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Artemis Electricals BSE SME IPO review (May apply)

Review By Dilip Davda on April 19, 2019

•    Artemis is engaged in manufacturing and trading of LED lights and related accessories.
•    FY18 and 7MFY19 financial data raise a concern with a sudden boost in the top and bottom lines.
•    Based on super earnings and P/E ratios, the issue is fully priced.
•    The LED segment is highly competitive with many MNCs in the fray.

Artemis Electricals Limited (AEL) is an ISO 9001:2015, ISO 14001:2015 & OHSAS 18001:2007 certified Company engaged in the business of manufacturing and trading of Light Emitting Diode 'LED' Lights and LED lighting accessories. AEL manufactures and trades in all sorts of outdoor and indoor LED-based lighting solutions such as Street lights, Solar Powered Home LED lighting Systems and LED-based Street Lights, Down lights, Garden lights, pavement / walk through indication lights, etc. Company's products are used for illumination and special purposes in a variety of applications for general lighting, in particular architectural, residential, office, industrial, shop, hospitality, and outdoor.

AEL's portfolio includes solutions across the LED luminary spectrum i.e. from the high technology LED emitter to LED driver & LED luminaries including Solar Powered Home LED lighting Systems and LED-based Street Lights. LED drivers are manufactured in a modern facility, mainly using SMD components on an automatic pick-n-place machine.

Artemis with its own manufacturing plant is a preferred partner for Original Equipment Manufacturer 'OEM' business clientele for various well-known and established lighting brands in India such as Bajaj Lighting, Crompton Greaves, and Eveready to name a few. The company has started developing a distribution network for making 'Artemis' as a Brand by providing lighting solutions, available in leading stores all over the country.

To part finance its working capital needs (Rs. 22.06 cr.), purchase of machinery/equipment (Rs. 5.08 cr.) and general corpus fund needs, AEL is coming out with a maiden IPO of 7000000 equity shares of Rs. 10 each via book building route.  It has fixed a price band of Rs. 55 – Rs.60 and mulls mobilizing Rs. 38.5 cr. – Rs. 42 cr. (based on lower and upper price bands). The issue opens for subscription on 24.04.19 and will close on 30.04.19. Minimum application is to be made for 2000 shares and in multiples thereon, thereafter. Post allotment, shares will be listed on BSE SME.  Sole Lead Manager (LM) to the issue is Fedex Securities Ltd. while Cameo Corporate Services Ltd. is the registrar. NNM Securities Pvt. Ltd. is acting as a market maker for the issue.

Having issued initial equity at par, AEL raised further equity capital at the price of Rs. 50 (in March 2010) and Rs. 90 (in January 2016). It has also issued bonus shares in the ratio of 6.5 shares for every 10 shares (in January 2016), 3 shares for every 1 share (in June 2018) and 33 shares for every 100 shares (in March 2019). Issue constitutes 28.34% of the post issue paid up equity capital of the company. The average cost of acquisition of shares by the promoters is Rs. 1.16 and Rs. 1.41 per share. Post issue AEL's current paid up equity capital of Rs. 17.70 cr. will stand enhanced to Rs. 24.70 cr.

On the financial performance front, for the last three fiscals, AEL has posted turnover/net profits of Rs. 45.34 cr. / Rs. 1.55 cr. (FY16), Rs. 47.24 cr. / Rs. 1.77 cr. (FY17) and Rs. 89.51 cr. / Rs. 9.53 cr. (FY18). For the first seven months ended on 31.10.18, the company has earned a net profit of Rs. 5.93 cr. on a turnover of Rs. 52.42 cr. A sudden boost in the top and bottom lines in pre-IPO and IPO year appears to be window dressing and raises concern.

For the last three fiscals, AEL has posted an average EPS of Rs.3.18 and an average RoNW of 37.36%. The issue is priced at a P/BV of 4.44 based on its NAV of Rs. 13.50 as on 31.10.18.

If we annualize its latest super earnings of FY19 and attribute it on fully diluted equity post issue, then asking price is at a P/E of around 14.56 (at the upper price band). However, the sustainability of its recent super earnings is a million dollar question. The LED segment has turned highly competitive with many MNCs in the fray.  

As per offer documents, the company has no listed peers to compare with.

Draft offer documents were filed by other LM (Holani Consultants) and now the issue is on through another LM (Fedex Securities). This leaves room for some concern over valuations aspect. This is the 7th mandate from Fedex in last three fiscals. Out of last 6 listings, 1 opened at par and 1 at discount to offer price. Rest 4 opened with a premium ranging from 2% to 56.52% on the day of listing.

Conclusion / Investment Strategy

Based on recent performance with better earnings, the issue is fully priced. Sustainability of such earnings going forward is a major concern. Considering this, cash surplus, risk savvy investors may consider investment at their own risk.

Review By Dilip Davda on April 19, 2019

Review Author

DISCLAIMER: No financial information whatsoever published anywhere here should be construed as an offer to buy or sell securities, or as advice to do so in any way whatsoever. All matter published here is purely for educational and information purposes only and under no circumstances should be used for making investment decisions. My reviews do not cover GMP market and operators game plans. Readers must consult a qualified financial advisor before making any actual investment decisions, based the on information published here. With entry barriers, SEBI wants only well-informed investors to participate in such offers. With crazy listings in the recent past, SME IPOs drew the attention of investors across the board and lead to seer madness. However, as SME issues have entry barriers and continued low preference from the broking community, any reader taking decisions based on any information published here does so entirely at their own risk. The above information is based on information available as of date coupled with market perceptions. The Author has no plans to invest in this offer.

About Dilip Davda

Dilip Davda

Dilip Davda is veteran journalist associated with stock market since 1978. He is contributing to print and electronic media on stock markets/insurance/finance since 1985.

Dilip Davda is a leading reviewer of public issues and NCDs in the primary stock market in India. The knowledge he gained over 3 decades while working in the stock market and a strong relationship with popular lead managers makes his reviews unique. His detail fundamental and financial analysis of companies coming up with IPO helps investors in the primary stock market. Dilip Davda has a special interest in analyzing the SME companies and writing reviews about their public issues. His reviews are regularly published online and in news papers.

(Dilip Davda -SEBI registered Research Analyst-Mumbai,

Registration no. INH000003127 (Perpetual)

Email id: ).

Artemis Electricals IPO FAQs

  1. 1. Why Artemis Electricals IPO?

    The initial public offer (IPO) of Artemis Electricals Limited offers an early investment opportunity in Artemis Electricals Limited. A stock market investor can buy Artemis Electricals IPO shares by applying in IPO before Artemis Electricals Limited shares get listed at the stock exchanges. An investor could invest in Artemis Electricals IPO for short term listing gain or a long term.

  2. 2. How is Artemis Electricals IPO?

    Read the Artemis Electricals IPO recommendations by the leading analyst and leading stock brokers.

  3. 3. Artemis Electricals IPO what should investors do?

    Artemis Electricals IPO offers an opportunity to buy IPO shares before they get listed at the stock exchanges. Read the Artemis Electricals IPO Notes, Analysis and Recommendations by leading stock brokerage firms and experts in the above answer.

  4. 4. Is Artemis Electricals IPO good?

    Our recommendation for Artemis Electricals IPO is to subscribe for long term.

  5. 5. Is Artemis Electricals IPO worth Investing?

    As per the analysis by our lead analyst Mr. Dilip Davda, we suggest you to subscribe for long term to the Artemis Electricals IPO.

  6. 6. When will Artemis Electricals IPO allotment status?

    The Artemis Electricals IPO allotment status will be available on or around May 6, 2019. The allotted shares will be credited in demat account by May 10, 2019. Visit Artemis Electricals IPO allotment status to check.

  7. 7. When will Artemis Electricals IPO list?

    The Artemis Electricals IPO will list on Tuesday, May 14, 2019, at BSE SME.