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Innovative Ideals BSE SME IPO review (May apply)

Review By Dilip Davda on September 19, 2018

•    Company is engaged in security solution services.
•    It offers novel devices/gadgets for self security.
•    FY18 performance is post merger of group entities.
•    Based on given parameters, issue is fully priced.
Innovative Ideals And Services (India) Ltd. (IIDSL) is the security solution provider company. Having started initially as traders in variety of security equipments by importing from Korea gradually they have emerged as the security solution providers. In August and September 2017 it merged two of its proprietorship concerns in the company for better management control and synergies. Currently IIDSL is providing services of System Integration for security, safety and building automation and installation of various electronics systems. It provides a wide range of services with respect to security and electronic systems, such as, Video Door Phone, Audio Door Phone, Access Controls, Home Automation Systems, Intrusion Alarm System, CCTV Systems, Fire Alarm Systems and Telecom Products. Company targets the requirements of residential construction industry in B2B segment. It provides Video Door Phones under its own brand names, namely, 'Onyx' and 'Inok'. Further, home automation solutions are provided under the brand name of 'eHomes'. Strengthening its service to B2B segment, Company introduced Fibre to the Home (FTTH) solutions in the residential projects which are a single line connection for Voice, Direct to Home and Broadband internet services. This fibre allows multiple Internet Service Providers (ISPs) to use the single fibre cable to provide their services. Further to expand its  product portfolio to reach B2C segment with a view of catering to a mass market, it has developed 2 innovative products, 'Savior' and 'ArmHer', addressing the need of safety of the citizens in the country, primarily, children, women and senior citizens. Apart from this, it has also launched basic feature mobile phones which are sold under own brand name, 'Inoyo'. IIDSL is trying to create awareness among public about self security with the use of such novel devices. However, it has to face stiff competition from mobile app and competition from unorganized sectors on these aspects.

IIDSL is authorized distributor of FERMAX Electronica S.A.U. for their products FERMAX Audio/Video Door Entry System in the territory of India and hold valid certificate of distributorship until February 04, 2019. It has entered an agreement with Tata Sky Broadband Private Limited for provision of broadband services including installation, operation, security, maintenance and provision of access infrastructure to the residents / subscribers in the service Area i.e. Amanora Park Town, Pune for the period of five years commencing from March 15, 2018 to March 14, 2023. IIDSL also entered an agreement with Tata Sky Limited for provision of Direct to Home (DTH) services as an authorized distributor of Tata Sky to the residents / subscribers in the service Area i.e. Amanora Park Town, Pune for the period of five years commencing from March 15, 2018 to March 14, 2023. Innovative has provided its services to more than 21,800 apartments and continue to earn revenue from Annual Maintenance Contracts (AMC) from many of its projects.

To part finance its working capital and general corpus fund needs, IIDSL is coming out with a maiden IPO of 3066000 equity shares of Rs. 10 each via book building route. It has fixed a price band of Rs. 36 – Rs. 40 per share. IIDSL mulls mobilization of Rs. 11.04 cr. to Rs. 12.26 cr. based on lower and upper price bands. Issue opens for subscription on 24.09.18 and will close on 26.09.18. Minimum application is to be made for 3000 shares and in multiples thereon, thereafter. Post allotment, shares will be listed on BSE SME. Issue constitutes 26.94% of post issue paid up capital of the company. Issue is solely lead managed by Pantomath Capital Advisors Pvt. Ltd. while Bigshare Services Pvt. Ltd. is the registrar to the issue.  Having issued initial equity at par, it raised further equity at a price of Rs. 12 per share between October and December 2017. It has also issued bonus in the ratio of 1 for 1 (March 2010, December 2013 and October 2015), 1 for 4 (March 2017) and 4 for 5 (August 2017). Average cost of acquisition of shares by the promoters is Rs. 00 (negative) and Rs. 1.67 per share. Some promoters/stake holders sold their shares in last one year (as per information given by the management, sale took place in the average price range of Rs. 30 to Rs. 36 per share) to murky investors like Hitesh Patel, Kent RO Systems, Gita Amar Ambani, Valueworth Capital (approx 15.76% of existing equity capital). Post issue, company’s current paid up equity capital of Rs. 8.31 cr. will stand enhanced to Rs. 11.38 cr. Post issue promoter groups’ stake will stand reduced to 52.47% from existing 71.81%.

On financial performance front, for last four fiscals, IIDSL has posted turnover/net profits of Rs. 12.45 cr. / Rs. 0.16 cr. (FY15), Rs. 12.18 cr. / Rs.  0.01 cr. (FY16), Rs. 10.75 cr. / Rs. 0.97 cr. (FY17) and Rs. 20.32 cr. / Rs. 3.09 cr. (FY18). According to management, FY18 results are due to merger of group entities. For last three fiscals, it has posted an average EPS of Rs. 2.93 and an average RoNW of 16.34%. Issue is priced at a P/BV of 2.49 on the basis of its NAV of Rs. 16.08 as on 31.03.18. If we consider FY18 earnings and attribute it to fully diluted equity post issue, then asking price is at a P/E or around 15.

As per offer documents, it has no listed peers to compare with.

On merchant banker’s front, this is 82nd mandate from its stable in last four fiscals. Out of last 10 listings, 1 opened at par and the rest with a premium ranging from 0.5% to 8% on the day of listing.

Conclusion / Investment Strategy

With the given financial performance so far, issue appears fully priced. Cash surplus investors may consider investment for long term.

Review By Dilip Davda on September 19, 2018

Review Author

DISCLAIMER: No financial information whatsoever published anywhere here should be construed as an offer to buy or sell securities, or as advice to do so in any way whatsoever. All matter published here is purely for educational and information purposes only and under no circumstances should be used for making investment decisions. My reviews do not cover GMP market and operators game plans. Readers must consult a qualified financial advisor before making any actual investment decisions, based the on information published here. With entry barriers, SEBI wants only well-informed investors to participate in such offers. With crazy listings in the recent past, SME IPOs drew the attention of investors across the board and lead to seer madness. However, as SME issues have entry barriers and continued low preference from the broking community, any reader taking decisions based on any information published here does so entirely at their own risk. The above information is based on information available as of date coupled with market perceptions. The Author has no plans to invest in this offer.

About Dilip Davda

Dilip Davda

Dilip Davda is veteran journalist associated with stock market since 1978. He is contributing to print and electronic media on stock markets/insurance/finance since 1985.

Dilip Davda is a leading reviewer of public issues and NCDs in the primary stock market in India. The knowledge he gained over 3 decades while working in the stock market and a strong relationship with popular lead managers makes his reviews unique. His detail fundamental and financial analysis of companies coming up with IPO helps investors in the primary stock market. Dilip Davda has a special interest in analyzing the SME companies and writing reviews about their public issues. His reviews are regularly published online and in news papers.

(Dilip Davda -SEBI registered Research Analyst-Mumbai,

Registration no. INH000003127 (Perpetual)

Email id: ).

Innovative Ideals IPO FAQs

  1. 1. Why Innovative Ideals IPO?

    The initial public offer (IPO) of Innovative Ideals and Services (India) Limited offers an early investment opportunity in Innovative Ideals and Services (India) Limited. A stock market investor can buy Innovative Ideals IPO shares by applying in IPO before Innovative Ideals and Services (India) Limited shares get listed at the stock exchanges. An investor could invest in Innovative Ideals IPO for short term listing gain or a long term.

  2. 2. How is Innovative Ideals IPO?

    Read the Innovative Ideals IPO recommendations by the leading analyst and leading stock brokers.

  3. 3. Innovative Ideals IPO what should investors do?

    Innovative Ideals IPO offers an opportunity to buy IPO shares before they get listed at the stock exchanges. Read the Innovative Ideals IPO Notes, Analysis and Recommendations by leading stock brokerage firms and experts in the above answer.

  4. 4. Is Innovative Ideals IPO good?

    Our recommendation for Innovative Ideals IPO is to subscribe for long term.

  5. 5. Is Innovative Ideals IPO worth Investing?

    As per the analysis by our lead analyst Mr. Dilip Davda, we suggest you to subscribe for long term to the Innovative Ideals IPO.

  6. 6. When will Innovative Ideals IPO allotment status?

    The Innovative Ideals IPO allotment status will be available on or around October 1, 2018. The allotted shares will be credited in demat account by October 4, 2018. Visit Innovative Ideals IPO allotment status to check.

  7. 7. When will Innovative Ideals IPO list?

    The Innovative Ideals IPO will list on Friday, October 5, 2018, at BSE SME.