Which is better, Upstox or Zerodha?

Upstox and Zerodha are online discount broker offering similar services at similar trading costs. Zerodha is the largest discount broker whereas Upstox is 2nd largest discount broker.

1. Casual Investors

   Zerodha and Upstox are almost the same. Both offer online trading at BSE, NSE, and MCX for flat Rs 20 per trade. Note that Zerodha offers brokerage-free equity delivery trades while upstox charges Rs 20 per trade. Zerodha also has a better brand name, strong management, and customer-friendly trading tools.

2. Frequent Traders

   Zerodha and Upstox both offer competitive trading tools and pricing. Zerodha trading platform Kite is superior then Upstox Pro. Zerodha investment in technology is higher in comparison to upstox. Upstox provides 3rd party trading tools like Dartstock, NEST, and Fox Trader.

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