FREE Account Opening + No Clearing Fees
Loading...

Ethos Limited IPO (Ethos Limited IPO) Detail

May 18, 2022 - May 20, 2022

Ethos Limited IPO is a book built issue of Rs 472.29 crores. The issue is a combination of fresh issue of 0.43 crore shares aggregating to Rs 375.00 crores and offer for sale of 0.11 crore shares aggregating to Rs 97.29 crores.

Ethos Limited IPO bidding started from May 18, 2022 and ended on May 20, 2022. The allotment for Ethos Limited IPO was finalized on Wednesday, May 25, 2022. The shares got listed on BSE, NSE on May 30, 2022.

Ethos Limited IPO price band is set at ₹836 to ₹878 per share. The minimum lot size for an application is 17 Shares. The minimum amount of investment required by retail investors is ₹14,926.

Emkay Global Financial Services Ltd and Incred Capital Financial Services Pvt Ltd are the book running lead managers of the Ethos Limited IPO, while Kfin Technologies Limited is the registrar for the issue.

Refer to Ethos Limited IPO RHP for detailed information.

Ethos Limited IPO Details

IPO Date May 18, 2022 to May 20, 2022
Listing Date May 30, 2022
Face Value ₹10 per share
Price Band ₹836 to ₹878 per share
Lot Size 17 Shares
Total Issue Size5,379,108 shares
(aggregating up to ₹472.29 Cr)
Fresh Issue4,271,071 shares
(aggregating up to ₹375.00 Cr)
Offer for Sale1,108,037 shares of ₹10
(aggregating up to ₹97.29 Cr)
Issue Type Book Built Issue IPO
Listing At BSE, NSE

Ethos Limited IPO Reservation

Ethos Limited IPO offers 3,979,957 shares. 1,183,115 (29.73%) to QIB, 839,053 (21.08%) to NII, 1,957,789 (49.19%) to RII. 115,164 RIIs will receive minimum 17 shares and (sNII) and (bNII) will receive minimum 238 shares. (in case of oversubscription)

Investor Category Shares OfferedMaximum Allottees
Anchor Investor Shares Offered-NA
QIB Shares Offered1,183,115 (29.73%)NA
NII (HNI) Shares Offered839,053 (21.08%)
Retail Shares Offered1,957,789 (49.19%)115,164
Total Shares Offered3,979,957 (100%)

Ethos Limited IPO Timeline (Tentative Schedule)

Ethos Limited IPO opens on May 18, 2022, and closes on May 20, 2022.

IPO Open Date Wednesday, May 18, 2022
IPO Close Date Friday, May 20, 2022
Basis of Allotment Wednesday, May 25, 2022
Initiation of Refunds Thursday, May 26, 2022
Credit of Shares to Demat Friday, May 27, 2022
Listing Date Monday, May 30, 2022
Cut-off time for UPI mandate confirmation 5 PM on May 20, 2022

Ethos Limited IPO Lot Size

Investors can bid for a minimum of 17 shares and in multiples thereof. The below table depicts the minimum and maximum investment by retail investors and HNI in terms of shares and amount.

Application Lots Shares Amount
Retail (Min) 1 17 ₹14,926
Retail (Max) 13 221 ₹194,038
Lot Size Calculator

Ethos Limited IPO Promoter Holding

Yashovardhan Saboo, KDDL Limited and Mahen Distribution Limited are the company promoters.

Share Holding Pre Issue 81.01%
Share Holding Post Issue 61.65%

About Ethos Limited

Ethos Limited is the largest luxury and premium watch retailer in India. The company delivers premium luxury watches through websites, social media platforms and physical stores. Ethos Limited operates on an omnichannel model and allows customers to order products either offline or online and have the flexibility of buying products at one store and returning at another or browsing product catalogues and placing orders online with doorstep delivery.

The company's watch portfolio has 50 premium brands including Omega, IWC Schaffhausen, Jaeger LeCoultre, Panerai, Bvlgari, H. Moser & Cie, Rado, Longines, Baume & Mercier, Oris SA, Corum, Carl F. Bucherer, Tissot, Raymond Weil, Louis Moinet and Balmain.

The company has 50 physical retail stores in 17 cities in India including New Delhi Mumbai, Bengaluru, Hyderabad, Chennai, Kolkata, Chandigarh, Ahmedabad, Jaipur, Lucknow, Gurgaon, Guwahati, Ludhiana, Nagpur, Noida, Pune and Thane. Ethos Limited has 7,000 different premium watches and 30,000 watches in stock at any given time.

As of December 31, 2021, the company's website had 21,844,216 visitor sessions.

Competitive Strengths:

  1. Access to a large base of luxury Customer.
  2. Deep understanding of digital and Omnichannel commerce.
  3. Strategically located and well-invested store network with an attractive in-store experience.
  4. Strong and long-standing relationships with luxury watch brands and luxury groups.
  5. Leadership position in an attractive luxury watch market.
  6. Experienced and committed management team with a proven track record.

Company Financials

Summary of financial Information (Restated Consolidated)
Particulars For the year/period ended (Rs in Lakhs)
  31-Dec-21 31-Mar-21 31-Mar-20 31-Mar-19
Total Assets 49,399.31 39,204.38 42,195.65 36,892.56
Total Revenue 42,934.76 40,314.23 46,100.56 44,509.63
Profit After Tax 1,598.78 578.53 -133.40 988.88

Key Performance Indicator

The market capitalization of Ethos Limited IPO is Rs 2050.06 Cr.

Pre IPO Post IPO
P/E (x) 96

Objects of the Issue (Ethos Limited IPO Objectives)

The company propose to utilise the Net Proceeds towards funding the following objects:

  1. Repayment or pre-payment, in full or in part, of all or certain borrowings availed by our Company.
  2. Funding working capital requirements of our Company.
  3. Financing the capital expenditure for establishing new stores.
  4. Financing the renovation of certain existing stores and upgradation of enterprise resource planning software.
  5. General corporate purpose.

Ethos Limited IPO Review (Avoid)

[Dilip Davda]  The company has posted inconsistency in its financial performance and the super earnings for 9M-FY22 raise eyebrows as well as concern over sustainability going forward. It is asking for a higher price at the upper band against pre-IPO placement done at Rs. 826 in March 2022. Even if we arrive at the P/E based on its super earnings, the issue is highly priced at 96 plus and based on its FY21 earnings, it stands at 354. There is no harm in skipping this pricy IPO. Read detail review...


Ethos Limited IPO Subscription Status (Bidding Detail)

The Ethos Limited IPO is subscribed 1.04 times on May 20, 2022 5:00:00 PM. The public issue subscribed 0.84 times in the retail category, 1.06 times in the QIB category, and 1.48 times in the NII category. Check Day by Day Subscription Details (Live Status)

CategorySubscription (times)
QIB1.06
NII1.48
Retail0.84
Total1.04

Ethos Limited IPO Prospectus

Ethos Limited IPO Rating

383
3.1
Rating:Rated 3.1 stars
Vote Here ...

Ethos Limited IPO Listing Details

Listing Date May 30, 2022
BSE Script Code 543532
NSE Symbol ETHOSLTD
ISIN INE04TZ01018
Final Issue Price ₹878 per share

Pre-Open Session - NSE Pre-Open Session - BSE

Listing Day Trading Information

Price Details
Final Issue Price
Open
Low
High
Last Trade
BSE
₹878.00
₹830.00
₹774.00
₹839.65
₹802.60
NSE
₹878.00
₹825.00
₹773.00
₹839.95
₹803.10

Check IPO Performance…

Ethos Limited Contact Details

Ethos Limited
Plot No. 3,
Sector- III, Parwanoo,
Himachal Pradesh -173 220
Phone: + 91 1792 232 462/233 402
Email: anil.dhiman@ethoswatches.com
Website: https://www.ethoswatches.com/

Ethos Limited IPO Registrar

Kfin Technologies Limited

Phone: 04067162222, 04079611000
Email: ethosltd@kfintech.com
Website: https://kosmic.kfintech.com/ipostatus/

Ethos Limited IPO - Buy or Not

Ethos Limited IPO Recommendation Summary

Review By Subscribe Neutral Avoid
Brokers 2 0 2
Members 1 4 14

Read All Reviews Post Your Review Manage Reviews

Ethos Limited IPO FAQs

Ethos Limited IPO is a main-board IPO of 5,379,108 equity shares of the face value of ₹10 aggregating up to ₹472.29 Crores. The issue is priced at ₹836 to ₹878 per share. The minimum order quantity is 17 Shares.

The IPO opens on May 18, 2022, and closes on May 20, 2022.

Kfin Technologies Limited is the registrar for the IPO. The shares are proposed to be listed on BSE, NSE.

Zerodha customers can apply online in Ethos Limited IPO using UPI as a payment gateway. Zerodha customers can apply in Ethos Limited IPO by login into Zerodha Console (back office) and submitting an IPO application form.

Steps to apply in Ethos Limited IPO through Zerodha

  1. Visit the Zerodha website and login to Console.
  2. Go to Portfolio and click the IPOs link.
  3. Go to the 'Ethos Limited IPO' row and click the 'Bid' button.
  4. Enter your UPI ID, Quantity, and Price.
  5. ‘Submit’ IPO application form.
  6. Visit the UPI App (net banking or BHIM) to approve the mandate.

Visit Zerodha IPO Application Process Review for more detail.

The Ethos Limited IPO opens on May 18, 2022 and closes on May 20, 2022.

Ethos Limited IPO lot size is 17 Shares, and the minimum amount required is ₹14,926.

You can apply in Ethos Limited IPO online using either UPI or ASBA as payment method. ASBA IPO application is available in the net banking of your bank account. UPI IPO application is offered by brokers who don't offer banking services. Read more detail about apply IPO online through Zerodha, Upstox, 5Paisa, Nuvama, ICICI Bank, HDFC Bank and SBI Bank.

The finalization of Basis of Allotment for Ethos Limited IPO will be done on Wednesday, May 25, 2022, and the allotted shares will be credited to your demat account by Friday, May 27, 2022. Check the Ethos Limited IPO allotment status.

The Ethos Limited IPO listing date is on May 30, 2022.
Open an Instant Account with Zerodha

Ethos Limited IPO Message Board

Ranked Members of Chittorgarh.com Forum  Ranked Members | Most Liked Members

Loading...

200 Comments

100. BULLS OF INDIA |   Link |  Bookmark |June 3, 2022 11:01:36 AM (200+ Posts)
Go thru the presentation to know this company future prospects...
Ethos Ltd Result Presentation for March 31, 2022 https://www.bseindia.com/xml-data/corpfiling/AttachHis/F919E2A1-19D9-4F4E-B70C-42519835FC40-162957.pdf
99. BULLS OF INDIA |   Link |  Bookmark |June 1, 2022 10:05:20 AM (200+ Posts)
https://www.zeebiz.com/video-gallery-news-par-views-ethos-md-yashovardhan-saboo-in-an-exclusive-conversation-with-anil-singhvi-on-listing-185993
98. BULLS OF INDIA |   Link |  Bookmark |June 1, 2022 9:53:35 AM (200+ Posts)
will fly soon...

98.1. BULLS OF INDIA |   Link |  Bookmark |June 1, 2022 9:56:34 AM (200+ Posts)
one more tweet...

97. Jetha Lal |   Link |  Bookmark |May 31, 2022 4:35:22 PM
IPO Guru IPO Guru (1000+ Posts, 2100+ Likes)
Ethos result.

96. Monster Zero |   Link |  Bookmark |May 31, 2022 2:59:48 PM
IPO Guru IPO Guru (3100+ Posts, 2800+ Likes)
In the world of smart wearables and industry king Titan...where does Ethos stand?...
96.1. Jetha Lal |   Link |  Bookmark |May 31, 2022 3:18:26 PM
IPO Guru IPO Guru (1000+ Posts, 2100+ Likes)
Show off and flaunting by Ultra rich 😂😂
But Ethos doesn't have exclusive agency or contract with any of its supplier.

Next such IPO will be Landmark cars(Agency of Mercedes Benz and dealership of Jeep, VW, Honda, Renault etc).
95. arunARUN |   Link |  Bookmark |May 31, 2022 9:07:39 AM
IPO Guru IPO Guru (1800+ Posts, 1600+ Likes)
Happy to report that SEBI will not allow bid to posted unless backed by ASBA. So chances of misleading investors will go down
Operational details are not there but this new regime will come into effect from September 1, 2022
94. IPO Electrifying |   Link |  Bookmark |May 30, 2022 8:42:04 PM
IPO Mentor IPO Mentor (600+ Posts, 400+ Likes)
See my post no. 19
I already told that the figure of the company is misguided or purely window dressing. Completely avoid. And same thing happened.
94.1. arunARUN |   Link |  Bookmark |May 31, 2022 9:04:30 AM
IPO Guru IPO Guru (1800+ Posts, 1600+ Likes)
Please post your message as message numbers keeps on changing if some one were to respond to that message
93. Takamichi |   Link |  Bookmark |May 30, 2022 4:40:21 PM
IPO Mentor IPO Mentor (800+ Posts, 700+ Likes)
Any specific reason for 1000 point up in sensex? Specifically why zomato zommed so much?
93.1. Jetha Lal |   Link |  Bookmark |May 30, 2022 6:59:28 PM
IPO Guru IPO Guru (1000+ Posts, 2100+ Likes)
Reasons for rally today:
1. Catching up with US market (Nasdaq gained 3.3% and S&P500 gained 2.5%). This is why Indian IT Stocks led rally.
2. Easing US inflation signal.
3. China reopening.
4. Declining dollar index.
Market has broke near term resistance and may move more.
92. All Time High |   Link |  Bookmark |May 30, 2022 10:36:28 AM
Top Contributor Top Contributor (200+ Posts, 100+ Likes)
BSE Pre open Price :
https://www.bseindia.com/stock-share-price/ethos-ltd/ethosltd/543532/
92.1. Vipin Agarwal |   Link |  Bookmark |May 30, 2022 4:57:13 PM
Not able to understand this...
Why all the sell bids are for below Rs 90 and buy for above 1400... when the indicative price is 825.... Are they bidding for market price???
Pre-Open Book - ETHOSLTD
Buy Qty      Price      Sell Qty
-      87.80      35002
-      87.90      986
-      87.95      3570
-      88.00      12002
-      90.00      8422
2      1448.00      -
1      1658.00      -
1400      1700.00      -
50      1750.00      -
75212      1756.00      -

Buy Qty            Sell Qty
457650      Total      521941
92.2. Vipin Agarwal |   Link |  Bookmark |May 30, 2022 5:01:43 PM
Sorry posted on the wrong thread. Meant it for NSE Pre open list...

Please help me understand the pre open bids
91. All Time High |   Link |  Bookmark |May 30, 2022 10:34:39 AM
Top Contributor Top Contributor (200+ Posts, 100+ Likes)
NSE preopen:
https://www1.nseindia.com/live_market/dynaContent/live_analysis/sml/smlOrderBook.jsp?param=ETHOSLTDEQG&symbol=ETHOSLTD
91.1. ShiningShiva |   Link |  Bookmark |May 30, 2022 10:43:38 AM
It all time high.
91.2. Vipin Agarwal |   Link |  Bookmark |May 30, 2022 4:59:02 PM

Not able to understand this...
Why all the sell bids are for below Rs 90 and buy for above 1400... when the indicative price is 825.... Are they bidding for market price???


Pre-Open Book - ETHOSLTD
Buy Qty      Price      Sell Qty
-      87.80      35002
-      87.90      986
-      87.95      3570
-      88.00      12002
-      90.00      8422
2      1448.00      -
1      1658.00      -
1400      1700.00      -
50      1750.00      -
75212      1756.00      -

Buy Qty            Sell Qty
457650      Total      521941
90. SANJEEV SOOD |   Link |  Bookmark |May 30, 2022 11:58:08 AM
Top Contributor Top Contributor (300+ Posts, 100+ Likes)
Nuvoko Cement , Metro Shoes and Star Health was sold in the name of some Thuntunwala , look at the valuation now { not even 6 months since listed } . Always be alarmed when some crooked celebrity name appears in an IPO.

In the end purchase at right valuation , will prolong your stay in Indian stock market , so always research research and research about valuation.
90.2. Jetha Lal |   Link |  Bookmark |May 30, 2022 2:12:04 PM
IPO Guru IPO Guru (1000+ Posts, 2100+ Likes)
@Vikas Lohia ji
Sunil Singhania (Abakkus) and Mukul Aggarwal are investors in this company.
They took Pre-IPO allocation.
90.3. AMAZZKK |   Link |  Bookmark |May 30, 2022 4:13:14 PM
New to this forum and keen to share my limited views on stocks - IPO's

specifically on ETHOS, ICICI PRU invested in Anchor - maybe we should get a response on what the value such a large MF sees with this investment
89. Manup |   Link |  Bookmark |May 30, 2022 11:05:23 AM
Top Contributor Top Contributor (400+ Posts, 200+ Likes)
लगता है अब पिताजी की पुरानी घडी बेचनी पडेगी😢😢
89.1. Divya. |   Link |  Bookmark |May 30, 2022 1:56:33 PM
Dont apply in fake ipo.
88. ganesh jaiswal |   Link |  Bookmark |May 30, 2022 12:41:39 PM
IPO Guru IPO Guru (1000+ Posts, 700+ Likes)
In today's uptrend market, this listing is poor.

Only reason is steep valuation.
87. Jetha Lal |   Link |  Bookmark |May 30, 2022 3:27:53 AM
IPO Guru IPO Guru (1000+ Posts, 2100+ Likes)
All the best for listing tomorrow to all allottees🙏🤞
87.3. AvinashUppalapati |   Link |  Bookmark |May 30, 2022 11:03:20 AM
sold alloted lot at 825(preopen)

note: Just applied for IPO on pure gambling strategy)
87.4. ShiningShiva |   Link |  Bookmark |May 30, 2022 12:54:02 PM
Even gambling has better odds.
86. 🎯 Big Bull 🎯 |   Link |  Bookmark |May 29, 2022 11:17:14 PM
IPO Guru IPO Guru (1000+ Posts, 700+ Likes)
Still market in bearish mode....Be careful...more downside possible...mange ur Portfolio's in bounce back
85. Ravu |   Link |  Bookmark |May 28, 2022 9:04:51 PM
IPO Mentor IPO Mentor (700+ Posts, 400+ Likes)
Most analyst are predicting discount of 5 to 10% .
Will come to know on tomorrow whether it is another delhivery or prudent.
One thing is sure, operators will make money and most of the retailor will loose money if they couldn't exit on time even if this list in premium as it can go down any time.
85.5. Earthking |   Link |  Bookmark |May 29, 2022 12:46:38 PM
IPO Mentor IPO Mentor (1000+ Posts, 300+ Likes)
Dear Jeetha Lal ,
Why Sunil Snghania will play big role here .. i understand that through Abakkas he invested as anchor in eMudhra only not here ... am i missing something sir ...
85.6. Jetha Lal |   Link |  Bookmark |May 29, 2022 6:45:45 PM
IPO Guru IPO Guru (1000+ Posts, 2100+ Likes)
Earthking ji
I didn't mean to say that Sunil Singhania will play any role in listing.
I don't know what he has or his team evaluated in this retail watch shop with paper thin margin business.
Sunil Singhania has excellent track record of stock picking but it seems his firm got loads of money and they are becoming part of a lot of anchor list recently.

I personally don't copy or follow any celebrity investor blindly so I have not applied in this IPO.
Will track this company for learning.

Thank you 🙏
84. ipobull |   Link |  Bookmark |May 29, 2022 3:31:15 PM
IPO Guru IPO Guru (1000+ Posts, 1000+ Likes)
It could be one of the rare IPOs where people may not be very interested on listing day, but will be busy with other new listings such as PPL, Rainbow Children, Campus and Ruchi Soya.
84.2. Jetha Lal |   Link |  Bookmark |May 29, 2022 6:41:29 PM
IPO Guru IPO Guru (1000+ Posts, 2100+ Likes)
Yes, it's one of least subscribed and ignored IPO. It merely got 88,476 applications which is lowest ever I have seen in main board IPO.
Let's see how it will list.
84.3. arunARUN |   Link |  Bookmark |May 30, 2022 9:15:01 AM
IPO Guru IPO Guru (1800+ Posts, 1600+ Likes)
@jetha lal
Lot of applications were not banked. Nearly three fourth. Finally they allotted to less than 19000 investors
83. arunARUN |   Link |  Bookmark |May 29, 2022 10:32:33 AM
IPO Guru IPO Guru (1800+ Posts, 1600+ Likes)
The mood in market has changed and IPOs are no longer flavour of the month. Not hearing about any IPO opening in month of June
82. Earthking |   Link |  Bookmark |May 28, 2022 12:05:38 PM
IPO Mentor IPO Mentor (1000+ Posts, 300+ Likes)
Interesting to see BoA... Only. 25 times in retail after technical rejection... Also QIB increased from 1.05 to 1.8 times asper BoA... Still underwriting too happened... Issue somehow managed to escape...
82.1. arunARUN |   Link |  Bookmark |May 28, 2022 3:41:43 PM
IPO Guru IPO Guru (1800+ Posts, 1600+ Likes)
It fell short. Underwriting had to be done to ensure minimum 400 crore issue size as per BOA
81. Dalal |   Link |  Bookmark |May 28, 2022 3:36:29 PM (200+ Posts, 100+ Likes)
GMP -5