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ICICI Direct Customer Reviews, Complaints and Feedback (Page 32)

18.88% 987,517 Clients

ICICI Direct is a retail trading and investment service from ICICI Securities, the largest retail stock broker firm in India offering a wide range of investment options to the retail and institutional customers. ICICI Securities is part of ICICI Group, India's top financial service provider offering banking and other financial services. ICICI Securities offers 'online trading and investment' services to over 20 lakhs customers through ICICI Direct (ICICIDirect.com). ICICIDirect.com is the flags... ICICI Direct Review
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ICICI Direct Ratings

Overall Rating Rated 2.4 stars 2.4/5
Fees Rated 2.3 stars 2.3/5
Brokerage Rated 1.7 stars 1.7/5
Usability Rated 3.4 stars 3.4/5
Customer Service Rated 2.8 stars 2.8/5
Research Capabilities Rated 4.3 stars 4.3/5

Based on 411 Votes by ICICI Direct Customers

Do you trade with ICICI Direct? Rate ICICI Direct


12. Ram  Feb 23, 2007 23:23 I Like It. | I Don't Like It. | Report Abuse Reply
Hi ...
ICICI is the giving the worst service .. The executive in icicic doesn't know any thing .. eithere a/c opening / collection /personal . ICICI hs to improve them in service ..
12.1. vsk  Jan 12, 2014 21:16 I Like It. | I Don't Like It. | Report Abuse
i agree with you on the service part. I too have had extremely bad experiences and have lost substantially on that count.
11. Zameer  Feb 23, 2007 00:34 I Like It. | I Don't Like It. | Report Abuse Reply
Bokerage for NRIs very high !!! Along with Service tax , it goes to 1.53% for bying and again 1.53% for selling. Account opening with them is a nightmare due to handling by fresh collegiates who do not know anything abt the process and just made to jump in the well by facing customers !!
10. Varun  Feb 8, 2007 23:54 I Like It. | I Don't Like It. | Report Abuse Reply
vry pathetic service,poor access during market hours
high brokerage as compared to other options available
V Agarwal
9. V Agarwal  Feb 5, 2007 19:42 I Like It. | I Don't Like It. | Report Abuse Reply
Horrible service, worst bank, most problems are due to typing errors. You fill the account opening form, then they come back and tell you that information does not match.

They mistype my name, address and other details and never get back. Average account opening time is 3 months plus unlimited follow ups.

Brokerage too high, 0.90% after tax for each transaction below 10 lakhs. Hence, imagine paying 1.8% for every buy-sell.

If you are a trader and not a investor, brokerage will kill you...also if stock broking is not your primary job...dealing with ICICI shall frustate you...

I am moving all my family accounts to SBI and Motilal tie up. They can be equally bad but their fees cannot be more than this.
8. Manish  Feb 5, 2007 02:34 I Like It. | I Don't Like It. | Report Abuse Reply
advantage is safest,good customer support center & disadvantage is high brokerage rate compare to 0.03 for intraday & .30 for delivery of geojit.
Ashish Joshi
7. Ashish Joshi  Feb 1, 2007 01:55 I Like It. | I Don't Like It. | Report Abuse Reply
Does any one know how to sell shares bought on ICICI direct on the same day. BTST option is enabled on the next day.

Thanks in advance
6. C.M.Simon  Dec 30, 2006 19:32 I Like It. | I Don't Like It. | Report Abuse Reply
Very high brokerage, very poor connectivity during peak hours, squaring up of margin trades (intraday) as early as 2.30 p.m, non-availability of toll-free number, very poor response in help line etc., makes the service of ICICI Direct unaffordable, as compared to their competitors such as Religare, Geojit, Sharekhan etc.,
Rajesh Chandra Gupta
5. Rajesh Chandra Gupta  Dec 10, 2006 07:57 I Like It. | I Don't Like It. | Report Abuse Reply
an exellent web site, integrated with dmat and bank account.
1 very high brokarage
2 service at br very very poor
3 offrs clueless about banking and trading account
4. KVKP Rao  Dec 7, 2006 22:15 I Like It. | I Don't Like It. | Report Abuse Reply
The integration of 3 accounts i.e bank.demat and trading are convinient but high brikerage charges of ICICI LIMIT TRADING VOLUMES and thus limit profit making
3. Anil  Dec 4, 2006 23:40 I Like It. | I Don't Like It. | Report Abuse Reply
My COmments:
i am custmoer of ICICIdirect.com since 2 years. The brokrage rate are so high in comparison to others. The Web site also manytime does not work at peak hours , by which some can suffer losses when the market is high. The service are also very poor. The customer has to solve his problesm at his end.

2. Bond  Nov 5, 2006 03:27 I Like It. | I Don't Like It. | Report Abuse Reply
ICICI direct.com is charging very high brokerage. I would suggest ICICI people to reduce their brokerages for people who are trading daily.
Shankar Acharya
1. Shankar Acharya  Oct 7, 2006 12:19 I Like It. | I Don't Like It. | Report Abuse Reply
Hi Guys,
I am using ICICIDirect services from last one year. Before this I had trading account with Investmart and I use to trading through phone. I moved to ICICIDirect because of location constrains. Here is what I think about ICICIDirect Services:

1.      Very high brokerage rate. At Investmart I use to pay very little brokerage, around 0.25%, here in ICICIDirect I pay more then 0.85% :(
2.      On the other side I got liberty to trade from anywhere and at any time.
3.      Integration with bank account is excellent.
4.      ICICIDirect.com was the worst website few months back. The performance was so poor that you cannot think. But from last few months I see many changes from the performance point of view. Performance is improved a lot now.
5.      As all other http based websites, the ICICIDirect data doesn’t get refresh automatically. You have to keep clicking refresh…refresh…refresh.
6.      If you don’t refresh the page for 2-3 minutes, you are logged out automatically, which is another painful area of this website. They should increase the session time.
7.      IPO section is the best thing I find on ICICIDirect. No need to sign application form and post it.
8.      Overall other then the high brokerage, I am satisfied.

Hey one more thing....account opening was literally headache with ICICIDirect. They hired so many fresh college graduates, who do not know any thing about account opening. The only thing they know well is Sorry Sir! Thank You Sir!

I bet if your application process correctly in single shot.

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