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DJ Mediaprint BSE SME FPO review (Avoid)

Review By Dilip Davda on January 14, 2022

•    DJML is coming out with another issue within two years.
•    Its maiden IPO came at Rs. 20 and now it wants Rs. 125 per share.
•    On all parameters the FPO is having greedy pricing.
•    The company carries the risk of higher competition and fragmented segments.
•    There is no harm in skipping this pricy offer. 

This company came with its maiden IPO in the month of March 2020 to mobilize Rs.2.40 cr. at a price of Rs. 20 per share. Now it is coming with a Follow-on Public Offer (FPO) at a price of Rs. 125 per share to mobilize Rs. 15 cr. During this period, while the counter on BSE SME marked high/low of Rs. 197.30 / Rs.19.95 since listing, its price witnessed hand in glow operations with a very thin volume to pave the way for this greedily priced offer. This time the company is issuing the same quantity of shares but at 6.5 times higher valuations. As the promoters hold above 71%, it appears that with wasted interest deals, its price is rigged above Rs. 140 since January 04, 2022 (with few trades/thin volume) to lure investors for the FPO. DJML that came at a market cap of Rs. 8.43 cr. for IPO is now looking for a market cap of Rs. 67.67 cr. with this pricy issue. 

DJ Mediaprint & Logistics Ltd. (DJML) is providing Integrated Printing, Logistics and Courier solutions in India with some well-networked transport operations, pre-eminent quality standards and processes & operations. It provides Bulk Mailing, Speed Post, Records Management, Manpower Supply, Return of Post Management, Bulk Scanning, Moving Services, Newspaper Print Advertising services and other related services.

DJML caters to a wide customer base across various industry segments such as Banking, Airlines, Shipping, Logistics, Education, Finance, Lottery tickets, Healthcare, Insurance, Manufacturing, Retail, Stockbroking, Telecom, Utilities among others.

The company currently has several offices spread across Mumbai, Navi Mumbai & Bhiwandi (Thane), one in Delhi and one in Goa, where it is supported by a well-connected network across the city. 

It operates in the highly competitive and fragmented printing and logistics services industry. There are no entry barriers in the industry which put it to the threat of competition from new entrants. There are numerous players operating in the industry. The company face tough competition in business from a large number of unorganized and a few organized players. It competes with competitors on a regional or product line basis. Many of its competitors have a substantially large capital base and resources than DJML does and offer a broader range of products.  As of December 03, 2021, it had 57 employees on its payroll.

To part finance its need for working capital (Rs. 13.41 cr.), General corporate purpose (Rs. 1.25 cr.), DJML is coming out with a Follow-on Public Offer (FPO) of 1200000 equity share of Rs. 10 each at a fixed price of Rs. 125 per share to mobilize Rs. 15 cr. The minimum application to be made is for 1000 shares and in multiples thereon, thereafter. The issue opens for subscription on January 18, 2022, and will close on January 20, 2022. Post allotment, shares will be listed on BSE SME. Issue constitutes 22.17% of the post issue paid-up capital of the company. DJML is spending Rs. 0.34 cr. for this FPO process.

The issue is solely lead managed by Finshore Management Services Ltd. and Purva Sharegistry (India) Pvt. Ltd. is the registrar to the issue. Nikunj Stock Brokers Ltd. is the market maker for this company. 

Having issued initial equity at par, it raised further equity by way of IPO at a price of Rs. 20 per share in March 2020. It has also issued bonus shares in the ratio of 5 for 1 in February 2020. The average cost of acquisition of shares by the promoters is Rs. 1.67 per share. 

Post issue, DJML's current paid-up capital of Rs. 4.21 cr. will stand enhanced to Rs. 5.41 cr. Based on the FPO pricing, the company is looking for a market cap of Rs. 67.67 cr. It is worthwhile to note that at the time of IPO, it came at a market cap of Rs. 8.43 cr. Thus within two years, the company is looking for over 8 times more valuation. 

On the financial performance front, for the last three fiscals, DJML has posted turnover/net profits of Rs. 20.67 cr. / Rs. 0.92 cr. (FY19), Rs. 21.32 cr. / Rs. 1.09 cr. (FY20) and Rs. 24.82 cr. / Rs. 1.26 cr. (FY21). For the first half of FY22 ended on September 30, 2021, it has earned a net profit of Rs. 1.05 cr. on a turnover of Rs. 13.12 cr. It has shown steady growth in top and bottom lines for all these periods. 

For the last three fiscals, it has posted an average EPS of Rs. 3.22 and an average RoNW of 22.58%. The issue is priced at a P/BV of 6.18 based on its NAV of Rs. 20.22 and at a P/BV of 2.88 based on its post-issue NAV of Rs. 43.45.

If we annualize FY22 earnings and attribute it to fully diluted post FPO equity, then the asking price is at a P/E of 32.22, thus FPO is priced greedily.  

As per offer documents, DJML has no listed peers to compare with. 

The company has not paid any dividends since going public. It will follow a prudent dividend policy based on its financial performance and future prospects. 

This is the 20th mandate from Finshore in the last four fiscals (including the ongoing one). Out of the last 10 listings (till Timescan Logi), 2 opened at discount and the rest opened with premiums ranging from 1.90% to 60.78% (Timescan). Timescan was perhaps an exceptional case. The rest were just below 11%. Thus it has an average track record. 

Conclusion / Investment Strategy

After issuing shares at a P/E of around 8.5 through maiden IPO, it is now looking for a higher P/E of over 32 for this FPO with over 6 times higher pricing and over 8 times market cap valuations, making this issue a greedy offer. It is in a highly competitive field and fragmented segment bearing a risk of maintaining margins. We must keep the listing trends of many SME FPOs like MRSS, Madhav Copper, Meera Ind., that were greedily priced. Considering all these, there is no harm in skipping this pricy offer.

Reviewer recommends Avoid to the issue.

Review By Dilip Davda on January 14, 2022

Review Author

DISCLAIMER: No financial information whatsoever published anywhere here should be construed as an offer to buy or sell securities, or as advice to do so in any way whatsoever. All matter published here is purely for educational and information purposes only and under no circumstances should be used for making investment decisions. My reviews do not cover GMP market and operators game plans. Readers must consult a qualified financial advisor before making any actual investment decisions, based the on information published here. With entry barriers, SEBI wants only well-informed investors to participate in such offers. With crazy listings in the recent past, SME IPOs drew the attention of investors across the board and lead to seer madness. However, as SME issues have entry barriers and continued low preference from the broking community, any reader taking decisions based on any information published here does so entirely at their own risk. The above information is based on information available as of date coupled with market perceptions. The Author has no plans to invest in this offer.

About Dilip Davda

Dilip Davda

Dilip Davda is veteran journalist associated with stock market since 1978. He is contributing to print and electronic media on stock markets/insurance/finance since 1985.

Dilip Davda is a leading reviewer of public issues and NCDs in the primary stock market in India. The knowledge he gained over 3 decades while working in the stock market and a strong relationship with popular lead managers makes his reviews unique. His detail fundamental and financial analysis of companies coming up with IPO helps investors in the primary stock market. Dilip Davda has a special interest in analyzing the SME companies and writing reviews about their public issues. His reviews are regularly published online and in news papers.

(Dilip Davda -SEBI registered Research Analyst-Mumbai,

Registration no. INH000003127 (Perpetual)

Email id: ).

Dj Mediaprint FPO FAQs

  1. 1. Why Dj Mediaprint FPO?

    The initial public offer (IPO) of Dj Mediaprint & Logistics Limited offers an early investment opportunity in Dj Mediaprint & Logistics Limited. A stock market investor can buy Dj Mediaprint FPO shares by applying in IPO before Dj Mediaprint & Logistics Limited shares get listed at the stock exchanges. An investor could invest in Dj Mediaprint FPO for short term listing gain or a long term.

  2. 2. How is Dj Mediaprint FPO?

    Read the Dj Mediaprint FPO recommendations by the leading analyst and leading stock brokers.

  3. 3. Dj Mediaprint FPO what should investors do?

    Dj Mediaprint FPO offers an opportunity to buy IPO shares before they get listed at the stock exchanges. Read the Dj Mediaprint FPO Notes, Analysis and Recommendations by leading stock brokerage firms and experts in the above answer.

  4. 4. Is Dj Mediaprint FPO good?

    Our recommendation for Dj Mediaprint FPO is to avoid.

  5. 5. Is Dj Mediaprint FPO worth Investing?

    As per the analysis by our lead analyst Mr. Dilip Davda, we suggest you to avoid the Dj Mediaprint FPO.

  6. 6. When will Dj Mediaprint FPO allotment status?

    The Dj Mediaprint FPO allotment status will be available on or around January 25, 2022. The allotted shares will be credited in demat account by January 28, 2022. Visit Dj Mediaprint FPO allotment status to check.

  7. 7. When will Dj Mediaprint FPO list?

    The Dj Mediaprint FPO will list on Monday, January 31, 2022, at BSE SME.