Debt Yes Yes
Other Investment Options Equity, Derivatives, Currency, Mutual Funds, ETF, Insurance, FD/Bonds, Loans, Tax, ELocker, NPS Loans, ETF, Corporate FD
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ICICIdirect Vs AxisDirect Order Type Offered

  ICICIdirect AxisDirect
Bracket Order No No
Cover Order Yes Yes
Buy Today Sell Tomorrow (BTST) Yes Yes
Sell Today Buy Tomorrow (STBT) No No
After Market Order(AMO) No No
Good Till Cancelled (GTC) Yes Yes
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ICICIdirect Vs AxisDirect Research Report

  ICICIdirect AxisDirect
Daily Market Report Yes Yes
Free Tips Yes Yes
Quarterly Result Analysis Yes Yes
News Alerts Yes Yes
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ICICIdirect Vs AxisDirect Suitable For Investor Type

  ICICIdirect AxisDirect
Casual Investor Yes Yes
Active Investor
Trader
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ICICIdirect Vs AxisDirect - Pros and Cons

  ICICIdirect AxisDirect
Pros
  • Offers 3-in-1 account which makes stock market investment very easy for casual investors.
  • Wide range of investment options available under one portal.
  • Provides a low bandwidth website which works well where internet connection is slow.
  • GTC (good till cancellation) and off-market hours order placement facility is very useful.
  1. Offers 3-in-1 investment account
  2. Free research reports
  3. Offers classroom sessions, webinars, Online Tutorials and Articles by Experts
Cons
  • ICICI Security charges highest brokerage in comparison to most of the retail brokers in India.
  • Very high 'minimum brokerage' of Rs 35 per trade or 2.5% of the trade value whichever is lower.
  • Poor performance of website is reported in peak hours of trading.
  • Trading Terminal (Trade Racer) cost Rs 75 per month if brokerage paid in a month is less then Rs 750.
  • Demat Account is mandatory.
  • Call & trade cost extra Rs 50 per trade in Neo/Prime Plans.
  • Minimum Average Quarterly Balance(AQB) of Rs 75,000 in bank account is required. Rs 250 per month fee if minimum balance not maintained.
  • Charges Rs 250 per month fee if you are not an axis bank customer.
  • Install-able trading terminal cost at Rs 2999 per year which is mostly free by all discount brokers
  • Higher commodity and currency trading brokerage.
  • Call & Trade is charged Rs 20 extra per trade
Reviews
Promo / Offers

ICICIdirect Special Offer

ICICIdirect Neo Plan (Discount Brokerage)

Open a 3-in-1 account with Neo Plan for:

  • Free Account Opening
  • Brokerage-Free Equity Futures trading
  • Flat Rs. 20 per trade brokerage in Options, Currency F&O and Commodity futures in BSE, NSE and MCX
  • Free trading tips
  • Get funds in your bank account in just 5 minutes of selling stocks

Interested in opening a trading account? Open Instant Account Now

Zerodha (India's Best & No. 1 Broker)

  Special Offer - Free Equity Delivery and Mutual Funds

  • Brokerage-free equity delivery trades.
  • Brokerage-free Direct Mutual Fund.
  • Pay ₹20 per trade for Intraday & F&O.
  • The best trading platform in India.

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