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Veritaas Advertising Limited IPO (Veritaas Advertising IPO) Detail

May 13, 2024 - May 15, 2024

Veritaas Advertising IPO is a book built issue of Rs 8.48 crores. The issue is entirely a fresh issue of 7.44 lakh shares.

Veritaas Advertising IPO bidding started from May 13, 2024 and ended on May 15, 2024. The allotment for Veritaas Advertising IPO was finalized on Thursday, May 16, 2024. Veritaas Advertising IPO will be listed on NSE SME on May 21, 2024.

Veritaas Advertising IPO price band is set at ₹109 to ₹114 per share. The minimum lot size for an application is 1200 Shares. The minimum amount of investment required by retail investors is ₹136,800. The minimum lot size investment for HNI is 2 lots (2,400 shares) amounting to ₹273,600.

Horizon Management Private Limited is the book running lead manager of the Veritaas Advertising IPO, while Mas Services Limited is the registrar for the issue. The market maker for Veritaas Advertising IPO is Horizon Financial Consultants.

Refer to Veritaas Advertising IPO RHP for detailed information.

Veritaas Advertising IPO Details

IPO Date May 13, 2024 to May 15, 2024
Listing Date May 21, 2024
Face Value ₹10 per share
Price Band ₹109 to ₹114 per share
Lot Size 1200 Shares
Total Issue Size744,000 shares
(aggregating up to ₹8.48 Cr)
Fresh Issue744,000 shares
(aggregating up to ₹8.48 Cr)
Issue Type Book Built Issue IPO
Listing At NSE SME
Share holding pre issue2,079,000
Share holding post issue2,823,000
Market Maker portion37,200 shares
Horizon Financial Consultants

Veritaas Advertising IPO Reservation

Veritaas Advertising IPO offers 744,000 shares. 177,600 (23.87%) to QIB, 106,800 (14.35%) to NII, 248,400 (33.39%) to RII and 174,000 (23.39%) to Anchor investors.

Investor Category Shares Offered
Anchor Investor Shares Offered174,000 (23.39%)
Market Maker Shares Offered37,200 (5.00%)
QIB Shares Offered177,600 (23.87%)
NII (HNI) Shares Offered106,800 (14.35%)
Retail Shares Offered248,400 (33.39%)
Total Shares Offered744,000 (100%)

Veritaas Advertising IPO Anchor Investors Details

Veritaas Advertising IPO raises Rs 1.98 crore from anchor investors. Veritaas Advertising IPO Anchor bid date is May 10, 2024. Veritaas Advertising IPO Anchor Investors list

Bid Date May 10, 2024
Shares Offered 174,000
Anchor Portion Size (In Cr.) 1.98
Anchor lock-in period end date for 50% shares (30 Days) June 15, 2024
Anchor lock-in period end date for remaining shares (90 Days) August 14, 2024

Veritaas Advertising IPO Timeline (Tentative Schedule)

Veritaas Advertising IPO opens on May 13, 2024, and closes on May 15, 2024.

IPO Open Date Monday, May 13, 2024
IPO Close Date Wednesday, May 15, 2024
Basis of Allotment Thursday, May 16, 2024
Initiation of Refunds Friday, May 17, 2024
Credit of Shares to Demat Friday, May 17, 2024
Listing Date Tuesday, May 21, 2024
Cut-off time for UPI mandate confirmation 5 PM on May 15, 2024

Veritaas Advertising IPO Lot Size

Investors can bid for a minimum of 1200 shares and in multiples thereof. The below table depicts the minimum and maximum investment by retail investors and HNI in terms of shares and amount.

Application Lots Shares Amount
Retail (Min) 1 1200 ₹136,800
Retail (Max) 1 1200 ₹136,800
HNI (Min) 2 2,400 ₹273,600
Lot Size Calculator

Veritaas Advertising IPO Promoter Holding

The promoters of the Company are Debojyoti Banerjee, Sangita Debnath and Mina Debnath.

Share Holding Pre Issue 88.74%
Share Holding Post Issue 88.74%

About Veritaas Advertising Limited

Incorporated on July 31, 2018, Veritas Advertising Limited is a comprehensive advertising agency that provides 360-degree services across various platforms.

The company owns advertising spaces in West Bengal, Guwahati, and Shillong, making it one of the few media-owning marketing and advertising agencies. The company also operate in Delhi, Mumbai, and Pune.

The company offers a premium ecosystem and comprehensive advertising solutions platform for advertising media services. This includes Brand Strategy, Events, and Outdoor (OOH) Media services, which cover various advertisement modes like police booth hoardings, newspaper insertions, brochures, and display of outdoor hoardings, among others.

The company's service offering includes

  1. Create brand presence & educate your customers;
  2. Increase brand reach & visibility;
  3. Create high recall and goodwill for the brand;
  4. Engage & interact with your targeted customers; and
  5. Increase sales & boost conversions.

The clientele of the company includes some well-known names such as TVS, Honda, Ultratech Cement, Star Cement, Greenply, ITC Limited, Raipur Electronics, Mitsubishi Electrics, ILS Hospitals, ICA, Delhi Public School so on and so forth.

As of January 31, 2024, the Company has 71 employees on its payroll.

Veritaas Advertising Limited Financial Information (Restated)

Period Ended10 Feb 202431 Mar 202331 Mar 202231 Mar 2021
Assets926.51530.58269.00152.32
Revenue786.75786.75339.22234.21
Profit After Tax156.7943.8912.5819.72
Net Worth354.3989.6045.7125.13
Reserves and Surplus146.4980.6036.7124.13
Total Borrowing228.17134.0374.73
Amount in ₹ Lakhs

Key Performance Indicator

The market capitalization of Veritaas Advertising IPO is Rs 32.18 Cr.

KPI as of February 10, 2024.

KPI Values
ROE44.24%
ROCE39.65%
Debt/Equity0.64
RoNW44.23%
P/BV6.69
PAT Margin (%)17.36
Pre IPO Post IPO
EPS (Rs) 2.116.66
P/E (x) 5417.1
Note:
  • The Pre IPO EPS is calculated based on Pre issue shareholding as on date of RHP and the latest FY earnings as of March 31, 2023 that is available in RHP.
  • The Post Issue EPS is calculated based on the Post issue shareholding and annualized FY earnings of February 10, 2024 that is available in RHP.

Objects of the Issue (Veritaas Advertising IPO Objectives)

The Company proposes to utilize the Net Proceeds from the Issue towards the following objects:

  1. Funding the capital expenditure towards setting up of new Police Booths in West Bengal, Assam, Maharashtra and Delhi;
  2. Funding the capital expenditure in Pole Kiosks for setting up of traffic signal point displays in Kolkata, Mumbai and Pune;
  3. General Corporate Purposes

Veritaas Advertising IPO Review (May apply)

[Dilip Davda]   The company is operating in a highly competitive and fragmented segment. It marked boosted top and bottom lines from FY23 onwards. Based on FY24 super earnings, the issue appears aggressively priced. Tiny paid-up equity capital post-IPO indicates longer gestation period for migration to main board. Investors may park moderate fund for the medium term. Read detail review...


Veritaas Advertising IPO Subscription Status (Bidding Detail)

The Veritaas Advertising IPO is subscribed 621.62 times on May 15, 2024 6:19:58 PM. The public issue subscribed 989.44 times in the retail category, 102.41 times in the QIB category, and 629.56 times in the NII category. Check Day by Day Subscription Details (Live Status)

CategorySubscription (times)
QIB102.41
NII629.56
Retail989.44
Total621.62

Total Application : 204,814 (989.44 times)

Veritaas Advertising IPO Prospectus

Veritaas Advertising IPO Rating

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Veritaas Advertising IPO Listing Details

Listing Date May 21, 2024
BSE Script Code
NSE Symbol VERITAAS
ISIN INE0SRI01019
Final Issue Price ₹114 per share

Pre-Open Session - NSE

Veritaas Advertising Limited Contact Details

Veritaas Advertising Limited
38/2A, Gariahat South Road, Dhakuria
Rash Behari Avenue
Kolkata - 700 029,
Phone: +91 33 4044 6683
Email: info@veritaasadvertising.com
Website: http://www.veritaasadvertising.com/

Veritaas Advertising IPO Registrar

Mas Services Limited

Phone: (011) 2610 4142
Email: ipo@masserv.com
Website: https://www.masserv.com/opt.asp

Veritaas Advertising IPO - Buy or Not

Veritaas Advertising IPO Recommendation Summary

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Brokers 1 0 0
Members 0 0 0

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Veritaas Advertising IPO FAQs

Veritaas Advertising IPO is a SME IPO of 744,000 equity shares of the face value of ₹10 aggregating up to ₹8.48 Crores. The issue is priced at ₹109 to ₹114 per share. The minimum order quantity is 1200 Shares.

The IPO opens on May 13, 2024, and closes on May 15, 2024.

Mas Services Limited is the registrar for the IPO. The shares are proposed to be listed on NSE SME.

Zerodha customers can apply online in Veritaas Advertising IPO using UPI as a payment gateway. Zerodha customers can apply in Veritaas Advertising IPO by login into Zerodha Console (back office) and submitting an IPO application form.

Steps to apply in Veritaas Advertising IPO through Zerodha

  1. Visit the Zerodha website and login to Console.
  2. Go to Portfolio and click the IPOs link.
  3. Go to the 'Veritaas Advertising IPO' row and click the 'Bid' button.
  4. Enter your UPI ID, Quantity, and Price.
  5. ‘Submit’ IPO application form.
  6. Visit the UPI App (net banking or BHIM) to approve the mandate.

Visit Zerodha IPO Application Process Review for more detail.

The Veritaas Advertising IPO opens on May 13, 2024 and closes on May 15, 2024.

Veritaas Advertising IPO lot size is 1200 Shares, and the minimum amount required is ₹136,800.

You can apply in Veritaas Advertising IPO online using either UPI or ASBA as payment method. ASBA IPO application is available in the net banking of your bank account. UPI IPO application is offered by brokers who don't offer banking services. Read more detail about apply IPO online through Zerodha, Upstox, 5Paisa, Nuvama, ICICI Bank, HDFC Bank and SBI Bank.

The finalization of Basis of Allotment for Veritaas Advertising IPO will be done on Thursday, May 16, 2024, and the allotted shares will be credited to your demat account by Friday, May 17, 2024. Check the Veritaas Advertising IPO allotment status.

The Veritaas Advertising IPO listing date is on May 21, 2024.
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