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Zero brokerage for Equity delivery. No nuisance call recommending this and that unlike other brokers. Customer support is kind of ok, we can tolerate due to other pros. It is worse with other full service broker that I have ended up losing money and hence zerodha is much better. Transparent pricing. If any issue upon escalating it gets sorted out. With other full service broker that is not the case and hence would recommend zerodha for long term investors.

Ratings:

Brokerage - Excellent
Account Maintenance Fees - Excellent
Website Usability - Excellent
Customer Service - Above Average
Overall Experience - Excellent