Is ICICI Direct good for trading?

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Are you a day trader?

ICICI Direct is one of the largest and a good stock broker. It is an online trading and investment service by ICICI Securities, a publicly listed company promoted by well known ICICI Group. ICICI Direct is the pioneer in online trading in India.

ICICI Direct was the largest stock broker for over 20 years until year 2019. It lost its number 1 position to Zerodha in terms of number of active clients.

ICICI Direct Pros and Cons

Pros Cons

· Part of ICICI group

· 2nd largest broker in India

· Offers a range of trading & investment options

· The 3-in-1 account makes trading convenient

· Free research and advisory services

· Good and stable trading software

· Wide range of brokerage plans

· Physical presence across India and abroad

· High brokerage in comparison to discount brokers like Zerodha.

· Minimum brokerage per trade is Rs 35.

· Rs 750 yearly AMC charges.

· Rs 75 per month fee for using Trading Terminal software.

ICICI Direct is a good choice for:

  • Beginners who need hand-holding and convenient trading experience.
  • Customer who prefers going to the nearby branch office for customer services.
  • Customers who prefer 3-in-1 account for hassle-free investing.
  • An investor who invests casually in the stock market.


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