Go Fashion (India) Limited IPO (GoColors IPO) Detail

Nov 17, 2021 - Nov 22, 2021

Incorporated in 2010, Go Fashion (India) Limited is one of the largest women's bottom-wear brands in India. The company is engaged in the development, design, sourcing, marketing, and retailing of a range of women's bottom-wear products under the brand, 'Go Colors'. The company offers one of the widest portfolios of bottom-wear products among women's apparel retailers in terms of colors and styles. As of May 31, 2021, Go Colors sold bottom-wear in over 50 styles in more than 120 colors.

As of May 31, 2021, the company has 450 exclusive brand outlets (EBOs) that are spread across 23 states and union territories in India. The company's distribution channels include large format stores (LFSs) including Reliance Retail Limited, Central, Unlimited, Globus Stores Private Limited, and Spencer's Retail among others. The company's LFSs have grown from 925 LFSs in 2019 to 1,332 LFSs in May 2021. The company also sells its products through its website, online marketplaces, and multi-brand outlets (MBOs).

Competitive strengths:

  • One of the largest women's bottom-wear brands in India
  • Wide, well-diversified, product portfolio and first-mover advantage
  • Multi-channel retail presence across India
  • Strong unit economics with an efficient operating model
  • Extensive procurement base and automated procurement & supply chain
  • In-house expertise in developing and designing products
  • Strong financial performance record

Company Financials

Summary of financial Information (Restated Consolidated)
Particulars For the year/period ended (β‚Ή in Millions)
30-Jun-21 30-Jun-20 31-Mar-21 31-Mar-20 31-Mar-19
Total Assets 5,306.47 5,346.99 5,483.67 5,191.86 4,041.31
Total Revenue 402.92 207.44 2,822.52 3,968.39 2,909.79
Profit After Tax (189.96) (85.98) (35.39) 526.34 309.41

Objects of the Issue

  • Funding roll out of 120 new EBOs (Exclusive Brand Outlets);
  • Funding working capital requirements; and
  • General corporate purposes

GoColors IPO Details

GoColors IPO Date Nov 17, 2021 to Nov 22, 2021
GoColors IPO Face Value ₹10 per share
GoColors IPO Price ₹655 to ₹690 per share
GoColors IPO Lot Size 21 Shares
Issue Size[.] shares of ₹10
(aggregating up to ₹1,013.61 Cr)
Fresh Issue[.] shares of ₹10
(aggregating up to ₹125.00 Cr)
Offer for Sale12,878,389 shares of ₹10
(aggregating up to ₹[.] Cr)
Issue Type Book Built Issue IPO
Listing At BSE, NSE
Company Promoters

Prakash Kumar Saraogi, Gautam Saraogi, Rahul Saraogi, Pks Family Trust And Vks Family Trust are the company promoters.

GoColors IPO Timeline (Tentative Timetable)

GoColors IPO opens on Nov 17, 2021, and closes on Nov 22, 2021. The GoColors IPO bid date is from Nov 17, 2021 10.00 A.M. to Nov 22, 2021 5.00 P.M. The Cut-off time for UPI Mandate confirmation is 5 PM on the issue closing day.

Event Date
GoColors IPO Opening Date Nov 17, 2021
GoColors IPO Closing Date Nov 22, 2021
Basis of Allotment Nov 25, 2021
Initiation of Refunds Nov 26, 2021
Credit of Shares to Demat Nov 29, 2021
GoColors IPO Listing Date Nov 30, 2021

GoColors IPO Lot Size

The GoColors IPO lot size is 21 shares. A retail-individual investor can apply for up to 13 lots (273 shares or ₹188,370).

Application Lots Shares Amount
Retail (Min) 1 21 ₹14,490
Retail (Max) 13 273 ₹188,370

GoColors IPO Promoter Holding

Pre Issue Share Holding 57.47%
Post Issue Share Holding 52.78%

GoColors IPO Review

The company has suffered due to the pandemic and posted negative earnings for the last 15 months. Based on such dismal performance the issue is having negative P/E. However, it holds a pure long term story considering an expansion plan afoot to increase outlets from 450+ to 2000+ in the coming five to six years. The company hopes to be on track once full normalcy returns and regain its growth pattern on pre-pandemic lines. Its dependence on third party contracts remains a major concern. Hence, risk seekers/cash surplus investors may park funds for long term rewards. Read detail review...

GoColors IPO Subscription Status (Bidding Detail)

The GoColors IPO is subscribed 135.46 times on Nov 22, 2021 7:01:00 PM. The public issue subscribed 49.70 times in the retail category, 100.73 times in the QIB category, and 262.08 times in the NII category. Check Day by Day Subscription Details (Live Status)

Application Wise IPO Subscription (Retail): 41.1 times

CategorySubscription (times)

GoColors IPO Prospectus

GoColors IPO Rating

Rating:Rated 4.0 stars
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GoColors IPO Listing Date

Listing Date Tuesday, November 30, 2021
BSE Script Code 543401
Listing In B Group of Securities
IPO Price ₹690 per share
Face Value ₹10 per share

Listing Day Trading Information

IPO Price
Last Trade

Company Contact Information

Go Fashion (India) Limited
Sathak Center, 5th Floor,
New No. 4, Old No. 144/2,
Nungambakkam High Road, Chennai, Tamil Nadu 600 03
Phone: +91 44 4211 1777

GoColors IPO Registrar

KFin Technologies Limited

Phone: 04067162222, 04079611000

GoColors IPO FAQs

GoColors IPO is a main-board IPO of [.] equity shares of the face value of ₹10 aggregating up to ₹1,013.61 Crores. The issue is priced at ₹655 to ₹690 per share. The minimum order quantity is 21 Shares.

The IPO opens on Nov 17, 2021, and closes on Nov 22, 2021.

KFin Technologies Limited is the registrar for the IPO. The shares are proposed to be listed on BSE, NSE.

Zerodha customers can apply online in GoColors IPO using UPI as a payment gateway. Zerodha customers can apply in GoColors IPO by login into Zerodha Console (back office) and submitting an IPO application form.

Steps to apply in GoColors IPO through Zerodha

  1. Visit the Zerodha website and login to Console.
  2. Go to Portfolio and click the IPOs link.
  3. Go to the 'GoColors IPO' row and click the 'Bid' button.
  4. Enter your UPI ID, Quantity, and Price.
  5. ‘Submit’ IPO application form.
  6. Visit the UPI App (net banking or BHIM) to approve the mandate.

Visit Zerodha IPO Application Process Review for more detail.

The GoColors IPO opens on Nov 17, 2021 and closes on Nov 22, 2021.

GoColors IPO lot size is 21 Shares and the minimum order quantity is .

You can apply in GoColors IPO online using either UPI or ASBA as payment method. ASBA IPO application is available in the net banking of your bank account. UPI IPO application is offered by brokers who don't offer banking services. Read more detail about apply IPO online through Zerodha, Upstox, 5Paisa, Edelweiss, ICICI Bank, HDFC Bank and SBI Bank.

The finalization of Basis of Allotment for GoColors IPO will be done on Nov 25, 2021, and the allotted shares will be credited to your demat account by Nov 29, 2021. Check the GoColors IPO allotment status.

The GoColors IPO listing date is on Tuesday, November 30, 2021.
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GoColors IPO Message Board

Ranked Members of Forum  Ranked Members | Most Liked Members



564. Yagami |   Link |Dec 1, 2021 11:27:34 PM
Any suggestions on whether to book profit or hold for long term horizon?
564.1. ipobull |   Link |Dec 3, 2021 10:26:05 PM
IPO Mentor IPO Mentor (800+ Posts, 900+ Likes)
Just book profit and forget this stock. This Go Fashion will Go Down. Far better opportunities outside this waiting for you.
563. Dagliinv |   Link |Dec 3, 2021 11:37:00 AM
where I can see basis of alootment for HNI
562. Asoke sarkar |   Link |Nov 30, 2021 1:54:34 PM
IPO Mentor IPO Mentor (500+ Posts, 600+ Likes)
Better sell and repent than hold and cry.
562.4. helloo |   Link |Nov 30, 2021 7:28:53 PM
@Asoke sarkar
Agree, its not easy to judge high/low for any stock to sell/buy, normally people get stuck on other side in these trades, so better to be safe then sorry.
562.5. ColdBurger |   Link |Dec 1, 2021 9:21:05 AM
IPO Mentor IPO Mentor (800+ Posts, 200+ Likes)
Common man should not buy newly launched IPO shares for one month unless allotted. Let it settle then buy is cost seems right.
561. Jd patel |   Link |Dec 1, 2021 7:57:38 AM
Why I''m not able to see this stock in moneycontrol if anyone have an Idea. It''s showing not traded in last 30 days.
560. IPOGUY |   Link |Dec 1, 2021 7:10:16 AM

Go Fashion India: Nomura India Investment Fund bought 7.25 lakh shares at Rs 1,277.97 per share. Nomura Funds Ireland bought 2.75 lakh shares at Rs 1,277.97 per share.
559. IPOGUY |   Link |Nov 30, 2021 3:06:25 PM
Total share of this ipo was 81 lakh...out of which 44 lakh was QIB which they can sell only after one total tradable share was 37 lakh..

Today, total delivery share in NSE alone was 68 it is possible????
559.1. KDKing🀴 |   Link |Nov 30, 2021 3:25:46 PM
IPO Guru IPO Guru (1200+ Posts, 1300+ Likes)
No locking period for QIB,
Locking is there only for Anchor investors.
559.2. Asoke sarkar |   Link |Nov 30, 2021 5:41:05 PM
IPO Mentor IPO Mentor (500+ Posts, 600+ Likes)
Total is about 1.5 cr, Today''s delivery is about 72 lac. Free float share about 83 lac.
558. TradingforLife |   Link |Nov 30, 2021 12:26:29 PM
Gocolor 1525 in short term.

Only concern market need to be stable. Or else move will be delayed. But 1525 sure
558.1. KHUS |   Link |Nov 30, 2021 12:43:00 PM
It may happen but again Go has suddenly moved very fast ✈️✈️✈️
557. sonal patel |   Link |Nov 30, 2021 10:44:15 AM
IPO Guru IPO Guru (1400+ Posts, 5400+ Likes)
RateGain Travel Technologies Limited file RHP with SEBI on 28-Nov-2021

Issue Date : 7 to 9-Dec, 2021
Fresh : Rs 375 Cr
OFS : 22,605,530 Shares
Retail : 10%
Emp : Rs 5 Cr
FV : Rs 1

IPO Open : December 7, 2021
IPO Close : December 9, 2021
Basis of Allotment : December 14, 2021
Initiation of Refunds: December 15, 2021
Credit of Shares : December 16, 2021
IPO Listing Date : December 17, 2021
556. Kunal B |   Link |Nov 30, 2021 10:32:46 AM
Looks like market shoot up just to list Gocolors.
Lost all premium since 10:30am
Consider yourself very lucky
555. Share Tiger |   Link |Nov 30, 2021 10:18:59 AM
Bye bye bye ,,,, UC ,,, soon
554. Asoke sarkar |   Link |Nov 30, 2021 10:12:54 AM
IPO Mentor IPO Mentor (500+ Posts, 600+ Likes)
It does not matter where the price of a share goes, only it matters at what price you have ability to buy/sell.
554.1. SONMAYA |   Link |Nov 30, 2021 10:36:29 AM
IPO Mentor IPO Mentor (500+ Posts)
553. Jain share |   Link |Nov 30, 2021 9:18:22 AM
Any one facing issue with share
Allotment share not added in my Sharekhan account
553.3. K.Atar |   Link |Nov 30, 2021 9:52:02 AM
IPO Mentor IPO Mentor (800+ Posts, 400+ Likes)
Don''t wait, contact your broker now
553.4. NileshPANDEYROCKS |   Link |Nov 30, 2021 10:09:26 AM
552. Arjun Rajkot |   Link |Nov 29, 2021 9:03:53 PM
IPO Mentor IPO Mentor (500+ Posts, 1000+ Likes)

Gyan Chand Told 1000+- 30
552.6. German |   Link |Nov 30, 2021 12:59:47 AM
Welcome back Arjun ji
552.7. helloo |   Link |Nov 30, 2021 9:57:54 AM
@amit conservative instance of Gyan chand didn''t worked here due to bullish market sentimentsπŸ˜€ Nykaa/PB ke baad sab kuch reverse ho rha hai as per predictions, paytm/sapphire/tarsons and now gocolors
551. Amit Chheda |   Link |Nov 30, 2021 8:48:57 AM
IPO Mentor IPO Mentor (600+ Posts, 800+ Likes)
Maal laav.

Sold 2 lots at 1310.
551.1. Chalak Lomdi |   Link |Nov 30, 2021 9:56:45 AM
bhai bhai bhai....
550. M.K. |   Link |Nov 30, 2021 9:47:07 AM
Top Contributor Top Contributor (300+ Posts, 200+ Likes)
Was busy since morning. Missed selling @preopen 😒

Sold 40 shares at 1228. Jitna expected tha... Utna hi mila πŸ˜‚
550.1. M.K. |   Link |Nov 30, 2021 10:47:00 AM
Top Contributor Top Contributor (300+ Posts, 200+ Likes)
Bought 30 Latent with the profits.

Destination ke liye kabhi kabhi train change karni padti hai.

Go ki train yaheen tak thi πŸ˜‰
549. lokes |   Link |Nov 30, 2021 8:39:57 AM
IPO Guru IPO Guru (3400+ Posts, 3700+ Likes)
Opening looks going to be per GMP.... around/above 1200
549.6. Krishnaji |   Link |Nov 30, 2021 9:06:41 AM
Top Contributor Top Contributor (400+ Posts, 200+ Likes)
good you didn''t sell :)
I had tried selling, but luckily missed by few secs in pre open :)
now sold @1323 whole 1 lot

549.7. helloo |   Link |Nov 30, 2021 9:44:37 AM
too much greed is always bad πŸ˜€
548. Learner SK |   Link |Nov 27, 2021 8:02:44 AM
IPO Mentor IPO Mentor (800+ Posts, 100+ Likes)
How to place buy order in pre open? Is it that the order will get executed only when the buying limit set by buyer matches the equlibrium price? Does the order gets executed instantly or Is it that we will come to know about order execution after pre market session over? Can someone please guide..
548.21. lokes |   Link |Nov 30, 2021 9:23:33 PM
IPO Guru IPO Guru (3400+ Posts, 3700+ Likes)
@asoke: ya debit means funds blocking etc only, its very basic thing of any share buy. And regarding order, mine ipo preopen sell order was cancelled in zerodha once, when didn''t executed in preopen. May be its different in buy side, need to verify once in further ipos.
548.22. kalki |   Link |Dec 1, 2021 10:19:27 AM
@lokes I did visit to above link and got a good understanding of pre-open order. Just couldn''t figure out the meaning of last two lines

"Exchange would move all unmatched market orders to the continuous session at the opening price."
547. Noorul |   Link |Nov 30, 2021 8:29:12 AM
Its doesn''t look like to list as per Gmp of 500+. 1200 listing looks out of picture..
547.7. Noorul |   Link |Nov 30, 2021 9:10:45 AM
Forget about Qib and hni subscription..
A new story has been written in this year.
Retail subs cross 15x.. always gives super listing..😘
547.8. Jain share |   Link |Nov 30, 2021 9:22:05 AM
My allotment not displaying in my shareKhan account
546. TradingforLife |   Link |Nov 30, 2021 9:10:22 AM
Sold 80% qty pre open.

Dhanyawaad Bhagwan ka allotment aur acche listing ke liye.
Aur jisne b mujse kharide vo b paise kamaye is share me khoob aur uski life ho colorful
545. GJ πŸ˜€ |   Link |Nov 30, 2021 9:09:43 AM
IPO Mentor IPO Mentor (900+ Posts, 300+ Likes)
Not allotted a single lot in IPO, planning to add if dips to around 1150.