Go Fashion (India) Limited IPO (GoColors IPO) Detail

Nov 17, 2021 - Nov 22, 2021

Incorporated in 2010, Go Fashion (India) Limited is one of the largest women's bottom-wear brands in India. The company is engaged in the development, design, sourcing, marketing, and retailing of a range of women's bottom-wear products under the brand, 'Go Colors'. The company offers one of the widest portfolios of bottom-wear products among women's apparel retailers in terms of colors and styles. As of May 31, 2021, Go Colors sold bottom-wear in over 50 styles in more than 120 colors.

As of May 31, 2021, the company has 450 exclusive brand outlets (EBOs) that are spread across 23 states and union territories in India. The company's distribution channels include large format stores (LFSs) including Reliance Retail Limited, Central, Unlimited, Globus Stores Private Limited, and Spencer's Retail among others. The company's LFSs have grown from 925 LFSs in 2019 to 1,332 LFSs in May 2021. The company also sells its products through its website, online marketplaces, and multi-brand outlets (MBOs).

Competitive strengths:

  • One of the largest women's bottom-wear brands in India
  • Wide, well-diversified, product portfolio and first-mover advantage
  • Multi-channel retail presence across India
  • Strong unit economics with an efficient operating model
  • Extensive procurement base and automated procurement & supply chain
  • In-house expertise in developing and designing products
  • Strong financial performance record

Company Promoters:

Prakash Kumar Saraogi, Gautam Saraogi, Rahul Saraogi, Pks Family Trust And Vks Family Trust are the company promoters.

Company Financials:

Summary of financial Information (Restated Consolidated)
Particulars For the year/period ended (₹ in Millions)
30-Jun-21 30-Jun-20 31-Mar-21 31-Mar-20 31-Mar-19
Total Assets 5,306.47 5,346.99 5,483.67 5,191.86 4,041.31
Total Revenue 402.92 207.44 2,822.52 3,968.39 2,909.79
Profit After Tax (189.96) (85.98) (35.39) 526.34 309.41

Objects of the Issue:

  • Funding roll out of 120 new EBOs (Exclusive Brand Outlets);
  • Funding working capital requirements; and
  • General corporate purposes

GoColors IPO Details

IPO Opening Date Nov 17, 2021
IPO Closing Date Nov 22, 2021
Issue Type Book Built Issue IPO
Face Value ₹10 per equity share
IPO Price ₹655 to ₹690 per equity share
Market Lot 21 Shares
Min Order Quantity 21 Shares
Listing At BSE, NSE
Issue Size[.] Eq Shares of ₹10
(aggregating up to ₹1,013.61 Cr)
Fresh Issue[.] Eq Shares of ₹10
(aggregating up to ₹125.00 Cr)
Offer for Sale12,878,389 Eq Shares of ₹10
(aggregating up to ₹[.] Cr)

GoColors IPO Tentative Timetable

The GoColors IPO open date is Nov 17, 2021, and the close date is Nov 22, 2021. The issue may list on Nov 30, 2021.

IPO Open Date Nov 17, 2021
IPO Close Date Nov 22, 2021
Basis of Allotment Date Nov 25, 2021
Initiation of Refunds Nov 26, 2021
Credit of Shares to Demat Account Nov 29, 2021
IPO Listing Date Nov 30, 2021

GoColors IPO Lot Size

The GoColors IPO market lot size is 21 shares. A retail-individual investor can apply for up to 13 lots (273 shares or ₹188,370).

Application Lots Shares Amount (Cut-off)
Minimum 1 21 ₹14,490
Maximum 13 273 ₹188,370

GoColors IPO Promoter Holding

Pre Issue Share Holding 57.47%
Post Issue Share Holding 52.78%

GoColors IPO Subscription Status (Bidding Detail)

The GoColors IPO is subscribed 135.46 times on 11/22/2021 7:01:00 PM. The public issue subscribed 49.70 in the retail category, 100.73 in the QIB category, and 262.08 in the NII category. Check Day by Day Subscription Details (Live Status)

Application Wise IPO Subscription (Retail): 41.1 times

CategorySubscription (times)

GoColors IPO Prospectus

GoColors IPO Rating

Rating:Rated 4.0 stars
Vote Here ...

GoColors IPO Listing Date

Listing Date Tuesday, November 30, 2021
BSE Script Code 543401
Listing In B Group of Securities
IPO Price ₹690 per equity share
Face Value ₹10 per equity share

Company Contact Information

Go Fashion (India) Limited
Sathak Center, 5th Floor,
New No. 4, Old No. 144/2,
Nungambakkam High Road, Chennai, Tamil Nadu 600 03
Phone: +91 44 4211 1777

GoColors IPO Registrar

KFintech Private Limited

Phone: 04067162222, 04079611000

GoColors IPO FAQs

GoColors IPO is a main-board IPO of [.] equity shares of the face value of ₹10 aggregating up to ₹1,013.61 Crores. The issue is priced at ₹655 to ₹690 per equity share. The minimum order quantity is 21 Shares.

The IPO opens on Nov 17, 2021, and closes on Nov 22, 2021.

KFintech Private Limited is the registrar for the IPO. The shares are proposed to be listed on BSE, NSE.

Zerodha customers can apply online in GoColors IPO using UPI as a payment gateway. Zerodha customers can apply in GoColors IPO by login into Zerodha Console (back office) and submitting an IPO application form.

Steps to apply in GoColors IPO through Zerodha

  1. Visit the Zerodha website and login to Console.
  2. Go to Portfolio and click the IPOs link.
  3. Go to the 'GoColors IPO' row and click the 'Bid' button.
  4. Enter your UPI ID, Quantity, and Price.
  5. ‘Submit’ IPO application form.
  6. Visit the UPI App (net banking or BHIM) to approve the mandate.

Visit Zerodha IPO Application Process Review for more detail.

The GoColors IPO opens on Nov 17, 2021 and closes on Nov 22, 2021.

GoColors IPO lot size is 21 Shares and the minimum order quantity is 21 Shares.

You can apply in GoColors IPO online using either UPI or ASBA as payment method. ASBA IPO application is available in the net banking of your bank account. UPI IPO application is offered by brokers who don't offer banking services. Read more detail about apply IPO online through Zerodha, Upstox, 5Paisa, Edelweiss, ICICI Bank, HDFC Bank and SBI Bank.

The finalization of Basis of Allotment for GoColors IPO will be done on Nov 25, 2021, and the allotted shares will be credited to your demat account by Nov 29, 2021. Check the GoColors IPO allotment status.

The GoColors IPO listing date is on Tuesday, November 30, 2021.

GoColors IPO Message Board

Ranked Members  Ranked Members