FREE Account Opening + No Clearing Fees

Just Dial Ltd IPO Review (Apply)

Review By Dilip Davda on May 14, 2013

The long waited IPO of Just Dial Ltd (JDL) is finally seeing the day of the light as it has now planned maiden public offer that opens for subscription on 20.05.13 and will close on 22.05.13. JDL is one of the leading local search engine portals and provides its users 'Just Dial' search service with information and user reviews from its database of local businesses, products and services across India. The company's search service is available to users through multiple platforms: Internet, mobile Internet, telephone (voice) and text (SMS). In fiscal 2012, it addressed over 254.3 million search requests across our platforms. As of December 31, 2012, it is conducting approximately 195,100 campaigns for our paid advertisers. As one of the first companies to offer local search services in India, it believes that it has a first mover advantage among consumers seeking information on local businesses. It aims to provide fast, free, reliable and comprehensive information to its users, which it believe will create a network effect to attract more search queries. JDL also believe that it has established Just Dial as a well known Indian brand on the Internet. In addition, through its easy to remember phone numbers and user friendly mobile phone interface, it has been able to attain significant mind-share with users for their local search needs. Reports of JDL IPO evinced great interest in primary market community as it is likely to change the parameters for primary market as well as grey market, opine seasoned observers.

Just Dial's database lists 9.0 mn businesses as of February 2013 (4.5 mn as of end-FY10), mostly MSMEs. New data is added and updated regularly by 314 employees. To expand its network in existing and new cities, it has appointed resellers to collect data from their respective territories. More than just the scale of its database, Just Dial's ability to consistently keep it updated has been the reason for strong growth in usage of its search services.

The company that postponed its IPO plans as it could garner the then needed funds from private equity partners and is now providing exit route to some of them and also to others via offer for sale of 17,497,458 Equity Shares of Rs. 10 each by the Selling Shareholders. The listing of the Equity Shares will enhance its brand name and provide liquidity to the existing shareholders. Listing will also provide a public market for the Equity Shares in India. The Company will not receive any proceeds from the Offer. In April 2010 the company has issued bonus shares in the ratio of 55 shares for every 1 share held and thereafter has done ESOP/placement at a price ranging between Rs. 10 and Rs. 4595 with a major chunk at a price of Rs. 488.66.

Now the company is coming out with an offer for sale from existing shareholders for 17497458 equity share of Rs. 10 each with a price band of Rs. 470-543 to mobilize Rs. 822-950 crore based on lower and upper price band. Minim um application is to be made for 25 shares and in multiples thereof thereafter. Retail investors are offers 'Safety Net' and also 10% upfront discount.

Out of 17497458 shares on offer the company has reserved only 1749745 shares (i.e. just 10%) is kept for retail shareholders, 2624618 (15%) shares for HNIs and rest (75%) for QIBs . This is perhaps due to the mandatory safety net clause imposed by SEBI the company wants to reduce the 'Safety Net' burden. Issue is rated as IPO 5 by CRISIL indicating strong fundamentals. While grading, CRISIL has put disclaimer that it does not mirror the issue pricing and the issue size was considered for 9,554,307 shares. The grade is not a recommendation to buy, sell or hold the graded instrument, its future market price or suitability for a particular investor. Citigroup Global Markets India Private Limited and Morgan Stanley India Company Private Limited are the joint BRLMs and Karvy Computershare Pvt Ltd is the registrar to the issue. Shares will be listed on BSE , NSE and MCX-SX.


Conclusion / Investment Strategy

It appears that as promoters have to honour the "Safety Net" they too have opted for some dilution of stake to keep some buffer with them so that in the event of "Safety Net" clause application, it can pay from the buffer created and hence the issue size has more than doubles of its original plans and even higher than the CRISIL's consideration.

On the performance front, the company has posted an average EPS of Rs. 6.05 (on consolidated and fully diluted basis-with a CAGR of 40.2% in top and 135.1% in bottom-line respectively) and its NAV as on 31.12.2012 is Rs. 57.51. For the first 9 months of the fiscal 2012-13 it has clocked turnover of Rs. 271.61 crore with a net profit of Rs. 47.08 crore and as the equity capital post IPO remains the same due to offer for sale, this translates into an annualized EPS of Rs. 8.99 and thus the asking price is at a P/E of 52 to 60 and at a P/BV of 8.2 to 9.4 based on lower and upper price band. Thus issue is aggressively priced. The company has no listed peer for comparison.

The company is now facing competition from Askme, Asklaila, Getit, Sulekha etc and hence the first mover gains made in the past may see diminishing pattern going forward.

On BRLM's front, Citi Group and Morgan Stanley had mandate for 17 and 11 IPOs and out of them 4 IPOs failed to give listing gains to investors from both of them.

Remark: Apply at the lower price band at Rs. 423 per share (with upfront 10% discount to retail investors) for a lot as applicable under "safety net". (i.e. one can apply for a maximum of 100 shares or 4 lots to qualify for Safety Net)


Reviewer recommends Subscribing to the issue.

Review By Dilip Davda on May 14, 2013

Review Author

DISCLAIMER: No financial information whatsoever published anywhere here should be construed as an offer to buy or sell securities, or as advice to do so in any way whatsoever. All matter published here is purely for educational and information purposes only and under no circumstances should be used for making investment decisions. Readers must consult a qualified financial advisor before making any actual investment decisions, based on the information published here. My reviews do not cover GMP market and operators game plans. Any reader taking decisions based on any information published here does so entirely at their own risk. Investors should bear in mind that any investment in stock markets is subject to unpredictable market-related risks. The above information is based on RHP and other documents available as of date coupled with market perception. The author has no plans to invest in this offer.

About Dilip Davda

Dilip Davda, a freelance journalist

Dilip Davda is veteran journalist associated with stock market since 1978. He is contributing to print and electronic media on stock markets/insurance/finance since 1985.

Dilip Davda is a leading reviewer of public issues and NCDs in the primary stock market in India. The knowledge he gained over 3 decades while working in the stock market and a strong relationship with popular lead managers makes his reviews unique. His detail fundamental and financial analysis of companies coming up with IPO helps investors in the primary stock market. Dilip Davda has a special interest in analyzing the SME companies and writing reviews about their public issues. His reviews are regularly published online and in news papers.

(Dilip Davda -SEBI registered Research Analyst-Mumbai,

Registration no. INH000003127 (Perpetual)

Email id: ).

Just Dial IPO FAQs

  1. 1. Why Just Dial IPO?

    The initial public offer (IPO) of Just Dial Ltd offers an early investment opportunity in Just Dial Ltd. A stock market investor can buy Just Dial IPO shares by applying in IPO before Just Dial Ltd shares get listed at the stock exchanges. An investor could invest in Just Dial IPO for short term listing gain or a long term.

  2. 2. How is Just Dial IPO?

    Read the Just Dial IPO recommendations by the leading analyst and leading stock brokers.

  3. 3. Just Dial IPO what should investors do?

    Just Dial IPO offers an opportunity to buy IPO shares before they get listed at the stock exchanges. Read the Just Dial IPO Notes, Analysis and Recommendations by leading stock brokerage firms and experts in the above answer.

  4. 4. Is Just Dial IPO good?

    Our recommendation for Just Dial IPO is to subscribe.

  5. 5. Is Just Dial IPO worth Investing?

    As per the analysis by our lead analyst Mr. Dilip Davda, we suggest you to subscribe to the Just Dial IPO.

  6. 6. When will Just Dial IPO allotment status?

    The Just Dial IPO allotment status will be available on or around [.]. The allotted shares will be credited in demat account by [.]. Visit Just Dial IPO allotment status to check.

  7. 7. When will Just Dial IPO list?

    The Just Dial IPO will list on Wednesday, June 5, 2013, at BSE, NSE, MCX-SX.
More Just Dial IPO Views / Analysis / Recommendations ...