Affle (India) Limited IPO (Affle IPO) Detail

Jul 29, 2019 - Jul 31, 2019

Incorporated in 2005, Affle (India) Limited is a mobile marketing firm offering a Consumer and Enterprise Platforms. The platform is built to mitigate digital ad fraud, assisting consumer privacy expectations and improve returns on marketing expenses by delivering mobile ads.

The advertising agencies of business to consumer (B2C) companies uses the consumer platform across different industries. The list of industries includes telecom, fin-tech, e-commerce, retail, FMCG companies, and media.

Affle uses user-intent indicators based on transactional data, marketing attribution and behavioural signals. Based on such information, the company predicts the likely interest of the user. It keeps on updating the system based on data to improve consumer engagement and enable consumer actions. The company runs the campaigns on data intelligence basis to drive high volumes at an efficient price.

The company earns revenue from a cost per converted user (CPCU) basis. The conversion can be based on the transaction (purchase a product or service) and consumer acquisition model (acquire a new consumer). Besides, the company also earns revenue by engagement and awareness type advertising.

Affle also provides end-to-end solutions by developing App, offering enterprise platform, assisting offline e-commerce businesses in offline to online commerce. Microsoft has a 6.48% stake in the Singapore based Affle Holdings.

The competitive strengths of the company are:

1. A high growth market
2. A good track record
3. Low-cost business model
4. Deep understanding of consumer intent and behaviour
5. Global customer base

Company Promoters:

The promoters of our Company, being Anuj Khanna Sohum and Affle Holdings

Company Financials:

Summary of financial Information (Restated)
Particulars For the year/period ended (in Rs. 10 Lakhs)
31-Mar-19 31-Mar-18 31-Mar-17 31-Mar-16 31-Mar-15 31-Mar-14
Total Assets 935.85 580.31 486.89 539.05 288.71 141.01
Total Revenue 1,177.94 837.56 656.29 879.71 393.27 148.36
Profit After Tax 166.79 88.31 3.30 23.94 22.55 12.91
For Fiscal 2019 on a Proforma Basis, revenue from operations was Rs 2,686.09 mn and profit after tax was Rs 517.90 mn

Objects of the Issue:

The objects for which the company intends to use the Net Proceeds are as follows:

1. Funding the working capital requirements of the Company; and
2. General corporate purposes.

Affle IPO Details

IPO Opening Date Jul 29, 2019
IPO Closing Date Jul 31, 2019
Issue Type Book Built Issue IPO
Face Value ₹10 per equity share
IPO Price ₹740 to ₹745 per equity share
Market Lot 20 Shares
Min Order Quantity 20 Shares
Listing At BSE, NSE
Issue Size[.] Eq Shares of ₹10
(aggregating up to ₹459.00 Cr)
Fresh Issue1,216,200 Eq Shares of ₹10
(aggregating up to ₹90.00 Cr)
Offer for Sale4,953,020 Eq Shares of ₹10
(aggregating up to ₹369.00 Cr)

Affle IPO Tentative Timetable

The Affle IPO open date is Jul 29, 2019, and the close date is Jul 31, 2019. The issue may list on Aug 8, 2019.

IPO Open Date Jul 29, 2019
IPO Close Date Jul 31, 2019
Basis of Allotment Date Aug 5, 2019
Initiation of Refunds Aug 6, 2019
Credit of Shares to Demat Account Aug 7, 2019
IPO Listing Date Aug 8, 2019

Affle IPO Lot Size

The Affle IPO market lot size is 20 shares. A retail-individual investor can apply for up to 13 lots (260 shares or ₹193,700).

Application Lots Shares Amount (Cut-off)
Minimum 1 20 ₹14,900
Maximum 13 260 ₹193,700

Affle IPO Promoter Holding

Pre Issue Share Holding 92.17%
Post Issue Share Holding 68.4%

Offer Size Allocated

QIB Portion: At least 75% of the offer;
Retail Portion: Not more than 10% of the offer
NII Portion: Not more than 15% of the offer

Affle IPO Subscription Status (Bidding Detail)

The Affle IPO is subscribed 86.48 times on Jul 31, 2019 18:49. The public issue subscribed 10.94 in the retail category, 55.31 in the QIB category, and 198.69 in the NII category. Check Day by Day Subscription Details (Live Status)

CategorySubscription (times)








Affle IPO Prospectus

Affle IPO Rating

Rating:Rated 4.1 stars
Vote Here ...

Affle IPO Listing Date

Listing Date Thursday, August 8, 2019
BSE Script Code 542752
Listing In B Group of Securities
IPO Price ₹745 per equity share
Face Value ₹10 per equity share

Listing Day Trading Information

IPO Price
Last Trade

Company Contact Information

Affle (India) Limited
312, B-Wing, Kanakia Wallstreet,
Andheri Kurla Road,
Andheri (East), Mumbai 400 093
Phone: +91 124 4992 914

Affle IPO Registrar

KFintech Private Limited

Phone: 04067162222, 04079611000

Affle IPO FAQs

Affle IPO is a main-board IPO of [.] equity shares of the face value of ₹10 aggregating up to ₹459.00 Crores. The issue is priced at ₹740 to ₹745 per equity share. The minimum order quantity is 20 Shares.

The IPO opens on Jul 29, 2019, and closes on Jul 31, 2019.

KFintech Private Limited is the registrar for the IPO. The shares are proposed to be listed on BSE, NSE.

The Affle IPO opens on Jul 29, 2019 and closes on Jul 31, 2019.

Affle IPO lot size is 20 Shares and the minimum order quantity is 20 Shares.

You can apply in Affle IPO online using either UPI or ASBA as payment method. ASBA IPO application is available in the net banking of your bank account. UPI IPO application is offered by brokers who don't offer banking services. Read more detail about apply IPO online through Zerodha, Upstox, 5Paisa, Edelweiss, ICICI Bank, HDFC Bank and SBI Bank.

The finalization of Basis of Allotment for Affle IPO will be done on Aug 5, 2019, and the allotted shares will be credited to your demat account by Aug 7, 2019. Check the Affle IPO allotment status.

The Affle IPO listing date is on Thursday, August 8, 2019.

Affle IPO Message Board

Ranked Members  Ranked Members

371. ROCKYBW |Sep 5, 2019 19:07
370. Garnet |Aug 21, 2019 17:56
Dear Team,
Those applicants whose accounts are still blocked can contact Mr Anil/ Mr Madhu of Karvy @ 0 40 33215136
Email ID:
369. Devil |Aug 14, 2019 09:16
15 days left but still, money Blocked in my 3 accounts through applied Bhim UPI . biggest blander
369.1. Devil |Aug 14, 2019 23:13
Today 5 PM block amount Cleared. But I have must say that Online ASBA is far better than Bhim UPI. ASBA system is a headache-free mediator to apply an IPO.
368. Shakil panwala |Aug 14, 2019 18:19
Affle India amount is unblocked and credited in cbi account. If anyone has issue till now please complain through Mailor direct message in bhim Twitter, npci Twitter, karvy registrar, ICICI and nomura lead manager and local bank branch Issue will be resolved. Mail I'd is given in dhrp of affle India. Tq
367. Shakil panwala |Aug 14, 2019 11:40
Self certified syndicate Bank ICICI has unblocked the fund on 6/8/2019. When u check allotment status of affle ipo fund unblocked showing on lower page. There is no issue of karvy registrar. The fund is not unblocked by NPCI . Complain in bhim through Twitter with direct contact. Toll free number is not responding of bhim. There is no option to complain from application. All investors suffer from this unblock issue.
367.1. Manoj Patel |Aug 14, 2019 18:11
Same issue 15 day amount hold 6 account hdfc sbi icci bank
366. mkslko |Aug 9, 2019 19:18
My amount is still blocked in union bank have someone the same issue or please guide how unblock my money through online
366.2. Roxpatel |Aug 12, 2019 08:30
Top Contributor Top Contributor (300+ Posts, 400+ Likes)
This is the main reason why next IPOs didn't get good subscription figures..!
366.3. Manoj Patel |Aug 13, 2019 16:27
Plz my sib hdfc icic bank affeld ipi amounts till hold kise contact karu koi idea????
365. rvr |Aug 12, 2019 16:58
This is what I said sometime back during IPO susbscription....dont rely on Eagleeye & I know the recommendation on an wise person to take the profit and move on...............I also applied & booked profit & bought reliable HDFC twins & reliance which is most reliable and available at dead cheap for next 5 years.................
364. Eagleye |Aug 7, 2019 23:28
IPO Guru IPO Guru (6000+ Posts, 20200+ Likes)
Affle IPO

... is expected to list 1020-1150 assuming Nifty +/- 50 points from today's closing ... going forward, we could very well see 1250-1400 ... much sooner than you expect.
364.7. Cautious ipo |Aug 8, 2019 17:27
IPO Mentor IPO Mentor (900+ Posts, 600+ Likes)
You should avoid predicting new ipo after listing price behaviour
364.8. crsl |Aug 12, 2019 11:22
Top Contributor Top Contributor (200+ Posts, 100+ Likes)

S Chand & Company
Issue price - 670
Listing - May 9, 2017
Life time high - 707 (on listing day)
Life time low - 58 (Aug 5, 2019)
Last trading price -- 60.40

Eagle eye on May 8, 2017 (14:58)
SChand IPO
Do not sell on listing day ... will give a surprise move few days after listing ...
TARGET 825/- Ganesh Chaturthi

Eagle eye on Jun 9, 2017 (14:58) (Share trading around 550)
Today is start of the upward trajectory in SChand ... those who have not sold as yet ... hold tight for the next 2 months ... see fireworks by Ganesh Chaturthi ... 25th August ...

share price on 25th August 2017 (closing of 24th Aug) --- 473.45

LAST TRADING PRICE (9th Aug 2019) - 60.40
363. Manoj Patel |Aug 9, 2019 12:32
362. Best wishes |Aug 8, 2019 19:00
Ish mamle Mai Aniketiaf sir ka prediction reality k jyada kareeb rahta hai. Jab sare log 250 ka GMP Bata rahe the, tab v unhone 900 ka he target Diya tha.
361. KING VINOD |Aug 8, 2019 09:45
IPO Guru IPO Guru (1400+ Posts, 3000+ Likes)
Affle India Limited IPO
Equilibrium Average Price settled in NSE at @b 926
Equilibrium Average Price settled in BSE at @ 929.90
Listing at 926 @ 24.30 % Premium.
Enjoy Profits.
361.6. KING VINOD |Aug 8, 2019 10:54
IPO Guru IPO Guru (1400+ Posts, 3000+ Likes)
@ Jlgar
see now CMP 780
As i said it came down today till 750
i hope you exited the positions around 950 levels
361.7. JIgar A |Aug 8, 2019 16:50
Yes sir i exit on 936.
360. Aniketiaf |Jul 30, 2019 18:03
IPO Guru IPO Guru (1500+ Posts, 9100+ Likes)
@ ipo madness,

Due to my Service Exigencies, unable to spend more time at Chittorgarh. Very sorry for that.

About Affe India,

In brief,
One can apply for a listing day target of about 900.
I have already applied through all my account on first day itself.

360.5. Aniketiaf |Jul 31, 2019 14:57
IPO Guru IPO Guru (1500+ Posts, 9100+ Likes)
@ Tinkerbell,
I will try my level best.
360.6. Best wishes |Aug 8, 2019 14:45
@Aniketiaf sir,
Affle is hovering around your listing day target of 900. Now what should I do? Please advise as I have 01 lot and not sold.
359. The BuLLz EyE |Aug 8, 2019 12:27
IPO Mentor IPO Mentor (600+ Posts, 800+ Likes)
Jo darr gaya samjho mar gaya


The stock gave another opportunity to buy to those who didnt get allotment
359.1. The BuLLz EyE |Aug 8, 2019 14:22
IPO Mentor IPO Mentor (600+ Posts, 800+ Likes)
Share market has its own way
no one can predict with 100% accuracy
358. Chem cho |Aug 8, 2019 09:57
IPO Guru IPO Guru (2200+ Posts, 2300+ Likes)
Do not buy stock at the time of listing
358.6. Nikhil R |Aug 8, 2019 11:44
Chemcho sir..Your entry/exit strategies for listing day were really helpful to the small investors like us ....Please post the strategy befor listing it will help many..

358.7. Splash |Aug 8, 2019 13:48
Now the price is touching 900 levels... It's a portfolio stock
357. KING VINOD |Aug 8, 2019 13:40
IPO Guru IPO Guru (1400+ Posts, 3000+ Likes)
Mazagon Dock Shipbuilders - IPO Size Approx 650 cr
ASK Investment Managers - IPO Size Approx 1500 cr
AGS Transact Tech - IPO Size Approx 1000 cr

Mazagon Dock Shipbuilders and ASK Investment Managers this both IPOs will planning by this month end to hit Primary Market.

AGS Transact Tech IPO planning in September Month.

Last 3 IPOs are Very Aggressively Price. So Hope for Reasonable pricing in all up coming IPOs.
356. KJS |Aug 8, 2019 13:25
My icici bank amount through UPI still unblock and same confirm with karvy , due to server error amount will unblock by tomorrow eod
355. mkslko |Aug 8, 2019 13:07
Union bank lien unblock or not
354. k.akash |Aug 8, 2019 11:44
I sold 3 applications at 950.
Now down.
353. rvr |Aug 8, 2019 10:54
Remember the words I told....people criticized will go to below IPO price and Enjoy with Eagleeye
353.1. Roxpatel |Aug 8, 2019 10:59
Top Contributor Top Contributor (300+ Posts, 400+ Likes)
ha ha ha, and I bought 100 at 762
352. Tinkerbell |Aug 8, 2019 10:49
IPO Mentor IPO Mentor (700+ Posts, 1800+ Likes)
Just touch 750 on NSE, Only 5 rs above on issue price, a poor show after good listing...!!
Same like team india, Good performance by openers,but poor performance in middle order..!!☺️☺️