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Mamaearth IPO is a book built issue of Rs 1,701.44 crores. The issue is a combination of fresh issue of 1.13 crore shares aggregating to Rs 365.00 crores and offer for sale of 4.12 crore shares aggregating to Rs 1,336.40 crores.
Mamaearth IPO bidding started from October 31, 2023 and ended on November 2, 2023. The allotment for Mamaearth IPO was finalized on Monday, November 6, 2023. The shares got listed on BSE, NSE on November 7, 2023.
Mamaearth IPO price band is set at ₹308 to ₹324 per share. The minimum lot size for an application is 46 Shares. The minimum amount of investment required by retail investors is ₹14,904. The minimum lot size investment for sNII is 14 lots (644 shares), amounting to ₹208,656, and for bNII, it is 68 lots (3,128 shares), amounting to ₹1,013,472.
The issue includes a reservation of up to 34,013 shares for employees offered at a discount of Rs 30 to the issue price.
Kotak Mahindra Capital Company Limited, Citigroup Global Markets India Private Limited, Jm Financial Limited and J.P. Morgan India Private Limited are the book running lead managers of the Mamaearth IPO, while Kfin Technologies Limited is the registrar for the issue.
Refer to Mamaearth IPO RHP for detailed information.
| IPO Date | October 31, 2023 to November 2, 2023 |
| Listing Date | November 7, 2023 |
| Face Value | ₹10 per share |
| Price Band | ₹308 to ₹324 per share |
| Lot Size | 46 Shares |
| Total Issue Size | 52,516,742 shares (aggregating up to ₹1,701.44 Cr) |
| Fresh Issue | 11,268,580 shares (aggregating up to ₹365.00 Cr) |
| Offer for Sale | 41,248,162 shares of ₹10 (aggregating up to ₹1,336.40 Cr) |
| Employee Discount | Rs 30 per share |
| Issue Type | Book Built Issue IPO |
| Listing At | BSE, NSE |
| Share holding pre issue | 310,479,227 |
| Share holding post issue | 321,747,807 |
Mamaearth IPO offers 52,516,742 shares. 15,744,820 (29.98%) to QIB, 7,872,409 (14.99%) to NII, 5,248,272 (9.99%) to RII, 34,013 (0.06%) to employees and 23,617,228 (44.97%) to Anchor investors. 114,092 RIIs will receive minimum 46 shares and 4,074 (sNII) and 8,149 (bNII) will receive minimum 644 shares. (in case of oversubscription)
| Investor Category | Shares Offered | Maximum Allottees |
|---|---|---|
| Anchor Investor Shares Offered | 23,617,228 (44.97%) | NA |
| QIB Shares Offered | 15,744,820 (29.98%) | NA |
| NII (HNI) Shares Offered | 7,872,409 (14.99%) | |
| bNII > ₹10L | 5,248,272 (9.99%) | 8,149 |
| sNII < ₹10L | 2,624,137 (5.00%) | 4,074 |
| Retail Shares Offered | 5,248,272 (9.99%) | 114,092 |
| Employee Shares Offered | 34,013 (0.06%) | NA |
| Total Shares Offered | 52,516,742 (100%) |
Mamaearth IPO raises Rs 765.20 crore from anchor investors. Mamaearth IPO Anchor bid date is October 30, 2023. Mamaearth IPO Anchor Investors list
| Bid Date | October 30, 2023 |
| Shares Offered | 23,617,228 |
| Anchor Portion Size (In Cr.) | 765.20 |
| Anchor lock-in period end date for 50% shares (30 Days) | December 6, 2023 |
| Anchor lock-in period end date for remaining shares (90 Days) | February 4, 2024 |
Mamaearth IPO opens on October 31, 2023, and closes on November 2, 2023.
| IPO Open Date | Tuesday, October 31, 2023 |
| IPO Close Date | Thursday, November 2, 2023 |
| Basis of Allotment | Monday, November 6, 2023 |
| Initiation of Refunds | Monday, November 6, 2023 |
| Credit of Shares to Demat | Monday, November 6, 2023 |
| Listing Date | Tuesday, November 7, 2023 |
| Cut-off time for UPI mandate confirmation | 5 PM on November 2, 2023 |
Investors can bid for a minimum of 46 shares and in multiples thereof. The below table depicts the minimum and maximum investment by retail investors and HNI in terms of shares and amount.
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min) | 1 | 46 | ₹14,904 |
| Retail (Max) | 13 | 598 | ₹193,752 |
| S-HNI (Min) | 14 | 644 | ₹208,656 |
| S-HNI (Max) | 67 | 3,082 | ₹998,568 |
| B-HNI (Min) | 68 | 3,128 | ₹1,013,472 |
| Lot Size Calculator | |||
The Promoters of the Company are Varun Alagh and Ghazal Alagh
| Share Holding Pre Issue | 37.41% |
| Share Holding Post Issue | 35.34% |
Incorporated in 2016, Honasa Consumer Limited (HCL) is a digital beauty and personal care (BPC) company in India. The company sells its products under the brand name Mamaearth.
The company also added five new brands to its portfolio, namely The Derma Co., Aqualogica, Ayuga, BBlunt, and Dr. Sheth's. The company offers its products through multi-channel distribution networks across both online and offline touchpoints.
All new products are designed and developed by our in-house innovation team of 47 members, as of June 30, 2023. For manufacturing, the company has set up an asset-light model enabled by contract manufacturing. During the three months ended June 30, 2023, Honasa Consumer Limited worked with 37 contract manufacturers to produce products.
As of June 30, 2023, the company's brand supply chain comprises 13 warehouses spread across seven districts in India. The main warehouse is based in Pataudi, Haryana.
The company's flagship brand Mamaearth was ranked amongst the top three in terms of awareness in the grooming category on Flipkart between May 2021 and July 2023.
Honasa Consumer Limited's revenue increased by 57.13% and profit after tax (PAT) dropped by -1145.25% between the financial year ending with March 31, 2023 and March 31, 2022.
| Period Ended | 30 Jun 2023 | 31 Mar 2023 | 31 Mar 2022 | 31 Mar 2021 |
| Assets | 1,048.03 | 966.42 | 1,035.01 | 302.64 |
| Revenue | 477.10 | 1,515.27 | 964.35 | 472.10 |
| Profit After Tax | 24.72 | -150.97 | 14.44 | -1,324.61 |
| Net Worth | 638.26 | 605.90 | 705.62 | -1,765.14 |
| Reserves and Surplus | -1,290.94 | -1,323.32 | -1,087.33 | |
| Total Borrowing | 6.79 | 3.61 | 3.59 | |
| Amount in ₹ Crore | ||||
The market capitalization of Mamaearth IPO is Rs 10425 Cr.
| KPI | Values |
|---|---|
| RoNW | -23.57% |
| Pre IPO | Post IPO | |
|---|---|---|
| EPS (Rs) | 4.66 | |
| P/E (x) | 105.54 |
The company proposes to utilize the Net Proceeds towards funding the following objects:
1. Advertisement expenses towards enhancing the awareness and visibility of the company's brands;
2. Capital expenditure to be incurred by the Company for setting up new EBOs;
3. Investment in the company's Subsidiary, Bhabani Blunt Hairdressing Private Limited ("BBlunt") for setting up new salons; and
4. General corporate purposes and unidentified inorganic acquisition.
[Dilip Davda] The company has posted fast growth in the last five years with over 65% EBITDA margins and is poised for bright prospects ahead. It enjoys asset light model of business. It is now considering offline marketing with its own outlets and will continue to launch more products in coming years. Based on annualized FY24 earnings, the issue is aggressively priced discounting all near term positives. Perhaps the company is abstracting fancy valuation for its proven track record so far. Well-informed investors may consider parking moderate funds for medium to long term rewards. Read detail review...
The Mamaearth IPO is subscribed 7.61 times on November 2, 2023 7:02:00 PM. The public issue subscribed 1.35 times in the retail category, 11.50 times in the QIB category, and 4.02 times in the NII category. Check Day by Day Subscription Details (Live Status)
| Category | Subscription (times) |
|---|---|
| QIB | 11.50 |
| NII | 4.02 |
| bNII (bids above ₹10L) | 4.85 |
| sNII (bids below ₹10L) | 2.36 |
| Retail | 1.35 |
| Employee | 4.88 |
| Total | 7.61 |
Total Application : 119,510 (1.05 times)
| Listing Date | November 7, 2023 |
| BSE Script Code | 544014 |
| NSE Symbol | HONASA |
| ISIN | INE0J5401028 |
| Final Issue Price | ₹324 per share |
| Price Details |
|---|
| Final Issue Price |
| Open |
| Low |
| High |
| Last Trade |
| BSE |
|---|
| ₹324.00 |
| ₹324.00 |
| ₹322.00 |
| ₹340.00 |
| ₹337.15 |
| NSE |
|---|
| ₹324.00 |
| ₹330.00 |
| ₹321.10 |
| ₹340.45 |
| ₹337.10 |
Honasa Consumer Limited
Unit No. 404, 4th Floor, City Centre,
Plot No. 05, Sector - 12,
Dwarka – South West Delhi,-110 075
Phone: +91 124 4071960
Email: compliance@mamaearth.in
Website: http://www.honasa.in/
Kfin Technologies Limited
Phone: 04067162222, 04079611000
Email: hcl.ipo@kfintech.com
Website: https://kosmic.kfintech.com/ipostatus/
Mamaearth IPO is a main-board IPO of 52,516,742 equity shares of the face value of ₹10 aggregating up to ₹1,701.44 Crores. The issue is priced at ₹308 to ₹324 per share. The minimum order quantity is 46 Shares.
The IPO opens on October 31, 2023, and closes on November 2, 2023.
Kfin Technologies Limited is the registrar for the IPO. The shares are proposed to be listed on BSE, NSE.
Zerodha customers can apply online in Mamaearth IPO using UPI as a payment gateway. Zerodha customers can apply in Mamaearth IPO by login into Zerodha Console (back office) and submitting an IPO application form.
Steps to apply in Mamaearth IPO through Zerodha
Visit Zerodha IPO Application Process Review for more detail.
The Mamaearth IPO opens on October 31, 2023 and closes on November 2, 2023.
Mamaearth IPO lot size is 46 Shares, and the minimum amount required is ₹14,904.
You can apply in Mamaearth IPO online using either UPI or ASBA as payment method. ASBA IPO application is available in the net banking of your bank account. UPI IPO application is offered by brokers who don't offer banking services. Read more detail about apply IPO online through Zerodha, Upstox, 5Paisa, Nuvama, ICICI Bank, HDFC Bank and SBI Bank.
The finalization of Basis of Allotment for Mamaearth IPO will be done on Monday, November 6, 2023, and the allotted shares will be credited to your demat account by Monday, November 6, 2023. Check the Mamaearth IPO allotment status.
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How allotment has happened on SH category.. I have applied 5 application each with 13 lots and got ZERO. does any one got allotment in SH category who has applied less then 13 lots.
I have bought Tata motor share 2 months before on all 5 accounts.