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Just Dial IPO Details
IPO Date May 20, 2013 - May 22, 2013
IPO Price ₹530
Face Value ₹10
IPO Size ₹919.14 Cr
Listing At BSE, NSE, MCX-SX
IPO Lot Size 25

JUST DIAL LIMITED

(This is only an advertisement for Information purposes and not a Prospectus announcement.)

Our Company was incorporated as ASM Communications Private Limited on December 20,1993, at New Delhi, as a private limited company underthe Companies Act, 1956, as amended (the "Companies Act".) Subsequently, the registered office of our Company was shifted to the State of Maharashtra and a certificate of registration of the order of the Company Law Board confirming transfer of the registered office from one state to another dated December 16,2004 was issued by the Registrar of Companies, Maharashtra. The name of our Company was changed from A&M Communications Private Limited to Just Dial Private Limited on December 26,2006. Further, our Company was converted into a public limited company on July 22,2011 and consequently, the nameof our Company was changed to Just Dial Limited. For details of changes in the registered office and name of our Company, please see the section "History and Certain Corporate Matters" on page 154 of the Prospectus dated May 28,2013 (the "Prospectus")

Registered Office:
Palm Court, Building-M, 501/B, 5th Floor, Besides Goregaon Sports Complex, New Link Road, Malad (West), Mumbai - 400 064
Contact Person: Sachin Jain, Company Secretary and Compliance Officer Tel: (9122) 2888 4060; Fax: (91 22) 2882 3789; Email: investors@justdial.com; Website: www.justdial.com
Promoters of the Company: V.S.S. Mani, Anita Mani, Ramani Iyer and V. Krishnan.

PUBLIC OFFER OF 17,497,458 EQUITY SHARES OF A FACE VALUE OF RS.10 EACH (THE "EQUITY SHARES") OF JUST DIAL LIMITED (THE "COMPANY") FOR CASH AT A PRICE OF RS. 530 PER EQUITY SHARE FOR QIB BIDDERS AND N0N INSTITUTIONAL BIDDERS AND AT A PRICE OF RS. 483 PER EQUITY SHARE FOR RETAIL INDIVIDUAL BIDDERS THROUGH AN OFFER FOR SALE BY THE SELLING SHAREHOLDERS (AS DEFINED IN THE SECTION "DEFINITIONS AND ABBREVIATIONS" OF THE PROSPECTUS) AGGREGATING UP TO RS. 9,191.41 MILLION (THE "OFFER"). A DISCOUNT OF RS. 47 PER EQUITY SHARE HAS BEEN OFFERED TO RETAIL INDIVIDUAL BIDDERS (THE "RETAIL DISCOUNT"). THE OFFER CONSTITUTES 25.02% OF THE FULLY DILUTED POST-OFFER PAID-UP EQUITY SHARE CAPITAL OF THE COMPANY. FOR THE DETAILS OF THE EQUITY SHARES OFFERED BY EACH SELLING SHAREHOLDER, PLEASE SEE THE SECTION "DEFINITIONS AND ABBREVIATIONS - OFFER RELATED TERMS - OFFER" ON PAGE 2 OF THE PROSPECTUS.

THE FACE VALUE OF EACH EQUITY SHARES IS RS. 10 EACH. THE OFFER PRICE IS RS. 530 AND IS 53 TIMES THE FACE VALUE OF THE EQUITY SHARES.

NOTICE

BASED ON THE OFFER PRICE OF RS. 530/- PER EQUITY SHARE, THE P/E RATIO OF THE COMPANY IS 56.56 AND THE PRICE/ BOOK VALUE PER EQUITY SHARE IS 35.96 (BASED ON CONSOLIDATED FISCAL 2012 FINANCIALS). PLEASE NOTE THAT IN JULY 2009, CERTAIN NON-PROMOTER SHAREHOLDERS OF THE COMPANY PURCHASED EQUITY SHARES FROM ANOTHER NON-PROMOTER SHAREHOLDER AT RS. 58 PER EQUITY SHARE (AFTER RETROSPECTIVE ADJUSTMENT FOR SUBSEQUENT ISSUANCES OF BONUS EQUITY SHARES TO THE SHAREHOLDERS OF THE COMPANY). PLEASE REFER TO THE PROSPECTUS FOR FURTHER DETAILS.

1. Bid / Offer Opening Date: May 20,2013
2 Bid / Offer Closing Date: May 22,2013
3 Anchor Investor Bid/ Offer Period: May17,2013
4. Stock Exchanges on which the Equity Shares are Proposed to be Listed: NSE, BSE and MCX- SX; Date on which trading is expected to commence: June 5,2013
In terms of Rule 19(2)(b)(i) of the Securities Contracts (Regulation) Rules, 1957, as amended ("SCRR"), this is an Offer for atleast 25% of the post-Offer capital. The Offer is being made through the Book Building Process wherein at least 75% of the Offer shall be Allotted on a proportionate basis to Qualified Institutional Buyers ("QIBs"), provided that our Company and the Selling Shareholders may allocate up to 30% of the QIB Portion to Anchor Investors on a discretionary basis. 5% of the QIB Portion (excluding the Anchor Investor Portion) shall be available for allocation on a proportionate basis to Mutual Funds only, and the remainder of the QIB Portion shall be available for allocation on a proportionate basis to all QIB Bidders (otherthan Anchor Investors), including Mutual Funds, subject to valid Bids being received at or above the Offer Price. If at least 75% of the Offer cannot be Allotted to QIBs, then the ertire application money shall be refunded forthwith. Further, not more than 15% of the Offer shall be available for allocation on a proportionate basis to Non-Institutional Bidders and not more than 10% of the Offer shall be available for allocation to Retail Individual Bidders in accordance with the Securities and Exchange Board of India (Issue of Capital and Disclosure Requirements) Regulations, 2009 (the "SEBI Regulations"), subjectto valid Bids being received at or above the Offer Price.. The Company and the Selling Shareholders in consultation with the Book Running Lead Managers, have allotted 3,936,925 Equity Shares of the QIB Portion to Anchor Investors at Rs 530 per Equity Share on a discretionary basis in accordance with the SEBI Regulations.
The Offer received 155,879 applications for 158,800,243 Equity Shares resulting in 9.08 times subscription.

The details of the applications received in the Offer from Qualified Institutional Buyers, Non-Institutional Bidders, Retail Individual Bidders and Anchor Investors are as under (Before technical rejections)

S.No.

Category

No. of
Applications
No. of
Shares
No. of
Times Subscription
1 Retail Individual Bidders 155669 6088575 3.48
2 Non Institutional Bidders 109 58664950 22.35
3 Qualified Institutional Bidders 81 89859500 9.78
4 Anchor Investors 20 4187218 1.06
Total 155879 158800243 9.08

Final Demand
A summary of the final demand as per the BSE Limited("BSE"), the National Stock Exchange of India Limited ("NSE") and the MCX Stock Exchange Limited ("MCX-SX") as on the Bid/Offer closing date at different bid price is as under

Bid Price No. of
Equity Shares
% to
Total
Cumulative
Total
Cumulative %
to Total
470 3452325 1.997 3452325 1.997
471 1375 0.001 3453700 1.997
472 450 0.000 3454150 1.998
473 925 0.001 3455075 1.998
475 2575 0.001 3457650 2.000
476 100 0.000 3457750 2.000
477 275 0.000 3458025 2.000
478 25 0.000 3458050 2.000
480 3425 0.002 3461475 2.002
481 400 0.000 3461875 2.002
482 150 0.000 3462025 2.002
483 100 0.000 3462125 2.002
485 2000 0.001 3464125 2.003
486 275 0.000 3464400 2.004
487 75 0.000 3464475 2.004
488 800 0.000 3465275 2.004
489 200 0.000 3465475 2.004
490 2825 0.002 3468300 2.006
491 1225 0.001 3469525 2.007
494 325 0.000 3469850 2.007
495 1325 0.001 3471175 2.007
496 25125 0.015 3496300 2.022
497 350 0.000 3496650 2.022
498 100 0.000 3496750 2.022
499 425 0.000 3497175 2.023
500 25750 0.015 3522925 2.037
501 2975 0.002 3525900 2.039
502 25 0.000 3525925 2.039
505 125 0.000 3526050 2.039
506 1025 0.001 3527075 2.040
507 225 0.000 3527300 2.040
508 325 0.000 3527625 2.040
509 400 0.000 3528025 2.040
510 70475 0.041 3598500 2.081
512 100 0.000 3598600 2.081
513 75 0.000 3598675 2.081
515 150 0.000 3598825 2.081
517 3825 0.002 3602650 2.084
518 25 0.000 3602675 2.084
520 1296775 0.750 4899450 2.833
521 500 0.000 4899950 2.834
522 675 0.000 4900625 2.834
523 400 0.000 4901025 2.834
525 1275 0.001 4902300 2.835
527 1050 0.001 4903350 2.836
530 19284750 11.153 24188100 13.989
531 100 0.000 24188200 13.989
533 575 0.000 24188775 13.989
534 50 0.000 24188825 13.989
535 200 0.000 24189025 13.989
536 400 0.000 24189425 13.989
537 200 0.000 24189625 13.990
538 75 0.000 24189700 13.990
539 50 0.000 24189750 13.990
540 5567825 3.220 29757575 17.210
541 850 0.000 29758425 17.210
542 1200 0.001 29759625 17.211
543 137561750 79.556 167321375 96.767
Cut-off 5590375 3.233 172911750 100.000
172911750 100.000

The Basis of Allotment was finalized in consultation with the NSE being the Designated Stock Exchange on May 31,2013

A. Allotment to Retail Individual Bidders (After Technical Rejection) (Including ASBA Applications)
The Basis of Allotment to the Retail Individual Bidders, who have bid at Cut-off price or at the Offer Price of Rs. 530 per Eqiity Share, was finalized in accordance with the SEBI Regulations in consultation with NSE. This category has been subscribed to the extent of 3.39 times. The total number of Equity Shares Allotted in the Retail Individual Bidder category is 1,749,745 Equity Shares. The category-wise details of the Basis of Allotment are as under:

Category No. of
Applications
% to Total Total No. of Equity
Shares Applied
% to Total No. of Equity Shares
Allotted Per Applicant
Ratio Total No. of Equity
Shares Allotted
25 137954 90.37 3448850 58.10 25 138:301 1581225td>
50 4156 2.72 207800 3.50 25 138:301 47650
75 1146 0.75 85950 1.45 25 138:301 13125
100 2680 1.76 268000 4.51 25 138:301 30725
125 443 0.29 55375 0.93 25 138:301 5075
150 420 0.28 63000 1.06 25 138:301 4825
175 388 0.25 67900 1.14 25 138:301 4450
200 1586 1.04 317200 5.34 25 138:301 18175
225 140 0.09 31500 0.53 25 138:301 1600
250 214 0.14 53500 0.90 25 138:301 2450
275 73 0.05 20075 0.34 25 138:301 825
300 233 0.15 69900 1.18 25 138:301 2675
325 53 0.03 17225 0.29 25 138:301 600
350 708 0.46 247800 4.17 25 138:301 8125
375 99 0.06 37125 0.63 25 138:301 1125
400 2362 1.55 944800 15.92 25 138:301 27075
1 20:6740 20
152655 100 5936000 100 1749745

B. Allotment to Non-Institutional Bidders (After Technical Rejections) (Including ASBA Applications)
The Base is of Allotmentto the Non-Institutional Bidders, who have bid at the Offer Price of Rs. 530 per Equity Share was finalized on a proportionate basis in consultation with the NSE. This category has been subscribed to the extent of 22.35 times. The total number of Equity Shares Alotted in the Non-Institutional Bidder category is 2,624,618 Equity Shares. The category-wise details of the Basis of Allotment are as under

Category No. of Applications % to Total Total No. of Equity Shares Applied % to Total No. of Equity Shares Allotted Per Applicant Ratio of Allottees to Applicants Total No. of Equity Shares Allotted
450 2 1.90 900 0.00 25 1:2 25
500 4 3.81 2000 0.00 25 1:1 100
525 1 0.95 525 0.00 25 1:1 25
550 3 2.86 1650 0.00 25 1:1 75
700 2 1.90 1400 0.00 31 1:1 62
750 1 0.95 750 0.00 34 1:1 34
825 2 1.90 1650 0.00 37 1:1 74
875 2 1.90 1750 0.00 39 1:1 78
900 1 0.95 900 0.00 40 1:1 40
950 1 0.95 950 0.00 43 1:1 43
1150 3 2.86 3450 0.01 51 1:1 153
1325 1 0.95 1325 0.00 59 1:1 59
1350 1 0.95 1350 0.00 60 1:1 60
1375 1 0.95 1375 0.00 62 1:1 62
1500 1 0.95 1500 0.00 67 1:1 67
1525 1 0.95 1525 0.00 68 1:1 68
1625 1 0.95 1625 0.00 73 1:1 73
1650 1 0.95 1650 0.00 74 1:1 74
1700 1 0.95 1700 0.00 76 1:1 76
1800 1 0.95 1800 0.00 81 1:1 81
1850 2 1.90 3700 0.01 83 1:1 166
2275 1 0.95 2275 0.00 102 1:1 102
2450 1 0.95 2450 0.00 110 1:1 110
2700 2 1.90 5400 0.01 121 1:1 242
2750 1 0.95 2750 0.00 123 1:1 123
2800 2 1.90 5600 0.01 125 1:1 250
3000 1 0.95 3000 0.01 134 1:1 134
3275 1 0.95 3275 0.01 147 1:1 147
3500 1 0.95 3500 0.01 157 1:1 157
3675 1 0.95 3675 0.01 164 1:1 164
4250 1 0.95 4250 0.01 190 1:1 190
5000 4 3.81 20000 0.03 224 1:1 896
5150 1 0.95 5150 0.01 230 1:1 230
5300 1 0.95 5300 0.01 237 1:1 237
5550 1 0.95 5550 0.01 248 1:1 248
7350 1 0.95 7350 0.01 329 1:1 329
7500 1 0.95 7500 0.01 336 1:1 336
8000 1 0.95 8000 0.01 358 1:1 358
8050 1 0.95 8050 0.01 360 1:1 360
9200 1 0.95 9200 0.02 412 1:1 412
11050 1 0.95 11050 0.02 494 1:1 494
11100 1 0.95 11100 0.02 497 1:1 497
12125 1 0.95 12125 0.02 542 1:1 542
13125 1 0.95 13125 0.02 587 1:1 587
13800 1 0.95 13800 0.02 617 1:1 617
16750 1 0.95 16750 0.03 749 1:1 749
18400 2 1.90 36800 0.06 823 1:1 1646
36825 1 0.95 36825 0.06 1648 1:1 1648
45250 1 0.95 45250 0.08 2025 1:1 2025
60000 1 0.95 60000 0.10 2685 1:1 2685
66025 1 0.95 66025 0.11 2954 1:1 2954
75000 1 0.95 75000 0.13 3356 1:1 3356
86600 1 0.95 86600 0.15 3875 1:1 3875
87000 1 0.95 87000 0.15 3893 1:1 3893
92075 1 0.95 92075 0.16 4120 1:1 4120
92100 1 0.95 92100 0.16 4121 1:1 4121
110475 1 0.95 110475 0.19 4943 1:1 4943
128900 2 1.90 257800 0.44 5767 1:1 11534
184200 1 0.95 184200 0.31 8242 1:1 8242
200000 1 0.95 200000 0.34 8948 1:1 8948
379075 1 0.95 379075 0.65 16961 1:1 16961
477675 1 0.95 477675 0.81 21372 1:1 21372
515650 1 0.95 515650 0.88 23071 1:1 23071
920800 3 2.86 2762400 4.71 41199 1:1 123597
943375 1 0.95 943375 1.61 42209 1:1 42209
1105000 1 0.95 1105000 1.88 49440 1:1 49440
1300000 1 0.95 1300000 2.22 58165 1:1 58165
1500000 1 0.95 1500000 2.56 67113 1:1 67113
1841600 4 3.81 7366400 12.56 82397 1:1 329588
1842000 1 0.95 1842000 3.14 82415 1:1 82415
2025775 1 0.95 2025775 3.45 90638 1:1 90638
2140000 1 0.95 2140000 3.65 95748 1:1 95748
2578250 1 0.95 2578250 4.40 115356 1:1 115356
2762450 1 0.95 2762450 4.71 123598 1:1 123598
3314900 1 0.95 3314900 5.65 148316 1:1 148316
3683200 2 1.90 7366400 12.56 164794 1:1 329588
3684000 1 0.95 3684000 6.28 164830 1:1 164830
4604050 1 0.95 4604050 7.85 205995 1:1 205995
4814850 1 0.95 4814850 8.21 215427 1:1 215427
5524850 1 0.95 5524850 9.42 247195 1:1 247195
105 100 58660950 100 2624618

C. Allotment to QIBs excluding Anchor Investors (After Technical Rejections) (Including ASBA Applications)
Allotmentto QIBs who have bid at the OfferPrice of Rs. 530 per Equity Share has been done on a proportionate basis in consultation with the NSE. This category has been subscribed to the extent of 9.78 times. As perthe SEBI Regulations, Mutual Funds were Allotted 1086477 Equity Shares the total number of Equity Shares Allotted in the QIB category is 9186170 Equity Shares which were Allotted. The category-wise details of the Basis of Allotment are as under:

Category Fls/Banks FIIs MFs ICs VCs Total
QIB 849119 7006819 1086477 243755 - 9186170

D. Allotment to Anchor Investors
The Company and the selling shareholders Allotted 3,936,925 Equity Shares to 20 Anchor Investors in consultation with the BRLMs at the Offer Price of Rs. 530. This represents 30% of the portion earmarked for Allocation to Qualified Institutional Buyers in accordance with the SEBI Regulations. The Board of Directors of the Company at its meeting held at Mumbai on June 1,2013 has approved the Basis of Allotment of Equiy Shares of the Offer and has Allotted the Equity Shares to various successful applicants.
The Refund Orders and allotment advice and/ or notices have been dispatched to the address of the investors as registered withthe depositories on or before June 4,2013. Further the instructions to the SCSBs have been dispatched/mailed on June 3,2013. In case the same is not received within ten days, investors may contact the Registrar at the address given below. The Refund Orders have been over-printed with the Bank Account details as registered, if any, with the depositories.
The Equity Shares Allotted to successful applicants have been credited on June 3,2013 to the beneficiary accounts subject to validation of the account details with the depositories concerned.
Commencement of Trading: The Company is taking steps for completion of the necessary formalities get the Equity Shares admitted for trading on the NSE, BSE and MCX-SX within twelve Working Days from the Bid/Offer Closing Date.

Note: All capitalized terms used and not defined herein shall have the respective meaning assigned to them in the Prospectus dated May 28,2013 filed with the Registrar of Companies, Maharashtra ("Prospectus")

INVESTORS PLEASE NOTE:
The details of the Allotment would be hosted on the website of the Registrar to the Offer, Karvy Computershare Private Limited at http://karisma.karvy.com
All future correspondence in this regard may kindly be addressed to the Registrar to the Offer quoting full name of the First/ Sole applicant, serial number of the Bid-cum Application Form, number of shares bid for, name of the Member of the Syndicate and place where the Bid-cum Applicafon form was submitted and payment details at the address given below:

KarvyComputershare Private Limited
Plot Nos. 17 - 24, Vittal Rao Nagar, Madhapur, Hyderabad 500 081
Tel: (9140) 4465 5000 Fax: (9140) 23431551
Email: justdialipo@karvy.com Website: http://karisma.karvy.com
Contact person: M. Murli Krishna

Date: June 4,2013
Place: Mumbai
For JUST DIAL LIMITED
On behalf of the Board of Directors
Sd/-
Managing Director
Find the basis of allotment for Just Dial IPO. The basis of allotment document helps to understand how shares are allotted in IPO of Just Dial Ltd. It provides detail about how many valid IPO applications received for Just Dial IPO and IPO allotment ratio in investor categories i.e. Retail, NII, QIB, Employee and Shareholders. You could find the answer to questions like; why I didn't get IPO allotment in Just Dial IPO? or what is the Just Dial IPO allotment ratio?




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