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Choice Broking - Safe, Reliable & Trustworthy Broker

131.89% 157,231 Clients

Choice Equity Broking Private Limited (popularly known as Choice Broking) is a subsidiary of Choice International Limited, one of the leading and listed diversified financial services company. Choice Broking is a safe and reliable full-service broker with a low client to complaint ratio and offering various services to its customers viz. Equity, Derivatives, Currency, Commodity Trading, Mutual Funds, IPO, Portfolio Management, Wealth Management, Insurance, Loan against shares, MTF facility.

The company believes in constant improvement and better service with its feedback-oriented approach. Choice Broking provides personalized services through its dedicated relationship manager.

Choice Broking has been in the broking business offering online and offline services since 2010 and serving over 40k+ clients with 50+ offices and 2000+ franchises. The company offers proprietary trading platforms Jiffy and Investica for trading and investment. The company also uses ODIN trading software that has a stronger risk management system.

Choice Broking is a SEBI registered broker and a depository participant with CDSL and NSDL. It is a member of BSE, NSE, MCX, and NCDEX. As a member of stock exchanges, the transactions of the company are regularly monitored.

About Choice Broking

The following are some of the key facts you should know about Choice Broking.

  • Part of Choice Group.
  • Full-service broker with a wide range of investment products.
  • 500+ Employees, 2000+ franchises, and 50+ Offices as of Oct 2020.
  • Wide range of market research reports like
    • Equity Research Report
    • IPO Report
    • Economy and Industry related reports
    • Technical Research Reports
    • Event Update Reports
  • In-house trading platforms for stock markets (Jiffy) and mutual fund )Investica) investments.
  • Free research, trading tips, and recommendations
  • Offers relationship managers and add-on services like PMS, loan against shares, margin funding, insurance, etc.

Why is Choice Broking safer than other brokers?

  1. Listed Parent Company

    Choice Broking is a part of the Choice Group's Choice International Limited, a publicly trading company that has been in the business of providing financial services for 25+ years. The publicly traded companies have to announce all their major business decisions and publish all their financial details as per set guidelines. The publicly traded companies are regularly monitored by various regulators and their books are open for scrutiny. Being a listed company brings in more transparency in their business operations. The listed companies strive to have good corporate governance, good quality of management, and fair business practices.

  2. Lower Complaints to Active Clients Ratio

    As per the complaints received by the stock exchange against the brokers, Choice Broking's ratio of complaints to active clients is quite lesser (ranging from 0.03% to 0.23% for the last 5 years) in comparison to a few other brokers.

  3. No Proprietary trading

    Choice Broking does not do proprietary trading. Thus, there are no chances of the company using customer funds for prop trading and the customer funds remain safe.

  4. Secured Trading Platforms

    The company offers safe and secured trading platforms - Jiffy and Investica. The trading softwares are provided with two-factor authentication and SSL certification with 256-bit authentication.

Choice Broking Risks

While Choice Broking is a safe broker serving customer for almost 10 years, there are few areas of concern a customer should aware of:

  1. Engagement of Choice group in various business profiles:

    Choice Broking is part of the Choice group which is a leading financial services provider with a range of products and services. The businesses owned by the group have different risk profiles. Most of them fall in the higher risk category in comparison to the stockbroking business. The scale of failure in one such business could have an impact on its brokerage business.

  2. Margin Trading Facility (MTF):

    Choice Broking offers MTF to its customers. Margin trading funding is considered a risky business for stockbrokers where a broker lends the money to traders for the short term.

  3. SEBI fines Choice Broking for violating stock Brokers Norms

    In May 2019, market regulator SEBI imposed a fine of Rs. 10 lakhs on Choice Broking for misusing client's funds with credit balance to settle obligations of clients with debit balance thereby violating SEBI norms that restrict brokers to use the excess fund of one client to meet the liability of other clients.

Choice Broking Memberships

Choice Broking is registered with SEBI and a member of leading stock exchanges like NSE, BSE, MCX, and NCDEX. Choice Broking also offers Portfolio Management Services, wealth management, mutual fund services and is also a DP (Depository Participant) with NSDL and CDSL. Choice Broking's various membership details are as follows:

  • Member: BSE, BSE (F&O) NSE, NSE (F&O), MCX & NCDEX
  • Choice Broking SEBI Registration no.: INZ 000160131
  • CDSL & NSDL SEBI Registration No: IN - DP-84-2015
  • Portfolio Management Service INP000005856
  • Choice Wealth Management Pvt Ltd, AMFI Registration No.: 78908


Choice Broking is a safe, reliable, and trusted stockbroker in India. The company is a genuine stockbroker with all required certifications and memberships. As a customer, you can rely on the company to be fair and consider your money to be safe with Choice Broking as with any other leading stockbroker.

Must Read:

Frequently Asked Questions

  1. 1. Is Choice Broking safe?

    Choice Broking is a SEBI registered broker and a member of NSE, BSE, MCX, and NCDEX. Being a SEBI registered broker and a member of stock exchanges, the transactions of the broker are closely monitored for any discrepancies. 

    Moreover, Choice Broking is a subsidiary of a publicly listed company, Choice International Limited. The publicly listed companies are required to furnish the details of all their major business decisions and financials that include the details of their subsidiaries as well that are open for scrutiny. 

    The trading platforms offered by Choice Broking are safe and secured with two-factor authentication and 256-bit encryption. 

    Read How safe is Choice Broking for more details.


  2. 2. Is Choice Broking a genuine broker?

    Yes, Choice Broking is a genuine SEBI registered stockbroker. The company has membership with NSE, BSE, MCX, NCDEX, NSDL, and CDSL and is in the brokerage business for over a decade. As a member of stock exchanges, the transactions of the company get regularly monitored and audited

    Incorporated in 2010, Choice Broking is a subsidiary of a publicly listed company, Choice International Limited, and part of a renowned Choice Group.

     Choice Broking Membership Details

    • Member: BSE, BSE (F&O) NSE, NSE (F&O), MCX & NCDEX
    • Choice Broking SEBI Registration no.: INZ 000160131
    • CDSL & NSDL SEBI Registration No: IN - DP-84-2015
    • Portfolio Management Service INP000005856
    • Choice Wealth Management Pvt Ltd, AMFI Registration No.: 78908


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Information on this page was last updated on Tuesday, November 24, 2020


1. Kedar Kulkarni  Dec 6, 2021 6:45:58 PM I Like It. | Report Abuse Reply
Should be negative rating for this broking firm, Do not go with this broker, If you get any issue(s) with CHOICE Broking and have a complaint against this fraud broker first drop email to NSE and BSE grievance support emails "" and ""
Register your account by filling details like PAN number, mobile number , name etc and register complaint to below website/portal

Alternatively, you can create a SEBI complaint at

Believe me complain registration is very simple, go ahead and create your complaint