How does Choice Broking work?

Zerodha (Trade with the best stock broker)

Invest brokerage-free Equity Delivery and Direct Mutual Funds (truly no brokerage). Pay flat Rs 20 per trade for Intra-day and F&O. Open Instant Account and start trading today.

Choice Broking is a Mumbai based full-service broker providing a wide range of services viz. Equity trading, Derivatives trading, Commodity trading, Currency trading, Mutual Fund investments, Margin Trading Facility, Loan against shares, Portfolio management services, Wealth Management, and Insurance. The company provides its services either online or offline through its branches spread across the country. Choice Broking also offers free research tips and recommendations with a wide range of research-based reports. 

To avail of the various services offered by the company, you need to open a trading and Demat account with the company. Choice Broking provides a free account opening with a standard brokerage plan.

With a trading and Demat account, you also need to have a savings account with any bank in India and a separate account for mutual fund investments. The Demat account gets linked to your trading and Mutual fund account. 

Once all the accounts are opened, you can trade with Choice Broking through any of the below trading platforms: 

  • Choice Broking Jiffy Website
  • Choice Broking Jiffy Mobile Trading App for Android and iOS.
  • Choice Broking Investica website (for mutual fund investments)
  • Choice Broking Investica mobile app (for mutual fund investments)
  • ODIN terminal
  • Call & Trade
  • Visiting Choice Broking branch office. 

Choice Broking has a percentage-based brokerage model for Equity and futures trades and per lot-based model for Options trades. You are required to pay brokerage, Demat charges for sell transaction, other regulatory charges viz. STT, GST, exchange transaction charges, Stamp duty for every transaction done with Choice Broking.


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