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The Hindu Business Like

Broking houses embark on branchless trading (Offer cheaper and more viable model)
Priya Sheth
Mumbai, Oct. 15

The pillars of the Indian retail broking model are slowly morphing into an e-broking structure without any physical presence. While most brokers are struggling to stay afloat in this uncertain market scenario, e-broking firm Zerodha is enjoying increasing business by the day.

Traditional brokerages do offer online trading facility to traders, but they do have physical branch in that area so that if there is any problem, traders can fall back on them.

Now even a number of bigger brokerages are betting big on the online brokerage model as it is a cheaper and more viable model.

To read more click:

http://www.thehindubusinessline.com/todays-paper/tp-markets/broking-houses-embark-on-branchless-trading/article4000189.ece