Mamaearth IPO Basis of Allotment

THIS IS A PUBLIC ANNOUNCEMENT FOR INFORMATION PURPOSES ONLY. THIS IS NOT A PROSPECTUS ANNOUNCEMENT AND DOES NOT CONSTITUTE AN INVITATION OR OFFER TOACQURE. PURCHASE OR SUBSCRIBE TO SECURITIES. NOT FOR RELEASE. PUBLICATION AND DISTRIBUTION. DIRECTLY OR INDIRECTLY OUTSDE INDIA. THE EQUITY SHARES OF OUR COMPANY WILL GET LISTED ON MAIN BOAR D PLATFORM OF 1H E STOCK EXCHANGES IN COMPLIANCE WITH CHAPTER II OF THE SECURITIES AND EXCHANGE BOARD OF INDIA (ISSUE OF CAPITAL AND DISCLOSURE REQUIREMENTS) REGULATIONS. 2018. AS AMENDED ( SEBI ICDR REGULATIONS")

Our Company was incorporated as Honasa Consumer Private Limited'at New Delhi as a private kmited company under the Companies Act, 2013, pursuant to a certificate of incorporation dated September 16, 2016, issued by the RoC. Subsequently, our Company was converted to a public tainted company and the name of our Company changed to Honasa Consumer Lmited' pursuant to a Shareholder's resolution dated October 26, 2022 and a fresh certificate of incorporation dated November 11, 2022 was issued by the RoC. For details in relation to changes n the registered office of our Company, see "History and Certain Corporate Matters" on page 188 of the Prospectus dated November 2, 2023 (the "Prospectus').

Our Company has filed the Prospectus with the RoC and the Equity Shares (as defined below) are proposed to be listed on the Main Board of BSE Limited ( 'BSE") and the National Stock Exchange of India Limited ("NSE", and together with BSE, the "Stock Exchanges"), and the trading will commence on Tuesday, November 7, 2023

Investors may note the following:

Pursuant to the SEBI circular no. SEBI/HO/CFD/TPD1/CIR/P/2023/140 dated August 9,2023, SEBI has made applicable the reduced timeline for listing of shares through public issues from the existing T+6 days to T+3 days in two phases i.e. (i) voluntary for all public issues opening on or after September 1,2023; and (ii) mandatory for all public issues opening on or after December 1, 2023. As per the Red Herring Prospectus of our Company dated October 21, 2023 ("RHP") and the Prospectus, the commencement of trading of the Equity Shares on the Stock Exchanges was scheduled on or about Friday, November 10, 2023. However, our Company has decided to voluntarily adopt the T+3 timeline in terms of the SEBI T+3 Circular and as a result the listing and commencement of trading of the Equity Shares on the Stock Exchanges shall be on Tuesday, NovemberRs., 2023. The indicative timelines mentioned in the section titled "Terms of the Offer-BidfOffer programme" on page 379 of both the RHP and the Prospectus stands updated as below:

INITIAL PUBLIC OFFER OF 52,51 5,692 EQUITY SHARES OF FACE VALUE OF 710 EACH ("EQUITY SHARES") OF HONASA CONSUMER LIMITED ("COMPANY" OR "ISSUER") FOR CASH AT A PRICE OF 7 324* PER EQUITY SHARE (INCLUDING A SHARE PREMIUM OF 7314 PER EQUITY SHARE) ("OFFER PRICE") AGGREGATING TO 717,014.40 MILLION COMPRISING A FRESH ISSUE OF 11,267,530 EQUITY SHARES AGGREGATING TO 73,650.00 MILLION BY OUR COMPANY ("FRESH ISSUE') AND AN OFFER FOR SALE OF 41,246,162 EQUITY SHARES AGGREGATING TO 713,364.40 MILLION ("OFFERED SHARES") BY THESELLING SHAREHOLDERS, COMPRISING 3,186,300 EQUITY SHARES AGGREGATING TO 71,032.36 MILLION BYVARUN ALAGH AND 100,000 EQUITY SHARES AGGREGATING TO 732.40 MILLION BY GHAZAL ALAGH (THE "PROMOTER SELLING SHAREHOLDERS"), 7,972,478 EQUITY SHARES AGGREGATING TO 72,583.08 MILLION BY FIRESIDE VENTURES INVESTMENT FUND - I (A SCHEME OF FIRESIDE VENTURES INVESTMENT TRUST) ACTING THROUGH ITS TRUSTEE CATALYST TRUSTEESHIP LMITED (ERSTWHILE MILESTONE TRUSTEESHIP SERVICES PRIVATE LIMITED) AND DULY REPRESENTED BY ITS INVESTMENT MANAGER, FRESIDE INVESTMENT ADVISORY LLP, 9,566,974 EQUITY SHARES AGGREGATING TO 73,099.77 MLLION BY SOFINA VENTURES SA. AND 10,942,522 EQUITY SHARES AGGREGATING TO 73,545.38 MLLION BY STELLARIS VENTURE PARTNERS INDIA I, (A SCHEME OF STELLARIS VENTURE PARTNERS INDIA TRUST) ACTING THROUGH rTS TRUSTEE CATALYST TRUSTEESHIP LIMITED (ERSTWHILE MILESTONE TRUSTEESHIP SERVICES PVT LTD) AND DULY REPRESENTED BY ITS INVESTMENT MANAGER STELLARIS ADVISORS LLP (THE "INVESTOR SELLING SHAREHOLDERS"), AND 1,193,250 EQUITY SHARES AGGREGATING TO 7386.61 MILLION BY KUNAL BAHL, 5,700,188 EQUITY SHARES AGGREGATING TO 71,846.86 MILLION BY RISHABH HARSH MARIWALA. 1,193,250 EQUITY SHARES UP TO 7386.61 MILLION BY ROHIT KUMAR BANSAL AND 1,393,200 EQUITY SHARES AGGREGATING TO 7451.40 MILLION BY SHILPA SHETTY KUNDRA (COLLECTIVELY "OTHER SELLING SHAREHOLDERS")(THE PROMOTER SELLING SHAREHOLDERS, THE INVESTOR SELLING SHAREHOLDERS AND THE OTHER SELLING SHAREHOLDERS, COLLECTIVELY REFERRED TO AS THE "SELLING SHAREHOLDERS") ("OFFER FOR SALE", TOGETHER WITH THE FRESH ISSUE, THE "OFFER").

THE OFFER INCLUDED A RESERVATION OF 34,013 EQUITY SHARES, AGGREGATING UPTO 7 10 MILLION (CONSTITUTING UP TOO.31% OF THE POSTOFFER PAID-UP EQUITY SHARE CAPITAL), FOR SUBSCRIPTION BY ELIGIBLE EMPLOYEES ("EMPLOYEE RESERVATION PORTION"). PURSUANT TO FNALIZATION OF BASIS OF ALLOTMENT, 22,678 EQUITY SHARES WERE ALLOTTED TO EMPLOYEES UNDER THE EMPLOYEE RESERVATION PORTION. THE OFFER LESS THE EMPLOYEE RESERVATION PORTION IS HEREINAFTER REFERRED TO AS THE "NET OFFER". THE OFFER AND THE NET OFFER SHALL CONSTITUTE 16.32% AND 16.32%, RESPECTIVELY, OF THE POST-OFFER PAID-UP EQUITY SHARE CAPITAL OF OUR COMPANY.

THE FACE VALUE OF EQUITY SHARES IS 7 10 EACH.

1. Losses in the past: We have recorded losses in the past for Financial Years 2021 and 2023, and the three months period ended June 30, 2022, wherein our restated losses were Rs.13,322.15 million, <M,509.66 million, and Rs.115.26 million, respectively. Any losses in the future may adversely impact our business and the value of the Equity Shares.

2. Price Risk: Since Company has incurred loss in Financial Year 2023 based on Restated Ind AS Summary Statements the basic and diluted EPS is negative and hence, the price to earnings ratio is not ascertainable. Average P/E ratio for our listed competitor entities is 53.63, while our company's P/E is not ascertainable. The Price Band, Offer Price, market capitalization to total turnover and price to earnings ratio based on the Offer Price of our Company, may not be indicative of the market price of our Company on listing or thereafter.

3. Dependence on Contract Manufacturers: We out source the manufacturing ofallourproducts to third-party manufacturers, primarily under non-exclusive contract manufacturing arrangements, and do not own any manufacturing facilities. In the Financial Years 2021, 2022 and 2023, and the three months period ended June 30, 2022 and June 30, 2023, the average value of purchase of traded goods from our top three manufacturers for each year/period were Rs.439.19 million, Rs.720.40 million, Rs.832.96 million, Rs.244.79 million and Rs.232.75 million, respectively, and the top three manufacturers for each year/period contributed to 81.95%, 70.97%, 51.73%, 61.02% and 46.01% of the total value of our purchase of traded goods, respectively. Our dependence on third-party manufacturers forthe manufacturing of all our products subjects us to risks, which, if realized, could adversely affect our business, results of operations, cash flows and financial condition.

4. The last preferential allotment by our Company was on September 13, 2022 at an issue price of Rs. 262.40 per equity share. For further details, see"Capital Structure - Notes to the Capital Structure - Share capital history of our Company - Equity share capital" on page 88 of the RHP. The price at which such Equity Shares were issued is not indicative of the Offer Price, or the price at which the Equity Shares will be traded going forward.

5. Additionally, our Offer Price is higher than the acquisition price of our Shareholders. Further, WACA of Equity Shares that were issued by our Company (primary transactions) during the 18 months preceding the date of the Red Herring Prospectus, where such issuance is equal to or more than 5% of the fully diluted paid-up share capital of the Company, the WACA of Equity Shares that were acquired or sold by way of secondary transactions where Promoters, members of the Promoter Group, Selling Shareholders or Shareholder(s) having the right to nominate Director(s) on our Board, are a party to the transaction, not older than three years prior to the date of the Red Herring Prospectus and the weighted average cost of acquisition of all shares transacted in the last three years, 18 months and one year is as follows:

6. Product Concentration Risk: We derive a significant amount of revenue from a limited number of products. In Financial Years 2021, 2022 and 2023, and the three months period ended June 30, 2022 and June 30, 2023 we derived 30.38%, 30.17%, 27.38%, 29.20% and 29.10% of our revenue from operations, respectively, from the sales of our top 10 products. Any decrease in the sales of our key products will adversely affect our business, cash flows, financial condition and results of operations.

7. Substantial revenue from single brand: For the Financial Years 2021, 2022 and 2023, and the three months period ended June 30,2022 and June 30,2023, our revenue from operations from our Mamaearth brand amounted to Rs.4,418.83 million, Rs.8,670.58 million, Rs.11,680.18 million, <Rs.2,567.79 million and Rs.3,036.34 million, respectively, representing 96.06%, 93.04%, 81.94%, 87.09% and 67.06% of our total revenue from operations (excluding revenue from sale of services), respectively. Given substantial majority of our revenue from operations comes from the sale of products under our flagship Mamaearth brand, any decrease in demand for our Mamaearth branded products could have an adverse effect on our business, cash flows and results of operations.

8. Advertisement Expenditure: We have in the past incurred significant advertisement expenses which has contributed to the growth in our revenue from operations in the past. For the Financial Years 2021, 2022 and 2023, and the three months period ended June 30, 2022 and June 30, 2023, our advertisement expense as a percentage of revenue from operations was 38.68%, 41.49%, 35.52%, 41.33% and 34.99%, respectively. If we reduce our advertisement expenses in the future, there is no assurance that we will be able to maintain similar growth in revenue from operations in the future as compared to previous years/periods.

9. Our historical performance is not indicative of our future growth or financial results and we may not be able to sustain our historical growth rates.

10. Reliance on celebrities and social media influences as part of our marketing strategy may adversely affect our business and demand for our services.

11. We rely on our relationships with certain marketplaces and web traffic drivers for sales through our online channel. Any failure by us to maintain such relationships may adversely affect our business, results of operations, financial condition and cash flows. For the Financial Years 2021,2022 and 2023, and the three months period ended June 30,2022 and June 30,2023, our revenue from online channels constituted 81.37%, 69.91%, 59.36%, 62.86% and 64.01% of our revenue from operations (including sale of services) for the same year/period, respectively.

12. We have experienced negative cash flows from operating, investing and financing activities in the past.

13. Competition Risk: The beauty and personal care industry is intensely competitive. Failure by us to compete effectively may have an adverse effect on our business and profitability.

14. Our Subsidiaries which we have acquired in the past, including Just4Kids, BBIunt, B:Blunt Spratt and Fusion, have incurred losses for certain historical periods. There is no assurance that these entities will be profitable in the future.

15. Our Promoters will continue to retain significant shareholding in us after this Offer, which will allow them to exercise significant influence over us and any substantial change in our Promoters' shareholding may have an impact on the trading price of our Equity Shares which could have an adverse effect on our business, financial condition, results of operations and cash flows

16. Weighted Average Return on Net Worth (RoNW): Weighted Average RoNW for past three Fiscals i.e. 2023, 2022 and 2021 is (11.04%).

17. Average cost of acquisition: Average cost of acquisition of equity shares for the Selling Shareholders is as given below and Issue Price at upper end of the Price Band is Rs. 324.

18. Weighted average cost of acquisition of all shares transacted in the last three years. 18 months and one year:

Ms certified by BE. & Associates. Chartered Accountants by way of their certificate November 2.2021 \ "Lowest Acquisition price of Equity Shares acquired is Rs. Nil as the shares have been acquired pursuant to gilts. | Highest price is adjusted to give impact of Bonus issue. | Note:- Excludes details in relation to Equity Shares acquired by shareholders pursuant to exercise of employee stock options held by them under the ESOP Schemes of the Company.

19. Market Capitalization to Revenue from Operations: At floor and cap prices, our Market Capitalization to Revenue from Operations is as follows:

20. Fresh Issue Proceeds: Net Proceeds from the Fresh Issue will be utilized for (i) advertisement expenses towards enhancing the awareness and visibility of our brands, (ii) capital expenditure to be incurred by our Company for setting up new Exclusive Business Outlets, (iii) investment in our Subsidiary, Bhabani Blunt Hairdressing Private Limited for setting up new salons, and (iv) general corporate purposes and unidentified inorganic acquisition. The amount to be utilised for general corporate purposes and towards unidentified inorganic acquisition shall not, in aggregate, exceed 35% of the Net Proceeds, out of which the amounts to be utilised towards either of (i) general corporate purposes, or (ii) unidentified inorganic acquisitions will not exceed 25% of the Net Proceeds.

21. Offer For Sale: The Selling Shareholders will be offering their Equity Shares for sale in our initial public offering ("Offer for Sale"). Our Company will not receive any proceeds from the Offer for Sale portion.

22. Details of price at which Equity Shares were acquired in the last three years preceding the date of the Red Herring Prospectus.

Except as disclosed below, our Promoters, members of the Promoter Group, the Selling Shareholders, and Shareholder(s) with nominee director rights or other rights have not acquired any Equity Shares in the last three years preceding the date of the Red Herring Prospectus:

a) Cost of acquisition of equity shares of the Company in the last three years:

'As certified by fi.fi. & Associates. Chartered Accountants, pursuant to their certificate dated November 2.2023.

"The acquisition price is Nil since the allotment/transfer was pursuant to bonus issuance or git. as applicable.

^Rounded of to the nearest whole number

The price per Equity Share upon conversion denved by (total number of NCCCPS held) x (cost pnce per NCCCPS) divided by (total number of Equity Shares denved upon conversion of the NCCCPS). is 17 for Firesde Ventures Fund. Rs. 113.27 for Sofma. Rs.7.73for Stellans. Rs. 6.05 for Rishabh Harsh Manwala. Rs.3.21for KunalBaN andRs. 3.21 brRohit Kumar Bansal.

23. The 4 BRLMs associated with the Offer have handled 65 public issues in the past three years out of which 17 issues closed below the issue price on listing date:

The Offer was made m terms of Riie 19(2)(b) of the SCRR read with Regulation 31 of the SEBIICDR Regiiabons. This Offer was made through the Book Bufcfng Process r compfcance with Regulation 6(2) of the SEBI ICDR Regiiatons wherer, r terms of Regulation 32(2) of the SEBI ICDR Regulations, not less tian 75% of the Offer was made available fa alocaton on a proportionate basts to Quakfied Institutional Buyers ( QIBs 'and such port on the "QIB Portion) provided tat our Company, the Promoter Sefcng Shareholders and tie Investor Selng Shareholders, m consiitabon with the BRLMs. allocated 23,617228 Equity shares to Anchor Investors on a discretionary bass r accordance with tie SEBI ICDR Regulations ("Anchor Investor Portion"), of wtich one-thrd was reserved tor domestic Mutual Funds, subject to vabd Bids havng been received from domestic Mutual Funds at or above the Anchor Investor AJIocabon Pnce, n accordance with the SEBI ICDR Regulations, Further, 5% of the Net QIB Portion was made avaiable tor alocaton on a proportionate basts to Mutual Funds only and the remainder of the Net QIB Porton was made avalable for alocaton on a proportionate basis to al QIBs (other than Anchor Investors) inducing Mutual Funds, subject to vafcd Bids having been received at or above the Offer Price. However, if the aggregate demand from Mutual Funds is less than 5% of the Net QIB Porton, the balance Equity Shares avaiabte for aHocabon r the Mutoal Fund Portion was added to the remaining QIB Portion for proportionate alocaton to QIBs. Further, not more than 15% of the Offer was made avalable tor atocaton to Non-lnstitubonal Bidders of which (a) one Ihrd porton was reserved for Bidders with appfccalon size of more than 70.20 m*on and up to 71.00 mikon; and (b) two-thrds of the porton was reserved for Bidders with appbcaton size of more to an 71.00 mi on. provided that the unsubscnbed porton iseitoer of such sub-categones was allocated to Bidders n other sub-category of the Non-lnstitutonal Bidders n accordance with SEBI ICDR Regiiabons, subject to valid Bids havng been received above the Offer Price and not more than 10% of toe Offer was made avalable for alocaton to Retai Individual Bidders ("RIB") n accordance with the SEBI ICDR Regulators, subject to vabd Bids havng been received from them at or above the Offer Price. Further, Equity Shares wi be alocated on a proportionate bass to Qigtole Employees applying under toe Employee Reservat on Porton. sitoject to vabd Bids recerved from themator above the Offer Pnce. All Bidders (except Anchor Investors) were required to mandatory utkse the Appbcaton Supported by Blocked Mount I'ASBA") process by providng detais of the r respective AS BA accounts and UPI ID (in case of UPI Bidders (defined herein) usngthe UPI Mechanism), in which case the corresponcbng Bid Amounts were blocked by toe SCSBs or under the UPI Mechanism as applicable to participate in the Offer. Anchor Investors were not permitted to partapatem to Anchor Investor Portion of the Offer through the ASBAprocess. For furtoer detais, see "Offer Procedure'' on page 386 of the Prospectus.

Thebiddng forAnchor Investors opened and closed on Monday, October 30,2023. The Company received 49 appbcatons from 34 Anchor Investors for 24,515,470 Equity Shares. The Anchor InvestorOffer Pnce wasfinabzedatRs. 324 per Equ ity Share. Atotalof23,617,228Equity Shares we re allocated under the Anchor Investor Portion aggregating toRs. 7,651.981672.00.

The Offer recerved 118,949 banked applications for 244,798,292 Equity Shares (including applications from Anchor Investors and pnorto rejections) resulting n 4.66 tries subsenpton. The detais of the banked applications received r the Offer from various categories (including Anchor Investors) are as under (before rejecters):

Final Demand

A summary of the final demand as per BSE and NSE on the Bid Offer Closing Date at different Bid prices is as under:

The Basis of Allotment was finalized m consultation with the Designated Stock Exchange, being NSE on Friday November 03,2023.

A. Allotment to Retail Individual Investors (after rejections) (including ASBA Applications)

The Basis of Allotment to fie Retail Individual Investors, who have bid at the Cut-Off Price or at fie Offer Price of Rs. 324 per Equity Share, was finalized n consultation with NSE. The category has been subscribed to the extent 1.31 tries (after rejections). The total number of Equity Shares Allotted in Retail Portion is 5,249,300 Equity Shares to 96,509 successful applicants. The category-wise details of the Basis of Allotment are as under:

Includes spied over of 1,028 Equity Shares from Employee Category.

Please Note: 1 additional Share shall be allocated to all the Categories (except category 46) in fie ratio of 23:5823:29,31:164,17:29,54:55,47:124,24:31,24:141 25:44 .9235,31:86 847:62 respectively.

B. Allotment to Non-institutional Investors (More than Rs. 0.20 million and up to Rs. 1.00 million) (after rejections)

The Basis of Allotment to fie Non-Institutional Investors (More than 0.20 million and up to Rs. 1.00 million), who have bid at the Offer Price of 7 324 per Equity Share was finalized in consultation with NSE. The sub-category of the Non-institutional P or kin comprising Non-institutional Investors Bidding (More to an 7 0.20 m*on and up to 7 1.00 mton) has been subscribed to the extent of 2.36566 times (after rejections). The total number of Equity Shares Allotted m to s category is 2,624,651Equity Shares to 4,075 successful Non- Institutional Investors. The category-wise details of the Basis of Allotment are as under (Sample):

Indudes spied over of 514 Equity Shares from Employee Category.

Please Note 1:1 (One) lot of 644 shares ha\e been atoted toAlltheAppfcants from Serial No.35 to 46 in the ratio of 7:12 (Al these categories have been moved at the end for easy reference)

Please Note 2:1 additonaJ Shares shal be aJ lotted to 186 Successfd Allottees from al the Categories {l.e.exduding successful appfcants from Category 644) in tie ratio of 1:1

Please Note 3:1 additonaJ Share shal be allotted to 165 Alotlees from amongst 186 Successfd ASottees from al the Categories (l.e. excluding successful applicants from Category 644) in the ratio of 85

C. Allotment to Non-lnstitutional Investors (More than 7 1.00 million) (after rejections)

The Basis of Alotment to the ftorvlnsttutional tnestors (More ttian 7 1.00 m*on), v ho have bid at tie Offer Price of 7 324 Equity Share was finalized in constitution with the NSE. The sub-category of the Norvlnstitotonal Porfconcomprisiig NorvInstitotonaJ tnestors Bidding abo\e 7 1.00 m*on has been subscribed to the extent of 4.85026 times (after rejections). The total number of Equity Shares Alloted in this category ts 5 249.300 Equity Shares to 4.413 successful applicants NorvInstitutonaJ tnestors. The category-wise details of the Basis of Allotment are as under (Sample):

Includes spiled over of 1,028 Equity Shares from Employee Category.

Please Note: 1 additional Share shall be allocated to Category 3128n the ratio of 125:333

D. Allotment to Eligible Employees (After Technical Rejections)

The Basts of Alotmentto tie Ebgib*e Employees, who have bid at the Offer Pnce of Rs. 294 A per Equrty Share# a above, was finakzed n consultation with NSE. This category has been subscribed to the extent of 0.66675 times. The total number of Equrty Shares alotted in this category is 22,678 Equity Shares to 65 successful applicants. The category-wise detats of the Basis of fltotment are as under:

#A discount of Rs.30 per Equity Share was offered to Eligible Employees Bidding in the Employee Reservation Portion

The Employee Reservation was for? 10mlion as mentioned In the Prospectus representing 34,013 Equity Shares at Ihe price of ? 294 per Equity Share net of Employee Discount. The Unsubscnbed portion of ?3.33milion representing around 11,335 Equity Shares as ? 294 per Equity Share, translating to around 10,285 Equity shares at Ihe Issue Pnce of ? 324 per Equity Share has been spied overto QIB Porton, Non- Institutional Portion and Retai Portionin tie ratio of 75:15:10. The baterce 1,050 Equity Shares cannot be alocated to any category, snce the Offer is aggregating to ? 17,014.40 mi ion.

E. Allotment to QIBs (Excluding Anchor Investors) (after rejections)

Allotment to QIBs (exdudng Anchor Investors), who have Bid at the Offer Price of ?324 per Equity Share has been done on a proportionate basis in consultation with NSE. This category has been subscribed to the extent of 11.48833 timesof Net QIB Portion. As per the SEBIICDR Regulations, Mutual Funds were Alotted 5% of the Equity Shares of Net QIB Portion avaiable i.e. 787627 Equity Shares (Indudes spiled over of 386 Equity Shares from Employee Category)and other QIBs Inducing Mutual Funds were Alotted the remaining avaiable Equity Shares i.e. 14,964,908 Equity Shares (Indudes spiled over of 7,329 Equity Shares from Employee Category) on a proportionate basts. The total number of Equity Shares Alotted in the Net QIB Porton is 15,752,535 Equrty Shares, which were allotted to 54 successfii aloftees. The category-wise detais of the Basts of Alotment are as under:.

Indudes spiled over of 7,715 Equity Shares from Employee Category.

F. Allotment to Anchor investors

The Company, the Promoter Selng Shareholders and the Investor Sefcng Shareholders, n consultation with re BRLMs has a lotted 23,617228 Equity Shares to 34 Anchor Investors (mdudrg 7 domestic Mutual Funds through 19 Mutual Fund schemes). 49 Anchor Investors Application Forms at the Anchor Investa Offer Pnoe of Rs. 324 per Equrty Share in accadance with the SEBIICDR Regulators.

The Board of Directors of our Company in its meetng held on November 3,2023 has taken on record the Basis of Allotment of Equity Shares approved by tie Desgnated Stock Exchange, beng NSE and a totted the Equity Shares to various successful Bidders. The Alotment Advnce-cum-UnbJockmg intimations have been dispatched to the emai id or address of the investors as registered with the depositories. Further, the instructions to the Self Certified Syndicate Banks for unblocking of funds, transfer to Pubic Offer Account have been issued on November 3. 2023 and payments to non-Syndicate brokers have been issued on November 4. 2023. In case the same is not received within ten days, investors may contact the Registrar to the Offer at tie address given below. The Equity Shares Allotted to tie successful Alottees have been uploaded on November 6. 2023 for credit into the respective beneficiary accounts subject to vabdation of the account delate with the deposit ones concerned. The Company filed the Listing appbcation with NSE and BSE on November 4. 2023. The Company has received bsting and trading approval from NSE and BSE and tie trading wl commence on November 7. 2023.

Note: All capitalised terms used and not specificaty defined herein shal have tie same meaning as ascribed to them in the Prospectus.

INVESTORS PLEASE NOTE

The delate of Ihe Alotment made wi be hosted on the website of the Registrar to tie Offer. Link Intme India Pnvate Limited at www.lnkintime.cojn Al future correspondence n this regard may kmdfy be addressed to the Registrar to the Offer quoting fiil name of the FirstfSoie Bidder. Bid cum Ap pi cation Form number. Bidder DP ID. Client ID. PAN. date of submission of Bid cum Appbcation Form, address of tie Bidder, number of Equity Shares applied for. the name and address of the Designated Intermediary where the Bid cum Appbcaton Form was submitted by tie Bidder and a copy of the Acknowledgment Sbp received from tie Designated Intermediary at the address given below:

KFin Technologies Limited

(formerly known as KFin Technologies Private Limited)

Selenium, Tower B, Plot No. 31 and 32, Fran oaf District, Nanalramguda, Senlingampaly

Hyderabad, Rangareddi 500 032, Telangana, India

Tel: +9 1 40 6716 2222, E-mail: hd.po@kfinlech.com

Investor grievance e-mail: erwardxts@kfintech.com

Website: www.kfintech.com

Contact Person: M. Mural Krishna

SEBI Registration No.: INR000000221

THE LEVEL OF SUBSCRIPTION SHOULD NOT BE TAKEN TO BE INDICATIVE OF EITHER THE MARKET PRICE OF THE EQUITY SHARES ON LISTING OR THE BUSINESS PROSPECTUS OF HONASA CONSUMER LIMITED

HONASA CONSUMER LIMITED is proposng, subject to receipt of requisite approvals, market conditions and other considerations, to make an initial public offering of its equity shares ("Offer") and has filed a Prospectus dated November 2. 2023 ("Prospectus') wifi the Registrar of Companies. National Capital Territory of Delhi and Haryana at New Deh ("RoC"). The Prospectos is avaiable on Ihe website of tie SEBI at www.sebi.gov.in, the website of the National Stock Exchange of Inda Limited at www.nseindia.com and tie website of tie BSE Limited at wwnw.bseinda.com and the respective websites of the book running lead managers to the Offer. Kotak Mahindra Capital Company Limited at https:tfinvestmenfcank.kotak.conV. Citigroup Gtobal Markets India Private Limited at www.onlne.citibank.co.in^frhteVcitigroupglobalsaeen1 htm, JM Franaal Limited at www.jmfl.com and J.P. Morgan Inda Private Limited atwwwjpmipl.com. Investors stolid note fcat nvestment in equity shares nvotves a high degree of nsk. For detais. refer to the Prospectus filed with the RoC. including the section titled "Risk Factors" on page 36 of the Prospectos.

The Equity Shares have not been and wl not be registered under the United States Securities Act of 1933. as amended (the "U.S. Securities Act") or any other applicable lawof tie Unrted States and. unless so registered, may not be offered or soid within the United States except pursuant to an exemption from. or in a transaction not subject to. the registration requirements of the U.S. Securities Act and apptocabJe state securities laws. Accordingly, the Equity Shares are beiig offered and sold (a) in the United States only to persons reasonably believed to be "qualified institutional buyers" (as defined n Rule 144A under the U.S. Securities Act) pursuant to Section 4(a) of the U.S. Securities Act and (b) outside the United States in offshore transactions in compliance with Regulation S under the U.S. Securities Act and Ihe appbcabte laws of the jurisdicton where those offers and sates are made. There wl be no public offering of Ihe Equity Shares in toe United States.