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Affle (India) Limited IPO (Affle IPO) Detail

July 29, 2019 - July 31, 2019

Affle IPO is a book built issue of Rs 459.00 crores. The issue is a combination of fresh issue of 0.12 crore shares aggregating to Rs 90.00 crores and offer for sale of 0.5 crore shares aggregating to Rs 369.00 crores.

Affle IPO bidding started from July 29, 2019 and ended on July 31, 2019. The allotment for Affle IPO was finalized on Monday, August 5, 2019. The shares got listed on BSE, NSE on August 8, 2019.

Affle IPO price band is set at ₹740 to ₹745 per share. The minimum lot size for an application is 20 Shares. The minimum amount of investment required by retail investors is ₹14,900.

ICICI Securities Limited and Nomura Financial Advisory And Securities (India) Pvt Ltd are the book running lead managers of the Affle IPO, while Kfin Technologies Limited is the registrar for the issue.

Refer to Affle IPO RHP for detailed information.

Affle IPO Details

IPO Date July 29, 2019 to July 31, 2019
Listing Date August 8, 2019
Face Value ₹10 per share
Price Band ₹740 to ₹745 per share
Lot Size 20 Shares
Total Issue Size[.] shares
(aggregating up to ₹459.00 Cr)
Fresh Issue1,216,200 shares
(aggregating up to ₹90.00 Cr)
Offer for Sale4,953,020 shares of ₹10
(aggregating up to ₹369.00 Cr)
Issue Type Book Built Issue IPO
Listing At BSE, NSE

Affle IPO Reservation

Affle IPO offers 6,150,504 shares. 1,835,713 (29.85%) to QIB, 925,385 (15.05%) to NII, 616,923 (10.03%) to RII 2,772,483 (45.08%) to Anchor investors. 30,846 RIIs will receive minimum 20 shares and (sNII) and (bNII) will receive minimum 280 shares. (in case of oversubscription)

Investor Category Shares OfferedMaximum Allottees
Anchor Investor Shares Offered2,772,483 (45.08%)NA
QIB Shares Offered1,835,713 (29.85%)NA
NII (HNI) Shares Offered925,385 (15.05%)
Retail Shares Offered616,923 (10.03%)30,846
Total Shares Offered6,150,504 (100%)

Affle IPO Timeline (Tentative Schedule)

Affle IPO opens on July 29, 2019, and closes on July 31, 2019.

IPO Open Date Monday, July 29, 2019
IPO Close Date Wednesday, July 31, 2019
Basis of Allotment Monday, August 5, 2019
Initiation of Refunds Tuesday, August 6, 2019
Credit of Shares to Demat Wednesday, August 7, 2019
Listing Date Thursday, August 8, 2019
Cut-off time for UPI mandate confirmation 5 PM on July 31, 2019

Affle IPO Lot Size

Investors can bid for a minimum of 20 shares and in multiples thereof. The below table depicts the minimum and maximum investment by retail investors and HNI in terms of shares and amount.

Application Lots Shares Amount
Retail (Min) 1 20 ₹14,900
Retail (Max) 13 260 ₹193,700
Lot Size Calculator

Affle IPO Promoter Holding

The promoters of our Company, being Anuj Khanna Sohum and Affle Holdings

Share Holding Pre Issue 92.17%
Share Holding Post Issue 68.4%

About Affle (India) Limited

Incorporated in 2005, Affle (India) Limited is a mobile marketing firm offering a Consumer and Enterprise Platforms. The platform is built to mitigate digital ad fraud, assisting consumer privacy expectations and improve returns on marketing expenses by delivering mobile ads.

The advertising agencies of business to consumer (B2C) companies uses the consumer platform across different industries. The list of industries includes telecom, fin-tech, e-commerce, retail, FMCG companies, and media.

Affle uses user-intent indicators based on transactional data, marketing attribution and behavioural signals. Based on such information, the company predicts the likely interest of the user. It keeps on updating the system based on data to improve consumer engagement and enable consumer actions. The company runs the campaigns on data intelligence basis to drive high volumes at an efficient price.

The company earns revenue from a cost per converted user (CPCU) basis. The conversion can be based on the transaction (purchase a product or service) and consumer acquisition model (acquire a new consumer). Besides, the company also earns revenue by engagement and awareness type advertising.

Affle also provides end-to-end solutions by developing App, offering enterprise platform, assisting offline e-commerce businesses in offline to online commerce. Microsoft has a 6.48% stake in the Singapore based Affle Holdings.

The competitive strengths of the company are:

1. A high growth market
2. A good track record
3. Low-cost business model
4. Deep understanding of consumer intent and behaviour
5. Global customer base

Company Financials

Summary of financial Information (Restated)
Particulars For the year/period ended (in Rs. 10 Lakhs)
31-Mar-19 31-Mar-18 31-Mar-17 31-Mar-16 31-Mar-15 31-Mar-14
Total Assets 935.85 580.31 486.89 539.05 288.71 141.01
Total Revenue 1,177.94 837.56 656.29 879.71 393.27 148.36
Profit After Tax 166.79 88.31 3.30 23.94 22.55 12.91
For Fiscal 2019 on a Proforma Basis, revenue from operations was Rs 2,686.09 mn and profit after tax was Rs 517.90 mn

Objects of the Issue (Affle IPO Objectives)

The objects for which the company intends to use the Net Proceeds are as follows:

1. Funding the working capital requirements of the Company; and
2. General corporate purposes.

Affle IPO Review (May apply)

[Dilip Davda]  AIL is having a unique business model and has no listed peers to compare with. Its revenue includes nearly 70% global business and the rest from domestic markets. Considering its long term relations with renowned global and domestic clients and the ongoing business, management is confident of improving upon its performance going forward. Being the first mover in the segment, it might create a fancy post listing. AIL runs the asset-light business model with debt-free status. Investors may consider moderate investment for the long term. Read detail review...

Affle IPO Subscription Status (Bidding Detail)

The Affle IPO is subscribed 86.48 times on July 31, 2019 6:49:02 PM. The public issue subscribed 10.94 times in the retail category, 55.31 times in the QIB category, and 198.69 times in the NII category. Check Day by Day Subscription Details (Live Status)

CategorySubscription (times)

Offer Size Allocated

QIB Portion: At least 75% of the offer;
Retail Portion: Not more than 10% of the offer
NII Portion: Not more than 15% of the offer

Affle IPO Prospectus

Affle IPO Rating

Rating:Rated 4.1 stars
Vote Here ...

Affle IPO Listing Details

Listing Date August 8, 2019
BSE Script Code 542752
Final Issue Price ₹745 per share

Pre-Open Session - NSE Pre-Open Session - BSE

Listing Day Trading Information

Price Details
Final Issue Price
Last Trade

Check IPO Performance…

Affle (India) Limited Contact Details

Affle (India) Limited
312, B-Wing, Kanakia Wallstreet,
Andheri Kurla Road,
Andheri (East), Mumbai 400 093
Phone: +91 124 4992 914

Affle IPO Registrar

Kfin Technologies Limited

Phone: 04067162222, 04079611000

Affle IPO FAQs

Affle IPO is a main-board IPO of [.] equity shares of the face value of ₹10 aggregating up to ₹459.00 Crores. The issue is priced at ₹740 to ₹745 per share. The minimum order quantity is 20 Shares.

The IPO opens on July 29, 2019, and closes on July 31, 2019.

Kfin Technologies Limited is the registrar for the IPO. The shares are proposed to be listed on BSE, NSE.

The Affle IPO opens on July 29, 2019 and closes on July 31, 2019.

Affle IPO lot size is 20 Shares, and the minimum amount required is ₹14,900.

You can apply in Affle IPO online using either UPI or ASBA as payment method. ASBA IPO application is available in the net banking of your bank account. UPI IPO application is offered by brokers who don't offer banking services. Read more detail about apply IPO online through Zerodha, Upstox, 5Paisa, Nuvama, ICICI Bank, HDFC Bank and SBI Bank.

The finalization of Basis of Allotment for Affle IPO will be done on Monday, August 5, 2019, and the allotted shares will be credited to your demat account by Wednesday, August 7, 2019. Check the Affle IPO allotment status.

The Affle IPO listing date is on August 8, 2019.
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Affle IPO Message Board

Ranked Members of Forum  Ranked Members | Members with Most Likes



371. ROCKYBW |   Link |  Bookmark |September 5, 2019 7:07:28 PM
370. Garnet |   Link |  Bookmark |August 21, 2019 5:56:05 PM
Dear Team,
Those applicants whose accounts are still blocked can contact Mr Anil/ Mr Madhu of Karvy @ 0 40 33215136
Email ID:
369. Devil |   Link |  Bookmark |August 14, 2019 9:16:42 AM
15 days left but still, money Blocked in my 3 accounts through applied Bhim UPI . biggest blander
369.1. Devil |   Link |  Bookmark |August 14, 2019 11:13:27 PM
Today 5 PM block amount Cleared. But I have must say that Online ASBA is far better than Bhim UPI. ASBA system is a headache-free mediator to apply an IPO.
368. Shakil panwala |   Link |  Bookmark |August 14, 2019 6:19:48 PM
Affle India amount is unblocked and credited in cbi account. If anyone has issue till now please complain through Mailor direct message in bhim Twitter, npci Twitter, karvy registrar, ICICI and nomura lead manager and local bank branch Issue will be resolved. Mail I'd is given in dhrp of affle India. Tq
367. Shakil panwala |   Link |  Bookmark |August 14, 2019 11:40:03 AM
Self certified syndicate Bank ICICI has unblocked the fund on 6/8/2019. When u check allotment status of affle ipo fund unblocked showing on lower page. There is no issue of karvy registrar. The fund is not unblocked by NPCI . Complain in bhim through Twitter with direct contact. Toll free number is not responding of bhim. There is no option to complain from application. All investors suffer from this unblock issue.
367.1. Manoj Patel |   Link |  Bookmark |August 14, 2019 6:11:33 PM
Same issue 15 day amount hold 6 account hdfc sbi icci bank
366. mkslko |   Link |  Bookmark |August 9, 2019 7:18:33 PM
My amount is still blocked in union bank have someone the same issue or please guide how unblock my money through online
366.2. Roxpatel |   Link |  Bookmark |August 12, 2019 8:30:54 AM
IPO Mentor IPO Mentor (600+ Posts, 700+ Likes)
This is the main reason why next IPOs didn't get good subscription figures..!
366.3. Manoj Patel |   Link |  Bookmark |August 13, 2019 4:27:41 PM
Plz my sib hdfc icic bank affeld ipi amounts till hold kise contact karu koi idea????
365. rvr |   Link |  Bookmark |August 12, 2019 4:58:16 PM
This is what I said sometime back during IPO susbscription....dont rely on Eagleeye & I know the recommendation on an wise person to take the profit and move on...............I also applied & booked profit & bought reliable HDFC twins & reliance which is most reliable and available at dead cheap for next 5 years.................
364. Eagleye |   Link |  Bookmark |August 7, 2019 11:28:08 PM
IPO Guru IPO Guru (6600+ Posts, 21900+ Likes)
Affle IPO

... is expected to list 1020-1150 assuming Nifty +/- 50 points from today's closing ... going forward, we could very well see 1250-1400 ... much sooner than you expect.
364.7. Cautious ipo |   Link |  Bookmark |August 8, 2019 5:27:54 PM
IPO Guru IPO Guru (1900+ Posts, 1100+ Likes)
You should avoid predicting new ipo after listing price behaviour
364.8. crsl |   Link |  Bookmark |August 12, 2019 11:22:01 AM
IPO Mentor IPO Mentor (600+ Posts, 300+ Likes)

S Chand & Company
Issue price - 670
Listing - May 9, 2017
Life time high - 707 (on listing day)
Life time low - 58 (Aug 5, 2019)
Last trading price -- 60.40

Eagle eye on May 8, 2017 (14:58)
SChand IPO
Do not sell on listing day ... will give a surprise move few days after listing ...
TARGET 825/- Ganesh Chaturthi

Eagle eye on Jun 9, 2017 (14:58) (Share trading around 550)
Today is start of the upward trajectory in SChand ... those who have not sold as yet ... hold tight for the next 2 months ... see fireworks by Ganesh Chaturthi ... 25th August ...

share price on 25th August 2017 (closing of 24th Aug) --- 473.45

LAST TRADING PRICE (9th Aug 2019) - 60.40
363. Manoj Patel |   Link |  Bookmark |August 9, 2019 12:32:27 PM
362. Best wishes |   Link |  Bookmark |August 8, 2019 7:00:51 PM
Ish mamle Mai Aniketiaf sir ka prediction reality k jyada kareeb rahta hai. Jab sare log 250 ka GMP Bata rahe the, tab v unhone 900 ka he target Diya tha.
361. KING VINOD |   Link |  Bookmark |August 8, 2019 9:45:11 AM
IPO Guru IPO Guru (2400+ Posts, 5300+ Likes)
Affle India Limited IPO
Equilibrium Average Price settled in NSE at @b 926
Equilibrium Average Price settled in BSE at @ 929.90
Listing at 926 @ 24.30 % Premium.
Enjoy Profits.
361.6. KING VINOD |   Link |  Bookmark |August 8, 2019 10:54:17 AM
IPO Guru IPO Guru (2400+ Posts, 5300+ Likes)
@ Jlgar
see now CMP 780
As i said it came down today till 750
i hope you exited the positions around 950 levels
361.7. JIgar A |   Link |  Bookmark |August 8, 2019 4:50:52 PM
Top Contributor Top Contributor (400+ Posts, 300+ Likes)
Yes sir i exit on 936.
360. Aniketiaf |   Link |  Bookmark |July 30, 2019 6:03:25 PM
IPO Guru IPO Guru (1800+ Posts, 10200+ Likes)
@ ipo madness,

Due to my Service Exigencies, unable to spend more time at Chittorgarh. Very sorry for that.

About Affe India,

In brief,
One can apply for a listing day target of about 900.
I have already applied through all my account on first day itself.

360.5. Aniketiaf |   Link |  Bookmark |July 31, 2019 2:57:53 PM
IPO Guru IPO Guru (1800+ Posts, 10200+ Likes)
@ Tinkerbell,
I will try my level best.
360.6. Best wishes |   Link |  Bookmark |August 8, 2019 2:45:53 PM
@Aniketiaf sir,
Affle is hovering around your listing day target of 900. Now what should I do? Please advise as I have 01 lot and not sold.
359. The BuLLz EyE |   Link |  Bookmark |August 8, 2019 12:27:29 PM
IPO Mentor IPO Mentor (800+ Posts, 1100+ Likes)
Jo darr gaya samjho mar gaya


The stock gave another opportunity to buy to those who didnt get allotment
359.1. The BuLLz EyE |   Link |  Bookmark |August 8, 2019 2:22:32 PM
IPO Mentor IPO Mentor (800+ Posts, 1100+ Likes)
Share market has its own way
no one can predict with 100% accuracy
358. Chem cho |   Link |  Bookmark |August 8, 2019 9:57:38 AM
IPO Guru IPO Guru (2500+ Posts, 2700+ Likes)
Do not buy stock at the time of listing
358.6. Nikhil R |   Link |  Bookmark |August 8, 2019 11:44:58 AM
Chemcho sir..Your entry/exit strategies for listing day were really helpful to the small investors like us ....Please post the strategy befor listing it will help many..

358.7. Splash |   Link |  Bookmark |August 8, 2019 1:48:19 PM
Now the price is touching 900 levels... It's a portfolio stock
357. KING VINOD |   Link |  Bookmark |August 8, 2019 1:40:41 PM
IPO Guru IPO Guru (2400+ Posts, 5300+ Likes)
Mazagon Dock Shipbuilders - IPO Size Approx 650 cr
ASK Investment Managers - IPO Size Approx 1500 cr
AGS Transact Tech - IPO Size Approx 1000 cr

Mazagon Dock Shipbuilders and ASK Investment Managers this both IPOs will planning by this month end to hit Primary Market.

AGS Transact Tech IPO planning in September Month.

Last 3 IPOs are Very Aggressively Price. So Hope for Reasonable pricing in all up coming IPOs.
356. KJS |   Link |  Bookmark |August 8, 2019 1:25:21 PM
My icici bank amount through UPI still unblock and same confirm with karvy , due to server error amount will unblock by tomorrow eod
355. mkslko |   Link |  Bookmark |August 8, 2019 1:07:18 PM
Union bank lien unblock or not
354. k.akash |   Link |  Bookmark |August 8, 2019 11:44:06 AM
I sold 3 applications at 950.
Now down.
353. rvr |   Link |  Bookmark |August 8, 2019 10:54:25 AM
Remember the words I told....people criticized will go to below IPO price and Enjoy with Eagleeye
353.1. Roxpatel |   Link |  Bookmark |August 8, 2019 10:59:42 AM
IPO Mentor IPO Mentor (600+ Posts, 700+ Likes)
ha ha ha, and I bought 100 at 762
352. Tinkerbell |   Link |  Bookmark |August 8, 2019 10:49:37 AM (800+ Posts, 1800+ Likes)
Just touch 750 on NSE, Only 5 rs above on issue price, a poor show after good listing...!!
Same like team india, Good performance by openers,but poor performance in middle order..!!☺️☺️