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Affle (India) Limited IPO (Affle IPO) Detail

Jul 29, 2019 - Jul 31, 2019

Incorporated in 2005, Affle (India) Limited is a mobile marketing firm offering a Consumer and Enterprise Platforms. The platform is built to mitigate digital ad fraud, assisting consumer privacy expectations and improve returns on marketing expenses by delivering mobile ads.

The advertising agencies of business to consumer (B2C) companies uses the consumer platform across different industries. The list of industries includes telecom, fin-tech, e-commerce, retail, FMCG companies, and media.

Affle uses user-intent indicators based on transactional data, marketing attribution and behavioural signals. Based on such information, the company predicts the likely interest of the user. It keeps on updating the system based on data to improve consumer engagement and enable consumer actions. The company runs the campaigns on data intelligence basis to drive high volumes at an efficient price.


The company earns revenue from a cost per converted user (CPCU) basis. The conversion can be based on the transaction (purchase a product or service) and consumer acquisition model (acquire a new consumer). Besides, the company also earns revenue by engagement and awareness type advertising.

Affle also provides end-to-end solutions by developing App, offering enterprise platform, assisting offline e-commerce businesses in offline to online commerce. Microsoft has a 6.48% stake in the Singapore based Affle Holdings.

The competitive strengths of the company are:

1. A high growth market
2. A good track record
3. Low-cost business model
4. Deep understanding of consumer intent and behaviour
5. Global customer base

Company Promoters:

The promoters of our Company, being Anuj Khanna Sohum and Affle Holdings

Company Financials:

Summary of financial Information (Restated)
Particulars For the year/period ended (in Rs. 10 Lakhs)
31-Mar-19 31-Mar-18 31-Mar-17 31-Mar-16 31-Mar-15 31-Mar-14
Total Assets 935.85 580.31 486.89 539.05 288.71 141.01
Total Revenue 1,177.94 837.56 656.29 879.71 393.27 148.36
Profit After Tax 166.79 88.31 3.30 23.94 22.55 12.91
For Fiscal 2019 on a Proforma Basis, revenue from operations was ₹ 2,686.09 mn and profit after tax was ₹ 517.90 mn

Objects of the Issue:

The objects for which the company intends to use the Net Proceeds are as follows:

1. Funding the working capital requirements of the Company; and
2. General corporate purposes.

Affle IPO Details

Issue OpenJul 29, 2019 - Jul 31, 2019
Issue TypeBook Built Issue IPO
Issue Size[.] Eq Shares of ₹10
(aggregating up to ₹459.00 Cr)
Fresh Issue1,216,200 Eq Shares of ₹10
(aggregating up to ₹90.00 Cr)
Offer for Sale4,953,020 Eq Shares of ₹10
(aggregating up to ₹369.00 Cr)
Face Value₹10 Per Equity Share
Issue Price₹740 - ₹745 Per Equity Share
Market Lot20 Shares
Min Order Quantity20 Shares
Listing AtBSE, NSE

Affle IPO Tentative Date / Timetable

Bid/Offer Opens OnJul 29, 2019
Bid/Offer Closes OnJul 31, 2019
Finalisation of Basis of AllotmentAug 5, 2019
Initiation of RefundsAug 6, 2019
Credit of Shares to Demat AcctAug 7, 2019
IPO Shares Listing DateAug 8, 2019

Affle IPO Lot Size and Price (Retail)

ApplicationLotsSharesAmount (Cut-off)
Minimum120₹14,900
Maximum13260₹193,700

Affle IPO Promoter Holding

Pre Issue Share Holding92.17%
Post Issue Share Holding68.4%

Offer Size Allocated

QIB Portion: At least 75% of the offer;
Retail Portion: Not more than 10% of the offer
NII Portion: Not more than 15% of the offer

Affle IPO Subscription Status (Bidding Detail)

Affle IPO how much subscribed?

No. of Times Issue Subscribed (BSE + NSE)

As on Date & Time

QIB

NII

RII

Total

Shares Offered

1,835,713

925,385

616,923

3,378,021

Jul 31, 2019 18:49

55.31x

198.69x

10.94x

86.48x

Affle IPO Prospectus

Affle IPO Rating

777
4.1
Rating:Rated 4.1 stars

Vote Here ...

Affle IPO Listing Date

Listing DateThursday, August 8, 2019
BSE Script Code542752
NSE SymbolAFFLE
Listing InB
ISININE00WC01019
Issue Price₹745 Per Equity Share
Face Value₹10 Per Equity Share

Listing Day Trading Information

.
Issue Price
Open
Low
High
Last Trade
Volume
BSE
₹745.00
₹929.90
₹751.05
₹958.30
₹875.10
862,375
NSE
₹745.00
₹926.00
₹750.00
₹958.70
₹873.65
8,361,975

Company Contact Information

Affle (India) Limited
312, B-Wing, Kanakia Wallstreet,
Andheri Kurla Road,
Andheri (East), Mumbai 400 093

Phone: +91 124 4992 914
Email: compliance@affle.com
Website: https://www.affle.com/

Affle IPO Registrar

Karvy Computershare Private Limited
   Karvy Registry House, 8-2-596, St. No. 1,
   Banjara Hills, Hyderabad - 500 034
   Andhra Pradesh, India

Phone: +91-40-23312454
Email: einward.ris@karvy.com
Website: https://karisma.karvy.com/

Affle IPO FAQs

  1. 1. What is Affle IPO?

    Affle IPO is an main-board initial public offering of [.] equity shares of the face value of ₹10 aggregating up to ₹459.00 Crores.

    The issue price of the IPO is ₹740 - ₹745 Per Equity Share. The minimum order quantity is 20 Shares per application and the offer type is Book Built Issue.

    The IPO opens on Jul 29, 2019 and closes on Jul 31, 2019.

    Karvy Computershare Private Limited is the registrar for the IPO. The shares are proposed to be listed on BSE, NSE.

  2. 2. When Affle IPO will open?

    The Affle IPO opens on Jul 29, 2019 and closes on Jul 31, 2019.

  3. 3. How to apply for Affle IPO?

    Affle IPO application can be done through banks using ASBA online or through stock brokers trading account using UPI. All popular banks i.e. HDFC, ICICI, and SBI offer online IPO applications. An investor can also apply directly through their broker (i.e. Zerodha, Sharekhan) using UPI as a payment method.

  4. 4. When Affle IPO allotment?

    The finalization of Basis of Allotment for Affle IPO will be done on Aug 5, 2019, and the allotted shares will be credited to your demat account by Aug 7, 2019. Check the Affle IPO allotment status.

  5. 5. When is Affle IPO listing date?

    The Affle IPO listing date is on Thursday, August 8, 2019, at BSE, NSE.

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Affle IPO Review / Comments

ROCKYBW
371. ROCKYBW  Sep 5, 2019 19:07 I Like It. | Report Abuse
Eagleye
SIR ANY PREDICTION FROM SECONDRY MARKET GOOD SHARES
Garnet
370. Garnet  Aug 21, 2019 17:56 I Like It. 1 | Report Abuse
Dear Team,
Those applicants whose accounts are still blocked can contact Mr Anil/ Mr Madhu of Karvy @ 0 40 33215136
Email ID: madhukiran.damera@karvy.com
Devil
369. Devil  Aug 14, 2019 09:16 I Like It. 12 | Report Abuse
15 days left but still, money Blocked in my 3 accounts through applied Bhim UPI . biggest blander
Devil
369.1. Devil  Aug 14, 2019 23:13 I Like It. 9 | Report Abuse
Today 5 PM block amount Cleared. But I have must say that Online ASBA is far better than Bhim UPI. ASBA system is a headache-free mediator to apply an IPO.
Shakil panwala
368. Shakil panwala  Aug 14, 2019 18:19 I Like It. 1 | Report Abuse
Affle India amount is unblocked and credited in cbi account. If anyone has issue till now please complain through Mailor direct message in bhim Twitter, npci Twitter, karvy registrar, ICICI and nomura lead manager and local bank branch Issue will be resolved. Mail I'd is given in dhrp of affle India. Tq
Shakil panwala
367. Shakil panwala  Aug 14, 2019 11:40 I Like It. 4 | Report Abuse
Self certified syndicate Bank ICICI has unblocked the fund on 6/8/2019. When u check allotment status of affle ipo fund unblocked showing on lower page. There is no issue of karvy registrar. The fund is not unblocked by NPCI . Complain in bhim through Twitter with direct contact. Toll free number is not responding of bhim. There is no option to complain from application. All investors suffer from this unblock issue.
Manoj Patel
367.1. Manoj Patel  Aug 14, 2019 18:11 I Like It. 1 | Report Abuse
Same issue 15 day amount hold 6 account hdfc sbi icci bank
mkslko
366. mkslko  Aug 9, 2019 19:18 I Like It. 7 | Report Abuse
My amount is still blocked in union bank have someone the same issue or please guide how unblock my money through online
Roxpatel
366.2. Roxpatel  Aug 12, 2019 08:30 I Like It. 3 | Report Abuse
This is the main reason why next IPOs didn't get good subscription figures..!
Manoj Patel
366.3. Manoj Patel  Aug 13, 2019 16:27 I Like It. 2 | Report Abuse
Plz my sib hdfc icic bank affeld ipi amounts till hold kise contact karu koi idea????
rvr
365. rvr  Aug 12, 2019 16:58 I Like It. 1 | Report Abuse
IPO Mentor IPO Mentor (600+ Posts, 600+ Likes)
This is what I said sometime back during IPO susbscription....dont rely on Eagleeye & I know the recommendation on SCHAND....be an wise person to take the profit and move on...............I also applied & booked profit & bought reliable HDFC twins & reliance which is most reliable and available at dead cheap for next 5 years.................
Eagleye
364. Eagleye  Aug 7, 2019 23:28 I Like It. 9 | Report Abuse
IPO Guru IPO Guru (4800+ Posts, 16000+ Likes)
Affle IPO

... is expected to list 1020-1150 assuming Nifty +/- 50 points from today's closing ... going forward, we could very well see 1250-1400 ... much sooner than you expect.
Cautious ipo
364.7. Cautious ipo  Aug 8, 2019 17:27 I Like It. 10 | Report Abuse
You should avoid predicting new ipo after listing price behaviour
crsl
364.8. crsl  Aug 12, 2019 11:22 I Like It. 14 | Report Abuse
DONT RELY ON OTHERS PREDICTIONS
PREDICTIONS DONT ALWAYS REALITY

S Chand & Company
Issue price - 670
Listing - May 9, 2017
Life time high - 707 (on listing day)
Life time low - 58 (Aug 5, 2019)
Last trading price -- 60.40

Eagle eye on May 8, 2017 (14:58)
SChand IPO
Do not sell on listing day ... will give a surprise move few days after listing ...
TARGET 825/- Ganesh Chaturthi


Eagle eye on Jun 9, 2017 (14:58) (Share trading around 550)
Today is start of the upward trajectory in SChand ... those who have not sold as yet ... hold tight for the next 2 months ... see fireworks by Ganesh Chaturthi ... 25th August ...

share price on 25th August 2017 (closing of 24th Aug) --- 473.45

LAST TRADING PRICE (9th Aug 2019) - 60.40
Manoj Patel
363. Manoj Patel  Aug 9, 2019 12:32 I Like It. 8 | Report Abuse
Any help me my HDFC BANK ICICI SBI BOB BANK UPI METHOD AFFEL IPO AMOUNT HOLD SO KY KARU HOLD REMOVE KAB HONGA.....???KOI BATAO NA ...
Best wishes
362. Best wishes  Aug 8, 2019 19:00 I Like It. 9 | Report Abuse
Ish mamle Mai Aniketiaf sir ka prediction reality k jyada kareeb rahta hai. Jab sare log 250 ka GMP Bata rahe the, tab v unhone 900 ka he target Diya tha.
KING VINOD
361. KING VINOD  Aug 8, 2019 09:45 I Like It. 1 | Report Abuse
IPO Guru IPO Guru (1100+ Posts, 2200+ Likes)
Affle India Limited IPO
Equilibrium Average Price settled in NSE at @b 926
Equilibrium Average Price settled in BSE at @ 929.90
Listing at 926 @ 24.30 % Premium.
Enjoy Profits.
KING VINOD
361.6. KING VINOD  Aug 8, 2019 10:54 I Like It. 1 | Report Abuse
IPO Guru IPO Guru (1100+ Posts, 2200+ Likes)
@ Jlgar
see now CMP 780
As i said it came down today till 750
i hope you exited the positions around 950 levels
JIgar A
361.7. JIgar A  Aug 8, 2019 16:50 I Like It. | Report Abuse
Yes sir i exit on 936.
Thanks
Aniketiaf
360. Aniketiaf  Jul 30, 2019 18:03 I Like It. 28 | Report Abuse
IPO Mentor IPO Mentor (900+ Posts, 5200+ Likes)
@ ipo madness,

Due to my Service Exigencies, unable to spend more time at Chittorgarh. Very sorry for that.

About Affe India,

In brief,
One can apply for a listing day target of about 900.
I have already applied through all my account on first day itself.

Thanks.
Aniketiaf
360.5. Aniketiaf  Jul 31, 2019 14:57 I Like It. 2 | Report Abuse
IPO Mentor IPO Mentor (900+ Posts, 5200+ Likes)
@ Tinkerbell,
I will try my level best.
Thanks.
Best wishes
360.6. Best wishes  Aug 8, 2019 14:45 I Like It. 1 | Report Abuse
@Aniketiaf sir,
Affle is hovering around your listing day target of 900. Now what should I do? Please advise as I have 01 lot and not sold.
The BuLLz EyE
359. The BuLLz EyE  Aug 8, 2019 12:27 I Like It. 4 | Report Abuse
Top Contributor Top Contributor (400+ Posts, 600+ Likes)
Jo darr gaya samjho mar gaya

hahaha..

The stock gave another opportunity to buy to those who didnt get allotment
The BuLLz EyE
359.1. The BuLLz EyE  Aug 8, 2019 14:22 I Like It. 3 | Report Abuse
Top Contributor Top Contributor (400+ Posts, 600+ Likes)
Share market has its own way
no one can predict with 100% accuracy
Chem cho
358. Chem cho  Aug 8, 2019 09:57 I Like It. 5 | Report Abuse
IPO Guru IPO Guru (1800+ Posts, 1600+ Likes)
Do not buy stock at the time of listing
Nikhil R
358.6. Nikhil R  Aug 8, 2019 11:44 I Like It. 2 | Report Abuse
Chemcho sir..Your entry/exit strategies for listing day were really helpful to the small investors like us ....Please post the strategy befor listing it will help many..

Thanks.
Splash
358.7. Splash  Aug 8, 2019 13:48 I Like It. 1 | Report Abuse
Now the price is touching 900 levels... It's a portfolio stock
KING VINOD
357. KING VINOD  Aug 8, 2019 13:40 I Like It. 2 | Report Abuse
IPO Guru IPO Guru (1100+ Posts, 2200+ Likes)
Mazagon Dock Shipbuilders - IPO Size Approx 650 cr
ASK Investment Managers - IPO Size Approx 1500 cr
AGS Transact Tech - IPO Size Approx 1000 cr

Mazagon Dock Shipbuilders and ASK Investment Managers this both IPOs will planning by this month end to hit Primary Market.

AGS Transact Tech IPO planning in September Month.

Last 3 IPOs are Very Aggressively Price. So Hope for Reasonable pricing in all up coming IPOs.
KJS
356. KJS  Aug 8, 2019 13:25 I Like It. | Report Abuse
My icici bank amount through UPI still unblock and same confirm with karvy , due to server error amount will unblock by tomorrow eod
mkslko
355. mkslko  Aug 8, 2019 13:07 I Like It. | Report Abuse
Union bank lien unblock or not
k.akash
354. k.akash  Aug 8, 2019 11:44 I Like It. | Report Abuse
I sold 3 applications at 950.
Now down.
rvr
353. rvr  Aug 8, 2019 10:54 I Like It. 2 | Report Abuse
IPO Mentor IPO Mentor (600+ Posts, 600+ Likes)
Remember the words I told....people criticized me....now will go to below IPO price and Enjoy with Eagleeye
Roxpatel
353.1. Roxpatel  Aug 8, 2019 10:59 I Like It. | Report Abuse
ha ha ha, and I bought 100 at 762
Tinkerbell
352. Tinkerbell  Aug 8, 2019 10:49 I Like It. 1 | Report Abuse
IPO Mentor IPO Mentor (600+ Posts, 1300+ Likes)
Just touch 750 on NSE, Only 5 rs above on issue price, a poor show after good listing...!!
Same like team india, Good performance by openers,but poor performance in middle order..!!☺️☺️



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