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S J S Enterprises IPO review (May apply)

Review By Dilip Davda on October 27, 2021

•    SJS is a leading player in the Indian decorative aesthetics industry.
•    It has posted almost static financial data for the last three fiscals.
•    Massive dilution of over 48% and fully priced IPO.
•    This is a pure long term investment bet for cash surplus investors. 

SJS Enterprises Ltd. (SJS) is one of the leading players in the Indian decorative aesthetics industry in terms of revenue in Fiscal 2020 and as of March 31, 2021, offered the widest range of aesthetics products in India, according to the CRISIL Report. It is a "design-to-delivery" aesthetics solutions provider with the ability to design, develop and manufacture a diverse product portfolio for a wide range of customers primarily in the automotive and consumer appliance industries. The Company supplied over 115 million parts with more than 6,000 SKUs in Fiscal 2021 to around 170 customers in approximately 90 cities across 20 countries. 

SJS differentiates itself on the basis of the wide range of product portfolios, quality of product offerings, product design and development capabilities and the strength of relationships with customers located across various industries globally. In addition to manufacturing aesthetics products that cater to the requirements for the two-wheeler, passenger vehicle and consumer appliance industries, it also manufactures a wide range of aesthetics products that cater to the requirements of commercial vehicles, medical devices, farm equipment and sanitary ware industries. SJS's product offerings include decals and body graphics, 2D appliques and dials, 3D appliques and dials, 3D lux badges, domes, overlays, aluminium badges, "In-mould" label or decoration parts ("IML/IMD(s)"), lens mask assembly and chrome-plated, printed and painted injection moulded plastic parts. The company also offers a variety of accessories for the two-wheelers' and passenger vehicles' aftermarket under the "Transform" brand.  

The company has developed long-standing relationships with several customers. As of June 30, 2021, the Company's relationship with its 10 largest customers in terms of revenue averaged approximately 15 years. It also credits customer loyalty to the ability to offer "design-to-delivery" aesthetics solutions with the use of sophisticated equipment and the application of new techniques.

To avail listing benefits and provide an exit to some of its stakeholders, SJS is coming out with a maiden secondary offer worth Rs. 800 cr. (approx. 14760144 shares). The company has fixed the price band of Rs. 531 - Rs. 542 for a share having a face value of Rs. 10 each. The issue is opening for subscription on November 01, 2021, and will close on November 03, 2021. Minimum application is to be made for 27 shares and in multiples thereon, thereafter. Post allotment, shares will be listed on BSE and NSE. The issue constitutes 48.49% of the post issue paid-up capital of the company. 

Joint Book Running Lead Managers (BRLMs) to this issue are Axis Capital Ltd., Edelweiss Financial Services Ltd. and IIFL Securities Ltd. while Link Intime India Pvt. Ltd. is the registrar to the issue. 

Having issued initial equity at par, the company raised further equity at Rs. 100 per share in December 2017. It has also issued bonus shares in the ratio of 9 for 1 in March 2017. The average cost of acquisition of share by the promoters/selling stakeholders is Rs. 9.95 and Rs. 88.15 per share. 

Being a purely secondary issue, post-IPO SJS's paid-up equity capital will remain the same at Rs. 30.44 cr. (30437904 shares). Based on the upper price band of the IPO, the company is looking for a market cap of Rs. 1649.74 cr. 

On the financial performance front, for the last three fiscals, SJS has (on a consolidated basis) posted turnover/net profits of Rs. 240.76 cr. / Rs. 37.60 cr. (FY19), Rs. 221.27 cr. / Rs. 41.29 cr. (FY20) and Rs. 255.15 cr. / Rs. 47.77 cr. (FAY21). For the first three months of FY22 ended on June 30, 2021, it has earned a net profit of Rs. 9.50 cr. on a turnover of Rs. 75.29 cr. 

For the last three fiscals, on a consolidated basis, SJS has posted an average EPS of Rs. 14.42 and an average RoNW of 15.12%. The issue is priced at a P/BV of 5.16 based on its NAV of Rs. 105.05 as of June 30, 2021. 

If we annualise FY22 earnings and attribute it to post-issue fully diluted equity, then the asking price is at a P/E of 43.42. Thus the issue is fully priced discounting all near term positives. 

As per the offer documents, SJS has no listed peers to compare with. 

As disclosed in the offer document, SJS has paid a dividend of 40% for FY21, 16.5% for Q1 of FY22 and 20% for the period from July 01, 2021, till the filing of RHP. It will follow a prudent dividend policy post listing based on its financial performance and future prospects. 

Three BRLMs associated with this issue have handled 45 issues in the last three years, out of which 18 issues closed below the issue price on the listing dates. 

Conclusion / Investment Strategy

Though the company enjoys a good business relationship with its top 10 clients and has entered the dividend list in the last fiscal, fully priced IPO and massive dilution of over 48% raises concern. Based on its financial parameters, the valuation is on the higher side. Hence cash surplus investors may consider investment with a long term perspective.

Review By Dilip Davda on October 27, 2021

Review Author

DISCLAIMER: No financial information whatsoever published anywhere here should be construed as an offer to buy or sell securities, or as advice to do so in any way whatsoever. All matter published here is purely for educational and information purposes only and under no circumstances should be used for making investment decisions. Readers must consult a qualified financial advisor before making any actual investment decisions, based on the information published here. My reviews do not cover GMP market and operators game plans. Any reader taking decisions based on any information published here does so entirely at their own risk. Investors should bear in mind that any investment in stock markets is subject to unpredictable market-related risks. The above information is based on RHP and other documents available as of date coupled with market perception. The author has no plans to invest in this offer.

About Dilip Davda

Dilip Davda, a freelance journalist

Dilip Davda is veteran journalist associated with stock market since 1978. He is contributing to print and electronic media on stock markets/insurance/finance since 1985.

Dilip Davda is a leading reviewer of public issues and NCDs in the primary stock market in India. The knowledge he gained over 3 decades while working in the stock market and a strong relationship with popular lead managers makes his reviews unique. His detail fundamental and financial analysis of companies coming up with IPO helps investors in the primary stock market. Dilip Davda has a special interest in analyzing the SME companies and writing reviews about their public issues. His reviews are regularly published online and in news papers.

(Dilip Davda -SEBI registered Research Analyst-Mumbai,

Registration no. INH000003127 (Perpetual)

Email id: ).

SJS Enterprises IPO FAQs

  1. 1. Why SJS Enterprises IPO?

    The initial public offer (IPO) of S.J.S. Enterprises Limited offers an early investment opportunity in S.J.S. Enterprises Limited. A stock market investor can buy SJS Enterprises IPO shares by applying in IPO before S.J.S. Enterprises Limited shares get listed at the stock exchanges. An investor could invest in SJS Enterprises IPO for short term listing gain or a long term.

  2. 3. SJS Enterprises IPO what should investors do?

    SJS Enterprises IPO offers an opportunity to buy IPO shares before they get listed at the stock exchanges. Read the SJS Enterprises IPO Notes, Analysis and Recommendations by leading stock brokerage firms and experts in the above answer.

  3. 4. Is SJS Enterprises IPO good?

    Our recommendation for SJS Enterprises IPO is to subscribe for long term.

  4. 5. Is SJS Enterprises IPO worth Investing?

    As per the analysis by our lead analyst Mr. Dilip Davda, we suggest you to subscribe for long term to the SJS Enterprises IPO.

  5. 6. When will SJS Enterprises IPO allotment status?

    The SJS Enterprises IPO allotment status will be available on or around November 10, 2021. The allotted shares will be credited in demat account by November 12, 2021. Visit SJS Enterprises IPO allotment status to check.

  6. 7. When will SJS Enterprises IPO list?

    The SJS Enterprises IPO will list on Monday, November 15, 2021, at BSE, NSE.


1. Patel     Link|November 16, 2021 1:46:41 PM
SJS made money from doing wrong valuation of the company...
They are happy but Investors loose money, for raising Money thru IPO should be controlled, if the share Value of Company goes down from first dat itself, the Loss of Investor Money should be born by Companies...