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PlatinumOne Business BSE SME IPO review (May apply)

Review By Dilip Davda on August 28, 2021

•    PBSL is engaged in providing business process management services.
•    It has posted inconsistency in its top and bottom lines for the last three years.
•    Based on IPO expenses, the issue is fully structured.
•    The company is facing competition from many big corporates.
•    Cash surplus/risk seekers may consider investment for the long term.

PlatinumOne Business Services Ltd. (PBSL) is in the business of providing Business Process Management Services that covers customer acquisition, the process for lead conversion, customer care, channel management, lead generation, loyalty programme through call centres. Currently, many corporates are outsourcing such services to minimize their spending for effective cost controls.

According to PBSL, they have provided such services to Godrej Properties, Godrej Interio, Edelweiss Tokio Life, Tally, Lodha group, Hafele, Reliance Nippon, Capital Foods etc. It has 421 employees on the roll as of the date of filing this offer documents.

To part finance its needs for working capital (Rs. 2.55 cr.) and general corpus funds (Rs. 0.84 cr.), PBSL is coming out with a maiden IPO of 422400 equity share of Rs. 10 each at a fixed price of Rs. 92 per share to mobilize Rs. 3.89 cr. The issue opens for subscription on September 02, 2021, and will close on September 07, 2021. Minimum application is to be made for 1200 shares and in multiples thereon, thereafter. Post allotment, shares will be listed on the BSE SME platform. The issue constitutes 26.69% of the post issue paid-up capital of the company. The company will be spending Rs. 0.50 cr. for this entire IPO process. This indicates that the issue is already structured and pre-sold and is just following the formalities for listing purposes.

The issue is solely lead managed by Gretex Corporate Services Ltd. and Bigshare Services Pvt. Ltd. is the registrar to the issue. Gretex Share Broking Pvt. Ltd. will be the market maker for this issue.

The company has issued entire equity at par so far and has also issued bonus shares in the ratio of 115 for 1 in June 2020. The average cost of acquisition of shares by the promoters is Rs. NA and Rs. 0.09 per share.

Post issue, PBSL's current paid-up equity capital of Rs. 1.16 cr. will stand enhanced to Rs. 1.58 cr. Based on the IPO pricing, the company is looking for a market cap of Rs. 14.56 cr.

On the financial performance front, for the last three fiscals, PBSL has posted turnover/net profits of Rs. 18.9 cr. / Rs. 1.76 cr. (FY19), Rs. 26.18 cr. / Rs. 2.04 cr. (FY20) and Rs. 20.21 cr. / Rs. 1.08 cr. (FY21).

For the last three years, the company has posted an average EPS of Rs. 13.03 and an average RoNW of 29.15%. The issue is priced at a P/BV of 1.63 based on its NAV of Rs. 56.51 per share as of March 31, 2021, and at a P/BV of 1.39 on the basis of its post issue NAV of Rs. 65.99. There is a garble in NAV data calculations on page 63 of the offer documents.

If we attribute FY21 earnings on post IPO fully diluted equity, then the asking price is at a P/E of 13.45, making the issue fully priced.

As per offer documents, the company has shown Allsec Techno, Firstsource Solu and eClerx as its listed peers. They are currently trading at a P/E of 7.07, 31.14 and 29.12 (As of August 27, 2021). However, they are not truly comparable on an apple to apple basis. Comparison with bigwigs appears as an eyewash to impress investors.

The company has not paid any dividends since its inception. However, it will follow a prudent dividend policy post listing based on its financial performance and future prospects.

This is the 13th mandate from Gretex Corp in the last four fiscals (including the ongoing one). Out of the last 10 listings, 1 opened at discount and the rest opened with premiums ranging from 0.62% to 7.97% on the day of listings. Thus it has an average track record.

Conclusion / Investment Strategy

Though the issue appears lucratively priced based on super earnings, its small equity base post IPO indicates a longer duration for migration to the main board. The company operates in a highly competitive segment with many players. The sustainability of its superb performance raises concerns. Risk seeker/cash surplus investors may consider investment for the long term, others can ignore it.

Review By Dilip Davda on August 28, 2021

Review Author

DISCLAIMER: No financial information whatsoever published anywhere here should be construed as an offer to buy or sell securities, or as advice to do so in any way whatsoever. All matter published here is purely for educational and information purposes only and under no circumstances should be used for making investment decisions. My reviews do not cover GMP market and operators game plans. Readers must consult a qualified financial advisor before making any actual investment decisions, based the on information published here. With entry barriers, SEBI wants only well-informed investors to participate in such offers. With crazy listings in the recent past, SME IPOs drew the attention of investors across the board and lead to seer madness. However, as SME issues have entry barriers and continued low preference from the broking community, any reader taking decisions based on any information published here does so entirely at their own risk. The above information is based on information available as of date coupled with market perceptions. The Author has no plans to invest in this offer.

About Dilip Davda

Dilip Davda

Dilip Davda is veteran journalist associated with stock market since 1978. He is contributing to print and electronic media on stock markets/insurance/finance since 1985.

Dilip Davda is a leading reviewer of public issues and NCDs in the primary stock market in India. The knowledge he gained over 3 decades while working in the stock market and a strong relationship with popular lead managers makes his reviews unique. His detail fundamental and financial analysis of companies coming up with IPO helps investors in the primary stock market. Dilip Davda has a special interest in analyzing the SME companies and writing reviews about their public issues. His reviews are regularly published online and in news papers.

(Dilip Davda -SEBI registered Research Analyst-Mumbai,

Registration no. INH000003127 (Perpetual)

Email id: ).

Platinumone Business Services IPO FAQs

  1. 1. Why Platinumone Business Services IPO?

    The initial public offer (IPO) of Platinumone Business Services Limited offers an early investment opportunity in Platinumone Business Services Limited. A stock market investor can buy Platinumone Business Services IPO shares by applying in IPO before Platinumone Business Services Limited shares get listed at the stock exchanges. An investor could invest in Platinumone Business Services IPO for short term listing gain or a long term.

  2. 2. How is Platinumone Business Services IPO?

    Read the Platinumone Business Services IPO recommendations by the leading analyst and leading stock brokers.

  3. 3. Platinumone Business Services IPO what should investors do?

    Platinumone Business Services IPO offers an opportunity to buy IPO shares before they get listed at the stock exchanges. Read the Platinumone Business Services IPO Notes, Analysis and Recommendations by leading stock brokerage firms and experts in the above answer.

  4. 4. Is Platinumone Business Services IPO good?

    Our recommendation for Platinumone Business Services IPO is to subscribe for long term.

  5. 5. Is Platinumone Business Services IPO worth Investing?

    As per the analysis by our lead analyst Mr. Dilip Davda, we suggest you to subscribe for long term to the Platinumone Business Services IPO.

  6. 6. When will Platinumone Business Services IPO allotment status?

    The Platinumone Business Services IPO allotment status will be available on or around September 13, 2021. The allotted shares will be credited in demat account by September 15, 2021. Visit Platinumone Business Services IPO allotment status to check.

  7. 7. When will Platinumone Business Services IPO list?

    The Platinumone Business Services IPO will list on Thursday, September 16, 2021, at BSE SME.