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Choice Broking Stock Trading, Demat, Brokerage and Reviews 2024

197,727 Clients

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Incorporated in 2010, Choice Equity Broking Pvt. Ltd (commonly known as Choice Broking) is a Mumbai-based full-service stockbroking firm. Choice broking is a subsidiary of a publicly listed financial services firm named 'Choice International Limited' that was formed in 1993.

Choice Broking offers online trading and premium financial services for an entire range of financial products like Equity, Derivatives, Currency, Commodities, Mutual Funds, wealth management, Portfolio management, Insurance, and Loan against share. The company has a depository membership with CDSL and NSDL and is a member of NSE, BSE, MCX, NCDEX, and ICEX. The brokerage charges of Choice Broking are claimed to be one of the lowest in India when compared to other full-service brokers in the industry.

The company also offers Margin Trading services to its customers that allow the clients to purchase shares by funding smaller portion with its funds and use broker funds for the remaining amount. Under MTF services, you can avail up to 4 times of leverage funding and carry forward your delivery trades beyond T+7 days.

Choice Broking also offers NRI trading and investment services. The company has 50+ offices, 500+ employees, 1100+ franchises spread across the country.

The company has recently introduced its brand of mobile and web-based trading applications for stock markets and mutual fund investments. In 2017, the company launched the Mutual Funds web and app called Investica, and in 2018 it launched a stock market mobile trading web and app called Jiffy. The company offers After Market Orders (AMO), Pre-market orders (PMO) along with market order, limit order, stop-loss order, stop loss market order to its customers.

Choice broking has a refer and earn program for its clients that provides them an opportunity to gain a lifetime income by way of sharing a certain percentage of brokerage received from the referrals.

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  Special Offer - Free Equity Delivery and Mutual Funds

  • Brokerage-free equity delivery trades.
  • Brokerage-free Direct Mutual Fund.
  • Pay ₹20 per trade for Intraday & F&O.
  • The best trading platform in India.

Open Instant Demat Account Read Reviews

Choice Broking Charges 2024

Choice Broking offers to open a free online Trading and Demat account with no AMC charges for the first year.

  • Trading and Demat Account Opening Charges: Rs 0 (Free)
  • Demat Account AMC: Rs 200 per year*

*Choice Broking Demat AMC Plans

  1. Annual Plan: Rs 200 Yearly
  2. Lifetime AMC Plan: Rs 1500 (one-time non-refundable fee)
  3. Refundable AMC Plan: Rs 3000 (one-time refundable deposit). The amount gets refunded at the time of demat account closure.

Choice Broking Brokerage Charges

The company charges a percentage-basis brokerage for Intraday, Delivery, and Futures, and for the Options, the brokerage is calculated based on a flat fee.

Segment Brokerage Charges
Equity Delivery 0.20%
Equity Intra-day 0.02%
Equity Futures 0.02%
Equity Options Rs 25 per lot
Currency Futures 0.02%
Currency Options Rs 20 per lot
Commodity Futures 0.02%
Commodity Options Rs 50 per lot

Visit Choice Broking Brokerage Charges Review for more detail.

Zerodha (Flat Rs 20 Per Trade)

Special Offer - Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today.

Choice Broking Online Account Opening

Choice broking offers online as well as offline modes of account opening to its customers. The Demat account can be opened online by visiting the company homepage and clicking on 'Open free account' option on the topmost right-hand corner and submitting the required details and documents. The trading account can be opened online through Jiffy using the app or via the website.

To open an account offline, you can download the account opening form from the downloads option available in the footer of the company website or you can walk-in at any of Choice Broking Branch offices to get your account opened.

Choice Broking Trading Software (Choice Broking Trading Platforms)

Choice Broking offers two proprietory trading and investment platforms, Jiffy and Investica , to its clients for seamless transactions in stock markets and mutual funds investments respectively.

  1. Jiffy (Trading App)

    Jiffy is an online trading platform aimed to make trading easy, simple, and fast. It is offered to Choice Broking customers free of cost for trading in Equity, Derivatives, Currency, and Commodity. You can also apply in IPO through Jiffy. Jiffy trading platform is available on Android, iOS, and web. Jiffy is built using cutting-edge technology and has a host of features like real time market data, insightful research reports, clean and simple user interface, price alerts, secure trading, etc.

    Choice Broking Mobile App (Jiffy)

  2. Investica (Mutual Funds App)

    Investica is an online platform for mutual fund investment and tracking. Investica allows customers to open their accounts in less than 5 minutes with a 100% paperless sign-up process. Investica is available on tablet, web, and smartphone supporting Android and iOS. Investica aims to make your mutual fund investments easy, simple, and hassle-free with its features like mutual fund tracker for yourself and your family, fund comparison, various goal-based baskets to suit risk profiles of each customer types, etc.

    Choice Broking Mutual Fund App (Investica) Demo 1


Visit Choice Broking Trading Software Review for more detail.

Zerodha (Flat Rs 20 Per Trade)

Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today.

Choice Broking Pros and Cons

Choice Broking Pros (Advantages)

The following are the advantages of Choice Broking. You must read Choice Broking advantages and disadvantages before opening an account with Choice Broking. Choice Broking pros and cons help you find if it suits your investment needs.

The following are the pros (advantages) of Choice Broking.

  • Offers a wide range of investment products.
  • Offers simple Trading Platforms to its customers.
  • Offers multiple AMC plan options with lifetime AMC and refundable AMC options.
  • Proactive and Prompt Customer Service.
  • Instant and paperless online Demat Account Opening.
  • Provides Margin Trading Facility (MTF) Services.
  • As per company's website, there research calls have 78% success ratio.
  • Zero Account opening fee.
  • Offers online IPO application services.
  • Free Call and Trade Facility.
  • Dedicated Relationship Manager.
  • Offers advanced order types like Bracket Order (BO), Cover order (CO), Good Till Cancelled (GTC).

Choice Broking Cons (Disadvantages)

The following are the cons of Choice Broking. Check the list of Choice Broking drawbacks.

  • Does not offer 3-in-1 account services.
  • No Flexi brokerage plans.
  • Margin calculator not available.
  • In-house Trading terminal not available.

Choice Broking Margin Exposure

Choice Broking margin for intraday trading is up to 20% of trade value (max 5x leverage) based on the stock. Choice Broking F&O intraday trading margin is 1.3x across Equity, Currency, and Commodity trading at BSE, NSE, and MCX. There is no additional margin offered for Choice Broking F&O carry forward positions and equity delivery trades.

Equity Delivery100% of trade value for T+5 days1x
Equity IntradayUp to 20% of trade value5x
F&O (Equity, Currency and Commodities)100% of NRML margin (Span + Exposure + Delivery margin)1x

Choice Broking Ratings

Overall Rating Rated 3.0 stars 3.0/5
Fees Rated 3.8 stars 3.8/5
Brokerage Rated 3.1 stars 3.1/5
Usability Rated 3.3 stars 3.3/5
Customer Service Rated 3.1 stars 3.1/5
Research Capabilities Rated 3.3 stars 3.3/5

Based on 16 Votes by Choice Broking Customers

Do you trade with Choice Broking? Rate Choice Broking

Choice Broking Complaint

The number of Choice Broking customer complaint received by the exchanges. The Choice Broking consumer complaint report helps understanding the Choice Equity Broking Private Limited quality and relibility of service.

Exchange Financial Year Number of Clients* Complaints** %
NSE 2024-25 197,727 18 0.01%
NSE 2023-24 197,727 144 0.07%
BSE 2023-24 54,807 27 0.05%
NSE 2022-23 211,464 116 0.05%
BSE 2022-23 43,070 3 0.01%
NSE 2021-22 253,785 57 0.02%
BSE 2021-22 20,738 9 0.04%
NSE 2020-21 67,804 36 0.05%
NSE 2019-20 32,854 29 0.09%
BSE 2019-20 13,492 2 0.01%

* The number of active customers reported by the broker.

** The total number of complaints received against the broker at the given exchange.

Visit Choice Broking Complaints at BSE, NSE and MCX for detail report.

Frequently Asked Questions

  1. 1. How to open Choice Broking account online?

    Choice Broking offers free online account opening. To open a trading and Demat account online, you can sign up from the company website or mobile app. 

    Steps to open an account online

    1. Sign-up and register through the company website or mobile app Jiffy.
    2. Fill in the basic details viz. name, mobile no. and City.
    3. Upload the relevant documents.
    4. Complete the in-person verification (IPV).
    5. Courier the signed POA to the broker office.
    6. The documents submitted get verified by the broker.
    7. The account gets activated on completion of the verification of documents. 

    You would receive a mail from the company once the account is opened with the login credentials. 

    Read Choice Broking account opening for more details


  2. 2. How is Choice Broking?

    Choice Broking is part of a renowned Choice group and a subsidiary of leading financial firm Choice International limited. Choice Broking is SEBI registered and a member of NSE, BSE, MCX, and NCDEX providing trading and advisory services to its customers. It has a depository participant with CDSL and NSDL

    The company offers a wide range of research reports with free research, trading tips, and recommendations. It also provides safe and secured trading platforms and mobile apps Jiffy and Investica for stock trading and mutual funds investments. 

    Overall, Choice Broking is a good broker with no proprietary trading business and a low client to complaint ratio

    Read How safe is Choice Broking for more details.


  3. 3. How does Choice Broking work?

    Choice Broking is a Mumbai based full-service broker providing a wide range of services viz. Equity trading, Derivatives trading, Commodity trading, Currency trading, Mutual Fund investments, Margin Trading Facility, Loan against shares, Portfolio management services, Wealth Management, and Insurance. The company provides its services either online or offline through its branches spread across the country. Choice Broking also offers free research tips and recommendations with a wide range of research-based reports. 

    To avail of the various services offered by the company, you need to open a trading and Demat account with the company. Choice Broking provides a free account opening with a standard brokerage plan.

    With a trading and Demat account, you also need to have a savings account with any bank in India and a separate account for mutual fund investments. The Demat account gets linked to your trading and Mutual fund account. 

    Once all the accounts are opened, you can trade with Choice Broking through any of the below trading platforms: 

    • Choice Broking Jiffy Website
    • Choice Broking Jiffy Mobile Trading App for Android and iOS.
    • Choice Broking Investica website (for mutual fund investments)
    • Choice Broking Investica mobile app (for mutual fund investments)
    • ODIN terminal
    • Call & Trade
    • Visiting Choice Broking branch office. 

    Choice Broking has a percentage-based brokerage model for Equity and futures trades and per lot-based model for Options trades. You are required to pay brokerage, Demat charges for sell transaction, other regulatory charges viz. STT, GST, exchange transaction charges, Stamp duty for every transaction done with Choice Broking.


  4. 4. What is Choice Broking?

    Choice Broking is a stockbroking firm providing trading and advisory services to its clients. Choice Broking is a part of the renowned Choice group and a subsidiary of a publicly listed company, Choice International Limited

    Choice Broking is a full-service broker providing a wide range of services viz. trading in Equity, Derivatives, Commodity, and Currency, Mutual fund investment, Portfolio Management, and Wealth management services, Insurance, Margin Trading Facility and Loan against shares.


  5. 5. How to transfer funds to Choice Broking?

    You could transfer the funds to Choice Broking using various modes of online transfer viz. UPI, net banking via IMPS/RTGS/NEFT, or by issuing a cheque

    The amount transferred online is generally available the same day within 30 minutes in the Choice Broking trading account for investing. Choice Broking does not apply any charges for the online fund transfer except for the UPI gateway or bank charges that may apply. In case of cheque payments, if the cheque bounces, Choice Broking would charge up to Rs 350+ GST

    It is important to note that Choice Broking accepts the funds only from the bank accounts registered with them. The company does not accept funds through any third-party digital wallet. 

    Steps to add funds to Choice Broking account using Jiffy :

  6. 6. How to close the Choice Broking account online?

    The Choice Broking account cannot be closed online. You need to submit the physical account closure form to initiate the closure process. 

    Steps to close the Choice Broking account 

    1. Download the account closure form from the company website.
    2. Fill in the name, DP details, the reason for the closure.
    3. Select the option whether you want to close only the trading account, only the Demat account, or both the accounts.
    4. Submit/Courier the duly filled and sign form to the broker office. 

    Before initiating the closure of the account, ensure to

    1. Clear any outstanding dues.
    2. Clear any open positions.
    3. Transfer the securities to another Demat account.


Zerodha (Flat Rs 20 Per Trade)

Special Offer - Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today.


80. Shashidhar   I Like It. |Report Abuse|  Link|May 2, 2024 1:48:39 PMReply
Brokerage is toomuchcampare to others.. They put nonsense delay payment charges .. They send a msg in the morning@10am "since 4days , request you to clear debit balance by today EOD otherwise selloff by RMS ..."
but the fact is they squaroff the pending balance on same day @9:39 am ??
Worst service ...big cheaters ..
79. Umashankar   I Like It. |Report Abuse|  Link|April 27, 2024 12:10:49 AMReply
They have modified my brokerage charge with just a phone call. Satisfied with service. Paid broker like choice broking improving its service day by day. Go for it guys.
78. RABINDRA SAHU   I Like It. |Report Abuse|  Link|June 13, 2023 8:50:19 PMReply
Choice is advertising brokerage per lot is Rs 25. But they have charged Rs 50 per lot for each trade. I have lodged complaint with the company.
But even after 5 days they have neither refunded excess brokerage nor a satisfactory reply. They cheat their customers in different ways


Brokerage - Below Average
Account Maintenance Fees - Below Average
Website Usability - Below Average
Research Capabilities - Below Average
Customer Service - Below Average
Overall Experience - Below Average
78.1. sonali   I Like It. |Report Abuse|  Link|March 21, 2024 10:20:20 PM
Did you get refund of brokerage? Or any resolution to your complaint
77. Jayesh kubavat   I Like It. |Report Abuse|  Link|February 25, 2024 2:18:39 PMReply
I'm giving you honestly reviews. The choice broker is very cheater broker and under sub brokers cheating with high brokerage and salon the funds. Best advice don't use this broker. I lost 20000 funds due to this brokers operator close the in lost and without permission open new trade it self and blow your account.

Here mentioned number for choice cheater

Sonali +91 70897 41945
+91 70897 68933 this Operator backend operator your account and open trade big lot trade and earnings funds. Blow your account. I lost 20k also i raise complaint in legal matters.


Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Research Capabilities - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor
76. SUJIT   I Like It. |Report Abuse|  Link|February 20, 2024 4:50:28 PMReply


Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Research Capabilities - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor
75. Deepak   I Like It. |Report Abuse|  Link|February 19, 2024 9:05:34 AMReply
Worst experience with choice finx. Unskilled broker no knowledge about stock market. Always made losses . I want to suggest to everyone never ever to do work with them. I lossed lot in this brokerage if my portfolio showing in 1lk loss these brokerage will charge again 1lk for his charges... please don't use the app


Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Research Capabilities - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor
74. Alok Parasramka   I Like It. |Report Abuse|  Link|February 1, 2024 9:13:04 PMReply
Totally fraud company. Trades provided by researchers are not upto mark.They are looting public money in refined way.No one takes responsibility.
73. Sharad Kumar Mehrotra   I Like It. |Report Abuse|  Link|June 24, 2022 8:05:21 AMReply
The broker misguided me and lost my money within 4 Trading days. Here your profits will be smaller and losses will be much bigger. These guys are only here to earn brokerages and not bothered about client's Capital. They wants you to trade with big capital so that many lots can be traded and their brokerage can be generated. Very sorry to say to choice equity in very disappointed by the behavior of the broker. She misguided me totally.

Relationship Manager Name : Divya
Branch Code : SOU

Demat Opened on : 15th June 2022
Demat Activated on : 17th June 2022
Performance : Lost my money by 23rd June 2022
Capital Invested : 70000
Brokerage Given : 10060
Losses Booked : 61459
Profit Days: 0 (100% Days made losses)
Loss Days : 100% (5 Days)

I want to advice everyone Please don't open Demat with Choice and save your capital.


Brokerage - Very Poor and Much Higher (Rs.50 per lots i.e. Rs.100 per lots Buy + Sell)
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Customer Service - Very Poor
Overall Experience - Very Very Poor
Advisory Services : Worst
73.1. Hemant soni   I Like It. |Report Abuse|  Link|March 25, 2023 12:53:36 PM
U r right
73.2. Alok Parasramka   I Like It. |Report Abuse|  Link|February 1, 2024 8:59:14 PM
This is a fraud company with zero accuracy.They only need investment for their brokerage. All my savings washed off in four trading session. They are least bothered.
72. Dayakar Wasnik   I Like It. |Report Abuse|  Link|January 30, 2024 7:33:54 PMReply
Group created by Ashish Shah with name of
Ashish Shah's Dalal Street trading champions:- Rho995 with choice brocking company & make a fraud in the name of investment in share market.
That is collaboration of you with that name Ashish Shah & their group admin,
Please you investigate & transfer our money,if not then we can complaint to SEBI for your fraudulent connection,& you looted to many persons in the name of boroker.
71. RAJKUMAR GUPTA   I Like It. |Report Abuse|  Link|January 21, 2024 10:01:45 AMReply
good and smooth trading and investment app. prompt customer service.


Brokerage - Excellent
Account Maintenance Fees - Excellent
Website Usability - Excellent
Research Capabilities - Excellent
Customer Service - Excellent
Overall Experience - Excellent
70. PRAYAG MISTRY   I Like It. |Report Abuse|  Link|December 29, 2023 10:54:47 AMReply
Choice is fraud company I want Request all of you do not open any account in Choice , his employe only want brockrage money , for guidance of choice employe I have loss my 90000 in one day ,
Please do not open any account in choice , I also complain in Nodel officer & SEBI .


Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Research Capabilities - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor
69. PRAYAG MISTRY   I Like It. |Report Abuse|  Link|December 28, 2023 2:39:14 PMReply
Fake fake fake,
Totally fake company , aise logo ko bhagwan bhi mast nahi karta .
30K money earn karne me 1 month lagya he or he log 5 minit me Saaf kar fete he
68. PRAYAG MISTRY   I Like It. |Report Abuse|  Link|December 28, 2023 2:34:20 PMReply
Choice BROKING is fake company and it’s all about his Brockrage charges related ,
His staff call me and buy 300 lot and within second tell me to sold 300 lot this would happen 3-4 times to me ,
So I urged to all of you do not open any account in choice broking
67. Ajay Rathod   I Like It. |Report Abuse|  Link|December 22, 2023 3:40:21 PMReply
Please don't ever open account with Choice Brokerage firm,
Seriously unprofessional people making losses to customer and making money by brokerage per lot 50Rs and whether client makes money or not but these people keep making money. stay away from this fradulent brokerage company
66. AkR   I Like It. |Report Abuse|  Link|December 19, 2023 8:14:55 PMReply
Don't take any demate in this company very very worst. Bloody fuking brakerage.


Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Research Capabilities - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor
65. Rajesh Jangir   I Like It. |Report Abuse|  Link|December 7, 2023 8:45:33 AMReply
Mera bhi 25000 ka loss karwa Diya hai , koi Indore se Manoj Verma nam ka Cluster Manager hai Jiska employee ID 657 hai and Mobile number +91 ***** 46492 hai, is bande ne heavy lots le kar ek week ke ander hi 25k ko zero kar Diya hai, in logo se sawdhan rahe aur pls koi bata sakta hai kya ki kaise inke khilaf NSE me complaint kare
64. AASEF AHMED   I Like It. |Report Abuse|  Link|October 10, 2023 3:19:32 PMReply
Mera bhi loss karaya hai 3 din mein 46000/-
ka loss karwa liya hai. brokerage ke liye koi bhi call dete hai aur havvy Quantity mein trade karate hai aur loss ho gaya to recovery ke naam par fund add karwate hai
Meri RM Ka naam Puja tha usne bhi aisa kiya tha mere paas sab evidence hai
64.1. anil   I Like It. |Report Abuse|  Link|November 8, 2023 4:30:33 PM
Drop a complaint to NSE, You will get full refund
64.2. RAHUL   I Like It. |Report Abuse|  Link|November 21, 2023 6:19:31 PM
63. Niraj   I Like It. |Report Abuse|  Link|November 18, 2023 5:45:27 PMReply
Choice broking is provided all fake calls to customers I lost half of my capital don't trust guys they dont have any idea about market I request plz cansel their license they dont even provide sl also the dealer gave all fake calls and winded capital one day my client I'd is LXVO600
62. Sarthak singh   I Like It. |Report Abuse|  Link|November 14, 2023 9:52:18 PMReply
Hi, do not at any circumstances get lured in by the offer of account handling, free trading levels and manager. These people will scam you using a loophole in SEBI. They will promise you returns with their signal but what they really want is brokerage that too per lot. For example, if you see they will always ask you to buy heavy lots and when the trade fails you are bankrupt but they are richer by 30rs per lot that they asked you to buy. I have complaint against these practices to SEBI. I WILL DO IT AGAIN AND WILL NOT STOP UNTIL I GET MY MONEY BACK.
61. RamParkash Bhatti   I Like It. |Report Abuse|  Link|September 1, 2023 1:08:34 PMReply
Choice broker is big fraud.Their employee don't have any experience.When the market is inupwatd trend they buy put and when in down trend they buy call.They keep on increasing losses because they are getting brokerage and you are loosing monkey.I lost 2.45 lac in two days inspite of clear down ward he was telling me hold and inthe evening said we will carry it for tomorrow and market will be opening upside and started downward trend and he again said hold it and buy more lots to reduce average and I did so.So at the closing I lost Rs 2.45 lac plus brokerage.Now nobody picking my phone and Yesterday he promised me that he will recover the loss.Now I am calling again and nobody picked the phone.I m going to complaint to SEBi to cancel their licence.You guys als do s whosoever suffered a loss in their hands


Brokerage - Very Poor
Account Maintenance Fees - Very Poor
Website Usability - Very Poor
Research Capabilities - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor
61.1. anil   I Like It. |Report Abuse|  Link|November 8, 2023 4:33:46 PM
Drop a complaint to NSE, You will get complete refund

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