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Sunrise Efficient Marketing Limited IPO (Sunrise Efficient Marketing IPO) Detail

Mar 30, 2022 - Apr 5, 2022

Sunrise Efficient Marketing Limited engages in the business of trading, distributing, and wholesaling different types of industrial products such as electrical items, electronic items, spare parts, etc. The company distributes Automotive Parts, Gear Boxes, Motors, Pumps, Oils, and FMCG Products. The company follows B2B and B2C business models and is currently an authorized dealer of 138 manufacturers.

The company retails, imports, exports, sells, fabricates, and assembles a wide range of products such as pipes, pipe fittings, sanitation parts, mechanical and engineering items, all types of machined and un-machined castings, industrial valves, and its spares, Oils, lubricants, all types of motors, pumps, generator sets, batteries and all types of electrical, mechanical, electromechanical & electronic items, and spare parts, accessories used for industrial, domestic and agricultural purposes.

In 2011, the company introduced Consumer Goods (FMCG Division) and acted as a distributor for Pepsico, and in 2021 company started selling its own brand Synchro Plus motors.

Competitive Strengths:

  1. Large & Diverse Product Portfolio.
  2. Established relationships with institutional customers.
  3. Quality Assurance and Control.
  4. Experienced Promoter and skilled workforce.

Sunrise Efficient Marketing IPO Details

IPO Date Mar 30, 2022 to Apr 5, 2022
Listing Date Apr 12, 2022
Face Value ₹10 per share
Price ₹121 per share
Lot Size 1000 Shares
Total Issue Size1,380,000 shares
(aggregating up to ₹16.70 Cr)
Fresh Issue1,380,000 shares
(aggregating up to ₹16.70 Cr)
Issue Type Fixed Price Issue IPO
Listing At BSE SME

Sunrise Efficient Marketing IPO Reservation

Other Shares Offered651,000 (50.00%)
Retail Shares Offered651,000 (50.00%)
Market Maker portion78,000 shares
Total Shares Offered1,302,000

Sunrise Efficient Marketing IPO Tentative Timetable

Sunrise Efficient Marketing IPO opens on Mar 30, 2022, and closes on Apr 5, 2022.

Event Tentative Date
Opening Date Mar 30, 2022
Closing Date Apr 5, 2022
Basis of Allotment Apr 8, 2022
Initiation of Refunds Apr 11, 2022
Credit of Shares to Demat Apr 12, 2022
Listing Date Apr 12, 2022
UPI Mandate Confirmation Cut-Off Time 5.00 PM on the issue closing day

Sunrise Efficient Marketing IPO Lot Size

The Sunrise Efficient Marketing IPO lot size is 1000 shares.

Application Lots Shares Amount
Retail (Min) 1 1000 ₹121,000
Retail (Max) 1 1000 ₹121,000
Lot Size Calculator

Sunrise Efficient Marketing IPO Promoter Holding

Lejas Desai is the company's promoter.

Pre Issue Share Holding 99.99%
Post Issue Share Holding 72.40%

Sunrise Efficient Marketing IPO Subscription Status (Bidding Detail)

The Sunrise Efficient Marketing IPO is subscribed 1.46 times on Apr 5, 2022 7:17:00 PM. The public issue subscribed 1.13 times in the retail category, times in the QIB category, and 1.78 times in the NII category. Check Day by Day Subscription Details (Live Status)

CategorySubscription (times)
Other1.78
Retail1.13
Total1.46

Company Financials

Summary of financial Information (Restated Consolidated)
Particulars For the year/period ended (Rs in Lakhs)
  30-Sep-21 31-Mar-21
Total Assets 2,279.36 1,651.16
Total Revenue 3,006.79 2,618.52
Profit After Tax 312.36 18.37

Sunrise Efficient Marketing IPO Review (Avoid)

[Dilip Davda]  SEML’s financial performance is not in line with the asking price. Its super performance for FY22 with extraordinary margin raises eyebrows and concern over sustainability going forward. There is no harm in skipping this tempting issue. Read detail review...

Objects of the Issue

The net proceeds of the Offer are proposed to be utilized in the following manner:

  1. Meeting incremental working capital requirements.
  2. General corporate purposes.
  3. Issue-related expenses.

Sunrise Efficient Marketing IPO Prospectus

Sunrise Efficient Marketing IPO Rating

96
3.8
Rating:Rated 3.8 stars
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Sunrise Efficient Marketing IPO Listing Details

Listing Date Apr 12, 2022
BSE Script Code 543515
NSE Symbol
ISIN INE0KPY01017
Final Issue Price ₹121 per share

Pre-Open Session - NSE

Listing Day Trading Information

Price Details
Final Issue Price
Open
Low
High
Last Trade
BSE SME
₹121.00
₹121.25
₹121.25
₹124.85
₹124.80

Check IPO Performance…

Company Contact Information

Sunrise Efficient Marketing Limited
Sub Plot No. 2, block B,
Akash Bhumi Complex,
Village Surat, 394221
Phone: +91 99250 43408
Email: lejas@sunriseefficientmarketing.net
Website: https://sunriseefficientmarketing.com/

Sunrise Efficient Marketing IPO Registrar

KFin Technologies Limited

Phone: 04067162222, 04079611000
Email: seml.ipo@kfintech.com
Website: https://karisma.kfintech.com/

Sunrise Efficient Marketing IPO Analysis

Sunrise Efficient Marketing IPO Recommendation Summary

Review By Subscribe Neutral Avoid
Brokers 0 0 1
Members 0 0 0

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SME IPO Enquiry

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Sunrise Efficient Marketing IPO FAQs

Sunrise Efficient Marketing IPO is a SME IPO of 1,380,000 equity shares of the face value of ₹10 aggregating up to ₹16.70 Crores. The issue is priced at ₹121 per share. The minimum order quantity is 1000 Shares.

The IPO opens on Mar 30, 2022, and closes on Apr 5, 2022.

KFin Technologies Limited is the registrar for the IPO. The shares are proposed to be listed on BSE SME.

Zerodha customers can apply online in Sunrise Efficient Marketing IPO using UPI as a payment gateway. Zerodha customers can apply in Sunrise Efficient Marketing IPO by login into Zerodha Console (back office) and submitting an IPO application form.

Steps to apply in Sunrise Efficient Marketing IPO through Zerodha

  1. Visit the Zerodha website and login to Console.
  2. Go to Portfolio and click the IPOs link.
  3. Go to the 'Sunrise Efficient Marketing IPO' row and click the 'Bid' button.
  4. Enter your UPI ID, Quantity, and Price.
  5. ‘Submit’ IPO application form.
  6. Visit the UPI App (net banking or BHIM) to approve the mandate.

Visit Zerodha IPO Application Process Review for more detail.

The Sunrise Efficient Marketing IPO opens on Mar 30, 2022 and closes on Apr 5, 2022.

Sunrise Efficient Marketing IPO lot size is 1000 Shares and the minimum order quantity is .

You can apply in Sunrise Efficient Marketing IPO online using either UPI or ASBA as payment method. ASBA IPO application is available in the net banking of your bank account. UPI IPO application is offered by brokers who don't offer banking services. Read more detail about apply IPO online through Zerodha, Upstox, 5Paisa, Nuvama, ICICI Bank, HDFC Bank and SBI Bank.

The finalization of Basis of Allotment for Sunrise Efficient Marketing IPO will be done on Apr 8, 2022, and the allotted shares will be credited to your demat account by Apr 12, 2022. Check the Sunrise Efficient Marketing IPO allotment status.

The Sunrise Efficient Marketing IPO listing date is on Apr 12, 2022.
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Sunrise Efficient Marketing IPO Message Board

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25 Comments

18. 🎯 Big Bull 🎯 |   Link |May 17, 2022 11:32:04 PM
IPO Mentor IPO Mentor (600+ Posts, 500+ Likes)
Any one Holding Crompton ??
18.1. antarix |   Link |May 21, 2022 4:59:04 PM
IPO Mentor IPO Mentor (500+ Posts, 500+ Likes)
Yes
17. antarix |   Link |May 21, 2022 4:57:52 PM
IPO Mentor IPO Mentor (500+ Posts, 500+ Likes)
Sunrise is now sunset.
16. 🎯 Big Bull 🎯 |   Link |May 14, 2022 7:20:44 PM
IPO Mentor IPO Mentor (600+ Posts, 500+ Likes)
Experts Please share latest GMPs...


Thank u
16.1. antarix |   Link |May 15, 2022 4:05:41 PM
IPO Mentor IPO Mentor (500+ Posts, 500+ Likes)
Increasing your post count?
15. 🎯 Big Bull 🎯 |   Link |May 14, 2022 7:22:25 PM
IPO Mentor IPO Mentor (600+ Posts, 500+ Likes)
Experts Please share latest GMPs...


Thank u
15.1. antarix |   Link |May 15, 2022 4:05:15 PM
IPO Mentor IPO Mentor (500+ Posts, 500+ Likes)
Why copy paste? Issue is already listed.
14. antarix |   Link |May 11, 2022 8:26:36 PM
IPO Mentor IPO Mentor (500+ Posts, 500+ Likes)
Sun has sat instead of rising.
13. 🎯 Big Bull 🎯 |   Link |May 9, 2022 8:20:58 PM
IPO Mentor IPO Mentor (600+ Posts, 500+ Likes)
IPO Subscription

*LIC INDIA*

Issue Closed

QIB : - 02.83 ×
HNI : - 02.91 ×
RETAIL : - 01.99 ×
Emp : - 04.40 ×
Policy Holder : - 06.11 ×
TOTAL : - 02.95 ×
APPLICATION : - 7337575
12. IPOANALYSIS |   Link |Apr 12, 2022 1:12:20 PM
Today results came and the profits have doubled. Looks something interesting
12.2. IPOANALYSIS |   Link |Apr 13, 2022 2:43:17 PM
Lokesh,i bought it today at 125. It should do well as results have done even better . Their channel partner have some big names
Even though risky but provided yesterday there was buy and no selling with purchase of 45000 shares.
12.3. lokes |   Link |Apr 13, 2022 3:04:32 PM
IPO Guru IPO Guru (3800+ Posts, 4300+ Likes)
ok thanks for your views.....i will try to check it on weekend then will decide to buy or not, when i posted it was at 123, now it is at 129, already moved good....will try to enter around 125 next week if available after checking....
11. KING VINOD |   Link |Apr 13, 2022 12:56:04 PM
IPO Guru IPO Guru (2000+ Posts, 3700+ Likes)
1 more BSE SME IPO
Opening next week (most probably) further details Awaited.

GLOBAL LONGLIFE HOSPITAL & RESEARCH LIMITED.
Lead Manger : INTERACTIVE FINANCIAL SERVICES.
10. KING VINOD |   Link |Apr 13, 2022 12:36:58 PM
IPO Guru IPO Guru (2000+ Posts, 3700+ Likes)
NEXT UPCOMING IPO
Shashwat Furnishing Solutions Limited - (BSE SME)

Dates : 20 to 25-Apr-2022
FV : Rs 10
Price : Rs 45
Lot size : 3000
Total Size : 5,58,000 Shares
Retail : 2,64,000 Shares
9. Ravu |   Link |Apr 8, 2022 9:34:57 PM
IPO Mentor IPO Mentor (700+ Posts, 400+ Likes)
Allotment is out. Looks like almost all will get allotment.
Good luck to all alotees.
8. lokes |   Link |Apr 5, 2022 9:51:29 PM
IPO Guru IPO Guru (3800+ Posts, 4300+ Likes)
Day1 HNI 1.18X and today only 1.78X....so not sure initial numbers were real or not....Anyways I have not applied here and in dhyani tiles....all the best to all allottees for profits
7. IPOANALYSIS |   Link |Apr 5, 2022 4:30:18 PM
If the actual sales and profit growth is as per the mention details then we can see some surprise listing here. Anyway best of luck to alotees . I was in 2 minds here to apply or not but skipped.
6. Bhav |   Link |Apr 1, 2022 2:21:59 PM
Top Contributor Top Contributor (300+ Posts, 100+ Likes)
@ lokes @M.Ravi @ Noorul @ Avenue @ Ipo analysis @ eVA and all other expert please guide which in current 4 SME IPO is good for listing gain in your view and are you applying in which?
6.1. lokes |   Link |Apr 5, 2022 12:39:00 PM
IPO Guru IPO Guru (3800+ Posts, 4300+ Likes)
https://www.chittorgarh.com/ipo/ipo_discussions.asp?a=1241&c=502444&ap=0
5. IPO Mitr |   Link |Mar 31, 2022 3:37:23 AM
Business of the company is very generic with no USP. Also do not trust the financials of the company.
4. Dr. Vara |   Link |Mar 30, 2022 8:41:34 PM
Be very careful, the game has started with NII subscription above 1 on day one.
3. AMIT IND |   Link |Mar 29, 2022 10:51:37 PM
Profit for last year ending was 18.37 lakhs which grew to 3.12 crores {whopping growth of 1700% in 6 months) may be another 3 crore in next six months , JAI HO
2. Kiaan |   Link |Mar 25, 2022 2:52:03 PM
Top Contributor Top Contributor (400+ Posts, 200+ Likes)
Hawa Hawaii IPO
1. vgoel |   Link |Mar 25, 2022 12:50:26 PM
Extremely suspicious. Company's topline becomes 2.5x in a year and profits increased 35x (annualized) in just 1 year.

Clear avoid. Window dressed offer.
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