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Brand Concepts Limited IPO (Brand Concepts IPO) Detail

December 29, 2017 - January 2, 2018

Brand Concepts IPO is a fixed price issue of Rs 12.62 crores.

Brand Concepts IPO bidding started from December 29, 2017 and ended on January 2, 2018. The shares got listed on NSE SME on January 10, 2018.

Brand Concepts IPO price is ₹45 per share. The minimum lot size for an application is 3000 Shares. The minimum amount of investment required by retail investors is ₹135,000.

Sarthi Capital Advisors Private Limited is the book running lead manager of the Brand Concepts IPO, while Bigshare Services Pvt Ltd is the registrar for the issue.

Refer to Brand Concepts IPO DRHP for detailed information.

Brand Concepts IPO Details

IPO Date December 29, 2017 to January 2, 2018
Listing Date January 10, 2018
Face Value ₹10 per share
Price ₹45 per share
Lot Size 3000 Shares
Total Issue Size2,805,000 shares
(aggregating up to ₹12.62 Cr)
Issue Type Fixed Price Issue IPO
Listing At NSE SME
Market Maker portion147,000 shares

Brand Concepts IPO Reservation

Brand Concepts IPO offers 2,952,000 shares. 1,329,000 (45.02%) to NII, 1,329,000 (45.02%) to RII.

Investor Category Shares Offered
Anchor Investor Shares Offered-
Market Maker Shares Offered147,000 (4.98%)
Other Shares Offered1,329,000 (45.02%)
Retail Shares Offered1,329,000 (45.02%)
Other Shares Offered147,000 (4.98%)
Total Shares Offered2,952,000 (100%)

Brand Concepts IPO Lot Size

Investors can bid for a minimum of 3000 shares and in multiples thereof. The below table depicts the minimum and maximum investment by retail investors and HNI in terms of shares and amount.

Application Lots Shares Amount
Retail (Min) 1 3000 ₹135,000
Retail (Max) 1 3000 ₹135,000
Lot Size Calculator

About Brand Concepts Limited

Incorporated in 2007, Brand Concepts �Limited is Mumbai, India based company engaged in developing brands and products. Brand Concepts is a Multi-Brand Retail company for licensed fashion and lifestyle brands in category � Travel Gears, such as Luggage Trolleys, Backpacks, Small Leather Goods like Belts & Wallets for Men & Women, Women Handbags and Lifestyle accessories.

Company represent (as licensed brands) a wide mix of International and domestic brands, including but not limited to Tommy Hilfiger, HEAD, AND and Global Desi. Brand Concepts have exclusive franchise of Tommy Hilfiger and Trademark licenses of HEAD, AND and Global Desi.

Brand Concepts also have in-house brands Sugarush and The Vertical. Company does retail sale of its products through its owned/ franchisee exclusive brand outlets (EBOs) and multi brand outlets (MBOs) across the country. Company has 12 EBOs and 10 MBOs, which are present in over 16 cities across the country. Company�s products are also sold at Large departmental stores and on e-commerce website apart from though dealer distribution network.

Objects of the Issue (Brand Concepts IPO Objectives)

The objects of the Issue are:
1. To meet the working capital requirements of the Company;
2. General Corporate Purpose;
3. Issue Expenses.

Brand Concepts IPO Review (May apply)

[Dilip Davda]  Considering carried forward losses and inconsistency in bottom lines for last three fiscals, issue is priced very aggressively. Cash surplus, risk savvy investors may consider investment for long term. (Others). Read detail review...

Brand Concepts IPO Subscription Status (Bidding Detail)

The Brand Concepts IPO is subscribed 11.78 times on January 2, 2018 5:00:00 PM. The public issue subscribed 11.37 times in the retail category, times in the QIB category, and 12.19 times in the NII category. Check Day by Day Subscription Details (Live Status)

CategorySubscription (times)

Issue Detail

  • Total Shares Offered: 28,05,000 Equity Shares
  • Issue Reserved for Market Makers: 1,47,000 Equity Shares
  • Issue Reserved for NII: 13,29,000 Equity Shares
  • Issue Reserved for RII: 13,29,000 Equity Shares

Brand Concepts IPO Prospectus

Brand Concepts IPO Rating

Rating:Rated 3.2 stars
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Brand Concepts IPO Listing Details

Listing Date January 10, 2018
BSE Script Code
ISIN INE977Y01011
Final Issue Price ₹45 per share

Pre-Open Session - NSE

Listing Day Trading Information

Price Details
Final Issue Price
Last Trade

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Brand Concepts Limited Contact Details

Brand Concepts Limited
R City Phase 2, Opp. Presidential Towers,
146, Lal Bahadur Shastri Marg, Ghatkoper (West)
Mumbai 400086
Phone: +91-731-4223000

Brand Concepts IPO Registrar

Bigshare Services Pvt Ltd

Phone: +91-22-6263 8200

Brand Concepts IPO - Buy or Not

Brand Concepts IPO Recommendation Summary

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Brokers 1 0 0
Members 0 0 0

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Brand Concepts IPO FAQs

Brand Concepts IPO is a SME IPO of 2,805,000 equity shares of the face value of ₹10 aggregating up to ₹12.62 Crores. The issue is priced at ₹45 per share. The minimum order quantity is 3000 Shares.

The IPO opens on December 29, 2017, and closes on January 2, 2018.

Bigshare Services Pvt Ltd is the registrar for the IPO. The shares are proposed to be listed on NSE SME.

The Brand Concepts IPO opens on December 29, 2017 and closes on January 2, 2018.

Brand Concepts IPO lot size is 3000 Shares, and the minimum amount required is ₹135,000.

You can apply in Brand Concepts IPO online using either UPI or ASBA as payment method. ASBA IPO application is available in the net banking of your bank account. UPI IPO application is offered by brokers who don't offer banking services. Read more detail about apply IPO online through Zerodha, Upstox, 5Paisa, Nuvama, ICICI Bank, HDFC Bank and SBI Bank.

The finalization of Basis of Allotment for Brand Concepts IPO will be done on [.], and the allotted shares will be credited to your demat account by [.]. Check the Brand Concepts IPO allotment status.

The Brand Concepts IPO listing date is on January 10, 2018.
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Brand Concepts IPO Message Board

Ranked Members of Forum  Ranked Members | Members with Most Likes



36. indravarma |   Link |  Bookmark |January 26, 2018 10:46:25 PM
Big IPO compared to all the other Sme''s
Chances of alotment will be high.

Company is Good with consistent raise in top and bottom line.
most of the sintered components are used in Engines since components can self lubricate, revenue of this company is mostly from components that go in engine.
since the western world is moving closer and closer to Electric vehicles and so do we ,this company may not get high valuations.

"Engines are not the future of transportation, But Motors are"
36.1. indravarma |   Link |  Bookmark |January 29, 2018 8:43:56 PM
wrong window
was meant for sintercom
35. indravarma |   Link |  Bookmark |January 10, 2018 6:35:25 PM
Single Brand retail FDI cleared.
100% FDI allowed in single brand retail stores.
which brands like TOMMY, NIke doesnt need any partner to have stores in india.
this might have very bad effect on this listing.

if tommy hilfiger can have their stores them selves, why do they give to companies like brand concepts and share their profits.

and tommy hilfiger is the biggest brand of brand concepts( almost 80% revenue)
35.1. Wealth & Fund Advisors |   Link |  Bookmark |January 12, 2018 3:35:52 PM
Pls clarify ur misconception and read documents again....
They r into manufacturing n supply chain for Tommy Hilf...
So brand concepts will be biggest beneficiery from this move.
35.2. High Flyer |   Link |  Bookmark |January 13, 2018 8:13:57 AM
Just now FDI 100% passed by the parliament (Govt of India)....It will take another 12 months MNCs to plan their location for India or not?...Hence Brand Concepts will not get affected.

Even MNC wants to start they have to do location, city, population analysis it will take 6 months from now.
34. RAJA RAJASTHANI |   Link |  Bookmark |January 12, 2018 1:06:41 PM
IPO Mentor IPO Mentor (600+ Posts, 300+ Likes)
Continuous third day upper circuit..
34.1. SekharG |   Link |  Bookmark |January 12, 2018 9:08:43 PM
Looks like another UC on Monday
33. RAJA RAJASTHANI |   Link |  Bookmark |January 12, 2018 1:05:02 PM
IPO Mentor IPO Mentor (600+ Posts, 300+ Likes)
Wonderfull run from 45 to 77.75 in just three days.
Avoided by all experts..
32. Dubai ipo |   Link |  Bookmark |January 11, 2018 6:56:08 AM
2nd uc ....confirm today...
32.1. RISHIBHA |   Link |  Bookmark |January 11, 2018 7:17:34 AM
No way
31. SecTheta |   Link |  Bookmark |January 9, 2018 8:36:53 PM
Fake Sub2 posted to save LC tomorrow! Let''s see how the manipulations go...
31.6. Small Investor |   Link |  Bookmark |January 10, 2018 3:14:58 PM
IPO Guru IPO Guru (2100+ Posts, 1100+ Likes)
UC Will break possibility Tomorrow
31.7. SecTheta |   Link |  Bookmark |January 10, 2018 3:16:32 PM
It should go in red tomorrow like Moksh and Ajooni!
Let''s see..
30. Sanjay parmar |   Link |  Bookmark |January 4, 2018 6:50:04 PM
sub ..........27000 in rajkot
30.4. Wealth & Fund Advisors |   Link |  Bookmark |January 9, 2018 3:19:04 PM
Yess....our client ready to buy in 27k, sub to alltmt...if u hv available, confirm immeduately.
30.5. Wealth & Fund Advisors |   Link |  Bookmark |January 9, 2018 4:28:25 PM
Mistaken....itnis 37000

U r taking only bhav, or u hv any client available to sale.
29. Wealth & Fund Advisors |   Link |  Bookmark |January 9, 2018 12:02:04 PM
If anyone want to sale Brand Concepts allotted shares, pls reply immediately. Buyers searching confirm sale shares @ Rs. 16
29.2. Splendid |   Link |  Bookmark |January 9, 2018 3:13:41 PM
Top Contributor Top Contributor (300+ Posts, 100+ Likes)
r u buying?
29.3. Splendid |   Link |  Bookmark |January 9, 2018 3:58:55 PM
Top Contributor Top Contributor (300+ Posts, 100+ Likes)
Earlier you said 33000 & now 27000
28. ramsita |   Link |  Bookmark |January 8, 2018 8:48:03 PM (300+ Posts)
Listing on 10
27. ramsita |   Link |  Bookmark |January 8, 2018 8:48:02 PM (300+ Posts)
Listing on 10
26. Devendrap |   Link |  Bookmark |January 8, 2018 8:46:18 PM
क्या है लिस्टिंग की तारीख दोस्तों?
25. Umang and his ultrasonic uproar |   Link |  Bookmark |January 8, 2018 5:44:10 PM
IPO Guru IPO Guru (1000+ Posts, 700+ Likes)
Allotment out..... I haven''t applied
24. MAMU |   Link |  Bookmark |January 5, 2018 8:51:36 PM
IPO Guru IPO Guru (1700+ Posts, 1100+ Likes)
24.1. SekharG |   Link |  Bookmark |January 5, 2018 9:04:14 PM
what is the expected premium
24.2. MAMU |   Link |  Bookmark |January 5, 2018 11:43:02 PM
IPO Guru IPO Guru (1700+ Posts, 1100+ Likes)
14 rs expected
23. Splendid |   Link |  Bookmark |January 5, 2018 8:06:36 PM
Top Contributor Top Contributor (300+ Posts, 100+ Likes)
Allotment Out
22. NISSAN PATEL |   Link |  Bookmark |January 5, 2018 12:36:23 PM
What is the view on ice make?

Any target for 1 year?
21. MAMU |   Link |  Bookmark |January 5, 2018 11:39:37 AM
IPO Guru IPO Guru (1700+ Posts, 1100+ Likes)
32000 ahmedabad
20. DownriteVJ |   Link |  Bookmark |January 4, 2018 9:08:13 AM
IPO Guru IPO Guru (1400+ Posts, 1200+ Likes)
Sub 7000
19. GODFATHER |   Link |  Bookmark |January 1, 2018 10:39:32 AM

I have asked u few days back abt DP wires, dynamic and zodiac.
See the up move in all the three. DP WIRES was the best bet and today it has shown the same.
19.2. CHANDAN BHAI |   Link |  Bookmark |January 2, 2018 12:02:32 PM
Today again d p wire blasted towards 100. Should we hold? Till what price can it go?
19.3. GODFATHER |   Link |  Bookmark |January 3, 2018 6:44:41 AM
@ Chandan
In SME stocks Price movement in short run is very complicated thing. It all depends on what kind of stock holders are there.
However for long run fundamentals will play the major role and DP should be atleast 150 in a month or two.
18. SecTheta |   Link |  Bookmark |December 28, 2017 11:25:20 AM
HUSYS and PULZ are moving HIGH to impress investors.. ha ha.. Saarthi team feels investors are FOOLS who can''t see their trick...
BRAND CONCEPTS is Clear Avoid!
18.11. SecTheta |   Link |  Bookmark |January 11, 2018 10:30:55 PM
Anything is possible bro. Paise ka khel hai sab... Jab ghusega tab LC pe LC.. :D
18.12. traderji |   Link |  Bookmark |January 12, 2018 1:03:02 PM
How many 1point1 lots you have?
17. RAJAKUMAR |   Link |  Bookmark |January 2, 2018 3:04:42 PM (1400+ Posts, 1200+ Likes)