What is Alice Blue?

Alice Blue is a Bangalore-based discount stock broker offering online Equity, Currency, and Commodity trading services on BSE, NSE, MCX, and MCX-SX (now known as MSE). The company also provides mutual fund investment services to its clients. Alice Blue offers depository services through its membership with CDSL.

Alice Blue offers both fixed price and percentage-based brokerage plans. The company provides up to 10 times exposure on intraday trades.

Alice Blue offers its clients access to ANT trading software. ANT is available in desktop, mobile, and web versions and offers many useful trading features to traders. The company's 'Trade Store' offers its clients access to more than 15 third-party trading platforms and products like Sensibull, Smallcase, etc. Clients can buy access or subscribe to various products from the store.

Alice Blue runs an online investor education platform known as Trade School that offers webinars, articles, and other content on various aspects of investing and trading. The company has a network of more than 1000 branches and partners across India.

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