Brand Concepts Limited IPO (Brand Concepts IPO) Detail

Dec 29, 2017 - Jan 2, 2018

Incorporated in 2007, Brand Concepts Limited is Mumbai, India based company engaged in developing brands and products. Brand Concepts is a Multi-Brand Retail company for licensed fashion and lifestyle brands in category Travel Gears, such as Luggage Trolleys, Backpacks, Small Leather Goods like Belts & Wallets for Men & Women, Women Handbags and Lifestyle accessories.

Company represent (as licensed brands) a wide mix of International and domestic brands, including but not limited to Tommy Hilfiger, HEAD, AND and Global Desi. Brand Concepts have exclusive franchise of Tommy Hilfiger and Trademark licenses of HEAD, AND and Global Desi.

Brand Concepts also have in-house brands Sugarush and The Vertical. Company does retail sale of its products through its owned/ franchisee exclusive brand outlets (EBOs) and multi brand outlets (MBOs) across the country. Company has 12 EBOs and 10 MBOs, which are present in over 16 cities across the country. Companys products are also sold at Large departmental stores and on e-commerce website apart from though dealer distribution network.

Objects of the Issue:

The objects of the Issue are:
1. To meet the working capital requirements of the Company;
2. General Corporate Purpose;
3. Issue Expenses.

Brand Concepts IPO Details

Brand Concepts IPO Date Dec 29, 2017 to Jan 2, 2018
Brand Concepts IPO Face Value ₹10 per share
Brand Concepts IPO Price ₹45 per share
Brand Concepts IPO Lot Size 3000 Shares
Issue Size2,805,000 shares of ₹10
(aggregating up to ₹12.62 Cr)
Issue Type Fixed Price Issue IPO
Listing At NSE SME
Company Promoters

Mr. Pradeep Maheshwari, IFF Overseas Private Limited, Pradeep Maheshwari (HUF) are the Promoters of the Company.

Brand Concepts IPO Lot Size

The Brand Concepts IPO lot size is 3000 shares. A retail-individual investor can apply for up to 1 lots (3000 shares or ₹135,000).

Application Lots Shares Amount
Minimum 1 3000 ₹135,000
Maximum 1 3000 ₹135,000

Issue Detail

  • Total Shares Offered: 28,05,000 Equity Shares
  • Issue Reserved for Market Makers: 1,47,000 Equity Shares
  • Issue Reserved for NII: 13,29,000 Equity Shares
  • Issue Reserved for RII: 13,29,000 Equity Shares

Brand Concepts IPO Review

Considering carried forward losses and inconsistency in bottom lines for last three fiscals, issue is priced very aggressively. Cash surplus, risk savvy investors may consider investment for long term. (Others). Read detail review...

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Brand Concepts IPO Subscription Status (Bidding Detail)

The Brand Concepts IPO is subscribed 11.78 times on Jan 2, 2018 5:00:00 PM. The public issue subscribed 11.37 times in the retail category, times in the QIB category, and 12.19 times in the NII category. Check Day by Day Subscription Details (Live Status)

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Brand Concepts IPO Prospectus

Brand Concepts IPO Rating

Rating:Rated 3.2 stars
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Brand Concepts IPO Listing Date

Listing Date Wednesday, January 10, 2018
BSE Script Code
Listing In T Group of Securities
ISIN INE977Y01011
IPO Price ₹45 per share
Face Value ₹10 per share

Listing Day Trading Information

IPO Price
Last Trade
IPO Price: ₹45.00
Open: ₹54.00
Low: ₹54.00
High: ₹54.00
Last Trade: ₹54.00

Company Contact Information

Brand Concepts Limited
R City Phase 2, Opp. Presidential Towers,
146, Lal Bahadur Shastri Marg, Ghatkoper (West)
Mumbai 400086
Phone: +91-731-4223000

Brand Concepts IPO Registrar

Bigshare Services Pvt Ltd

Phone: +91-22-6263 8200

Brand Concepts IPO FAQs

Brand Concepts IPO is a SME IPO of 2,805,000 equity shares of the face value of ₹10 aggregating up to ₹12.62 Crores. The issue is priced at ₹45 per share. The minimum order quantity is 3000 Shares.

The IPO opens on Dec 29, 2017, and closes on Jan 2, 2018.

Bigshare Services Pvt Ltd is the registrar for the IPO. The shares are proposed to be listed on NSE SME.

The Brand Concepts IPO opens on Dec 29, 2017 and closes on Jan 2, 2018.

Brand Concepts IPO lot size is 3000 Shares and the minimum order quantity is .

You can apply in Brand Concepts IPO online using either UPI or ASBA as payment method. ASBA IPO application is available in the net banking of your bank account. UPI IPO application is offered by brokers who don't offer banking services. Read more detail about apply IPO online through Zerodha, Upstox, 5Paisa, Edelweiss, ICICI Bank, HDFC Bank and SBI Bank.

The finalization of Basis of Allotment for Brand Concepts IPO will be done on [.], and the allotted shares will be credited to your demat account by [.]. Check the Brand Concepts IPO allotment status.

The Brand Concepts IPO listing date is on Wednesday, January 10, 2018.
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Brand Concepts IPO Message Board

Ranked Members List  Ranked Members List



36. indravarma |   Link |Jan 26, 2018 10:46:25 PM
Big IPO compared to all the other Sme''s
Chances of alotment will be high.

Company is Good with consistent raise in top and bottom line.
most of the sintered components are used in Engines since components can self lubricate, revenue of this company is mostly from components that go in engine.
since the western world is moving closer and closer to Electric vehicles and so do we ,this company may not get high valuations.

"Engines are not the future of transportation, But Motors are"
36.1. indravarma |   Link |Jan 29, 2018 8:43:56 PM
wrong window
was meant for sintercom
35. indravarma |   Link |Jan 10, 2018 6:35:25 PM
Single Brand retail FDI cleared.
100% FDI allowed in single brand retail stores.
which brands like TOMMY, NIke doesnt need any partner to have stores in india.
this might have very bad effect on this listing.

if tommy hilfiger can have their stores them selves, why do they give to companies like brand concepts and share their profits.

and tommy hilfiger is the biggest brand of brand concepts( almost 80% revenue)
35.1. Wealth & Fund Advisors |   Link |Jan 12, 2018 3:35:52 PM
Pls clarify ur misconception and read documents again....
They r into manufacturing n supply chain for Tommy Hilf...
So brand concepts will be biggest beneficiery from this move.
35.2. High Flyer |   Link |Jan 13, 2018 8:13:57 AM
Just now FDI 100% passed by the parliament (Govt of India)....It will take another 12 months MNCs to plan their location for India or not?...Hence Brand Concepts will not get affected.

Even MNC wants to start they have to do location, city, population analysis it will take 6 months from now.
34. RAJA RAJASTHANI |   Link |Jan 12, 2018 1:06:41 PM
IPO Mentor IPO Mentor (500+ Posts, 300+ Likes)
Continuous third day upper circuit..
34.1. SekharG |   Link |Jan 12, 2018 9:08:43 PM
Looks like another UC on Monday
33. RAJA RAJASTHANI |   Link |Jan 12, 2018 1:05:02 PM
IPO Mentor IPO Mentor (500+ Posts, 300+ Likes)
Wonderfull run from 45 to 77.75 in just three days.
Avoided by all experts..
32. Dubai ipo |   Link |Jan 11, 2018 6:56:08 AM
2nd uc ....confirm today...
32.1. RISHIBHA |   Link |Jan 11, 2018 7:17:34 AM
No way
31. SecTheta |   Link |Jan 9, 2018 8:36:53 PM
Fake Sub2 posted to save LC tomorrow! Let''s see how the manipulations go...
31.6. Small Investor |   Link |Jan 10, 2018 3:14:58 PM
IPO Guru IPO Guru (1600+ Posts, 800+ Likes)
UC Will break possibility Tomorrow
31.7. SecTheta |   Link |Jan 10, 2018 3:16:32 PM
It should go in red tomorrow like Moksh and Ajooni!
Let''s see..
30. Sanjay parmar |   Link |Jan 4, 2018 6:50:04 PM
sub ..........27000 in rajkot
30.4. Wealth & Fund Advisors |   Link |Jan 9, 2018 3:19:04 PM
Yess....our client ready to buy in 27k, sub to alltmt...if u hv available, confirm immeduately.
30.5. Wealth & Fund Advisors |   Link |Jan 9, 2018 4:28:25 PM
Mistaken....itnis 37000

U r taking only bhav, or u hv any client available to sale.
29. Wealth & Fund Advisors |   Link |Jan 9, 2018 12:02:04 PM
If anyone want to sale Brand Concepts allotted shares, pls reply immediately. Buyers searching confirm sale shares @ Rs. 16
29.2. Splendid |   Link |Jan 9, 2018 3:13:41 PM
Top Contributor Top Contributor (200+ Posts, 100+ Likes)
r u buying?
29.3. Splendid |   Link |Jan 9, 2018 3:58:55 PM
Top Contributor Top Contributor (200+ Posts, 100+ Likes)
Earlier you said 33000 & now 27000
28. ramsita |   Link |Jan 8, 2018 8:48:03 PM
Top Contributor Top Contributor (200+ Posts)
Listing on 10
27. ramsita |   Link |Jan 8, 2018 8:48:02 PM
Top Contributor Top Contributor (200+ Posts)
Listing on 10
26. Devendrap |   Link |Jan 8, 2018 8:46:18 PM
क्या है लिस्टिंग की तारीख दोस्तों?
25. Umang and his ultrasonic uproar |   Link |Jan 8, 2018 5:44:10 PM
IPO Mentor IPO Mentor (500+ Posts, 500+ Likes)
Allotment out..... I haven''t applied
24. MAMU |   Link |Jan 5, 2018 8:51:36 PM
Top Contributor Top Contributor (200+ Posts, 100+ Likes)
24.1. SekharG |   Link |Jan 5, 2018 9:04:14 PM
what is the expected premium
24.2. MAMU |   Link |Jan 5, 2018 11:43:02 PM
Top Contributor Top Contributor (200+ Posts, 100+ Likes)
14 rs expected
23. Splendid |   Link |Jan 5, 2018 8:06:36 PM
Top Contributor Top Contributor (200+ Posts, 100+ Likes)
Allotment Out
22. NISSAN PATEL |   Link |Jan 5, 2018 12:36:23 PM
What is the view on ice make?

Any target for 1 year?
21. MAMU |   Link |Jan 5, 2018 11:39:37 AM
Top Contributor Top Contributor (200+ Posts, 100+ Likes)
32000 ahmedabad
20. DownriteVJ |   Link |Jan 4, 2018 9:08:13 AM
IPO Guru IPO Guru (1300+ Posts, 1200+ Likes)
Sub 7000
19. GODFATHER |   Link |Jan 1, 2018 10:39:32 AM

I have asked u few days back abt DP wires, dynamic and zodiac.
See the up move in all the three. DP WIRES was the best bet and today it has shown the same.
19.2. CHANDAN BHAI |   Link |Jan 2, 2018 12:02:32 PM
Today again d p wire blasted towards 100. Should we hold? Till what price can it go?
19.3. GODFATHER |   Link |Jan 3, 2018 6:44:41 AM
@ Chandan
In SME stocks Price movement in short run is very complicated thing. It all depends on what kind of stock holders are there.
However for long run fundamentals will play the major role and DP should be atleast 150 in a month or two.
18. SecTheta |   Link |Dec 28, 2017 11:25:20 AM
HUSYS and PULZ are moving HIGH to impress investors.. ha ha.. Saarthi team feels investors are FOOLS who can''t see their trick...
BRAND CONCEPTS is Clear Avoid!
18.11. SecTheta |   Link |Jan 11, 2018 10:30:55 PM
Anything is possible bro. Paise ka khel hai sab... Jab ghusega tab LC pe LC.. :D
18.12. traderji |   Link |Jan 12, 2018 1:03:02 PM
How many 1point1 lots you have?
17. RAJAKUMAR |   Link |Jan 2, 2018 3:04:42 PM
IPO Guru IPO Guru (1400+ Posts, 1200+ Likes)