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Incorporated in 2005, Affle (India) Limited is a mobile marketing firm offering a Consumer and Enterprise Platforms. The platform is built to mitigate digital ad fraud, assisting consumer privacy expectations and improve returns on marketing expenses by delivering mobile ads.
The advertising agencies of business to consumer (B2C) companies uses the consumer platform across different industries. The list of industries includes telecom, fin-tech, e-commerce, retail, FMCG companies, and media.
Affle uses user-intent indicators based on transactional data, marketing attribution and behavioural signals. Based on such information, the company predicts the likely interest of the user. It keeps on updating the system based on data to improve consumer engagement and enable consumer actions. The company runs the campaigns on data intelligence basis to drive high volumes at an efficient price.
The company earns revenue from a cost per converted user (CPCU) basis. The conversion can be based on the transaction (purchase a product or service) and consumer acquisition model (acquire a new consumer). Besides, the company also earns revenue by engagement and awareness type advertising.
Affle also provides end-to-end solutions by developing App, offering enterprise platform, assisting offline e-commerce businesses in offline to online commerce. Microsoft has a 6.48% stake in the Singapore based Affle Holdings.
The competitive strengths of the company are:
1. A high growth market
2. A good track record
3. Low-cost business model
4. Deep understanding of consumer intent and behaviour
5. Global customer base
| IPO Date | Jul 29, 2019 to Jul 31, 2019 |
| Listing Date | Aug 8, 2019 |
| Face Value | ₹10 per share |
| Price | ₹740 to ₹745 per share |
| Lot Size | 20 Shares |
| Total Issue Size | [.] shares (aggregating up to ₹459.00 Cr) |
| Fresh Issue | 1,216,200 shares (aggregating up to ₹90.00 Cr) |
| Offer for Sale | 4,953,020 shares of ₹10 (aggregating up to ₹369.00 Cr) |
| Issue Type | Book Built Issue IPO |
| Listing At | BSE, NSE |
| QIB Shares Offered | 1,835,713 (29.85%) |
| NII (HNI) Shares Offered | 925,385 (15.05%) |
| Retail Shares Offered | 616,923 (10.03%) |
| Anchor Investor Shares Offered | 2,772,483 (45.08%) |
| Total Shares Offered | 3,378,021 |
| Total Shares With Anchor Investor | 6,150,504 |
Affle IPO opens on Jul 29, 2019, and closes on Jul 31, 2019.
| Event | Tentative Date |
|---|---|
| Opening Date | Monday, 29 July 2019 |
| Closing Date | Wednesday, 31 July 2019 |
| Basis of Allotment | Monday, 5 August 2019 |
| Initiation of Refunds | Tuesday, 6 August 2019 |
| Credit of Shares to Demat | Wednesday, 7 August 2019 |
| Listing Date | Thursday, 8 August 2019 |
| Cut-off time for UPI mandate confirmation | 5 PM on Jul 31, 2019 |
The Affle IPO lot size is 20 shares.
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min) | 1 | 20 | ₹14,900 |
| Retail (Max) | 13 | 260 | ₹193,700 |
| Lot Size Calculator | |||
The promoters of our Company, being Anuj Khanna Sohum and Affle Holdings
| Pre Issue Share Holding | 92.17% |
| Post Issue Share Holding | 68.4% |
| Particulars | For the year/period ended (in Rs. 10 Lakhs) | ||||||
|---|---|---|---|---|---|---|---|
| 31-Mar-19 | 31-Mar-18 | 31-Mar-17 | 31-Mar-16 | 31-Mar-15 | 31-Mar-14 | ||
| Total Assets | 935.85 | 580.31 | 486.89 | 539.05 | 288.71 | 141.01 | |
| Total Revenue | 1,177.94 | 837.56 | 656.29 | 879.71 | 393.27 | 148.36 | |
| Profit After Tax | 166.79 | 88.31 | 3.30 | 23.94 | 22.55 | 12.91 | |
| For Fiscal 2019 on a Proforma Basis, revenue from operations was Rs 2,686.09 mn and profit after tax was Rs 517.90 mn | |||||||
The objects for which the company intends to use the Net Proceeds are as follows:
1. Funding the working capital requirements of the Company; and
2. General corporate purposes.
[Dilip Davda] AIL is having a unique business model and has no listed peers to compare with. Its revenue includes nearly 70% global business and the rest from domestic markets. Considering its long term relations with renowned global and domestic clients and the ongoing business, management is confident of improving upon its performance going forward. Being the first mover in the segment, it might create a fancy post listing. AIL runs the asset-light business model with debt-free status. Investors may consider moderate investment for the long term. Read detail review...
The Affle IPO is subscribed 86.48 times on Jul 31, 2019 6:49:02 PM. The public issue subscribed 10.94 times in the retail category, 55.31 times in the QIB category, and 198.69 times in the NII category. Check Day by Day Subscription Details (Live Status)
| Category | Subscription (times) |
|---|---|
| QIB | 55.31 |
| NII | 198.69 |
| Retail | 10.94 |
| Total | 86.48 |
QIB Portion: At least 75% of the offer;
Retail Portion: Not more than 10% of the offer
NII Portion: Not more than 15% of the offer
| Listing Date | Aug 8, 2019 |
| BSE Script Code | 542752 |
| NSE Symbol | AFFLE |
| ISIN | INE00WC01019 |
| Final Issue Price | ₹745 per share |
| Price Details |
|---|
| Final Issue Price |
| Open |
| Low |
| High |
| Last Trade |
| BSE |
|---|
| ₹745.00 |
| ₹929.90 |
| ₹751.05 |
| ₹958.30 |
| ₹875.10 |
| NSE |
|---|
| ₹745.00 |
| ₹926.00 |
| ₹750.00 |
| ₹958.70 |
| ₹873.65 |
Affle (India) Limited
312, B-Wing, Kanakia Wallstreet,
Andheri Kurla Road,
Andheri (East), Mumbai 400 093
Phone: +91 124 4992 914
Email: compliance@affle.com
Website: https://www.affle.com/
Kfin Technologies Limited
Phone: 04067162222, 04079611000
Email: einward.ris@karvy.com
Website: https://karisma.kfintech.com/
Affle IPO is a main-board IPO of [.] equity shares of the face value of ₹10 aggregating up to ₹459.00 Crores. The issue is priced at ₹740 to ₹745 per share. The minimum order quantity is 20 Shares.
The IPO opens on Jul 29, 2019, and closes on Jul 31, 2019.
Kfin Technologies Limited is the registrar for the IPO. The shares are proposed to be listed on BSE, NSE.
The Affle IPO opens on Jul 29, 2019 and closes on Jul 31, 2019.
Affle IPO lot size is 20 Shares and the minimum order quantity is .
You can apply in Affle IPO online using either UPI or ASBA as payment method. ASBA IPO application is available in the net banking of your bank account. UPI IPO application is offered by brokers who don't offer banking services. Read more detail about apply IPO online through Zerodha, Upstox, 5Paisa, Nuvama, ICICI Bank, HDFC Bank and SBI Bank.
The finalization of Basis of Allotment for Affle IPO will be done on Monday, 5 August 2019, and the allotted shares will be credited to your demat account by Wednesday, 7 August 2019. Check the Affle IPO allotment status.
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