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Very high brokerage in option and equity segment . Other brokers are charging Rs 20 in options per order whereas icicidirect charges on per lot basis and if you are trading in far out of money options where premium is less brokerage works out about 10 % of premium . Also Nse has recently reduced lot size of Nifty50 from 75 to 50 . Brokerage has gone up by 50 % due to change in lot size . Very poor experience of icicidirect despite being a customer for more than 20 years . Zeroda is far better than icicidirect in all aspects

Ratings:

Brokerage - Very Poor
Account Maintenance Fees - Below Average
Website Usability - Very Poor
Research Capabilities - Very Poor
Customer Service - Very Poor
Overall Experience - Very Poor