Choice Broking Trading Software Review | Download, Demo

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Choice Broking offers the Jiffy trading platform to its customers for online trading. Jiffy is designed for mobile app and web. The company also has its mutual fund investment web and mobile app-based platform called 'Investica'. These trading applications are available for free to all the clients of Choice Broking.

Choice Broking also uses a third-party ODIN trading platform built by 63 moons technologies. ODIN is one of the most stable and popular trading platforms available in India that is used by many other full-service and discount brokers.

Choice Broking offers several online trading platforms to its clients that make trading easy, fast, and simple. In this article, we will go through the below proprietory (Jiffy and Investica) and third party (ODIN) trading platforms offered by Choice Broking along with its key features.

  1. Jiffy (Mobile App)
  2. Jiffy (Web based)
  3. ODIN
  4. Investica (Mutual Fund Investment)

Choice Broking Jiffy Onilne Trading Software

1. Jiffy (Mobile App)

Launched in 2018, Jiffy is an in-house mobile-based app developed by Choice Broking. Jiffy is supported on Android and iOS phones and can be downloaded from Google play store or Apple store. You can trade in Equities, Derivatives, Currency, and Commodity at fingertips using Jiffy. Jiffy also offers online IPO investment using the UPI payment gateway. Jiffy is a feedback-oriented platform aimed to make the trading experience seamless for its customers.

Choice Broking Mobile App (Jiffy)

Key Features

  • Clean and simple UI
  • All in one stock trading platform
  • Live Market Depth
  • Real-time market data
  • Insightful Research reports
  • Price alerts and notifications

Read Choice Broking Mobile App review for more details

2. Jiffy (Web based)

Jiffy is also offered as an online trading website along with a mobile app. Jiffy website can be accessed from any computer or phone which has a web browser installed on it. The website is intuitive with a host of features.

Key Features

  • Easy navigation.
  • A glimpse of global indices, market indices, and OI spurts.
  • Dedicated research section.
  • Easy and Quick Order Placement.
  • Real-Time Market Data
  • All in one trading platform for Equities, Derivatives, Currency, and Commodities.
  • Customized watchlist.
  • Easy Fund transfer
  • Inbuilt Brokerage Calculator Tool.
  • In house reports to track ledger, PNL.


ODIN is one of the simple, secure, stable, and powerful trading platforms available in India for trading Equities, Derivatives, Currency, and Commodity at BSE, NSE, and MCX. This trading terminal is equipped with the ability to place multiple order types with complex order processing capabilities.

Key Features

  • Access to multiple asset classes, segments & international exchanges.
  • Extensive Cross-asset Market Watch.
  • Data-driven decision making.
  • Supports various market depth window.
  • Charting across multiple asset classes and periods with 100+ indicators.
  • Extensive back-testing and optimization.
  • Instant updates on order status, open positions, MTM, etc.
  • Facility to place orders from the watchlist.
  • Shortcut keys for fast trading.

Read ODIN Platform Review for more details

Investica (Mutual Fund Investment)

Investica is proprietary software of Choice Broking launched in 2017 for online mutual fund investments available on Android, iOS, and web portal. Investica is claimed to be one of the best platforms to invest in Mutual Funds in India that help achieve your financial goals with access to India's first Robo advisor 'Optimo' and various other features.

Key Features

  • Access to direct funds.
  • Clean interface and easy navigation.
  • Customized investment baskets
  • Goal-based investing
  • Timely updates and notifications.
  • Instant withdrawal up to 50,000 for liquid fund investments.
  • Facility to track family investment.
  • Auto recommendation to keep portfolio optimized for maximum returns.
  • Tracking of external funds.

Choice Broking Call & Trade

Choice Broking also offers Call and Trade facility to its investors for free of cost. The company provides a dedicated number (+91-889200200) for trading in equities to place orders via phone and connecting them directly to the dealers.

Choice Broking Software Download

The ODIN software can be downloaded from the company website from the downloads option available under the Markets section at the footer of the web page.

The other trading apps Jiffy and Investica can be downloaded from Google Playstore or App store as per the requirement.

Choice Broking Jiffy App Download (Android)

Choice Broking Jiffy App Download (iPhone)

Choice Broking Investica App Download (Android)

Choice Broking Investica App Download (iPhone)


Choice Broking offers proprietary as well as industry-standard ODIN trading platform to its investors for trading at BSE, NSE, MCX, NCDEX, and mutual fund investments. The Choice broking softwares are feedback oriented that are aimed to make trading and investment journey simple and seamless for its customers. You can choose to invest either via the web, mobile app, or ODIN software based on your preference.

Frequently Asked Questions

  1. 1. What is Choice Broking Jiffy?

    Jiffy is an all- in- one stock trading platform offered by Choice Broking for stock market investments in Equity, Derivatives, Currency, Commodity, and IPO. It is aimed to make trading easy, simple, and fast and is offered to Choice Broking customers free of cost. 

    Jiffy is available on Android, iOS, and web and is built using cutting-edge technology with a host of features like real-time market data, insightful research reports, a clean and intuitive user interface, price alerts, secure trading, etc.

    Read Choice Broking Mobile App for more details.


  2. 2. What is Investica?

    Investica is an online mutual fund trading platform offered by Choice Broking to make mutual fund investments and tracking easy, simple, and hassle-free. Investica allows customers to open their accounts in less than 5 minutes with a 100% paperless sign-up through the E-KYC process.

    Investica allows the investors to invest either through lumpsum or SIP mode in regular or direct funds. Investica is available on tablet, web, and smartphone supporting Android and iOS with a host of features like mutual fund tracker for yourself and your family, fund comparison, various goal-based baskets to suit risk profiles of each customer type, etc. 

    Read Choice Broking Mutual Funds for more details.


  3. 3. What is GTD and GTC in Choice Broking?

    GTD and GTC are the new features launched by Choice Broking recently for the Cash Equity segment to make trading convenient ad easy for the investors.

    GTD is a Good Till Date order that allows an investor to place a Buy/sell order till a specific date within a one-year time frame. The GTD order remains active unless executed or canceled. 

    GTC is a Good Till Cancelled order that allows an investor to place a Buy/Sell order that stays active until the price is reached and the order gets executed or until it expires. The GTC orders can remain active for 450 days from the date of order or till you explicitly cancel.


  4. 4. Is it secure to use Choice Broking trading software?

    Yes, Choice Broking trading softwares are safe and secure to use.

    Choice Broking offers Jiffy and Investica as their proprietary trading platforms that are secured with two-factor authentication (2FA), SSL certification, and 256-bit encryption.


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Information on this page was last updated on Tuesday, November 24, 2020


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