Why is Upstox offering brokerage free trading? How does Upstox make money by offering free trades?

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Brokerage free trading is available only in Equity Delivery segment. This segment is popular among beginners and long-term investors. F&O is the main source of earning for most brokers. With free delivery trading, Upstox is trying to attract more customers whom it expects to eventually trade in other paid segments and avail other add-on services like an investment in mutual funds, margin funding etc.



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