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I had such good expectations when I started off, but all that "Aditya Birla" image went for a toss during my first few trades itself. I personally have 4 trading accounts, sadly Aditya Birla is the worst of the lot, the entire product experience is shoddy, their analytical tool offering is a joke, they offer no such third party products either, my other two accounts with IIFL & 5Paisa offer a host of third party research products that makes investment feel joyous, my 4th and oldest account is with Motilal and I'm super happy with them as well. I'll probably close this account with Birla. Again, Aditya Birla Money is a JOKE of a broker.

Ratings:

Brokerage - Below Average
Account Maintenance Fees - Average
Website Usability - Average
Research Capabilities - Below Average
Customer Service - Below Average
Overall Experience - Very Poor

Really.....I use Aditya Birla and zerodha.....I felt good as investor where I need an RM ... For me better than ILFS.... espically third party offering of marketmojo.