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Hi ADB,

Thank you for your response on the article.

What I tried to explain here is the trend in the industry.

1. The brokerage matters a lot when you talk about daily volume of 1/2 Cr. I wld say, for this kind of volume, higher brokerage saving and low breakeven point are critical and thus the discount brokers.

2. I personally had better experience with Discount brokers customer services. Could you please highlight any specific area of customer service which you didn''t like?

3. ''Services comes at a prices'' id a myth in this reference as Discount brokers are not cutting on customer service, they are reducing the cost of trading using latest technology, controlling spending on infrastructure (branches), advertizing and commissions to middle men (sub brokers).

Again, there is no one-format which fits all. There will always a place for both discount and the traditional broker. It''s actually which ever suites you the best.

Mukesh Kothari