Brand Concepts Limited IPO (Brand Concepts IPO) Detail

Dec 29, 2017 - Jan 2, 2018

Incorporated in 2007, Brand Concepts �Limited is Mumbai, India based company engaged in developing brands and products. Brand Concepts is a Multi-Brand Retail company for licensed fashion and lifestyle brands in category � Travel Gears, such as Luggage Trolleys, Backpacks, Small Leather Goods like Belts & Wallets for Men & Women, Women Handbags and Lifestyle accessories.

Company represent (as licensed brands) a wide mix of International and domestic brands, including but not limited to Tommy Hilfiger, HEAD, AND and Global Desi. Brand Concepts have exclusive franchise of Tommy Hilfiger and Trademark licenses of HEAD, AND and Global Desi.

Brand Concepts also have in-house brands Sugarush and The Vertical. Company does retail sale of its products through its owned/ franchisee exclusive brand outlets (EBOs) and multi brand outlets (MBOs) across the country. Company has 12 EBOs and 10 MBOs, which are present in over 16 cities across the country. Company�s products are also sold at Large departmental stores and on e-commerce website apart from though dealer distribution network.

Company Promoters:

Mr. Pradeep Maheshwari, IFF Overseas Private Limited, Pradeep Maheshwari (HUF) are the Promoters of the Company.

Objects of the Issue:

The objects of the Issue are:
1. To meet the working capital requirements of the Company;
2. General Corporate Purpose;
3. Issue Expenses.

Brand Concepts IPO Details

IPO Opening Date	Dec 29, 2017
IPO Closing Date	Jan 2, 2018
Issue Type	Fixed Price Issue IPO
Face Value	₹10 per equity share
IPO Price	₹45 per equity share
Market Lot	3000 Shares
Min Order Quantity	3000 Shares
Listing At	NSE SME
Issue Size	2,805,000 Eq Shares of ₹10 (aggregating up to ₹12.62 Cr)

Brand Concepts IPO Lot Size

The Brand Concepts IPO market lot size is 3000 shares. A retail-individual investor can apply for up to 1 lots (3000 shares or ₹135,000).

Application	Lots	Shares	Amount (Cut-off)
Minimum	1	3000	₹135,000
Maximum	1	3000	₹135,000

Issue Detail

Total Shares Offered: 28,05,000 Equity Shares
Issue Reserved for Market Makers: 1,47,000 Equity Shares
Issue Reserved for NII: 13,29,000 Equity Shares
Issue Reserved for RII: 13,29,000 Equity Shares

Brand Concepts IPO Subscription Status (Bidding Detail)

The Brand Concepts IPO is subscribed 11.78x times on Jan 2, 2018 17:00. The public issue subscribed 11.37x in the retail category, in the QIB category, and 12.19x in the NII category. Check Day by Day Subscription Details (Live Status)

Category	IPO Subscription
NII	12.19x
RII	11.37x
Total	11.78x

Brand Concepts IPO Prospectus

› Brand Concepts IPO DRHP

Brand Concepts IPO Rating

3.2

Rating:

Vote Here ...

Brand Concepts IPO Listing Date

Listing Date	Wednesday, January 10, 2018
BSE Script Code
NSE Symbol	BCONCEPTS
Listing In	T
ISIN	INE977Y01011
IPO Price	₹45 per equity share
Face Value	₹10 per equity share

Listing Day Trading Information

.
IPO Price
Open
Low
High
Last Trade
Volume

	NSE SME
IPO Price:	₹45.00
Open:	₹54.00
Low:	₹54.00
High:	₹54.00
Last Trade:	₹54.00
Volume:	54,000

Brand Concepts IPO Reviews / Ratings

Dilip Davda - Other

Company Contact Information

Brand Concepts Limited
R City Phase 2, Opp. Presidential Towers,
146, Lal Bahadur Shastri Marg, Ghatkoper (West)
Mumbai 400086

Phone: +91-731-4223000
Email: swati.gupta@brandconcepts.in
Website: http://brandconcepts.in/

Brand Concepts IPO Registrar

Bigshare Services Pvt Ltd
   1st Floor, Bharat Tin Works Building,
   Opp. Vasant Oasis,Makwana Road,
   Marol, Andheri(E), Mumbai - 400 059

Phone: +91-22-6263 8200
Email: ipo@bigshareonline.com
Website: http://www.bigshareonline.com

Brand Concepts IPO Lead Manager(s)

Sarthi Capital Advisors Private Limited

Lead Manager Reports

Brand Concepts IPO FAQs

What is Brand Concepts IPO?

Brand Concepts IPO is a SME IPO of 2,805,000 equity shares of the face value of ₹10 aggregating up to ₹12.62 Crores. The issue is priced at ₹45 per equity share. The minimum order quantity is 3000 Shares.

The IPO opens on Dec 29, 2017, and closes on Jan 2, 2018.

Bigshare Services Pvt Ltd is the registrar for the IPO. The shares are proposed to be listed on NSE SME.
When Brand Concepts IPO will open?

The Brand Concepts IPO opens on Dec 29, 2017 and closes on Jan 2, 2018.
What is the lot size of Brand Concepts IPO?

Brand Concepts IPO lot size is 3000 Shares and the minimum order quantity is 3000 Shares.
How to apply for Brand Concepts IPO?

You can apply in Brand Concepts IPO online using either UPI or ASBA as payment method. ASBA IPO application is available in the net banking of your bank account. UPI IPO application is offered by brokers who don't offer banking services. Read more detail about apply IPO online through Zerodha, Upstox, 5Paisa, Edelweiss, ICICI Bank, HDFC Bank and SBI Bank.
When Brand Concepts IPO allotment?

The finalization of Basis of Allotment for Brand Concepts IPO will be done on [.], and the allotted shares will be credited to your demat account by [.]. Check the Brand Concepts IPO allotment status.
When is Brand Concepts IPO listing date?

The Brand Concepts IPO listing date is on Wednesday, January 10, 2018.

Brand Concepts IPO Message Board

Ranked Members

36. indravarma |Jan 26, 2018 23:46

Big IPO compared to all the other Sme''s
Chances of alotment will be high.

Company is Good with consistent raise in top and bottom line.
most of the sintered components are used in Engines since components can self lubricate, revenue of this company is mostly from components that go in engine.
since the western world is moving closer and closer to Electric vehicles and so do we ,this company may not get high valuations.

"Engines are not the future of transportation, But Motors are"

36.1. indravarma |Jan 29, 2018 21:43

wrong window
was meant for sintercom

35. indravarma |Jan 10, 2018 19:35

Single Brand retail FDI cleared.
100% FDI allowed in single brand retail stores.
which brands like TOMMY, NIke doesnt need any partner to have stores in india.
this might have very bad effect on this listing.

if tommy hilfiger can have their stores them selves, why do they give to companies like brand concepts and share their profits.

and tommy hilfiger is the biggest brand of brand concepts( almost 80% revenue)

35.1. Wealth & Fund Advisors |Jan 12, 2018 16:35

Pls clarify ur misconception and read documents again....
They r into manufacturing n supply chain for Tommy Hilf...
So brand concepts will be biggest beneficiery from this move.

35.2. High Flyer |Jan 13, 2018 09:13

Just now FDI 100% passed by the parliament (Govt of India)....It will take another 12 months MNCs to plan their location for India or not?...Hence Brand Concepts will not get affected.

Even MNC wants to start they have to do location, city, population analysis it will take 6 months from now.

34. RAJA RAJASTHANI |Jan 12, 2018 14:06

IPO Mentor (500+ Posts, 300+ Likes)

Continuous third day upper circuit..

34.1. SekharG |Jan 12, 2018 22:08

Looks like another UC on Monday

33. RAJA RAJASTHANI |Jan 12, 2018 14:05

IPO Mentor (500+ Posts, 300+ Likes)

Wonderfull run from 45 to 77.75 in just three days.
Unexpected
Surprising
Avoided by all experts..

32. Dubai ipo |Jan 11, 2018 07:56

2nd uc ....confirm today...

32.1. RISHIBHA |Jan 11, 2018 08:17

No way

31. SecTheta |Jan 9, 2018 21:36

Fake Sub2 posted to save LC tomorrow! Let''s see how the manipulations go...

Load more comments (5 replies)

31.6. Small Investor |Jan 10, 2018 16:14

IPO Guru (1400+ Posts, 700+ Likes)

UC Will break possibility Tomorrow

31.7. SecTheta |Jan 10, 2018 16:16

It should go in red tomorrow like Moksh and Ajooni!
Let''s see..

30. Sanjay parmar |Jan 4, 2018 19:50

sub ..........27000 in rajkot

Load more comments (3 replies)

30.4. Wealth & Fund Advisors |Jan 9, 2018 16:19

Yess....our client ready to buy in 27k, sub to alltmt...if u hv available, confirm immeduately.

30.5. Wealth & Fund Advisors |Jan 9, 2018 17:28

Mistaken....itnis 37000

U r taking only bhav, or u hv any client available to sale.

29. Wealth & Fund Advisors |Jan 9, 2018 13:02

If anyone want to sale Brand Concepts allotted shares, pls reply immediately. Buyers searching confirm sale shares @ Rs. 16

Load more comments (1 replies)

29.2. Splendid |Jan 9, 2018 16:13

Top Contributor (200+ Posts)

r u buying?

29.3. Splendid |Jan 9, 2018 16:58

Top Contributor (200+ Posts)

Earlier you said 33000 & now 27000

28. ramsita |Jan 8, 2018 21:48

Listing on 10

27. ramsita |Jan 8, 2018 21:48

Listing on 10

26. Devendrap |Jan 8, 2018 21:46

क्या है लिस्टिंग की तारीख दोस्तों?

25. Umang and his ultrasonic uproar |Jan 8, 2018 18:44

IPO Mentor (500+ Posts, 500+ Likes)

Allotment out..... I haven''t applied

24. MAMU |Jan 5, 2018 21:51

BRAND CONCEPT ALLOTMENT STATUS AVAILABLE
http://www.bigshareonline.com/bssipoapplicationstatus.aspx

24.1. SekharG |Jan 5, 2018 22:04

what is the expected premium

24.2. MAMU |Jan 6, 2018 00:43

14 rs expected

23. Splendid |Jan 5, 2018 21:06

Top Contributor (200+ Posts)

Allotment Out

22. NISSAN PATEL |Jan 5, 2018 13:36

What is the view on ice make?

Any target for 1 year?

21. MAMU |Jan 5, 2018 12:39

32000 ahmedabad

20. DownriteVJ |Jan 4, 2018 10:08

IPO Guru (1200+ Posts, 1100+ Likes)

Sub 7000

19. GODFATHER |Jan 1, 2018 11:39

@SecTheta

I have asked u few days back abt DP wires, dynamic and zodiac.
See the up move in all the three. DP WIRES was the best bet and today it has shown the same.

Load more comments (1 replies)

19.2. CHANDAN BHAI |Jan 2, 2018 13:02

@Godfather
Today again d p wire blasted towards 100. Should we hold? Till what price can it go?

19.3. GODFATHER |Jan 3, 2018 07:44

@Stockist
@ Chandan
In SME stocks Price movement in short run is very complicated thing. It all depends on what kind of stock holders are there.
However for long run fundamentals will play the major role and DP should be atleast 150 in a month or two.

18. SecTheta |Dec 28, 2017 12:25

HUSYS and PULZ are moving HIGH to impress investors.. ha ha.. Saarthi team feels investors are FOOLS who can''t see their trick...
BRAND CONCEPTS is Clear Avoid!

Load more comments (10 replies)

18.1. GODFATHER |Dec 28, 2017 15:55

Hi SecTheta

Innovana is continuously on UC now it is more than double the allotment price. However the Co is newly formed not having good track record. Its apps on Android have less than 10000 subscribers. Being only two years old, the Avg. cost of acquisition of shares by promoters is around Rs 2 only. The Co. Is now trading at 140 plus. I am of opinion that there is operator game going on. Please share your opinion on that.

18.2. SecTheta |Dec 28, 2017 15:59

Innovana is also a SHIT company and is clear avoid. Don''t get tempted by increased price. There are much better options in the market.

18.3. GODFATHER |Dec 28, 2017 16:06

I also feel the same as nothing substance is there in company only operators are playing the game. There are so many good companies not getting their due price such as dynamic cable, zodiac, and DP wires. What do u think of them.

18.4. SecTheta |Dec 28, 2017 16:09

Zodiac has stretched valuations.
Cables seems dangerous as TOO MANY CASES against the promoters. It''s very UNUSUAL.
DPWires is unfortunately lead managed by Saarthi. This would have been rocking with a good LM.
:)

18.5. GODFATHER |Dec 28, 2017 18:40

Barring the cases against promoters,the dynamic cables, I think the company is good in all other terms doing good business.
D P wires is also a very good company and even Amitabh Backhand is the investor in the same. WHAT''S UR VIEW FOR LONG TERM FOR BOTH THE COMPANIES.

18.6. SecTheta |Dec 28, 2017 18:48

Both are good companies for long term!

18.7. GODFATHER |Dec 29, 2017 10:13

Yesterday I asked u about zodiac, dynamic cable & DP WIRES. Zodiac & Dynamic are showing upward trend today. I think DP wires will also reach its due price soon. What do u say?

18.8. Bullhorn |Jan 2, 2018 21:36

@Sectheta what you have to say now? Understand the sector/business before you comment or recomend. Valuation is a relative aspect, differ from business to business. What you have say on Sanghvi Brands, Aarvi Encon, Hitech Pipea, Tiger logistics, RCI industries, Focus Lightening, Jet Knitwear, Jet frieght be many more. All mentioned are managed by Sarthi Capital. So, put your foot in your mouth and think twice before commenting!!

18.9. SecTheta |Jan 2, 2018 21:52

I shared my thoughts and you have all the rights to share freedom to share yours but BC mind your language. Don''t target me you mofo. Better to keep your business limited to yours and don''t tell me what to do.
This IPO is a shit and it got heavily subscribed as this LM paid brokers to share their recommendations to their followers.
A shit company with shit valuations!

18.10. DownriteVJ |Jan 11, 2018 14:50

IPO Guru (1200+ Posts, 1100+ Likes)

How come it is putting up UCs

18.11. SecTheta |Jan 11, 2018 23:30

Anything is possible bro. Paise ka khel hai sab... Jab ghusega tab LC pe LC.. :D

18.12. traderji |Jan 12, 2018 14:03

How many 1point1 lots you have?

17. RAJAKUMAR |Jan 2, 2018 16:04

IPO Guru (1400+ Posts, 1000+ Likes)

AT 4PM
QIB AND HNI 12.2 TIMES ( THIS CATEGORY ISSUE CLOSED)
RETAIL 9.59 TIMES
TOTAL 10.32 TIMES

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