SRS Limited IPO (SRS IPO) Detail

Aug 23, 2011 - Aug 26, 2011

Incorporated in 2000, SRS Limited is engaged in the business of Cinema Exhibition, Food & Beverages, Retail and Manufacturing & Retailing of Jewellery operations.

Company operates 23 SRS Value Bazaar retail stores, 15 food courts and 30 cinema screens in North India. The company also operates five jewellery retail and wholesale outlets and a jewellery manufacturing unit in Delhi.

SRS Cinemas is the cinema exhibition brand under which the Company operates a chain of cinemas spread across six cities. This includes 11 properties at strategic locations having 30 screens and 7,608 seats. The food courts are run under the SRS 7dayz and Punjabi Haandi brands and currently, the Company operates 15 food courts across North and Central India. The Company operates a chain of retail stores under the brand name of SRS Value Bazaar that offer FMCG products. SRS Fashion Wear is the other brand under which the Company retails multi-brand apparels. Company has 23 retail stores in North India. They also sell a wide range of gold and diamond jewellery under the brand name of SRS Jewells.

SRS IPO Details

IPO Date Aug 23, 2011 to Aug 26, 2011
Listing Date Sep 16, 2011
Face Value ₹10 per share
Price ₹58 to ₹65 per share
Lot Size 100 Shares
Total Issue Size35,000,000 shares
(aggregating up to ₹203.00 Cr)
Issue Type Book Built Issue IPO
Listing At BSE, NSE

SRS IPO Reservation

QIB Shares Offered17,500,000 (50.00%)
NII (HNI) Shares Offered5,250,000 (15.00%)
Retail Shares Offered12,250,000 (35.00%)
Total Shares Offered35,000,000

SRS IPO Lot Size

The SRS IPO lot size is 100 shares.

Application Lots Shares Amount
Retail (Min) 1 100 ₹6,500
Retail (Max) 30 3000 ₹195,000
Lot Size Calculator

Company Financials

ParticularsFor the year/period ended (in Rs. Million)
Total Income20,775.3413,298.625,144.581,877.95595.55
Profit After Tax (PAT)373.88261.5755.91104.75101.11

Objects of the Issue

The objects of this Public Issue are to raise funds for:

1. Setting up of cinemas;
2. Setting up of food courts and restaurants;
3. Setting up of retail stores;
4. Setting up of jewellery manufacturing facility and jewellery retail stores;
5. General Corporate Purposes; and
6. Issue related expenses.

SRS IPO Subscription Status (Bidding Detail)

The SRS IPO is subscribed 1.25 times on Aug 26, 2011 6:00:00 PM. The public issue subscribed 0.32 times in the retail category, 0.75 times in the QIB category, and 5.11 times in the NII category. Check Day by Day Subscription Details (Live Status)

CategorySubscription (times)

SRS Limited IPO Grading

ICRA has assigned an IPO Grade 3 to SRS Limited IPO. This means as per ICRA, company has 'Average Fundamentals'. ICRA assigns IPO grading on a scale of 5 to 1, with Grade 5 indicating strong fundamentals and Grade 1 indicating poor fundamentals. Read SRS Ltd IPO Report

SRS IPO Prospectus

SRS IPO Rating

Rating:Rated 3.7 stars
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SRS IPO Listing Details

Listing Date Sep 16, 2011
BSE Script Code 533569
ISIN INE219H01039
Final Issue Price ₹58 per share

Pre-Open Session - NSE

Listing Day Trading Information

Price Details
Final Issue Price
Last Trade

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Company Contact Information

SRS Limited
SRS Multiplex,
City Centre, Sector-12
Faridabad, Haryana -121007, India
Phone: 91 129 428 2801 -808
Email: ipo@srsparivar.com
Website: http://www.srsparivar.com

SRS IPO Registrar

Beetal Financial & Computer Services (P) Limited

Phone: +91 11 29961281
Email: srs_ipo@beetalfinancial.com
Website: http://www.beetalfinancial.com


SRS IPO is a main-board IPO of 35,000,000 equity shares of the face value of ₹10 aggregating up to ₹203.00 Crores. The issue is priced at ₹58 to ₹65 per share. The minimum order quantity is 100 Shares.

The IPO opens on Aug 23, 2011, and closes on Aug 26, 2011.

Beetal Financial & Computer Services (P) Limited is the registrar for the IPO. The shares are proposed to be listed on BSE, NSE.

The SRS IPO opens on Aug 23, 2011 and closes on Aug 26, 2011.

SRS IPO lot size is 100 Shares and the minimum order quantity is .

You can apply in SRS IPO online using either UPI or ASBA as payment method. ASBA IPO application is available in the net banking of your bank account. UPI IPO application is offered by brokers who don't offer banking services. Read more detail about apply IPO online through Zerodha, Upstox, 5Paisa, Nuvama, ICICI Bank, HDFC Bank and SBI Bank.

The finalization of Basis of Allotment for SRS IPO will be done on [.], and the allotted shares will be credited to your demat account by [.]. Check the SRS IPO allotment status.

The SRS IPO listing date is on Sep 16, 2011.
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SRS IPO Message Board

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86. gundu anna |   Link |Sep 16, 2011 9:20:26 PM
Top Contributor Top Contributor (500+ Posts, 100+ Likes)
89. Sreedhar.

My only point is we should avoid telling this will go to that price and that will come to this price. In third class issues no body can predict what will happen. Not to make just a joke... regarding ONGC, I am happy that Govt differed it. All speculators trapped....
85. Sreedhar |   Link |Sep 16, 2011 8:54:47 PM (900+ Posts)
gundu anna,
I did not apply for SRS OK.The fact that the idiot management inspite of filling up the issue with friends & family could not give a exit price is a pity for those faithfuls.Based on assumption he will give a exit price to the faithfuls I thought they will take to 65.Poor fellows the investors got a good whammy.I neither applied for it nor encouraged to apply.
It is great achievement for me that people who had heeded to my call & not shorted ONGC saved a princely 20 K.So do not become a clown by laughing upon yourself.
84. CHD |   Link |Sep 16, 2011 7:10:26 PM
IPO Guru IPO Guru (1100+ Posts, 500+ Likes)


83. SkDash |   Link |Sep 16, 2011 3:39:12 PM
Top Contributor Top Contributor (1000+ Posts, 200 Likes)

Is it virtual buying or actual ? Is yr SL is 0 ?
82. BHUPS |   Link |Sep 16, 2011 3:15:27 PM
look SRS going to shoot up like rocket buy buy buy
81. BHUPS |   Link |Sep 16, 2011 2:54:02 PM
Bought 1000 @ 48 another 1000 @ 38 and another 2000 @ 34 my average is 38.5 looking to buy another 4000 if come down to 28 with a 2-3 days target of Rs. 45-50 range
80. SkDash |   Link |Sep 16, 2011 1:32:26 PM
Top Contributor Top Contributor (1000+ Posts, 200 Likes)
KKN Sir-welcome. I think it will be test match now.

Anyway, when we will leave for shopping ?
79. KK Natarajan |   Link |Sep 16, 2011 1:04:26 PM (500+ Posts)
Done and dusted. Sitting in the audience near SkDash's seat.
78. SkDash |   Link |Sep 16, 2011 11:45:19 AM
Top Contributor Top Contributor (1000+ Posts, 200 Likes)
any news on RBI credit policy ? Is it pause/ 0.25/ 0.50 ?
77. Sreedhar |   Link |Sep 16, 2011 11:35:52 AM (900+ Posts)
Jubilant good one :p
76. JUBILANT |   Link |Sep 16, 2011 10:58:18 AM
deep fry still, no respite ,jaipur and Ahamadabad is taking knockout on noida people for holding their grip
75. Allan Stanley |   Link |Sep 16, 2011 10:39:33 AM
wad the hell! lost RS 5000 bot @48 sold @43
74. SkDash |   Link |Sep 16, 2011 10:31:57 AM
Top Contributor Top Contributor (1000+ Posts, 200 Likes)
position closed. now only audience and cheering to players like KKN, Ravi, Sreedhar and Others
73. KK Natarajan |   Link |Sep 16, 2011 9:51:11 AM (500+ Posts)
Shorted at 53.55. Covered 50% at 46.05, 25 % at 42 and for the remaining 25% put a target of 35. Watching closely as the recent listings have trapped traders on both sides.
72. MOGLI |   Link |Sep 16, 2011 9:47:19 AM
SELL SELL ----- immediate
71. SkDash |   Link |Sep 16, 2011 9:37:34 AM
Top Contributor Top Contributor (1000+ Posts, 200 Likes)
I think 40% down at the end of the day. but punters may trap us and will try to swing to cut both longer as well shorters. So i am in with strict SL
70. BHUPS |   Link |Sep 16, 2011 9:22:22 AM
Definately a buy at current rate of Rs. 48
69. BHUPS |   Link |Sep 16, 2011 9:21:37 AM
FII will surly be in buying mood at Rs. 50 or low so buy at Rs. 50
68. BHUPS |   Link |Sep 16, 2011 9:19:11 AM
it can give ample profit to day trader short any above 70 with stop loss of Rs. +5 similarly buy at any price below 55 with stop loss of -5
67. JUBILANT |   Link |Sep 16, 2011 9:11:59 AM
DEAR SK dassji,
your prediction & target in brooks was worked outstanding.