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Incorporated in 1986, Crayons Advertising Limited is an Integrated marketing and communications agency. They offer 360-degree solutions to a wide array of clients.
Established with the object and vision to provide advertising solutions, Crayons Advertising has expanded its business horizons continuously during its operations in the industry for over 36 years.
Crayons is one of the few agencies that can truly claim to be fully integrated and independent in providing marketing and communications solutions. It has provided a wide area of scope of work being offered and provided to its clients.
They offer world-class creative, exceptional brand marketing strategy, pragmatic online & offline media planning & buying, cutting-edge digital expertise, on-ground & virtual activation capabilities, and design solutions that help clients in brand building.
Crayons Advertising Limited offers a high-end ecosystem and end-to-end ad-tech communication solutions platform. These are for advertising media services consisting of Brand Strategy, Events, Print Media, Digital Media, and Outdoor (OOH) Media services.
These services are offered under various advertisement modes such as Newspapers, Brochures, Magazines, Television Channels, FM channels, and display of Outdoor Hoardings, etc.
| IPO Date | May 22, 2023 to May 25, 2023 |
| Listing Date | [.] |
| Face Value | ₹10 per share |
| Price | ₹62 to ₹65 per share |
| Lot Size | 2000 Shares |
| Total Issue Size | 6,430,000 shares (aggregating up to ₹41.80 Cr) |
| Fresh Issue | 6,430,000 shares (aggregating up to ₹[.] Cr) |
| Issue Type | Book Built Issue IPO |
| Listing At | NSE SME |
| Share holding pre issue | 18,000,000 |
| Share holding post issue | 24,430,000 |
| Market Maker portion | 322,000 shares (Ss Corporate Securities) |
| QIB Shares Offered | 1,222,000 (26.57%) |
| NII (HNI) Shares Offered | 1,240,000 (26.96%) |
| Retail Shares Offered | 2,138,000 (46.48%) |
| Total Shares Offered | 4,600,000 |
Note:
Crayons Advertising IPO opens on May 22, 2023, and closes on May 25, 2023.
| Event | Tentative Date |
|---|---|
| Opening Date | Monday, 22 May 2023 |
| Closing Date | Thursday, 25 May 2023 |
| Basis of Allotment | Tuesday, 30 May 2023 |
| Initiation of Refunds | Wednesday, 31 May 2023 |
| Credit of Shares to Demat | Thursday, 1 June 2023 |
| Listing Date | Friday, 2 June 2023 |
| Cut-off time for UPI mandate confirmation | 5 PM on May 25, 2023 |
The Crayons Advertising IPO lot size is 2000 shares.
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min) | 1 | 2000 | ₹130,000 |
| Retail (Max) | 1 | 2000 | ₹130,000 |
| HNI (Min) | 2 | 4,000 | ₹260,000 |
| Lot Size Calculator | |||
The promoters of the Company are Mr. Kunal Lalani, Mrs. Vimi Lalani, and M/s Vimi Investments and Finance Private Limited.
| Pre Issue Share Holding | 99.75% |
| Post Issue Share Holding | 73.50% |
| Period Ended | Total Assets | Total Revenue | Profit After Tax | Net Worth | Reserves and Surplus | Total Borrowing |
|---|---|---|---|---|---|---|
| 31-Mar-20 | 13,218.03 | 16,367.65 | 116.57 | 3,549.64 | 3,324.64 | 1,528.16 |
| 31-Mar-21 | 10,664.77 | 10,661.22 | 12.97 | 3,562.61 | 3,337.61 | 1,532.86 |
| 31-Mar-22 | 12,725.47 | 19,404.97 | 161.34 | 3,723.95 | 3,498.95 | 960.57 |
| 31-Dec-22 | 12,993.16 | 20,374.52 | 1,267.08 | 4,991.03 | 3,191.03 | 815.62 |
| Amount in ₹ Lakhs | ||||||
| KPI | Values |
|---|---|
| P/E (x) | 9.39 |
| Market Cap (₹ Cr.) | 158.8 |
| ROE | 0.29 |
| ROCE | 0.32 |
| Debt/Equity | 0.16 |
| EPS (Rs) | 7.04 |
| RoNW (%) | 25.39 |
The Company intends to utilize the Net Fresh Issue Proceeds for the following Objects:
[Dilip Davda] The company posted average historical trends in its financial performance till FY22 and marked a sudden boost in its bottom line for 9M FY23 – a pre-IPO year. This not only raises eyebrows but concerns over sustainability in the future. Considering historic trends, the issue is aggressively priced while it appears lucratively priced on boosted earnings. Hence well-informed investors may consider parking funds for the medium term. Read detail review...
The Crayons Advertising IPO is subscribed 137.28 times on May 25, 2023 7:29:00 PM. The public issue subscribed 169.94 times in the retail category, 45.20 times in the QIB category, and 171.71 times in the NII category. Check Day by Day Subscription Details (Live Status)
| Category | Subscription (times) |
|---|---|
| QIB | 45.20 |
| NII | 171.71 |
| Retail | 169.94 |
| Total | 137.28 |
Total Application : 181,667 (169.94 times)
Crayons Advertising Limited
NSIC Complex,
Maa Anandmayee Marg Okhla Industrial Estate,
Phase- III New Delhi 110020
Phone: +91 - 9654993221
Email: cs@thecrayonsnetwork.com
Website: http://www.thecrayonsnetwork.com/
Skyline Financial Services Private Ltd
Phone: 02228511022
Email: ipo@skylinerta.com
Website: https://www.skylinerta.com/
SME Company Owners
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Check our SME IPO Guide 
Crayons Advertising IPO is a SME IPO of 6,430,000 equity shares of the face value of ₹10 aggregating up to ₹41.80 Crores. The issue is priced at ₹62 to ₹65 per share. The minimum order quantity is 2000 Shares.
The IPO opens on May 22, 2023, and closes on May 25, 2023.
Skyline Financial Services Private Ltd is the registrar for the IPO. The shares are proposed to be listed on NSE SME.
Zerodha customers can apply online in Crayons Advertising IPO using UPI as a payment gateway. Zerodha customers can apply in Crayons Advertising IPO by login into Zerodha Console (back office) and submitting an IPO application form.
Steps to apply in Crayons Advertising IPO through Zerodha
Visit Zerodha IPO Application Process Review for more detail.
The Crayons Advertising IPO opens on May 22, 2023 and closes on May 25, 2023.
Crayons Advertising IPO lot size is 2000 Shares and the minimum order quantity is .
You can apply in Crayons Advertising IPO online using either UPI or ASBA as payment method. ASBA IPO application is available in the net banking of your bank account. UPI IPO application is offered by brokers who don't offer banking services. Read more detail about apply IPO online through Zerodha, Upstox, 5Paisa, Nuvama, ICICI Bank, HDFC Bank and SBI Bank.
The finalization of Basis of Allotment for Crayons Advertising IPO will be done on Tuesday, 30 May 2023, and the allotted shares will be credited to your demat account by Thursday, 1 June 2023. Check the Crayons Advertising IPO allotment status.
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