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S H Kelkar IPO Review- A safe long term bet (Apply)

Review By Dilip Davda on October 20, 2015

SH Kelkar and Company Ltd. (SHK) is  one of the largest fragrance and flavour companies in India by revenue, with a market share of approximately 12% for the year ended December 31, 2013 (Source: “Market Study on Fragrances and Flavours” by Nielsen, March 22, 2015) and the largest domestic fragrance producer in India with a market share of approximately 20.5% for the year ended December 31, 2013 (Source: “Market Study on Fragrances and Flavours” by Nielsen, March 22, 2015), with exports of fragrance products to 52 countries.

SHK is an emerging flavour producer in India with exports to 15 countries. Its fragrance manufacturing plants in Mumbai and Raigad in Maharashtra comply with the regulations of the International Fragrance Association (“IFRA”) and flavour manufacturing plant in Raigad in Maharashtra is registered with the United States Food and Drug Administration (“US FDA”). The company enjoys a long standing reputation in the fragrance industry developed with its 90 years of legacy. It has a diverse range of products backed by strong research and development capabilities. The Indian fragrance and flavour industry includes more than 1,000 companies, ranging from multinational companies, large Indian industrial houses to small-scale units and local manufacturers. The top five fragrance and flavours companies in India, Givaudan SA, Firmenich, SHK, International Flavors and Fragrances, Inc. and Symrise SA, contributed approximately 70.0% of the Indian fragrance and flavour industry for the year ended December 31, 2013. (Source: “Market Study on Fragrances and Flavours” by Nielsen, March 22, 2015) These multinational companies have a significant presence in India and have established customer relationships with fast moving consumer goods (“FMCG”) multinational companies and Indian corporate.

In the financial year 2015 SHK created, manufactured and supplied over 9,000 fragrances, including fragrance ingredients and flavours for the personal and home care products, food and beverage industries, either in the form of compounds or individual ingredients. Its fragrance and flavour products are usually a blend of a number of ingredients and are created by company’s perfumers and flavourists to produce proprietary formulas. Fragrances and flavours are considered to be one of the important factors for consumers in deciding whether to repurchase a product and these factors often influence their decisions, thereby making them one of the key components of FMCG and integral part of product attributes. Utilizing our capabilities in consumer insight, research and product development and creative expertise, SHK collaborate with its customers to understand consumer preference and enhance value for their brands. The company has a large and diverse mix of over 4,100 customers, including leading national and multi-national FMCG companies, blenders of fragrances and flavours and fragrance and flavour producers. SHK’s fragrance products and ingredients are used as a raw material in personal wash, fabric care, skin and hair care, fine fragrances and household products. Its client list includes Wipro, HUL, Godrej Consumer, JK Helen Curtis, Vini Cosmetics, Britannia, Vicco, Vadilal Industries etc. No customer contributes over 5% of the revenue despite repeat orders, thus company has no dependency on any single customer. Its turnover consists of 57% domestic sales and the rest from exports.

To meet repayment in full or part certain loans of the company and its subsidiary, investment in K V Arochem Pvt Ltd (subsidiary) and meeting other general funding requirements the company is coming out with its maiden IPO of approx 1.17 crore equity share of Rs. 10 each at a price band of Rs. 173-180 to mobilize Rs. 210.00 crore and also having offer for sale of 16565161 equity shares by existing stakeholders. Thus the overall size of the issue is Rs. 508 crore at the upper price band. Minimum application is to be made for 80 shares and in multiples thereon, thereafter. Issue opens for subscription on 28.10.15 and will close on 30.10.15. It has made seven bonus issues in the history so far in December 1978, March 1988, May 1990, November 1997, June 2012 and September 2014 for equity and in October 2014 for CCPs before conversion in equity. Its current paid up equity capital of Rs. 132.95 crore will stand enhanced to approx. Rs. 144.62 crore post IPO.  Issue is lead managed by JM Financial Institutional Securities Ltd and Kotak Mahindra Capital Co. Ltd. Keynote Corporate Services Ltd is the advisor to the issue and Link Intime India Pvt Ltd is the registrar to the issue. Post allotment, Shares will be listed on BSE and NSE.

On performance front, on consolidated basis the company has posted an average EPs of Rs. 5.17 (on diluted basis) and RONW of 15.6% for last three fiscals and Rs. 1.55 (not annualized) with RONW of 4.1% for Q1 of current fiscal. From FY 2011 to FY 2015 its top lines (on consolidated basis) were at Rs. 466.95 cr., Rs. 573.97 cr., Rs. 667.71 cr., Rs. 769.17 cr. and Rs. 860.33 cr. and the bottom lines were at Rs. 34.18 cr., Rs. 44.36 cr., Rs. 53.97 cr., Rs. 79.12 cr. and Rs. 64.36 cr. For Q1 of current fiscal, it has posted net profit of Rs. 20.66 cr. on a turnover of Rs. 223.97 cr. As claimed in RHP by the company, there is no listed peer to compare with. It suffered a setback for the fiscal 2015. If we attribute latest annualized earnings then the asking price is at a P/E of around 31+ on fully diluted equity post IPO. Thus asking price is appearing higher, but considering its status as FMCG sector Company and the prospects ahead, it is a safe bet for long term.

Conclusion / Investment Strategy

As this is the first company under Fragrance and Flavour sector having most of the Indian and MNC FMCG as its loyal customer and has no listed peers to compare with, it will enjoy the benefit of first mover of the sector and will attract fancy of investors. Long term investment may be considered.

Reviewer recommends Subscribing to the issue.

Review By Dilip Davda on October 20, 2015

Review Author

DISCLAIMER: No financial information whatsoever published anywhere here should be construed as an offer to buy or sell securities, or as advice to do so in any way whatsoever. All matter published here is purely for educational and information purposes only and under no circumstances should be used for making investment decisions. Readers must consult a qualified financial advisor before making any actual investment decisions, based on the information published here. My reviews do not cover GMP market and operators game plans. Any reader taking decisions based on any information published here does so entirely at their own risk. Investors should bear in mind that any investment in stock markets is subject to unpredictable market-related risks. The above information is based on RHP and other documents available as of date coupled with market perception. The author has no plans to invest in this offer.

About Dilip Davda

Dilip Davda, a freelance journalist

Dilip Davda is veteran journalist associated with stock market since 1978. He is contributing to print and electronic media on stock markets/insurance/finance since 1985.

Dilip Davda is a leading reviewer of public issues and NCDs in the primary stock market in India. The knowledge he gained over 3 decades while working in the stock market and a strong relationship with popular lead managers makes his reviews unique. His detail fundamental and financial analysis of companies coming up with IPO helps investors in the primary stock market. Dilip Davda has a special interest in analyzing the SME companies and writing reviews about their public issues. His reviews are regularly published online and in news papers.

(Dilip Davda -SEBI registered Research Analyst-Mumbai,

Registration no. INH000003127 (Perpetual)

Email id: ).

S H Kelkar IPO FAQs

  1. 1. Why S H Kelkar IPO?

    The initial public offer (IPO) of S H Kelkar & Company Ltd offers an early investment opportunity in S H Kelkar & Company Ltd. A stock market investor can buy S H Kelkar IPO shares by applying in IPO before S H Kelkar & Company Ltd shares get listed at the stock exchanges. An investor could invest in S H Kelkar IPO for short term listing gain or a long term.

  2. 2. How is S H Kelkar IPO?

    Read the S H Kelkar IPO recommendations by the leading analyst and leading stock brokers.

  3. 3. S H Kelkar IPO what should investors do?

    S H Kelkar IPO offers an opportunity to buy IPO shares before they get listed at the stock exchanges. Read the S H Kelkar IPO Notes, Analysis and Recommendations by leading stock brokerage firms and experts in the above answer.

  4. 4. Is S H Kelkar IPO good?

    Our recommendation for S H Kelkar IPO is to subscribe.

  5. 5. Is S H Kelkar IPO worth Investing?

    As per the analysis by our lead analyst Mr. Dilip Davda, we suggest you to subscribe to the S H Kelkar IPO.

  6. 6. When will S H Kelkar IPO allotment status?

    The S H Kelkar IPO allotment status will be available on or around [.]. The allotted shares will be credited in demat account by [.]. Visit S H Kelkar IPO allotment status to check.

  7. 7. When will S H Kelkar IPO list?

    The S H Kelkar IPO will list on Monday, November 16, 2015, at BSE, NSE.