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Go Fashion (India) Limited IPO (GoColors IPO) Detail

November 17, 2021 - November 22, 2021

GoColors IPO is a book built issue of Rs 1,013.61 crores. The issue comprises of fresh issue of Rs 125.00 crore and offer for sale of 1.29 crore shares.

GoColors IPO bidding started from November 17, 2021 and ended on November 22, 2021. The allotment for GoColors IPO was finalized on Thursday, November 25, 2021. The shares got listed on BSE, NSE on November 30, 2021.

GoColors IPO price band is set at ₹655 to ₹690 per share. The minimum lot size for an application is 21 Shares. The minimum amount of investment required by retail investors is ₹14,490.

Dam Capital Advisors Ltd (Formerly Idfc Securities Ltd), ICICI Securities Limited and Jm Financial Limited are the book running lead managers of the GoColors IPO, while Kfin Technologies Limited is the registrar for the issue.

Refer to GoColors IPO RHP for detailed information.

GoColors IPO Details

IPO Date November 17, 2021 to November 22, 2021
Listing Date November 30, 2021
Face Value ₹10 per share
Price Band ₹655 to ₹690 per share
Lot Size 21 Shares
Total Issue Size[.] shares
(aggregating up to ₹1,013.61 Cr)
Fresh Issue[.] shares
(aggregating up to ₹125.00 Cr)
Offer for Sale12,878,389 shares of ₹10
(aggregating up to ₹[.] Cr)
Issue Type Book Built Issue IPO
Listing At BSE, NSE

GoColors IPO Reservation

GoColors IPO offers 8,079,491 shares. 4,406,996 (54.55%) to QIB, 2,203,497 (27.27%) to NII, 1,468,998 (18.18%) to RII. 69,952 RIIs will receive minimum 21 shares and (sNII) and (bNII) will receive minimum 294 shares. (in case of oversubscription)

Investor Category Shares OfferedMaximum Allottees
Anchor Investor Shares Offered-NA
QIB Shares Offered4,406,996 (54.55%)NA
NII (HNI) Shares Offered2,203,497 (27.27%)
Retail Shares Offered1,468,998 (18.18%)69,952
Total Shares Offered8,079,491 (100%)

GoColors IPO Timeline (Tentative Schedule)

GoColors IPO opens on November 17, 2021, and closes on November 22, 2021.

IPO Open Date Wednesday, November 17, 2021
IPO Close Date Monday, November 22, 2021
Basis of Allotment Thursday, November 25, 2021
Initiation of Refunds Friday, November 26, 2021
Credit of Shares to Demat Monday, November 29, 2021
Listing Date Tuesday, November 30, 2021
Cut-off time for UPI mandate confirmation 5 PM on November 22, 2021

GoColors IPO Lot Size

Investors can bid for a minimum of 21 shares and in multiples thereof. The below table depicts the minimum and maximum investment by retail investors and HNI in terms of shares and amount.

Application Lots Shares Amount
Retail (Min) 1 21 ₹14,490
Retail (Max) 13 273 ₹188,370
Lot Size Calculator

GoColors IPO Promoter Holding

Prakash Kumar Saraogi, Gautam Saraogi, Rahul Saraogi, Pks Family Trust And Vks Family Trust are the company promoters.

Share Holding Pre Issue 57.47%
Share Holding Post Issue 52.78%

About Go Fashion (India) Limited

Incorporated in 2010, Go Fashion (India) Limited is one of the largest women's bottom-wear brands in India. The company is engaged in the development, design, sourcing, marketing, and retailing of a range of women's bottom-wear products under the brand, 'Go Colors'. The company offers one of the widest portfolios of bottom-wear products among women's apparel retailers in terms of colors and styles. As of May 31, 2021, Go Colors sold bottom-wear in over 50 styles in more than 120 colors.

As of May 31, 2021, the company has 450 exclusive brand outlets (EBOs) that are spread across 23 states and union territories in India. The company's distribution channels include large format stores (LFSs) including Reliance Retail Limited, Central, Unlimited, Globus Stores Private Limited, and Spencer's Retail among others. The company's LFSs have grown from 925 LFSs in 2019 to 1,332 LFSs in May 2021. The company also sells its products through its website, online marketplaces, and multi-brand outlets (MBOs).

Competitive strengths:

  • One of the largest women's bottom-wear brands in India
  • Wide, well-diversified, product portfolio and first-mover advantage
  • Multi-channel retail presence across India
  • Strong unit economics with an efficient operating model
  • Extensive procurement base and automated procurement & supply chain
  • In-house expertise in developing and designing products
  • Strong financial performance record

Company Financials

Summary of financial Information (Restated Consolidated)
Particulars For the year/period ended (₹ in Millions)
30-Jun-21 30-Jun-20 31-Mar-21 31-Mar-20 31-Mar-19
Total Assets 5,306.47 5,346.99 5,483.67 5,191.86 4,041.31
Total Revenue 402.92 207.44 2,822.52 3,968.39 2,909.79
Profit After Tax (189.96) (85.98) (35.39) 526.34 309.41

Objects of the Issue (GoColors IPO Objectives)

  • Funding roll out of 120 new EBOs (Exclusive Brand Outlets);
  • Funding working capital requirements; and
  • General corporate purposes

GoColors IPO Review (May apply)

[Dilip Davda]  The company has suffered due to the pandemic and posted negative earnings for the last 15 months. Based on such dismal performance the issue is having negative P/E. However, it holds a pure long term story considering an expansion plan afoot to increase outlets from 450+ to 2000+ in the coming five to six years. The company hopes to be on track once full normalcy returns and regain its growth pattern on pre-pandemic lines. Its dependence on third party contracts remains a major concern. Hence, risk seekers/cash surplus investors may park funds for long term rewards. Read detail review...


GoColors IPO Subscription Status (Bidding Detail)

The GoColors IPO is subscribed 135.46 times on November 22, 2021 7:01:00 PM. The public issue subscribed 49.70 times in the retail category, 100.73 times in the QIB category, and 262.08 times in the NII category. Check Day by Day Subscription Details (Live Status)

Application Wise IPO Subscription (Retail): 41.1 times

CategorySubscription (times)
QIB100.73
NII262.08
Retail49.70
Total135.46

GoColors IPO Prospectus

GoColors IPO Rating

1518
4.0
Rating:Rated 4.0 stars
Vote Here ...

GoColors IPO Listing Details

Listing Date November 30, 2021
BSE Script Code 543401
NSE Symbol GOCOLORS
ISIN INE0BJS01011
Final Issue Price ₹690 per share

Pre-Open Session - NSE Pre-Open Session - BSE

Listing Day Trading Information

Price Details
Final Issue Price
Open
Low
High
Last Trade
BSE
₹690.00
₹1,316.00
₹1,144.15
₹1,341.00
₹1,252.60
NSE
₹690.00
₹1,310.00
₹1,143.10
₹1,339.90
₹1,253.70

Check IPO Performance…

Go Fashion (India) Limited Contact Details

Go Fashion (India) Limited
Sathak Center, 5th Floor,
New No. 4, Old No. 144/2,
Nungambakkam High Road, Chennai, Tamil Nadu 600 03
Phone: +91 44 4211 1777
Email: companysecretary@gocolors.com
Website: https://www.gocolors.com/

GoColors IPO Registrar

Kfin Technologies Limited

Phone: 04067162222, 04079611000
Email: gofashion.ipo@kfintech.com
Website: https://kosmic.kfintech.com/ipostatus/

GoColors IPO FAQs

GoColors IPO is a main-board IPO of [.] equity shares of the face value of ₹10 aggregating up to ₹1,013.61 Crores. The issue is priced at ₹655 to ₹690 per share. The minimum order quantity is 21 Shares.

The IPO opens on November 17, 2021, and closes on November 22, 2021.

Kfin Technologies Limited is the registrar for the IPO. The shares are proposed to be listed on BSE, NSE.

Zerodha customers can apply online in GoColors IPO using UPI as a payment gateway. Zerodha customers can apply in GoColors IPO by login into Zerodha Console (back office) and submitting an IPO application form.

Steps to apply in GoColors IPO through Zerodha

  1. Visit the Zerodha website and login to Console.
  2. Go to Portfolio and click the IPOs link.
  3. Go to the 'GoColors IPO' row and click the 'Bid' button.
  4. Enter your UPI ID, Quantity, and Price.
  5. ‘Submit’ IPO application form.
  6. Visit the UPI App (net banking or BHIM) to approve the mandate.

Visit Zerodha IPO Application Process Review for more detail.

The GoColors IPO opens on November 17, 2021 and closes on November 22, 2021.

GoColors IPO lot size is 21 Shares, and the minimum amount required is ₹14,490.

You can apply in GoColors IPO online using either UPI or ASBA as payment method. ASBA IPO application is available in the net banking of your bank account. UPI IPO application is offered by brokers who don't offer banking services. Read more detail about apply IPO online through Zerodha, Upstox, 5Paisa, Nuvama, ICICI Bank, HDFC Bank and SBI Bank.

The finalization of Basis of Allotment for GoColors IPO will be done on Thursday, November 25, 2021, and the allotted shares will be credited to your demat account by Monday, November 29, 2021. Check the GoColors IPO allotment status.

The GoColors IPO listing date is on November 30, 2021.
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GoColors IPO Message Board

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1562 Comments

564. Yagami |   Link |  Bookmark |December 1, 2021 11:27:34 PM
Any suggestions on whether to book profit or hold for long term horizon?
564.1. ipobull |   Link |  Bookmark |December 3, 2021 10:26:05 PM
IPO Guru IPO Guru (1000+ Posts, 1000+ Likes)
Just book profit and forget this stock. This Go Fashion will Go Down. Far better opportunities outside this waiting for you.
563. Dagliinv |   Link |  Bookmark |December 3, 2021 11:37:00 AM
where I can see basis of alootment for HNI
562. Asoke sarkar |   Link |  Bookmark |November 30, 2021 1:54:34 PM
IPO Mentor IPO Mentor (600+ Posts, 700+ Likes)
Better sell and repent than hold and cry.
562.4. helloo |   Link |  Bookmark |November 30, 2021 7:28:53 PM
@Asoke sarkar
Agree, its not easy to judge high/low for any stock to sell/buy, normally people get stuck on other side in these trades, so better to be safe then sorry.
562.5. ColdBurger |   Link |  Bookmark |December 1, 2021 9:21:05 AM
IPO Mentor IPO Mentor (1300+ Posts, 400+ Likes)
Common man should not buy newly launched IPO shares for one month unless allotted. Let it settle then buy is cost seems right.
561. Jd patel |   Link |  Bookmark |December 1, 2021 7:57:38 AM
Why I''m not able to see this stock in moneycontrol if anyone have an Idea. It''s showing not traded in last 30 days.
560. IPOGUY |   Link |  Bookmark |December 1, 2021 7:10:16 AM
BULK DEAL

Go Fashion India: Nomura India Investment Fund bought 7.25 lakh shares at Rs 1,277.97 per share. Nomura Funds Ireland bought 2.75 lakh shares at Rs 1,277.97 per share.
559. IPOGUY |   Link |  Bookmark |November 30, 2021 3:06:25 PM
Total share of this ipo was 81 lakh...out of which 44 lakh was QIB which they can sell only after one month...so total tradable share was 37 lakh..

Today, total delivery share in NSE alone was 68 lakh...how it is possible????
559.1. KDKing🤴 |   Link |  Bookmark |November 30, 2021 3:25:46 PM
No locking period for QIB,
Locking is there only for Anchor investors.
559.2. Asoke sarkar |   Link |  Bookmark |November 30, 2021 5:41:05 PM
IPO Mentor IPO Mentor (600+ Posts, 700+ Likes)
@ IPOGUY
Total is about 1.5 cr, Today''s delivery is about 72 lac. Free float share about 83 lac.
558. TradingforLife |   Link |  Bookmark |November 30, 2021 12:26:29 PM
Gocolor 1525 in short term.

Only concern market need to be stable. Or else move will be delayed. But 1525 sure
558.1. KHUS |   Link |  Bookmark |November 30, 2021 12:43:00 PM
It may happen but again Go has suddenly moved very fast ✈️✈️✈️
557. sonal patel |   Link |  Bookmark |November 30, 2021 10:44:15 AM
IPO Guru IPO Guru (1500+ Posts, 5700+ Likes)
BIG BREAKING
RateGain Travel Technologies Limited file RHP with SEBI on 28-Nov-2021

Issue Date : 7 to 9-Dec, 2021
Fresh : Rs 375 Cr
OFS : 22,605,530 Shares
Retail : 10%
Emp : Rs 5 Cr
FV : Rs 1

IPO Open : December 7, 2021
IPO Close : December 9, 2021
Basis of Allotment : December 14, 2021
Initiation of Refunds: December 15, 2021
Credit of Shares : December 16, 2021
IPO Listing Date : December 17, 2021
556. Kunal B |   Link |  Bookmark |November 30, 2021 10:32:46 AM
Looks like market shoot up just to list Gocolors.
Lost all premium since 10:30am
Consider yourself very lucky
555. Share Tiger |   Link |  Bookmark |November 30, 2021 10:18:59 AM
Bye bye bye ,,,, UC ,,, soon
554. Asoke sarkar |   Link |  Bookmark |November 30, 2021 10:12:54 AM
IPO Mentor IPO Mentor (600+ Posts, 700+ Likes)
It does not matter where the price of a share goes, only it matters at what price you have ability to buy/sell.
554.1. SONMAYA |   Link |  Bookmark |November 30, 2021 10:36:29 AM
IPO Mentor IPO Mentor (1300+ Posts, 400+ Likes)
👍👍👍
553. Jain share |   Link |  Bookmark |November 30, 2021 9:18:22 AM
Any one facing issue with share
Allotment share not added in my Sharekhan account
553.3. K.Atar |   Link |  Bookmark |November 30, 2021 9:52:02 AM
IPO Guru IPO Guru (1000+ Posts, 700+ Likes)
Don''t wait, contact your broker now
553.4. NileshPANDEYROCKS |   Link |  Bookmark |November 30, 2021 10:09:26 AM
RECEIVED JUST NOW THE SARES IN MY ACCOUNT
552. Arjun Rajkot |   Link |  Bookmark |November 29, 2021 9:03:53 PM
IPO Guru IPO Guru (1000+ Posts, 1900 Likes)
Go

Gyan Chand Told 1000+- 30
552.6. German |   Link |  Bookmark |November 30, 2021 12:59:47 AM
Welcome back Arjun ji
552.7. helloo |   Link |  Bookmark |November 30, 2021 9:57:54 AM
@amit conservative instance of Gyan chand didn''t worked here due to bullish market sentiments😀 Nykaa/PB ke baad sab kuch reverse ho rha hai as per predictions, paytm/sapphire/tarsons and now gocolors
551. Amit Chheda |   Link |  Bookmark |November 30, 2021 8:48:57 AM
IPO Mentor IPO Mentor (700+ Posts, 900+ Likes)
Maal laav.

Sold 2 lots at 1310.
551.1. Chalak Lomdi |   Link |  Bookmark |November 30, 2021 9:56:45 AM
IPO Guru IPO Guru (1400 Posts, 900+ Likes)
bhai bhai bhai....
550. M.K. |   Link |  Bookmark |November 30, 2021 9:47:07 AM
Top Contributor Top Contributor (300+ Posts, 200+ Likes)
Was busy since morning. Missed selling @preopen 😢

Sold 40 shares at 1228. Jitna expected tha... Utna hi mila 😂
550.1. M.K. |   Link |  Bookmark |November 30, 2021 10:47:00 AM
Top Contributor Top Contributor (300+ Posts, 200+ Likes)
Bought 30 Latent with the profits.

Destination ke liye kabhi kabhi train change karni padti hai.

Go ki train yaheen tak thi 😉
549. lokes |   Link |  Bookmark |November 30, 2021 8:39:57 AM
IPO Guru IPO Guru (4300+ Posts, 5100+ Likes)
Opening looks going to be good...as per GMP.... around/above 1200
549.6. Krishnaji |   Link |  Bookmark |November 30, 2021 9:06:41 AM
Top Contributor Top Contributor (400+ Posts, 200+ Likes)
good you didn''t sell :)
I had tried selling, but luckily missed by few secs in pre open :)
now sold @1323 whole 1 lot

Thanks!
549.7. helloo |   Link |  Bookmark |November 30, 2021 9:44:37 AM
too much greed is always bad 😀
548. Learner SK |   Link |  Bookmark |November 27, 2021 8:02:44 AM
Top Contributor Top Contributor (1000+ Posts, 200+ Likes)
How to place buy order in pre open? Is it that the order will get executed only when the buying limit set by buyer matches the equlibrium price? Does the order gets executed instantly or Is it that we will come to know about order execution after pre market session over? Can someone please guide..
548.21. lokes |   Link |  Bookmark |November 30, 2021 9:23:33 PM
IPO Guru IPO Guru (4300+ Posts, 5100+ Likes)
@asoke: ya debit means funds blocking etc only, its very basic thing of any share buy. And regarding order, mine ipo preopen sell order was cancelled in zerodha once, when didn''t executed in preopen. May be its different in buy side, need to verify once in further ipos.
https://support.zerodha.com/category/trading-and-markets/kite-web-and-mobile/articles/what-are-the-trading-hours-for-a-stock-on-its-listing-day
548.22. kalki |   Link |  Bookmark |December 1, 2021 10:19:27 AM
@lokes I did visit to above link and got a good understanding of pre-open order. Just couldn''t figure out the meaning of last two lines

"Exchange would move all unmatched market orders to the continuous session at the opening price."
547. Noorul |   Link |  Bookmark |November 30, 2021 8:29:12 AM
Its doesn''t look like to list as per Gmp of 500+. 1200 listing looks out of picture..
547.7. Noorul |   Link |  Bookmark |November 30, 2021 9:10:45 AM
Forget about Qib and hni subscription..
A new story has been written in this year.
Retail subs cross 15x.. always gives super listing..😘
547.8. Jain share |   Link |  Bookmark |November 30, 2021 9:22:05 AM
My allotment not displaying in my shareKhan account
546. TradingforLife |   Link |  Bookmark |November 30, 2021 9:10:22 AM
Sold 80% qty pre open.

Dhanyawaad Bhagwan ka allotment aur acche listing ke liye.
Aur jisne b mujse kharide vo b paise kamaye is share me khoob aur uski life ho colorful
545. GJ 😀 |   Link |  Bookmark |November 30, 2021 9:09:43 AM
IPO Mentor IPO Mentor (1600+ Posts, 400+ Likes)
Not allotted a single lot in IPO, planning to add if dips to around 1150.