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They have the worst customer service I have ever come across with a financial services company plus they are not complying to regulatory norms like NRI not requiring linking of PAN/Aadhar. They blocked my account on June 30th 2023 for fresh positions and even after umpteemth calling no one picks up the customer service phone. When you e-mail them they give a reply very late and they deliberatily do not reply to your request and divert the question and try to dilute the problem.
My account was blocked due to gross negligence by ICICI direct for 3 trading days due to which I lost money.
You try thier customer service phone , it gets diverted to ICICI Bank and there is not even an option for ICICI direct in the IVR.
Never ever open an account with them otherwise you will regret. Its so frustrating when you have something important to resolve and thier phone just keeps ringing. If you leave a call back number , no one calls back. Further now they are asking me to directly talk to NDSL to get the NRI Aadhar linkage otherwise they will deduct 23% tax on any sell activity. I opened an account with ICICI Direct and had never spoken to NDSL even once , now ICICI direct because of its gross negligence is diverting the blame. And as you can guess no one ever picks up the phone on NSDL .

Ratings:

Brokerage - Below Average
Account Maintenance Fees - Below Average
Website Usability - Below Average
Research Capabilities - Below Average
Customer Service - Very Poor
Overall Experience - Very Poor